Multimedia Graphic Designer

📍 Job Overview

Job Title: Multimedia Graphic Designer

Company: Sinclair Broadcast Group

Location: Santa Monica, California, United States

Job Type: Full time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-06

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design compelling visual assets for Sinclair's expanding portfolio of digital brands, original social programming, and podcasts.

• Create high-quality graphic design for presentations, marketing collateral, social media content, and digital platforms.

• Provide essential support for video editing, motion graphics, and multimedia projects to enhance promotional and social content.

• Collaborate closely with Associate Creative Directors and Editorial Teams to ensure brand consistency and audience engagement across all platforms.

📝 Enhancement Note: This role bridges graphic design and video production, with a primary focus on static and branded design but significant responsibilities in editing and updating motion graphics. The emphasis on "audience-first digital brands" and "original social programming" suggests a need for creative, platform-native content.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets, including presentations, sales materials, social graphics, thumbnails, branded templates, promotional materials, and other creative assets for Sinclair's portfolio.

• Execute brand guidelines and adapt approved creative concepts into multiple formats, sizes, and platform-specific deliverables, ensuring consistency across all touchpoints.

• Develop and maintain social templates, digital banners, recurring marketing assets, and contribute to the upkeep of brand identities, style guides, and creative toolkits.

• Edit short-form and promotional video content specifically for platforms like TikTok, Instagram, YouTube, Facebook, and X, assembling promos, marketing sizzles, social cutdowns, and talent reels.

• Update existing After Effects projects, including titles, lower thirds, transitions, and animated graphic packages, requiring a working knowledge of motion graphics software.

• Create simple motion graphics and animations that effectively enhance promotional and social content, adding visual dynamism.

• Collaborate effectively with designers, producers, editors, marketing, sales, and social teams to deliver cohesive and impactful creative solutions.

• Manage multiple simultaneous projects, including handling revisions, alternate versions, and production updates in a fast-paced environment.

• Leverage AI and emerging creative technologies to streamline repetitive production tasks, versioning, and optimize creative workflows.

• Maintain organized design files, asset libraries, and production-ready creative packages, ensuring efficient asset management and retrieval.

• Review all deliverables for quality, consistency, and brand compliance before final delivery, demonstrating a strong attention to detail.

📝 Enhancement Note: The responsibilities highlight a dual focus: core graphic design execution and supporting video/motion graphics needs. The requirement to "update existing After Effects projects" implies a need for foundational motion graphics skills rather than advanced creation from scratch, aligning with the "comfortable independently producing polished short-form video content and modifying existing motion graphics projects" statement.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Multimedia Arts, Digital Media, or a related field is typically expected for roles with this experience level and responsibility scope.

Experience: 2–4 years of professional experience in graphic design, multimedia design, or a closely related creative role, with demonstrated experience in both static and video content creation.

Required Skills:

• Exceptional typography, layout, composition, and branding skills, evidenced by a strong portfolio.

• Proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, Premiere Pro, After Effects, and InDesign.

• Demonstrated ability to edit professional-quality short-form video content for digital and social media platforms.

• Working knowledge of After Effects and the capability to update existing motion graphics templates and projects.

• Strong understanding of visual hierarchy, color theory, and brand consistency across various media.

• Experience creating polished presentations using platforms such as PowerPoint or Google Slides.

• Ability to adapt creative assets across multiple platforms while maintaining a cohesive brand identity.

• Excellent organizational skills with experience in maintaining clean project files, asset libraries, and production workflows.

• Strong attention to detail and a commitment to delivering high-quality, accurate creative work.

• Comfortable balancing creative problem-solving with high-volume production demands in a fast-paced environment.

• Excellent communication and interpersonal skills, with the ability to receive feedback constructively and collaborate effectively with cross-functional teams.

• Interest in and willingness to explore AI-assisted creative workflows and emerging production technologies. Preferred Skills:

• Experience working within the media, entertainment, sports, podcasting, or digital-first brand industries.

• Familiarity with collaboration and design tools such as Figma, Canva, or Frame.io.

• Experience with audio editing, color correction, captioning, or podcast production workflows.

• Experience with AI tools for creative asset generation, optimization, or workflow enhancement.

📝 Enhancement Note: The requirement for 2-4 years of experience, coupled with the need for proficiency in a suite of Adobe tools and the ability to handle both graphic design and video editing/motion graphics updates, positions this role as an intermediate-level creative professional. The preference for media industry experience and familiarity with collaboration tools indicates a desire for candidates who can quickly integrate into the company's specific workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong blend of exceptional graphic design work (typography, layout, branding, digital design) and demonstrable video editing and motion graphics capabilities.

• Include case studies or examples that illustrate the ability to adapt creative concepts across multiple platforms and formats, maintaining brand consistency.

• Present examples of presentation design work (e.g., slides created in PowerPoint or Google Slides) that reflect a strong understanding of visual hierarchy and storytelling.

• Provide at least one example of a short-form video edit for digital/social media and a demonstration or description of how existing motion graphics templates were updated or modified. Process Documentation:

• Demonstrate experience in maintaining organized project files, asset libraries, and production workflows, highlighting an efficient approach to asset management.

• Showcase an understanding of brand consistency and quality control through examples of final deliverables or a description of your review process.

• Articulate your approach to managing revisions, alternate versions, and production updates across multiple simultaneous projects, emphasizing workflow efficiency.

• Highlight any experience or interest in using AI tools to streamline production tasks, versioning, or creative workflows, indicating an adaptive and forward-thinking approach to process optimization.

📝 Enhancement Note: The explicit requirement for a portfolio that includes both graphic design and video work is crucial. Candidates should curate their portfolio to prominently display their strengths in both areas, with specific examples of social media content creation, presentation design, and any video/motion graphics updates. Demonstrating an organized approach to file management and workflow is also a key expectation.

💵 Compensation & Benefits

Salary Range: $33.65 - $43.27 per hour.

• This range translates to an annual salary of approximately $69,992 to $89,990, assuming a 40-hour work week.

• Final compensation will be determined by various factors including relevant work experience, skills, certifications, and geographic location, with Santa Monica, CA being a high cost-of-living area that typically supports the upper end of such ranges for experienced professionals. Benefits:

• Retirement Plan: Participation in a retirement savings plan, likely a 401(k) with potential company match.

• Insurance: Comprehensive coverage including life insurance, disability insurance, health insurance, dental insurance, and vision insurance.

• Financial Wellness: Flexible spending accounts (FSAs) for healthcare and dependent care expenses.

• Paid Time Off: Generous leave package including 15 paid vacation days, 2 paid personal days, and 9 paid holidays.

• Sick Leave: 40 hours of paid sick leave.

• Family Support: Parental leave benefits.

• Employee Ownership: Employee stock purchase plan (ESPP), offering an opportunity to invest in the company.

• Performance Incentives: Eligibility for a performance-based quarterly bonus.

Working Hours: 40 hours per week. Flexibility may be required for occasional nights or weekends during major productions, launches, or live events.

📝 Enhancement Note: The hourly rate for this role in Santa Monica, CA, is competitive for a Multimedia Graphic Designer with 2-5 years of experience, particularly considering the strong benefits package. The inclusion of an employee stock purchase plan and performance-based bonus indicates a focus on employee investment and reward. The mention of potential occasional weekend/night work is typical for media production roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Diversified Media, focusing on local news, sports, and digital content creation. Sinclair Broadcast Group is a significant player in local broadcasting and is actively expanding its digital presence.

Company Size: Sinclair Broadcast Group is a large enterprise, with a significant number of employees that allows for robust infrastructure and diverse career opportunities. The specific team for this role is likely part of a larger creative or marketing department.

Founded: Sinclair Broadcast Group was founded in 1986, bringing decades of experience in media and broadcasting, now evolving into digital-first content creation.

Team Structure:

• The role reports to the Associate Creative Director, indicating a structured creative department.

• The designer will work closely with Editorial Teams, producers, editors, marketing, sales, and social media teams, emphasizing cross-functional collaboration.

• The team likely comprises specialists in various creative disciplines, with this role serving as a versatile bridge between graphic design and multimedia production. Methodology:

• Emphasis on creating "audience-first" digital content and "original social programming."

• A data-driven approach to content creation is implied by the need to connect with audiences across platforms and the mention of AI-assisted workflows.

• Workflow optimization is a key component, with a focus on streamlining production tasks and managing multiple deadlines efficiently.

Company Website: www.sbgi.net

📝 Enhancement Note: Sinclair's transition from traditional broadcasting to a broader digital content portfolio means this role is at the forefront of their evolving media strategy. The culture emphasizes a blend of established media experience with a forward-thinking approach to digital platforms and emerging technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Multimedia Graphic Designer, typically falling into an early-to-mid-career professional track. It requires 2-4 years of experience, indicating a level beyond entry-level but not yet senior or managerial. The role offers a blend of execution and creative contribution, with opportunities to grow into more specialized design or video production roles.

Reporting Structure: The Multimedia Graphic Designer reports to the Associate Creative Director. This structure implies guidance from a senior creative leader and potential exposure to strategic creative decision-making. The role also requires close collaboration with various other departments, offering broad organizational visibility.

Operations Impact: The work directly impacts the perception and engagement of Sinclair's digital brands, social programming, and podcasts. High-quality visual design and engaging multimedia content are critical for audience acquisition, retention, and advertiser appeal in the competitive digital media landscape. The role contributes to the overall brand strategy and market presence of Sinclair's expanding digital portfolio.

Growth Opportunities:

• Skill Specialization: Potential to deepen expertise in either advanced graphic design, motion graphics, or video editing, leading to roles like Senior Graphic Designer, Motion Graphics Designer, or Video Editor.

• Creative Leadership: With proven success and expanded responsibilities, opportunities could arise to move into Associate Creative Director or Creative Director roles within specific brands or departments.

• Cross-Functional Development: Exposure to marketing, sales, and social media teams can foster a broader understanding of campaign strategy and digital marketing, opening doors to roles in digital marketing or content strategy.

• Industry Trends: Continuous learning in AI-assisted workflows and emerging creative technologies can position the candidate for roles focused on innovation within creative production.

📝 Enhancement Note: This role is an excellent stepping stone for a creative professional looking to gain experience in a large, evolving media company. The hybrid nature of the responsibilities—graphic design with video/motion graphics support—allows for broad skill development. Growth will likely depend on demonstrating proficiency in core tasks and proactively taking on more complex projects or specializing in high-demand areas like motion graphics or platform-specific video content.

🌐 Work Environment

Office Type: This is a Hybrid role, meaning it involves a combination of working from the office and remotely. The specific schedule for office days is not detailed but is typical for roles requiring collaboration and access to on-site resources.

Office Location(s): The primary office location is 3003 Exposition Blvd, Santa Monica, CA 90404. This is a desirable location within a hub for media and technology companies in Southern California.

Workspace Context:

• Collaborative Environment: The Santa Monica office likely offers a modern workspace designed to foster collaboration among creative teams, marketing, sales, and editorial departments.

• Tools and Technology: Access to industry-standard design and video editing software (Adobe Creative Cloud) will be provided. The company's investment in AI and emerging technologies suggests a commitment to equipping employees with advanced tools.

• Team Interaction: Hybrid work will necessitate structured communication and interaction with team members, both in-person for brainstorming and collaborative sessions, and remotely for ongoing project management and updates.

Work Schedule: The standard work schedule is 40 hours per week. The hybrid arrangement offers flexibility, but occasional work outside standard hours may be required during critical production phases, launches, or live events, typical for the media industry.

📝 Enhancement Note: The hybrid nature of this role offers a balance between in-office collaboration and remote flexibility. Santa Monica is a prime location for creative professionals. Candidates should be prepared for a dynamic work environment that blends traditional creative processes with modern digital demands and technological advancements.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly the blend of graphic design and video editing/motion graphics skills.

• Portfolio Presentation: Expect to present your portfolio, discussing specific projects, your creative process, problem-solving approaches, and how you achieved desired outcomes. Be prepared to highlight examples demonstrating typography, branding, digital design, short-form video editing, and any motion graphics updates.

• Skills Assessment/Technical Interview: This may involve a practical design exercise or a discussion about your proficiency with Adobe Creative Cloud tools, focusing on how you would approach specific design or editing tasks relevant to Sinclair's content.

• Behavioral & Cultural Fit Interview: Questions will likely assess your collaboration style, ability to handle feedback, manage deadlines, and adapt to a fast-paced environment. Understanding Sinclair's mission and their expanding digital footprint will be beneficial.

• Final Interview: Potentially with senior leadership (e.g., Associate Creative Director or a higher-level executive) to discuss strategic fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest work that directly addresses the job requirements: graphic design, brand execution, presentation design, and short-form video editing. Include specific examples of social media graphics and any motion graphics updates.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, the solutions you implemented, and the results achieved. Quantify impact where possible (e.g., engagement rates, brand consistency).

• Highlight Versatility: Clearly demonstrate your ability to work across different platforms and formats, emphasizing your comfort with both static and motion mediums.

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and load times are optimized. Categorize your work logically (e.g., Graphic Design, Video Editing, Motion Graphics).

• Prepare for Questions: Anticipate questions about your design rationale, tool proficiency, how you handle revisions, and your experience with AI or emerging technologies.

Challenge Preparation:

• Design Exercise: Be ready for a hypothetical design challenge that may require you to create a social media graphic, a presentation slide, or edit a short video clip based on a given brief. Focus on applying brand guidelines and meeting tight deadlines.

• Motion Graphics Update: You might be asked to describe how you would approach updating a pre-existing motion graphics template in After Effects, demonstrating your understanding of the software's workflow.

• Problem-Solving Scenarios: Prepare to discuss how you would approach a complex design request with conflicting feedback or a tight turnaround time, emphasizing your process and communication strategy.

📝 Enhancement Note: The emphasis on a strong portfolio that includes both graphic design and video/motion graphics is paramount. Candidates should prepare to articulate their process for each type of work and how they ensure brand consistency and audience engagement. Understanding Sinclair's shift towards digital content will be key to tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: Essential for this role.

  • Photoshop & Illustrator: For graphic design, digital assets, branding, and asset creation.
  • Premiere Pro: For editing short-form and promotional video content for digital and social platforms.
  • After Effects: For updating existing motion graphics templates, creating simple animations, and enhancing promotional content.
  • InDesign: For designing presentations, marketing collateral, and potentially style guides.

• Presentation Software: Proficiency in PowerPoint and Google Slides for creating and designing presentations.

Analytics & Reporting:

• While not explicitly mentioned as a primary tool for this role, an understanding of how design and video impact engagement metrics on digital platforms is beneficial. Familiarity with analytics dashboards from social media platforms or content management systems would be a plus. CRM & Automation:

• Not directly applicable to the core design and editing functions, but an awareness of how creative assets are used in marketing campaigns or sales collateral may be useful. Collaboration & Project Management:

• Figma, Canva, Frame.io (Preferred): These tools are valuable for design collaboration, asset sharing, review processes, and project management, indicating a modern, collaborative workflow.

• AI and Emerging Creative Technologies: The company's interest suggests potential use of AI tools for tasks like asset generation, workflow optimization, or content repurposing.

📝 Enhancement Note: The core technical requirement is deep proficiency in the Adobe Creative Cloud suite, with a balanced skill set across graphic design (Photoshop, Illustrator, InDesign) and video/motion graphics (Premiere Pro, After Effects). Familiarity with collaborative tools like Figma and Frame.io, and an openness to AI-driven workflows, are significant advantages.

👥 Team Culture & Values

Operations Values:

• Audience-First: A commitment to creating content that resonates deeply with target audiences across various digital platforms, prioritizing engagement and connection.

• Brand Integrity: Upholding and strengthening Sinclair's brand identities through consistent, high-quality visual execution across all creative assets.

• Innovation & Adaptability: Embracing emerging technologies like AI and new production methods to enhance workflows and creative output in a rapidly evolving media landscape.

• Collaboration & Communication: Fostering a team-oriented environment where open communication, constructive feedback, and cross-functional teamwork are essential for success.

• Efficiency & Quality: Balancing the need for high-volume production with a meticulous attention to detail to deliver polished, accurate, and impactful creative work.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with diverse teams (editorial, marketing, sales, social media) to ensure creative outputs align with broader business and content strategies.

• Feedback Loop: A culture that encourages constructive feedback on creative work to refine deliverables and foster continuous improvement.

• Agile Workflow: Comfort in a fast-paced production environment that requires managing multiple projects, revisions, and deadlines efficiently, often with iterative design processes.

• Knowledge Sharing: An environment where team members share insights, best practices, and learnings, particularly concerning new tools and technologies like AI in creative production.

📝 Enhancement Note: The culture at Sinclair, especially within their expanding digital divisions, likely values creativity, collaboration, and a proactive approach to adopting new technologies. The emphasis on "audience-first" content and strong brand execution suggests a focus on impactful, engaging creative that drives results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Static & Motion Demands: Effectively managing time and creative energy between core graphic design tasks and the demands of video editing and motion graphics updates.

• Fast-Paced Production Environment: Consistently delivering high-quality work under tight deadlines across multiple simultaneous projects, typical in media production.

• Adapting to New Technologies: Staying current with evolving design and video editing software, as well as integrating AI and emerging creative technologies into workflows.

• Brand Consistency Across Platforms: Ensuring a unified brand message and visual identity across diverse digital platforms, each with its own unique requirements and best practices.

Learning & Development Opportunities:

• Advanced Software Skills: Opportunity to deepen expertise in Adobe Premiere Pro and After Effects, potentially leading to specialization in video editing or motion graphics.

• AI in Creative Production: Gaining hands-on experience with AI tools for creative workflows, positioning yourself at the forefront of industry innovation.

• Cross-Functional Exposure: Learning about marketing strategies, sales enablement, and social media content planning through collaboration with other departments.

• Industry Best Practices: Staying abreast of current trends in digital media, social content creation, and visual storytelling through project work and team collaboration.

• Mentorship: Potential for guidance from an Associate Creative Director and senior creative team members on career development and creative strategy.

📝 Enhancement Note: This role presents an opportunity to grow in a dynamic media environment. The challenges are typical for a hybrid creative role, offering significant learning potential in both technical skills and strategic application of design and video. Embracing AI and platform-specific content creation will be key to maximizing growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from brief to final delivery. How do you ensure it aligns with brand guidelines and platform best practices?" (Focus on workflow, brand adherence, and platform awareness.)

• "Walk us through a project where you had to edit a short promotional video. What was the objective, what was your approach, and what were the key elements you focused on for impact?" (Highlight storytelling, pacing, and platform suitability.)

• "How would you approach updating an existing motion graphics template in After Effects if you weren't initially involved in its creation?" (Demonstrate understanding of After Effects workflow, template structure, and problem-solving.)

• "Tell us about a time you had to manage multiple design projects with competing deadlines. How did you prioritize and ensure all deliverables met quality standards?" (Showcase organizational skills, time management, and prioritization strategies.) Company & Culture Questions:

• "What interests you about Sinclair Broadcast Group and our expansion into digital content and podcasts?" (Research Sinclair's recent digital initiatives and articulate your enthusiasm for their direction.)

• "How do you stay updated on design and video trends, especially for platforms like TikTok and Instagram?" (Demonstrate proactive learning and passion for digital media.)

• "Describe your experience working in a hybrid environment. What are the benefits and challenges for you?" (Discuss your approach to collaboration and productivity in a hybrid setting.) Portfolio Presentation Strategy:

• Highlight Hybrid Skills: Clearly segment your portfolio to showcase both your strong graphic design capabilities and your video editing/motion graphics work.

• Case Study Approach: For key projects, discuss the brief, your creative process, challenges, solutions, and results. For video, discuss the narrative, pacing, and platform considerations. For motion graphics, explain how you updated or modified existing assets.

• Showcase Brand Adaptability: Present examples where you've applied brand guidelines effectively across different formats and platforms.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Creative Cloud tools, your workflow for asset management, and your approach to revisions.

📝 Enhancement Note: Candidates should prepare to demonstrate their versatility and adaptability. The interview will likely assess not only technical skills but also the candidate's understanding of digital media trends, their ability to work collaboratively in a hybrid environment, and their enthusiasm for Sinclair's evolving content strategy.

📌 Application Steps

To apply for this Multimedia Graphic Designer position:

• Submit your application through the provided Oracle Cloud link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest graphic design, presentation design, and short-form video editing work. Ensure it includes examples of social media graphics and any motion graphics updates.

• Resume Optimization: Update your resume to highlight your 2-4 years of experience, proficiency in Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign), and any relevant media industry experience. Use keywords from the job description.

• Interview Preparation: Practice articulating your creative process, problem-solving approach, and how you manage deadlines and collaboration. Prepare specific examples from your portfolio for discussion.

• Company Research: Familiarize yourself with Sinclair Broadcast Group's current digital initiatives, brands, and content strategy to demonstrate genuine interest and understanding of their business direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.