Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Penguin Ai

Location: Panama

Job Type: Full-Time, Salaried

Category: Marketing & Design Operations

Date Posted: May 28, 2026

Experience Level: 2-5 years

Remote Status: Remote OK

🚀 Role Summary

• Drive high-impact visual design initiatives across brand, web, and marketing campaigns, ensuring a consistent and unmistakable brand identity.

• Own the end-to-end creative process for shipping tangible assets, from initial concept to pixel-perfect production files for digital, event, and print applications.

• Develop and maintain sophisticated, componentized design systems within Figma, leveraging auto layout, components, and variables for scalability and efficiency.

• Elevate presentation design by crafting magazine-grade Google Slides, establishing master templates and robust layout systems.

📝 Enhancement Note: This role is positioned as a "production" role, emphasizing the delivery of shipped work over theoretical or side projects. The focus on "making our brand feel intentional, consistent, and unmistakable" highlights the importance of brand operations and visual governance within the marketing function. The mention of collaborating with "Ops" suggests a need for designers who understand how their work integrates with broader operational processes and systems.

📈 Primary Responsibilities

• Design and produce a wide range of creative assets including brand identity elements, web screens, landing pages, campaign creative, and comprehensive Google Slides templates.

• Build and meticulously manage componentized Figma files, ensuring adherence to auto layout principles, component reusability, and variable implementation for efficient design system management.

• Lead the design of presentation decks, establishing master templates, refining layout, typography, and transforming raw content into visually compelling narratives.

• Generate precise production-ready files for various channels (digital, event, print) and provide clear, actionable specifications for engineers and external vendors.

• Contribute to creative strategy by offering a distinct point of view, challenging assumptions, and actively improving creative briefs to align with business objectives.

• Ensure meticulous attention to detail in all visual outputs, focusing on kerning, visual hierarchy, alignment, iconography, and overall brand consistency.

• Collaborate iteratively with Product, Marketing, and Operations teams to deliver creative solutions that drive measurable campaign performance and conversion outcomes.

📝 Enhancement Note: The responsibility to "push on creative strategy" and "improve briefs" indicates that this role requires more than just execution; it demands strategic input and the ability to influence the direction of creative projects. The emphasis on "measurable campaign and conversion outcomes" links design directly to business impact, a key aspect of modern marketing operations.

🎓 Skills & Qualifications

Education:

Experience:

• 2-3 years of in-house or agency product, brand, or marketing design experience with a proven track record of shipping actual production work, not just template creation.

Required Skills:

• Figma Fluency: Advanced proficiency in Figma, including mastery of auto layout, component systems, variables, and clean file organization for scalable design systems.

• Presentation Design Mastery: Exceptional ability in Google Slides, including creating master templates, developing layout systems, and crafting magazine-grade slide decks.

• Adobe Creative Suite Proficiency: Strong command of Illustrator, Photoshop, and InDesign for a variety of design tasks.

• Brand & Web Design Expertise: Demonstrated experience in creating cohesive brand assets and effective web/landing page designs.

• Production Design: Proven ability to produce pixel-perfect, production-ready files with clear specifications for handoff to engineering and print vendors.

• Visual Craftsmanship: Meticulous attention to detail regarding typography, hierarchy, alignment, spacing, and iconography.

• Creative Strategy Acumen: Ability to contribute to creative strategy, question briefs, and defend design decisions with a clear point of view.

• Collaboration & Communication: Strong written and spoken English communication skills, comfortable with async remote collaboration, particularly across US time zones.

Preferred Skills:

• Motion Design: Experience with After Effects and Lottie for social media and event video assets.

• Webflow or Developer Handoff: Experience with Webflow or proficiency in handing off clean Figma specifications to developers.

• Illustration Skills: An artistic voice and ability to create illustrations or an illustrator's mindset.

• AI/Automation Project Delivery: Experience delivering AI or automation projects with measurable impact.

• Startup Environment Experience: Proven ability to thrive in a high-growth startup environment.

• Industry Background: Prior experience in healthcare, health-tech, or enterprise B2B sectors.

• Event/Experiential Design: Experience with booth graphics, signage, and swag design for events.

• Basic HTML/CSS: Familiarity with HTML/CSS for landing pages and email templates.

📝 Enhancement Note: The emphasis on "real production work (not templates)" and "examples that shipped to customers" underscores the expectation for a designer who can deliver tangible, market-ready assets. The preference for experience in AI/automation projects and specific industries (healthcare, B2B) suggests Penguin Ai is looking for someone who can quickly grasp and visually represent their core business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Work Examples: A portfolio showcasing at least 2-3 projects that have been fully produced and launched, demonstrating end-to-end execution from concept to delivery.

• Figma System Showcase: Clear examples of well-structured Figma files, highlighting the use of auto layout, component libraries, and variables for efficient design system management.

• Presentation Design Excellence: Dedicated sections featuring examples of master Google Slides templates and magazine-grade presentation decks that effectively communicate complex information.

• Brand Consistency: Visual examples that demonstrate a strong understanding and consistent application of brand identity across various touchpoints (web, campaigns, digital assets).

• Production File Clarity: Evidence of clear specification documentation or handoff protocols for engineers and vendors.

Process Documentation:

• Workflow Design & Optimization: Showcases how you approach designing and optimizing creative workflows to ensure efficient asset production and timely delivery.

• System Implementation: Demonstrates experience in building and maintaining design systems (e.g., Figma libraries) that support brand consistency and scalability.

• Measurement & Analysis: Examples of how design outputs have contributed to measurable outcomes (e.g., campaign performance, conversion rates), even if indirectly through clear communication and compelling visuals.

📝 Enhancement Note: For a "production" role, the portfolio needs to be less about conceptual exploration and more about demonstrable execution and system thinking. Applicants should be prepared to walk through their Figma files and explain the logic behind their component structures and auto layout rules. Understanding how design impacts broader marketing and operational metrics is crucial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical, vision, and dental coverage to support overall health and well-being.

• Generous vacation policy and company holidays, encouraging work-life balance and rejuvenation.

Working Hours:

• The role is based on a standard 40-hour work week. However, given the remote and async nature of collaboration across US time zones, flexibility in daily scheduling is expected, with a focus on delivering results and being available for key meetings as needed.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for remote roles in Panama, considering the cost of living and the specialized skills required. The benefits are directly extracted from the provided text, highlighting their value for a remote professional. The working hours note emphasizes the need for flexibility in a globally distributed team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Healthcare Technology (Health-tech), Enterprise B2B Solutions. Penguin Ai is at the forefront of applying AI to transform