Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: 7-Eleven

Location: Surrey, BC, Canada (Hybrid, with potential for fully remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design / Retail

Date Posted: June 1, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid with Remote Option

🚀 Role Summary

• Creative Asset Generation: Responsible for designing and producing visually compelling, on-brand graphic assets across a multitude of channels, including print, digital, in-store, and social media, to drive retail sales and enhance brand engagement.

• Brand Storytelling & Engagement: Focuses on translating creative briefs into engaging designs that resonate with diverse audiences, including Gen Z and Alpha, by injecting elements of fun and creating emotional connections.

• Cross-Functional Collaboration: Works closely with marketing teams (Brand, Store Experience, Digital, E-Commerce, Social, Loyalty, Integrated Marketing) and other organizational departments to bring campaigns and initiatives to life.

• Brand System Evolution: Contributes to the ongoing refinement of the 7-Eleven brand by developing and maintaining templates, visual systems, iconography, and typography frameworks.

📝 Enhancement Note: This role is positioned within a large, established retail organization (7-Eleven), suggesting a need for designers who can balance creative vision with strict brand guidelines and high-volume output. The emphasis on Gen Z and Alpha indicates a requirement for contemporary design sensibilities and an understanding of youth culture trends in marketing. The hybrid/remote flexibility is a key differentiator for attracting talent in the current market.

📈 Primary Responsibilities

• Develop and execute on-brand graphic art and visual elements for print, digital, in-store, and social media platforms.

• Design a diverse range of marketing materials to drive conversion and retail sales growth, including in-store signage, product packaging, merchandising displays, direct mail, email campaigns, brochures, digital advertisements, app and web assets, social media content, and motion/video graphics.

• Infuse brand communications with elements of fun and engaging content to capture audience attention.

• Collaborate with Brand, Store Experience, Digital, E-Commerce, Social Media, Loyalty, and Integrated Marketing teams to ensure cohesive campaign execution across all customer touchpoints.

• Support packaging and in-store program rollouts by adapting creative assets to various SKUs, formats, and regional specifications.

• Assist in refining and evolving the brand identity through the development and maintenance of templates, visual systems, iconography, and layout frameworks.

• Maintain and organize the Digital Asset Management (DAM) library, ensuring proper filing and accessibility of creative assets.

• Manage multiple concurrent projects, effectively prioritizing tasks and meeting deadlines within a fast-paced retail environment.

• Consult with internal teams to define project objectives, gather requirements, provide creative recommendations, and ensure strategic alignment of design solutions.

• Support photoshoots, image sourcing, retouching, and adaptation of photography and visual content as required.

• Ensure all creative output adheres to 7-Eleven brand standards, maintaining consistency while exploring innovative approaches.

• Participate in creative review sessions, providing and receiving constructive feedback to elevate the team's overall creative output.

• Stay abreast of emerging technologies, design trends, retail marketing best practices, and the competitive landscape to continuously enhance creative quality.

📝 Enhancement Note: The responsibilities highlight a broad scope of design work, from conceptualization to production-ready assets. The emphasis on "adapting creative to multiple SKUs, formats, and regional needs" suggests a need for efficiency and meticulous attention to detail in production workflows. The mention of "motion/video graphics" and "After Effects/Premiere" indicates a growing demand for dynamic content creation within traditional marketing roles.

🎓 Skills & Qualifications

Education:

• Degree or diploma in Graphic Design, Visual Communication, or a related field.

Experience:

• Minimum of 4 years of professional graphic design experience.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including InDesign, Illustrator, and Photoshop.

• Strong understanding and demonstrable skill in typography, color theory, layout, and composition.

• Proven ability to translate creative visions into polished, execution-ready designs.

• Experience in producing accurate production-ready art files for both print and digital, adhering to correct specifications, file setup, accessibility considerations, and quality control.

• A robust portfolio showcasing expertise across print and digital media, with a specific emphasis on in-store signage and digital advertisements.

• Solid working knowledge of Microsoft Office Suite.

• Excellent communication and interpersonal skills, with the ability to clearly articulate design rationale and collaborate effectively with cross-functional teams.

• Demonstrated ability to build and maintain positive working relationships and contribute to a team-first creative culture.

Preferred Skills:

• Experience with motion graphics and video editing software, specifically Adobe After Effects and Premiere.

• Familiarity with project management tools such as Adobe Workfront or similar platforms.

• Experience with digital asset management (DAM) tools.

• Understanding of pre-production processes.

• Ability to work with external agency partners to translate concepts into owned-channel formats.

📝 Enhancement Note: The requirement for a strong portfolio with specific emphasis on in-store signage and digital ads is critical. Candidates should prepare to showcase projects that demonstrate their ability to create impactful visuals for retail environments and online campaigns. The inclusion of motion graphics and video editing as "assets" suggests a growing need for multimedia capabilities, making candidates with these skills highly competitive.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 4 years of professional graphic design work.

• Specific examples demonstrating expertise in creating on-brand assets for retail environments, including in-store signage, point-of-sale materials, and merchandising displays.

• A strong collection of digital design examples, such as digital ads, social media graphics, website banners, and email campaign visuals.

• Case studies or project breakdowns that illustrate the design process from brief to final execution, highlighting problem-solving and creative solutions.

Process Documentation:

• Showcase projects where understanding of pre-production processes was critical.

• Provide examples of creating production-ready art files for print and digital, detailing considerations for file setup, specs, and quality control.

• Demonstrate experience in adapting creative assets for multiple SKUs, formats, and regional requirements, highlighting workflow efficiency.

• If applicable, include examples of motion graphics or video projects, outlining the production workflow and tools used.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should curate their submissions to directly address the responsibilities outlined, particularly highlighting retail-specific design challenges and digital campaign execution. The ability to articulate the "process" behind the creative – from brief interpretation to final asset delivery – will be a key differentiator.

💵 Compensation & Benefits

Salary Range: $61,381 - $75,026 CAD annually (approximately $29.51 - $36.07 CAD per hour)

Benefits:

• Comprehensive benefits package (details to be confirmed, but likely includes health, dental, vision).

• Potential for bonus, commission, or long-term incentive compensation (discretionary).

• Access to employee discounts or perks.

• Opportunities for professional development and training.

• Paid time off, including vacation and holidays.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary range provided is based on the information in the job description. For a comprehensive understanding of the benefits package, candidates should refer to the provided links for US and Canadian benefits. The hourly rate is derived from the annual salary range and a standard 40-hour work week. Researching typical retail marketing graphic designer salaries in the Surrey, BC area would provide additional context.

🎯 Team & Company Context

🏢 Company Culture

Industry: Convenience Retail, Restaurants, and Fuel. 7-Eleven is a global leader, operating over 86,000 locations worldwide.

Company Size: Large enterprise (over 86,000 locations globally; specific corporate employee count not detailed but implied to be significant).

Founded: 1927. This long history signifies stability and a well-established brand presence.

Team Structure:

• The role reports to the Creative Services Manager.

• Integration within an in-house Creative Services team, working alongside other designers and creative professionals.

• Close collaboration with various Marketing departments (Brand, Store Experience, Digital, E-Commerce, Social, Loyalty, Integrated Marketing).

Methodology:

• Data-Driven Creativity: While creative, the output must be strategically grounded and aimed at driving store traffic, brand love, and sales growth.

• Customer-Obsessed Approach: Focus on understanding and engaging target audiences, particularly Gen Z and Alpha, through relevant and impactful design.

• Brand Consistency: Emphasis on adhering to established brand standards while pushing innovation.

• Agile & Fast-Paced: Thrives in a dynamic retail environment requiring adaptability and efficiency.

Company Website: [7-Eleven Canada Website - Assuming this is the relevant portal, though not explicitly provided]

📝 Enhancement Note: Working for a globally recognized brand like 7-Eleven offers stability and the opportunity to impact a wide customer base. The in-house creative team structure suggests a collaborative environment where designers are integral to marketing strategy. The emphasis on "activating awesome" and "fun and engaging" content points to a culture that values creativity and a positive brand personality.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role requires 4+ years of experience, indicating a level beyond entry-level, with significant hands-on design responsibilities and project management expectations.

Reporting Structure: Reports to the Creative Services Manager, who likely oversees the overall creative output and team direction. This provides a clear line of communication and mentorship.

Operations Impact: The Graphic Designer plays a critical role in shaping the visual representation of 7-Eleven Canada. Their work directly influences customer perception, brand engagement, and ultimately, store traffic and sales through compelling marketing materials across all touchpoints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, packaging design, or digital campaign creative.

• Brand System Development: Potential to take on more responsibility in refining and evolving the brand's visual identity.

• Project Leadership: As experience grows, the ability to lead design aspects of larger campaigns or initiatives.

• Mentorship: Potential to mentor junior designers or interns within the team.

• Cross-Functional Exposure: Gaining broader marketing and business acumen through collaboration with various departments.

📝 Enhancement Note: For a mid-level designer, growth often involves taking on more complex projects, developing strategic design thinking, and potentially moving towards a senior designer or art director role. The hybrid/remote flexibility also offers growth in terms of work-life balance and autonomy.

🌐 Work Environment

Office Type: Hybrid work model in Surrey, BC, with the possibility of a fully remote arrangement for the right candidate. This suggests a modern approach to work arrangements.

Office Location(s): Surrey, BC, Canada. The hybrid model implies some in-office presence, fostering team collaboration and access to office resources.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional collaboration emphasize teamwork and shared creative processes.

• Tools & Technology: Access to Adobe Creative Cloud and potentially project management tools like Adobe Workfront.

• Team Interaction: Opportunities to connect with the Creative Services team and marketing stakeholders, fostering idea exchange and feedback loops.

Work Schedule: Standard 40-hour work week, offering a structured schedule with flexibility potential due to the hybrid/remote option.

📝 Enhancement Note: The hybrid/remote flexibility is a significant aspect of the work environment, appealing to candidates seeking work-life balance. The Surrey office location provides a base for those opting for hybrid work. The emphasis on collaboration suggests that even with remote options, strong communication and team engagement are expected.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio for qualifications and creative fit.

• Portfolio Presentation: Likely a session where the candidate presents their portfolio, discusses their design process, and highlights relevant projects. This is a critical stage for assessing design skills and communication.

• Skills Assessment/Challenge: May include a design challenge or a brief to assess problem-solving skills, creativity under pressure, and ability to interpret a brief.

• Cross-Functional Interviews: Meetings with marketing stakeholders to assess collaboration skills, understanding of marketing objectives, and cultural fit.

• Manager Interview: Final discussion with the Creative Services Manager to assess overall fit, career aspirations, and suitability for the team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize retail, CPG, or agency work that showcases print, digital, and in-store design.

• Tell a Story: For each project, explain the brief, your role, the challenges, your creative process, the solutions, and the results (if measurable).

• Showcase Process: Include sketches, mood boards, or early concepts to demonstrate your thinking.

• Highlight Technical Proficiency: Ensure examples demonstrate mastery of typography, color, layout, and production readiness.

• Address Specific Requirements: Feature examples of in-store signage and digital ads prominently. If you have motion graphics or video, include those as well.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and your understanding of brand guidelines.

Challenge Preparation:

• Understand the Brand: Thoroughly research 7-Eleven Canada's current marketing campaigns, visual identity, and target audiences (especially Gen Z/Alpha).

• Think Retail-Centric: Focus on how design drives sales and customer engagement in a retail context.

• Practice Brief Interpretation: Be ready to quickly grasp a new brief, ask clarifying questions, and outline a design approach.

• Time Management: Practice executing design tasks within timed constraints.

• Presentation Skills: Prepare to clearly articulate your design rationale and defend your choices.

📝 Enhancement Note: The portfolio review is likely the most significant hurdle. Candidates must present a visually compelling and well-articulated case for their design capabilities, directly aligning with the stated requirements and responsibilities. The interview process will heavily weigh creative execution, strategic thinking, and collaborative potential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • InDesign: For layout and print production.
  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • After Effects: (Preferred/Asset) For motion graphics and animation.
  • Premiere: (Preferred/Asset) For video editing.

• Microsoft Office Suite: For general document creation, presentations, and communication.

Analytics & Reporting: (Indirectly relevant, as designers will create assets for these channels)

• Understanding of digital ad specifications and performance metrics for social media, web, and email.

CRM & Automation: (Indirectly relevant)

Project Management & DAM:

• Adobe Workfront (or similar): (Asset) For project tracking, task management, and workflow.

• Digital Asset Management (DAM) Tools: (Asset) For organizing, storing, and retrieving creative assets.

📝 Enhancement Note: Mastery of Adobe Creative Cloud is non-negotiable, with a strong emphasis on InDesign, Illustrator, and Photoshop. Proficiency in After Effects and Premiere is a significant advantage, indicating a need for dynamic content creation. Familiarity with DAM and project management tools is beneficial for efficient workflow in a large organization.

👥 Team Culture & Values

Operations Values:

• "Activate Awesome": A core company slogan suggesting a culture that encourages enthusiasm, boldness, and making a positive impact.

• Customer Obsession: Prioritizing customer needs and experiences in all creative output.

• Innovation: Encouraging new ideas and pushing creative boundaries within brand guidelines.

• Collaboration: Valuing teamwork, open communication, and mutual support across departments.

• Efficiency & Speed: Operating effectively in a fast-paced retail environment, meeting deadlines, and optimizing workflows.

• Fun & Engaging: A desire to inject personality and enjoyment into brand communications.

Collaboration Style:

• Cross-Functional Integration: Actively working with marketing, brand, digital, and store experience teams to achieve unified campaign goals.

• Feedback-Driven: Participating in creative reviews, providing and receiving constructive criticism to improve designs.

• Partnership: Working effectively with internal teams and potentially external agency partners.

• Team-First Mentality: Contributing to a supportive and positive creative culture.

📝 Enhancement Note: The company culture appears to be dynamic, customer-focused, and encouraging of creative expression, within a structured framework. The emphasis on "fun and engaging" content suggests that designers who can bring personality and energy to their work will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Meeting strict brand guidelines while still producing fresh, engaging creative for diverse audiences.

• High-Volume Output: Managing a continuous stream of design requests across multiple channels in a fast-paced retail setting.

• Adapting to Trends: Staying current with rapidly evolving design trends, especially those relevant to younger demographics (Gen Z/Alpha).

• Technical Skill Expansion: Developing proficiency in motion graphics and video editing if not already present.

• Remote/Hybrid Workflow Management: Effectively collaborating and maintaining productivity across different work locations.

Learning & Development Opportunities:

• Advanced Software Training: Potential for training in motion graphics, video editing, or other Adobe Creative Cloud applications.

• Retail & CPG Marketing Insights: Deepening understanding of how design impacts retail sales and consumer behavior.

• Brand System Development: Opportunities to contribute to and potentially lead aspects of brand guideline evolution.

• Cross-Departmental Projects: Gaining exposure to broader marketing strategies and business objectives.

• Industry Trends: Staying informed through company resources, conferences, or workshops on design and retail marketing.

📝 Enhancement Note: The primary growth opportunity lies in expanding technical skills (motion graphics/video) and deepening strategic design thinking within a large retail context. Challenges are typical for a designer in a high-volume, brand-conscious environment, but also present clear pathways for skill development.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to create a design that was both on-brand and innovative for a specific target audience, like Gen Z." (Prepare a case study that highlights your ability to balance brand guidelines with creative interpretation for a younger demographic.)

• "Describe your process for creating marketing assets for a retail campaign, from brief to final delivery." (Outline your workflow, including how you gather requirements, brainstorm ideas, execute designs, and ensure production readiness.)

• "How do you ensure your designs for print and digital channels are technically accurate and meet all specifications?" (Explain your quality control process for file preparation, including understanding bleed, resolution, color modes, and accessibility.)

Company & Culture Questions:

• "What appeals to you about working for 7-Eleven and our brand?" (Research 7-Eleven's current marketing, values, and Canadian presence. Connect your skills and passion to their mission.)

• "How do you stay current with design trends relevant to retail and younger audiences?" (Mention specific resources, designers, or publications you follow.)

Portfolio Presentation Strategy:

• Focus on Relevance: Select projects that directly address the job description's requirements (in-store signage, digital ads, packaging, social media).

• Quantify Impact (if possible): If you have any data on how your designs performed (e.g., increased click-through rates, sales lift), present it.

• Showcase Process, Not Just Pretty Pictures: Explain your thinking, problem-solving, and decision-making for each project.

• Be Concise and Energetic: Present your work clearly and enthusiastically. Aim for about 1-2 minutes per project.

• Prepare for Technical Questions: Be ready to discuss software usage, file formats, and production considerations.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your creative process and strategic thinking. Preparation should focus on aligning your past work and experiences with 7-Eleven's specific needs, brand, and target audiences.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided career portal link.

• Portfolio Customization: Tailor your portfolio to prominently feature work relevant to retail environments, in-store signage, and digital marketing campaigns. Ensure it demonstrates a strong grasp of typography, layout, and brand consistency.

• Resume Optimization: Highlight your 4+ years of professional design experience, proficiency in Adobe Creative Cloud (especially InDesign, Illustrator, Photoshop), and any experience with motion graphics or video editing. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common interview questions, focusing on your ability to "activate awesome" and create engaging content.

• Company Research: Familiarize yourself with 7-Eleven Canada's current marketing initiatives, brand voice, and target demographics (Gen Z/Alpha) to demonstrate your understanding and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.