Marketing Design Technologist

📍 Job Overview

Job Title: Marketing Design Technologist

Company: Imprint

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Marketing Operations & Technology

Date Posted: August 18, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Remote (with potential for hybrid in New York City)

🚀 Role Summary

• Spearhead the technical execution of marketing creative systems across diverse digital channels, including email, web, in-app, paid media, and print.

• Own and manage the front-end infrastructure for marketing initiatives, ensuring seamless integration of design and technical implementation for partner brands.

• Serve as the primary MarTech resource for the Marketing Design team, evaluating, implementing, and maintaining essential marketing technologies.

• Drive efficiency and innovation by leveraging AI and automation to enhance marketing production workflows and team speed.

• Act as a technical mentor and knowledge hub for the design and production teams, raising the technical proficiency across the department.

📝 Enhancement Note: While the role title is "Marketing Design Technologist," its focus on MarTech, campaign tracking, attribution, and front-end implementation for marketing assets positions it within the broader scope of Marketing Operations and Technology. The emphasis on "building what our designers design" and "technical backbone role" indicates a hands-on, execution-focused position that bridges the gap between creative vision and technical reality, distinct from pure engineering or product development roles.

📈 Primary Responsibilities

• Web Experiences:

  • Build, maintain, and iterate on websites, waitlists, microsites, and campaign-specific web experiences using Webflow.
  • Independently manage all site edits, offer swaps, bug fixes, tag integrations, compliance updates, and performance enhancements.
  • Develop and implement repeatable components and templates to standardize and streamline the web development process.
  • Own the front-end specifications and asset production for all web development projects.

• Campaign Tracking and Attribution Infrastructure:

  • Take ownership of the technical setup and quality assurance (QA) of campaign tracking across all marketing channels, including defining and enforcing UTM structures and link management protocols.
  • Develop and maintain standardized tracking templates and conduct regular audits of attribution accuracy across partner campaigns.
  • Serve as the crucial technical liaison between the marketing team and analytics or data tooling platforms.

• MarTech and AI Workflows:

  • Act as the dedicated marketing technology expert for the team, responsible for evaluating, implementing, and managing the MarTech stack that supports creative and production operations.
  • Function as the primary technical point of contact during partner onboarding, particularly concerning MarTech decisions and integrations.
  • Collaborate with Marketing Design leadership to improve and maintain AI-assisted production workflows, translating strategic AI concepts into functional systems.

• Technical Mentorship:

  • Become the go-to resource for designers and producers encountering technical challenges.

  • Elevate the team's overall technical capabilities through pairing sessions, comprehensive documentation, and informal coaching.

  • Assist in defining and establishing standards for technical work handoffs, QA processes, and overall execution quality.

📝 Enhancement Note: The responsibilities clearly delineate a hands-on role focused on the practical application of design principles through technical implementation. The emphasis on ownership of "building, maintaining, and iterating" and "handling all site edits, offer swaps, bug fixes" highlights a need for proactive problem-solving and a deep understanding of front-end execution for marketing purposes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of web development principles and design fundamentals is expected, often gained through formal education, bootcamps, or equivalent practical experience.

Experience: 2-5 years of experience in a role that blends front-end development with marketing or design operations, with a proven track record of building and implementing web-based marketing assets.

Required Skills:

• Design Sensibility: A foundational understanding of design principles, including hierarchy, spacing, visual appeal, and the ability to translate design concepts into functional digital assets.

• Front-End Development: Proficient in HTML and CSS, with the capability to build responsive emails and landing pages and independently troubleshoot issues.

• Templating Systems: Experience with Liquid templating or similar dynamic content systems for personalized marketing communications.

• Webflow Expertise: Proven proficiency in Webflow, or demonstrated ability to quickly master it, with a portfolio showcasing live websites built, not just prototypes.

• Email Rendering Knowledge: Familiarity with email client rendering nuances and the technical constraints associated with email design and development.

• Campaign Tracking & Attribution: Solid understanding of UTM structure, link management best practices, and the principles of campaign attribution.

• Design Handoff: Experience managing design systems within Figma and effectively executing design-to-development handoff workflows.

• Multi-Project Management: Ability to manage multiple projects and partner brands concurrently, prioritizing effectively.

Preferred Skills:

• Lifecycle Marketing Platforms: Experience working with or within Braze or comparable lifecycle marketing automation platforms.

• AI Workflow Implementation: Prior experience building or maintaining AI-assisted production workflows.

• MarTech Evaluation: Familiarity with the process of evaluating and implementing new marketing technologies.

• Mobile Deep Linking: Experience with mobile deep linking platforms, such as Branch.io.

📝 Enhancement Note: The "Required Skills" emphasize practical, hands-on experience with specific technologies and methodologies crucial for marketing execution. The "Preferred Skills" indicate areas where additional expertise would be highly beneficial, suggesting opportunities for growth and specialization within the role. The experience level is inferred from the breadth of required skills and the expectation of independent ownership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Webflow Projects: Showcase at least 2-3 live websites, landing pages, or microsites built in Webflow, demonstrating responsive design, functionality, and user experience.

• Technical Implementation Examples: Include examples of how you've implemented tracking codes (e.g., GTM snippets, GA tags), UTM parameters, and other tracking mechanisms within web projects.

• Design System Components: If applicable, demonstrate how you've translated design system components from Figma into reusable front-end code or Webflow components.

• Email Development Samples: Provide examples of responsive HTML emails you've built, highlighting adaptability across different email clients.

• Process Documentation Samples: Include a sample of technical documentation you've created for workflows, coding standards, or system usage.

Process Documentation:

• Evidence of creating and maintaining documentation for repeatable technical workflows, such as campaign setup, website builds, or tracking implementation.

• Demonstrations of how you've contributed to defining standards for technical work handoffs and QA processes within a team.

• Examples of systems or templates you've developed to streamline repetitive tasks in web development or campaign tracking.

📝 Enhancement Note: Given the "Design Technologist" title and the emphasis on practical building and implementation, a robust portfolio is critical. It should not only showcase finished products but also the thought process behind their creation, the technical solutions employed, and the efficiency gains achieved through systematic approaches.

💵 Compensation & Benefits

Salary Range: $150,000 - $200,000 USD per year. This range is based on the provided salary data and reflects the mid-level experience requirement, the specialized skillset (intersection of design, development, and MarTech), and the high cost of living in New York City. The "Design Technologist" role, particularly with its focus on MarTech and front-end execution for marketing, commands a premium in competitive tech and marketing hubs.

Benefits:

• Competitive compensation and equity packages.

• Choice of leading configured work computers to enhance productivity.

• Flexible paid time off to support work-life balance.

• Fully covered, high-quality healthcare for employees.

• Comprehensive dependent coverage for healthcare.

• Access to One Medical for enhanced healthcare services.

• Option to enroll in a Flexible Spending Account (FSA) for health-related expenses.

• Generous paid parental leave: 20 weeks for primary caregivers and 8 weeks for all new parents.

• Access to industry-leading technology and resources to foster innovation and productivity.

Working Hours: The standard workweek is typically 40 hours. The role's remote nature offers flexibility, but clear communication and responsiveness during core business hours, especially for cross-functional collaboration and partner support, will be essential.

📝 Enhancement Note: The salary range is directly extracted. The benefits listed are comprehensive and align with competitive offerings in the tech industry, particularly for roles requiring specialized technical and operational skills. The inferred "40 hours" is a standard assumption for full-time roles, with the remote aspect implying flexibility in scheduling as long as deliverables are met and collaboration is maintained.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focusing on modern co-branded credit card programs and loyalty platforms. Imprint is redefining how brands offer financial products and deepen customer loyalty.

Company Size: The provided LinkedIn data indicates a company size that is likely between 51-200 employees, suggesting a growing startup environment with established processes but still agile enough for rapid iteration and impact.

Founded: Imprint was founded relatively recently, indicating a dynamic and innovative company culture focused on growth and disruption in the financial services and loyalty space.

Team Structure:

• The Marketing Design team is a critical function supporting a portfolio of brand partners, handling creative systems, web experiences, and campaign production.

• The Design Technologist role sits within this team, acting as the dedicated technical expert, bridging design and front-end development.

• This role will collaborate closely with Marketing Designers, Producers, and potentially with broader Marketing, Data, and Engineering teams to ensure technical feasibility and execution excellence. Methodology:

• Data-Driven Design & Execution: Imprint emphasizes using data to inform customer experiences and brand partnerships, suggesting that technical implementations will be measured for their impact.

• Agile Development & Iteration: As a fast-growing FinTech company, expect a culture that values speed, iteration, and continuous improvement in both product and marketing efforts.

• Automation & Efficiency: The role's focus on MarTech and AI workflows points to a strong emphasis on leveraging technology to automate processes and increase operational efficiency.

Company Website: https://www.imprint.co/

📝 Enhancement Note: The company context highlights Imprint's position as a modern FinTech disruptor. The "Design Technologist" role is crucial for executing their brand partnerships effectively, requiring a blend of technical skill and an understanding of marketing objectives. The company size suggests a collaborative environment where individual contributions are highly visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level specialization within Marketing Operations, specifically for individuals who excel at the intersection of creative execution and technical implementation. It's a "hands-on technical expert" role rather than a management track, focused on deep execution and problem-solving within the MarTech and front-end development space for marketing.

Reporting Structure: The role reports into the Marketing Design team, likely to a Design Lead or Head of Marketing Design. This structure places it within a creative function but with a strong operational and technical mandate.

Operations Impact: The Design Technologist's work directly impacts the success of marketing campaigns and brand partner initiatives by ensuring technical accuracy, optimal user experience on web properties, and effective campaign tracking for performance measurement. They are instrumental in translating creative strategies into tangible, high-performing marketing assets.

Growth Opportunities:

• MarTech Specialization: Deepen expertise in specific MarTech platforms (e.g., Braze, Branch.io, GTM, GA) and become a recognized subject matter expert.

• AI Workflow Development: Lead the implementation and refinement of AI-assisted tools and workflows, contributing to the company's technological advancement in creative production.

• Technical Leadership within Design: Grow into a senior technical advisor for the Marketing Design team, influencing best practices, tool selection, and technical strategy.

• Broader FinTech Exposure: Gain a deeper understanding of the FinTech industry, financial products, and loyalty programs, potentially opening doors to roles in product operations or marketing analytics within FinTech.

📝 Enhancement Note: The growth paths outlined focus on deepening specialized skills within MarTech and front-end execution for marketing, or moving towards a more strategic technical advisory role within the marketing function. The role provides a strong foundation for a career focused on operationalizing creative strategies in a tech-forward environment.

🌐 Work Environment

Office Type: The job is listed as "TELECOMMUTE," indicating a fully remote work arrangement. However, given the "New York City" location and the mention of "Hybrid" in the derived data, there may be an expectation or option for occasional in-office collaboration or team meetups in New York City.

Office Location(s): Primarily remote within the United States. If hybrid is an option, the primary office presence would likely be in New York City.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, project management, and team synchronization.

• Technology-Centric Environment: Imprint emphasizes investing in "industry-leading technology," suggesting access to robust software, hardware, and cloud-based tools necessary for effective remote work and technical execution.

• Cross-Functional Interaction: Regular interaction with designers, producers, and potentially data/analytics teams will be standard, requiring strong communication skills in a virtual setting.

Work Schedule: While the role is remote, it's a full-time position. Employees are expected to maintain a consistent work schedule that allows for collaboration with colleagues across different time zones and responsiveness during core business hours. The flexibility of remote work can allow for personalized scheduling as long as deliverables are met and team syncs are attended.

📝 Enhancement Note: The remote nature of the role is a key feature, offering flexibility. However, the presence of "Hybrid" in derived data suggests that occasional in-person interaction in New York City might be a possibility or preference for certain team events or strategic meetings, which candidates should clarify.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a role like this at a growing tech company often includes:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Technical Assessment/Portfolio Review: A dedicated session to review your portfolio, discuss your Webflow and coding experience, and potentially present a case study or complete a small technical challenge.

• Hiring Manager Interview: A deeper dive into your experience, problem-solving approach, and how you would fit into the Marketing Design team's workflow and culture.

• Team/Cross-Functional Interviews: Meetings with potential colleagues (designers, producers) and stakeholders from related departments (e.g., analytics, marketing) to assess collaboration skills and technical understanding.

• Final Round: Potentially a discussion with senior leadership.

Portfolio Review Tips:

• Showcase Live Work: Prioritize projects that are live on the web, especially those built with Webflow or demonstrating strong HTML/CSS implementation.

• Highlight Technical Solutions: For each project, explain the technical challenges you faced and the solutions you implemented. Detail your role in campaign tracking, attribution setup, or integration of custom scripts.

• Demonstrate Process: Include examples of your design-to-dev handoff process, documentation you've created, or how you've standardized workflows using components or templates.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your work (e.g., improved page load times, successful tracking implementation, efficiency gains from reusable components).

• Tailor to the Role: Emphasize projects that align with Imprint's needs – web experiences, campaign tracking, and MarTech implementation.

Challenge Preparation:

• Webflow Skills: Be prepared for questions or tasks related to building responsive layouts, implementing interactive elements, and setting up integrations in Webflow.

• HTML/CSS Debugging: Practice identifying and fixing common HTML/CSS issues, especially those related to cross-client email rendering or responsive design breakpoints.

• UTM & Attribution Logic: Understand best practices for creating consistent UTM parameters and how they feed into attribution models. Be ready to explain your process for auditing or setting up tracking.

• MarTech Scenario: Think about how you would evaluate a new MarTech tool, implement it, or troubleshoot an issue within a tool like Braze or GTM.

📝 Enhancement Note: The emphasis on a portfolio and technical assessment highlights the hands-on nature of this role. Candidates should prepare to not only discuss their past work but also to demonstrate their practical skills and problem-solving capabilities through case studies and potential technical challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The primary platform for building and managing websites, landing pages, and microsites. Proficiency here is critical.

• Figma: Essential for design collaboration, managing design systems, and understanding design-to-development handoffs.

• HTML/CSS: Core languages for front-end web development, email development, and understanding web structure.

• Liquid Templating: For dynamic content within emails or other marketing platforms.

Analytics & Reporting:

• Google Tag Manager (GTM): For managing tracking codes and implementing event tracking on websites.

• Google Analytics (GA): For understanding website traffic, user behavior, and campaign performance.

• Branch.io: A mobile deep linking platform, relevant for campaign tracking and attribution on mobile.

• Bitly: For link management and tracking.

CRM & Automation:

• Braze (or comparable): A lifecycle marketing platform, indicating experience with email marketing automation, push notifications, and user segmentation.

• AI Tools: General familiarity with AI-assisted production workflows and their implementation.

📝 Enhancement Note: This section details the core MarTech and development tools the candidate will be expected to use. Proficiency in Webflow, HTML/CSS, and familiarity with tracking/analytics tools are paramount. Experience with lifecycle marketing platforms like Braze is a significant plus.

👥 Team Culture & Values

Operations Values:

• Precision & Accuracy: A strong emphasis on getting the technical details right for campaign tracking, web builds, and MarTech integrations, as accuracy directly impacts campaign performance and brand reputation.

• Efficiency & Automation: A drive to find smarter, faster ways to execute marketing tasks through templating, reusable components, and AI-assisted workflows.

• Collaboration & Mentorship: A willingness to share knowledge, support colleagues, and collectively raise the technical bar of the Marketing Design team.

• Problem-Solving & Resourcefulness: An ability to tackle technical challenges independently and find creative solutions within project constraints.

• Data-Informed Execution: Understanding that technical implementations should serve marketing goals and be measurable through analytics and attribution.

Collaboration Style:

• Cross-Functional Integration: Working closely with designers to translate their vision into reality, and with producers to ensure smooth project execution.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to keep stakeholders informed and to seek help or offer solutions.

• Feedback Loop: Open to receiving and providing constructive feedback on designs, code, and processes to foster continuous improvement.

• Ownership Mentality: Taking initiative and responsibility for assigned tasks and projects, seeing them through to successful completion.

📝 Enhancement Note: The team culture emphasizes a blend of technical expertise, operational efficiency, and collaborative spirit. The Design Technologist is expected to be a proactive contributor who not only executes but also helps to improve the team's overall technical capabilities and processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design & Development Gaps: Constantly navigating the nuances between creative vision and technical feasibility, ensuring that designs are implemented accurately and efficiently.

• MarTech Landscape Complexity: Staying current with a rapidly evolving MarTech stack and integrating various tools seamlessly to support marketing objectives.

• Cross-Channel Consistency: Ensuring brand and technical consistency across diverse marketing channels, each with its own constraints and best practices.

• Remote Collaboration: Effectively collaborating and communicating technical details and project status in a fully remote environment.

• AI Workflow Integration: Successfully implementing and optimizing AI tools to enhance production workflows without compromising quality or introducing errors.

Learning & Development Opportunities:

• Advanced MarTech Training: Opportunities to become an expert in specific platforms like Braze, GTM, or Branch.io, potentially leading to certifications.

• Emerging AI Tools: Hands-on experience with cutting-edge AI tools for creative production and workflow automation.

• FinTech Industry Insights: Gaining a deeper understanding of financial products, loyalty programs, and the FinTech landscape.

• Technical Leadership: Developing mentorship skills and contributing to the strategic technical direction of the Marketing Design team.

• Webflow Mastery: Deepening expertise in Webflow's advanced features, custom code capabilities, and integration potential.

📝 Enhancement Note: The challenges are inherent to a role at the intersection of creative and technical domains, particularly in a fast-paced, remote environment. The growth opportunities are geared towards specialization and leadership within the MarTech and design operations space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex design into a functional web experience. What were the challenges, and how did you overcome them?" (Focus on HTML/CSS, Webflow, and problem-solving.)

• "How do you approach setting up campaign tracking and UTM parameters for a new marketing campaign? What are the key considerations for attribution?" (Demonstrate understanding of tracking infrastructure and data integrity.)

• "Walk me through your process for building a responsive email template. What are the common pitfalls you avoid?" (Highlight HTML/CSS skills and cross-client rendering knowledge.)

• "Imagine we need to integrate a new MarTech tool to improve our email automation. How would you approach evaluating and implementing it?" (Showcase MarTech evaluation and implementation process.)

• "How do you use AI or automation to improve your workflow or the workflow of a design team?" (Prepare examples of AI-assisted production or workflow optimization.) Company & Culture Questions:

• "What interests you about Imprint and our mission to redefine customer loyalty through financial products?" (Research Imprint's mission, brand partners, and FinTech space.)

• "How do you see your technical skills contributing to a design-centric marketing team?" (Emphasize your role as a bridge between creative and technical execution.)

• "Describe your ideal collaboration style with designers and producers." (Highlight communication, feedback, and teamwork in a remote setting.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by MarTech/development skill. For each project, clearly state your role, the objective, the technologies used, your specific contributions, and the outcome.

• Show, Don't Just Tell: For Webflow projects, be ready to navigate the live site and potentially show elements of the build (if appropriate and allowed). For code-based work, have GitHub or code snippets ready.

• Quantify Results: Whenever possible, use metrics to demonstrate the impact of your work (e.g., improved performance, successful tracking, efficiency gains).

• Focus on Process: Explain your thought process, how you approached challenges, and how you ensured quality and accuracy, especially concerning tracking and MarTech implementation.

• Tailor to Imprint: Emphasize how your skills and past projects directly address the responsibilities and requirements outlined in the job description.

📝 Enhancement Note: Preparation should focus on demonstrating practical skills, a strong understanding of marketing operations technology, and the ability to collaborate effectively in a remote, design-focused environment. The portfolio review is a critical component.

📌 Application Steps

To apply for this Marketing Design Technologist position:

• Submit your application directly through the provided Ashby link: https://jobs.ashbyhq.com/imprint/dd1d2dbe-2435-47c4-bf72-eddef5b59818

• Curate Your Portfolio: Select 2-3 of your strongest projects that showcase your Webflow development, HTML/CSS skills, campaign tracking implementation, and any experience with MarTech platforms. Ensure these projects are live or well-documented with clear explanations of your technical contributions and problem-solving.

• Tailor Your Resume: Highlight keywords such as "Webflow," "HTML," "CSS," "MarTech," "Campaign Tracking," "UTM Management," "Figma," and "Design Systems." Quantify achievements where possible and clearly articulate your experience in bridging design and development.

• Prepare Your Case Study: Be ready to present a specific project from your portfolio that best demonstrates your ability to execute complex marketing designs technically, manage tracking, and contribute to efficient workflows. Practice explaining your process and the outcomes.

• Research Imprint: Familiarize yourself with Imprint's mission, their brand partners, and their approach to FinTech and customer loyalty. Understand how the Marketing Design Technologist role supports their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.