Motion & Graphic Designer (Remote Canada)

📍 Job Overview

Job Title: Motion & Graphic Designer (Remote Canada)

Company: Directive

Location: Toronto, Ontario, Canada (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: 2026-05-04

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive performance marketing KPIs through data-backed creative asset design and motion graphics.

• Execute A/B testing and conversion rate optimization (CRO) strategies for digital advertising campaigns.

• Produce engaging, scroll-stopping visuals optimized for social media platforms like LinkedIn, Meta, YouTube, and TikTok.

• Collaborate with cross-functional teams to translate audience insights and business objectives into impactful creative solutions.

📝 Enhancement Note: This role bridges creative design with performance marketing and CRO, a critical function within GTM Operations for optimizing customer acquisition and revenue. The emphasis on data-driven design and A/B testing positions this as a highly analytical creative role.

📈 Primary Responsibilities

• Craft compelling static and motion graphic ad sets and landing page elements, informed by data to improve digital marketing Key Performance Indicators (KPIs).

• Produce motion graphics and short-form video edits optimized for social media advertising platforms including LinkedIn, Instagram, and YouTube.

• Edit existing video assets into high-performing ad units, ensuring adherence to platform specifications, aspect ratios, and audience attention spans.

• Collaborate closely with media strategists and content creators to align motion creative with audience insights and overarching campaign objectives.

• Maintain strict brand consistency across all static, motion, and video assets while creatively adapting to diverse audience segments and platform requirements.

• Partner with internal teams and client stakeholders to understand business goals, target audiences, and gather data points for A/B testing and data-driven design initiatives.

• Design and implement A/B tests and other experiments using Conversion Rate Optimization (CRO) tools such as Optimizely, Unbounce, and/or Crazyegg.

• Conduct user research, usability testing, and heat mapping analysis to gather qualitative and quantitative insights to validate design decisions and inform creative strategy.

• Continuously iterate and refine designs based on performance feedback, data insights, and testing outcomes to maximize campaign effectiveness.

• Manage multiple design projects concurrently, providing regular updates on project status, responding to feedback, and ensuring stakeholder needs are met through effective communication with project management and internal teams.

• Stay abreast of industry trends, best practices, and emerging technologies in CRO and User Experience (UX) design, with a specific focus on how AI and automation can enhance marketing and operations.

📝 Enhancement Note: The responsibilities highlight a strong focus on A/B testing and CRO, indicating that the ideal candidate will not only be a skilled designer but also analytical and results-oriented, directly contributing to revenue generation through optimized creative.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience:

• 1-3 years of professional graphic design experience, with a significant focus on performance-driven creative and Conversion Rate Optimization (CRO).

Required Skills:

• Expert proficiency in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign for static asset creation.

• Demonstrated basic video editing and motion graphics skills using Adobe Premiere Pro, After Effects, or comparable software.

• Strong understanding of performance marketing metrics, including A/B Testing principles, CRO analytics, and heatmapping interpretation.

• Proven experience designing for performance-driven marketing campaigns across various digital channels.

• Excellent communication and collaboration skills, with a proven ability to work effectively within cross-functional teams.

Preferred Skills:

• Experience with CRO platforms such as Optimizely, Unbounce, or Crazyegg.

• Familiarity with user research methodologies and usability testing.

• Basic understanding of front-end development principles (HTML/CSS) for implementing web-based creative.

• Experience working within a marketing consultancy or agency environment.

• Knowledge of creating and optimizing creative assets for platforms like LinkedIn Ads, Meta Ads, YouTube Ads, and TikTok Ads.

📝 Enhancement Note: The emphasis on specific CRO tools and performance marketing metrics suggests that candidates with a proven track record of directly impacting campaign performance through design will be highly favored. The "driven to stay ahead" requirement points towards a proactive learner.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct case studies demonstrating the impact of your design work on key performance marketing metrics (e.g., conversion rates, click-through rates, lead generation).

• Include examples of static ad creative, motion graphics, and short-form video edits, highlighting your versatility across different formats.

• Feature examples of A/B tests you designed, clearly outlining the hypothesis, the variations created, and the resulting performance improvements.

• Demonstrate your ability to adapt designs for different platforms (e.g., LinkedIn, Instagram Stories, YouTube pre-roll) and audience segments.

Process Documentation:

• Clearly articulate your design process for creating performance-driven assets, from brief to final delivery.

• Explain how you incorporate A/B testing hypotheses and CRO best practices into your creative workflow.

• Detail your approach to collaborating with media buyers, content strategists, and project managers.

• Illustrate your method for receiving and implementing feedback and iterating on designs based on performance data.

📝 Enhancement Note: A portfolio that quantifies design impact through performance metrics and CRO is crucial. Candidates should be prepared to discuss their specific process for designing and testing creative, demonstrating a data-driven approach rather than purely aesthetic considerations.

💵 Compensation & Benefits

Salary Range: $70,000 - $95,000 CAD annually.

Explanation: This range is based on Directive's stated living wage policy for Canada, the specified experience level (Mid-Level), and the responsibilities of a Motion & Graphic Designer with a focus on performance marketing and CRO. Regional market data for similar roles in Canada supports this estimate. Actual compensation will depend on individual skills, experience, and qualifications.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision plans with a 100% employer-paid option for the employee and a 50% employer contribution for dependents.

• Disability & Life Insurance: Robust coverage to provide financial security.

• Holistic Wellness Support:

  • Mental Health: Access to certified therapists via Spring Health and a Headspace membership for mindfulness.
  • Physical Health: Physical therapy support through Omada, fertility support via Carrott, and access to thousands of Aaptiv virtual workouts.
  • Primary Care: Complimentary One Medical membership for convenient primary and virtual care.

• Generous Time Off:

  • Unlimited Paid Time Off (PTO) with a mandatory minimum of 2 weeks.
  • Paid Company Holidays.
  • Your Birthday Off.
  • End of Year Recharge period (office closed December 24 - January 1).
  • Paid Parental Leave.

• Financial Security: Traditional and Roth 401(k) options with a 3% company match.

• Performance Bonus: Annual bonus eligibility, with the amount scaling based on tenure.

Working Hours: Standard full-time hours, estimated at 40 hours per week. While the role is remote, a consistent work schedule is expected for effective collaboration and project management within the agency environment.

📝 Enhancement Note: The extensive benefits package, particularly the holistic wellness support and generous time off, indicates a strong focus on employee well-being. The inclusion of a salary range and bonus structure provides clear compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Consultancy, specializing in B2B SaaS, enterprise technology, industrial, and commerce brands. Directive focuses on "revenue-first" marketing, emphasizing performance and measurable business outcomes.

Company Size: Directive is a growing agency, likely falling into the 50-200 employee range based on typical agency structures for specialized services. This size offers a balance of established processes and opportunities for individual impact.

Founded: Directive was founded with a mission to deliver measurable marketing results, moving beyond aesthetics to focus on performance channels, complex positioning, and executive-level (CMO to CFO) decision-making audiences.

Team Structure:

• The Motion & Graphic Designer will likely be part of a broader Creative or Marketing Operations team.

• Collaboration will be essential with Media Strategists, Content Creators, Project Managers, and potentially Client Services teams.

Methodology:

• Data-Driven Design: Creative output is directly tied to performance metrics and A/B testing results.

• Revenue-First Approach: All marketing efforts are geared towards achieving client business objectives and revenue growth.

• Iterative Optimization: Continuous refinement of creative assets based on performance data and user insights.

• Cross-Functional Collaboration: Close partnerships between creative, media, content, and client teams are fundamental.

Company Website: https://directiveconsulting.com/

📝 Enhancement Note: Directive's "revenue-first" ethos is critical. Candidates must demonstrate an understanding that design success is measured by business impact, not just aesthetic appeal. The company culture likely values proactivity, analytical thinking, and collaborative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It requires a solid foundation in design principles, proficiency with key tools, and the ability to work semi-autonomously on performance-focused projects. The role is a stepping stone towards Senior Designer or specialized roles in CRO or Motion Graphics.

Reporting Structure: The designer will report to a Creative Lead or Manager. They will collaborate closely with project managers and functional leads within marketing and client teams, providing them with creative assets and insights. This structure allows for mentorship while also fostering independent contribution.

Operations Impact: This role has a direct impact on client revenue by creating visual assets that improve conversion rates, click-through rates, and overall campaign performance. By contributing to A/B testing and optimization strategies, the designer plays a crucial part in Directive's core value proposition of delivering measurable results.

Growth Opportunities:

• Specialization: Develop deeper expertise in motion graphics, video editing for advertising, or Conversion Rate Optimization (CRO) design.

• Senior Designer Track: Progress to a Senior Motion & Graphic Designer role, taking on more complex projects, mentoring junior designers, and contributing to creative strategy.

• Leadership Potential: Opportunities to lead creative aspects of client projects or contribute to developing new creative processes and best practices within the agency.

• Skill Expansion: Continuous learning encouraged in areas like AI in design, advanced analytics, and new platform creative requirements.

📝 Enhancement Note: The growth path emphasizes specialization in performance creative and CRO, aligning with the agency's core business. Candidates should express interest in developing analytical design skills and contributing to measurable client success.

🌐 Work Environment

Office Type: Directive operates as a "remote-first" company. While they have offices in Irvine, California, this specific role is 100% virtual. This means the primary workspace is the employee's home office.

Office Location(s): While the role is remote, Directive has physical offices in Irvine, California. For global opportunities like this Canadian role, the requirement is to permanently reside and have work authorization in the specified country (Canada).

Workspace Context:

• Virtual Collaboration: Primary tools for interaction are Zoom for meetings and Slack for day-to-day communication.

• Technology: Requires operating a laptop computer (PC or Mac provided), computer software platforms, and other standard office productivity tools.

• Home Office Requirements: Must have reliable internet access, the ability to remain stationary for extended periods, and maintain a professional background for virtual interactions.

Work Schedule: The role is full-time, implying a standard work week (likely 40 hours). While remote, alignment with core business hours for team collaboration and client meetings is expected. Flexibility within the remote setup is common, but responsiveness during business hours is key.

📝 Enhancement Note: The 100% virtual nature of the role necessitates strong self-discipline, excellent digital communication skills, and a dedicated home office setup. The emphasis on virtual collaboration tools highlights the importance of proficiency in platforms like Zoom and Slack.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio link through the Ashby platform.

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess qualifications and creative output.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a small design exercise or case study related to performance creative or motion graphics, simulating a real-world task.

• Interviews: Typically involves 1-2 rounds of interviews:

  • Hiring Manager/Team Interview: Focus on technical skills, creative process, experience with performance marketing and CRO, and cultural fit.
  • Cross-Functional Interview: May involve meeting with members from media, content, or client services teams to assess collaboration and communication.

• Final Decision: Offer extended based on overall assessment.

Portfolio Review Tips:

• Quantify Impact: Clearly present metrics and results for each project. Use data points to illustrate how your designs drove performance improvements (e.g., "Increased CTR by 15%," "Improved conversion rate by 10%").

• Showcase Process: For key projects, briefly outline your design thinking, the problem you were solving, your approach (including A/B testing hypotheses), and the final solution.

• Platform Diversity: Include examples relevant to the platforms mentioned (LinkedIn, Meta, YouTube, TikTok) and demonstrate adaptability.

• Motion Graphics Focus: Ensure your motion graphics reel or examples are polished and demonstrate an understanding of advertising pacing and impact.

• Conciseness: Keep your portfolio focused. Highlight your strongest, most relevant work. A well-organized, easy-to-navigate portfolio is key.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the objectives, target audience, and desired outcomes.

• Apply CRO Principles: Frame your design decisions around CRO best practices and A/B testing hypotheses.

• Performance Metrics: Be ready to discuss how you would measure the success of your proposed designs.

• Time Management: Practice completing design tasks within a defined timeframe.

• Presentation: Prepare a clear, concise presentation of your work, highlighting your thought process and the expected impact.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio and practical application of design skills in a performance marketing context. Candidates should proactively demonstrate their understanding of CRO and data-driven decision-making throughout the application and interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for static asset creation.

• Figma: Essential for collaborative design, prototyping, and potentially UI/UX for landing pages.

• Motion Graphics & Video Editing: Proficiency in Adobe Premiere Pro and After Effects for editing and creating motion graphics/video ads.

Analytics & Reporting:

• CRO Platforms: Experience with tools like Optimizely, Unbounce, and/or Crazyegg for designing and implementing A/B tests and analyzing results.

• Analytics Tools: Familiarity with web analytics platforms (e.g., Google Analytics) to understand user behavior and campaign performance.

• Heatmapping & User Research Tools: Experience with tools for user research, usability testing, and heat mapping analysis (e.g., Hotjar, UserTesting.com).

CRM & Automation:

• While not explicitly listed as a primary tool for this role, familiarity with how creative assets integrate into marketing automation platforms and CRMs (e.g., HubSpot, Salesforce Marketing Cloud) could be beneficial for understanding campaign workflows.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite and Figma is non-negotiable. Experience with specific CRO tools is highly desirable and will set candidates apart. Understanding of how creative impacts broader marketing automation and CRM systems is a plus.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results and driving client revenue through marketing efforts. Design is seen as a direct contributor to this.

• Data-Informed: Decisions are heavily influenced by data, analytics, and testing outcomes. Design choices must be justifiable with performance insights.

• Collaborative: Strong emphasis on teamwork across departments (creative, media, content, client services) to achieve unified goals.

• Customer-Centric: Understanding the target audience and their journey is paramount to creating effective creative.

• Innovative: Encouragement to stay updated on trends, experiment with new technologies (like AI), and continuously improve processes and outcomes.

Collaboration Style:

• Integrated Teams: Expect to work closely with media buyers and content creators who provide campaign strategy and insights.

• Feedback Loops: Open communication channels for receiving and providing constructive feedback on creative work and campaign performance.

• Agile Approach: Likely involves iterative design cycles, adapting quickly to new data and campaign adjustments.

• Proactive Communication: Essential for remote work, ensuring clear updates, asking questions, and sharing progress with project managers and stakeholders.

📝 Enhancement Note: The culture likely rewards individuals who can balance creative artistry with analytical rigor and a strong sense of accountability for business results. Proactive communication and a willingness to collaborate are key in a remote-first agency environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: Constantly needing to produce visually appealing designs that also meet strict performance metrics and A/B testing objectives.

• Rapid Iteration Cycles: Adapting quickly to new data, campaign pivots, and client feedback in a fast-paced agency environment.

• Platform Nuances: Staying current with the ever-changing creative specifications and best practices for various social media advertising platforms.

• Remote Collaboration: Effectively communicating and collaborating with team members and clients without in-person interaction.

Learning & Development Opportunities:

• Advanced CRO Design: Deepen expertise in conversion rate optimization strategies and user experience design principles.

• Motion Graphics Specialization: Develop advanced skills in animation, video editing, and storytelling for advertising.

• AI & Automation in Creative: Explore and integrate emerging AI tools and automation techniques to enhance design workflows and creative output.

• Performance Marketing Insights: Gain a deeper understanding of media buying strategies, audience segmentation, and campaign analytics.

• Industry Trends: Opportunities to attend webinars, workshops, and potentially industry conferences focused on digital marketing, creative technology, and CRO.

📝 Enhancement Note: The role presents an excellent opportunity for designers looking to transition into or deepen their expertise in performance marketing and data-driven creative. The challenges are framed as opportunities for growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or user research to significantly improve a piece of creative. What was the outcome?" (Prepare a case study from your portfolio.)

• "How do you approach designing for A/B testing? What's your process for generating hypotheses and variations?"

• "Walk us through your process for creating a short-form video ad for a platform like TikTok or Instagram Reels. What are the key considerations?"

Company & Culture Questions:

• "What interests you about Directive's 'revenue-first' approach to marketing?"

• "How do you see your role contributing to a client's overall business objectives?"

• "Describe your ideal remote work environment and how you maintain productivity and collaboration."

Portfolio Presentation Strategy:

• Storytelling: For each case study, frame it as a narrative: the client's challenge, your solution (designs/motion graphics), the data/testing used, and the quantifiable results.

• Visual Clarity: Ensure your portfolio is easy to navigate. Use clear headings, concise descriptions, and high-quality visuals.

• Highlight Key Metrics: Emphasize the performance improvements achieved by your work. Use bolding or distinct callouts for metrics.

• Demonstrate Process: Be ready to talk through your design process, tool choices, and how you incorporated feedback or data.

• Tailor to the Role: Emphasize projects that showcase performance marketing, CRO, and motion graphics expertise.

📝 Enhancement Note: Be prepared to discuss your work in terms of business impact and ROI. Demonstrating an understanding of CRO principles and a data-driven mindset will be crucial for success in the interview process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby, including your resume and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features work demonstrating performance marketing impact, A/B testing experience, and motion graphics/video editing skills. Quantify results whenever possible.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, Figma, After Effects, Premiere Pro, CRO tools, and performance marketing metrics. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, presenting case studies that showcase ROI, and discussing your understanding of CRO and data-driven creative strategies.

• Company Research: Familiarize yourself with Directive's website, case studies, and their "revenue-first" philosophy to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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