Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: 7-Eleven

Location: Surrey, BC, Canada (Hybrid; Remote considered for the right candidate)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: May 28, 2026

Experience Level: Mid-Level (4+ years)

Remote Status: Hybrid / Remote OK

🚀 Role Summary

• This role is pivotal in shaping 7-Eleven Canada's brand presence across all customer touchpoints, focusing on creating engaging and on-brand visual assets.

• The Graphic Designer will be instrumental in translating marketing briefs into compelling creative for print, digital, in-store, and social media campaigns, with a strong emphasis on driving retail sales and brand love.

• Key responsibilities include developing diverse marketing materials, supporting packaging and merchandising initiatives, and contributing to the ongoing evolution of the 7-Eleven brand's visual identity.

• This position requires a blend of creative conceptualization, pixel-perfect execution, and a deep understanding of retail marketing dynamics, particularly for audiences like Gen Z and Alpha.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the description highlights a strong operational component in asset management, campaign execution, and cross-functional collaboration, typical of a GTM (Go-To-Market) Operations or Marketing Operations support role. The emphasis on driving retail sales and store traffic also aligns with revenue-generating operational goals.

📈 Primary Responsibilities

• Develop and execute on-brand graphic art and visual elements for a wide array of marketing materials, including print, digital, in-store signage, social media content, and packaging.

• Design marketing collateral and content specifically aimed at driving conversion, increasing retail sales, and fostering brand engagement across all customer touchpoints.

• Collaborate closely with internal Marketing teams (Brand, Store Experience, Digital, e-Commerce, Social Media, Loyalty, Integrated Marketing) to conceptualize and deliver integrated campaigns.

• Adapt and refine creative assets for various formats, SKUs, and regional needs, supporting packaging, merchandising, and program rollouts.

• Contribute to brand consistency and evolution by refining templates, visual systems, iconography, typography, and layout frameworks.

• Manage and maintain the Digital Asset Management (DAM) library, ensuring accurate filing, organization, and accessibility of creative assets.

• Effectively manage multiple concurrent design projects, prioritizing tasks and meeting deadlines in a fast-paced retail environment.

• Consult with internal stakeholders to understand project objectives, gather requirements, provide creative recommendations, and ensure strategic alignment of design solutions.

• Support production activities including photoshoots, image sourcing, retouching, and adaptation of photography and visual content.

• Ensure all creative output adheres to 7-Eleven brand standards while actively exploring innovative solutions within established guidelines.

• Participate actively in creative reviews, providing and receiving constructive feedback to elevate the team's overall creative output and quality.

• Stay abreast of current design technologies, emerging trends in retail marketing, and the competitive landscape to drive continuous improvement in creative execution.

📝 Enhancement Note: The responsibilities list is comprehensive and clearly outlines the tactical execution required. It emphasizes adherence to brand standards and collaboration, which are key operational functions in ensuring consistent brand messaging and efficient campaign deployment.

🎓 Skills & Qualifications

Education:

• Degree or diploma in Graphic Design, Visual Communication, or a related field.

• Equivalent combination of education and professional experience will be considered. Experience:

• Minimum of 4 years of professional graphic design experience.

• Ideally, experience within a retail, Quick Service Restaurant (QSR), Consumer Packaged Goods (CPG), or agency environment. Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, including InDesign, Illustrator, Photoshop, After Effects, and Premiere.

• Strong understanding and practical application of typography, color theory, layout, and composition principles.

• Proven ability to translate creative visions into tangible, high-quality design assets with exceptional execution.

• Demonstrated passion for creating designs that foster emotional connections with target audiences.

• Expertise in preparing accurate production-ready art files for both print and digital media, including correct specs, file setup, accessibility considerations, and quality control.

• Solid working knowledge of Microsoft Office Suite.

• Strong organizational and project management skills to effectively handle multiple concurrent projects and deadlines.

• Excellent communication and interpersonal skills, with the ability to clearly articulate design rationale and collaborate effectively with cross-functional teams.

• Ability to build and maintain positive working relationships and contribute to a team-first creative culture.

• Experience adapting creative assets across multiple channels (store, digital, social, email, packaging, campaign assets). Preferred Skills:

• Experience in motion graphics and video editing.

• Familiarity with project management tools such as Adobe Workfront or similar workflow management systems.

• Familiarity with Digital Asset Management (DAM) tools.

• Experience working with external agency partners to translate concepts into owned-channel formats.

📝 Enhancement Note: The requirement for advanced Adobe Creative Cloud skills, production-ready file preparation, and experience with DAM systems are critical operational competencies for this role, ensuring efficient asset creation and management within a larger marketing workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse portfolio is mandatory, showcasing expertise across both print and digital media.

• Emphasis should be placed on demonstrating capabilities in creating in-store signage, digital advertisements, and campaign assets.

• The portfolio should illustrate the ability to translate creative briefs into visually compelling and strategically aligned designs.

• Examples demonstrating adaptability in creating assets for various channels (store, digital, social, email, packaging) are highly valued. Process Documentation:

• Candidates should be prepared to discuss their process for taking a project from initial brief to final asset delivery, including steps for feedback, revisions, and quality assurance.

• Demonstrate an understanding of pre-production processes and how to ensure files are "traffic-ready" for various media outputs.

• Evidence of workflow management and ability to handle multiple projects concurrently, highlighting efficiency and organizational strategies.

📝 Enhancement Note: For a design role with operational responsibilities, a portfolio is paramount. It serves as the primary indicator of an applicant's ability to execute, manage workflows, and deliver on brand and campaign objectives efficiently.

💵 Compensation & Benefits

Salary Range: $61,381 - $75,026 CAD annually (or $29.51 - $36.07 CAD hourly)

Benefits:

• Access to comprehensive benefits package for employees in Canada, as detailed in the provided link.

• Opportunities for professional development and continuous learning in design trends and retail marketing.

• Potential for involvement in shaping the creative future of an iconic global brand.

• Supportive team environment focused on collaboration and innovation. Working Hours:

• Standard full-time hours, likely around 40 hours per week.

• Flexibility is indicated with the potential for a hybrid or fully remote arrangement for the right candidate.

📝 Enhancement Note: The salary range provided is specific to the Canadian market and aligns with mid-level graphic design roles. The mention of a comprehensive benefits package applicable in Canada is a key detail for candidates evaluating total compensation. The flexibility in work arrangement is a significant operational perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Convenience Stores, Restaurants, Fuel)

Company Size: Global presence with over 86,000 locations worldwide, indicating a large corporate structure with significant operational scale.

Founded: 1927, signifying a long-standing history and established brand presence.

Team Structure:

• The role is part of the in-house Creative Services team, reporting to the Creative Services Manager.

• This team collaborates closely with various Marketing departments (Brand, Store Experience, Digital, e-Commerce, Social, Loyalty, Integrated Marketing) and other cross-functional teams.

• The collaborative nature suggests a matrixed reporting or project-based interaction model, common in large organizations aiming for integrated campaign execution. Methodology:

• Emphasis on "activating awesome" and making a meaningful impact.

• Focus on customer obsession, innovation, and being the customer's first choice.

• Creative process involves translating briefs into eye-catching, on-brand designs that are culturally relevant and engaging.

• A balance of conceptual thinking and precise execution is valued.

• The goal is to drive store traffic, brand love, and retail sales growth through strong creative output.

Company Website: [7-Eleven Canada Website - Implicitly linked via domain]

📝 Enhancement Note: 7-Eleven's culture prioritizes customer experience, innovation, and community impact. For a graphic designer, this translates to a role where creativity serves business objectives like driving sales and brand loyalty. The scale of the company means processes are likely well-defined but also require adaptability.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is an individual contributor focused on execution and creative problem-solving within the marketing operations framework. It requires a solid foundation in design principles and practical experience in producing marketing assets.

Reporting Structure: Reports to the Creative Services Manager, indicating a clear line of management within the creative department. This manager likely oversees the operational aspects of creative production and team output.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, brand perception, and ultimately, retail sales. By creating compelling visuals, they contribute to customer engagement, store traffic, and brand loyalty, which are key revenue drivers. The role supports the operational goal of consistent and impactful brand communication.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas like packaging, digital advertising, or motion graphics within the retail context.

• Leadership Track: Potential to grow into a Senior Graphic Designer role, leading smaller projects or mentoring junior designers, and potentially influencing creative strategy.

• Cross-functional Exposure: Gaining broader experience by working across various marketing functions, which can lead to opportunities in broader marketing roles or brand management.

• Skill Development: Continuous learning in design trends, software updates, and retail marketing best practices, supported by the company's focus on innovation.

📝 Enhancement Note: This role provides a solid foundation in creative operations within a large retail setting. Growth potential lies in deepening specialized design skills or moving towards project leadership within the creative services function.

🌐 Work Environment

Office Type: Hybrid work model for candidates in Surrey, BC, with fully remote arrangements considered for exceptional candidates across Canada. This suggests a modern, flexible approach to work.

Office Location(s): Primarily Surrey, BC, Canada, with potential for remote work across Canada.

Workspace Context:

• The hybrid model implies access to office facilities for collaborative work, meetings, and brainstorming sessions, fostering team interaction.

• A remote option indicates that the necessary technology and infrastructure are in place to support distributed creative teams.

• The role requires collaboration with diverse teams, suggesting an environment that encourages cross-functional communication and idea sharing.

• Access to standard office technology and creative software is expected.

Work Schedule: Full-time, with potential for flexibility due to the hybrid/remote options. This allows for better work-life integration, which is increasingly important for operational efficiency and employee satisfaction.

📝 Enhancement Note: The hybrid and remote flexibility offered is a significant operational consideration, allowing for talent acquisition across Canada and accommodating diverse working preferences, which can boost productivity and retention.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess creative skills and experience against requirements.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, explaining their design process, rationale, and the impact of their work. This is a key step to evaluate problem-solving abilities and creative execution.

• Skills Assessment: May include a practical design test or a case study related to retail marketing challenges to gauge proficiency in Adobe Creative Suite and conceptual thinking.

• Behavioral & Cultural Fit Interviews: Discussions with the Creative Services Manager and potentially other marketing team members to assess collaboration style, communication skills, and alignment with 7-Eleven's values.

Portfolio Review Tips:

• Curate your strongest, most relevant work, focusing on retail, CPG, or similar fast-paced environments.

• For each project, clearly articulate the brief, your role, your design process, challenges faced, and the results or impact achieved (e.g., increased engagement, sales uplift, brand consistency).

• Highlight projects that demonstrate your ability to create assets for diverse channels (print, digital, social, in-store) and your proficiency with motion graphics if applicable.

• Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Be prepared to discuss how your designs align with brand standards and drive business objectives. Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clear communication of your design strategy and rationale.

• Demonstrate efficiency and problem-solving skills within the given timeframe.

• Ensure final deliverables are polished and meet the specified requirements.

📝 Enhancement Note: The emphasis on portfolio presentation and discussion highlights the critical nature of visual communication skills and the ability to articulate the strategic thinking behind design choices in an operational context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite: InDesign, Illustrator, Photoshop (essential for all design tasks).

• Adobe After Effects & Premiere: Highly desirable for motion graphics and video editing.

• Microsoft Office Suite: For general document creation, presentations, and communication.

Analytics & Reporting:

• While not a primary function, understanding how creative assets perform via marketing analytics (e.g., engagement rates, conversion data) is beneficial. Familiarity with how creative impacts key performance indicators (KPIs) is a plus. CRM & Automation:

• Familiarity with how creative assets are deployed through marketing automation platforms or CRM systems (e.g., email marketing tools, social media schedulers) is advantageous. Project Management & DAM:

• Adobe Workfront (or similar): Preferred for workflow management, task tracking, and project collaboration.

• Digital Asset Management (DAM) tools: Experience managing digital assets is required.

📝 Enhancement Note: Proficiency in the Adobe Creative Cloud is non-negotiable. Experience with project management and DAM tools indicates an understanding of operational workflows and asset governance, crucial for efficiency in a large organization.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: All creative work should aim to enhance the customer experience and drive brand affinity.

• Innovation: Encouragement to "activate awesome" and push creative boundaries while adhering to brand guidelines.

• Collaboration: A strong emphasis on teamwork and working effectively with cross-functional departments.

• Efficiency & Execution: Delivering high-quality work accurately and on time in a fast-paced retail environment.

• Brand Consistency: Maintaining and evolving the 7-Eleven brand identity across all touchpoints.

Collaboration Style:

• Team-oriented and supportive, fostering a "team-first creative culture."

• Open to constructive feedback and collaborative problem-solving.

• Ability to work effectively with diverse teams across marketing, product, and operations.

• Clear communication to present design rationale and gather requirements.

📝 Enhancement Note: The culture values creativity that directly supports business objectives and emphasizes collaboration. This means the designer needs to be both artistically adept and operationally minded, understanding how their work fits into the larger marketing and sales ecosystem.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Retail: Adapting to the fast-paced and often demanding nature of the retail industry, requiring quick turnarounds and flexibility.

• Brand Consistency vs. Innovation: Balancing the need to adhere strictly to brand standards with the desire to introduce fresh, innovative creative concepts.

• Cross-functional Alignment: Ensuring creative solutions meet the diverse needs and expectations of multiple internal stakeholders.

• Asset Management at Scale: Managing a large volume of digital assets efficiently and ensuring they are consistently used across various platforms.

Learning & Development Opportunities:

• Mastering Retail Creative: Deepening expertise in design strategies specifically tailored for the retail sector, including in-store, digital, and CPG marketing.

• Advanced Software Skills: Opportunity to further develop skills in motion graphics, video editing, and potentially emerging design technologies.

• Project Management Proficiency: Gaining experience with tools like Adobe Workfront can enhance project management capabilities.

• Brand Stewardship: Contributing to the evolution of a globally recognized brand and understanding its strategic direction.

📝 Enhancement Note: The challenges are rooted in operational realities of large-scale retail marketing. Growth opportunities are focused on specializing within retail creative and enhancing operational efficiency through advanced tool usage and strategic thinking.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new campaign asset, from brief to final delivery, ensuring it's on-brand and drives engagement." (Focus on workflow, collaboration, and results).

• "How do you approach balancing creative innovation with strict brand guidelines, especially in a retail environment?" (Highlight your understanding of brand operations).

• "Tell us about a time you had to adapt a design for multiple channels or SKUs. What was your process, and what were the outcomes?" (Showcase adaptability and attention to detail). Company & Culture Questions:

• "What excites you about 7-Eleven's brand, and how do you see your design skills contributing to our 'Activate Awesome' mission?" (Research the brand, its values, and recent campaigns).

• "How do you approach receiving and giving constructive feedback in a team environment?" (Demonstrate collaborative spirit).

• "How do you ensure your creative work aligns with business objectives, such as driving store traffic or sales?" (Connect design to operational impact). Portfolio Presentation Strategy:

• Select 3-5 of your strongest, most relevant projects. For each, prepare to discuss:

  • The client/project objective (the "why").
  • Your specific role and contributions.
  • Your design process and problem-solving approach.
  • Key creative decisions and their rationale.
  • The results or impact achieved (quantify if possible).

• Ensure your presentation is concise, visually engaging, and clearly articulates your skills and strategic thinking.

• Be ready to answer questions about your technical proficiency and your approach to asset management and production.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also an understanding of operational efficiency, brand governance, and the ability to collaborate effectively within a large marketing structure.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided link on the 7-Eleven Careers portal.

• Portfolio Customization: Tailor your portfolio to highlight relevant experience in retail, CPG, in-store signage, and digital campaign assets. Clearly articulate the business objectives behind each project.

• Resume Optimization: Ensure your resume clearly lists your proficiency with Adobe Creative Cloud, your years of experience, and any experience with project management or DAM tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Be ready to discuss how you handle feedback and collaborate with cross-functional teams. Prepare specific examples for common interview questions.

• Company Research: Familiarize yourself with 7-Eleven Canada's current marketing initiatives, brand voice, and recent campaigns to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.