Motion and Graphic Designer

📍 Job Overview

Job Title: Motion and Graphic Designer

Company: Vacances Air Canada Vacations / Air Canada Rouge

Location: Montreal, QC, Canada

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-05-25T04:00:00

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive creative visual storytelling through the design, production, and editing of engaging animations and videos for diverse digital marketing channels.

• Collaborate closely with marketing, creative, and e-commerce departments to adapt advertising concepts into compelling animated assets that align with brand identity and campaign objectives.

• Produce a range of static and dynamic graphic elements, including social media ads, website banners, and HTML5 animated banners, ensuring high-quality output.

• Manage project timelines and priorities effectively, working autonomously while ensuring all creative deliverables meet rigorous quality standards and receive necessary approvals.

📝 Enhancement Note: This role is positioned within a marketing and creative function, but its emphasis on digital asset production, cross-functional collaboration with e-commerce, and the need for efficient workflow management points to a strong connection with Marketing Operations principles. The candidate will be responsible for the execution of marketing initiatives through visual content creation.

📈 Primary Responsibilities

• Design, create, and edit video content and animations tailored for various platforms including social media (YouTube, Instagram, Facebook, TikTok), websites, and digital advertising networks.

• Translate overarching advertising campaign concepts and artistic direction into dynamic, brand-consistent animated pieces across multiple formats.

• Proactively develop animated solutions in response to creative briefs and specifications, fostering strong collaboration with the marketing and creative teams to ensure strategic alignment.

• Produce static graphic design projects, such as digital banners and promotional materials, to complement animated content and support marketing campaigns.

• Independently manage project workflows, prioritizing tasks and deadlines to ensure timely delivery of all visual assets.

• Conduct thorough proofreading and revisions of all creative work to guarantee accuracy, visual appeal, and adherence to brand guidelines.

• Oversee the quality and accuracy of all produced content, ensuring all projects undergo proper sign-off procedures and final approvals before deployment.

• Stay abreast of emerging technologies, trends, and best practices in animation and graphic design to continuously innovate and improve creative output.

📝 Enhancement Note: The responsibilities highlight a need for strong project management and quality assurance within a creative production context. The emphasis on "responding to creative specifications by providing proactive animated solutions" suggests a need for strategic thinking beyond simple execution, aligning with GTM (Go-To-Market) operational support.

🎓 Skills & Qualifications

Education: College or university diploma in animation or graphic design.

Experience: 2-5 years of professional experience as a Motion Designer.

Required Skills:

• Proficiency in Adobe After Effects and/or Adobe Premiere Pro for animation and video editing.

• Strong command of Adobe Creative Cloud suite, including InDesign, Photoshop, and Illustrator.

• Experience working within a Mac operating system environment.

• Bilingual proficiency in both spoken and written French and English.

• Demonstrated initiative, creativity, and strong judgment with a professional demeanor.

• Excellent communication, interpersonal, and analytical skills.

• Highly developed organizational skills with a proven ability to perform under pressure.

• Capacity to effectively manage multiple projects simultaneously and meet stringent deadlines.

• A strong team spirit with the ability to contribute positively to team dynamics and leadership. Preferred Skills:

• Experience with HTML5 animation for web banners and digital advertisements.

• Familiarity with various digital advertising platforms and their specific creative requirements (e.g., Google Ads, social media ad managers).

• Understanding of brand guidelines and their application in dynamic visual content creation for a major travel brand.

• Experience in a fast-paced marketing or advertising agency environment.

📝 Enhancement Note: The requirement for bilingualism is critical for this role, given the company's operations and customer base across Canada. The emphasis on Adobe Creative Cloud proficiency, particularly After Effects and Premiere, is standard for motion design roles but should be highlighted for candidates. The "2-5 years" experience level suggests a mid-level designer capable of independent work and contributing to campaign strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A "real" portfolio or a comprehensive portfolio showcasing a strong range of animated work is mandatory for application consideration.

• Demonstrate proficiency in creating various animation types, including but not limited to: social media ads, website banners, explainer videos, and promotional animations.

• Include examples of static graphic design projects that complement animated work, such as print collateral or digital graphics.

• Showcase the ability to adapt and execute on creative briefs, clearly illustrating the evolution from concept to final animated asset.

• Provide evidence of understanding and adhering to brand guidelines in visual content creation. Process Documentation:

• Showcase workflows for concept development, storyboarding, animation production, and final rendering.

• Present examples of how feedback and revisions were incorporated into projects, demonstrating a collaborative and iterative design process.

• Illustrate methods for managing project assets, ensuring organization and version control throughout the production lifecycle.

• Detail approaches to troubleshooting and quality assurance for animation and video projects before final delivery.

📝 Enhancement Note: The mandatory portfolio requirement is a critical filter for this role. Candidates should be prepared to present a diverse range of work that highlights their motion graphics skills, adaptability to different project types, and understanding of marketing objectives. The emphasis on "proactive animated solutions" suggests portfolios that demonstrate problem-solving through design will be highly valued.

💵 Compensation & Benefits

Salary Range: CAD $55,000 - $75,000 annually.

Benefits:

• Generous employee travel programs, offering travel privileges for employees and eligible persons after 6 months of service.

• Comprehensive health and dental benefit plans for employees and their families.

• Access to training and development tools designed to foster professional growth and skill enhancement.

• Eligibility for these benefits applies to permanent, full-time employees.

Working Hours: Standard 40-hour work week. The role operates on a hybrid model, requiring 4 days in the office (Tuesday, Wednesday, Thursday, and one additional chosen day) and 1 day working remotely.

📝 Enhancement Note: Based on industry benchmarks for Motion and Graphic Designers with 2-5 years of experience in Montreal, QC, a salary range of CAD $55,000 to $75,000 is estimated. This range accounts for the required bilingualism, proficiency in specialized software, and the hybrid work arrangement. The provided benefits, especially the travel program, are significant perks for individuals in the travel industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism, Aviation Services. Air Canada Vacations is a prominent provider of vacation packages, tours, and cruises, emphasizing "making dreams travel" and helping Canadians create unforgettable memories.

Company Size: Large enterprise (part of Air Canada, a major airline). This scale implies structured processes, cross-functional teams, and opportunities for significant impact.

Founded: Air Canada Vacations has a history spanning over 50 years, indicating a well-established presence and deep industry expertise.

Team Structure:

• The Motion and Graphic Designer will work closely with the Senior Designer, contributing to the creative output of the marketing, creative, and e-commerce departments.

• This role likely involves collaboration with marketing managers, digital specialists, copywriters, and other creative professionals.

• Reporting structure is likely to the Senior Designer or a Creative Director within the marketing department. Methodology:

• The team operates with a focus on adapting advertising concepts and brand image into effective visual communications.

• A collaborative approach is emphasized, with designers working alongside marketing and e-commerce teams to ensure campaign objectives are met.

• The creative process likely involves iterative feedback loops and quality assurance to ensure final assets are polished and impactful.

Company Website: https://www.vacations.aircanada.com/

📝 Enhancement Note: The company's long history and focus on customer experience ("making dreams travel") suggest a culture that values dedication, quality, and a passion for travel. The hybrid model indicates a modern workplace adapting to employee needs while maintaining in-office collaboration.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is for an individual with foundational expertise and a few years of practical experience, capable of executing defined creative tasks with independence and contributing to project success.

Reporting Structure: The designer will report to the Senior Designer, indicating a clear line of mentorship and oversight, and will collaborate with broader marketing and e-commerce teams.

Operations Impact: The role directly impacts marketing campaign effectiveness and brand perception through the creation of engaging visual content. High-quality motion graphics can significantly influence customer engagement, conversion rates, and overall brand appeal in the competitive travel market.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in animation software (After Effects, Premiere) and explore emerging technologies in motion graphics and video production.

• Specialization: Potential to specialize in specific areas of motion design, such as 2D animation, 3D rendering, or visual effects, depending on project needs and personal development.

• Creative Leadership: Progression to a Senior Motion Designer role, potentially leading smaller projects or mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Exposure: Gaining experience across different marketing functions, including e-commerce and digital advertising, can open doors to broader marketing roles.

📝 Enhancement Note: The growth trajectory for this role involves deepening technical skills in motion design and potentially broadening into strategic creative input. The hybrid work model and strong benefits package suggest a company invested in employee retention and development.

🌐 Work Environment

Office Type: Hybrid work model, combining 4 days in the office with 1 day remote. This indicates a modern office environment designed for collaboration, with dedicated workspaces and meeting areas.

Office Location(s): Montreal, QC, Canada. This location offers access to a vibrant creative community and a major business hub.

Workspace Context:

• The office environment is expected to be collaborative, fostering interaction with the Senior Designer, marketing team, and other creative professionals.

• Access to necessary creative software and hardware (Mac environment) will be provided.

• The hybrid setup allows for focused individual work at home and collaborative brainstorming/team sessions in the office.

Work Schedule: The standard work schedule is 40 hours per week, with a hybrid arrangement that offers some flexibility in work location. This structure supports focused creative production while encouraging team synergy.

📝 Enhancement Note: The hybrid model is a key feature of the work environment, balancing the need for in-person collaboration with the flexibility of remote work, which is increasingly valued by creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio submission. Applications without a portfolio will not be considered.

• Portfolio Review & Technical Assessment: Candidates will be asked to present their portfolio, discussing their process, creative choices, and technical skills, particularly with After Effects and Premiere Pro.

• Skills-Based Challenge: A practical design challenge may be issued to assess motion graphics capabilities, creative problem-solving, and adherence to brand guidelines under timed conditions.

• Behavioral & Cultural Fit Interview: Discussion with the Senior Designer and potentially members of the marketing team to assess communication skills, teamwork, initiative, and alignment with company values.

• Bilingualism Assessment: Evaluation of spoken and written French and English proficiency will be integrated throughout the process.

Portfolio Review Tips:

• Showcase Diversity: Include a range of projects demonstrating proficiency in different animation styles, from short social media clips to longer video edits.

• Highlight Process: For key projects, briefly explain your thought process, the challenges faced, and how you arrived at the final solution. Use case study formats where possible.

• Brand Alignment: If possible, include speculative work or adaptations that demonstrate an understanding of adapting creative concepts to a specific brand identity (like Air Canada Vacations).

• Technical Prowess: Clearly articulate the software and techniques used for each project.

• Quality Over Quantity: Focus on presenting high-quality, polished work that reflects your best capabilities.

Challenge Preparation:

• Be prepared to create a short animated piece or adapt existing creative assets within a limited timeframe.

• Focus on clear storytelling, visual appeal, and adherence to any provided brand guidelines or creative brief.

• Practice articulating your design decisions and workflow concisely.

📝 Enhancement Note: The mandatory portfolio submission is the first and most critical step. Candidates should curate their best work that directly addresses the requirements of motion graphics for marketing and advertising. The bilingualism requirement will likely be assessed implicitly and explicitly throughout the interview stages.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics & Video Editing: Adobe After Effects, Adobe Premiere Pro.

• Graphic Design & Asset Creation: Adobe Photoshop, Adobe InDesign, Adobe Illustrator.

• Operating System: macOS.

Analytics & Reporting:

• While not a primary tool for this role, an understanding of how motion graphics contribute to metrics like engagement, click-through rates, and conversion rates will be beneficial. Familiarity with analytics platforms used by marketing teams (e.g., Google Analytics, social media insights) is a plus. CRM & Automation:

• Not directly applicable to the core function of this role, but awareness of how visual assets are deployed through marketing automation platforms or CRM-driven campaigns can provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Cloud suite, particularly After Effects and Premiere Pro, is non-negotiable. The Mac environment requirement is also specific and important for candidates to note.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and approaches to visual storytelling to keep marketing content fresh and engaging.

• Quality & Excellence: A commitment to producing high-quality, polished work that uphills the brand's image and delivers on campaign objectives.

• Collaboration & Teamwork: Working effectively with diverse teams (marketing, e-commerce, senior design) to achieve shared goals.

• Customer Focus: Understanding that the ultimate goal is to create compelling visuals that resonate with travelers and drive business outcomes.

• Adaptability: Being able to pivot and create content for various platforms and evolving marketing needs.

Collaboration Style:

• The team fosters a collaborative environment where designers work closely with marketing strategists, copywriters, and senior creative staff.

• Open communication and constructive feedback are encouraged to refine creative concepts and ensure alignment with campaign goals.

• The hybrid work model supports both in-person brainstorming sessions and remote focus work, requiring effective communication across both settings.

📝 Enhancement Note: The company's stated commitment to Diversity, Equity, and Inclusion is a key cultural value that all employees are expected to uphold. This should translate into inclusive design practices and respectful collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: The travel industry is dynamic, requiring the designer to adapt quickly to new campaigns, promotions, and platform trends, potentially managing a high volume of requests.

• Brand Consistency: Maintaining strict adherence to Air Canada Vacations' brand identity across a wide array of animated and graphic assets can be challenging.

• Technical Evolution: Keeping up with the rapid advancements in animation software, digital platforms (like TikTok), and file optimization for various channels.

• Balancing Creative Vision with Marketing Objectives: Ensuring that creative output is not only aesthetically pleasing but also strategically aligned with business goals and KPIs.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to master new features in After Effects, Premiere Pro, or explore new design software.

• Industry Trend Workshops: Staying updated on the latest in digital advertising, social media content creation, and animation techniques through internal or external training.

• Mentorship: Learning from the Senior Designer and experienced marketing professionals to develop strategic thinking and project management skills.

• Portfolio Expansion: Building a robust portfolio with diverse projects that showcase a broad skill set and successful campaign contributions.

📝 Enhancement Note: The travel industry is highly competitive, meaning creative assets must be not only visually appealing but also highly effective in driving conversions. This presents a significant, yet rewarding, challenge.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a campaign concept for multiple digital platforms (e.g., Instagram Stories, YouTube Bumper Ads, TikTok). How did you ensure brand consistency while optimizing for each platform?" (Focus on strategic adaptation and platform awareness).

• "Walk us through a complex animation project from start to finish. What were the key challenges, how did you overcome them, and what was the outcome?" (Focus on process, problem-solving, and impact).

• "How do you stay current with emerging trends in motion graphics and digital advertising? Can you give an example of a recent trend you've incorporated into your work?" (Focus on continuous learning and innovation). Company & Culture Questions:

• "What interests you about Air Canada Vacations as a brand, and how do you see your motion design skills contributing to our mission of 'making dreams travel'?" (Focus on brand alignment and passion).

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and communication with team members when working remotely versus in the office?" (Focus on adaptability and collaboration).

• "How do you approach receiving creative feedback, especially if it differs from your initial vision?" (Focus on professional receptiveness and collaboration). Portfolio Presentation Strategy:

• Structured Narrative: Organize your portfolio around key projects, presenting them as mini case studies.

• Highlight Key Metrics/Impact: If possible, discuss how your work contributed to campaign success (e.g., increased engagement, click-through rates).

• Showcase Technical Versatility: Be ready to discuss the specific tools and techniques used for each piece.

• Demonstrate Bilingualism: Be prepared to discuss your portfolio and answer questions in both French and English.

• Enthusiasm for Travel: Convey your passion for the travel industry and how that fuels your creative drive.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their technical skills but also their understanding of how visual content serves broader marketing and business objectives within the travel sector. The bilingual requirement is paramount.

📌 Application Steps

To apply for this motion and graphic design position:

• Submit your application through the provided link on the Dayforce careers portal.

• Crucially, include a link to your online portfolio or attach a PDF portfolio showcasing your best motion graphics and graphic design work. Applications without a portfolio will not be considered.

• Tailor your resume to highlight experience with Adobe After Effects, Premiere Pro, other Adobe CC software, and any relevant digital advertising or social media campaign experience.

• Prepare to discuss your portfolio in detail, articulating your creative process, technical skills, and problem-solving approaches. Be ready to present in both French and English.

• Research Air Canada Vacations' current marketing campaigns and visual branding to understand their aesthetic and messaging, and consider how your skills align with their brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.