Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Kalahari Resorts & Conventions

Location: Wisconsin Dells, Wisconsin, United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-11T20:00:25

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of accessible, memorable, and high-impact advertising and marketing materials for internal and external communications, supporting the entire Kalahari Resorts & Conventions portfolio.

• Develop and execute creative assets across a wide range of mediums, including resort marketing campaigns, digital advertising, social media initiatives, print collateral, and brand development.

• Collaborate cross-functionally with departments such as convention sales, special events, and internal communications to ensure cohesive and compelling visual storytelling.

• Elevate the overall creative standard of a nationally recognized hospitality brand by taking ownership of projects and contributing to design strategy.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer, indicating a need for a candidate who can operate independently, mentor junior staff, and contribute to strategic creative direction, moving beyond execution to influence. The emphasis on "elevating the overall creative standard" suggests a focus on brand consistency and pushing creative boundaries within the hospitality sector.

📈 Primary Responsibilities

• Conceptualize, design, and produce a diverse range of marketing and advertising materials, including digital ads, social media graphics, brochures, flyers, convention sales support materials, and internal communications.

• Ensure all creative output aligns with brand guidelines, maintains high visual quality, and effectively communicates key messages to target audiences.

• Manage multiple design projects simultaneously from concept through completion, ensuring deadlines are met and deliverables are of the highest standard.

• Collaborate closely with the Corporate Design Director and other stakeholders to understand project requirements, gather feedback, and iterate on designs.

• Contribute to brand development initiatives, including logo design, style guides, and visual identity systems for new projects or asset refreshes.

• Support special events and internal communications with visually engaging collateral and digital assets.

• Provide creative direction and feedback to junior designers, fostering a collaborative and high-performing creative environment.

• Stay current with design trends, industry best practices, and emerging technologies to continuously improve creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can handle a broad spectrum of creative tasks within a fast-paced hospitality environment. The mention of "brand development" and "convention sales support materials" suggests a strategic component to the role, requiring an understanding of business objectives and target audiences beyond just aesthetic appeal.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior Graphic Designer role. Candidates with extensive portfolios demonstrating equivalent experience may also be considered.]

Experience: A minimum of 5 years of professional graphic design experience in a corporate, hospitality, tourism, agency, or similar creative environment is required. Experience in mentoring junior designers or leading design projects is preferred.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, InDesign, Bridge, and Acrobat.

• Strong command of typography, layout design, branding principles, and overall visual communication skills.

• Proven experience creating assets for both print and digital channels, demonstrating versatility across mediums.

• Exceptional attention to detail, ensuring accuracy and polish in all design outputs.

• Robust project management and organizational skills, with a demonstrated ability to manage multiple deadlines effectively in a fast-paced setting.

• Experience collaborating with diverse stakeholders across multiple departments and leadership levels.

• Familiarity with photography, image selection, and understanding of print production processes.

• Proficiency in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint, for effective communication and collaboration. Preferred Skills:

• Experience with Adobe Premiere Pro and After Effects for motion graphics and video editing capabilities.

• Hospitality, tourism, resort, entertainment, destination marketing, or lifestyle brand experience.

• Experience mentoring junior designers, providing creative direction, or leading design projects.

📝 Enhancement Note: The emphasis on "advanced proficiency" in Adobe Creative Suite and a broad range of required skills indicates that candidates are expected to be highly competent and self-sufficient. The preferred skills in video editing and industry-specific experience suggest opportunities for candidates with specialized expertise to stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio (link or PDF) is mandatory for all applicants.

• Include a diverse range of examples showcasing both print and digital design work.

• For each featured project, provide a concise summary detailing your specific role and contributions.

• Highlight one project you are most proud of, explaining the rationale behind your pride.

• Present one project that posed a significant challenge, detailing the problem and your solution. Process Documentation:

• Demonstrate a clear understanding of the design process from concept to final delivery, including briefing, concept development, iteration, and production.

• Showcase ability to manage project workflows efficiently, adhering to timelines and incorporating feedback effectively.

• Illustrate how you have applied design principles to achieve specific business objectives, such as increasing engagement or driving conversions.

📝 Enhancement Note: The portfolio requirements are highly specific and designed to assess not only design skill but also project management capability, problem-solving acumen, and the ability to articulate one's creative process and impact. This is critical for a senior role where strategic thinking and communication are paramount.

💵 Compensation & Benefits

Salary Range: [While not specified, a Senior Graphic Designer with 5-10 years of experience in a resort/hospitality setting in Wisconsin Dells, WI, could expect a salary range of approximately $70,000 - $95,000 annually. This estimate is based on industry benchmarks for senior creative roles, location-specific cost of living, and the responsibilities outlined.]

Benefits:

• Career growth opportunities with a strong emphasis on promotion from within.

• 401(k) matching program to support long-term financial planning.

• Paid Time Off (PTO) and holiday compensation for work-life balance.

• Comprehensive health, dental, and vision coverage for full-time associates.

• Employee appreciation events, discounts on resort services, and other perks.

• Education assistance programs designed to support career advancement and skill development.

Working Hours: The role is full-time, typically requiring 40 hours per week. While the description emphasizes an "in-office" position, typical corporate creative roles may offer some flexibility in daily start/end times, to be discussed during the interview process.

📝 Enhancement Note: The salary range is an educated estimate. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The benefits package is competitive for the industry, with a notable focus on career development and employee perks relevant to the resort environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Entertainment, specifically focusing on large-scale resorts and convention centers featuring indoor waterparks. Kalahari Resorts & Conventions operates in a dynamic and guest-centric industry where creating memorable experiences is paramount.

Company Size: Kalahari Resorts & Conventions is a significant player in the hospitality sector, operating multiple large-scale properties across the US. Its size suggests a structured corporate environment with dedicated departments for marketing, design, and operations.

Founded: Kalahari Resorts was founded in 2000. Its history reflects a growth trajectory from a single resort to a multi-location brand, indicating a culture of expansion, innovation, and commitment to delivering a unique guest experience.

Team Structure:

• The Senior Graphic Designer will be part of the Corporate Marketing Department, reporting directly to the Corporate Design Director.

• This role is expected to collaborate closely with other marketing team members, convention sales, and potentially operations teams across different resort locations.

• The team structure likely involves a hierarchy within the design department, with opportunities for mentorship and leadership. Methodology:

• The design team operates within a framework focused on delivering "unforgettable experiences" and supporting the company's "Lead with Love" philosophy.

• Design projects will be driven by marketing campaigns, brand initiatives, and the need to create compelling visual narratives for diverse internal and external audiences.

• Emphasis is placed on producing accessible, memorable, and high-impact materials that align with the company's African-inspired theme and brand identity.

Company Website: https://www.kalahariresorts.com/

📝 Enhancement Note: The company culture is deeply rooted in hospitality and a "Lead with Love" philosophy, suggesting a positive and family-oriented work environment. The "African-inspired" theme is a unique brand element that designers will need to understand and integrate into their work.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level Graphic Designer position, signifying a move beyond junior or mid-level responsibilities. It requires a high degree of autonomy, advanced technical skills, creative leadership potential, and the ability to manage complex projects independently.

Reporting Structure: The Senior Graphic Designer reports directly to the Corporate Design Director. This indicates a clear line of reporting and a direct channel for creative guidance and project oversight.

Operations Impact: The role has a direct impact on the brand's visual identity and marketing effectiveness. High-impact advertising and marketing materials are crucial for driving guest engagement, convention bookings, and overall brand perception. The designer's work will influence how the company is perceived by potential guests, clients, and employees.

Growth Opportunities:

• Expanded Creative Leadership: The role offers significant long-term growth potential, including opportunities to take on expanded creative leadership responsibilities. This could involve managing larger projects, leading design teams, or contributing more significantly to the strategic direction of the design department.

• Skill Specialization: With preferred experience in Premiere Pro and After Effects, there's an opportunity to deepen expertise in motion graphics and video production, a growing area in marketing.

• Brand Development Contribution: As the organization grows, the Senior Graphic Designer will have opportunities to contribute to the future direction of the design team and play a key role in shaping the visual identity of new ventures or expansions.

📝 Enhancement Note: The "Senior" designation and explicit mention of long-term growth potential suggest this role is a stepping stone for individuals aiming for Art Director or Design Manager positions. The company's growth trajectory provides a fertile ground for career advancement.

🌐 Work Environment

Office Type: This is an "in-office" position, requiring the designer to work physically at the Wisconsin Dells, Wisconsin location. Remote work is not an option.

Office Location(s): The primary work location is 1305 Kalahari Drive, Wisconsin Dells, Wisconsin, 53965. This is the flagship location, offering a vibrant and dynamic resort environment.

Workspace Context:

• The designer will be situated within the Corporate Marketing Department, likely in an office setting designed for creative collaboration.

• Access to necessary hardware, software (Adobe Creative Suite, Microsoft Office), and potentially a digital asset management system will be provided.

• The environment is described as "fast-paced," suggesting a need for adaptability and efficient workflow management. Collaboration with colleagues from various departments is a key aspect.

Work Schedule: The role is full-time, typically 40 hours per week. While a standard business schedule is expected, the exact hours may offer some flexibility, subject to departmental needs and discussion during the hiring process. The emphasis on "in-office" means consistent presence is required.

📝 Enhancement Note: The "in-office" requirement is a critical detail for candidates seeking remote flexibility. The environment is likely dynamic, reflecting the nature of the hospitality and entertainment industry, with opportunities for creative inspiration from the resort's unique theme.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Submission: Submit your resume and a digital portfolio (link or PDF) to employment@kalahariresorts.com with the specified subject line format. Applications without a portfolio will not be considered.

• Portfolio Review: The hiring team will review your portfolio for design quality, versatility (print/digital), project summaries, and your responses to the proudest and most challenging project prompts.

• First Interview (Screening): Likely a phone or video call with HR or a hiring manager to assess basic qualifications, cultural fit, and initial interest.

• Second Interview (Technical/Creative): This will likely involve a more in-depth discussion with the Corporate Design Director and potentially other senior marketing team members. Expect to discuss your portfolio in detail, your design process, and how you approach creative challenges. You may be asked to walk through specific projects and explain your rationale.

• Potential Design Challenge: A practical design exercise may be given to assess your skills in a timed scenario, relevant to the role's responsibilities (e.g., creating a social media graphic or a concept for a print ad).

• Final Interview: This may involve meeting with higher-level management to discuss overall fit, career aspirations, and confirm details.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that demonstrate your advanced skills in typography, branding, layout, and both print and digital design. Ensure variety.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, and the measurable outcome or impact (if possible). Use concise, impactful language.

• Highlight Leadership: If you have experience mentoring or leading projects, showcase this through your project descriptions or a dedicated section.

• Address Prompts Directly: Ensure your explanations for the "proudest" and "most challenging" projects are thoughtful, specific, and demonstrate self-awareness and problem-solving skills.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Proofread all text for errors.

Challenge Preparation:

• Understand the Brand: Familiarize yourself with Kalahari Resorts & Conventions' branding, target audience, and marketing style. Visit their website and social media.

• Practice Core Skills: Brush up on your Adobe Creative Suite skills, especially for common tasks like creating social media graphics, email banners, or simple print layouts.

• Think Strategically: For any hypothetical challenge, consider the objective, target audience, and key message before diving into design execution.

• Time Management: Practice completing design tasks within a limited timeframe. Be prepared to present your work and rationale concisely.

📝 Enhancement Note: The application process heavily emphasizes the portfolio. Candidates must treat the portfolio submission not just as a requirement but as the first critical step in the interview process, demonstrating their ability to follow instructions and present their work professionally.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Illustrator, Photoshop, and InDesign. Familiarity with Bridge and Acrobat is also essential.

• Adobe Premiere Pro & After Effects: Experience is preferred, indicating a need for skills in video editing and motion graphics.

• Microsoft Office Suite: Proficiency in Outlook, Word, Excel, and PowerPoint is necessary for communication, documentation, and presentation.

Analytics & Reporting: While not explicitly listed, a Senior Graphic Designer working in marketing would benefit from understanding how design impacts metrics. Familiarity with analytics platforms (e.g., Google Analytics) might be helpful for understanding digital campaign performance, though direct use is unlikely.

CRM & Automation: Not directly relevant to this design role, but understanding how design assets integrate with CRM or marketing automation platforms (e.g., email templates) could be a plus.

📝 Enhancement Note: The core technical requirements are heavily focused on Adobe Creative Suite. Candidates with experience in motion graphics (Premiere Pro, After Effects) will have a distinct advantage. Understanding the practical application of design within marketing campaigns is key.

👥 Team Culture & Values

Operations Values:

• Lead with Love: This core company value suggests a culture of empathy, care, and strong interpersonal relationships, both with guests and colleagues. Operations professionals are expected to embody this in their daily interactions and decision-making.

• Unforgettable Experiences: The company is dedicated to delivering exceptional guest experiences. This translates to a focus on quality, attention to detail, and a commitment to excellence in all aspects of work, including creative output.

• Family-Owned & Operated: This aspect implies a potentially closer-knit culture, with a focus on long-term relationships and employee well-being.

• Community & Charity: The partnership with charity:water highlights a commitment to social responsibility and giving back, which may resonate with candidates who value corporate social impact.

Collaboration Style:

• Cross-functional Integration: The role requires collaboration with various departments (marketing, sales, events), necessitating strong communication and teamwork skills.

• Feedback-Oriented: As a senior role, the designer will likely be expected to both give and receive constructive feedback, contributing to a culture of continuous improvement.

• Project Ownership: The emphasis on taking ownership of projects suggests an environment where initiative and accountability are valued.

📝 Enhancement Note: The "Lead with Love" philosophy is central to Kalahari's culture. Candidates should be prepared to demonstrate how they embody kindness, teamwork, and a guest-centric approach in their professional interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Managing design requests from various departments (resort marketing, convention sales, internal comms) with potentially competing priorities and brand guidelines.

• Fast-Paced Environment: Adapting to the demands of a large hospitality brand, which often involves tight deadlines and a high volume of creative output.

• Maintaining Brand Consistency: Ensuring a cohesive and on-brand visual identity across a wide array of marketing materials and touchpoints.

• Evolving Digital Landscape: Keeping up with the latest trends and best practices in digital design and social media to create engaging online content.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics and video editing through preferred software like Premiere Pro and After Effects.

• Creative Leadership: Potential to grow into roles with greater creative direction and team management responsibilities.

• Industry Exposure: Working within a prominent hospitality brand offers exposure to large-scale marketing campaigns and cross-functional collaboration within the tourism and entertainment sectors.

• Mentorship: The possibility of mentoring junior designers provides valuable leadership development experience.

📝 Enhancement Note: The challenges presented are typical for a senior creative role in a large, dynamic organization. The growth opportunities are clearly defined, emphasizing advancement within the design function and broader creative leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Focus on communication, negotiation, and prioritizing objectives).

• "Walk us through the process you used for [specific project from your portfolio]. What was the objective, your approach, and the outcome?" (Be prepared to articulate your design thinking and problem-solving).

• "How do you ensure your designs are both visually compelling and effectively meet business objectives, such as driving engagement or conversions?" (Highlight your strategic approach to design). Company & Culture Questions:

• "What interests you about working for Kalahari Resorts & Conventions, specifically in the hospitality industry?" (Research the brand, its values, and its unique offerings).

• "How do you embody the 'Lead with Love' philosophy in your professional work?" (Provide examples of empathy, teamwork, and guest-centricity).

• "How do you stay current with design trends and incorporate them into your work while maintaining brand integrity?" (Showcase continuous learning and brand awareness). Portfolio Presentation Strategy:

• Start Strong: Begin with your most impactful and relevant projects.

• Context is Key: For each piece, briefly explain the client/project objective, your role, the challenges, your creative process, and the results.

• Highlight Senior-Level Skills: Emphasize projects where you demonstrated leadership, problem-solving, strategic thinking, or mentorship.

• Be Ready for Deep Dives: Be prepared to discuss technical aspects, design choices, and challenges in detail.

• Showcase Problem Solving: Use the "proudest" and "most challenging" project examples to demonstrate your capabilities and growth mindset.

📝 Enhancement Note: Interviewers will be looking for a blend of technical proficiency, strategic thinking, strong communication skills, and a cultural fit with Kalahari's "Lead with Love" philosophy. Your portfolio is your primary tool for demonstrating these qualities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided ADP link.

• Crucially, email your digital portfolio (link or PDF) to employment@kalahariresorts.com with the subject line: "Subject: {Your Name} | Senior Graphic Designer Portfolio". Applications without a correctly formatted portfolio submission may not be considered.

• Tailor your resume: Highlight your 5+ years of relevant experience, advanced Adobe Creative Suite skills, and any experience in hospitality, tourism, or brand development. Use keywords from the job description.

• Prepare your portfolio: Ensure it includes both print and digital examples, concise project summaries, and thoughtful responses to the "proudest" and "most challenging" project prompts.

• Research Kalahari Resorts & Conventions: Familiarize yourself with their brand identity, target audience, marketing efforts, and company values ("Lead with Love"). Understand their unique African-inspired theme.

• Practice your interview responses: Prepare to discuss your portfolio in detail, your design process, your problem-solving approach, and how you align with the company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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