Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: ComeOn Group

Location: St. Julian's, Malta

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with option for remote work from anywhere up to 40 days/year)

🚀 Role Summary

• Drive brand-level visual storytelling and engagement across multiple digital channels and markets.

• Develop and execute creative assets for marketing campaigns, promotions, and brand initiatives, ensuring alignment with overarching business objectives.

• Collaborate with a central creative team, marketing, product, and brand teams to translate strategic goals into compelling visual communications.

• Leverage a strong understanding of composition, layout, and color theory, with a focus on conversion-optimized web design principles.

• Embrace and integrate emerging AI-assisted design tools to enhance creative workflows and output efficiency.

📝 Enhancement Note: This role sits within a central creative team, indicating a need for adaptability and the ability to manage diverse requests from various stakeholders. The emphasis on "getting things done" and "owning projects" suggests a proactive and results-oriented individual is highly valued. The "Marketing Operations / Creative Operations" category is inferred due to the role's focus on creating assets for marketing campaigns and its integration within a broader marketing function.

📈 Primary Responsibilities

• Receive and interpret design briefs for marketing campaigns, promotions, and brand initiatives, ensuring a clear understanding of objectives, timelines, and target audiences.

• Design and produce a wide range of creative assets, including promotional visuals for digital, CRM, and social channels, and visual support for larger projects like rebrands or new product launches.

• Adapt and evolve existing brand assets and guidelines into new formats and applications, maintaining brand consistency across all touchpoints.

• Create simple animations and motion graphics for digital use, enhancing content engagement and visual appeal.

• Perform photo manipulation, retouching, and compositing as required to achieve desired visual outcomes.

• Manage multiple design tasks concurrently, effectively prioritizing workload to meet deadlines in a fast-paced environment.

• Iterate on designs based on constructive feedback from stakeholders, refining visuals until they meet quality standards for live deployment.

• Collaborate closely with other designers, motion designers, and marketing professionals to ensure cohesive and well-executed creative output.

📝 Enhancement Note: The description highlights a need for the designer to understand the "campaign is trying to achieve" and "how we should communicate that to customers," indicating a strategic mindset beyond just aesthetic execution. This suggests responsibilities extend to understanding marketing objectives and audience engagement.

🎓 Skills & Qualifications

Education: An education from an advertising or design school, digital agency, or in-house agency is ideal. A professional certificate in a related field is also considered.

Experience: 2-5 years of experience in graphic design, with a proven track record in creating marketing graphics and working within established brand and style guidelines.

Required Skills:

• Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and After Effects.

• Solid skills in animation, illustration, and photo manipulation.

• Deep understanding of composition, layout, color, and form, with the ability to apply these principles to conversion-focused web design.

• Basic knowledge of AI-assisted design tools (e.g., AI image generation, enhancement, or animation support) and a proactive approach to integrating AI into creative workflows.

• Ability to work efficiently under deadlines while maintaining high creative and technical standards.

• Keen eye for aesthetics and detail, ensuring consistently polished and professional output.

• Capacity to work effectively both collaboratively within a team and independently on individual tasks.

Preferred Skills:

• Experience working with Bannerflow or similar dynamic banner tools.

• Previous experience in the iGaming or another fast-paced, regulated digital industry.

• Strong understanding of performance-led design principles and conversion-focused creatives.

• Advanced skills in motion design or complex animation techniques.

• Demonstrated interest in AI, automation, and emerging design technologies.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the general nature of the responsibilities and the explicit mention of "nice to haves" suggesting a mid-level professional. The emphasis on AI tools and performance-led design points towards a forward-thinking candidate.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing a diverse range of completed projects.

• Specifically highlight examples of animation, illustration, and photo manipulation work.

• Include case studies or examples of marketing graphics created for campaigns, promotions, or brand initiatives.

• Demonstrate the ability to adapt existing brand guidelines into new creative formats and applications.

Process Documentation:

• While not explicitly stated as a formal requirement for documentation, the role implies a process of receiving briefs, designing, iterating, and delivering final assets. Candidates should be prepared to articulate their design process.

• Ability to demonstrate how they manage multiple tasks and prioritize effectively, reflecting a structured approach to workflow management.

• Familiarity with adapting to feedback and iterating on designs showcases a flexible and responsive process.

📝 Enhancement Note: The requirement for a "strong portfolio demonstrating animation, illustration, photo manipulation, and marketing graphics" directly translates to the need for a process-oriented portfolio. Candidates should be ready to explain the "how" behind their creations, not just the "what."

💵 Compensation & Benefits

Salary Range: Based on the location (Malta), mid-level experience (2-5 years), and the nature of the role within the iGaming industry, a competitive salary range is estimated. A typical range for a Marketing Graphic Designer with this experience in Malta would be between €30,000 - €45,000 annually.

Benefits:

• Competitive remuneration package.

• Company bonus scheme.

• Fantastic quarterly team events.

• Weekly company events.

• One-time Hybrid Allowance of €250 to set up a home workstation.

• Up to 40 days per year to work fully remote from anywhere.

• €250 Annual Wellbeing Allowance (claimable after probation).

• Comprehensive, International private Health Insurance.

• Lunch provided at the office on Mondays and Wednesdays.

• Breakfast provided at the office on Tuesdays.

Working Hours: The role is described as Full-time. While specific daily hours aren't stated, the standard for a full-time role is typically 8 hours per day. The company offers a hybrid model and significant remote work flexibility, suggesting a focus on output and task completion rather than strict adherence to office hours, within the context of a 40-hour work week.

📝 Enhancement Note: The salary range is an estimation based on industry benchmarks for graphic designers in Malta with 2-5 years of experience. This estimate considers the cost of living in Malta and typical compensation for roles in the digital/iGaming sector. The listed benefits are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming / Online Entertainment. ComeOn Group operates within a dynamic and fast-paced, regulated digital industry. This context implies a need for agility, strong adherence to compliance, and a focus on performance-driven creative.

Company Size: Not explicitly stated, but the presence of multiple brands, central creative teams, and various events suggests a medium to large-sized organization.

Founded: The company's founding date is not provided, but its established presence in the iGaming sector indicates a mature and experienced organization.

Team Structure:

• The role is part of a "central creative team" working across multiple brands and markets.

• This team collaborates closely with marketing, product, and brand teams, implying a matrixed or highly cross-functional structure.

Methodology:

• The team operates on a "run together" spirit, emphasizing collaboration and shared goals.

• There's a clear process for receiving requests, designing, iterating, and delivering assets, indicating a structured yet agile workflow.

• A focus on "getting things done" and "owning projects" suggests an outcome-oriented and accountable approach.

• Curiosity drives innovation, fostering an environment for experimentation with new tools and technologies, including AI.

Company Website: www.comeon-group.com

📝 Enhancement Note: The iGaming industry context is crucial for understanding the pace and potential pressures of the role. The "run together" spirit and emphasis on collaboration suggest a team-oriented culture where mutual support is valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, suitable for individuals with 2-5 years of professional experience. It involves taking ownership of design tasks from brief to completion, contributing to marketing campaigns, and adapting brand guidelines. This level typically requires strong technical skills, creative problem-solving abilities, and the capacity to work autonomously and collaboratively.

Reporting Structure: The Graphic Designer will be part of a "central creative team" and will receive incoming requests from various teams, including marketing, product, and brand. They will collaborate closely with other designers and motion designers. The exact reporting line is not specified but likely falls under a Creative Lead or Art Director within the central creative team.

Operations Impact: The Graphic Designer's work directly impacts the visual appeal and effectiveness of marketing campaigns, promotions, and brand initiatives. By creating clear, engaging visual communication, they contribute to customer acquisition, retention, and brand perception. Their output is critical for driving engagement across digital, CRM, and social channels, ultimately influencing conversion rates and overall business performance within the iGaming sector.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in Adobe Creative Suite, animation, illustration, and photo manipulation. Gaining experience with AI-assisted design tools and performance-led design principles will enhance marketability.

• Specialization: Potential to grow into a Senior Graphic Designer role, or specialize further in motion design, advanced animation, or brand identity development.

• Cross-functional Exposure: Gaining experience working with diverse teams (marketing, product, brand) can lead to broader understanding of GTM strategies and potential career shifts into related marketing operations or creative strategy roles.

• Industry Experience: Developing specialized knowledge in the iGaming sector, a fast-paced and regulated industry, is a valuable career asset.

📝 Enhancement Note: The "Operations Impact" section is framed to highlight how a creative role contributes to broader operational and business goals, a key aspect for operations professionals. Growth opportunities are tailored to a creative career path within a marketing context.

🌐 Work Environment

Office Type: The company offers a Hybrid Work model. They describe their offices as "inviting and vibrant" and equipped with "creative areas for collaboration" and "desk set-ups designed for a Hybrid Work model." This suggests a modern, flexible workspace designed to accommodate both focused individual work and collaborative team activities.

Office Location(s): The primary location is St. Julian's, Malta. The company explicitly states they offer up to 40 days a year to work fully remote from anywhere, indicating a global perspective on talent sourcing while maintaining a physical hub.

Workspace Context:

• Collaborative Environment: Creative areas are available for collaboration, encouraging interaction and brainstorming among team members.

• Tools and Technology: Desk set-ups are designed for a Hybrid Work model, implying modern technology and ergonomic considerations. Access to Adobe Creative Suite and other design tools is a given.

• Team Interaction: Opportunities for interaction with other designers, motion designers, and marketing teams are abundant due to the hybrid and collaborative nature of the workspace. The company culture emphasizes a friendly welcome and good care for visitors and employees.

Work Schedule: The role is Full-time, with a standard 40-hour work week. The Hybrid Work model provides significant flexibility, allowing employees to choose their workstation (office or home). Combined with the option to work remotely from anywhere for up to 40 days a year, the schedule is adaptable, focusing on task completion and output quality.

📝 Enhancement Note: The description of the office as "inviting and vibrant" and the emphasis on "creative areas for collaboration" paints a picture of a dynamic and people-centric workspace, even within a hybrid model. The 40 days of remote work is a significant perk for flexibility.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Graphic Designer role would likely include:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative output.

• Skills Assessment/Technical Interview: This may involve a design challenge or a deep dive into their portfolio, focusing on their technical skills in Adobe Creative Suite, animation, and photo manipulation. Expect questions about their design process, problem-solving approaches, and how they handle feedback.

• Team/Hiring Manager Interview: To assess cultural fit, collaboration style, and understanding of marketing objectives. They will likely discuss how the candidate would integrate into the central creative team and work with various stakeholders.

• Final Interview: Possibly with a senior leader to discuss career aspirations and overall fit within the company's vision.

Portfolio Review Tips:

• Curate Effectively: Showcase your strongest, most relevant work. Prioritize examples that demonstrate animation, illustration, photo manipulation, and marketing graphics for digital channels.

• Showcase Process: For key projects, briefly explain your role, the brief, your design process, challenges faced, and the final outcome. Highlight how you incorporated feedback.

• Quantify Impact (if possible): If any of your designs contributed to campaign success (e.g., increased engagement, conversions), mention it. Even qualitative feedback is valuable.

• Demonstrate Brand Adaptability: Include examples of how you've worked with existing brand guidelines and created new assets in a consistent style.

• Highlight AI Integration: If you've used AI tools, be prepared to discuss how they aided your workflow and what the results were.

Challenge Preparation:

• Design Challenge: Be prepared for a design task that might involve creating a visual asset for a hypothetical campaign or adapting an existing asset for a new format. Focus on speed, creativity, and adherence to brand.

• Technical Proficiency: Be ready to discuss your proficiency with specific software features and techniques.

• Problem-Solving: Expect questions about how you approach design challenges, manage tight deadlines, and handle constructive criticism.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating animation, illustration, photo manipulation, and marketing graphics" is critical. Candidates should structure their portfolio to clearly highlight these specific areas and be ready to discuss their process and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: This is a core requirement, with specific proficiency expected in:

  • Photoshop: For photo manipulation, retouching, compositing, and raster-based design.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects: For animation, motion graphics, and creating dynamic visual assets.

• AI-Assisted Design Tools: Basic knowledge is required, with openness to integration. Examples include AI image generators (e.g., Midjourney, DALL-E), AI enhancement tools, or AI animation support.

• Dynamic Banner Tools: Experience with

Bannerflow or similar platforms is a preferred skill, indicating a need for familiarity with creating and managing responsive ad creatives.

Analytics & Reporting: While not directly a designer's tool, understanding the impact of designs on performance metrics is crucial. This implies familiarity with:

• Web Analytics Tools (e.g., Google Analytics): To understand user behavior and conversion data.

• CRM/Marketing Automation Platforms: To see how visuals are deployed in email campaigns and their performance.

CRM & Automation: Not directly applicable to the designer's primary tools but understanding how creative assets are integrated into marketing automation workflows is beneficial.

📝 Enhancement Note: The explicit mention of Photoshop, Illustrator, and After Effects, along with AI tools, forms the core of the expected technology stack. The "nice to have" for Bannerflow highlights a specific area of operational efficiency within digital advertising.

👥 Team Culture & Values

Operations Values:

• Visual Storytelling & Engagement: A core value is the ability to combine artistic passion with strategic goals to create visually compelling narratives that engage customers.

• Drive to Get Things Done: A strong emphasis on reliability, solution-orientation, and project ownership from concept to completion.

• Adaptability & Collaboration: Working effectively in a central creative team, managing diverse requests, and collaborating closely with other designers and marketing professionals.

• Innovation & Continuous Improvement: Staying ahead of the curve on new tools and formats, including a proactive interest in AI and emerging design technologies.

• Quality & Detail: Maintaining high creative and technical standards with a keen eye for aesthetics and detail, ensuring polished output.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, product, and brand teams to ensure visual assets align with campaign objectives and brand identity.

• Team-Oriented: Working effectively within a team of designers and motion designers, sharing knowledge and supporting collective project goals.

• Feedback-Driven: Openness to iterating on designs based on feedback from stakeholders, demonstrating a constructive approach to creative development.

• "Run Together" Spirit: This company ethos suggests a culture of teamwork, shared responsibility, and mutual support in achieving collective success.

📝 Enhancement Note: The "run together" spirit is a key cultural indicator, suggesting a collaborative and team-focused environment where individual contributions are valued within a collective objective. The emphasis on "getting things done" points to a results-oriented culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Requests: Balancing incoming design briefs from multiple teams (marketing, product, brand) with varying goals and timelines.

  • Mitigation: Strong prioritization skills, clear communication with requesters, and efficient workflow management are key.

• Fast-Paced, Regulated Industry: Working within iGaming requires agility, quick turnarounds, and adherence to specific regulations, which can be demanding.

  • Preparation: Familiarity with the industry and best practices for producing compliant creative assets is beneficial.

• Integrating New Technologies: Keeping pace with emerging AI-assisted design tools and effectively integrating them into existing workflows while maintaining quality.

  • Adaptation: Continuous learning, experimentation, and a willingness to adopt new methodologies are essential.

• Balancing Creativity with Conversion: Ensuring creative assets are aesthetically pleasing while also being optimized for conversion and performance marketing.

  • Best Practice: Developing a strong understanding of performance marketing principles and A/B testing creative variations.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in advanced animation techniques, motion graphics, and complex photo manipulation.

• Industry Conferences & Certifications: Opportunities to attend industry events focused on design, digital marketing, or iGaming to stay abreast of trends and network.

• Mentorship & Leadership: Potential to grow into a Senior Designer role, mentor junior designers, or contribute to creative strategy development within the team.

• AI & Emerging Tech: Opportunities to become a subject matter expert in AI-assisted design within the organization.

📝 Enhancement Note: The challenges identified are derived from the industry context (iGaming, fast-paced) and the role's responsibilities (managing multiple requests, integrating new tech). Growth opportunities are framed within both skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach designing a series of promotional banners for a new online slot game, considering both visual appeal and conversion rates?" (Prepare to discuss your process, target audience considerations, and how you'd incorporate brand guidelines.)

• Collaboration: "Describe a time you received conflicting feedback from different stakeholders on a design project. How did you resolve it?" (Focus on communication, negotiation, and finding a unified solution.)

• Problem-Solving: "Imagine a campaign's key visual needs to be adapted for an urgent social media push with a very tight deadline. What steps would you take?" (Highlight your prioritization, efficiency, and problem-solving skills.)

Company & Culture Questions:

• "What interests you about ComeOn Group and the iGaming industry?" (Research the company's brands, recent news, and values. Show genuine interest.)

• "How do you see yourself fitting into a central creative team that supports multiple brands?" (Emphasize your adaptability, collaboration skills, and ability to manage diverse requests.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your creative solution, and the outcome.

• Highlight Key Skills: Explicitly point out examples that showcase your animation, illustration, photo manipulation, and marketing graphics expertise.

• Discuss Your Process: Be ready to walk through your steps, from brief interpretation to final delivery, including how you handled feedback and iterations.

• Demonstrate Brand Versatility: Show how you can work within strict brand guidelines and also create new assets that feel cohesive with the existing brand.

• Embrace AI Discussion: Be prepared to talk about your experience with AI tools and how they can be leveraged effectively and responsibly in design.

📝 Enhancement Note: The strategy questions are designed to probe the candidate's understanding of marketing operations, their problem-solving abilities, and their collaborative approach, all critical for a role supporting multiple teams.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of animation, illustration, photo manipulation, and marketing graphics relevant to digital campaigns and promotions. Ensure it's easily navigable and clearly demonstrates your skills.

• Resume Optimization: Update your resume to highlight experience in Adobe Creative Suite, animation, and marketing design. Use keywords from the job description, such as "visual storytelling," "conversion-focused design," and "AI-assisted design." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and your approach to meeting deadlines. Prepare specific examples from your portfolio to discuss during interviews. Research ComeOn Group and the iGaming industry.

• Company Research: Familiarize yourself with ComeOn Group's brands, values, and recent marketing efforts. Understand the iGaming industry landscape and be prepared to discuss how your design skills can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.