Motion Graphic Designer

📍 Job Overview

Job Title: Motion Graphic Designer

Company: Practice By Numbers

Location: Gurugram, Haryana, India

Job Type: Full-time

Category: Marketing / Content Creation (Video Production & AI Integration)

Date Posted: 2026-06-11

Experience Level: 5+ years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end video production, from initial concept and script development through to final export, for diverse content formats including social media, webinars, paid ads, and product explainers.

• Spearhead the integration and creative application of AI video generation tools (e.g., Higgsfield, Runway, Google Veo) to produce original footage and b-roll, ensuring consistent brand aesthetics and characterization.

• Drive content innovation by pitching and testing new formats, visual treatments, and storytelling approaches tailored for a dental practice audience.

• Leverage AI workflow tools for transcription, text-based editing, auto-captioning, and voiceover to significantly reduce turnaround times while maintaining high production quality.

📝 Enhancement Note: This role is specifically focused on video content creation within a marketing and content team at a B2B SaaS company serving the dental industry. The explicit emphasis on AI video generation as a core skill and the need to integrate it into traditional editing workflows positions this as a forward-thinking, technically advanced creative role. The requirement for 5+ years of experience and ownership of the full pipeline indicates a senior-level position focused on strategic content output rather than just execution.

📈 Primary Responsibilities

• Edit and produce a wide range of video content, including short-form social media (Reels, Shorts), long-form educational content, webinars, paid advertising creative, and detailed product explainer videos.

• Generate and manipulate AI-driven video footage, directing prompts for specific shots, camera movements, and artistic styles, ensuring character and brand consistency across all AI-generated assets.

• Contribute creatively to the ideation and scripting phases, refining messaging, strengthening hooks, and restructuring narratives for optimal audience retention and engagement.

• Propose and implement innovative visual styles and storytelling techniques, continuously iterating based on performance data and platform trends.

• Monitor and adapt to emerging platform trends, editing styles, and audio conventions relevant to the dental and practice owner demographic.

• Utilize AI-powered workflow tools such as transcription, text-based editing, auto-captioning, and voiceover generation to streamline the editing process and accelerate delivery.

• Manage the complete video production pipeline, including footage organization, editing, color grading, audio mixing, motion graphics integration, captioning, and final export according to platform specifications.

• Collaborate effectively with content, social media, and campaign teams, clearly communicating timelines, actively soliciting and incorporating feedback, and ensuring project momentum.

📝 Enhancement Note: The responsibilities highlight a blend of traditional video editing mastery and cutting-edge AI integration. The emphasis on "owning the full pipeline" and "adding creative value" at the concept and script stage points to a role that requires not just technical skill but also strategic thinking and creative leadership within the content team.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and creative output is paramount. A background in Digital Media, Film Production, Graphic Design, or a related creative field is advantageous.

Experience: A minimum of 5 years of professional video editing experience is required, with a preference for candidates who have worked within marketing departments, creative agencies, or brand content teams.

Required Skills:

• Proficient in professional video editing software, specifically Adobe Premiere Pro and After Effects.

• Demonstrated hands-on experience with AI video generation tools (e.g., Higgsfield, Runway, Google Veo, Kling, Pika), including effective prompting for specific visual outcomes and character consistency.

• Strong command of motion graphics and captioning within editing software.

• Ability to generate and improve creative concepts and scripts, focusing on audience engagement and retention.

• Understanding of platform-specific video performance metrics and editing conventions for social media (short-form), long-form, and paid advertising.

• Excellent communication and collaboration skills, with a proven ability to manage feedback and meet deadlines effectively.

• A comprehensive portfolio or showreel showcasing a range of video editing styles and formats, with AI-generated or AI-assisted work being a significant advantage. Preferred Skills:

• Experience with alternative editing software such as DaVinci Resolve or CapCut.

• Familiarity with AI tools for scripting and ideation (ChatGPT, Claude, Google Gemini).

• Experience utilizing AI-powered workflow tools for transcription and text-based editing (Descript).

• Knowledge of AI tools for content repurposing and auto-clipping (Opus Clip, Vizard).

• Experience editing video content for SaaS, B2B marketing, or specifically within the healthcare/dental industry.

• Advanced skills in motion design, sound design, or color grading.

• Familiarity with paid advertising creative best practices and A/B testing methodologies.

• Proficiency with graphic design tools like Canva or Figma for creating thumbnails and supporting visual assets.

📝 Enhancement Note: The "Required Skills" section emphasizes a strong foundation in professional editing combined with practical, hands-on experience with AI video generation. The "Preferred Skills" extend into specialized areas and industry-specific experience, offering a clear path for candidates to differentiate themselves. The mention of specific AI tools in both required and preferred categories indicates the company's commitment to leveraging these technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of video projects, demonstrating proficiency across various formats including short-form social, long-form, webinars, paid ads, and product explainers.

• Clearly highlight projects where AI video generation tools were utilized, detailing the specific tools, your role in prompting, editing, and the achieved results.

• Include case studies or descriptions that explain the creative process, strategic intent behind each video, and the impact or performance metrics achieved.

• Demonstrate a strong understanding of narrative structure, pacing, and visual storytelling that drives audience engagement and achieves campaign objectives. Process Documentation:

• Applicants should be prepared to discuss their workflow for managing video projects from ideation to final delivery, including how they integrate AI tools into this process.

• Examples of how you've used AI workflow tools (transcription, text-based editing, auto-captioning) to improve efficiency and turnaround time should be articulated.

• Be ready to explain your approach to collaborating with stakeholders, incorporating feedback, and iterating on video content to meet evolving project requirements.

• Detail your method for staying current with evolving AI technologies and editing trends, and how you evaluate and adopt new tools or techniques.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of AI in video production, alongside traditional editing skills. Applicants need to be ready to articulate their process and showcase their ability to leverage new technologies for efficiency and creative output, particularly within a marketing context.

💵 Compensation & Benefits

Salary Range: Based on the location (Gurugram, India), the experience level (5+ years), and the specialized nature of the role (including AI expertise), a competitive salary range for a Senior Motion Graphic Designer/Video Editor is estimated to be between ₹8,00,000 to ₹15,00,000 per annum. This range can vary based on the candidate's specific skill set, portfolio strength, and negotiation.

Benefits:

• Full-time employment with a growing B2B SaaS company in the dental technology sector.

• Opportunity to work with cutting-edge AI video generation and editing technologies.

• Collaborative and innovative marketing team environment.

• Potential for professional development and learning in the rapidly evolving AI and video production landscape.

• Standard Indian employment benefits, which typically include health insurance, paid time off, and provident fund contributions, are expected.

Working Hours: Standard full-time working hours, likely aligning with Indian business hours (approximately 40 hours per week), with potential for flexibility depending on project demands. The role is based on-site in Gurugram.

📝 Enhancement Note: Salary estimation is based on general market data for experienced creative professionals in Gurugram, India, and adjusted for the senior level and specialized AI skills. Benefits are inferred based on typical offerings for full-time roles at tech companies in India, with an emphasis on the unique aspects of this role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Healthcare Technology (HealthTech) sector, specifically providing an operations and analytics platform for dental practices in the United States. This B2B SaaS focus means content will be aimed at business owners and practice managers.

Company Size: With the addition of a dedicated video editor, Practice by Numbers is likely a growing mid-sized company, aiming to scale its content marketing efforts. This implies a dynamic environment where individual contributions have a significant impact.

Founded: Founded in 2015, Practice by Numbers has established itself over nearly a decade, indicating a level of maturity and stability while still being in a growth phase, particularly in its content and marketing operations.

Team Structure:

• The role reports into the Marketing or Content team, working closely with content strategists, social media managers, and campaign owners.

• The team is likely structured to support GTM (Go-To-Market) strategies through educational and product-focused content.

• Collaboration is expected to be cross-functional, involving product marketing, sales enablement, and potentially customer success teams to ensure content alignment with business objectives. Methodology:

• Content creation will be data-informed, with an emphasis on what resonates with the target audience (dentists, office managers, practice owners) and drives engagement on various platforms.

• Workflow optimization is a key aspect, especially with the integration of AI tools to increase output speed and quality.

• Continuous learning and adaptation to new technologies and content trends are implicit given the AI focus.

Company Website: practicenumbers.com

📝 Enhancement Note: The company context highlights a B2B SaaS environment within HealthTech. The marketing team's focus on educational and product content for dental professionals means the video editor will be producing materials that serve both brand awareness and lead generation objectives. The growth stage suggests opportunities for impact and professional development.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Motion Graphic Designer/Video Editor role, indicating a significant level of expertise and autonomy. The role is hands-on but also involves strategic input into content concepts and formats, suggesting a path towards Senior Creative or Lead Creative positions within a marketing team.

Reporting Structure: The role likely reports to a Content Marketing Manager, Head of Content, or potentially a Marketing Director. This position is crucial for executing the visual content strategy.

Operations Impact: The video content produced will directly impact lead generation, brand awareness, customer education, and sales enablement. By creating compelling and effective video assets, this role contributes significantly to the company's Go-To-Market (GTM) success and revenue objectives.

Growth Opportunities:

• Deepen expertise in AI video generation and editing, becoming a go-to specialist in this rapidly evolving field.

• Expand into more strategic content planning and creative direction for video initiatives.

• Potential to mentor junior team members or lead specific video projects as the team grows.

• Cross-functional learning opportunities in B2B marketing, SaaS product understanding, and dental industry insights.

📝 Enhancement Note: The career analysis emphasizes the senior nature of this role and its direct contribution to business objectives. The growth opportunities are focused on specialization in AI, strategic development, and potential leadership within the creative function, aligning with typical career progression in marketing technology companies.

🌐 Work Environment

Office Type: The role is based on-site in Gurugram, India, suggesting a traditional office environment conducive to collaboration and focused work.

Office Location(s): Gurugram, a major business hub in India, offers modern office infrastructure and accessibility. Specific details about the office amenities and accessibility would be provided during the interview process.

Workspace Context:

• The workspace is expected to be equipped with the necessary hardware and software for professional video editing and motion graphics work.

• Opportunities for direct collaboration and brainstorming with other members of the marketing and content team will be readily available.

• The environment likely encourages innovation and experimentation, particularly with the adoption of new AI technologies.

Work Schedule: The standard working hours are expected to be around 40 per week, with the on-site nature fostering team cohesion and efficient workflow management. Flexibility may be offered based on project needs, but the core expectation is consistent presence.

📝 Enhancement Note: The on-site requirement in Gurugram points to a structured work environment. The emphasis on collaboration and the use of modern tools suggests a productive creative space for a video production role within a growing tech company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, technical skills, and AI integration capabilities.

• Creative Assessment/Challenge: Candidates may be given a short video editing or AI prompting task to evaluate their practical skills and creative problem-solving approach. This might involve editing provided footage or generating specific AI visuals.

• Portfolio Presentation & Discussion: A deeper dive into your portfolio, discussing your creative process, your experience with AI tools, your problem-solving strategies, and how you approach video production for marketing objectives.

• Team/Hiring Manager Interview: Focus on cultural fit, collaboration style, understanding of the company's mission, and how you envision contributing to their content strategy. Discussions may cover your approach to AI integration and staying current with trends.

• Final Interview: Potentially with senior leadership, focusing on strategic alignment and long-term vision for video content.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate a section or clearly label projects where you've used AI tools. Explain your process, the prompts used, and the creative decisions made to achieve the final output.

• Showcase Range: Ensure your portfolio demonstrates versatility across different video formats and styles relevant to B2B marketing (social, explainers, ads).

• Explain Your Strategy: For each project, briefly outline the objective, target audience, your creative approach, and any measurable results or impact.

• Technical Proficiency: Clearly list the software and AI tools you are proficient in.

• Conciseness: Keep your portfolio focused and easy to navigate. A showreel that summarizes your best work is highly recommended.

Challenge Preparation:

• AI Prompting Practice: Familiarize yourself with current AI video generation platforms and practice crafting detailed prompts to achieve specific visual styles, camera movements, and character consistency.

• Editing Workflow Simulation: Be ready to discuss or demonstrate a typical editing workflow, including how you'd incorporate AI-generated assets efficiently.

• Content Strategy Thinking: Understand Practice by Numbers' target audience (dental practices) and consider how video content can best serve their educational and business needs.

📝 Enhancement Note: The interview process is designed to rigorously assess both technical proficiency in video editing and AI generation, as well as strategic creative thinking and cultural fit. The portfolio is critical, especially its demonstration of AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: Adobe Premiere Pro (core), After Effects (motion graphics, advanced editing).

• AI Video Generation: Higgsfield, Runway (Gen-4), Google Veo, Kling, Seedance, Luma Dream Machine, Pika. Proficiency in prompting, directing shots, and ensuring character/brand consistency is key.

• Motion Graphics & Visuals: Adobe After Effects, potentially Canva or Figma for supporting assets.

Analytics & Reporting:

• While not explicitly a data analysis role, understanding how video performance is tracked (e.g., views, engagement, conversion rates on social platforms, YouTube analytics) will be important for iterating on content. CRM & Automation:

• Familiarity with how video assets are used within marketing automation platforms or content management systems could be beneficial, though not a primary requirement.

📝 Enhancement Note: The technology stack is heavily weighted towards creative production tools, with a significant emphasis on AI video generation platforms. The company expects proficiency across a range of these tools, recognizing the rapid evolution of the AI landscape.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing and experimenting with new technologies like AI to push creative boundaries and improve workflows.

• Quality: A commitment to producing high-quality, polished content that reflects well on the brand and effectively communicates key messages.

• Efficiency: Utilizing tools and processes to deliver content rapidly without compromising quality, especially important in fast-paced marketing environments.

• Collaboration: Working effectively within a team, sharing ideas, and providing constructive feedback to achieve common goals.

• Data-Informed Creativity: Balancing creative vision with an understanding of what performs well and resonates with the target audience.

Collaboration Style:

• Open communication and feedback loops are encouraged to ensure content aligns with marketing objectives and brand guidelines.

• Cross-functional teamwork with content strategists, social media managers, and campaign owners is essential.

• A proactive approach to problem-solving and a willingness to adapt to project needs.

📝 Enhancement Note: The team culture values a blend of creative innovation, technical proficiency, and collaborative efficiency. The emphasis on AI integration suggests an experimental and forward-thinking approach to content creation.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with new AI video tools, features, and best practices requires continuous learning and adaptation.

• Maintaining Brand Consistency with AI: Ensuring AI-generated footage aligns perfectly with brand guidelines and character consistency across multiple generations can be challenging.

• Balancing AI Efficiency with Creative Vision: Effectively integrating AI to enhance, rather than replace, creative storytelling and artistic direction.

• Production Volume Demands: Meeting the content needs across multiple platforms and formats while maintaining high quality and speed.

Learning & Development Opportunities:

• AI Specialization: Become a leading expert in AI video generation and editing within the company and potentially the industry.

• Creative Strategy: Develop a deeper understanding of marketing strategy and how video content contributes to GTM objectives.

• Tool Proficiency: Master a wide array of cutting-edge AI and creative software.

• Industry Knowledge: Gain in-depth knowledge of the dental practice management and B2B SaaS sectors.

📝 Enhancement Note: The challenges are centered around the dynamic nature of AI technology and the need for continuous learning. Growth opportunities are geared towards specialization, strategic development, and becoming a key player in the company’s content evolution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a 30-second social media ad for a dental practice management software using AI video generation?" (Assesses AI integration, creative strategy, platform understanding)

• "Describe a time you had to incorporate significant feedback on a video project. How did you manage the process and ensure the final output met expectations?" (Assesses collaboration, feedback management, adaptability)

• "What are the key considerations when using AI to generate video content for a professional audience like dentists vs. a general consumer audience?" (Assesses strategic thinking, audience awareness, AI judgment) Company & Culture Questions:

• "What interests you about Practice by Numbers and our mission to help dental practices?" (Assesses company research, alignment with mission)

• "How do you stay updated on the latest trends in video editing and AI technology?" (Assesses proactivity, continuous learning)

• "How do you see AI video generation evolving in the next 1-2 years, and how can Practice by Numbers leverage these advancements?" (Assesses forward-thinking, strategic application of AI) Portfolio Presentation Strategy:

• Start with AI Impact: Begin by showcasing your strongest AI-assisted or AI-generated projects. Clearly articulate the problem solved, your process, the tools used, and the results.

• Quantify Success: Whenever possible, use metrics to demonstrate the effectiveness of your video work (e.g., engagement rates, view duration, conversion lift).

• Narrate Your Process: For each project, tell the story behind its creation – the challenges, your creative decisions, and how you overcame obstacles.

• Demonstrate Workflow: Be prepared to walk through your editing process, highlighting how you manage projects and integrate various tools, especially AI.

📝 Enhancement Note: Interview questions will focus on practical application of AI, strategic thinking, and collaborative skills. Portfolio presentation should emphasize AI integration and demonstrable impact.

📌 Application Steps

To apply for this Motion Graphic Designer position:

• Submit your application through the provided link on jobs.gem.com.

• Curate Your Portfolio: Ensure your portfolio prominently features your experience with AI video generation tools. Include specific examples, detail your prompting techniques, and showcase the final edited output.

• Tailor Your Resume: Highlight your 5+ years of video editing experience, proficiency with Adobe Premiere Pro and After Effects, and any specific AI video generation platforms you've used. Emphasize your creative contributions and ability to manage the full video pipeline.

• Prepare for a Creative Challenge: Be ready to demonstrate your skills through a practical editing or AI prompting task that reflects the role's requirements.

• Research Practice by Numbers: Understand their product, target audience (dental practices), and content marketing strategy to articulate how your skills can contribute to their GTM efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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