Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Cloudelligent

Location: Lahore, Punjab, Pakistan

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute visually compelling marketing campaigns across digital channels, including social media, email, and web, to enhance brand awareness and drive lead generation.

• Create impactful marketing collateral such as infographics, e-books, solution briefs, and case studies, ensuring alignment with Cloudelligent's brand identity and technical messaging.

• Support sales enablement initiatives by designing presentation decks, proposal templates, and client-facing deliverables that articulate Cloudelligent's value proposition.

• Collaborate with cross-functional teams, including sales, marketing, and technical experts, to translate complex cloud, data, and AI services into accessible and engaging content.

• Utilize design expertise to optimize landing pages and digital campaign assets, ensuring a seamless user experience and effective lead capture.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant GTM operations implications, particularly in its focus on lead generation, sales enablement, and content strategy that directly supports revenue-generating activities. The responsibilities highlight a need for someone who not only designs visually but also understands marketing strategy, storytelling, and B2B technical audiences.

📈 Primary Responsibilities

• Design and curate engaging content for social media platforms (LinkedIn, etc.), including posts, banners, and advertisements, to increase follower engagement and brand visibility.

• Produce technically specialized marketing content on cloud computing, data analytics, and AWS services, tailored for a B2B technical audience, to establish thought leadership.

• Create and maintain visually appealing marketing collateral such as e-books, solution briefs, company profiles, and infographics that communicate Cloudelligent's capabilities and value.

• Design and optimize landing pages and digital campaign assets for various marketing programs, ensuring high conversion rates and a positive user experience.

• Develop and update presentation deck templates, proposal templates, and contract templates to ensure brand consistency and professionalism across all sales and client-facing materials.

• Collaborate with AWS partners on co-branded email marketing campaigns and other joint collateral, managing design alignment and expectations.

• Conduct competitive analysis of social media strategies and marketing campaigns to identify opportunities and inform Cloudelligent's go-to-market approach.

• Nurture inbound leads generated from website, social media, email, and other marketing channels by creating engaging content that moves prospects through the sales funnel.

• Provide ongoing design support for ad-hoc content needs and assist in the development of branding materials and company swag kits.

• Review live implementations of design assets against Figma specifications, identifying and flagging discrepancies in layout, copy, and functionality for timely correction.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design and strategic marketing execution. The need to produce "technically specialized content" and collaborate on "co-branded email marketing campaigns" suggests a role that requires not only design skills but also an understanding of B2B technology marketing and partner marketing dynamics. The mention of "lead nurturing" and "sales enablement" further solidifies its GTM operations relevance.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Design, Communications, or a related field is preferred.

Experience: 3+ years of experience in a marketing or design role, ideally within a technology company or consulting firm.

Required Skills:

• Proficiency in Canva for quick content creation and social media assets.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional design work.

• Expertise in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Experience with HubSpot for marketing automation, email campaigns, and lead nurturing.

• Strong understanding of digital marketing principles, best practices, and channel strategies (email, social media, paid ads).

• Excellent storytelling abilities with a demonstrated capacity to tailor messaging for diverse B2B technical and business audiences.

• Superior verbal, written, and interpersonal communication skills for effective collaboration and stakeholder management.

Preferred Skills:

• A strong portfolio showcasing a range of marketing campaign design work, including social media creatives, landing pages, email designs, and branding assets.

• Familiarity with cloud technologies, particularly Amazon Web Services (AWS), or experience in B2B tech marketing.

• Understanding of content strategy and calendar development.

• Experience in sales enablement content creation.

📝 Enhancement Note: The required tools (Canva, Adobe Creative Suite, Figma, HubSpot) are standard for marketing operations and design roles. The emphasis on "storytelling," "B2B technical audiences," and "HubSpot" proficiency indicates a need for a candidate who can translate complex technical information into compelling marketing narratives that drive business outcomes, aligning with GTM operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct marketing campaigns or projects, demonstrating your ability to translate marketing objectives into visual assets.

• Include examples of social media creatives (posts, ads, banners) with context on campaign goals and target audience.

• Present designs for landing pages and email campaigns, highlighting user flow and conversion-focused elements.

• Feature examples of marketing collateral such as infographics, e-books, or solution briefs, demonstrating your capability to present complex information clearly.

Process Documentation:

• Evidence of using design tools (Figma, Adobe Creative Suite) to create and manage design systems or templates for consistent branding.

• Examples of how you've used marketing automation platforms (like HubSpot) to execute and track campaign performance, ideally with visual representations of campaign flow.

• Case studies demonstrating how your design work has directly contributed to marketing objectives, such as lead generation, engagement rates, or brand recall.

• Documentation of collaboration processes with marketing strategists, content creators, and sales teams to ensure alignment on project requirements and deliverables.

📝 Enhancement Note: For a Marketing Designer role with GTM operations responsibilities, a portfolio isn't just about aesthetics. It needs to demonstrate an understanding of marketing objectives, user experience, and the impact of design on lead generation and sales enablement. The emphasis on process and systems within the portfolio highlights the need for a candidate who can work efficiently within established marketing technology stacks and collaborate effectively with operations teams.

💵 Compensation & Benefits

Salary Range: For a Mid-Level Marketing Designer with 3+ years of experience in Lahore, Pakistan, the estimated annual salary range is PKR 1,800,000 - PKR 3,000,000. This estimate is based on industry benchmarks for similar roles in Pakistan, considering the company's focus on cloud technology and international operations. Factors influencing placement within this range include the depth and breadth of portfolio examples, specific tool proficiency, and prior experience in B2B tech marketing.

Benefits:

• Fully Remote Work Arrangement: Opportunity to work from anywhere within Pakistan, promoting work-life balance and flexibility.

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Professional Development: Opportunities for training, certifications, and attending industry events to enhance skills in design, marketing, and cloud technologies.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Performance Bonuses: Potential for bonuses based on individual and company performance.

• Access to Advanced Tools: Provision of necessary design and marketing software licenses (e.g., Adobe Creative Suite, Figma, HubSpot).

Working Hours: 8:00 AM - 5:00 PM CST (Central Standard Time). This implies a need for flexibility to overlap with teams in other time zones, particularly North America, requiring approximately 40 hours per week.

📝 Enhancement Note: The salary range is an estimate based on general market data for Lahore, Pakistan, for a mid-level designer role with the specified technical skills and responsibilities. Cloudelligent being an AWS Premier Consulting Partner may command salaries towards the higher end of this range, especially for candidates with relevant B2B tech marketing experience. The CST working hours are a significant consideration for candidates in Pakistan, requiring a substantial daily overlap with North American business hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing Services / IT Consulting (AWS Premier Consulting Partner). Cloudelligent operates at the forefront of cloud technology, data, and AI, specializing in modernization, migration, and innovation for businesses. This industry demands continuous learning, adaptability, and a focus on delivering tangible business value through technology.

Company Size: The provided data doesn't specify exact employee count, but the mention of an "international footprint" and "growing team" suggests a dynamic, mid-to-large-sized organization with multiple departments and global reach. This size typically allows for specialized roles like Marketing Designer while fostering opportunities for cross-functional collaboration.

Founded: The company was founded in 2015, indicating a decade of experience in the evolving cloud landscape. This tenure suggests a stable yet innovative company culture, likely built on expertise, client trust, and a forward-thinking approach to technology adoption, particularly in areas like Generative AI and Agentic AI.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing team, potentially collaborating closely with content strategists, digital marketers, and GTM operations specialists.

• Reporting structure may involve a Marketing Manager or Director, with dotted-line reporting or close collaboration with Sales leadership for sales enablement efforts.

Methodology:

• Data-driven marketing: Emphasis on analyzing campaign performance, competitor strategies, and community signals (Reddit, LinkedIn) to inform content and design decisions.

• Customer-centric approach: Focus on understanding customer needs and tailoring messaging and visuals to resonate with specific B2B technical audiences.

• Agile and iterative development: Comfort working in a fast-paced environment, adapting to new technologies and market demands, and iterating on designs based on feedback and performance data.

• Innovation in AI: A strong focus on Generative AI and Agentic AI implies a culture that embraces cutting-edge technology and encourages creative problem-solving.

Company Website: http://www.cloudelligent.com

📝 Enhancement Note: Cloudelligent's focus on AWS, AI, and B2B tech consulting indicates a culture that values technical expertise, innovation, and business impact. For a designer, this means an opportunity to work on sophisticated topics and contribute to high-value GTM strategies, requiring an ability to grasp technical concepts and translate them into engaging visuals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Marketing Designer. It requires a solid foundation of 3+ years of experience and the ability to work independently on design tasks while collaborating effectively within a team. The responsibilities extend beyond pure design into campaign support, content creation, and sales enablement, offering a broader exposure to GTM operations.

Reporting Structure: The designer will likely report to a Marketing Manager or Director. Close collaboration with the sales team and potentially product marketing will be a key aspect of the role, providing visibility into revenue-generating activities and GTM strategy execution.

Operations Impact: The Marketing Designer plays a crucial role in shaping Cloudelligent's brand perception, driving lead generation through compelling visual content, and enabling the sales team with effective collateral. Their work directly influences customer acquisition, brand awareness, and the overall success of marketing and sales campaigns, making it a vital component of the GTM operations engine.

Growth Opportunities:

• Specialization: Develop deeper expertise in B2B tech marketing design, focusing on areas like cloud technology visuals, AI-driven design applications, or lead-generation-focused landing page optimization.

• Leadership: Progress to a Senior Marketing Designer role, leading design projects, mentoring junior designers, or taking ownership of specific marketing channels' visual strategy.

• Skill Expansion: Acquire skills in marketing operations, content strategy, or even basic understanding of marketing automation workflows, leveraging the HubSpot proficiency.

• Cross-Functional Mobility: Gain exposure to sales enablement and partner marketing, potentially leading to roles in GTM strategy, demand generation, or partner marketing management.

📝 Enhancement Note: The growth path for a Marketing Designer in a GTM-focused tech company often involves deepening creative expertise while also developing strategic marketing acumen. Cloudelligent's emphasis on innovation and AI could offer unique opportunities to work on cutting-edge visual storytelling.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of work location, allowing the designer to work from anywhere within Pakistan. This model is conducive to individuals who thrive on autonomy and require a flexible work schedule.

Office Location(s): While the role is remote, the company has an international footprint, with a primary focus on supporting clients and operations across different time zones, particularly North America given the CST working hours. The Lahore, Pakistan location is likely a hub for remote talent.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes collaboration. Expect regular video calls, Slack/Teams communication, and shared project management tools to foster teamwork with colleagues across different departments and time zones.

• Tools & Technology: Access to industry-standard design and marketing tools (Figma, Adobe Creative Suite, Canva, HubSpot) will be provided or expected. Cloudelligent's focus on cloud and AI suggests a tech-forward environment where digital collaboration tools are paramount.

• Team Interaction: Opportunities for virtual team-building activities, knowledge-sharing sessions, and project-specific working groups to maintain strong working relationships within the remote setup.

Work Schedule: 8:00 AM - 5:00 PM CST. This schedule requires significant overlap with North American business hours, necessitating strong time management and proactive communication to effectively collaborate with teams and stakeholders in that region.

📝 Enhancement Note: The remote nature combined with CST working hours is a defining characteristic of this role. It offers significant flexibility but demands discipline and excellent communication skills to bridge the geographical and time zone gaps, especially when collaborating with sales and marketing teams in North America.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A more in-depth session with the hiring manager and potentially a senior designer or marketing lead. This will involve a detailed walkthrough of your portfolio, focusing on specific projects, your design process, and how your work aligns with Cloudelligent's brand and marketing objectives. Expect questions about your experience with the required tools and your approach to B2B tech marketing.

• Skills Assessment/Case Study: You may be given a short design challenge or asked to critique existing marketing materials and propose improvements. This assesses your problem-solving skills, creative thinking, and ability to apply your expertise to Cloudelligent's context.

• Final Interview: A conversation with a senior leader, potentially focusing on strategic alignment, long-term career aspirations, and cultural fit within Cloudelligent's global team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in B2B tech marketing, social media design, landing pages, and collateral creation. Prioritize work that demonstrates an understanding of storytelling and technical communication.

• Highlight Process & Impact: For each project, clearly explain the objective, your role, the design process, the tools used, and, most importantly, the results or impact (e.g., increased engagement, lead generation, conversion rates). Use metrics where possible.

• Showcase Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Creative Suite, Canva, and HubSpot, and how you leverage them to achieve specific design outcomes.

• Tailor to Cloudelligent: If possible, include a piece of work that demonstrates your understanding of cloud technology, AI, or B2B consulting, or adapt a previous project to align with Cloudelligent's brand and messaging.

• Organize Clearly: Present your portfolio in a professional, easy-to-navigate format (e.g., a dedicated website, PDF, or presentation deck).

Challenge Preparation:

• Research Cloudelligent: Understand their services (AWS, AI, data), target audience, and current marketing efforts. Identify areas where design could enhance their GTM strategy.

• Review Competitors: Analyze the design and marketing collateral of other AWS Premier Consulting Partners and B2B tech companies.

• Practice Storytelling: Be ready to articulate your design decisions and their strategic rationale, connecting them to marketing and business goals.

• Familiarize with Tools: Ensure you are comfortable using Figma, Adobe Creative Suite, and potentially Canva for quick mockups or modifications.

📝 Enhancement Note: The interview process for this role will heavily weigh a candidate's portfolio and their ability to demonstrate strategic thinking beyond just graphic design. The emphasis on B2B tech marketing, storytelling, and tool proficiency means candidates should prepare to discuss how their designs contribute to business objectives like lead generation and sales enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: For rapid creation of social media graphics, simple marketing collateral, and quick edits. Proficiency expected for efficient content generation.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): For professional-grade graphic design, complex illustrations, layout design, and brand asset creation. Advanced proficiency is crucial.

• Figma: Essential for UI/UX design of landing pages, digital campaign assets, collaborative design workflows, prototyping, and detailed specification for implementation. High proficiency required.

Analytics & Reporting:

• HubSpot: Central to marketing automation, email campaign execution, lead nurturing, and tracking campaign performance. Experience with designing for HubSpot templates and workflows is beneficial.

• Social Media Analytics Tools: Experience with native analytics from platforms like LinkedIn, or third-party tools, to inform design decisions based on engagement and reach.

• Google Analytics (Basic Understanding): To understand how landing page designs perform and contribute to website traffic and conversion goals.

CRM & Automation:

• HubSpot CRM: While primarily a marketing tool, understanding its CRM capabilities for lead management and sales handoff is advantageous.

• Collaboration Tools: Proficiency with platforms like Slack, Microsoft Teams, and project management software (e.g., Asana, Trello, Jira) for remote team collaboration and workflow management.

📝 Enhancement Note: The technology stack emphasizes a blend of creative design tools and marketing automation/CRM platforms. Proficiency in Figma and HubSpot is particularly critical, as they directly support the role's responsibilities in creating interactive digital assets and driving lead generation campaigns.

👥 Team Culture & Values

Operations Values:

• Customer-Obsessed: A core value reflecting Cloudelligent's commitment to understanding and solving real business problems for clients, applying this to marketing efforts by creating content that resonates with customer needs.

• Innovation & Continuous Learning: Embracing new technologies like Generative AI and Agentic AI, and expecting team members to stay updated with industry trends and best practices in design and marketing.

• Collaboration & Teamwork: Fostering an environment where designers work seamlessly with marketing, sales, and technical teams, valuing diverse perspectives and shared goals.

• Data-Driven Decision Making: Utilizing analytics from marketing campaigns, social media, and website performance to inform design choices and optimize future efforts.

• Impact & Results-Oriented: Focusing on delivering tangible business outcomes through design, such as increased lead generation, enhanced brand perception, and effective sales enablement.

Collaboration Style:

• Remote-First & Asynchronous Communication: Primarily relying on digital channels (Slack, email, project management tools) for communication, with an understanding that not all interactions will be in real-time due to time zone differences.

• Proactive Communication: Encouraging team members to clearly articulate their needs, provide timely updates, and seek clarification to ensure project alignment and efficiency.

• Feedback-Rich Environment: Openness to constructive feedback on designs and strategies, with a focus on continuous improvement and collective problem-solving.

• Cross-Functional Integration: Actively engaging with sales and technical teams to translate complex information into accessible marketing materials, ensuring design supports overarching business objectives.

📝 Enhancement Note: Cloudelligent's values suggest a culture that is forward-thinking, client-focused, and collaborative. For a designer, this means an opportunity to contribute strategically to GTM efforts, working with cutting-edge technology and a team that values data-informed decisions and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Technical Gaps: Translating complex cloud, data, and AI concepts into visually understandable and engaging marketing collateral for a B2B technical audience.

• Remote Collaboration & Time Zones: Effectively collaborating with a globally distributed team, particularly managing workflow and communication across significant time zone differences (CST working hours).

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across diverse marketing channels and collateral types, while also adapting to specific partner branding requirements.

• Pace of Technological Change: Keeping design skills and knowledge current with rapidly evolving cloud technologies and AI advancements, and effectively representing these in marketing materials.

Learning & Development Opportunities:

• Specialized B2B Tech Design: Deepen expertise in designing for the IT consulting and cloud services sector, focusing on areas like AI, data analytics, and AWS solutions.

• Marketing Operations Integration: Gain hands-on experience with marketing automation platforms (HubSpot) and understand how design contributes to lead nurturing and sales enablement funnels.

• Cross-Functional Skill Development: Opportunities to learn about content strategy, digital marketing analytics, and sales processes through close collaboration.

• Industry Trends: Stay abreast of emerging design trends, AI-powered design tools, and best practices in digital marketing through company-sponsored training, webinars, and access to industry resources.

📝 Enhancement Note: The challenges for this role are typical for a designer in a fast-paced tech environment, with a particular emphasis on translating technical complexity and managing remote collaboration across time zones. The growth opportunities are strong, offering a path to specialization in B2B tech marketing and integration with broader GTM operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign to promote Cloudelligent's new Generative AI service to a technical audience?" (Prepare to discuss target audience, key messages, visual concepts, and channel strategy.)

• "Describe a time you had to translate complex technical information into a clear and compelling visual asset. What was your process, and what was the outcome?" (Focus on your problem-solving, simplification skills, and use of design tools.)

Company & Culture Questions:

• "What interests you about Cloudelligent's work in cloud, data, and AI?" (Research their specific offerings, case studies, and recent news.)

• "How do you approach working in a remote, globally distributed team with significant time zone differences?" (Highlight your communication skills, self-discipline, and experience with remote collaboration tools.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your design solution, the tools you used, and the results achieved. Use a story-telling approach.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., "This social media campaign increased engagement by X%", "The landing page design led to a Y% conversion rate increase").

• Showcase Tool Versatility: Be prepared to discuss your specific contributions using Figma, Adobe Creative Suite, Canva, and HubSpot, highlighting how you leverage their unique features.

• Demonstrate Strategic Thinking: Explain the 'why' behind your design decisions, linking them to marketing strategy, target audience needs, and business goals. Show that you understand the broader context of your work.

• Prepare for Live Design Critique: Be ready to offer constructive feedback on hypothetical or existing marketing materials, demonstrating your analytical and creative problem-solving skills.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just design skills but also strategic marketing thinking, an understanding of B2B technology, and the ability to thrive in a remote-first, collaborative, and fast-paced environment. The portfolio presentation is key to showcasing this holistic capability.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the Cloudelligent careers portal.

• Tailor your Resume: Highlight experience with digital marketing, B2B technology, graphic design tools (Figma, Adobe Creative Suite, Canva), and marketing automation (HubSpot). Quantify achievements in terms of campaign success, lead generation impact, and brand consistency.

• Curate Your Portfolio: Select 3-5 of your strongest, most relevant projects. Focus on those demonstrating B2B tech marketing, social media, landing pages, collateral design, and storytelling. Prepare to walk through your process and the impact of your work.

• Prepare for Remote Collaboration: Be ready to discuss your strategies for effective communication and productivity in a remote work environment, especially considering the CST working hours.

• Research Cloudelligent: Understand their AWS Premier Consulting Partner status, focus on AI and cloud modernization, and identify how your design skills can support their GTM strategy and brand presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.