Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Betr

Location: Miami, Florida, United States

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: 2026-08-04

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for digital advertising campaigns, social media, and email marketing, directly contributing to user acquisition and retention goals.

• Drive the visual narrative of Betr's brand across all digital touchpoints, ensuring consistent messaging and compelling creative that resonates with the target audience.

• Collaborate closely with the Growth Team to translate marketing objectives into visually engaging designs that optimize campaign performance and user engagement metrics.

• Develop and execute design strategies for promotional materials, player discounts, and new product launches, supporting overarching marketing initiatives.

• Analyze the performance of digital creatives, leveraging data insights to continuously refine and improve design effectiveness for maximum ROI.

📝 Enhancement Note: This role is pivotal within the Growth Team, focusing on the direct impact of design on user acquisition and retention. The emphasis on "conversion-focused creative assets" and "performance targets" indicates a strong requirement for design that is not only aesthetically pleasing but also data-driven and results-oriented, aligning with typical Revenue Operations and Marketing Operations functions.

📈 Primary Responsibilities

• Design visually striking and conversion-optimized creative assets for a range of digital advertising channels, including banner ads, paid social media advertisements, and dedicated landing page graphics.

• Craft compelling visuals for email marketing campaigns, designed to enhance user acquisition funnels, foster customer loyalty, and drive re-engagement strategies for dormant users.

• Develop promotional collateral and graphics for new offers, player incentives, and special discounts, directly supporting marketing campaigns and revenue-generating activities.

• Maintain unwavering brand consistency across all digital platforms, ensuring all creative outputs align with Betr's established brand guidelines and messaging.

• Partner with marketing stakeholders to thoroughly understand campaign objectives, target audience personas, and performance metrics, translating these insights into effective design solutions.

• Collaborate with the broader marketing and design teams to conceptualize and produce high-impact visuals that directly contribute to customer retention initiatives and new user acquisition efforts.

• Monitor, track, and analyze the performance of digital creatives, utilizing A/B testing results and key performance indicators (KPIs) to inform iterative design optimizations and strategic improvements.

📝 Enhancement Note: The responsibilities emphasize a direct link between design output and measurable marketing outcomes such as user acquisition, retention, and conversion rates. This suggests the need for a designer who understands marketing funnels and can design with performance in mind, a critical skill in GTM (Go-To-Market) operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: Minimum of 3 years of professional graphic design experience, with a significant portion dedicated to digital marketing, social media campaigns, and email marketing. A minimum of 2 years of hands-on experience with motion graphics is mandatory.

Required Skills:

• Proven expertise in graphic design principles and application across various digital media.

• Proficiency in creating engaging motion graphics for digital campaigns and social media content.

• Mastery of Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Advanced skills in Figma for collaborative design and prototyping.

• Deep understanding of digital marketing best practices, with a focus on user acquisition and retention strategies.

• Demonstrated ability to design for social media platforms, email marketing campaigns, and digital advertising (banner ads, paid social).

• Strong portfolio showcasing a track record of successful digital campaign creative and brand consistency.

• Excellent verbal and written communication skills, with a proven ability to articulate design concepts and collaborate effectively with cross-functional teams.

• Exceptional attention to detail and the ability to manage multiple projects concurrently, prioritizing tasks to meet strict deadlines in a fast-paced environment. Preferred Skills:

• Experience designing for sports-related brands, campaigns, or the gaming industry.

• Familiarity with A/B testing methodologies for creative asset optimization.

• Understanding of SEO best practices as they relate to visual content.

• Basic knowledge of HTML/CSS for email template design considerations.

📝 Enhancement Note: The specific requirement for 2+ years of motion graphics experience alongside traditional graphic design skills indicates a need for a versatile designer capable of producing dynamic content for modern digital marketing channels. The emphasis on Figma points towards a collaborative design workflow, common in agile GTM environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates a strong understanding of conversion-focused design principles applied to digital advertising, social media, and email marketing.

• Case studies or examples showcasing how your designs have directly contributed to user acquisition, engagement, or retention metrics.

• Visuals that highlight your ability to maintain brand consistency across diverse digital platforms and campaign types.

• Examples of motion graphics work that effectively capture attention and convey key messages within digital campaign contexts.

• Demonstrations of your proficiency with Adobe Creative Suite and Figma, including examples of complex projects or collaborative workflows. Process Documentation:

• Ability to articulate your design process from brief to final asset delivery, emphasizing collaboration and feedback integration.

• Examples of how you have incorporated performance data and analytics into your design iterations to improve outcomes.

• Documentation or visual representation of workflow management, particularly in handling multiple concurrent projects with strict deadlines.

📝 Enhancement Note: For a marketing graphic design role with a focus on performance, the portfolio must go beyond aesthetics to showcase a strategic understanding of how design drives business objectives. The emphasis on "conversion-focused," "performance targets," and "ROI demonstration" implies that candidates should be prepared to discuss the business impact of their creative work.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range for a Marketing Graphic Designer with 3-5 years of experience in Miami, Florida, would typically fall between $65,000 and $85,000. This estimate is based on industry benchmarks for mid-level creative roles in major metropolitan areas, considering the cost of living and demand for specialized digital design skills.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous Paid Time Off (PTO) and company holidays.

• Opportunities for professional development, including training and conferences.

• Potential for stock options or equity in a rapidly growing company.

• Employee discounts on Betr products and services.

• 401(k) retirement savings plan with company match.

• Equal employment opportunity commitment.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While standard business hours are expected, flexibility may be available to accommodate campaign deadlines and team collaboration needs.

📝 Enhancement Note: The salary range is an estimate based on national averages for similar roles and adjusted for the Miami, FL location, which has a moderate cost of living. This estimation accounts for the specified experience level (2-5 years) and the specialized skills required (motion graphics, Adobe Suite, Figma, digital marketing focus).

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Money Gaming & Sports Technology. Betr is a disruptive force in the gaming industry, aiming to become the world's first real money gaming Super App, integrating multiple gaming and betting verticals into a single platform.

Company Size: Betr is a rapidly growing startup, having reached one million paying users and establishing itself as one of the fastest-growing companies in its sector. This implies an agile, fast-paced environment where individual contributions have a significant impact.

Founded: Founded in 2022 by Joey Levy and Jake Paul, Betr is a relatively new but ambitious company with a clear vision to innovate within the real money gaming space.

Team Structure:

• The Growth Team is a key department focused on driving new user acquisition and retention, indicating a performance-oriented culture.

• The Marketing Graphic Designer will likely work within or closely alongside the marketing department, collaborating with marketing managers, campaign specialists, and potentially other designers.

• Cross-functional collaboration is expected with product, engineering, and media teams to ensure visual assets are integrated effectively into the Super App and marketing campaigns. Methodology:

• The company's focus on a "Super App" suggests a product-centric approach, with a strong emphasis on user experience and seamless integration of features.

• Growth initiatives are data-driven, with an expectation that creative assets will be designed and optimized based on performance metrics and user feedback.

• Agile methodologies are likely employed given the startup nature and rapid growth, requiring flexibility and quick iteration.

Company Website: https://www.betr.app/

📝 Enhancement Note: The company's rapid growth and innovative product (Super App) suggest a dynamic, performance-driven culture. A graphic designer here will need to be adaptable, creative, and focused on measurable results, aligning with GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of experience. It offers the opportunity to take ownership of significant visual creative responsibilities within the Growth Team, directly impacting user acquisition and retention.

Reporting Structure: The Marketing Graphic Designer will report to a Marketing Manager or Head of Growth, working closely with campaign managers and other marketing specialists.

Operations Impact: The role has a direct impact on the company's top-line growth by creating compelling visuals that drive user acquisition, engagement, and retention. Success in this role contributes directly to revenue generation and market share expansion.

Growth Opportunities:

• Skill Specialization: Deepen expertise in motion graphics, digital ad creative optimization, and performance-driven design principles.

• Career Advancement: Potential to move into a Senior Marketing Graphic Designer role, or transition into a broader Marketing Creative Lead position as the company scales.

• Industry Exposure: Gain significant experience in the rapidly evolving real money gaming and sports tech industry, a high-growth sector.

• Cross-Functional Learning: Opportunities to learn about user acquisition strategies, retention marketing, and product-led growth initiatives.

📝 Enhancement Note: The role is crucial for a growing company in a competitive industry. The emphasis on "user acquisition and retention" means this designer will be a key player in the Go-To-Market strategy, with clear paths for growth tied to performance and company expansion.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration and team synergy are valued.

Office Location(s): Miami, Florida. This location offers a vibrant urban setting with a growing tech and startup scene.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing, design, and media teams.

• Access to industry-standard design tools and technology, including Adobe Creative Suite and Figma, will be provided.

• Opportunities for spontaneous creative brainstorming and feedback sessions with colleagues will be readily available.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, the fast-paced nature of the gaming industry and marketing campaigns may occasionally require flexibility to meet critical deadlines.

📝 Enhancement Note: The on-site requirement in Miami suggests a preference for collaborative workflows and in-person ideation, common in creative teams aiming for strong brand cohesion and rapid iteration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in Betr.

• Portfolio Review & Technical Interview: A session with the hiring manager and/or senior designers to present your portfolio, discuss your design process, and answer technical questions related to graphic design, motion graphics, and digital marketing creative. Be prepared to walk through specific projects and explain your design choices and their impact.

• Skills Assessment/Design Challenge: You may be given a small design challenge or a brief to complete, simulating real-world tasks. This will assess your ability to interpret a brief, execute within brand guidelines, and meet deadlines.

• Team/Cross-functional Interviews: Meetings with key stakeholders from marketing, growth, or other relevant teams to evaluate collaboration skills and understanding of marketing objectives.

• Final Interview: A discussion with a senior leader to assess cultural alignment, long-term potential, and final fit for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that directly align with the job description’s requirements (digital ads, social media, email, motion graphics). Prioritize work that demonstrates conversion focus and measurable results.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, the challenges faced, your solutions, and the outcomes (quantify impact whenever possible).

• Highlight Performance: Emphasize how your designs contributed to marketing goals like user acquisition, click-through rates, engagement, or conversion. Use data and metrics to support your claims.

• Showcase Versatility: Include examples of different design styles and formats, demonstrating your ability to adapt to various campaign needs and brand messaging.

• Motion Graphics Emphasis: Ensure your motion graphics work is clearly presented and explained, detailing the tools used and the creative intent.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge prompt. Ask clarifying questions if needed.

• Focus on Objectives: Design with the stated campaign goals (e.g., user acquisition, engagement) and target audience in mind.

• Brand Alignment: Ensure your design adheres to Betr's brand guidelines, but also be prepared to suggest creative interpretations.

• Time Management: Allocate your time effectively, focusing on delivering a polished concept rather than perfection on every detail if time is limited.

• Presentation Readiness: Prepare a concise explanation of your design choices, rationale, and how it meets the objectives of the challenge.

📝 Enhancement Note: The interview process emphasizes a blend of creative skill, technical proficiency, and a results-oriented mindset. Candidates must be prepared to showcase not only their design abilities but also their understanding of marketing strategy and their capacity to drive tangible business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop (image editing, digital ads), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print collateral, though less emphasis here).

• Figma: A critical tool for collaborative design, prototyping, and UI/UX elements, especially for digital campaigns and landing pages.

• Motion Graphics Software: Proficiency in After Effects or similar tools for creating animated graphics and video elements for social media and ad campaigns.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics or internal tracking tools to understand creative performance and inform design decisions.

• Ability to interpret A/B testing results for visual assets. CRM & Automation:

• While not a direct CRM user, understanding how designs integrate into email marketing platforms (e.g., Mailchimp, HubSpot) and ad platforms (e.g., Meta Ads Manager, Google Ads) is beneficial.

📝 Enhancement Note: The core technology stack revolves around industry-standard design software. The emphasis on Figma highlights a modern, collaborative design workflow, while the mention of analytics tools indicates the expectation for data-informed design decisions.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A strong drive to contribute to company growth through impactful creative work, with a focus on user acquisition and retention.

• Data-Driven Creativity: Valuing the use of data and performance metrics to inform and optimize design decisions, ensuring creative efforts are aligned with business objectives.

• Collaboration & Communication: An open and communicative environment where ideas are shared freely, feedback is constructive, and cross-functional teamwork is essential for success.

• Innovation & Agility: Embracing new ideas and adapting quickly to the fast-paced nature of the gaming industry and startup environment.

• Passion for Sports & Gaming: A genuine enthusiasm for the industry can foster a more engaged and motivated team environment.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing managers, campaign specialists, media buyers, and potentially product teams to ensure creative assets meet campaign goals and integrate seamlessly into the Betr ecosystem.

• Feedback Loops: An open culture of providing and receiving constructive feedback on designs to achieve the best possible outcomes.

• Agile Iteration: Working within an agile framework means frequent touchpoints and iterative design adjustments based on team input and performance data.

📝 Enhancement Note: Betr's culture likely emphasizes speed, innovation, and a direct connection between individual contributions and company success, especially within the Growth Team. A designer who thrives in a fast-paced, collaborative, and results-oriented environment will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to produce visually compelling designs that also meet strict conversion and engagement targets for various digital marketing channels.

• Rapid Iteration & Deadlines: The fast-paced nature of the gaming industry and startup growth initiatives will require the ability to quickly generate multiple creative options and iterate based on feedback and performance data.

• Brand Consistency Across Diverse Channels: Maintaining a cohesive brand identity across a wide array of digital platforms, ad formats, and promotional materials can be demanding.

• Staying Ahead of Design Trends: Continuously adapting to evolving digital design trends, social media platform updates, and user behavior to keep creative assets fresh and effective.

Learning & Development Opportunities:

• Advanced Motion Graphics: Opportunities to further hone motion graphics skills for dynamic ad campaigns and social content.

• Performance Marketing Design: Gaining deep insights into user acquisition funnels, conversion rate optimization (CRO), and how design directly impacts key marketing KPIs.

• Industry Specialization: Developing expertise within the booming sports betting and real money gaming industry.

• Cross-Functional Knowledge: Learning about broader marketing strategies, product development, and data analytics from colleagues.

📝 Enhancement Note: The challenges presented are typical for a performance-focused marketing designer. The growth opportunities highlight areas for skill development that are directly relevant to advancing a career in performance marketing and digital creative strategy.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing creative assets for a user acquisition campaign versus a re-engagement campaign?" (Focus on tailoring design to specific funnel stages and objectives).

• "Describe a time you used data or performance feedback to significantly improve a design. What was the outcome?" (Highlight your data-driven approach and ability to iterate).

• "How do you ensure brand consistency across multiple digital platforms and campaign types while still allowing for creative variation?" (Discuss your process for brand guidelines and creative exploration).

• "Walk us through your process for creating a short animated graphic for a social media ad. What are the key considerations?" (Demonstrate your motion graphics workflow and strategic thinking). Company & Culture Questions:

• "What excites you about Betr and our mission to build the first real money gaming Super App?" (Show genuine interest and understanding of the company vision).

• "How do you handle constructive criticism or feedback on your designs from stakeholders?" (Emphasize your collaborative and adaptable nature).

• "Given our focus on growth, how do you see your design skills directly contributing to Betr's user acquisition and retention goals?" (Connect your skills to business objectives). Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects that showcase conversion-driven design and measurable results.

• Quantify Everything: For each project, clearly state the objective, your role, the solution, and the results (e.g., "Increased CTR by X%", "Improved conversion rate by Y%", "Achieved Z impressions").

• Explain Your "Why": For every design decision, be ready to explain the rationale behind it, linking it back to campaign goals, audience insights, or performance data.

• Showcase Process: Briefly outline your design process, including research, ideation, collaboration, and iteration.

• Motion Graphics Focus: Dedicate specific time to showcase and explain your motion graphics work, detailing the creative intent and technical execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical skill, and a business-oriented mindset. Candidates need to prove they can design effectively for performance and contribute directly to Betr's growth objectives.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to digital advertising, social media, email marketing, and motion graphics. Showcase examples that demonstrate conversion focus and measurable impact on user acquisition or retention.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of graphic design experience and 2+ years of motion graphics experience. Use keywords from the job description such as "digital marketing," "user acquisition," "retention strategies," "Adobe Creative Suite," and "Figma." Quantify achievements whenever possible.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to performance-driven creative, and how you collaborate with marketing teams. Practice presenting your portfolio, focusing on storytelling and quantifying results.

• Company Research: Familiarize yourself with Betr's Super App offerings, its target audience, and its brand voice. Understand their recent marketing campaigns and social media presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---