Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Nello

Location: United States

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-06-11T20:44:08.392

Experience Level: Junior to Mid-Level (1-3 years preferred)

Remote Status: Fully Remote

🚀 Role Summary

• Design a wide range of marketing collateral, including email campaigns, paid and organic social media graphics, web assets, and promotional materials.

• Bring static creative concepts to life through 2D motion graphics for digital advertising, social media, and broader campaign content.

• Support the execution of brand activations, PR mailers, and other in-person marketing initiatives.

• Contribute to packaging and retail design projects, such as product displays and sales decks, to ensure brand consistency across all touchpoints.

• Develop product mockups, including 3D models if applicable, and light motion assets as needed to support product launches and marketing efforts.

📝 Enhancement Note: This role is positioned for a junior designer with a strong emphasis on digital marketing assets and a "get-it-done" attitude within a fast-paced CPG environment. The inclusion of motion graphics and potential 3D modeling indicates a need for versatility beyond traditional graphic design.

📈 Primary Responsibilities

• Design and execute creative assets for email marketing campaigns, ensuring brand consistency and driving engagement.

• Develop visually compelling graphics for paid and organic social media channels, tailored to platform best practices and campaign objectives.

• Create effective advertisements and promotional graphics that align with brand identity and encourage desired user actions.

• Produce 2D motion graphics to animate static designs for digital ads, social media content, and campaign visuals, enhancing engagement and storytelling.

• Support the creation of materials for PR mailers, brand activations, and other marketing events, ensuring a cohesive brand experience.

• Contribute to the design of packaging, retail displays, and sales decks, adapting brand elements for physical and commercial applications.

• Generate product mockups, potentially including 3D models, and light motion assets to visualize and promote new products.

• Translate creative briefs into thoughtful design solutions, demonstrating strong conceptual thinking and meticulous execution.

• Maintain brand integrity and consistency across all design outputs, ensuring a cohesive visual identity.

• Collaborate closely with Brand, Creative, and Sales teams to support product launches and key business initiatives.

• Adapt and resize existing assets for various platforms and formats, ensuring optimal presentation across digital and print media.

• Prepare design files for both digital and print production, paying close attention to detail in pre-press requirements.

• Proactively research and stay updated on design trends, tools, and methodologies to continuously improve the quality and effectiveness of creative work.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage multiple project types simultaneously, from static digital assets to dynamic motion graphics and even light 3D work, all while maintaining strict brand guidelines within a consumer packaged goods (CPG) context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles is essential. Equivalent practical experience will be considered.

Experience: 1-3 years of professional design experience is preferred, with real-world experience gained through internships, freelance work, or in-house roles being highly valued.

Required Skills:

• Demonstrated proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Expertise in Figma for design and prototyping.

• Solid understanding and practical application of motion design principles, including proficiency in creating 2D motion graphics using timeline-based software.

• Strong foundation in core design principles: layout, typography, color theory, and visual hierarchy.

• Experience designing for digital marketing channels, such as email, social media ads, and web banners.

• Basic understanding of print production requirements, including color modes, bleeds, and file preparation.

• Proven ability to manage multiple projects concurrently and meet deadlines in a fast-paced environment.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

• Self-starter mentality with a proactive approach to problem-solving and task completion.

• Experience with project management tools for tracking tasks and timelines.

• Meticulous attention to detail and a commitment to producing high-quality work. Preferred Skills:

• Experience in packaging design, including understanding of dielines and production considerations.

• Familiarity with retail design elements, such as point-of-sale displays and in-store graphics.

• Basic 3D modeling skills (e.g., using Blender, Cinema 4D) for product mockups.

• Illustration skills for creating custom graphics and assets.

📝 Enhancement Note: The emphasis on both Adobe Creative Suite and Figma suggests a need for a designer comfortable with industry-standard professional tools as well as collaborative design platforms. The "motion design experience - proficiency over specialization" indicates a need for practical application rather than deep expertise in advanced animation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of design projects, with a strong emphasis on digital marketing assets (email, social media ads, web graphics).

• Examples demonstrating proficiency in 2D motion graphics and animated content.

• Projects that highlight an understanding of typography, layout, and color theory in practice.

• Case studies or project descriptions that illustrate the design process from brief to final execution, including problem-solving and decision-making.

• Examples of how brand guidelines were applied and maintained across different design outputs. Process Documentation:

• Visual examples of how creative briefs were translated into design concepts and final assets.

• Documentation or visual representation of file preparation for digital and print, showcasing attention to detail.

• Examples of adapting designs across various platforms and formats, demonstrating versatility and understanding of media-specific requirements.

📝 Enhancement Note: For a junior role, the portfolio should emphasize practical application and a strong grasp of fundamental design principles applied to marketing needs. While detailed process documentation might not be extensive, the ability to articulate the design journey and problem-solving approach is crucial.

💵 Compensation & Benefits

Salary Range: Based on the "1-3 years of design experience" requirement, the location being the "United States" (a broad range), and the "Fully Remote" status, a competitive salary range for a Junior Graphic Designer in the US typically falls between $60,000 to $85,000 annually. This estimate accounts for the cost of living variations across the US and the specialized skills in motion graphics and digital marketing design.

Benefits:

• Participation in the company's equity plan, offering potential long-term financial upside.

• Comprehensive medical, vision, and dental insurance coverage, fully paid by the company.

• Fully paid basic life insurance policy for added financial security.

• Flexible remote work policy, allowing for work from any location within the United States.

• Quarterly company on-site gatherings, fostering team cohesion and in-person collaboration.

Working Hours: The role is designated as FULL_TIME, typically implying around 40 hours per week. The flexible remote policy suggests that while core hours may exist for collaboration, there's likely flexibility in structuring the workday to accommodate personal needs and optimize productivity.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable compensation platforms (e.g., Glassdoor, LinkedIn Salary, Salary.com) for Junior Graphic Designer roles in the US, adjusted for remote work and the specific skills mentioned. The benefits package is comprehensive, with a strong emphasis on health and well-being, alongside equity participation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Nello operates within the Consumer Packaged Goods (CPG) industry, a dynamic and competitive sector that relies heavily on strong branding, effective marketing, and appealing product presentation to capture consumer attention and loyalty. This environment demands agility, creativity, and a keen understanding of market trends.

Company Size: While not explicitly stated, the mention of an "equity plan" and a "fast-paced CPG environment" suggests Nello is likely a growing startup or a mid-sized company that is actively scaling. This often translates to a culture where individual contributions are highly visible and impactful, with opportunities for rapid learning and career advancement.

Founded: The founding date is not provided. However, the focus on building brand presence and scaling suggests a company that is either relatively new or in a significant growth phase, looking to establish a strong market position.

Team Structure:

• The Graphic Designer will be part of a creative team, reporting to an Art Director and working closely with the broader Brand team.

• Collaboration is expected with Marketing and Sales departments, indicating a cross-functional team structure where design supports various business objectives.

• The team likely comprises individuals with diverse skill sets within the creative and marketing functions, fostering a collaborative and complementary work environment. Methodology:

• Data-Driven Design: The emphasis on driving action through ads and campaigns suggests that design decisions will be informed by performance metrics and user behavior, rather than purely aesthetic considerations.

• Agile Creative Development: The "get-it-done mindset" and "fast-paced CPG environment" imply a need for iterative design processes, quick turnarounds, and adaptability to changing priorities.

• Brand Consistency Focus: Maintaining a cohesive and on-brand look and feel across all touchpoints is a core operational methodology, requiring meticulous attention to detail and adherence to brand guidelines.

Company Website: https://www.nelloinc.com/

📝 Enhancement Note: The CPG context is critical, implying a need for designs that are not only aesthetically pleasing but also commercially effective and adaptable to various retail and digital platforms. The company's growth phase likely means a dynamic work environment with opportunities for significant impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Junior Graphic Designer, ideal for individuals with 1-3 years of experience. It offers a foundational role within the creative department, focusing on execution and learning. The responsibilities suggest a pathway to becoming a more senior designer or a specialist in areas like digital marketing or motion graphics.

Reporting Structure: The designer will report directly to the Art Director and will collaborate closely with the Brand team. This reporting structure provides mentorship and guidance from senior creative leadership while facilitating cross-functional alignment with marketing and sales.

Operations Impact: The graphic designer's work directly impacts Nello's brand perception, marketing campaign effectiveness, and sales enablement. By creating compelling visuals for emails, social media, ads, and retail materials, the designer contributes to customer acquisition, engagement, and conversion, playing a vital role in the company's Go-To-Market (GTM) strategy.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in motion graphics, 3D modeling, or packaging design through hands-on project experience.

• Career Progression: Potential to advance to a Mid-Level or Senior Graphic Designer role, taking on more complex projects and greater creative direction.

• Cross-Functional Learning: Exposure to marketing, sales, and product development strategies, providing a broader understanding of business operations and GTM initiatives.

• Mentorship: Direct guidance from the Art Director, offering opportunities for skill development and career advice.

📝 Enhancement Note: The growth path here is clearly defined by increasing complexity of projects and potential specialization. The role offers a solid entry point into the CPG industry's creative operations, with clear avenues for skill development and advancement.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility in terms of work location within the United States.

Office Location(s): While the role is remote, the company may have physical headquarters or hubs. The mention of "Quarterly company on-sites" suggests that employees are expected to travel to a designated location periodically for in-person team building and strategic meetings. Specific locations for these on-sites would need to be clarified by the company.

Workspace Context:

• Independent Work Environment: As a remote role, the designer will be expected to establish and maintain their own productive workspace.

• Digital Collaboration Tools: Reliance on digital communication and project management tools (e.g., Slack, Asana, Figma) is paramount for seamless collaboration with the remote team.

• Creative Autonomy: The role encourages taking ownership of projects, implying a work environment that values initiative and independent problem-solving, supported by clear creative briefs and feedback loops.

Work Schedule: The role is full-time, likely requiring approximately 40 hours per week. The flexible remote policy suggests that while consistent availability for team collaboration is necessary, there may be flexibility in daily start and end times, provided project deadlines and meeting commitments are met.

📝 Enhancement Note: The fully remote nature with quarterly on-sites is a common model for growing companies. It balances the benefits of remote work with the need for in-person team connection and strategic alignment. Candidates should be comfortable with asynchronous communication and self-directed work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and alignment with the role's requirements.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with the Art Director and potentially other creative team members. This may include discussing your design process, problem-solving approach, and specific project choices. Expect questions about your experience with Adobe Creative Suite, Figma, and motion graphics.

• Skills-Based Challenge: You might be given a small design challenge or asked to adapt an existing asset to assess your practical skills, speed, and ability to interpret briefs.

• Team & Culture Fit Interview: A conversation with members of the Brand or Marketing team to evaluate your collaboration style, communication skills, and cultural fit within the company's fast-paced CPG environment.

• Final Interview: Potentially with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm details.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects relevant to the job description (digital marketing, social media, motion graphics, ads). Aim for quality over quantity.

• Tell a Story: For each project, clearly articulate the objective, your role, the challenges faced, your design process, and the outcome or impact. Use concise descriptions.

• Highlight Versatility: Demonstrate your ability to work across different mediums and styles, from static graphics to motion.

• Showcase Brand Thinking: Include examples where you've successfully applied brand guidelines or helped develop brand consistency.

• Make it Accessible: Ensure your portfolio is easy to navigate, loads quickly, and is mobile-friendly. A personal website or a well-organized PDF is ideal.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge requirements, timelines, and deliverables. Ask clarifying questions if needed.

• Prioritize & Execute: Focus on delivering a solution that meets the core requirements of the brief, demonstrating your key skills efficiently.

• Showcase Process: Even in a condensed challenge, try to articulate your thought process and any design decisions you made.

• Brand Alignment: Ensure your challenge work aligns with Nello's brand aesthetic as understood from their website and the job description.

📝 Enhancement Note: The emphasis on a "get-it-done mindset" and "scrappy" approach suggests that during challenges, efficiency and practical execution may be as important as polished aesthetics. Be prepared to explain your rationale clearly and concisely.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks, including Photoshop, Illustrator, and InDesign. Proficiency is a core requirement.

• Figma: A critical tool for collaborative design, UI/UX prototyping, and asset creation. Expertise in Figma is explicitly required.

• Motion Graphics Software: While not specified, common tools include Adobe After Effects for 2D motion graphics. Familiarity with timeline-based animation principles is key.

Analytics & Reporting:

• While the designer may not directly manage analytics, understanding how design impacts metrics is important. Familiarity with how design performance is tracked (e.g., click-through rates on ads, engagement on social media) is beneficial. CRM & Automation:

• The designer will likely collaborate with teams using CRM systems and marketing automation platforms. Understanding how visual assets are integrated into these systems (e.g., email templates, ad platforms) can be advantageous.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates these are the primary operational tools. Proficiency in motion graphics software, even at a foundational level, is also a significant requirement for this role within Nello's creative operations.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce fresh, engaging, and effective designs that stand out in the CPG market.

• Collaboration & Teamwork: A willingness to work closely with Art Directors, Brand Managers, Marketing, and Sales to achieve shared goals.

• Efficiency & Execution: A "get-it-done" attitude, with the ability to manage time effectively and deliver high-quality work promptly in a fast-paced environment.

• Detail-Oriented: A commitment to precision in design execution, file preparation, and brand consistency.

• Growth Mindset: Curiosity and a proactive approach to learning new tools, techniques, and industry trends.

Collaboration Style:

• Cross-Functional Integration: The designer will be expected to partner effectively with diverse teams, translating their needs into visual solutions.

• Feedback-Driven: An openness to receiving and incorporating feedback from Art Directors and other stakeholders to refine designs.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, potential roadblocks, and creative ideas.

• Brand Stewardship: Acting as a guardian of the brand's visual identity, ensuring all creative output is cohesive and on-brand.

📝 Enhancement Note: The core values emphasize a blend of creative excellence with practical, results-oriented execution, which is typical for design roles supporting Go-To-Market strategies in a CPG setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced CPG environment requires quick turnarounds, which can be challenging when maintaining high design standards and brand consistency.

• Versatility Demands: Juggling diverse design needs, from digital ads and emails to motion graphics and potentially packaging/3D, requires adaptability and broad skill application.

• Remote Collaboration: Effectively collaborating and maintaining creative synergy with a remote team requires strong communication and proactive engagement.

• Translating Briefs: Accurately interpreting creative briefs from various teams (Marketing, Sales) and translating them into effective visual solutions.

Learning & Development Opportunities:

• Motion Graphics Specialization: Opportunity to build a strong portfolio and expertise in 2D motion graphics, a highly in-demand skill.

• CPG Branding Insights: Gaining experience in the specific design demands and strategies of the consumer packaged goods industry.

• Cross-Functional Exposure: Learning how design integrates with broader marketing, sales, and product strategies.

• Mentorship from Art Director: Receiving guidance on design principles, career development, and navigating a creative role within a company.

📝 Enhancement Note: The challenges are directly tied to the dynamic nature of a growing CPG company and the remote work setup. The growth opportunities are significant for a junior designer looking to build a robust and versatile creative skillset.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final design, particularly for digital marketing campaigns." (Be ready to walk through an example from your portfolio.)

• "How do you ensure brand consistency across multiple design assets and platforms?" (Highlight your attention to detail and understanding of brand guidelines.)

• "How do you approach creating motion graphics for digital ads or social media? What software do you typically use, and what's your process?" (Focus on your practical experience and understanding of animation principles).

• "This role requires working with a remote team. How do you maintain effective communication and collaboration with colleagues you don't see in person daily?" (Emphasize your proactive communication and use of collaboration tools.) Company & Culture Questions:

• "What interests you about working in the CPG industry and specifically at Nello?" (Research Nello's brand and products; connect your interests to their mission or market position.)

• "Describe a time you had to adapt your design approach based on feedback. How did you handle it?" (Showcase your receptiveness to constructive criticism and your ability to iterate.)

• "How do you stay updated on design trends and new tools?" (Mention specific resources, blogs, or practice methods.) Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with a brief overview of your portfolio's focus. Then, select 3-4 key projects that best represent the requirements of the Graphic Designer role at Nello (digital marketing, motion graphics, brand consistency).

• For Each Project:

  • Context: Briefly explain the client/company, the objective of the project, and the challenges.
  • Your Role: Clearly define your contribution.
  • Process: Detail your thought process, decision-making, and the tools used.
  • Outcome: Discuss the results or impact of your design, if known.

• Highlight Core Skills: Explicitly point out how your showcased work demonstrates proficiency in Adobe Creative Suite, Figma, motion graphics, typography, and layout.

• Engage with Questions: Be prepared to answer questions about your design choices, problem-solving strategies, and how you'd approach specific Nello projects.

📝 Enhancement Note: Be prepared to demonstrate not just your design skills but also your ability to think strategically about how design contributes to business objectives, especially in a CPG context. Your portfolio should clearly show how you solve problems visually.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to digital marketing design (email, social, ads) and motion graphics. Tailor your project descriptions to highlight how you address client objectives and brand consistency.

• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Creative Suite, Figma, and any motion graphics software. Quantify achievements where possible (e.g., "Designed ad creatives that increased CTR by X%").

• Interview Preparation: Practice articulating your design process and the rationale behind your portfolio choices. Prepare to discuss your experience with fast-paced environments and remote collaboration.

• Company Research: Familiarize yourself with Nello's brand, products, and any recent marketing campaigns. Understand their target audience and how your design skills can contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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