Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Leicestershire County Council

Location: Leicestershire, United Kingdom

Job Type: Full time, 12 Months Fixed Term

Category: Digital Services Operations / GTM Operations (Content & User Experience focus)

Date Posted: 11 June 2026

Experience Level: Mid-level (Estimated 2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design, build, and maintain Granicus digital forms to drive the critical channel shift from paper-based processes to efficient online services.

• Leverage customer evidence, data, and insights to continuously improve user journeys and enhance the ease of finding and completing online services.

• Collaborate with cross-functional teams, including service managers, subject matter experts, Business Intelligence, and the Customer Service Centre, to achieve digital transformation goals.

• Provide expert advice, guidance, and constructive challenge to stakeholders to optimize service processes and outcomes, ensuring alignment with service objectives.

• Support the delivery of digital projects and work packages, upholding quality standards and adhering to project timelines.

📝 Enhancement Note: While the title is "Content Designer," the core responsibilities and tools mentioned (Granicus Forms, channel shift, user journeys, process improvements) strongly indicate a focus on digital operations and user experience within a government context. This role is less about marketing content and more about operationalizing services through digital forms and optimized online processes. The "Digital Services Team" context further reinforces this operational focus.

📈 Primary Responsibilities

• Digital Form Design & Development: Design, build, and maintain user-centric Granicus digital forms, ensuring they are aligned with service objectives and contribute to process improvements.

• Digitization & Enhancement: Lead the initiative to digitize existing paper forms and enhance current digital forms to meet evolving business needs and improve user experience.

• User Journey Optimization: Utilize data, customer feedback, and insights to design, test, and refine user journeys, making online services intuitive and accessible.

• Stakeholder Engagement & Advisory: Advise, guide, and challenge stakeholders (service managers, subject matter experts) on process improvements and digital service best practices, fostering a culture of continuous enhancement.

• Digital Project Support: Support the delivery of digital projects and work packages, ensuring adherence to quality standards, accessibility requirements, and project timelines.

• Best Practice & Continuous Improvement: Stay current with best practices in digital forms development and promote a culture of continuous improvement within the Digital Services Team and across departments.

• Channel Shift Facilitation: Collaborate with departments, Business Intelligence, and the Customer Service Centre to drive the adoption and utilization of online services, effectively shifting users from traditional channels.

• Cross-Functional Collaboration: Build and maintain strong working relationships with Information and Technology teams to support broader service transformation initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of technical form design (Granicus), user experience (UX) principles, and strong stakeholder management – all critical for successful GTM and digital operations. The emphasis on "channel shift" and "process improvements" directly connects this role to operational efficiency and revenue enablement through better service delivery.

🎓 Skills & Qualifications

Education:

• A relevant degree is preferred.

• Alternatively, equivalent practical skills and experience in designing, writing, editing, and publishing online content and digital forms will be considered. Experience:

• Demonstrated experience in designing, building, and maintaining digital forms, with a strong preference for experience with the Granicus platform.

• Proven ability to use customer evidence, data, and insights to improve user journeys and online service completion rates.

• Experience in collaborating with diverse stakeholders, including non-specialist staff, to implement process improvements and digital solutions.

• Track record of supporting digital projects, ensuring quality standards and meeting deadlines.

• Experience in investigating issues, devising solutions, and applying principles for continuous improvement.

• Familiarity with current legislative requirements, governance, and relevant policies associated with online content management. Required Skills:

• Granicus Forms Design: Proficiency in using the Granicus platform for digital form creation and management.

• Content Design Principles: Strong understanding of content design principles, user-centered design, and UX best practices for online services.

• User Journey Mapping & Optimization: Ability to map, analyze, and refine user journeys based on data and user feedback.

• Stakeholder Management & Communication: Excellent communication skills, with the ability to advise, guide, and constructively challenge stakeholders at various levels.

• Digital Project Support: Experience in contributing to digital project delivery, ensuring quality and timeliness.

• Problem-Solving: Ability to generate solutions for straightforward and complex issues, presenting recommendations clearly to non-specialist audiences.

• Data Analysis & Insight Utilization: Aptitude for using data and research to inform design decisions and provide clear recommendations.

• Process Improvement Mindset: Commitment to driving efficiency and continuous improvement in digital service delivery.

Preferred Skills:

• Accessibility Standards: Knowledge of accessibility requirements (e.g., WCAG) and best practices for ensuring inclusive online content.

• Digital Transformation Experience: Familiarity with broader digital transformation initiatives within public sector organizations.

• Business Intelligence Tools: Experience with BI tools for analyzing user data and form performance.

• Agile Methodologies: Experience working within Agile frameworks, particularly Scrum (given the Scrum Master contact).

• Content Management Systems (CMS): Familiarity with CMS platforms beyond form builders.

📝 Enhancement Note: The emphasis on "Granicus Forms Designer" and "online content and online forms" points to a specialized role. The requirement for a degree or equivalent experience suggests a mid-level position where practical application and problem-solving are key. The mention of "legislative requirements, governance" is crucial for public sector operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Form Case Studies: Showcase examples of digital forms designed and implemented, highlighting the problem addressed, the design process, and the outcomes achieved (e.g., increased completion rates, reduced errors, improved efficiency).

• User Journey Improvement Examples: Demonstrate instances where user journeys were analyzed and improved, using data or user feedback to justify the changes and illustrate tangible benefits.

• Process Optimization Documentation: Include documentation or descriptions of how a paper-based process was successfully digitized or an existing digital process was enhanced for better efficiency and user experience.

• Stakeholder Collaboration Evidence: Provide examples of successful collaboration with subject matter experts or service managers, illustrating how you guided them towards better digital solutions and process outcomes.

Process Documentation:

• Workflow Design & Optimization: Evidence of designing new workflows or optimizing existing ones through digital forms and improved user journeys. This should include mapping current vs. future state processes.

• Implementation & Automation: Documentation demonstrating the successful implementation of digital forms and any automation features incorporated to streamline processes.

• Measurement & Performance Analysis: Examples of how the performance of digital forms and user journeys were measured (e.g., completion rates, drop-off points, user satisfaction) and how this data informed further iterations.

📝 Enhancement Note: For roles involving digital service delivery and process optimization, a portfolio is critical. It should visually demonstrate the candidate's ability to translate operational needs into functional, user-friendly digital solutions, with quantifiable results. The reference to "Granicus Forms" means specific examples using that tool would be highly advantageous.

💵 Compensation & Benefits

Salary Range: £32,070 - £34,359 per annum (pro-rata for part-time). A pay award is pending, which may affect this range.

This range is typical for a mid-level specialist role within local government in the UK, reflecting the specific skill set required for digital form design and process optimization.

Benefits:

• Pension Scheme: Access to the Local Government Pension Scheme, a defined benefit scheme offering valuable retirement benefits.

• Annual Leave: Generous annual leave entitlement, in addition to bank holidays.

• Flexible Working: Open to discussions about flexible working arrangements, including part-time working, job sharing, term-time working, flexible start/finish times, and hybrid working.

• Training & Development: Opportunities for professional development to stay updated with best practices in forms development and digital services.

• Health & Wellbeing: Access to employee assistance programs and wellbeing initiatives.

• Disability Confident Employer: Commitment to supporting employees with disabilities, offering reasonable adjustments.

Working Hours: 37 hours per week. The specific schedule may be subject to flexible working arrangements.

📝 Enhancement Note: The salary range is specific and provided. The benefits are typical for public sector employment in the UK, with a strong emphasis on pension and work-life balance through flexible working. The "pay award pending" is a key detail for salary expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Government & Public Sector (Local Authority)

Company Size: Leicestershire County Council is a large public sector organization, employing thousands of individuals across various services.

Founded: The council has a long history, with its current structure evolving over time. This longevity suggests a stable and established organizational environment.

Team Structure:

• Digital Services Team: This role is part of an established Digital Services Team. The presence of a dedicated "Scrum Master" (Pami Gawera) indicates a potential adoption of Agile methodologies within the team, fostering collaborative and iterative ways of working.

• Cross-Functional Collaboration: The role requires close collaboration with service managers, subject matter experts, Business Intelligence, Customer Service Centre, and Information & Technology teams. This suggests a matrixed or project-based work environment where operations specialists interact across different functional units.

• Reporting Structure: While not explicitly detailed, the role likely reports into a Digital Services Manager or Head of Digital, with direct interaction with project leads and service owners.

Methodology:

• Data-Driven Improvement: The role emphasizes using "data and insight" to design, test, and refine user journeys, indicating a data-driven approach to service design and optimization.

• Process Optimization Focus: A core aspect of the role is to "enhance existing forms," "improve processes," and drive "channel shift," highlighting a strong focus on operational efficiency and service delivery improvement.

• Agile & Iterative Practices: The mention of a Scrum Master and the need for continuous improvement suggest that Agile or iterative development and design processes may be employed.

Company Website: https://www.leicestershire.gov.uk/

📝 Enhancement Note: Understanding the public sector context is key. Leicestershire County Council operates with a mission to serve its residents, meaning efficiency, accessibility, and cost-effectiveness are paramount. The "Digital Services Team" likely acts as an internal agency, supporting various council departments in their digital journey.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within Digital Operations, focusing on the practical implementation and optimization of digital services through forms. It's a hands-on role requiring specialized skills in digital form design and user experience.

Reporting Structure: The role reports into the Digital Services Team, likely under a Digital Services Manager or similar, and works closely with various departmental stakeholders and technical teams. Collaboration with the Scrum Master suggests an Agile team structure.

Operations Impact: The Content Designer plays a crucial role in enabling "channel shift" and improving service delivery efficiency. By optimizing digital forms and user journeys, this role directly contributes to:

• Operational Efficiency: Reducing manual processing and administrative overhead by shifting services online.

• Cost Savings: Potentially lowering costs associated with paper, printing, postage, and manual data entry.

• Improved Citizen Experience: Making it easier for residents to access council services, enhancing satisfaction and engagement.

• Data Collection: Ensuring accurate and structured data capture through digital forms, benefiting Business Intelligence and service planning.

Growth Opportunities:

• Specialization: Deepen expertise in Granicus forms and digital form design, potentially becoming a subject matter expert within the council.

• Agile & Project Management: Develop skills in Agile methodologies (Scrum) and project delivery, potentially moving into a Digital Project Officer or Scrum Master role.

• Broader Digital Strategy: Gain exposure to wider digital transformation initiatives, service design, and user experience strategy, potentially progressing to a UX Designer or Digital Service Lead role.

• Leadership: With demonstrated success in process improvement and stakeholder management, opportunities for team leadership or management roles within Digital Services may arise.

📝 Enhancement Note: The growth path for this role is tied to digital service delivery and operational improvement within a public sector framework. Progression often involves deepening technical/design skills or moving into project/program management within digital transformation initiatives.

🌐 Work Environment

Office Type: County Hall, Glenfield, Leicester, LE3 8RJ, is the primary work location. This suggests a traditional office environment common in local government.

Office Location(s): County Hall, Glenfield, Leicester. This is a central hub for Leicestershire County Council, likely offering amenities and a structured work setting.

Workspace Context:

• Hybrid Working: The role is designated as Hybrid, allowing for a blend of office-based work and remote work. This offers flexibility for focused work and collaboration.

• Collaborative Environment: The office setting at County Hall will likely facilitate in-person collaboration with colleagues from the Digital Services Team and other departments, crucial for design workshops and stakeholder meetings.

• Tools & Technology: Access to office IT infrastructure, necessary software (Granicus, potentially design tools), and collaboration platforms will be provided to support the hybrid work model.

Work Schedule: Standard 37-hour week. While the core hours may be fixed, the emphasis on flexible working means there will likely be some latitude in start/finish times and potentially condensed hours, subject to service needs and team agreements.

📝 Enhancement Note: The hybrid arrangement is a key benefit, balancing the need for in-person collaboration at County Hall with the flexibility of remote work, which is often beneficial for focused design and development tasks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the supporting statement, which must clearly demonstrate how the candidate meets the criteria outlined in the 'About You' section.

• Shortlisting: Candidates will be shortlisted based on their qualifications, experience, and the supporting statement.

• Interview Stage: Likely includes behavioral questions, technical assessments, and potentially a case study or presentation. Expect questions assessing problem-solving, stakeholder management, and understanding of digital content/form design principles.

• Portfolio Presentation: Candidates may be asked to present examples from their portfolio, discussing their design process, challenges faced, and outcomes achieved.

Portfolio Review Tips:

• Granicus Focus: Prioritize examples using Granicus forms if possible. If not, clearly articulate transferable skills and processes from other form-building tools.

• Process Improvement Narrative: For each portfolio piece, clearly articulate the "before" (the problem, manual process, or inefficient form) and the "after" (the improved digital solution, its features, and the measurable benefits).

• Data & Metrics: Quantify achievements whenever possible. Use metrics like "increased completion rate by X%," "reduced processing time by Y hours," or "improved user satisfaction scores."

• Accessibility & Inclusivity: Highlight any considerations for accessibility (WCAG compliance) and how the design ensures inclusivity for all residents.

• Stakeholder Collaboration: Briefly describe how you worked with stakeholders to gather requirements, gain buy-in, and manage feedback.

Challenge Preparation:

• Scenario-Based Questions: Be prepared for hypothetical scenarios related to designing a form for a complex service or handling stakeholder pushback on a proposed process change.

• Process Mapping Exercise: You might be asked to outline the steps to digitize a common council service or improve an existing digital form.

• Understanding Public Sector Context: Familiarize yourself with common services offered by local councils and the challenges of digital transformation in the public sector.

• Values Alignment: Be ready to discuss how your work aligns with Leicestershire County Council's organizational values.

📝 Enhancement Note: The emphasis on the supporting statement and the specific mention of "how you meet the criteria listed in the ‘About You’ section" are critical. This isn't just about listing skills; it's about demonstrating them through narrative and evidence.

🛠 Tools & Technology Stack

Primary Tools:

• Granicus Forms: This is the core tool for this role. Proficiency in designing, building, testing, and managing forms within the Granicus platform is essential.

• Microsoft Office Suite: Standard office tools (Word for documentation, Excel for data analysis, PowerPoint for presentations).

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): While not explicitly mentioned, understanding how to interpret analytics data to inform form design and user journey optimization is highly beneficial.

• Business Intelligence (BI) Tools: Familiarity with BI platforms used by the council for reporting on service usage and form performance.

CRM & Automation:

• CRM Systems: Awareness of how digital forms integrate with customer relationship management systems is advantageous for understanding the end-to-end service delivery process.

• Workflow Automation Tools: Experience with any tools used to automate processes triggered by form submissions.

• Integration Platforms: Understanding how different systems (forms, databases, CRM) can be integrated to streamline data flow.

📝 Enhancement Note: Granicus is the non-negotiable tool. Any experience with other form builders or workflow automation tools will be seen as a strong transferable skill. Familiarity with data analysis and reporting tools will enhance a candidate's ability to demonstrate impact.

👥 Team Culture & Values

Operations Values:

• Citizen-Centricity: A strong commitment to delivering accessible, inclusive, and user-friendly services that meet the needs of all residents.

• Efficiency & Value: Driving continuous improvement to optimize processes, maximize resource utilization, and deliver value for money.

• Collaboration & Partnership: Working effectively across departments and with external partners to achieve shared objectives.

• Innovation & Adaptability: Embracing new technologies and methodologies to enhance service delivery and adapt to evolving needs.

• Integrity & Accountability: Upholding high standards of conduct and taking responsibility for delivering on commitments.

Collaboration Style:

• Cross-Functional Integration: Expect a collaborative style that involves working closely with various departments, IT, and service leads to understand requirements and implement solutions.

• Constructive Challenge: The role requires a proactive approach to advising and challenging stakeholders, fostering open communication and a shared commitment to best practices.

• Knowledge Sharing: As part of the Digital Services Team, there will likely be opportunities and expectations for sharing knowledge, best practices, and learnings related to digital form design and service optimization.

📝 Enhancement Note: Understanding and aligning with the council's stated values is crucial. The "commitment to our values" section in the job description is a direct indicator of what the employer prioritizes.

⚡ Challenges & Growth Opportunities

Challenges:

• Stakeholder Management: Balancing the needs and expectations of diverse stakeholders with varying levels of digital literacy and priorities.

• Legacy Systems & Processes: Integrating new digital forms with existing, potentially outdated, council systems and processes.

• Driving Channel Shift: Overcoming user resistance to digital services and encouraging adoption, particularly among less digitally-savvy demographics.

• Resource Constraints: Working within public sector budget limitations and potentially fixed-term contract constraints.

• Keeping Pace with Technology: Continuously updating knowledge of digital design best practices and platform capabilities.

Learning & Development Opportunities:

• Granicus Platform Expertise: Becoming a highly skilled Granicus user and potentially a trainer or super-user for the council.

• Agile & Scrum Training: Opportunities to learn and apply Agile principles, potentially leading to Scrum certifications.

• User Experience (UX) & Service Design: Developing deeper skills in UX research, usability testing, and end-to-end service design.

• Public Sector Digital Transformation: Gaining insight into the broader landscape of digital change within local government.

• Project Delivery Skills: Enhancing capabilities in project planning, execution, and monitoring for digital initiatives.

📝 Enhancement Note: The challenges are typical for digital roles in public sector organizations. The growth opportunities are strong for someone looking to build a career in digital service delivery and operations within government.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a digital form for a complex service. What were the key considerations, and how did you ensure it was user-friendly and efficient?" (Focus on process, user-centricity, and problem-solving)

• "How would you approach convincing a skeptical service manager to digitize their paper-based process?" (Focus on stakeholder management, communication, and ROI articulation)

• "Imagine a user is dropping off mid-way through a form. How would you investigate the issue, and what steps would you take to improve completion rates?" (Focus on data analysis, UX principles, and iterative improvement) Company & Culture Questions:

• "What do you understand about Leicestershire County Council's mission, and how would your role as a Content Designer contribute to it?" (Research council website, values, and service areas)

• "How do you approach working with colleagues from different departments who may have different priorities or levels of technical understanding?" (Highlight collaboration, communication, and adaptability)

• "How do you ensure the digital services you design are accessible to all residents, including those with disabilities or lower digital literacy?" (Demonstrate understanding of inclusivity and accessibility standards) Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio example as a story: the challenge, your approach, the solution, and the impact.

• Visuals: Use screenshots, mockups, or even short demos of the forms and user journeys you've designed.

• Metrics First: Start with the quantifiable results of your work.

• Process Walkthrough: Be ready to walk through the design and development process for a specific example, explaining your decisions at each stage.

• Conciseness: Be prepared to present your key examples within a set timeframe.

📝 Enhancement Note: The interview process will likely assess not just technical skills but also the candidate's ability to think critically, solve problems, and align with the council's public service ethos.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Oracle Cloud portal.

• Craft a compelling supporting statement: This is crucial. Directly address each criterion listed in the 'About You' section of the job description. Use specific examples to demonstrate your skills and experience.

• Curate your portfolio: Select 2-3 of your strongest examples of digital form design, user journey improvements, or process digitization. Ensure they clearly showcase your problem-solving abilities and the impact of your work, ideally using Granicus or similar tools.

• Prepare your resume: Tailor your resume to highlight keywords from the job description (e.g., Granicus, Content Design, User Journeys, Stakeholder Management, Process Improvement, Digital Transformation). Quantify achievements wherever possible.

• Research Leicestershire County Council: Understand their services, values, and the context of digital service delivery in local government. Familiarize yourself with the concept of "channel shift."

• Practice your portfolio presentation: Be ready to articulate your design process, challenges, and outcomes clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.