Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Cloudelligent

Location: Lahore, Punjab, Pakistan

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: May 06, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of visually compelling marketing campaigns and content, driving brand awareness and lead generation for a leading AWS Premier Consulting Partner.

• Leverage a strong understanding of marketing strategy, branding, and storytelling to translate complex cloud, data, and AI concepts into accessible B2B technical content.

• Collaborate cross-functionally to design impactful digital assets, including landing pages, email campaigns, social media creatives, and sales enablement materials.

• Utilize a sophisticated design and marketing technology stack, including Figma, Adobe Creative Suite, Canva, and HubSpot, to execute and track campaign performance.

📝 Enhancement Note: This role, while titled "Marketing Designer," has significant operational components related to Go-To-Market (GTM) strategy execution, content pipeline management, and sales enablement support. The emphasis on B2B technical content and lead generation indicates a need for the designer to understand the sales funnel and customer journey, moving beyond purely aesthetic design to strategic content creation.

📈 Primary Responsibilities

• Campaign & Content Creation: Design and produce engaging marketing content for various channels including social media (posts, ads, banners), email campaigns, blogs, e-books, solution briefs, and website assets.

• Visual Storytelling: Translate technical concepts related to cloud, data, AI, and AWS services into visually appealing infographics, presentations, and marketing collateral tailored for a B2B technical audience.

• Brand Stewardship: Maintain and evolve brand consistency across all marketing materials, including designing and updating presentation deck templates, proposal templates, and client-facing deliverable templates.

• Digital Asset Design: Create visually optimized landing pages, digital campaign assets, and co-branded materials for email marketing campaigns, often in collaboration with AWS partners.

• Sales Enablement Support: Develop and refine content for sales and pre-sales presentations, ensuring they are on-brand, persuasive, and effectively communicate Cloudelligent's service lines and value propositions.

• Content Strategy Input: Research industry trends and community signals (e.g., Reddit, LinkedIn, forums) to identify content opportunities and inform the content calendar, ensuring relevance and technical accuracy.

• Performance Analysis Support: Review the live implementation of design assets against specifications, identifying and flagging discrepancies in layout, copy, and functionality for developer correction to ensure optimal user experience and brand integrity.

• Lead Nurturing Support: Contribute to the visual elements of lead nurturing workflows, ensuring marketing materials effectively engage prospects from initial contact through to sales handoff.

📝 Enhancement Note: The responsibilities highlight a crucial intersection between design and marketing operations. The role requires not just creative execution but also strategic input into content, understanding of B2B technical audiences, and collaboration with sales and external partners. This goes beyond a typical graphic designer role into a specialized GTM support function.

🎓 Skills & Qualifications

Education:

Experience:

• 3+ years of experience in a marketing or design role, demonstrating a proven track record in creating impactful visual content and campaigns.

Required Skills:

• Design Software Proficiency: Expertise in Canva, Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign), and Figma for creating a wide range of marketing assets.

• Marketing Automation Tools: Proficiency in HubSpot for email marketing, campaign management, and potentially lead nurturing workflows.

• Digital Marketing Fundamentals: Solid understanding of digital marketing tools, channels (email, social media, Google Ads), and best practices for campaign execution and optimization.

• Storytelling & Empathy: A natural storyteller with the ability to empathize with target audiences and tailor messaging and visuals effectively for different segments, particularly B2B technical professionals.

• Communication Skills: Excellent verbal, written, and interpersonal communication skills for collaborating with internal teams, partners, and potentially clients.

• Proactive & Self-Motivated: Demonstrated ability to work independently, manage multiple projects in a fast-paced environment, and take initiative.

Preferred Skills:

• Portfolio: A strong portfolio showcasing design work for marketing campaigns, including social media creatives, landing pages, email designs, and branding assets.

• Technical Familiarity: Familiarity with cloud technologies, specifically Amazon Web Services (AWS), or a strong understanding of B2B tech marketing principles.

• Content Curation: Experience in researching and identifying content opportunities using community signals and industry trends.

• Cross-functional Collaboration: Experience working collaboratively with sales, pre-sales, and external partners on co-branded deliverables.

📝 Enhancement Note: The inclusion of HubSpot and the emphasis on B2B technical content, AWS, and lead nurturing indicate a strong operational component to this design role. Candidates with experience in bridging creative execution with marketing and sales funnel objectives will be highly valued. The "Good to have" section explicitly mentions a portfolio, which is critical for design roles and should be prepared to showcase relevant campaign work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Campaign Design Showcase: A curated selection of marketing campaign assets demonstrating proficiency across various channels (social media creatives, digital ads, email templates, landing pages).

• B2B Technical Content Examples: Visualizations or infographics that effectively simplify complex technical concepts related to cloud computing, data, or AI for a business audience.

• Brand Consistency Examples: Demonstrations of maintaining brand guidelines across different collateral types, such as updated presentation decks, proposal templates, or co-branded materials.

• User Experience Focus: Examples of landing page or email designs that prioritize user experience, clear calls-to-action, and conversion optimization.

Process Documentation:

• Workflow Design: Ability to document and adhere to established design workflows for campaign asset creation, from brief to final delivery.

• Collaboration Protocols: Understanding and application of processes for collaborating with marketing managers, content creators, developers, and sales teams to ensure alignment and timely feedback loops.

• Asset Management: Familiarity with processes for organizing, versioning, and distributing design assets to ensure brand consistency and accessibility.

• Feedback Integration: Experience in incorporating feedback from stakeholders into design iterations, demonstrating a structured approach to design revisions.

📝 Enhancement Note: While not explicitly stated as "portfolio requirements," the responsibilities strongly imply the need for a portfolio that showcases campaign design, B2B technical content visualization, brand consistency, and UX/conversion-focused design. The role also necessitates an understanding of design process workflows and collaborative feedback loops, essential for operations roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: The opportunity to work fully remotely, offering work-life balance and flexibility.

• Health Insurance: Comprehensive health coverage, potentially including medical, dental, and vision.

• Professional Development: Opportunities for training, workshops, and access to learning resources to enhance design and marketing skills.

• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and lead generation metrics.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Team Collaboration Tools: Access to collaboration platforms and necessary software licenses.

Working Hours:

• The role specifies "8:00 AM - 5:00 PM CST." For a remote employee in Lahore, Pakistan (which operates on PKT, UTC+5), this translates to 7:00 PM - 4:00 AM PKT. This implies a need for significant flexibility and commitment to align with the CST time zone, or potential adjustments to the stated hours for local team members.

📝 Enhancement Note: Salary estimates are based on general market data for the specified region and experience level. The CST working hours requirement for a Lahore-based employee is a significant consideration, implying a night shift or substantial overlap with North American business hours. This should be clarified during the application process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cloud Computing, IT Services, Artificial Intelligence (AWS Premier Consulting Partner). Cloudelligent operates at the forefront of cloud modernization, migration, and innovation, focusing on Generative AI and Agentic AI to solve business challenges. This places them in a high-growth, technology-intensive sector.

Company Size: Cloudelligent is described as having an "international footprint," and LinkedIn data suggests a company size that could range from 50-200 employees (though exact figures vary). This suggests a dynamic, potentially agile environment where individual contributions are visible.

Founded: Founded in 2013, Cloudelligent has over a decade of experience in the cloud services space, indicating stability and a mature understanding of the market.

Team Structure:

• The Marketing Designer will likely be part of a broader Marketing team, potentially reporting to a Marketing Manager or Director.

• This role requires close collaboration with content creators, sales teams, pre-sales engineers, and potentially product marketing.

Methodology:

• Customer-Obsessed: A core tenet of Cloudelligent's approach, meaning the designer must understand and cater to client needs and perspectives in their work.

• Data-Driven Innovation: Focus on using cloud, data, and AI to solve real business problems, suggesting an analytical approach to marketing and design challenges.

• Practical, Scalable Solutions: Emphasis on delivering tangible, implementable solutions, which should be reflected in the clarity and effectiveness of marketing materials.

Company Website: http://www.cloudelligent.com

📝 Enhancement Note: Cloudelligent's positioning as an AWS Premier Consulting Partner focused on advanced AI technologies suggests a culture that values technical expertise, innovation, and client success. The marketing designer's role will be critical in translating these complex offerings into compelling narratives for a B2B audience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist (2-5 years of experience) within the marketing function, with a focus on design execution and campaign support. It represents an opportunity to deepen expertise in B2B tech marketing design and contribute significantly to GTM efforts.

Reporting Structure: Likely reports to a Marketing Manager or Director, with direct collaboration required across Marketing, Sales, and Technical teams. This structure offers exposure to various facets of the business.

Operations Impact: The Marketing Designer directly impacts lead generation, brand perception, and sales enablement. Effective visual communication translates complex technical offerings into understandable value propositions, which is crucial for pipeline growth and client acquisition in the B2B tech space.

Growth Opportunities:

• Specialization: Deepen expertise in specific design areas such as B2B tech marketing, cloud service visualization, or advanced AI-related content design.

• Broader Marketing Scope: Transition into roles with more strategic marketing responsibilities, such as content strategy, campaign management, or digital marketing operations.

• Leadership Potential: As experience grows, potential to lead design projects, mentor junior designers, or manage external creative resources.

• Industry Expertise: Develop a strong understanding of the cloud, data, and AI landscape, becoming a valuable asset in a high-demand industry.

📝 Enhancement Note: The role offers a solid foundation for a career in B2B tech marketing and design. The growth path is likely tied to mastering the company's specific technological focus (AWS, AI) and expanding into more strategic GTM responsibilities.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for employees, allowing them to work from their preferred location.

Office Location(s): While the role is remote, Cloudelligent has an international footprint, with a primary base likely in the US (indicated by CST hours) and operations in Pakistan. Specific office locations are not detailed but are implied to be distributed globally.

Workspace Context:

• Collaborative Digital Environment: The remote nature necessitates strong reliance on digital collaboration tools (e.g., Slack, Teams, Zoom, project management software) for seamless interaction with team members across different time zones.

• Technology Stack: Access to industry-standard design and marketing software (Figma, Adobe Creative Suite, Canva, HubSpot) is essential for executing the role's responsibilities.

• Cross-functional Interaction: Opportunities to engage with diverse teams, including marketing specialists, sales professionals, and technical experts, fostering a dynamic learning environment.

Work Schedule:

• The specified working hours (8:00 AM - 5:00 PM CST) require significant alignment with North American business hours. For an employee based in Lahore, Pakistan (UTC+5), this means working evenings and nights (approximately 7:00 PM to 4:00 AM PKT). This arrangement is common for roles supporting US-based clients but requires strong personal time management and adaptability.

📝 Enhancement Note: The remote work setup is a significant perk, but the CST working hours requirement is a crucial factor that demands careful consideration regarding personal life balance and energy levels. Candidates must be comfortable with non-traditional working hours if based in Pakistan.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on experience, skills, and portfolio relevance to B2B tech marketing design.

• Skills Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing specific projects, design choices, and their impact on marketing objectives. This may involve a practical design exercise or a case study.

• Behavioral/Situational Interviews: Questions assessing problem-solving skills, collaboration style, ability to work in a fast-paced remote environment, and understanding of marketing strategy and B2B tech.

• Team/Hiring Manager Interview: A final discussion to assess cultural fit, alignment with company values, and deeper dive into role expectations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in B2B tech marketing, campaign design, social media, email, landing pages, and technical content visualization.

• Tell a Story: For each project, explain the challenge, your role, the design process, the tools used, and the measurable results or impact on marketing goals. Quantify achievements where possible.

• Showcase Versatility: Include examples that highlight your proficiency across different design tools (Figma, Adobe, Canva) and platforms.

• Highlight B2B/Tech Relevance: Emphasize any experience with cloud technologies, AI, or B2B SaaS marketing. If not, explain how your existing experience translates.

• Address Brand Consistency: Include examples showing how you've maintained brand guidelines or developed templates.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design task that may involve creating a social media graphic, an email banner, or a simplified infographic based on a given brief. Focus on quick execution, understanding the target audience, and clear messaging.

• Case Study Discussion: Be ready to discuss how you would approach designing collateral for a specific Cloudelligent service (e.g., an AWS migration campaign or an AI solution brief), considering the technical audience and lead generation goals.

• Tool Proficiency: Be prepared to discuss your experience and workflow with Figma, Adobe Creative Suite, Canva, and HubSpot.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's portfolio and their ability to translate technical concepts into effective marketing designs within a B2B context. Applicants should prepare to discuss their process, strategic thinking, and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For collaborative interface design, prototyping, and creating digital assets, particularly landing pages and interactive elements.

• Adobe Creative Suite: Essential for advanced graphic design, photo editing, illustration, and creating print-ready materials (e.g., Photoshop, Illustrator, InDesign).

• Canva: For rapid creation of social media graphics, presentations, and other marketing collateral, often used for quick iterations or simpler designs.

• HubSpot: For designing and implementing email marketing campaigns, managing marketing automation workflows, and potentially tracking lead engagement.

Analytics & Reporting:

CRM & Automation:

• HubSpot: Serves as the primary CRM and marketing automation platform, requiring the designer to understand how their assets integrate into lead nurturing and sales pipelines.

• Integration Tools: Familiarity with how design assets are implemented and integrated into websites, email platforms, and social media management tools.

📝 Enhancement Note: Proficiency in Figma, Adobe Creative Suite, Canva, and HubSpot is explicitly required. The role necessitates an understanding of how design assets function within these platforms and contribute to broader marketing automation and CRM strategies.

👥 Team Culture & Values

Operations Values:

• Customer-Obsessed: A driving principle, meaning all design efforts should prioritize understanding and meeting customer needs and expectations.

• Innovation & Practicality: A blend of forward-thinking (Generative AI, Agentic AI) and grounded implementation, suggesting a culture that values creative solutions that are also effective and scalable.

• Technical Excellence: As an AWS Premier Partner, there's an inherent value placed on deep technical understanding and accuracy, which should be reflected in all communications.

• Collaboration: Working at the intersection of cloud, data, and AI requires strong teamwork across disciplines.

• Results-Oriented: Focus on solving real business problems implies a results-driven approach to marketing and design.

Collaboration Style:

• Cross-functional Integration: The role demands close collaboration with marketing, sales, and technical teams, requiring clear communication and a willingness to bridge different functional languages.

• Partner Alignment: Experience working with external partners (like AWS) on co-branded materials suggests a structured approach to managing expectations and ensuring consistent messaging.

• Feedback-Driven Improvement: The mention of reviewing live implementation and flagging discrepancies indicates a culture that values constructive feedback and continuous improvement of both design and technical execution.

📝 Enhancement Note: The culture emphasizes a blend of technical acumen, customer focus, and practical innovation. The designer must be adept at collaborating with technical experts and translating their knowledge into accessible marketing content, embodying the company's customer-obsessed and results-driven ethos.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be to visually simplify and communicate highly technical B2B concepts related to cloud, data, and AI for diverse audiences, ensuring accuracy and appeal.

• Remote Collaboration & Time Zones: Effectively collaborating with a distributed team across significant time zone differences (CST vs. PKT) requires exceptional communication, proactivity, and time management.

• Balancing Brand & Technical Accuracy: Ensuring that creative designs are not only visually appealing but also technically accurate and aligned with AWS best practices and Cloudelligent's service offerings.

• Fast-Paced Environment: Adapting to a dynamic tech industry and a growing company means managing multiple projects with potentially evolving priorities.

Learning & Development Opportunities:

• Deep Dive into Cloud & AI: Gaining in-depth knowledge of AWS services, Generative AI, and Agentic AI, becoming a specialist in designing for these cutting-edge technologies.

• B2B Tech Marketing Mastery: Developing advanced skills in B2B marketing strategy, content marketing, and digital campaign execution within the technology sector.

• Tool Proficiency Expansion: Mastering advanced features within Figma, Adobe Creative Suite, and HubSpot, potentially exploring new automation or analytics tools.

• Cross-functional Skill Development: Learning from sales and technical teams to better understand the customer journey, sales enablement needs, and the technical underpinnings of Cloudelligent's solutions.

📝 Enhancement Note: The challenges are directly linked to the specialized nature of the company and the remote work setup. Growth opportunities are significant for those who can master the technical content and excel in a fast-paced, collaborative, and globally distributed environment.

💡 Interview Preparation

Strategy Questions:

• Campaign Design Approach: "Describe your process for designing a marketing campaign for a new cloud service targeting IT managers. How would you ensure it's visually engaging and technically accurate?" (Prepare to discuss target audience analysis, visual hierarchy, CTA placement, and tool usage.)

• Technical Simplification: "How do you approach visualizing complex technical concepts, such as AI algorithms or cloud architecture, for a non-expert business audience?" (Focus on infographic design principles, analogies, and clear visual storytelling.)

• Collaboration & Feedback: "How do you handle receiving constructive feedback on your designs from technical or sales teams?" (Emphasize open communication, understanding different perspectives, and iterative design.)

Company & Culture Questions:

• Cloudelligent's Mission: "What excites you about Cloudelligent's focus on AWS, data, and AI?" (Research the company's website, recent news, and their AWS Premier Partner status.)

• Remote Work Effectiveness: "How do you maintain productivity and collaborate effectively in a fully remote setting, especially with significant time zone differences?" (Highlight your time management, communication tools, and proactive engagement strategies.)

• Brand Alignment: "How would you ensure your designs consistently reflect Cloudelligent's brand identity and customer-centric approach?" (Discuss brand guideline adherence and understanding the company's value proposition.)

Portfolio Presentation Strategy:

• Project Selection: Choose 3-5 strong projects that best represent your skills for this role, prioritizing B2B tech examples if available.

• Structured Narrative: For each project, clearly articulate:

  • The Challenge/Objective: What problem were you solving?
  • Your Role: What were your specific contributions?
  • The Process: How did you approach the design? What tools did you use?
  • The Solution: Show the final designs.
  • The Impact/Results: Quantify success (e.g., increased engagement, lead generation, improved brand perception).

• Tool Demonstration: Be ready to discuss your workflow in Figma, Adobe Creative Suite, Canva, and HubSpot, and how they integrate.

• Technical Context: For any technical designs, be prepared to explain how you ensured accuracy and clarity for the intended audience.

📝 Enhancement Note: Candidates should prepare to demonstrate not just design skills but also strategic thinking, an understanding of B2B tech marketing, and the ability to operate effectively in a remote, globally distributed team, particularly concerning the demanding CST working hours.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Cloudelligent's careers page.

• Portfolio Customization: Tailor your resume and portfolio to highlight your experience in B2B tech marketing, campaign design, social media content creation, email marketing, and proficiency with Figma, Adobe Creative Suite, Canva, and HubSpot. Showcase any work related to cloud services or AI if available.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of experience, emphasizing achievements related to brand awareness, lead generation, and sales enablement through design. Use keywords found in the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on the narrative of each project: the challenge, your process, the solution, and the measurable impact. Prepare to discuss your approach to technical content visualization and remote collaboration.

• Company Research: Thoroughly research Cloudelligent's services (AWS, cloud, data, AI), their target market, and their company culture. Understand their positioning as an AWS Premier Consulting Partner. Be prepared to discuss how your design skills can contribute to their GTM strategy and customer-centric approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. Particular attention should be paid to the working hours requirement for candidates based in Pakistan.