Marketing Web Developer (Webflow)

📍 Job Overview

Job Title: Marketing Web Developer (Webflow)

Company: GoodHabitz

Location: 's-Hertogenbosch, North Brabant, Netherlands

Job Type: FULL_TIME

Category: Marketing Operations / Digital Experience

Date Posted: 2026-09-11T09:54:06.998

Experience Level: 5-10 years

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Spearhead the end-to-end build, maintenance, and structural integrity of the GoodHabitz website within the Webflow platform, ensuring a robust and scalable digital presence.

• Drive website performance and technical SEO by implementing front-end best practices, optimizing load times, and ensuring crawlability for both users and search engines.

• Extend Webflow's capabilities through custom JavaScript and CSS, creating advanced interactions, animations, and functionalities that enhance user experience and engagement.

• Collaborate closely with the marketing department, translating campaign briefs and digital experience strategies into high-performing, accessible web pages.

• Leverage AI and automation tools to streamline development workflows, QA processes, and maintenance tasks, while maintaining full accountability for the code produced.

📝 Enhancement Note: While the title is "Marketing Web Developer," the responsibilities heavily lean into aspects of Digital Operations and Marketing Technology (MarTech). The focus on Webflow ownership, performance optimization, technical SEO, and integration with marketing workflows places this role firmly within the operations spectrum, specifically bridging marketing and web development. The emphasis on AI/automation also highlights a modern operations approach.

📈 Primary Responsibilities

• Webflow Platform Ownership: Take full ownership of the Webflow build, including site structure, component management, and overall project health, in collaboration with the Website Platform Owner.

• Code Quality & Maintainability: Write clean, DRY (Don't Repeat Yourself), and maintainable custom JavaScript and CSS, adhering to structured CSS architecture frameworks (e.g., Client-First) and scalable class naming conventions to ensure long-term project health.

• Interactive Development: Implement custom JavaScript and CSS to create advanced interactions, animations, and functionalities that go beyond Webflow's native capabilities, enhancing user engagement.

• Performance & SEO Optimization: Proactively monitor and optimize website speed, Core Web Vitals, and technical SEO aspects, ensuring the site is performant and easily crawlable by search engines and AI crawlers.

• Accessibility Standards: Build and maintain the website with WCAG (Web Content Accessibility Guidelines) standards in mind, ensuring the platform is usable and accessible to all users.

• AI & Automation Integration: Utilize AI tools (e.g., Claude) and automation platforms (e.g., Make.com) to accelerate development, QA, and maintenance, while critically evaluating and ensuring the quality and understandability of all generated code.

• Technical Debt Management: Proactively identify, flag, and address technical debt, bugs, and performance issues within the Webflow project.

• Design Translation: Accurately translate Figma designs into pixel-perfect, functional web pages, ensuring seamless integration of visual elements and user experience.

• Platform Updates: Stay abreast of Webflow platform updates and new features, testing and piloting new capabilities to leverage the latest advancements.

• Cross-functional Collaboration: Work effectively with the Website Platform Owner, Digital Experience Specialist, and broader digital marketing team to align web development efforts with marketing objectives and campaign deadlines.

📝 Enhancement Note: The responsibilities highlight a hands-on technical role with significant ownership and strategic input within a marketing context. The emphasis on "owning quality and direction" rather than just executing tickets, and the proactive flagging of technical debt, indicates a senior-level contribution expected from this developer.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Computer Science, Web Development, or a related field is implied by the experience and technical requirements.

Experience: 5+ years of comprehensive web development experience, with a minimum of 1-2 years of recent, hands-on production experience specifically within the Webflow platform.

Required Skills:

• Webflow Expertise: Proven, recent production experience building and managing complex websites in Webflow.

• Advanced Custom JavaScript: Strong proficiency in writing custom JavaScript for advanced interactivity, animations, and extending platform functionality.

• CSS Mastery: Deep understanding of modern CSS, including structured CSS architecture frameworks (e.g., Client-First) and scalable class naming conventions.

• HTML5 Semantic Markup: Expertise in writing clean, semantic HTML5 for optimal structure, accessibility, and SEO.

• Figma Proficiency: Ability to translate design files from Figma into pixel-perfect, functional web implementations.

• Performance Optimization: Practical knowledge of site speed optimization, Core Web Vitals, and implementing performance best practices.

• Technical SEO/AEO: Understanding of how web development choices impact crawlability and search engine performance.

• WCAG Accessibility: Working knowledge of WCAG standards and experience building accessible websites.

• Marketing Environment Acumen: Experience working directly from marketing briefs and understanding the pace, priorities, and success metrics of a marketing-driven environment.

• AI Tool Integration: Demonstrated ability to intentionally integrate AI tools (e.g., Claude) into the workflow with sound judgment and code accountability.

Preferred Skills:

• Modern JavaScript Frameworks: Experience with frameworks such as Next.js or Astro.

• TypeScript: Familiarity with TypeScript for enhanced code quality and maintainability.

• Utility-First CSS: Experience with frameworks like Tailwind CSS.

• Animation Libraries: Proficiency with animation libraries such as GSAP (GreenSock Animation Platform) for smooth, performant motion.

• Multilingual Website Builds: Experience with localization impacts on CMS structure and page architecture.

• Automation Tools: Familiarity with platforms like Make.com for workflow automation.

📝 Enhancement Note: The requirement for 5+ years of web development experience with 1-2 years specifically in Webflow suggests a mid-to-senior level role. The emphasis on "owning quality and direction" and "setting technical standards" further supports this, implying the candidate will be a key technical contributor and decision-maker within the Webflow environment. The inclusion of modern JS frameworks and TypeScript as preferred skills indicates a forward-thinking approach to web development within the platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Project Showcase: Demonstrate at least 2-3 significant production websites built entirely or predominantly in Webflow, highlighting complexity, custom functionality, and performance.

• Custom Code Examples: Include examples of custom JavaScript and CSS implementations within Webflow projects that extend native capabilities, such as complex animations, dynamic content loading, or unique user interactions.

• Performance & SEO Case Studies: Present specific instances where you optimized website performance (load times, Core Web Vitals) or improved technical SEO through your development work, quantifying the improvements where possible.

• Accessibility Audits: Showcase projects where accessibility standards (WCAG) were a key consideration, providing evidence of adherence.

• Design-to-Development Translation: Highlight projects where you translated complex Figma designs into pixel-perfect, functional web pages, demonstrating attention to detail and fidelity.

Process Documentation:

• Workflow Optimization: Provide examples of how you've streamlined web development workflows, potentially involving automation tools or improved project management practices within a Webflow context.

• Component Strategy: Illustrate your approach to building reusable components and maintaining a clean, organized Webflow project structure for long-term maintainability.

• Performance Monitoring & Improvement: Detail your process for monitoring website performance and technical SEO, including the tools and methodologies used to identify and resolve issues.

• AI Integration Methodology: Explain your systematic approach to using AI tools for development tasks, including your QA process for AI-generated code.

📝 Enhancement Note: The emphasis on "owning quality and direction" and "setting technical standards" implies that a portfolio should not just showcase finished products but also demonstrate the candidate's thought process, problem-solving abilities, and strategic approach to web development within the Webflow ecosystem. Quantifiable results for performance and SEO are crucial.

💵 Compensation & Benefits

Salary Range: For a Marketing Web Developer with 5-10 years of experience in 's-Hertogenbosch, Netherlands, the estimated annual salary range is €55,000 - €75,000. This estimate is based on typical market rates for experienced web developers in the Netherlands, considering the hybrid work model and the specific technical skill set (Webflow expertise, advanced JavaScript/CSS). Regional cost of living and demand for specialized web development skills have been factored into this estimate.

Benefits:

• Competitive Salary: A salary commensurate with experience and market value.

• Paid Time Off: 25 days of paid holiday per year, providing ample time for rest and rejuvenation.

• Travel Budget: Support for commuting or business-related travel.

• Flexible Work & Tools: A supportive work environment with necessary tools, including a laptop, and the flexibility of a hybrid work arrangement.

• Growth & Development: Unlimited access to GoodHabitz learning resources and MyAcademy for continuous professional and personal growth.

• Mental Coaching: Access to mental health support through a partner organization.

• Diverse & Inclusive Teams: Opportunity to work within a multinational team, fostering a rich exchange of cultures and perspectives.

• Themed Events & Team-Building: Engaging company events designed for creativity, social connection, and team cohesion.

• Annual Do-Good Day: A paid day off for volunteer work, allowing employees to contribute to causes they care about.

• Pension & Insurance: Comprehensive disability and pension coverage for long-term financial security.

Working Hours: A standard full-time work week, likely around 40 hours, with flexibility offered through the hybrid work arrangement. Specific daily hours may be adaptable to team needs and personal productivity, while ensuring core collaboration times are met.

📝 Enhancement Note: The provided salary range is an estimation based on industry benchmarks for experienced web developers in the Netherlands. Actual compensation will be determined by the company based on the candidate's specific qualifications, experience, and interview performance. The benefits package is comprehensive, reflecting GoodHabitz's commitment to employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology). GoodHabitz operates within the rapidly growing European EdTech market, focusing on making online learning accessible, engaging, and fun.

Company Size: GoodHabitz is described as one of the fastest-growing international EdTech companies in Europe, indicating a significant and expanding organization, likely falling into the 'Medium to Large' category (e.g., 250-1000+ employees based on its international reach and operational scope).

Founded: GoodHabitz was founded to provide unique online training experiences, with a focus on in-house production at GoodHabitz Studios. The company's growth trajectory suggests a dynamic and innovative culture.

Team Structure:

• Marketing Department Focus: This role sits within the Marketing department, not Product/Engineering, implying a team structure geared towards campaign execution, content, and digital experience delivery.

• Digital Experience Team: The developer will work alongside a Website Platform Owner, Digital Experience Specialist, and the wider digital experience team, suggesting a collaborative unit focused on the online presence.

• Multidisciplinary Studio: The broader GoodHabitz Studios house a multidisciplinary team including educational designers, writers, graphic designers, video creatives, and creative producers, indicating a strong internal creative and production capability.

Methodology:

• Data-Driven Marketing: The role's context within marketing suggests a focus on data analysis for conversions, campaign effectiveness, and user engagement metrics.

• Agile Development Practices: The mention of campaign deadlines and marketing briefs implies an agile or iterative approach to web development, prioritizing speed and adaptability.

• User-Centric Design: The emphasis on user experience, accessibility, and engagement points to a user-centric approach in development and design.

Company Website: https://www.goodhabitz.com/

📝 Enhancement Note: The company culture appears to be a blend of creative innovation (GoodHabitz Studios) and performance-driven marketing. The EdTech sector demands continuous adaptation and engaging content, which likely shapes the company's approach to web development and digital experience. The hybrid model and focus on employee well-being suggest a modern, supportive work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a skilled individual contributor with significant ownership and responsibility, typically aligning with a Mid-to-Senior level Web Developer. The expectation to "own quality and direction" and "set technical standards" elevates it beyond a purely execution-focused role.

Reporting Structure: The developer will report within the marketing department, likely to the Website Platform Owner or a Digital Experience Lead. Collaboration will be with the Digital Experience Specialist and the broader digital experience team, as well as potentially other marketing stakeholders.

Operations Impact: The role's direct impact is on the GoodHabitz website's performance, user experience, conversion rates, and technical health. By ensuring a fast, accessible, and engaging website, this role directly supports marketing campaigns, lead generation, and overall brand perception, contributing significantly to the company's growth and success in the EdTech market.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, advanced front-end development, performance optimization, and technical SEO within a specialized platform.

• MarTech Expertise: Gain extensive experience working within a marketing technology stack and understanding the intersection of development and marketing strategy.

• AI & Automation Advancement: Become a proficient user and advocate for AI and automation tools in web development, potentially leading initiatives in this area.

• Cross-functional Leadership: With proven success, opportunities may arise to mentor junior developers, lead specific web development projects, or influence broader digital strategy discussions.

• Industry Exposure: Contribute to a leading European EdTech company, gaining insights into a dynamic and innovative industry.

📝 Enhancement Note: The growth trajectory for this role is focused on becoming a recognized expert in Webflow development within a marketing context, with opportunities to influence technical standards and adopt cutting-edge tools like AI. The move from execution to strategic technical guidance is a likely path for advancement.

🌐 Work Environment

Office Type: Hybrid work environment, with a requirement to be in the Eindhoven HQ typically 2 days per week. This suggests a modern office setup designed for collaboration and focused work.

Office Location(s): The role is based at the GoodHabitz HQ in Eindhoven, Netherlands. While the listing mentions 's-Hertogenbosch for the job location, the description specifies Eindhoven HQ for hybrid work. This needs clarification, but the primary work location for hybrid is Eindhoven.

Workspace Context:

• Collaborative Hub: Office days are intended for collaboration, team meetings, workshops, and cross-functional interaction with marketing and digital experience teams.

• Technology-Rich: Access to necessary tools, including a laptop, and potentially a modern office infrastructure supporting development work.

• Creative & Innovative Atmosphere: Working within GoodHabitz Studios implies an environment that values creativity, design, and innovation, fostering a dynamic workspace.

Work Schedule: A standard full-time schedule, likely around 40 hours per week, with the flexibility to balance remote and in-office work. The emphasis on marketing deadlines may require adaptability during peak campaign periods.

📝 Enhancement Note: The distinction between the listed location ('s-Hertogenbosch) and the described hybrid work location (Eindhoven HQ) is a point of potential ambiguity. Candidates should clarify this during the application process. The hybrid model is designed to balance focused remote work with collaborative in-office time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess alignment with core requirements, particularly Webflow experience and technical skills.

• Technical Interview: Likely involves in-depth discussions about your Webflow experience, custom JavaScript/CSS skills, performance optimization techniques, and problem-solving approaches. You may be asked to walk through specific portfolio projects.

• Portfolio Deep Dive: A dedicated session to present and discuss your portfolio, focusing on specific projects, your role, technical challenges overcome, and quantifiable results. Expect questions about your process, decision-making, and understanding of marketing context.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members (Website Platform Owner, Digital Experience Specialist) to assess collaboration style, communication skills, and alignment with GoodHabitz's values and marketing-driven environment.

• Final Interview: Potentially with a hiring manager or department lead to discuss overall fit, career aspirations, and finalize any offer details.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest Webflow projects that best demonstrate the required skills (custom code, performance, SEO, accessibility, Figma translation).

• Quantify Achievements: For each project, clearly state your role, the business objective, the technical challenges, your solutions, and any measurable outcomes (e.g., "Reduced page load time by 30%," "Improved Core Web Vitals scores for key pages").

• Highlight Custom Code: Dedicate specific sections or examples to showcasing your custom JavaScript and CSS work within Webflow. Explain why custom code was necessary and the impact it had.

• Explain Your Process: Be ready to articulate your thought process for translating designs, structuring Webflow projects, optimizing performance, and ensuring accessibility.

• Demonstrate Marketing Understanding: Frame your portfolio pieces in the context of marketing goals – how did your development work support lead generation, user engagement, or campaign success?

• Showcase AI/Automation Use (Optional but Recommended): If you have examples of how you've intentionally and effectively used AI/automation tools in a development context, be prepared to discuss them.

Challenge Preparation:

• Webflow Scenarios: Be prepared for hypothetical scenarios involving common Webflow development challenges, such as optimizing a slow-loading page, implementing a complex interaction, or ensuring cross-browser compatibility.

• Code Snippet Review: You might be asked to review or critique small code snippets related to JavaScript, CSS, or HTML structure.

• Problem-Solving Exercises: Practice articulating your approach to solving technical problems, focusing on breaking down issues, considering different solutions, and evaluating trade-offs.

• Core Web Vitals & SEO: Refresh your knowledge on Core Web Vitals and technical SEO best practices relevant to front-end development.

📝 Enhancement Note: The interview process emphasizes practical application of skills, demonstrated through a portfolio. Candidates should prepare to articulate not just what they built, but how and why, connecting their technical contributions directly to marketing objectives and business impact. The role's specific focus on Webflow means deep platform knowledge is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core CMS and development platform for the website. Deep, hands-on expertise is essential.

• Figma: For design handoffs and translating visual concepts into functional web pages.

• Version Control (Implied): While not explicitly stated, for managing custom code and ensuring accountability, a system like Git (used via a local editor) is likely implied for managing custom JavaScript/CSS.

Analytics & Reporting:

• Google Analytics (or similar): For tracking website performance, user behavior, and conversion metrics.

• Webflow Analytics: Built-in analytics for basic site performance and traffic insights.

• Performance Monitoring Tools: Tools like Google PageSpeed Insights, GTmetrix, or Lighthouse for assessing Core Web Vitals and site speed.

• Technical SEO Tools: Semrush, Ahrefs, or Screaming Frog (or similar) for crawlability analysis and technical SEO audits.

CRM & Automation:

• Make.com (formerly Integromat): Explicitly mentioned for speeding up build, QA, and maintenance work, indicating its use for workflow automation.

• AI Assistants (e.g., Claude): Mentioned for assisting in build, QA, and maintenance tasks, highlighting an integration with AI for efficiency.

📝 Enhancement Note: The technology stack is heavily centered around Webflow, augmented by design tools like Figma and automation/AI tools like Make.com and Claude. Proficiency in these core tools, alongside a strong understanding of performance monitoring and SEO principles, is critical. The emphasis is on extending Webflow, not replacing it with traditional code editors for the majority of the work.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: Taking full responsibility for the website's build, performance, and quality, proactively flagging issues and driving solutions.

• Efficiency & Automation: Leveraging tools like AI and Make.com to streamline workflows and maximize productivity, while maintaining high standards.

• Data-Driven Decisions: Using analytics and performance metrics to inform development choices and prioritize optimization efforts.

• Continuous Learning: Staying current with Webflow updates, front-end best practices, and emerging technologies.

• Collaboration & Communication: Working effectively with marketing stakeholders, designers, and fellow digital experience team members.

Collaboration Style:

• Marketing-Centric: Understanding and adapting to the pace, priorities, and needs of a marketing department, translating marketing briefs into tangible web solutions.

• Cross-Functional Integration: Seamlessly collaborating with designers, content creators, and platform owners to ensure a cohesive digital experience.

• Proactive Feedback Loop: Openly sharing insights on technical feasibility, performance implications, and potential improvements with team members and stakeholders.

• Quality Focus: A shared commitment to building high-quality, performant, and accessible websites that reflect positively on the GoodHabitz brand.

📝 Enhancement Note: The culture emphasizes a proactive, ownership-driven approach within a fast-paced marketing environment. The integration of AI and automation suggests a forward-thinking and efficiency-focused team. Collaboration is key, but it's framed within the context of marketing objectives and delivering tangible results.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Marketing Pace with Technical Standards: Effectively managing tight marketing campaign deadlines while ensuring code quality, maintainability, and adherence to best practices.

• Extending Webflow Limitations: Continuously finding innovative ways to push the boundaries of Webflow with custom code to meet unique marketing or UX requirements.

• Performance Optimization in a Visual CMS: Maintaining optimal site speed and Core Web Vitals within a platform that can sometimes introduce overhead, requiring diligent optimization.

• AI Code Accountability: Ensuring that AI-generated code is fully understood, maintainable, and doesn't introduce subtle bugs or technical debt that is difficult to track.

• Stakeholder Management: Communicating technical constraints and recommendations effectively to non-technical marketing stakeholders.

Learning & Development Opportunities:

• Webflow Mastery: Becoming a go-to expert for all things Webflow development within the organization.

• Front-End Specialization: Deepening skills in advanced JavaScript, CSS architecture, animation, and performance optimization.

• MarTech Integration: Gaining valuable experience in how web development integrates with broader marketing technology stacks and strategies.

• AI & Automation Leadership: Developing expertise in leveraging AI and automation tools for efficient web development processes.

• Cross-functional Skill Development: Understanding marketing campaign planning, digital experience strategy, and content creation processes.

📝 Enhancement Note: The role presents a unique challenge of being a technical expert within a non-technical department, requiring strong communication and advocacy for technical best practices. The growth opportunities are substantial for someone looking to specialize in Webflow and its application within a high-growth marketing environment.

💡 Interview Preparation

Strategy Questions:

• Webflow Architecture: "Describe your approach to structuring a large, complex Webflow project for maintainability and scalability. How do you manage classes, components, and custom code?"

• Performance Optimization: "Walk me through your process for diagnosing and improving Core Web Vitals scores on a Webflow site. What specific techniques would you employ?"

• Custom Code Application: "Can you provide an example of a time you used custom JavaScript or CSS in Webflow to achieve functionality not natively supported? What was the business need, and what was the outcome?"

• AI Tool Integration: "How do you ensure the quality and accountability of code generated by AI tools like Claude? What's your process for reviewing and integrating it?"

• Marketing Brief to Build: "Imagine you receive a marketing brief for a new landing page with specific interactive elements. How would you approach this from initial concept to final build in Webflow, considering deadlines and stakeholder feedback?"

Company & Culture Questions:

• Marketing vs. Engineering: "This role sits within Marketing, not Engineering. How do you see your role and approach differing from a traditional web developer in a product team?"

• Prioritization: "How would you prioritize competing requests from different marketing campaigns or stakeholders when working on the website?"

• Technical Debt Management: "How do you advocate for addressing technical debt within a marketing-driven environment where immediate campaign needs often take precedence?"

• GoodHabitz Values: "GoodHabitz emphasizes making learning fun and accessible. How do you see your role contributing to this mission through web development?"

Portfolio Presentation Strategy:

• The "Why" and "How": For each portfolio piece, clearly articulate the business problem or marketing goal, your specific technical solution (emphasizing custom code and Webflow expertise), and the measurable impact.

• Show, Don't Just Tell: Be prepared to demo live examples or share screen recordings of interactive elements and complex builds.

• Technical Deep Dive: Be ready to discuss the specifics of your code, your rationale for design choices, and any challenges you overcame during development.

• Connect to Marketing Metrics: Whenever possible, link your development work to marketing outcomes such as improved conversion rates, increased engagement, or better SEO performance.

• AI Integration Narrative: If applicable, explain how AI tools were used to enhance your workflow on a particular project, highlighting efficiency gains without compromising quality.

Challenge Preparation:

• Webflow Debugging: Practice identifying common Webflow issues related to responsiveness, interactions, or CMS data binding.

• CSS Architecture: Be ready to discuss principles of scalable CSS, class naming conventions, and structuring styles for maintainability.

• JavaScript Logic: Prepare to explain fundamental JavaScript concepts and how you'd implement specific client-side logic.

• Accessibility Audit: Understand how to perform a basic accessibility check and identify common barriers.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical proficiency in Webflow and front-end development, but also the ability to operate effectively within a marketing context, prioritize, communicate technical concepts clearly, and drive measurable results. The portfolio is the primary evidence for these capabilities.

📌 Application Steps

To apply for this operations-aligned web development position:

• Submit your application through the provided Workable link, ensuring your resume and any attached documents are tailored to highlight your Webflow and custom development expertise.

• Portfolio Customization: Prepare a curated portfolio that specifically showcases your strongest Webflow projects, emphasizing custom JavaScript/CSS implementations, performance optimizations, and successful translations of Figma designs. Quantify achievements where possible.

• Resume Optimization: Ensure your resume clearly lists "Webflow," "JavaScript," "CSS," "HTML5," "Technical SEO," and "WCAG" as core competencies. Detail specific projects and responsibilities that align with the job description's requirements, using keywords from the listing.

• Interview Preparation: Practice articulating your process for building in Webflow, your approach to performance and SEO, and how you integrate AI tools. Prepare to walk through your portfolio projects and discuss their impact on marketing goals.

• Company Research: Familiarize yourself with GoodHabitz's mission, their learning offerings, and their presence in the EdTech market. Understand their approach to digital marketing and user engagement to better align your responses with their company culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.