Landing Page Designer and WordPress Developer

📍 Job Overview

Job Title: Landing Page Designer and WordPress Developer

Company: Life Surge

Location: Palmetto, FL, US

Job Type: Full Time

Category: Marketing Operations / Creative Operations / Web Development

Date Posted: 2026-06-18

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop high-converting landing pages for digital marketing campaigns, ensuring alignment with campaign goals and messaging.

• Build fully functional, responsive, and user-friendly landing pages within the WordPress CMS, utilizing advanced page building techniques.

• Collaborate cross-functionally with creative, marketing, and paid media teams to translate campaign strategies into effective online experiences.

• Optimize landing pages for performance, user experience, and conversion rates, incorporating A/B testing and data-driven insights.

• Maintain brand consistency, accessibility standards, and page-speed optimization across all deployed landing pages.

📝 Enhancement Note: While the job title is "Landing Page Designer and WordPress Developer," the emphasis on conversion-focused design, collaboration with marketing teams, and optimization for campaign goals strongly indicates a role within Marketing Operations or Creative Operations, rather than pure web development. The need to support digital marketing campaigns and drive lead generation points towards a revenue-generating function.

📈 Primary Responsibilities

• Design visually appealing and conversion-optimized landing pages, campaign pages, and lead-generation funnels using Figma.

• Develop and deploy approved landing page designs into functional WordPress websites, ensuring responsive layouts across all devices.

• Partner with creative, marketing, copy, and paid media teams to effectively translate campaign offers, messaging, and brand direction into compelling user experiences.

• Construct reusable page sections, templates, and modular design systems to enhance production efficiency and maintain design consistency.

• Implement essential campaign elements such as forms, calls-to-action, video integrations, and tracking codes (e.g., Google Analytics, Meta Pixel).

• Execute rapid updates and revisions to landing pages based on stakeholder feedback, A/B test results, and evolving campaign requirements.

• Conduct thorough quality assurance (QA) testing to guarantee flawless functionality across various browsers and devices.

• Support ongoing landing page A/B testing initiatives and contribute to continuous optimization efforts to improve conversion rates.

• Ensure all developed pages adhere to brand guidelines, web accessibility standards (WCAG), usability best practices, and performance benchmarks.

📝 Enhancement Note: The responsibilities highlight a blend of design and development, focusing on the critical link between marketing strategy and execution. The emphasis on speed, collaboration, and iteration suggests a dynamic, agency-like environment where rapid deployment and optimization are key to campaign success.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio and demonstrable experience in design and development are paramount. Educational backgrounds in Graphic Design, Web Design, Digital Marketing, or Computer Science could be beneficial.

Experience: Extensive experience designing and developing performance marketing-focused landing pages is required. A minimum of 2-5 years of hands-on experience in a similar role, preferably within a high-volume, fast-paced environment, is expected.

Required Skills:

• Extensive experience designing and developing conversion-focused landing pages for performance marketing campaigns.

• A robust portfolio showcasing successful landing page designs and WordPress development projects with a clear emphasis on conversion optimization.

• Advanced proficiency in Figma for UI/UX design, wireframing, and prototyping, with a deep understanding of responsive web design principles.

• Hands-on experience building, deploying, and managing websites within the WordPress CMS, including theme and plugin customization.

• Solid understanding of conversion-rate optimization (CRO) principles, user experience (UX) best practices, information hierarchy, and direct-response marketing strategies.

• Experience working with various WordPress page builders, themes, essential plugins, form builders, and third-party integrations.

• Working knowledge of HTML5 and CSS3, with the ability to troubleshoot, debug, and customize front-end code for enhanced page experiences.

• Proven ability to work at a rapid pace, effectively manage multiple landing page projects simultaneously, and adapt quickly to shifting priorities.

• Exceptional attention to detail and the capability to independently manage projects from initial concept through final deployment. Preferred Skills:

• Prior experience working within a digital agency, internal creative agency, or a high-volume performance marketing department.

• Familiarity with A/B testing platforms (e.g., Google Optimize, Optimizely), web analytics tools (e.g., Google Analytics), and campaign tracking integrations.

• Working knowledge of JavaScript for interactive elements and enhancements, page speed optimization techniques, foundational SEO principles, and web accessibility best practices.

• Experience developing reusable WordPress templates and modular landing page systems to streamline development workflows.

• Exposure to digital advertising platforms such as Meta Ads (Facebook/Instagram), Google Ads, and YouTube Ads.

📝 Enhancement Note: The "Qualifications" section is heavily weighted towards practical, portfolio-driven experience rather than formal education. The emphasis on "extensive experience" and "advanced proficiency" suggests that candidates with a solid track record in performance marketing environments will be prioritized. The "Preferred Experience" points towards candidates who have operated in similar high-pressure, results-oriented settings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, prominently featuring case studies of conversion-focused landing pages designed and developed for performance marketing campaigns.

• Each project within the portfolio should clearly articulate the campaign objectives, the design rationale, the development process, and quantifiable results (e.g., conversion rate improvements, lead generation metrics).

• Demonstrate proficiency in Figma by showcasing design mockups, wireframes, and interactive prototypes that led to the final WordPress implementation.

• Include examples of responsive design implementation, showcasing how pages adapt across desktop, tablet, and mobile devices.

• Highlight experience with WordPress development, including custom theme/plugin work, page builder utilization, and integration of forms and tracking elements. Process Documentation:

• Showcase examples of workflow optimization, such as the development of reusable design components or modular WordPress templates, to expedite the creation of multiple landing pages.

• Provide evidence of a systematic approach to quality assurance and cross-browser/device testing for web pages.

• Illustrate understanding of the landing page lifecycle, from initial creative brief and design to development, QA, deployment, and post-launch optimization.

📝 Enhancement Note: For a role focused on performance marketing and rapid deployment, the portfolio is the most critical component. It must clearly demonstrate the candidate's ability to not only design and build aesthetically pleasing pages but also to create experiences that drive measurable business outcomes. The process documentation aspect emphasizes efficiency and systematic execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Landing Page Designer and WordPress Developer in the Palmetto, FL area, with an emphasis on performance marketing experience, the estimated annual salary range is $55,000 - $75,000. This estimate considers the required skills in Figma, WordPress, CRO, and the fast-paced environment, as well as the location's cost of living and regional demand for these specialized skills.

Benefits:

• Health Insurance coverage

• Dental Insurance coverage

• Vision Insurance coverage

• Life Insurance policy

• Paid Holiday Time Off

• Paid Time Off (PTO) for vacation and sick leave

Working Hours: Full-time, 40 hours per week. While the role is in-person, the fast-paced, agency-style environment may necessitate flexibility and occasional extended hours to meet campaign deadlines.

📝 Enhancement Note: The salary range is an estimate based on general market data for similar roles in the specified region. Actual compensation may vary based on the candidate's specific experience, skills, and negotiation. The benefits listed are directly from the provided input. The "Exempt" FLSA status implies the role is not eligible for overtime pay.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Education and Business Services sector, specifically focusing on faith-based business education and empowerment through its brands like Life Surge and SurgeU. This suggests a mission-driven organization with a strong emphasis on personal development and ethical business practices.

Company Size: Life Surge/SurgeU is described as "one of the fastest-growing organizations in the country." While an exact employee count isn't provided, this implies a dynamic, scaling organization that likely values agility, innovation, and high performance. This environment suits individuals who thrive in growth-oriented settings.

Founded: The founding date is not specified, but the company's rapid growth indicates a relatively established yet evolving operational structure.

Team Structure:

• The role reports directly to the Creative Director, indicating a placement within a creative or marketing department.

• It requires close collaboration with creative, marketing, copy, and paid media teams, suggesting a matrixed or project-based team structure common in agency or fast-paced marketing environments.

• The emphasis on a "non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment" suggests a culture that values autonomy, initiative, and a positive team dynamic. Methodology:

• Data-Driven Design: The role emphasizes conversion-focused design and optimization, implying a data-driven approach where design decisions are informed by performance metrics and user behavior.

• Agile Workflow: The need to produce a "high quantity of landing pages without sacrificing quality" and adapt to "shifting priorities" points towards an agile or iterative workflow process.

• Performance Marketing Focus: The core function revolves around supporting digital marketing campaigns, signifying a direct link to lead generation and revenue generation activities.

Company Website: https://lifesurge.com/

📝 Enhancement Note: The company's mission and culture are key differentiators. Candidates should be prepared to articulate how their skills align with a faith-based mission and a fast-paced, growth-oriented environment. The "agency-style" description for the work environment is a crucial indicator of the expected pace and demands.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position, likely with 2-5 years of dedicated experience. It bridges the gap between pure design and pure development, requiring a strong understanding of marketing objectives and user psychology. It's a specialized role focused on a critical component of the marketing funnel.

Reporting Structure: The individual will report to the Creative Director. This suggests direct oversight on design quality and creative execution, with potential for collaboration on strategic marketing initiatives.

Operations Impact: This role has a direct and significant impact on revenue generation by creating the digital touchpoints (landing pages) that capture leads and drive conversions for marketing campaigns. Efficiently designed and developed landing pages directly influence campaign ROI, lead volume, and ultimately, business growth.

Growth Opportunities:

• Specialization Advancement: Opportunity to deepen expertise in conversion rate optimization (CRO), user experience (UX) design for performance marketing, or advanced WordPress development techniques.

• Cross-Functional Skill Development: Potential to gain deeper insights into digital marketing strategy, paid media campaign management, and analytics through close collaboration with other teams.

• Leadership Potential: With proven success and the ability to mentor junior team members or lead specific landing page initiatives, there could be a path towards a Senior Designer/Developer role or a team lead position within the creative or marketing operations function.

📝 Enhancement Note: The growth opportunities stem from the specialized nature of the role. Success here can lead to deeper expertise in performance marketing design and development, or broader involvement in marketing strategy and operations. The "fast-paced" environment also implies opportunities for rapid learning and skill acquisition.

🌐 Work Environment

Office Type: The position is explicitly listed as "In-person." This indicates a traditional office setting within the Palmetto, FL location.

Office Location(s): Palmetto, FL. Candidates should consider commute times and local accessibility.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with multiple teams (creative, marketing, copy, paid media), suggesting an open or shared workspace designed to foster communication and teamwork.

• Tools and Technology: Access to necessary design software (Figma) and development tools within a WordPress environment is expected. The company culture is described as "casual, entrepreneurial, comfortable," which might translate to a relaxed office atmosphere.

• Team Interaction: Frequent interaction with colleagues across different departments will be essential for project success, requiring strong communication and interpersonal skills.

Work Schedule: The standard working hours are 40 hours per week, classified as "Exempt." While a consistent schedule is implied, the "extremely fast-paced, agency-style environment" and the need to produce a "high quantity of landing pages" suggest that flexibility and a willingness to occasionally work beyond standard hours may be necessary to meet campaign demands and deadlines.

📝 Enhancement Note: The "in-person" requirement is a key detail. Candidates should assess their comfort level with a physical office presence and the specific location. The description of the work environment as "casual, entrepreneurial, comfortable" suggests a less formal corporate structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and, most importantly, the submitted portfolio.

• Portfolio Review & Technical Assessment: A dedicated session where candidates present their portfolio, discussing specific projects, design choices, development processes, and quantifiable results. This may include a technical assessment or a discussion of WordPress/Figma capabilities.

• Cross-Functional Interview: Interviews with key stakeholders from the creative, marketing, and potentially paid media teams to assess collaboration skills, understanding of campaign objectives, and ability to translate briefs into effective landing pages.

• Final Interview: Likely with the Creative Director or a senior leader to discuss cultural fit, career aspirations, and overall suitability for the role and company environment.

Portfolio Review Tips:

• Showcase Conversion Focus: Prioritize projects where your design and development efforts directly contributed to improved conversion rates, lead generation, or other key performance indicators. Quantify results whenever possible.

• Demonstrate Design Process: Clearly articulate your thinking process within Figma – from initial wireframes and user flows to final visual design. Explain how you translated campaign messaging and offers into a compelling user experience.

• Highlight WordPress Expertise: Detail your experience with WordPress theme development, plugin integration, page builders, and custom code. Showcase examples of complex layouts or functionalities you've implemented.

• Emphasize Responsiveness & QA: Include examples that clearly demonstrate responsive design implementation and discuss your approach to quality assurance and cross-browser/device testing.

• Tell a Story: For each project, craft a narrative that explains the challenge, your solution, and the impact. Make it easy for the reviewers to understand your contribution and the value you brought.

Challenge Preparation:

• Be prepared for a technical challenge that might involve designing and/or building a simple landing page element within a time constraint, or a live critique of an existing page.

• Practice articulating your design and development decisions clearly and concisely, especially when explaining how they support conversion goals.

• Understand the company's mission and brands, and be ready to discuss how your work contributes to their faith-based education and empowerment objectives.

📝 Enhancement Note: The portfolio review is paramount. Candidates must prepare to thoroughly walk through their work, explaining the "why" behind their design and development choices and backing it up with performance data. The "fast-paced" and "high-quantity" nature of the role suggests interviewers will look for efficiency and adaptability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and creating design systems. Advanced proficiency is required.

• WordPress: The core CMS for building and deploying landing pages. Experience with themes, plugins, page builders, and custom development is critical.

Analytics & Reporting:

• Google Analytics: For tracking website traffic, user behavior, and conversion metrics.

• Meta Pixel / Google Ads Tracking: For campaign performance monitoring and remarketing.

• A/B Testing Platforms (e.g., Google Optimize, Optimizely): For testing variations and optimizing landing page elements.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot - implied): While not explicitly mentioned, landing pages typically integrate with CRMs for lead capture. Understanding of form submissions and data flow to CRM is beneficial.

• Marketing Automation Tools (implied): Similar to CRMs, landing pages often connect to marketing automation platforms for lead nurturing.

📝 Enhancement Note: The core technical stack is Figma and WordPress. However, proficiency with analytics, tracking, and A/B testing tools is crucial for demonstrating a conversion-focused approach. Experience with CRM/marketing automation integrations is a significant plus.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: High-quality design and development delivered rapidly to support aggressive marketing campaigns.

• Data-Driven Optimization: A commitment to using data, testing, and user feedback to continuously improve landing page performance.

• Collaboration & Communication: Openness to feedback, proactive communication with cross-functional teams, and a team-oriented approach.

• Efficiency & Speed: A drive to produce a high volume of work effectively and adapt quickly to changing campaign needs and priorities.

• Mission Alignment: A passion for the company's mission of faith-based business education and empowerment.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, creative, and paid media teams to ensure landing pages are strategically aligned with campaign goals.

• Iterative Feedback Loop: Embracing constructive criticism and making rapid revisions based on stakeholder input and performance data.

• Knowledge Sharing: Potentially sharing best practices in design, development, and conversion optimization with team members.

📝 Enhancement Note: The company values a blend of high performance, mission alignment, and a positive, collaborative environment. Candidates who can demonstrate both technical skill and a cultural fit will be strongly considered. The emphasis on "high-level performers, disciplined, and self-motivated people" indicates a culture that rewards initiative and results.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: The primary challenge will be maintaining high quality and design integrity while producing a significant number of landing pages quickly.

• Balancing Speed and Quality: Ensuring that rapid development does not compromise user experience, performance, or brand standards.

• Translating Diverse Briefs: Effectively interpreting and executing on creative briefs and campaign strategies from various stakeholders, each with potentially different priorities.

• Staying Current: Keeping pace with evolving web design trends, WordPress best practices, and conversion optimization techniques in a dynamic digital marketing landscape.

Learning & Development Opportunities:

• Advanced CRO & UX Training: Opportunities to deepen expertise in conversion rate optimization and user experience design specifically for performance marketing.

• Technical Skill Enhancement: Potential to learn new WordPress development techniques, explore advanced JavaScript applications, or gain proficiency in additional design or analytics tools.

• Marketing Strategy Exposure: Gaining a deeper understanding of digital advertising strategies, campaign management, and the broader marketing funnel through close collaboration.

• Mentorship: Learning from experienced creative directors and marketing professionals within a fast-growing organization.

📝 Enhancement Note: The role presents a significant opportunity for professional growth by tackling the challenges inherent in high-volume, performance-driven digital marketing. Success in this role can lead to significant skill development and a valuable career path in marketing operations and digital design/development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and building a landing page from initial brief to deployment. How do you ensure it's conversion-focused?"

• "How do you balance the need for rapid landing page production with maintaining high quality and brand consistency?"

• "Walk me through a challenging landing page project where you had to collaborate with multiple stakeholders. How did you manage feedback and ensure alignment?"

• "How do you approach A/B testing for landing pages? What metrics do you prioritize, and how do you use that data to optimize?" Company & Culture Questions:

• "What interests you about Life Surge's mission and our approach to faith-based business education?"

• "Describe your ideal work environment. How do you thrive in a fast-paced, agency-style setting?"

• "How do you stay motivated and disciplined when working on a high volume of projects?"

• "How do you handle constructive criticism on your designs or development work?" Portfolio Presentation Strategy:

• Structure Your Presentation: For each project, follow a clear narrative: Challenge -> Your Solution (Design & Development) -> Results.

• Quantify Your Impact: Use specific numbers and data to demonstrate how your work improved conversion rates, lead generation, or other key metrics.

• Explain Your Figma Process: Showcase your design iterations, wireframes, and rationale behind key design decisions.

• Detail Your WordPress Implementation: Explain the technical aspects – themes, plugins, custom code, integrations – and why you chose specific solutions.

• Highlight Responsiveness & QA: Show examples of responsive layouts and explain your testing methodologies.

📝 Enhancement Note: Interviewers will be looking for a strong understanding of conversion optimization, the ability to execute quickly and efficiently, excellent collaboration skills, and a genuine interest in the company's mission. The portfolio presentation is the most critical part of demonstrating these capabilities.

📌 Application Steps

To apply for this Landing Page Designer and WordPress Developer position:

• Submit your application through the ADP WorkNow portal link provided.

• Curate Your Portfolio: Select your strongest 3-5 landing page projects that best showcase your conversion-focused design, WordPress development skills, and quantifiable results. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Tailor Your Resume: Highlight keywords from the job description (e.g., Figma, WordPress, CRO, performance marketing, responsive design, HTML, CSS) and emphasize achievements with metrics.

• Prepare Your Presentation: Practice walking through your portfolio projects, clearly articulating your process, design choices, development techniques, and the impact of your work. Be ready to discuss specific examples of how you've improved conversion rates.

• Research Life Surge: Understand the company's mission, brands (Life Surge, SurgeU), and target audience. Be prepared to discuss how your skills align with their faith-based approach and fast-paced environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.