Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: BJU Press

Location: Greenville, South Carolina, USA

Job Type: FULL_TIME

Category: Marketing & Creative Design

Date Posted: April 20, 2026

Experience Level: 0-2 Years (Entry-Level)

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating visually compelling marketing collateral across both digital and print mediums to promote educational materials and platforms.

• The Marketing Designer will be instrumental in translating marketing strategies into engaging visual content, ensuring brand consistency and aesthetic appeal.

• Responsibilities include designing advertisements, website elements, social media graphics, and print materials like brochures and flyers, all while adhering to established branding guidelines.

• The position requires a strong foundation in design principles and proficiency with industry-standard design software, coupled with a collaborative spirit to support the broader marketing team's objectives.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities indicate a strong emphasis on graphic design for marketing purposes within the education sector. The AI-derived experience level of "0-2" suggests this is an entry-level position, ideal for candidates with foundational design skills and a strong desire to learn and grow within a marketing context. The "On-site" status is explicitly stated.

📈 Primary Responsibilities

• Design a wide range of visual content for BJU Press's K-12 educational materials, including digital advertisements, social media graphics, website banners, email campaign visuals, and printed sales collateral such as brochures, flyers, and catalogs.

• Develop and execute page layouts for both print and digital publications, ensuring optimal organization, visual appeal, and strict adherence to BJU Press's established branding and style guides.

• Proactively source and request appropriate imagery by researching stock photography platforms, coordinating with internal and external photographers, and managing image asset libraries to meet specific project needs.

• Adapt and expand existing design styles to create cohesive, larger-scale marketing pieces, such as multi-page catalogs, comprehensive promotional kits, or branded materials for events.

• Participate in photo shoots by assisting with planning, styling props, and providing on-site art direction to ensure photographic content effectively meets project objectives and brand identity requirements.

• Provide creative input and design expertise to support the overall marketing strategy, offering recommendations on design approaches, copy enhancements, and branding evolution to advance organizational goals.

• Collaborate effectively with internal departments to understand their design requirements and fulfill specific design requests, ensuring timely and accurate delivery of creative assets.

• Design and optimize landing pages for web campaigns, focusing on enhancing user experience, maintaining brand consistency, and maximizing marketing effectiveness and conversion rates.

• Follow and rigorously apply style and branding guidelines across all design deliverables to maintain a consistent and strong visual identity for BJU Press.

• Assist with event-related logistics as needed, contributing to the smooth execution of marketing events and initiatives.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks and supporting marketing functions, indicating a role that requires both creative execution and strategic thinking within a marketing framework. The emphasis on "brand consistency" and "marketing effectiveness" points to a need for designers who understand the business objectives behind their creative work.

🎓 Skills & Qualifications

Education:

• While not explicitly stated, a Bachelor's degree or equivalent practical experience in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended.

Experience:

• 0-2 years of professional experience in graphic design, with a focus on marketing collateral and digital assets.

Required Skills:

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, and InDesign is essential for creating and manipulating high-quality visual assets.

• Design Principles Expertise: Deep understanding of fundamental design principles including layout, typography, color theory, and visual hierarchy.

• Layout Development: Proven ability to develop compelling page layouts for both print and digital publications, ensuring readability and aesthetic appeal.

• Image Sourcing & Management: Experience utilizing stock photography platforms (e.g., Shutterstock, Adobe Stock, Getty Images) and effectively managing internal image requests and asset libraries.

• Print Production Knowledge: Familiarity with print specifications, file preparation, and production processes for various print materials like brochures, flyers, and catalogs.

• Web Design Fundamentals: Ability to design for web, including understanding responsive design principles and optimizing graphics for various devices and platforms.

• Brand Guideline Adherence: Proven ability to meticulously follow and apply style and branding guidelines to maintain visual consistency across all marketing touchpoints.

• Landing Page Design: Experience in designing and optimizing landing pages with a focus on user experience (UX), conversion rate optimization (CRO), and brand alignment.

• Presentation Skills: Ability to create and present design concepts and project progress clearly and professionally using presentation tools (e.g., PowerPoint, Google Slides, Keynote).

• Photo Shoot Support: Experience in planning, styling, and providing art direction for photo shoots to ensure captured imagery aligns with brand needs.

• Creative Collaboration: Ability to offer creative suggestions, including design recommendations, copy input, and branding enhancements, to support marketing strategy.

• Cross-Departmental Collaboration: Experience working effectively with various internal departments to understand design needs and fulfill project requirements efficiently.

Preferred Skills:

• Experience with web design/building tools or platforms.

• Familiarity with animation or motion graphics for digital assets.

• Basic understanding of content management systems (CMS).

• Experience in the education sector or with Christian ministries.

• A strong Christian faith and alignment with the organization's mission and values.

📝 Enhancement Note: The "Required Qualifications" section in the original job description is exceptionally detailed and essentially functions as the "Required Skills" list. The enhancement here categorizes these into more standard "Required Skills" and "Preferred Skills" for clarity and ATS compatibility. The emphasis on Christian faith and values is a unique requirement for this role and company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Design Proficiency: Showcase a diverse range of design projects that highlight proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and illustrate strong foundational design skills (layout, typography, visual hierarchy).

• Marketing Collateral Examples: Include examples of marketing materials created for both print and digital channels, such as advertisements, brochures, social media graphics, and website visuals, demonstrating an understanding of marketing objectives.

• Brand Consistency Application: Present projects where you successfully applied and maintained brand guidelines, showing an ability to work within established visual identities.

• Process Optimization Showcase: If possible, include case studies or examples where your design work contributed to improved marketing campaign performance, user experience, or conversion rates, demonstrating an impact-oriented approach.

Process Documentation:

• While formal process documentation isn't a primary portfolio requirement for this entry-level design role, candidates should be prepared to discuss their design workflow, from concept generation and client brief interpretation to final asset delivery and revisions.

• Be ready to articulate how you approach understanding project requirements, collaborating with stakeholders, and incorporating feedback to refine designs.

📝 Enhancement Note: For a Marketing Designer role, the portfolio is paramount. The focus is on showcasing visual execution, adherence to branding, and an understanding of how design serves marketing goals. The prompt's emphasis on "process optimization" is adapted here to focus on how design contributes to marketing effectiveness and performance, which is a key output for marketing designers.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Retirement Savings Plan: Likely a 401(k) or similar plan, potentially with employer matching contributions.

• Paid Time Off (PTO): Vacation days, sick leave, and paid holidays.

• Life Insurance: Employer-provided life insurance coverage.

• Disability Insurance: Short-term and long-term disability coverage.

• Educational Benefits: Potential tuition discounts for employees or their dependents for Bob Jones University programs, aligning with the organization's mission.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

• Ministry-Specific Perks: As a faith-based organization, there may be additional benefits or cultural aspects that support employees' spiritual and personal growth.

Working Hours:

• Standard full-time hours, likely 40 hours per week. The role is on-site, implying a typical office schedule (e.g., Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break).

📝 Enhancement Note: Salary is an estimation based on industry data for entry-level Marketing Designers in Greenville, SC. Benefits are inferred based on standard offerings for full-time employees at organizations of this nature, with a specific nod to potential educational benefits related to BJU.

🎯 Team & Company Context

🏢 Company Culture

Industry: Christian Education Publishing

Company Size: BJU Press is part of the Bob Jones University group. While the specific size of BJU Press isn't detailed, Bob Jones University is a significant educational institution, suggesting BJU Press operates within a medium to large organizational structure. This implies a stable environment with established processes and a strong mission-driven culture.

Founded: Bob Jones University was founded in 1927, and BJU Press has a long history of serving Christian education. This longevity suggests a company with deep roots, a commitment to its mission, and a stable operational framework.

Team Structure:

• Marketing Team: The Marketing Designer will be part of a dedicated Marketing team responsible for promoting BJU Press's K-12 educational materials. This team likely comprises various specialists, including marketing strategists, content creators, digital marketers, and potentially other designers.

• Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Director, who oversees the team's strategic direction and project execution.

• Cross-functional Collaboration: Expect significant collaboration with content writers, product managers, sales teams, and potentially editorial staff to ensure design assets align with product messaging and sales objectives.

Methodology:

• Mission-Driven Approach: All operations and marketing efforts are guided by the vision to make Christian education transformational and empower educators.

• Brand Integrity: A strong emphasis on maintaining a consistent and biblically-aligned brand identity across all communications.

• Content Creation: A core function involves producing high-quality educational materials and promotional content that supports the mission.

• Collaborative Environment: The team structure encourages input and collaboration to achieve marketing goals and support the broader organizational mission.

Company Website: [BJU Press Website - Assuming it's part of BJU.edu or a dedicated BJU Press domain, likely bjupress.com]

📝 Enhancement Note: The company culture is deeply rooted in its Christian mission and values. This is a critical aspect for any applicant to understand and align with. The "Methodology" section infers how a mission-driven organization approaches its work, emphasizing brand, content, and collaboration.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Marketing Designer (0-2 years experience). This role is foundational, focused on executing design tasks under guidance and developing core design competencies within a professional marketing context.

Reporting Structure: Likely reports to a Marketing Manager or Director, with potential for mentorship from senior designers on the team.

Operations Impact: The Marketing Designer's work directly impacts the perception and reach of BJU Press's educational materials. Effective design contributes to increased brand awareness, stronger engagement with educators and schools, and ultimately, supports sales efforts by making materials more appealing and accessible. The role is crucial in visually communicating the value proposition of a biblical worldview in education.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital advertising design, web design, print layout, or branding.

• Project Leadership: As experience grows, the designer may take on more complex projects, leading design aspects for specific campaigns or product launches.

• Mentorship & Training: BJU Press may offer internal training, access to industry conferences, or opportunities to learn from experienced marketing professionals and designers.

• Career Progression: Potential to advance to a Senior Marketing Designer role, Art Director, or transition into related marketing functions like Brand Management or Digital Marketing specialization, depending on individual development and organizational needs.

• Cross-Functional Exposure: Opportunities to collaborate with various departments can broaden understanding of the business and open doors to other career paths within the organization.

📝 Enhancement Note: The growth path for a designer in an organization like BJU Press often involves deepening technical skills, taking on more responsibility for campaign execution, and potentially moving into leadership or specialized roles. The "Operations Impact" is framed in terms of how design contributes to the organization's mission and business objectives.

🌐 Work Environment

Office Type: On-site, likely within a professional office setting associated with Bob Jones University or BJU Press headquarters. This environment is expected to be collaborative and mission-focused.

Office Location(s): Greenville, South Carolina. Specific office details would be provided upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: Expect a workplace that values teamwork and open communication, encouraging designers to share ideas and work closely with marketing colleagues.

• Tools & Technology: Access to standard office equipment, computers, and the necessary design software (Adobe Creative Suite) and hardware.

• Team Interaction: Opportunities for regular interaction with the marketing team, contributing to a dynamic and supportive work atmosphere.

Work Schedule:

• Standard full-time business hours, Monday through Friday, likely 8:00 AM to 5:00 PM, with a one-hour lunch break. The on-site nature ensures consistent team presence and collaboration.

📝 Enhancement Note: The on-site requirement is key here. The workspace context emphasizes collaboration and access to tools, typical for a design role within a professional organization.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a hiring manager will likely review applications and portfolios to assess qualifications and cultural fit.

• Skills Assessment/Design Challenge: Candidates may be asked to complete a design exercise or a take-home project to evaluate their design skills, problem-solving abilities, and adherence to brand guidelines. This is a critical step for design roles.

• Interview Rounds: Typically involves interviews with the hiring manager, potential team members, and possibly a senior leader. These interviews will explore design philosophy, work process, collaboration style, and alignment with the company's mission and values.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing selected projects, their creative process, and the impact of their designs.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that best showcase your skills in marketing design for print and digital.

• Showcase Process: For each project, briefly explain the brief, your creative process, the problem you solved, and your design rationale. Highlight how you incorporated feedback.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., improved click-through rates, increased engagement, successful campaign outcomes).

• Brand Alignment: Clearly demonstrate your understanding and application of brand guidelines, especially if you have experience with established brands.

• Tailor to BJU Press: If possible, include a project that reflects an understanding of educational marketing or a similar mission-driven organization.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (whether digital or physical).

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge instructions. Ask clarifying questions if needed.

• Time Management: Allocate your time wisely across concept development, execution, and presentation preparation.

• Brand Adherence: Pay close attention to any brand guidelines provided for the challenge.

• Justify Decisions: Be prepared to articulate the reasoning behind your design choices, connecting them to the project objectives.

• Presentation Practice: Rehearse your presentation to ensure clarity, conciseness, and confidence.

📝 Enhancement Note: The interview and portfolio review process for a designer is heavily focused on demonstrating practical skills and creative thinking. The inclusion of a design challenge is common. The emphasis on "mission and values" is crucial for this specific organization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and complex illustrations.
  • InDesign: The standard for page layout and print design (brochures, catalogs, flyers).

• Web Design/Optimization Tools: Familiarity with tools or platforms for designing and optimizing web graphics, potentially including basic HTML/CSS understanding or experience with web builders.

• Presentation Software: Proficiency in PowerPoint, Google Slides, or Keynote for presenting design concepts and project updates.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design responsibilities, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets can be helpful.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Other tools are secondary but indicate a broader understanding of the digital marketing landscape.

👥 Team Culture & Values

Operations Values:

• Christian Worldview: A foundational value, influencing all work and decision-making. Commitment to producing materials that align with a biblical worldview.

• Excellence in Education: A dedication to providing high-quality educational resources that transform students' lives and prepare them for service.

• Integrity and Stewardship: Operating with honesty, accountability, and responsible use of resources.

• Teamwork and Collaboration: Fostering a supportive environment where colleagues work together to achieve shared goals and uphold the mission.

• Service-Oriented: A commitment to serving educators, students, and the broader Christian community through their work.

Collaboration Style:

• Mission-Focused: Collaboration is driven by a shared commitment to the organization's vision and mission.

• Respectful Dialogue: Open communication and constructive feedback are encouraged, always within the framework of organizational values.

• Cross-Functional Integration: Designers work closely with marketing strategists, content creators, and other teams to ensure cohesive messaging and branding.

• Feedback Incorporation: A willingness to receive and act upon feedback from team members and stakeholders to refine designs and achieve objectives.

📝 Enhancement Note: The company's Christian values are central and will permeate the team culture and collaboration style. Applicants must be comfortable with and supportive of this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas within strict brand guidelines and mission-aligned messaging.

• Meeting Diverse Project Demands: Juggling multiple projects with varying deadlines and design requirements across print and digital media.

• Adapting to Evolving Marketing Trends: Staying current with design trends and digital marketing best practices while maintaining brand integrity.

• Communicating Design Rationale: Clearly articulating design choices and their strategic purpose to non-design stakeholders.

• Serving a Niche Market: Designing for Christian schools and homeschools requires a specific understanding of the audience and their values.

Learning & Development Opportunities:

• Skill Enhancement: Formal or informal training in advanced design techniques, new software features, or emerging design trends.

• Industry Exposure: Potential participation in design or marketing conferences, workshops, or webinars.

• Mentorship: Guidance from senior designers or marketing leaders within BJU Press.

• Portfolio Growth: Opportunities to work on impactful projects that can significantly enhance one's professional portfolio.

• Understanding Educational Publishing: Gaining deep insight into the unique aspects of creating marketing materials for the Christian education sector.

📝 Enhancement Note: Challenges are framed around the practical realities of a designer role, with a specific nod to the niche market. Growth opportunities focus on skill development and professional advancement within the organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final delivery. How do you ensure brand consistency throughout?" (Focus on workflow, collaboration, and brand adherence.)

• "How do you approach balancing creative freedom with client or brand guidelines, especially when they seem to conflict?" (Assess problem-solving and adaptability.)

• "Can you walk us through a project in your portfolio where your design had a measurable impact on marketing goals? What was the goal, and how did your design contribute?" (Demonstrate understanding of design's business impact and ability to quantify results.)

Company & Culture Questions:

• "What do you know about BJU Press's mission and values? How do you see your role as a Marketing Designer contributing to that mission?" (Assess research and cultural alignment.)

• "Describe your ideal work environment and how you collaborate with team members. How do you handle constructive criticism on your designs?" (Evaluate teamwork and receptiveness to feedback.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best represent your skills in marketing design, print, and digital.

• Tell a Story: For each project, explain the challenge, your approach, your creative process, and the outcome. Highlight your role and contributions.

• Focus on Rationale: Be prepared to explain why you made specific design choices, linking them to project objectives and brand strategy.

• Showcase Versatility: Demonstrate your ability to work across different media and styles.

• Be Ready for Technical Questions: Expect questions about your software proficiency and design techniques.

• Connect to BJU Press: Whenever possible, relate your experience and skills to the specific needs and mission of BJU Press.

📝 Enhancement Note: Interview preparation advice is tailored to a design role, emphasizing portfolio presentation, strategic thinking, and cultural fit, with specific questions relevant to BJU Press's mission.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the BJU Press job board.

• Portfolio Preparation: Curate your strongest 3-5 marketing design projects, ensuring they showcase your proficiency in Adobe Creative Suite, print, and digital design. Prepare to discuss your design process, rationale, and any measurable impact.

• Resume Optimization: Tailor your resume to highlight relevant design skills, software proficiency, and any experience in marketing or the education sector. Use keywords from the job description.

• Interview Practice: Prepare to present your portfolio and answer questions about your design philosophy, problem-solving skills, and how your work aligns with BJU Press's mission and values. Practice articulating your design choices clearly.

• Company Research: Thoroughly research BJU Press, Bob Jones University, their mission, values, and target audience. Understand their brand identity and marketing approach to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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