Performance Marketing Designer

📍 Job Overview

Job Title: Performance Marketing Designer

Company: Life Surge

Location: Palmetto, FL, US

Job Type: Full Time

Category: Marketing Operations / Creative Operations / Performance Marketing

Date Posted: 2026-06-18T17:01:00

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and conceptualize high-performance creative assets for paid social and digital advertising campaigns, focusing on conversion-driven results.

• Produce a high volume of static ads, motion graphics, short-form video ads, and animated assets for platforms such as Meta, Google, and YouTube.

• Collaborate closely with creative and marketing teams to translate campaign strategies, offers, and audience insights into compelling visual narratives that drive engagement and conversions.

• Adapt and iterate on existing creative content to meet platform-specific requirements, testing variations, and performance optimization needs.

📝 Enhancement Note: The role title "Performance Marketing Designer" and the emphasis on "conversion-focused advertising creative," "paid social and digital advertising campaigns," and specific platforms (Meta, Google) clearly place this role within the performance marketing and GTM (Go-To-Market) operations sphere, specifically on the creative execution side. The need for high volume and rapid iteration suggests a fast-paced, data-informed creative environment, common in growth-focused marketing operations.

📈 Primary Responsibilities

• Concept, design, and produce high-volume, conversion-focused advertising creative for Meta, Google, YouTube, and other digital advertising platforms.

• Develop a wide range of creative assets including static ads, motion graphics, short-form video ads, and animated content, ensuring brand alignment and platform suitability.

• Collaborate with marketing stakeholders to interpret campaign objectives, target audience insights, and promotional offers into effective visual strategies.

• Execute creative variations for A/B testing and performance optimization, iterating based on campaign performance data and feedback.

• Adapt and repurpose existing video footage, testimonials, and brand assets into engaging paid media creative that aligns with campaign goals.

• Maintain rigorous brand consistency and visual quality standards while adhering to aggressive production timelines and delivery schedules.

• Ensure all creative assets comply with brand guidelines, platform specifications, and specific campaign requirements.

📝 Enhancement Note: The responsibilities highlight a strong focus on direct response and conversion optimization, which are key metrics in performance marketing. The emphasis on "high volume," "multiple creative angles," and "iterations for testing" points to a need for efficiency and a data-driven approach to creative development, aligning with marketing operations principles.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in Graphic Design, Digital Media, or a related field is implicitly expected given the role's creative nature.

Experience: Extensive experience designing creative for paid social, digital advertising, or performance marketing campaigns is required. A proven track record of developing conversion-focused static, motion, and video advertising is essential.

Required Skills:

• Extensive experience designing creative for paid social, digital advertising, or performance marketing campaigns.

• A strong portfolio demonstrating conversion-focused static, motion, and video advertising.

• Solid understanding of direct-response creative principles, consumer behavior, content hooks, calls to action, and conversion drivers.

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, After Effects, and Premiere Pro.

• Experience designing for Meta (Facebook/Instagram) and Google advertising platforms.

• Ability to work quickly, manage multiple priorities, and adapt to changing campaign needs in a fast-paced environment.

• Strong communication, collaboration, and time-management skills.

• Ability to independently manage projects from concept through final delivery. Preferred Skills:

• Experience working within an agency, internal creative agency, or high-volume performance marketing team.

• Experience developing creative for landing pages, sales funnels, or integrated digital campaigns.

• Familiarity with creative testing strategies, A/B testing methodologies, and performance metrics analysis.

• Experience with Figma, AI-assisted creative tools, and emerging production workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and specific platforms like Meta and Google, along with the portfolio requirement, are critical for candidates. The "Preferred Experience" section indicates areas where candidates can differentiate themselves, particularly those with a background in agency or high-volume marketing environments, and those familiar with conversion optimization tools and workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of conversion-focused design principles.

• Demonstrate proficiency in creating a high volume of static, motion graphics, and video advertisements tailored for digital platforms.

• Include case studies or examples that highlight how creative decisions directly influenced campaign performance and conversion rates.

• Showcase adaptability in design styles and formats to meet diverse campaign objectives and platform requirements. Process Documentation:

• Demonstrate the ability to translate campaign briefs and performance data into actionable design strategies.

• Illustrate a workflow for rapid creative iteration and optimization based on testing and feedback.

• Provide examples of how brand guidelines and platform specifications were integrated into the creative development process.

📝 Enhancement Note: For a role focused on performance marketing design, the portfolio is paramount. It needs to go beyond aesthetic appeal and demonstrate a clear understanding of direct-response marketing principles and the ability to drive measurable results through creative execution. Highlighting process efficiency and adaptability within the portfolio will be crucial.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), location in Palmetto, FL, and the specialized nature of performance marketing design, a competitive salary range would typically fall between $55,000 - $75,000 annually. This estimate is based on industry benchmarks for similar roles in the Florida market, considering the demand for specialized creative talent in performance marketing.

Benefits:

• Health, Dental, and Vision Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Life Insurance: Financial protection for beneficiaries.

• Holiday Pay: Compensation for recognized public holidays.

• Paid Time Off (PTO): Accrued time off for vacation, personal days, or sick leave.

• Work Environment: Described as non-corporate, casual, entrepreneurial, comfortable, fun, and proactive, appealing to individuals seeking a dynamic and less traditional workplace.

• Performance Recognition: Acknowledgment and reward for high performers, emphasizing a merit-based culture.

Working Hours: Full-Time, 40 hours per week.

📝 Enhancement Note: The salary estimation is based on general market data for graphic design and marketing roles with a performance focus in Florida. Actual compensation may vary based on the candidate's specific experience, portfolio strength, and the company's internal compensation structure. The benefits listed are standard but the description of the work environment is a significant perk for candidates looking for a specific culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education, Business Services, Faith-Based Initiatives. Life Surge/SurgeU operates within the education and business empowerment sector, with a distinct focus on faith-based principles. This niche suggests a mission-driven organization that values its employees' alignment with its core values.

Company Size: The description mentions "One of the fastest-growing organizations in the country," implying a dynamic, scaling environment. While an exact number isn't provided, this indicates a company that is likely past the startup phase but still agile, with potential for significant growth and change.

Founded: Not specified, but its rapid growth suggests a relatively established presence or a recent surge in expansion.

Team Structure:

• The role reports to the Creative Director, indicating a structured creative department.

• Collaboration is expected with the broader creative and marketing teams.

• The "agency-style environment" suggests a fast-paced, results-oriented team dynamic, likely with cross-functional collaboration on campaigns. Methodology:

• A strong emphasis on performance-driven creative and conversion optimization.

• Data-informed decision-making, using campaign performance insights to guide creative iterations.

• Agile production workflows to meet aggressive timelines and evolving campaign needs.

• Mission-driven approach, integrating faith-based principles into business operations.

Company Website: lifesurge.com

📝 Enhancement Note: The company's mission and faith-based focus are significant cultural indicators. Candidates should be comfortable with or embrace this aspect. The "fastest-growing" and "agency-style" descriptors point to a high-energy, results-focused environment where adaptability and speed are highly valued, typical of many GTM and marketing operations teams.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Performance Marketing Designer." It requires a solid foundation in design principles and practical experience in performance marketing creative development, with the ability to work independently on projects.

Reporting Structure: The designer reports directly to the Creative Director, indicating a clear line of management and feedback. This structure allows for mentorship and guidance on creative strategy and execution.

Operations Impact: The Performance Marketing Designer's work directly impacts the company's customer acquisition and revenue generation efforts. By creating high-converting ad assets, this role contributes significantly to the effectiveness of paid media campaigns, influencing lead generation, sales, and overall business growth.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in various digital advertising platforms (Meta, Google, etc.) and advanced creative techniques (motion graphics, video editing).

• Creative Specialization: Potential to specialize in specific ad formats or platforms, becoming a subject matter expert.

• Leadership Potential: As the company grows, there may be opportunities to take on more complex projects, mentor junior designers, or even move into a lead creative role within the performance marketing team.

• Broader Exposure: Gaining experience in a rapidly growing organization can offer exposure to various aspects of marketing and business development.

📝 Enhancement Note: The role offers a clear path for growth within performance marketing creative. The emphasis on "high performers" and "self-motivated people" suggests that individuals who consistently deliver results and demonstrate initiative will be well-positioned for advancement within the company's expanding structure.

🌐 Work Environment

Office Type: In-person, on-site role in Palmetto, FL. This indicates a traditional office setting where team collaboration and direct interaction are expected.

Office Location(s): Palmetto, Florida. This location is specific, and candidates should consider commute times and local accessibility.

Workspace Context:

• Collaborative Environment: The description emphasizes a "non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment." This suggests a workplace that encourages interaction, creativity, and a team-oriented atmosphere.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, potentially Figma) is implied, along with the necessary hardware for design and video editing.

• Team Interaction: Opportunities for direct collaboration with the Creative Director, marketing teams, and potentially other departments involved in campaign execution.

Work Schedule: Full-time, 40 hours per week, with an "Exempt" FLSA status, which typically means the employee is paid a salary and is not eligible for overtime pay.

📝 Enhancement Note: The "non-corporate, casual, entrepreneurial" description is a key differentiator. Candidates seeking a more traditional corporate structure might find this environment less appealing than those who thrive in more relaxed, growth-oriented settings. The on-site requirement is critical for candidates in the Palmetto, FL area.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and relevant experience.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on specific projects, design rationale, and demonstrated understanding of performance marketing principles. Expect to discuss how your designs drove conversions.

• Skills Assessment/Creative Challenge: Potentially a practical design exercise or a case study to evaluate design skills, problem-solving abilities, and speed under pressure, simulating real-world campaign needs.

• Team/Cultural Fit Interview: Meeting with the Creative Director and potentially other team members to assess collaboration style, communication skills, and alignment with the company's entrepreneurial and faith-based culture.

Portfolio Review Tips:

• Highlight Performance: Curate your portfolio to prominently feature work that demonstrably drove conversions, engagement, or other key performance indicators (KPIs). Quantify results whenever possible (e.g., "Increased CTR by X%," "Achieved Y% conversion rate").

• Showcase Versatility: Include examples of static ads, motion graphics, and video ads. Demonstrate your ability to adapt creative for different platforms (Meta, Google) and formats.

• Explain Your Process: Be prepared to walk through your design process for key projects. Explain your strategic thinking, how you incorporated audience insights, and how you iterated based on feedback or performance data.

• Direct Response Focus: Emphasize elements like clear calls to action, compelling hooks, and persuasive copy. Show an understanding of what makes advertising effective for direct response.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Suite and any other tools mentioned (Figma, etc.), and how you leverage them for efficiency.

Challenge Preparation:

• Understand the Goal: If given a creative challenge, ensure you fully understand the campaign objectives, target audience, and desired outcome.

• Focus on Speed & Iteration: Be prepared to work quickly and demonstrate your ability to generate multiple concepts or variations. The role emphasizes high volume and rapid testing.

• Articulate Your Rationale: Clearly explain your design choices and how they align with performance marketing best practices.

📝 Enhancement Note: The emphasis on "performance-driven" and "conversion-focused" will be central to the interview process. Candidates must be able to articulate the business impact of their creative work, not just its aesthetic qualities. The portfolio is the primary tool for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is a must.

  • Photoshop: For static ad creation, image manipulation, and asset preparation.
  • Illustrator: For graphic elements, logos, and vector-based designs.
  • After Effects: For motion graphics, animations, and dynamic ad elements.
  • Premiere Pro: For video editing, incorporating footage, testimonials, and creating video ad narratives.

• Figma (Preferred): Useful for collaborative design, prototyping, and potentially UI elements for landing pages or digital assets.

• AI-Assisted Creative Tools (Preferred): Familiarity with emerging AI tools could be an advantage for faster asset generation or ideation.

Analytics & Reporting:

• While not a direct responsibility, the designer needs to understand how their creative performs. Familiarity with performance metrics from platforms like Meta Ads Manager and Google Ads is beneficial. CRM & Automation:

• Not directly applicable to this design role, but understanding how campaign assets integrate into marketing automation or CRM workflows (e.g., for landing pages) could be a plus.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite for design and motion graphics/video. Figma and AI tool experience are noted as preferred, indicating areas where a candidate can stand out. Understanding the performance metrics associated with their creative output is crucial for effective collaboration and iteration.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong emphasis on driving conversions and achieving measurable business outcomes through creative excellence.

• Agility & Speed: The ability to adapt quickly, meet aggressive deadlines, and operate in a fast-paced, evolving environment.

• Collaboration & Teamwork: Working effectively within the creative and marketing teams, sharing ideas, and incorporating feedback.

• Innovation & Growth: Embracing new platforms, tools, and creative approaches to stay ahead in the performance marketing landscape.

• Faith-Based Principles: Operating with integrity and purpose, aligning with the company's mission to inspire, train, and equip individuals.

Collaboration Style:

• Cross-functional Integration: Close work with marketing strategists and campaign managers to translate insights into creative.

• Feedback-Driven: A willingness to receive and incorporate feedback from stakeholders and performance data.

• Proactive Communication: Maintaining open lines of communication to manage expectations and ensure timely delivery in a high-volume setting.

• Entrepreneurial Spirit: Encouraging initiative, problem-solving, and a proactive approach to creative challenges.

📝 Enhancement Note: The blend of performance-driven marketing values with faith-based principles is a unique aspect of Life Surge's culture. Candidates should be comfortable with both the data-centric demands of performance marketing and the mission-oriented ethos of the company.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently producing a large quantity of high-quality creative assets under tight deadlines.

• Rapid Iteration: Quickly adapting designs based on performance data, A/B test results, and evolving campaign strategies.

• Balancing Brand & Performance: Effectively merging strong brand storytelling with the direct-response imperative of performance marketing.

• Platform Evolution: Staying current with the ever-changing requirements and best practices of digital advertising platforms.

Learning & Development Opportunities:

• Platform Expertise: Deepening knowledge of advertising platforms like Meta and Google, understanding their creative capabilities and optimization levers.

• Creative Techniques: Expanding skills in motion graphics, video editing, animation, and potentially emerging creative technologies.

• Performance Analytics: Developing a stronger understanding of marketing analytics and how creative impacts key performance indicators (KPIs) like CTR, conversion rates, and ROAS.

• Industry Trends: Keeping abreast of new trends in digital advertising creative, consumer behavior, and marketing technology.

📝 Enhancement Note: The primary challenge is managing the demand for high-volume, high-impact creative in a fast-paced setting. Growth opportunities are tied directly to mastering these challenges and developing specialized skills in performance marketing creative, which are highly valued in the GTM and marketing operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly impacted conversion rates. What was your process, and what were the results?" (Focus on quantifiable outcomes and strategic thinking.)

• "How do you balance brand consistency with the need for direct-response creative that drives immediate action?" (Demonstrate understanding of both marketing and creative strategy.)

• "Walk us through your process for creating multiple variations of an ad for A/B testing. How do you decide what elements to test?" (Showcase your iterative design process and data-informed approach.)

• "How do you stay updated on creative trends and best practices for platforms like Meta and Google?" (Highlight your commitment to continuous learning.) Company & Culture Questions:

• "What attracts you to Life Surge's mission and faith-based approach?" (Be prepared to articulate your alignment or understanding.)

• "Describe your experience working in a fast-paced, entrepreneurial environment. How do you handle changing priorities?" (Showcase adaptability and resilience.)

• "How do you collaborate with marketing teams to ensure creative effectively meets campaign goals?" (Emphasize communication and partnership.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest performance marketing examples first. Use clear headings and concise descriptions for each project.

• Quantify Results: Wherever possible, include specific metrics (CTR, conversion rates, ROAS) to demonstrate the effectiveness of your designs. If exact numbers aren't available, describe the qualitative impact.

• Tell a Story: For each project, explain the problem, your creative solution, your process, and the outcome. Connect your design decisions to business objectives.

• Showcase Process: Be ready to discuss your workflow, your use of tools, and how you incorporated feedback or tested variations.

• Tailor to the Role: Emphasize examples that directly relate to paid social, digital advertising, and conversion-focused creative.

📝 Enhancement Note: Interview preparation should heavily focus on the "performance" aspect of the role. Candidates need to prove they can design creative that not only looks good but also drives measurable business results. Demonstrating an understanding of the company's mission and culture will also be important for cultural fit.

📌 Application Steps

To apply for this Performance Marketing Designer position:

• Submit your application through the provided ADP WorkNow link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance marketing, direct response creative, and proficiency with design tools like Adobe Creative Suite. Prioritize examples that showcase conversion-driven results and high-volume production.

• Resume Optimization: Use keywords from the job description, such as "Performance Marketing," "Paid Social," "Digital Advertising," "Adobe Creative Suite," "Meta," "Google Ads," and "Conversion-Focused." Clearly articulate achievements with quantifiable metrics.

• Interview Preparation: Practice discussing your portfolio projects in detail, focusing on your strategic thinking, design process, and the impact of your work on campaign performance. Be ready to address how you handle fast-paced environments and collaboration.

• Company Research: Familiarize yourself with Life Surge/SurgeU's mission, brands, and values. Understand their approach to faith-based business education and consider how your creative skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.