Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: PatientPoint

Location: Cincinnati, Ohio, United States

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: August 3, 2026

Experience Level: Mid-Senior Level (5+ years)

Remote Status: Hybrid (2-3 days in office per week)

🚀 Role Summary

• This role is crucial for executing visual marketing strategies, bridging the gap between creative design and business objectives within a digital health company.

• The Marketing Designer will be responsible for the end-to-end design process for a variety of marketing collateral, ensuring brand consistency and visual impact across all platforms.

• This position requires a blend of creative conceptualization and technical proficiency in design software to support sales enablement, demand generation, and brand awareness initiatives.

• The role involves close collaboration with cross-functional teams, including marketing, sales, product, and web development, to translate campaign briefs into compelling visual assets.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities heavily lean into graphic design execution within a marketing operations framework. The emphasis on sales enablement, demand generation, and brand consistency suggests a role that directly supports the operational efficiency of marketing and sales efforts through high-quality visual assets. The hybrid work model and focus on collaboration are standard for mid-level creative roles supporting GTM functions.

📈 Primary Responsibilities

• Execute the design of a diverse range of marketing collateral, including sales sheets, case studies, whitepapers, and web content, ensuring alignment with brand guidelines and campaign objectives.

• Conceptualize and develop visually engaging digital advertisements, encompassing mobile ads and landing pages, optimized for user engagement and conversion rates.

• Design and meticulously edit PowerPoint presentations for both sales teams and executive-level audiences, ensuring clarity, professionalism, and persuasive visual storytelling.

• Collaborate with marketing and web teams to design compelling email marketing campaigns and create impactful website assets that enhance user experience and drive engagement.

• Develop eye-catching conference and tradeshow assets, from large-scale booth graphics to portable leave-behind materials, to maximize brand visibility and lead generation at events.

• Partner effectively with brand, product marketing, and content teams to translate campaign strategies and messaging into cohesive visual narratives across various formats.

• Uphold and elevate brand consistency, visual quality, and aesthetic standards across all marketing deliverables, ensuring a unified and professional brand image.

📝 Enhancement Note: The responsibilities highlight a strong focus on supporting sales and demand generation through design. This implies the need for an understanding of conversion-focused design principles, lead generation asset creation, and sales enablement tools. The emphasis on brand consistency across all touchpoints is a key aspect of marketing operations.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, though equivalent professional experience will be strongly considered.

Experience: A minimum of 5+ years of professional experience in in-house or agency marketing/graphic design roles, with a demonstrable track record of creating high-impact visual assets for B2B or healthcare marketing campaigns.

Required Skills:

• Strong command of graphic design principles, with exceptional layout skills for both print and digital mediums.

• Proven proficiency in Adobe Creative Cloud suite, specifically InDesign, Photoshop, and Illustrator, for detailed asset creation and manipulation.

• Hands-on experience designing and executing email marketing campaigns and creating engaging website assets.

• Practical experience with Figma for collaborative design workflows and UI/UX elements.

• Advanced capabilities in designing and editing complex PowerPoint presentations for executive and sales audiences.

• Excellent understanding of typography, color theory, and web optimization best practices to ensure designs are both aesthetically pleasing and functionally effective online. Preferred Skills:

• Experience designing digital advertising assets, including dynamic mobile ads and conversion-focused landing pages.

• Proven experience in designing comprehensive conference and tradeshow assets, demonstrating an understanding of large-format and event-specific design needs.

• Familiarity with video compositing and editing using After Effects or Premiere Pro for dynamic multimedia content.

• Experience with Canva for rapid content creation or for empowering non-designers.

• Adeptness in utilizing generative AI design tools (e.g., Adobe Firefly, Flora) to enhance creative workflows and explore new design possibilities.

📝 Enhancement Note: The required and preferred skills indicate a need for a designer who is not only technically proficient but also understands the strategic application of design in a marketing context. The inclusion of AI design tools suggests the company is forward-thinking and values innovation in creative processes. A strong portfolio is implicitly required to demonstrate these skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio or reel showcasing a diverse range of design work across print collateral, digital ads, presentations, email/web assets, and event/tradeshow materials.

• Demonstrations of the design process, including conceptualization, layout decisions, evolution from first draft to final output, and problem-solving approaches.

• Evidence of versatility across multiple design mediums and a strong understanding of how to tailor design to specific formats and audiences.

• Examples of maintaining brand consistency and elevating visual quality in marketing campaigns. Process Documentation:

• Ability to articulate the design process from brief interpretation to final delivery, highlighting workflow efficiency and creative problem-solving.

• Understanding of how design assets integrate into broader marketing campaigns and sales enablement processes.

• Capacity to document design specifications and brand guidelines for internal or external use.

📝 Enhancement Note: The portfolio requirements are explicit and emphasize not just the final output but the designer's thought process and ability to adapt across various marketing deliverables. This aligns with operations' focus on process and efficiency in creative production.

💵 Compensation & Benefits

Salary Range: Based on the Cincinnati, Ohio location, mid-senior level experience (5+ years), and the scope of responsibilities for a Marketing Designer role, the estimated annual salary range is between $70,000 and $95,000. This estimate considers industry benchmarks for graphic design and marketing roles in a major metropolitan area with a strong healthcare/tech presence.

Benefits:

• Competitive compensation package.

• Flexible time off to support work-life balance and employee well-being.

• Hybrid work options, allowing for a blend of in-office collaboration and remote flexibility.

• Comprehensive mental and emotional wellness resources to support overall employee health.

• 401K plan to support long-term financial planning.

• Opportunities for professional development and skill enhancement.

Working Hours: Standard full-time work hours are expected, likely around 40 hours per week. While the role is hybrid, specific in-office days will be determined with the team, allowing for flexibility within a structured work week to accommodate project deadlines and collaborative needs.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles in Cincinnati. The benefits listed are directly from the job description and are standard for full-time employees. The "working hours" are inferred from the "Full-Time" employment type and standard industry practices.

🎯 Team & Company Context

🏢 Company Culture

Industry: PatientPoint operates within the Digital Health and Healthcare Technology sector, focusing on patient engagement and behavior change at the point of care. This industry is characterized by innovation, a mission-driven approach, and a constant need to adapt to evolving healthcare landscapes.

Company Size: PatientPoint is a significant player in its niche, likely employing several hundred to over a thousand individuals, placing it in the mid-to-large company category. This size typically offers structured career paths and robust operational frameworks while retaining a degree of agility.

Founded: PatientPoint has a history, suggesting a stable company with established processes and a recognized brand presence within the healthcare ecosystem. This stability can translate to a more predictable work environment for operations-focused roles.

Team Structure:

• The Marketing Designer will be part of the Marketing team, reporting directly to the Lead Art Director.

• This team likely comprises various specialists (e.g., content creators, digital marketers, brand managers) who collaborate on integrated campaigns.

• Operations-critical functions like brand management, demand generation, and sales enablement will be key areas of collaboration. Methodology:

• PatientPoint's "Point of Change" philosophy suggests a data-driven and impact-oriented approach to marketing and patient engagement.

• Design work is expected to be conceptualized with a clear understanding of how it influences patient behaviors and drives business outcomes.

• The company values innovation and aims to positively impact patient health, implying that creative solutions are sought to solve complex health communication challenges.

Company Website: https://www.patientpoint.com

📝 Enhancement Note: The company's industry and mission suggest a culture that values impact, innovation, and a data-informed approach to marketing. The "Point of Change" philosophy implies that design is seen as a tool for driving specific, measurable outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, requiring 5+ years of experience. It's an individual contributor role focused on design execution, but with significant ownership over key marketing deliverables. It serves as a foundational creative role within the marketing operations structure.

Reporting Structure: The Marketing Designer reports to the Lead Art Director, indicating a clear hierarchical structure within the creative function. This provides direct mentorship and guidance on design strategy and execution.

Operations Impact: The work of the Marketing Designer directly impacts the effectiveness of marketing campaigns and sales efforts. High-quality, on-brand visuals are essential for demand generation, lead conversion, sales enablement, and overall brand perception. The designer's output is a critical component of the Go-To-Market (GTM) operations.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like digital advertising design, presentation design, or B2B healthcare marketing visuals.

• Leadership: Advancement to a Senior Marketing Designer or Art Director role, potentially leading smaller projects or mentoring junior designers.

• Skill Expansion: Opportunities to develop skills in areas like motion graphics (After Effects), AI-assisted design, or UX/UI principles for web and digital assets.

• Cross-functional Exposure: Gaining a deeper understanding of marketing strategy, product marketing, and sales processes through close collaboration.

📝 Enhancement Note: The growth opportunities are framed within a creative operations context, emphasizing skill development relevant to marketing and design functions, and potential progression within creative leadership or specialized design roles that support GTM operations.

🌐 Work Environment

Office Type: PatientPoint offers a hybrid work environment, requiring 2-3 days per week in their Cincinnati office. This structure balances the need for in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): The primary office location for this role is in Cincinnati, Ohio. Specific details about office amenities and accessibility would typically be available during the interview process.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to foster collaboration, team building, and spontaneous idea exchange during in-office days.

• Tools & Technology: Access to standard design software (Adobe Creative Cloud, Figma) and potentially company-specific project management or asset management systems.

• Team Interaction: Opportunities to work closely with the Lead Art Director and other marketing team members, fostering a supportive and dynamic creative atmosphere.

Work Schedule: The role is full-time, with an expected 40-hour work week. The hybrid schedule allows for flexibility in managing workdays, but core hours for in-office collaboration will be established. The nature of design work often requires focused periods of concentration, which the hybrid model can facilitate.

📝 Enhancement Note: The hybrid nature of the work environment is a key aspect, impacting how operations professionals manage their time and collaborate. The focus on fostering collaboration during in-office days suggests a dynamic and interactive team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and online portfolio to assess foundational skills and experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing their design process, conceptual thinking, and how they've achieved specific outcomes for past projects. Be prepared to walk through 3-5 key pieces.

• Skills Assessment/Challenge: A practical design exercise or challenge, potentially involving a brief for a marketing asset (e.g., a sales sheet, digital ad, or presentation slide) to evaluate your design skills, problem-solving abilities, and efficiency under time constraints.

• Team/Manager Interviews: Meetings with the Lead Art Director and potentially other marketing team members to assess cultural fit, collaboration style, and alignment with the team's operational workflow.

• Final Interview: A potential interview with a higher-level stakeholder to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Showcase Process: Clearly articulate your thought process behind each design. Explain the brief, your initial concepts, design decisions (typography, color, layout), and how you iterated to reach the final solution.

• Highlight Versatility: Ensure your portfolio demonstrates proficiency across the required mediums: print collateral, digital ads, presentations, email, web assets, and event materials.

• Quantify Impact (if possible): While difficult for pure design, if any of your designs contributed to measurable outcomes (e.g., increased click-through rates, improved engagement), highlight this.

• Tailor to PatientPoint: If possible, subtly tailor your presentation to highlight work that aligns with healthcare, B2B, or patient engagement themes.

• Technical Proficiency: Be ready to discuss your proficiency with Adobe Creative Cloud, Figma, and other relevant tools.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Identify the target audience, key message, and desired outcome.

• Time Management: Allocate your time effectively between conceptualization, design execution, and refinement.

• Brand Consistency: If a brand guide is provided, adhere to it strictly. If not, maintain a consistent visual style throughout your submission.

• Presentation Clarity: Be prepared to briefly explain your approach and rationale for the design challenge, even if it's not a formal presentation.

📝 Enhancement Note: The emphasis on portfolio presentation and a practical design challenge is standard for creative roles. The advice focuses on demonstrating not just artistic talent but also the structured, process-oriented approach valued in operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential suite including InDesign (for layout and print collateral), Photoshop (for image editing and digital assets), and Illustrator (for vector graphics and logos). Proficiency is a core requirement.

• Figma: A critical tool for collaborative design, UI/UX elements, prototyping, and potentially for web assets and presentations.

• Microsoft PowerPoint: Advanced skills required for designing and editing presentations for sales and executive audiences.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics is key. Familiarity with tools that track engagement for digital ads, email campaigns, and website assets (e.g., Google Analytics, marketing automation platform analytics) is beneficial. CRM & Automation:

• Experience integrating design assets into CRM or marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud) for email campaigns or landing pages is a plus.

📝 Enhancement Note: This section clearly outlines the essential software and tools for this role, which are standard for a marketing designer. The inclusion of Figma and advanced PowerPoint skills is noteworthy.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating designs that not only look good but also drive tangible results, such as improved patient engagement, increased lead generation, or enhanced sales effectiveness.

• Collaboration: Valuing teamwork and open communication, working effectively with cross-functional teams to achieve shared marketing and business goals.

• Innovation: Encouraging creative problem-solving and the adoption of new design tools and techniques (like generative AI) to stay ahead.

• Brand Stewardship: A commitment to maintaining and elevating the PatientPoint brand across all visual touchpoints, ensuring consistency and professionalism.

• Efficiency: A drive to optimize the design process, meet deadlines, and deliver high-quality work in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and product teams to understand their needs and translate them into effective visual solutions.

• Feedback Exchange: Openness to constructive criticism and a willingness to iterate on designs based on feedback from stakeholders.

• Knowledge Sharing: Contributing to a team environment where design best practices, new techniques, and creative ideas are shared.

📝 Enhancement Note: The values listed are inferred from the company's mission and the nature of the role, focusing on how design contributes to business operations and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Effectively translating creative ideas within the strict confines of brand identity and marketing objectives.

• Fast-Paced Environment: Managing multiple competing projects with tight deadlines while maintaining high-quality output.

• Evolving Design Tools: Keeping pace with new design technologies, software updates, and AI tools to remain proficient and innovative.

• Translating Complex Health Information: Visually communicating complex health concepts and data in an accessible and engaging manner for diverse audiences.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Deepening expertise in Adobe Creative Cloud, Figma, and exploring AI design tools.

• Specialized Design Areas: Gaining experience in areas like motion graphics, advanced presentation design, or UX/UI for digital products.

• Industry Knowledge: Developing a deeper understanding of the digital health and healthcare marketing landscape.

• Cross-functional Exposure: Learning about marketing strategy, sales enablement, and product development from partner teams.

📝 Enhancement Note: Challenges are framed to highlight areas where a designer can demonstrate problem-solving skills and where growth can occur. Learning opportunities are focused on skill enhancement relevant to the creative operations domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final deliverable." (Focus on workflow, iteration, and stakeholder input.)

• "How do you ensure brand consistency across a wide range of marketing materials?" (Highlight your understanding of brand guidelines and systematic application.)

• "Tell me about a time you had to design for a complex or technical subject matter. How did you approach it?" (Showcase your ability to simplify and visualize.)

• "How do you prioritize and manage multiple design projects with competing deadlines?" (Demonstrate your project management and time optimization skills.) Company & Culture Questions:

• "What interests you about PatientPoint and the digital health industry?" (Research the company's mission, recent news, and impact.)

• "How do you collaborate with non-designers, such as marketing managers or sales representatives?" (Emphasize communication, understanding needs, and delivering on requirements.)

• "How do you stay updated on the latest design trends and technologies?" (Mention specific resources, software, and AI tools.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation like a story for each project: the challenge, your approach, the solution, and the outcome (if measurable).

• Process Focus: Dedicate time to explaining your conceptual thinking, layout decisions, and any challenges you overcame.

• Tool Demonstration (if applicable): Be ready to briefly discuss how you used specific tools like Figma or Adobe Creative Cloud features to achieve your results.

• Conciseness: Be mindful of time; focus on your strongest, most relevant pieces. Aim for 3-5 impactful projects that showcase versatility.

📝 Enhancement Note: Interview preparation advice is geared towards demonstrating not only creative talent but also the operational discipline, problem-solving skills, and collaborative mindset required for success in a corporate design role.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the PatientPoint careers page.

• Tailor your Resume: Highlight 5+ years of relevant design experience, emphasizing skills in Adobe Creative Cloud, Figma, and PowerPoint. Quantify achievements where possible (e.g., designed X number of campaigns that resulted in Y% engagement).

• Curate Your Portfolio: Ensure your online portfolio showcases a diverse range of work across print, digital ads, presentations, email, web, and event materials. Be prepared to explain your design process and decision-making for each piece.

• Prepare for the Design Challenge: Review common marketing collateral types (sales sheets, digital ads, presentations) and practice designing within time constraints, focusing on brand consistency and clear communication.

• Research PatientPoint: Understand their mission, target audience (patients and healthcare providers), and recent company news to better articulate your interest and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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