Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Lamar Advertising Company

Location: TULSA, OK 74145, USA

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-06-18

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Design and produce impactful outdoor advertising campaigns, including billboards and digital displays, to enhance client visibility and drive business success.

• Collaborate closely with sales teams and external clients to translate strategic objectives into compelling visual designs that align with brand messaging and marketing goals.

• Manage the end-to-end creative process, from initial concept development and client communication to final art file preparation and printer coordination.

• Ensure all design output strictly adheres to Lamar Advertising's branding guidelines and industry best practices for outdoor media.

📝 Enhancement Note: This role is positioned within a company that is a leader in outdoor advertising, emphasizing the need for designers to understand the unique constraints and opportunities of this medium. The focus on "outdoor friendly" designs implies a specific skill set beyond general graphic design, requiring an understanding of visibility, readability from a distance, and impact in public spaces.

📈 Primary Responsibilities

• Develop and execute creative concepts for outdoor advertisements, including static billboards, digital displays, and potentially other formats like interstate logos and handpainted murals.

• Translate client briefs and sales team requirements into visually engaging and effective designs, ensuring alignment with client marketing strategies and brand identity.

• Collaborate with sales representatives to understand client needs, campaign objectives, and target audiences for each design project.

• Communicate directly with clients to gather feedback, present design mockups, and manage expectations throughout the creative revision process.

• Coordinate with print vendors to ensure accurate file preparation, including correct dimensions, color profiles, and resolution, for seamless production and installation.

• Adapt existing client artwork or digital content to fit the specifications and best practices of outdoor advertising formats.

• Maintain a library of design assets and ensure adherence to Lamar Advertising's brand guidelines across all creative output.

• Participate in brainstorming sessions to generate innovative design ideas and contribute to the overall creative strategy for client campaigns.

• Manage multiple design projects simultaneously, prioritizing tasks to meet deadlines and maintain consistent output quality.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management, requiring the designer to not only produce high-quality visuals but also to manage client expectations and coordinate with external partners like printers. This suggests a need for strong organizational and communication skills in addition to design proficiency.

🎓 Skills & Qualifications

Education:

• High School Diploma or equivalent required.

• Associate degree or equivalent technical schooling in Graphic Arts is required. Experience:

• A minimum of 2 years of experience in graphic arts is preferred.

• Equivalent combination of education and experience will be considered. Required Skills:

• Proficiency in Adobe Illustrator, Photoshop, and InDesign is essential for creating and manipulating design assets.

• Strong understanding of design principles, particularly layout, typography, and color theory, with an aptitude for outdoor design specifics.

• Ability to distinguish color patterns and apply good use of color to create visually appealing advertisements.

• Excellent verbal and written communication skills, with the ability to effectively communicate with clients, sales teams, and printers.

• Strong organizational skills, with the ability to manage multiple projects, set deadlines, and balance workloads effectively.

• Self-motivation, a personable demeanor, and a positive attitude are crucial for teamwork and client interaction.

• Creative and forward-thinking mindset with a solid understanding of design concepts.

• Ability to work independently with minimal direction and follow through on assignments.

• Skill in brainstorming individually and collaboratively to generate design ideas.

• Ability to respond positively to constructive criticism and incorporate feedback into designs.

• Proficiency in designing within company branding guidelines. Preferred Skills:

• Basic knowledge of the print production process for outdoor media.

• Familiarity with outdoor design specifics, including best practices for readability and impact in public spaces.

• Basic knowledge of PowerPoint and other presentation programs (e.g., Keynote, Prezi) for internal or client presentations.

• Knowledge of inventory and territory is preferred, suggesting an understanding of Lamar's market presence.

📝 Enhancement Note: The requirement for proficiency in Adobe Creative Suite and a strong understanding of layout and typography are standard for graphic design roles. However, the specific mention of "Outdoor design" and the need to distinguish color patterns and identify good use of color points to a specialized skill set focused on the unique demands of out-of-home advertising, where legibility and impact from a distance are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects, with a strong emphasis on work relevant to outdoor advertising or large-format graphics.

• Include examples that demonstrate an understanding of typography, color theory, and effective layout for high-impact visuals.

• Present case studies or project descriptions that highlight the design process, challenges, and the final outcome, particularly how the design met client objectives.

• Demonstrate proficiency in using Adobe Illustrator, Photoshop, and InDesign through the quality and complexity of the work presented.

• Include examples that illustrate an ability to work within established branding guidelines. Process Documentation:

• Be prepared to discuss your personal design workflow, from initial client brief to final asset delivery.

• Articulate how you approach client communication, feedback integration, and collaboration with sales teams or printers.

• Explain your methods for managing multiple projects, prioritizing tasks, and ensuring timely delivery of design assets.

• Describe your process for ensuring design accuracy, including file preparation for print and adherence to specifications.

📝 Enhancement Note: While a formal "portfolio requirement" isn't explicitly stated in the input, it's an industry standard for graphic design roles, especially those involving client-facing work. The emphasis on "outdoor design," "converting verbal requests into visual designs," and working with "printers" suggests that a portfolio should highlight projects that demonstrate these specific capabilities and the designer's process in achieving them.

💵 Compensation & Benefits

Salary Range: $20 - $22 per hour, dependent on relevant experience and qualifications.

Benefits:

• Phone allowance upon providing required documents.

• 120 hours of paid time off (PTO) that increases with tenure.

• 12 paid company holidays, including President's Day and Juneteenth.

• Comprehensive training program.

• Career advancement opportunities.

• Ongoing professional development and internal leadership programs to maximize career potential.

• Multiple medical plan options and a Health Savings Account (HSA).

• Hospital, Critical Illness, and Accident coverage.

• Short-term and long-term disability insurance.

• Paid parental leave.

• Employee Stock Purchase Plan.

• 401k plan with company match.

• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in the wellness program.

Working Hours: Monday - Friday, 8:00 AM - 5:00 PM (40 hours per week).

📝 Enhancement Note: The salary range provided is specific to the Tulsa, OK location. Based on industry benchmarks and the experience level requested (2-5 years), this range is competitive for a Graphic Designer role in this region. The benefits package is extensive, covering health, wellness, retirement, and professional development, indicating a strong employee support system.

🎯 Team & Company Context

🏢 Company Culture

Industry: Outdoor Advertising. Lamar Advertising is one of the largest outdoor advertising companies globally, providing ad space through billboards, interstate logos, handpainted murals, transportation advertising, airports, and a vast network of digital billboards.

Company Size: Large. Lamar operates over 360,000 displays across the United States and Canada, indicating a significant operational footprint and workforce.

Founded: 1902. With over a century of history, Lamar Advertising Company has a long-standing reputation and deep experience in the advertising industry.

Team Structure:

• The Graphic Designer will be part of the local Lamar office in Tulsa, OK, working closely with the sales teams.

• This role is embedded within a regional operational structure, likely involving collaboration with other local sales and operational staff.

• Cross-functional collaboration is key, with direct interaction with sales representatives, clients, and external printers. Methodology:

• Data-driven approach to advertising, focusing on reaching broad audiences effectively.

• Emphasis on client strategy and ensuring designs contribute to client success and brand visibility.

• Commitment to efficient production processes, from design to print, to meet deadlines and client expectations.

• A culture that values collaboration, transparency, and community involvement, as indicated by their "Golden Rule" philosophy and Great Place to Work certification.

Company Website: https://www.lamar.com/

📝 Enhancement Note: Lamar Advertising's long history and large scale suggest a stable and established organization. The company culture emphasizes the "Golden Rule," honesty, integrity, transparency, and community involvement. The "people-first" culture and investment in employee connection are highlighted, suggesting a supportive work environment. For a Graphic Designer, this means working within a structured yet collaborative framework, with opportunities to impact local businesses.

📈 Career & Growth Analysis

Operations Career Level: This role is an entry-to-mid-level position within the creative operations function of Lamar Advertising. It focuses on the execution of design tasks that directly support sales and client marketing efforts.

Reporting Structure: The Graphic Designer will likely report to a local office manager, sales manager, or a lead designer, depending on the specific structure of the Tulsa office. They will work closely with sales teams.

Operations Impact: The Graphic Designer's work directly impacts the success of Lamar's clients by creating visually compelling advertisements that capture attention and drive engagement. This role is crucial for ensuring the quality and effectiveness of the advertising inventory Lamar sells, thereby contributing to revenue generation and client retention.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in outdoor advertising design, learn new design software or techniques, and potentially explore digital design for Lamar's growing digital billboard network.

• Career Progression: Potential to advance into senior graphic designer roles, lead design projects, or move into related areas such as creative management or marketing coordination within Lamar's regional structure.

• Leadership Development: Lamar offers internal leadership programs, providing pathways for employees to develop management and leadership skills, potentially leading to supervisory roles within the company.

📝 Enhancement Note: Lamar's stated commitment to "career advancement opportunities" and "internal leadership programs" suggests a structured approach to employee development. For a Graphic Designer, growth could involve specializing in digital out-of-home (DOOH) creative, moving into team lead roles, or leveraging their understanding of the advertising cycle to transition into sales support or marketing roles within the company.

🌐 Work Environment

Office Type: This is an on-site role located within a Lamar Advertising office in Tulsa, OK. The environment is described as an "office" setting, implying a professional workspace.

Office Location(s): The primary office location is Tulsa, OK 74145. Lamar Advertising has numerous offices across the US and Canada, but this specific role is tied to the Tulsa market.

Workspace Context:

• The workspace is described as an "office" environment, suggesting standard office amenities and equipment.

• Opportunities for direct interaction with sales teams and potentially other creative or operational staff within the local office.

• The role involves working with industry-standard design software (Adobe Creative Suite) on office-based computer systems.

• The physical demands are typical for an office role: light lifting, seeing (reading and color distinction), sitting for more than 50% of the time, talking, and turning.

Work Schedule: The standard work schedule is Monday to Friday, 8:00 AM to 5:00 PM, providing a consistent 40-hour work week. This structure allows for predictable work hours and planning, while also accommodating the need for timely design delivery.

📝 Enhancement Note: The on-site requirement emphasizes the collaborative nature of the role, where direct interaction with sales teams and potentially clients is valued. The description of the physical demands is standard for office-based roles and does not suggest any unusual environmental factors beyond typical office conditions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Assessment: Submit application online, followed by a mandatory 8-15 minute personality assessment designed to compare professional soft skills against role requirements.

• Screening/First Interview: Likely a phone or video call with an HR representative or hiring manager to discuss qualifications, experience, and initial fit for the role. Be prepared to discuss your design philosophy and understanding of outdoor advertising.

• Design Challenge/Portfolio Review: Candidates may be asked to present their portfolio, discuss specific projects in detail, or complete a design challenge related to outdoor advertising concepts. Focus on demonstrating your process, problem-solving skills, and ability to meet client objectives.

• Final Interview: Potentially with a senior leader or a panel, focusing on cultural fit, long-term potential, and final assessment of skills and experience.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in layout, typography, color, and particularly any experience with large-format or outdoor advertising.

• Highlight Process: For each project, clearly articulate the brief, your design process, the challenges you faced, and how your design solved the client's problem or met their objectives. Use visuals to support your narrative.

• Demonstrate Tool Proficiency: Ensure your portfolio examples clearly exhibit your mastery of Adobe Illustrator, Photoshop, and InDesign.

• Showcase Outdoor Adaptability: If possible, include examples of designs adapted for different mediums or sizes, or specifically discuss how you approach designing for outdoor visibility and impact.

• Be Concise and Professional: Present your portfolio clearly and concisely. Be ready to answer questions about your design choices and your understanding of Lamar's business.

Challenge Preparation:

• Understand the Medium: Familiarize yourself with the principles of effective outdoor advertising design – legibility from a distance, limited text, strong visuals, and clear calls to action.

• Practice Core Software: Be ready to demonstrate or discuss your proficiency in Adobe Illustrator, Photoshop, and InDesign.

• Think Client-Centric: Practice framing your design solutions in terms of client needs and business outcomes, as this is a client-focused role.

• Time Management: If a design challenge is given, practice working under time constraints, prioritizing elements, and producing a presentable output.

📝 Enhancement Note: The mandatory personality assessment is a significant part of the initial screening. Candidates should take this seriously, answering honestly to ensure a good fit. The emphasis on a portfolio review and potential design challenge indicates that practical design skills and the ability to articulate one's creative process are critical evaluation points.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and creating scalable artwork for billboards.

• Adobe Photoshop: Crucial for image manipulation, photo retouching, and creating raster-based designs for digital displays.

• Adobe InDesign: Useful for layout design, especially if combining text, graphics, and images for marketing materials or more complex ad structures.

Analytics & Reporting:

• While not directly an analytics role, understanding how design impacts campaign performance (e.g., digital billboard engagement) could be beneficial. Proficiency in interpreting basic campaign data to inform design choices might be an advantage. CRM & Automation:

• Not directly applicable to the core design function, but familiarity with how designs are managed and deployed through Lamar's systems could be helpful. Understanding the sales pipeline and how creative assets support it is beneficial.

• PowerPoint/Keynote/Prezi: Basic knowledge is required for creating internal or client presentations to showcase designs and campaign concepts.

📝 Enhancement Note: The core technology stack is clearly defined as Adobe Creative Suite. The mention of PowerPoint, Keynote, and Prezi indicates that presentation skills using these tools are also expected, suggesting the designer may need to present their work internally or to clients.

👥 Team Culture & Values

Operations Values:

• Honesty and Integrity: Lamar operates by the Golden Rule, emphasizing ethical business practices in all interactions.

• Transparency: Open communication with employees and customers is a core value.

• Loyalty: Demonstrating commitment to customers, communities, and fellow employees.

• Community Involvement: Lamar is dedicated to serving the communities in which it operates.

• Efficiency and Effectiveness: Creating impactful designs that drive client success and contribute to Lamar's business objectives.

• Collaboration: Working effectively with sales teams, clients, and printers to achieve common goals.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with sales teams, acting as a creative partner to support their client relationships and sales efforts.

• Client-Focused: Designs are created with the client's strategy and objectives at the forefront.

• Partnership with Printers: Clear and effective communication with print vendors is essential for successful project execution.

• Team Spirit: Lamar aims for a "family atmosphere" within its local offices, fostering a sense of connection and shared purpose.

📝 Enhancement Note: Lamar's emphasis on the "Golden Rule" and its "people-first" culture suggests a positive and supportive work environment. For a Graphic Designer, this means being part of a team that values collaboration, open communication, and a commitment to mutual success, both internally and with clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Client Needs: Effectively translating client objectives and brand guidelines into compelling designs that also meet the unique requirements of outdoor advertising.

• Managing High Workload: The role requires managing multiple projects simultaneously under potential time constraints, demanding strong organizational and prioritization skills.

• Adapting to New Technologies: Staying current with evolving digital advertising technologies and design trends relevant to the outdoor advertising space.

• Client Feedback and Revisions: Navigating client feedback, which can sometimes be subjective, and incorporating revisions while maintaining design integrity and project deadlines.

Learning & Development Opportunities:

• Specialization in OOH Design: Deepening expertise in the specific nuances of outdoor advertising, digital out-of-home (DOOH) creative, and large-format printing.

• Software Proficiency: Expanding skills in advanced features of Adobe Creative Suite or exploring new creative software and tools.

• Industry Trends: Learning about the latest trends in advertising, design, and digital media that impact the outdoor advertising landscape.

• Leadership Training: Lamar's internal leadership programs offer opportunities for professional growth beyond design, potentially into management or strategic roles.

📝 Enhancement Note: The role presents an opportunity to specialize in a niche but significant area of advertising. The challenges are typical for a creative role supporting sales, emphasizing the need for adaptability and strong interpersonal skills. Lamar's commitment to professional development offers clear pathways for growth beyond the initial design responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a client's request and turning it into a compelling outdoor advertisement. What are the key considerations?" (Focus on workflow, client communication, and understanding the medium.)

• "How do you ensure your designs are effective for outdoor viewing, considering factors like distance, speed, and environment?" (Demonstrate knowledge of OOH design principles.)

• "Tell me about a time you had to balance multiple design projects with competing deadlines. How did you manage your workload and priorities?" (Highlight organizational and time management skills.)

• "Describe your experience working with printers or production teams. How do you ensure files are prepared correctly for print?" (Showcase understanding of print production and collaboration.) Company & Culture Questions:

• "What do you know about Lamar Advertising and the outdoor advertising industry?" (Research Lamar's offerings, market position, and recent news.)

• "How do you handle constructive criticism on your designs?" (Emphasize a positive, learning-oriented approach.)

• "Describe your ideal team environment. How do you contribute to a positive team dynamic?" (Align with Lamar's values of collaboration and a "family atmosphere.") Portfolio Presentation Strategy:

• Storytelling: For each project, tell a story that includes the client's challenge, your creative approach, the tools you used, and the impact of your design.

• Visual Clarity: Ensure your digital portfolio is easy to navigate, with high-quality images of your work.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most relevant projects and key takeaways.

• Technical Details: Be ready to discuss specific design choices, software techniques, and file preparation methods.

📝 Enhancement Note: Interviewers will likely probe for a deep understanding of outdoor advertising design principles, proficiency in Adobe Creative Suite, and the ability to manage client relationships and project workflows effectively. Demonstrating an understanding of Lamar's business and culture will also be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Lamar Advertising careers portal.

• Customize Your Resume: Highlight experience with Adobe Illustrator, Photoshop, InDesign, layout design, typography, and any experience with large-format or outdoor advertising. Quantify achievements where possible (e.g., "Designed 50+ billboard concepts annually").

• Prepare Your Portfolio: Curate a digital portfolio showcasing your best work, with a focus on projects demonstrating proficiency in key skills and suitability for outdoor advertising. Be ready to discuss your process and rationale behind each design.

• Complete the Personality Assessment: Take the mandatory 8-15 minute assessment seriously, answering honestly to ensure alignment with the role's soft skill requirements.

• Research Lamar Advertising: Understand their services, market position, recent campaigns, and company values to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.