Marketing Web Developer (Webflow)

📍 Job Overview

Job Title: Marketing Web Developer (Webflow)

Company: GoodHabitz

Location: Utrecht, Utrecht, Netherlands

Job Type: FULL_TIME

Category: Marketing Technology / Web Development Operations

Date Posted: 2026-09-11

Experience Level: 5-10 Years

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Owns the end-to-end build, maintenance, and structure of the GoodHabitz website within the Webflow platform, focusing on both front-end presentation and back-end maintainability.

• Extends Webflow's native capabilities through custom JavaScript and CSS, ensuring a high-performance, accessible, and technically optimized user experience.

• Operates within a marketing department context, collaborating with marketing stakeholders and understanding campaign-driven timelines and conversion-focused objectives.

• Leverages AI and automation tools to enhance efficiency in build, QA, and maintenance processes, while maintaining full code accountability.

📝 Enhancement Note: This role bridges the gap between marketing initiatives and technical web development, requiring a blend of Webflow expertise, strong front-end development fundamentals, and an understanding of marketing objectives. The emphasis on ownership, proactive problem-solving, and collaboration with non-technical stakeholders positions this as a critical function within the digital experience team.

📈 Primary Responsibilities

• Webflow Platform Ownership: Take complete ownership of the Webflow build, including site structure, component management, and overall project organization to ensure long-term maintainability and performance.

• Custom Code Implementation: Develop and implement custom JavaScript and CSS to extend Webflow's functionality, creating advanced interactions, animations, and unique features beyond native capabilities.

• Performance & Technical SEO Optimization: Actively monitor and improve site speed, technical SEO, and Core Web Vitals, implementing best practices from the outset and addressing performance bottlenecks.

• Accessibility Standards Compliance: Ensure the website adheres to WCAG (Web Content Accessibility Guidelines) standards, making the content and functionality accessible to all users.

• AI & Automation Integration: Strategically utilize AI tools (e.g., Claude) and automation platforms (e.g., Make.com) to streamline development workflows, testing, and maintenance tasks, with a strong emphasis on code comprehension and accountability.

• Quality Assurance & Technical Debt Management: Proactively identify, flag, and address technical debt, bugs, and other issues within the Webflow project, advocating for code quality and maintainability.

• Crawlability & AI Crawler Optimization: Consider the impact of development and design choices on search engine crawlability, including for AI crawlers, and collaborate with the Website Platform Owner to address concerns.

• Platform Updates & Innovation: Stay abreast of Webflow platform updates, new features, and industry trends, testing and piloting new capabilities to enhance the website's functionality and performance.

• Figma to Webflow Translation: Accurately translate design files from Figma into pixel-perfect, functional web pages within Webflow, ensuring design fidelity and technical feasibility.

• Multilingual Site Architecture: Implement and maintain development practices that support multilingual website builds, considering the impact on CMS structure and page architecture.

📝 Enhancement Note: The responsibilities emphasize a proactive, ownership-driven approach, moving beyond simple execution to strategic technical leadership within the marketing domain. The requirement to integrate AI tools highlights a forward-thinking approach to development efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Computer Science, Web Development, or a related field, demonstrated through experience, is expected.

Experience:

• 5+ years of comprehensive web development experience.

• A minimum of 1-2 years of recent, hands-on production experience specifically within the Webflow platform.

• Proven experience working directly from marketing briefs, translating marketing objectives into functional web experiences. Required Skills:

• Webflow Expertise: Deep, hands-on production experience building and maintaining complex websites in Webflow.

• JavaScript Proficiency: Strong custom JavaScript skills, comfortable extending Webflow's capabilities with modern practices and understanding core engineering fundamentals.

• CSS Mastery: Advanced CSS skills, including experience with structured CSS architecture frameworks (e.g., Client-First) and scalable class naming conventions.

• HTML5 Semantic Markup: Thorough understanding of HTML5, with the ability to structure content semantically for optimal SEO and accessibility.

• Figma Fluency: Ability to interpret and accurately implement designs from Figma files.

• Performance Optimization: Practical knowledge of Core Web Vitals and strategies for optimizing website speed and performance.

• Accessibility Standards: Working knowledge of WCAG accessibility standards and their practical application in web development.

• AI Tool Integration: Demonstrated experience or strong motivation to integrate AI tools (e.g., Claude) into development workflows, with a focus on code accountability.

Preferred Skills:

• Modern JavaScript Frameworks: Experience with frameworks like Next.js or Astro.

• TypeScript: Proficiency in TypeScript for enhanced code quality and maintainability.

• Utility-First CSS: Familiarity with utility-first CSS frameworks such as Tailwind CSS.

• Animation Libraries: Experience with animation libraries like GSAP for creating smooth, performant motion.

• Technical SEO/AEO: Understanding of how build choices impact crawlability and search engine performance.

• Automation Tools: Experience with workflow automation tools like Make.com.

• Multilingual CMS Architecture: Knowledge of building and managing multilingual content within a CMS.

📝 Enhancement Note: The required skills highlight a blend of specialized Webflow expertise and foundational web development principles, emphasizing a "developer-first" approach within a marketing context. The preference for modern frameworks and utility-first CSS suggests a desire for efficient, scalable code practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: A portfolio demonstrating complex, production-ready websites built and maintained in Webflow, highlighting custom code implementations.

• Performance Optimization Case Studies: Examples of how you've improved site speed, Core Web Vitals, or technical SEO for previous projects, including metrics and methodologies.

• Accessibility Compliance Examples: Demonstrations of how accessibility standards were integrated into builds, showcasing adherence to WCAG guidelines.

• Figma to Live Site Translation: Visual evidence or case studies showing the translation of Figma designs into functional, pixel-accurate live websites.

• Code Quality & Maintainability: Evidence of clean, well-structured code (CSS, JavaScript) within Webflow projects, demonstrating DRY principles and scalable architecture.

Process Documentation:

• Workflow Design & Optimization: Documented processes for managing Webflow projects, from initial build to ongoing maintenance, including how you structure classes, components, and global settings.

• Custom Code Implementation Strategy: Methodologies for integrating custom JavaScript and CSS, including version control practices, testing procedures, and documentation standards.

• Performance Monitoring & Remediation: Processes for tracking site performance metrics and a systematic approach to identifying and resolving performance issues.

• AI Tool Integration Workflows: Examples of how AI tools have been incorporated into your development lifecycle for efficiency gains, with clear explanations of your role in ensuring code quality and accountability.

📝 Enhancement Note: The portfolio should not just showcase finished products but also the process behind them, emphasizing how the candidate approaches technical challenges, optimizes performance, ensures quality, and integrates new technologies like AI within a marketing-driven environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Web Developers with specialized Webflow expertise in the Netherlands, and considering the hybrid work model and the company's EdTech sector, a competitive annual salary range of €55,000 - €75,000 is estimated. This range accounts for the required 5+ years of experience and the specific skill set.

Benefits:

• Competitive Salary: A salary commensurate with experience and expertise.

• Paid Time Off: 25 days of holiday per year.

• Travel Budget: Financial support for commuting or travel needs.

• Flexible Work & Tools: A supportive work environment with necessary tools, including a provided laptop.

• Growth & Development: Unlimited access to GoodHabitz learning resources and MyAcademy for continuous professional development.

• Mental Coaching: Support from a partner to maintain mental well-being.

• Diverse & Inclusive Teams: Opportunity to work with a multicultural team from across Europe.

• Themed Events & Team-Building: Engaging company events and activities designed for fun and connection.

• Annual Do-Good Day: A paid day for volunteer work to support causes.

• Pension & Insurance: Comprehensive disability and pension coverage for long-term security.

Working Hours: Full-time employment, typically around 40 hours per week, with flexibility offered within the hybrid work arrangement.

📝 Enhancement Note: The salary estimate is based on research for similar roles in the Utrecht region, considering the specified experience level and the niche skill set of Webflow development combined with marketing focus. Benefits are extensive and align with modern employee expectations, particularly in the tech and EdTech sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology). GoodHabitz is a rapidly growing European leader in online training, aiming to make learning engaging and accessible.

Company Size: GoodHabitz is described as one of the fastest-growing international EdTech companies in Europe, indicating a significant and expanding workforce, likely ranging from 250-1000+ employees. This size suggests a dynamic environment with established processes but also room for agility and individual impact.

Founded: While the founding date isn't explicitly stated, GoodHabitz has established itself as a leading player in the European EdTech market, implying a history of growth and innovation.

Team Structure:

• Marketing Department Focus: This role sits within the marketing department, not product/engineering, indicating a focus on Go-To-Market (GTM) initiatives, campaign support, and lead generation through the website.

• Digital Experience Team Collaboration: You will work closely with the Website Platform Owner, Digital Experience Specialist, and the broader digital experience team, fostering a collaborative environment for website strategy and execution.

• Cross-Functional Interaction: Expect to interact with various marketing stakeholders who focus on conversions, content, and campaign deadlines, requiring strong communication and understanding of marketing needs.

Methodology:

• Data-Driven Website Optimization: The role emphasizes tracking site speed, technical SEO, and Core Web Vitals, indicating a data-driven approach to website health and performance.

• Agile Development Principles: Collaboration with marketing briefs and campaign deadlines suggests an agile workflow, prioritizing timely delivery and iterative improvements.

• Efficiency through Automation: The explicit mention of using AI and automation tools points to a methodology that values efficiency, speed, and leveraging technology to enhance development processes.

Company Website: https://www.goodhabitz.com

📝 Enhancement Note: The company culture is characterized by rapid growth, a focus on making learning fun and accessible, and a dynamic, collaborative environment within the EdTech sector. The marketing-centric nature of this role means adapting to marketing priorities and communication styles.

📈 Career & Growth Analysis

Operations Career Level: This position is for an experienced individual contributor, likely at a mid-to-senior level within a specialized technical function. It demands a high degree of autonomy and ownership, setting technical standards rather than merely executing tickets.

Reporting Structure: The role reports within the marketing department, likely to a Head of Digital Experience or a similar marketing leadership role. Direct collaboration is expected with the Website Platform Owner and the Digital Experience Specialist.

Operations Impact: The Marketing Web Developer's impact is critical for GoodHabitz's Go-To-Market strategy. By ensuring the website is fast, accessible, technically sound, and effectively translates marketing designs, they directly influence:

• User Experience & Engagement: A well-built site improves visitor satisfaction and reduces bounce rates.

• Conversion Rates: Optimized performance and accurate design implementation can directly boost lead generation and conversion metrics.

• Brand Perception: A professional, high-performing website enhances the company's credibility and brand image.

• Marketing Campaign Effectiveness: The website serves as a primary channel for campaigns, and its technical health is crucial for their success.

Growth Opportunities:

• Specialization Deepening: Further specialization in Webflow, advanced JavaScript, performance optimization, and accessibility standards.

• Technical Leadership: Potential to become a lead Webflow developer or take on more complex technical architecture responsibilities within the digital experience team.

• Cross-Functional Skill Development: Gaining deeper insights into marketing strategies, campaign management, and digital analytics through close collaboration.

• Adoption of Emerging Technologies: Opportunities to explore and integrate new AI tools and web development methodologies into the company's workflows.

• Mentorship: Potential to mentor junior developers or designers on Webflow best practices.

📝 Enhancement Note: This role offers significant autonomy and impact within a growing company. Growth is likely to be focused on deepening technical expertise and expanding influence within the marketing technology stack, rather than traditional management tracks, unless a lead technical role emerges.

🌐 Work Environment

Office Type: Hybrid role, requiring 2 days per week in the Eindhoven HQ. This suggests a modern office environment designed for collaboration and focused work.

Office Location(s): The primary office location for in-office days is Eindhoven, Netherlands.

Workspace Context:

• Collaborative Hub: The Eindhoven office likely serves as a central point for team meetings, brainstorming sessions, and cross-functional collaboration with other members of the digital experience and marketing teams.

• Technology-Enabled: Expect access to modern development tools, high-speed internet, and a supportive IT infrastructure necessary for web development.

• Marketing-Centric Atmosphere: The environment will likely be dynamic, fast-paced, and geared towards achieving marketing objectives, with an emphasis on creativity and campaign execution.

Work Schedule: Full-time, with flexibility built into the hybrid model. While core hours may apply for meetings and collaboration, the ability to manage personal workflow for tasks like code development and QA is expected. The focus is on output and meeting deadlines rather than strict time-tracking.

📝 Enhancement Note: The hybrid model balances the benefits of in-person collaboration and team cohesion with the flexibility and focus afforded by remote work. The emphasis on marketing deadlines suggests a dynamic and responsive work atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application and resume, focusing on Webflow experience and alignment with the core responsibilities.

2. Technical Interview: Expect a deep dive into your Webflow expertise, JavaScript/CSS skills, performance optimization strategies, and accessibility knowledge. This may involve discussing specific projects from your portfolio or a technical assessment.

3. Portfolio Presentation: You will likely be asked to present a selection of your best work, focusing on Webflow projects. Be prepared to walk through your process, technical choices, problem-solving, and the impact of your work (e.g., performance improvements, design fidelity).

4. Marketing Collaboration Discussion: An interview with marketing stakeholders (e.g., Website Platform Owner, Digital Experience Specialist) to assess your understanding of marketing briefs, stakeholder management, and your ability to work in a marketing-driven environment.

5. Final Interview: A conversation with a senior leader to discuss cultural fit, career aspirations, and overall alignment with GoodHabitz's mission and values.

Portfolio Review Tips:

• Showcase Webflow Mastery: Highlight projects where you’ve pushed Webflow's boundaries with custom code, complex interactions, and robust structures.

• Quantify Impact: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Improved page load speed by 30%", "Achieved pixel-perfect translation from Figma," "Ensured WCAG 2.1 AA compliance").

• Demonstrate Process: Explain your workflow, including how you approach site structure, class naming, component management, and custom code implementation. Show your understanding of maintainability.

• Highlight Collaboration: If possible, include examples of how you've worked with designers or marketing teams, translating their needs into technical solutions.

• Address AI Integration: If you have examples of using AI tools effectively and responsibly in development, be prepared to discuss them.

Challenge Preparation:

• Webflow Build Challenge: Be ready for a practical exercise involving building a specific feature or page section within Webflow, potentially incorporating custom code and adhering to design mockups.

• Performance Audit: You might be asked to analyze a given webpage for performance issues and propose solutions, demonstrating your understanding of Core Web Vitals and optimization techniques.

• Code Review Scenario: Prepare to discuss code snippets (JavaScript/CSS) and explain your reasoning behind specific implementations, focusing on efficiency, readability, and maintainability.

• Marketing Brief Interpretation: Be ready to discuss how you would approach a hypothetical marketing brief, outlining the technical steps and considerations for building the required web components or pages.

📝 Enhancement Note: The interview process is designed to thoroughly assess both technical proficiency in Webflow and the candidate's ability to integrate into a marketing-focused team. A strong portfolio that demonstrates practical application and measurable results is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website building and content management. Proficiency is paramount.

• Figma: Essential for interpreting design mockups and translating them into functional web pages.

• Version Control (Implicit): While not explicitly stated, good development practices imply the use of version control (e.g., Git) for custom code, even if managed separately from Webflow’s built-in versioning.

Analytics & Reporting:

• Google Analytics / Similar: For tracking website traffic, user behavior, and conversion metrics.

• Webflow Analytics: Leveraging built-in analytics for site performance and user engagement insights.

• Performance Monitoring Tools: Tools for tracking Core Web Vitals, site speed, and technical SEO (e.g., Google Search Console, Lighthouse, GTmetrix).

CRM & Automation:

• Make.com: Explicitly mentioned for speeding up build, QA, and maintenance work, indicating its use for workflow automation.

• Claude (AI Assistant): Mentioned for assisting in development tasks, suggesting its integration into the workflow for code generation, debugging, or content assistance.

• CRM (e.g., HubSpot, Salesforce): While not directly mentioned, understanding how the website integrates with the company's CRM for lead capture and management is beneficial.

Other Technologies:

• JavaScript (ES6+): For custom interactivity and functionality.

• CSS (SCSS/Sass, Tailwind CSS - preferred): For styling and layout.

• HTML5: For semantic structure.

• Animation Libraries (e.g., GSAP): For advanced animations.

• Modern JavaScript Frameworks (e.g., Next.js, Astro - preferred): For potential future development or integration needs.

• TypeScript (preferred): For robust code development.

📝 Enhancement Note: The technology stack is heavily centered around Webflow, augmented by essential design tools and increasingly by AI and automation platforms. A strong understanding of front-end technologies and their application within a visual CMS is key.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for the website's technical health and development, proactively flagging issues and driving solutions.

• Efficiency & Automation: Embracing tools and processes that streamline workflows, particularly AI and automation platforms, to maximize productivity.

• Quality & Maintainability: Commitment to writing clean, well-structured, and scalable code that ensures the long-term health and ease of maintenance for the website.

• User-Centricity: Prioritizing accessibility (WCAG standards) and performance (Core Web Vitals) to create an optimal experience for all users.

• Continuous Learning: Staying current with Webflow updates, new web development technologies, and industry best practices.

Collaboration Style:

• Marketing-First Approach: Understanding and adapting to the pace and priorities of a marketing department, collaborating closely with marketing stakeholders.

• Cross-Functional Partnership: Working effectively with the Website Platform Owner, Digital Experience Specialist, and designers to translate creative visions into technical realities.

• Proactive Communication: Regularly communicating technical status, potential challenges, and proposed solutions to stakeholders.

• Data-Informed Decision-Making: Using performance metrics and analytics to inform technical decisions and justify development efforts.

📝 Enhancement Note: The culture values proactive individuals who can operate autonomously within a marketing framework, balancing technical excellence with the need for speed and adaptability inherent in marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing Demands with Technical Standards: Navigating the fast-paced, often changing priorities of marketing campaigns while maintaining high technical standards for performance, accessibility, and maintainability.

• Extending Webflow's Capabilities: Finding elegant and efficient solutions for complex requirements that go beyond Webflow's native features, requiring strong custom coding skills.

• AI Code Accountability: Ensuring that AI-generated code is fully understood, vetted, and maintained to the company's standards, avoiding "black box" solutions.

• Technical Debt Management: Proactively addressing and refactoring existing code or structure to prevent performance degradation and improve long-term maintainability.

• Keeping Pace with Webflow Evolution: Continuously learning and adapting to new Webflow features and best practices as the platform evolves.

Learning & Development Opportunities:

• Deep Dive into Webflow: Becoming a recognized expert in Webflow development, potentially exploring advanced features, integrations, and best practices.

• Advanced Front-End Development: Enhancing skills in JavaScript, CSS, and modern frameworks, applying them within the Webflow context.

• Performance & SEO Specialization: Developing expertise in website performance optimization and technical SEO, becoming the go-to person for these areas.

• Marketing Technology Integration: Gaining a broader understanding of how website development intersects with other marketing technologies (CRM, marketing automation, analytics).

• AI in Web Development: Exploring and mastering the application of AI tools for development efficiency and innovation.

📝 Enhancement Note: The role presents opportunities to tackle complex technical challenges within a dynamic marketing environment, fostering growth in specialized web development skills and strategic application of new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to implement a complex feature in Webflow that required custom JavaScript or CSS. What was the challenge, how did you approach it, and what was the outcome?" (Focus on problem-solving, technical execution, and results.)

• "How do you balance the need for speed and campaign deadlines in marketing with the importance of code quality, maintainability, and performance?" (Assess understanding of marketing context and technical discipline.)

• "Walk us through your process for ensuring a website built in Webflow meets WCAG accessibility standards." (Evaluate knowledge of accessibility best practices.)

• "How do you approach optimizing a Webflow site for Core Web Vitals and technical SEO?" (Gauge understanding of performance tuning and search engine best practices.) Company & Culture Questions:

• "What interests you about GoodHabitz and our mission to make learning accessible and fun?" (Assess alignment with company values and industry.)

• "How do you see yourself contributing to a marketing-driven team environment?" (Evaluate adaptability and collaboration style.)

• "Describe your experience working with AI tools like Claude in a development context. What are the benefits and potential pitfalls?" (Assess understanding of AI integration and responsible use.)

• "What is your approach to proactive problem-solving and flagging technical debt?" (Understand initiative and commitment to quality.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear structure: the challenge/brief, your solution (highlighting Webflow and custom code), the process, and the measurable results.

• Quantify Achievements: Use data (e.g., load times, conversion lifts, accessibility scores) to demonstrate the impact of your work.

• Explain Technical Choices: Be ready to articulate why you made specific technical decisions regarding code, structure, or components.

• Showcase Webflow Versatility: Highlight projects that demonstrate a range of capabilities, from simple landing pages to complex interactive experiences.

• Be Prepared for Live Coding/Review: Have a few key code snippets (JavaScript/CSS) ready to discuss or even demonstrate live if required.

📝 Enhancement Note: Preparation should focus on articulating both technical depth and a strategic understanding of how web development supports marketing goals. Demonstrating a proactive, ownership-driven mindset will be key.

📌 Application Steps

To apply for this Marketing Web Developer position:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight your specific Webflow experience, custom JavaScript/CSS skills, and any projects involving performance optimization, accessibility, or Figma-to-Webflow implementation. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest Webflow projects that best showcase your skills in custom coding, performance, and design translation. Ensure each project has a clear description of your role, the challenges, and the outcomes.

• Prepare Your Talking Points: Rehearse your answers to common interview questions, particularly those related to Webflow development, custom code, performance, accessibility, and working within a marketing team. Practice your portfolio presentation.

• Research GoodHabitz: Understand their mission, target audience, and current website. Identify areas where your skills could add immediate value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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