Marketing Designer (Contractor) - APAC

📍 Job Overview

Job Title: Marketing Designer (Contractor) - APAC

Company: Goodnotes

Location: Asia Timezone (Remote OK)

Job Type: CONTRACTOR

Category: Marketing & Design Operations

Date Posted: 2026-05-29T15:06:16

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Lead visual design for the Goodnotes website, ensuring brand consistency and a purposeful user experience within a product-led tech environment.

• Collaborate closely with Content Designers to translate web page concepts into compelling visual narratives, enhancing user engagement and conversion pathways.

• Provide crucial overflow support to the global Creative Studio, contributing to diverse marketing collateral including paid social creatives, digital ads, email campaigns, and event materials.

• Actively explore and integrate AI tools into creative workflows to drive efficiency, innovation, and a forward-thinking approach to design operations.

• Serve as a brand steward, upholding and consistently applying Goodnotes' brand identity across a broad spectrum of marketing channels and design outputs.

📝 Enhancement Note: While the role is for a Marketing Designer, its emphasis on website ownership, collaboration with content, and potential for CRM/email design suggests a strong connection to Marketing Operations and GTM strategies, requiring a designer who understands how visual elements drive business objectives. The contractor status implies a need for immediate impact and self-sufficiency.

📈 Primary Responsibilities

• Own the end-to-end visual design of the Goodnotes website, from concepting and wireframing to final asset delivery, ensuring adherence to brand guidelines and optimal user experience.

• Partner with the Content Designer to develop visually engaging web pages that effectively communicate product value propositions and drive user acquisition and retention.

• Design and produce high-impact digital assets for paid social media campaigns, display advertising, and other demand generation initiatives, optimizing for platform-specific best practices.

• Create visually appealing and on-brand email templates and CRM assets to support marketing automation efforts and nurture customer relationships.

• Develop creative assets for events, campaigns, and other marketing initiatives, ensuring a cohesive brand message across all touchpoints.

• Proactively research and experiment with emerging AI design tools and techniques to enhance creative output, streamline workflows, and contribute to the evolution of the Creative Studio's operational efficiency.

• Maintain and evolve the Goodnotes brand identity system, ensuring consistent application across all design projects and providing clear guidance to stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand design and tactical execution within a marketing context. The emphasis on website ownership and support for paid social/CRM indicates a need for a designer who understands GTM funnel stages and how design directly impacts conversion rates and user journey optimization.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5–7 years of progressive experience in digital design, with a significant focus on website design and broader digital marketing collateral. Experience within a product-led or tech company, particularly in consumer, education, or productivity sectors, is highly valued.

Required Skills:

• Proven expertise in visual design principles and best practices for web and digital marketing channels.

• Mastery of design software: Figma (essential), Adobe Creative Suite (Photoshop, Illustrator), and Canva.

• Demonstrated ability to translate brand strategy and marketing objectives into compelling visual designs.

• Strong understanding of user experience (UX) principles as they apply to web design.

• Experience collaborating effectively with cross-functional teams, including Content Designers, Marketing Managers, and Product teams.

• Excellent written and spoken English communication skills, crucial for remote collaboration and stakeholder interaction.

• A proactive and self-motivated approach to work, with strong organizational skills and the ability to manage multiple projects concurrently in an iterative, fast-paced environment.

Preferred Skills:

• Experience with motion design tools such as After Effects for creating basic animations and dynamic visual elements.

• Familiarity with CRM platforms and email marketing best practices from a design perspective.

• Experience in designing for A/B testing and conversion rate optimization (CRO) initiatives.

• Understanding of SEO principles as they relate to website content and design.

📝 Enhancement Note: The required experience level and specific software proficiencies are critical. The emphasis on AI tools points to a forward-thinking company culture and a need for adaptable designers. The mention of "product-led or tech company" suggests a preference for candidates who understand SaaS business models and user acquisition funnels.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5–7 years of digital design work, with a strong emphasis on website design.

• Detailed case studies demonstrating ownership of website design projects, including problem identification, design process, execution, and measurable outcomes.

• Examples of digital marketing collateral, such as paid social ads, digital banner ads, and email campaigns, highlighting creative strategy and performance.

• Visual representation of brand stewardship, illustrating how brand guidelines were applied and maintained across various marketing touchpoints.

Process Documentation:

• Evidence of experience in designing and iterating on web page layouts and user flows.

• Examples of collaborative workflows, illustrating how you've worked with content creators and marketing teams to achieve shared goals.

• Demonstrations of how you've leveraged design tools and processes to improve efficiency or creative output.

• Any examples of experimentation with new technologies or methodologies, such as AI tools, to enhance design processes.

📝 Enhancement Note: A strong portfolio is paramount for this role, particularly showcasing website design expertise. Candidates should be prepared to articulate their design process, demonstrate problem-solving skills, and highlight the impact of their work on business objectives (e.g., user engagement, conversion rates). The portfolio should also reflect an understanding of iterative design and a proactive approach to incorporating new tools.

💵 Compensation & Benefits

Salary Range: As this is a contractor role based in the APAC region, compensation will be determined based on experience, skill level, and specific location within APAC. A competitive hourly or project-based rate is anticipated. For a designer with 5-7 years of experience in a tech company, typical contractor rates in major APAC tech hubs (e.g., Singapore, Sydney, Hong Kong) can range from $40 - $70 USD per hour, or equivalent in local currency, depending on specialization and demand.

Benefits:

• Flexible working arrangements: Remote, hybrid, or office-based options within the APAC region.

• Opportunity to work with a leading digital note-taking application with a strong global user base.

• Contribution to a team focused on innovation, AI integration, and creative excellence.

• Exposure to a dynamic, fast-paced tech environment with a strong emphasis on user obsession and continuous learning.

• Potential for extended contract engagements based on performance and business needs.

Working Hours: This is a full-time contractor role. Standard working hours are expected to align with a typical 40-hour work week, with flexibility to accommodate remote work and collaboration across different time zones within APAC. Core collaboration hours will likely be established to facilitate team meetings and cross-functional communication.

📝 Enhancement Note: For contractor roles, salary is typically quoted hourly or on a project basis. The provided range is an educated estimate based on industry standards for experienced digital designers in the APAC tech sector. Specific benefits for contractors may differ from full-time employees and should be clarified during the offer stage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Software, Productivity Tools, AI Integration. Goodnotes operates in the highly competitive productivity and education technology sector, leveraging AI to enhance user experience and functionality.

Company Size: Goodnotes is a growing tech company, part of the larger ecosystem of innovative software solutions. As a contractor, you'll join a focused Creative Studio of four, making the immediate team five. This size allows for agility and direct impact.

Founded: Goodnotes was founded with a vision to reimagine how people interact with information. Its journey reflects a commitment to user-centric product development and continuous innovation, now increasingly integrating AI.

Team Structure:

• The Creative Studio is a global team, with members spread across Europe and Hong Kong, and this role based in APAC.

• You will report directly to the Global Brand Design Lead, based in London, indicating a centralized brand strategy with decentralized execution.

Methodology:

• Data-Driven Design: While creative, design decisions are informed by user data, performance metrics, and insights from marketing and product teams.

• Agile & Iterative: The team operates in a fast-paced, iterative environment, valuing speed, experimentation, and continuous improvement.

• AI-First Approach: Goodnotes is committed to exploring and implementing AI across its product and operations, including creative workflows.

Company Website: https://www.goodnotes.com/

📝 Enhancement Note: Goodnotes emphasizes a culture of rapid iteration, user obsession, and embracing new technologies like AI. As a contractor, understanding these values and demonstrating adaptability will be crucial for integration and success within the Creative Studio.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, focusing on specialized design execution within the marketing and brand domain. It offers a direct pathway to influence the visual identity of a key product feature (the website) and contribute to broader marketing efforts.

Reporting Structure: You will report to the Global Brand Design Lead. This implies a clear hierarchical structure for design direction and feedback, while the collaborative nature of the Creative Studio suggests matrixed interactions with other team members and potentially marketing stakeholders.

Operations Impact: As a Marketing Designer, your impact will be measured by your ability to translate brand strategy into effective visual communication that drives user acquisition, engagement, and retention. Your work on the website directly influences user perception and conversion funnels, and your support for marketing campaigns contributes to overall GTM success. The integration of AI tools also positions you to drive operational efficiencies within the creative process.

Growth Opportunities:

• Skill Specialization: Deepen expertise in website design, digital marketing creative, and AI-powered design workflows.

• Cross-Functional Exposure: Gain experience collaborating with diverse teams, understanding different facets of product development and marketing strategy.

• Brand Development: Contribute to the evolution of the Goodnotes brand identity and visual language.

• Contract Extension/Future Roles: Strong performance as a contractor can lead to extended engagements or consideration for future full-time opportunities within Goodnotes.

📝 Enhancement Note: For a contractor role, "growth" often translates to expanding project scope, deepening expertise within the contract duration, and building a strong track record for future opportunities. The emphasis on AI and iterative design suggests opportunities to learn and apply cutting-edge techniques.

🌐 Work Environment

Office Type: The role offers flexibility: remote work is fully supported, or the option to work from one of Goodnotes' regional offices or in a hybrid setup. This caters to individual preferences and regional availability.

Office Location(s): While the role is based in the APAC timezone, specific office locations are not detailed. The primary contact for reporting is in London, indicating a global operational footprint. Candidates in the APAC region will be expected to align with the company's operational presence there.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative digital environment, relying heavily on communication tools and cloud-based design platforms.

• Tool Integration: Access to industry-standard design software (Figma, Adobe Suite, Canva) and AI tools is expected.

• Team Interaction: Regular virtual meetings, design critiques, and brainstorming sessions with the global Creative Studio and other stakeholders.

Work Schedule: This is a full-time contractor position, typically requiring around 40 hours per week. The flexibility to work remotely allows for some autonomy in structuring the workday, but adherence to core collaboration hours for team meetings and timely project delivery is essential.

📝 Enhancement Note: The emphasis on flexibility (remote/hybrid) and global collaboration suggests a need for strong self-management skills and excellent digital communication practices. Candidates should be comfortable with asynchronous work and proficient in virtual collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Role-Specific Assessment: A take-home design task is the first step. This will assess your practical design skills, creative thinking, and ability to execute within Goodnotes' brand context. Prepare to showcase your problem-solving approach and visual execution.

• Hiring Manager Interview: A discussion with the Brand Design Lead to explore your professional background, work style, and how you can contribute to the team's objectives. Be ready to articulate your experience with website design, marketing collateral, and your approach to iterative design.

• Values Based Panel Interview: Engage with 2-3 team members in a conversation centered on Goodnotes' company values (Dream big, Build great things, Operate like an owner, Win like a sports team, Learn and grow fast, Share our passion, Be user obsessed). Prepare examples from your past experiences that demonstrate alignment with these values.

• AI Literacy Interview: A dedicated session with an AI champion to discuss your understanding, curiosity, and practical application of AI tools in your design workflow. This is critical given Goodnotes' AI-first strategy.

Portfolio Review Tips:

• Website Focus: Ensure your portfolio prominently features your strongest website design projects. Highlight the challenges, your design process, and the impact of your designs.

• Brand Consistency: Demonstrate your ability to maintain brand integrity across various marketing assets. Show how you adapt a brand to different channels.

• Tool Proficiency: Clearly indicate your proficiency with Figma, Adobe Creative Suite, and Canva. If you have motion design skills (After Effects), include relevant examples.

• AI Integration: If possible, showcase any projects where you've experimented with or utilized AI tools to enhance your design process or output.

• Conciseness: Organize your portfolio for easy navigation and impact. Focus on quality over quantity, with clear case studies.

Challenge Preparation:

• Design Task: Carefully review the brief for the take-home assignment. Understand the objectives, target audience, and brand guidelines. Aim for a solution that is creative, practical, and well-executed.

• Values Alignment: Reflect on specific situations where you've embodied principles like "Operate like an owner" or "Win like a sports team." Prepare concrete examples.

• AI Readiness: Be prepared to discuss specific AI tools you've used, how they benefited your workflow, and your thoughts on the future of AI in design.

📝 Enhancement Note: The interview process is multi-faceted, heavily emphasizing not only design skills but also cultural fit, values alignment, and adaptability to new technologies like AI. A strong portfolio that clearly articulates process and impact will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative design efforts. Expect to create and iterate on website designs, marketing assets, and potentially UI elements here.

• Adobe Creative Suite: Essential for graphic design tasks, image editing, and asset creation.

  • Photoshop: For image manipulation, compositing, and detailed pixel-level design.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

• Canva: For rapid design creation, social media assets, and potentially simpler marketing collateral, demonstrating versatility.

Analytics & Reporting:

CRM & Automation:

• Email & CRM Design Experience: The ability to design visually appealing and effective email templates and assets for CRM platforms is required. Familiarity with how these assets integrate into marketing automation workflows is advantageous.

AI & Innovation Tools:

• AI Design Tools: The company explicitly seeks candidates curious about and willing to experiment with AI tools for creative workflows. This could include AI image generators, AI-assisted content creation tools, or AI-powered design assistants.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The explicit mention of Canva and AI tools indicates a desire for a versatile designer who can leverage a range of technologies for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Dream Big: Encourages visionary thinking and openness to innovative design solutions for the website and marketing campaigns.

• Build Great Things: Emphasizes a user-centric approach, focusing on creating polished, purposeful, and high-quality design outputs that serve the user.

• Operate Like an Owner: Expects initiative, responsibility, and decisive action in managing design projects and contributing to the team's success.

• Win Like a Sports Team: Fosters trust, collaboration, and mutual empowerment within the Creative Studio and with cross-functional partners.

• Learn and Grow Fast: Promotes continuous learning, rapid iteration, and a proactive approach to skill development, especially concerning new technologies like AI.

• Share our Passion: Encourages enthusiasm for design, sharing ideas openly, and contributing to a positive and energetic team environment.

• Be User Obsessed: Reinforces the importance of empathy, curiosity, and practicality in understanding user needs and translating them into effective designs.

Collaboration Style:

• Global & Remote: Collaboration occurs primarily through digital channels, requiring clear communication and proactive engagement.

• Cross-Functional: Close partnership with Content Designers, Marketing, and Product teams is essential for cohesive campaign and website development.

• Iterative Feedback: A culture of providing and receiving constructive feedback is vital for continuous improvement and design refinement.

📝 Enhancement Note: The company's values are deeply integrated into their operational philosophy. Candidates should be prepared to articulate how they embody these values in their daily work and design approach, particularly regarding user obsession, continuous learning, and collaborative ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively contributing to a global, distributed team requires strong communication, time management, and self-discipline.

• Pace of Work: The iterative, fast-paced tech environment demands adaptability and the ability to deliver high-quality work under tight deadlines.

• AI Integration: Experimenting with and effectively integrating new AI tools into established design workflows can present a learning curve and require creative problem-solving.

• Balancing Brand Consistency with Innovation: Maintaining a strong brand identity while exploring new visual territories and leveraging AI requires careful strategic execution.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become proficient in cutting-edge AI tools for design and workflow optimization.

• Website Design Excellence: Deepen expertise in designing for conversion, user experience, and brand storytelling on a high-traffic website.

• Cross-Functional Acumen: Gain a broader understanding of marketing strategy, product development, and user acquisition funnels through collaboration.

• Global Brand Exposure: Contribute to the visual identity of a globally recognized brand, expanding your professional portfolio.

📝 Enhancement Note: The role offers significant opportunities to grow in areas critical to modern design operations, particularly in AI integration and strategic digital design. Candidates should view challenges as opportunities for skill development and demonstrating their adaptability.

💡 Interview Preparation

Strategy Questions:

• How would you approach redesigning a key section of the Goodnotes website to improve user engagement and conversion rates? (Focus on process, metrics, and collaboration)

• Describe a time you had to balance strict brand guidelines with a creative design challenge for a marketing campaign. How did you ensure both were met? (Focus on brand stewardship and creative problem-solving)

Company & Culture Questions:

• Which of Goodnotes' company values resonates most with you, and how have you demonstrated this value in a previous role? (Focus on cultural fit and self-awareness)

• How do you approach collaboration with non-designers, such as content writers or marketing managers? Provide an example of a successful cross-functional project. (Focus on communication and teamwork)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation to tell a story for each project: the challenge, your role, your process, the solution, and the results/impact.

• Website Spotlight: Dedicate significant time to your website design case studies, detailing your strategic thinking and design decisions.

• Tool Demonstration: Be prepared to briefly walk through a Figma file or showcase key elements of your design process in Adobe Suite.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved user satisfaction, higher conversion).

• AI Integration Discussion: Be ready to discuss any AI tools you've used, your process, and the outcomes.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, a user-centric approach, strong collaboration abilities, and adaptability to new technologies like AI, all within the context of Goodnotes’ specific values and operational needs.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Greenhouse application link provided.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest website design projects and relevant digital marketing collateral. Ensure case studies clearly articulate your process, problem-solving, and any measurable outcomes.

• Resume Optimization: Tailor your resume to highlight experience in digital design, website ownership, marketing collateral creation, proficiency in Figma/Adobe Suite/Canva, and any experience with AI tools or in tech/SaaS companies. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, demonstrating your understanding of user-centric design, and preparing specific examples that align with Goodnotes' company values. Rehearse your portfolio walkthrough and be ready to discuss your experience with AI.

• Company Research: Familiarize yourself with Goodnotes' product, mission, and recent developments, particularly their focus on AI. Understand their brand aesthetic and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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