Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Nashville, Tennessee, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: August 12, 2026

Experience Level: 2-4 years (Mid-Level)

Remote Status: Remote OK

🚀 Role Summary

• This role is a hybrid marketer and designer position, focusing on driving results through creative content.

• Responsibilities include owning top-of-funnel and paid-advertising creative, and managing partner relationships within specific verticals.

• A strong understanding of marketing funnels, cost per lead, and conversion metrics is essential, coupled with hands-on design skills.

• Leveraging AI platforms for ideation, copywriting, and production is a key component of this role.

📝 Enhancement Note: While the title is "Marketing Content Designer," the description strongly emphasizes a performance marketing and direct-response creative focus, positioning it closer to a Marketing Operations or Performance Marketing Creative role. The requirement to "think like a marketer" and track performance metrics (clicks, engagement, CPL) highlights the operations-critical nature of this position.

📈 Primary Responsibilities

• Own the end-to-end creative process for top-of-funnel and paid-advertising campaigns, proactively developing new concepts and variants for ongoing A/B testing and iteration.

• Track and analyze creative performance metrics, including click-through rates (CTR), engagement rates, and cost per lead (CPL), to inform design decisions and optimize campaign effectiveness.

• Develop and manage brand and educational content for the financial and insurance verticals, ensuring alignment with partner business objectives and ReminderMedia's service offerings.

• Design partner-facing co-marketing materials and build direct relationships with financial and real estate partners, participating in calls and representing the marketing function.

• Maintain and execute a partner promotion calendar, identifying and filling content gaps with timely and relevant creative assets.

• Support company-wide creative testing initiatives (e.g., direct mail pieces, magazine ads) and new product launches by designing custom landing pages and localized product collateral.

• Create marketing materials for conferences, including physical samples, cover designs, banners, booth graphics, and informational flyers.

• Utilize AI platforms (e.g., Claude, Replit, ChatGPT, Midjourney) to accelerate ideation, generate copywriting drafts, and streamline production workflows, with ongoing training provided.

📝 Enhancement Note: The responsibilities clearly indicate a need for data-driven decision-making and a focus on measurable outcomes, aligning with operations principles. The expectation to "own" creative development and proactively iterate suggests a proactive, strategic approach beyond just execution.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field (e.g., Graphic Design, Visual Communications, Digital Media).

• Bachelor's degree in Marketing, Communications, or a design-related field is preferred. Experience:

• 2 to 4 years of direct experience in a design role, with a strong preference for experience within marketing, advertising, or performance/direct-response creative environments. Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop and InDesign, with intermediate skills in Illustrator.

• Demonstrated understanding of marketing funnels, lead generation strategies, and the direct impact of creative on cost per lead (CPL) and conversion rates.

• Solid knowledge of print production requirements, including bleeds, trim, color specifications, and file preparation for direct mail and magazine publications.

• Strong stakeholder management and partner-facing communication skills; comfort joining calls, articulating ideas, and contributing original perspectives.

• Proactive and independent work ethic, capable of developing creative concepts without constant prompting.

• Willingness and aptitude to learn and adopt AI-assisted workflows for content creation and ideation. Preferred Skills:

• Experience with performance marketing platforms and understanding of campaign tracking metrics.

• Familiarity with copywriting principles or experience in generating marketing copy.

• Exposure to AI tools such as Claude, ChatGPT, Midjourney, or Replit for creative acceleration.

• Experience in designing digital assets for paid advertising campaigns (e.g., social media ads, display ads).

📝 Enhancement Note: The emphasis on "thinking like a marketer" and understanding performance metrics elevates this beyond a standard graphic design role. The requirement for stakeholder engagement suggests a need for strong interpersonal and communication skills, crucial for operational effectiveness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing marketing work that demonstrates a clear impact on driving action, such as lead magnets, paid advertisements, direct mail campaigns, or landing pages.

• Evidence of performance results (e.g., improved CPL, increased conversion rates, higher engagement) should ideally be included alongside visual polish to demonstrate ROI.

• Examples of creative iteration and A/B testing variants that led to measurable improvements in campaign performance.

• Demonstration of understanding print production requirements through relevant project examples. Process Documentation:

• Examples of how you have tracked and analyzed creative performance data to inform iterative design improvements.

• Case studies detailing the process of developing marketing creative from concept to execution, including any stakeholder feedback loops.

• Demonstration of workflow optimization, particularly in how you managed multiple creative projects or deadlines efficiently.

📝 Enhancement Note: The portfolio requirement is critical for this role, as it directly assesses the candidate's ability to blend design skills with marketing strategy and performance orientation. A strong portfolio will highlight proactive problem-solving and measurable results.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Content Designer with 2-4 years of experience in a remote US-based role, the estimated salary range is $55,000 - $75,000 annually. This estimate considers the hybrid nature of the role (design + marketing strategy) and the specific AI tool integration. Benefits:

• Highly competitive compensation package commensurate with experience.

• World-class benefits package including:

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with company match
  • And much more (specifics to be discussed).

• Company-provided equipment necessary for remote work. Working Hours:

• Standard full-time hours, likely around 40 hours per week. The remote nature offers some flexibility, but core business hours for collaboration and partner engagement will be expected.

📝 Enhancement Note: The salary range is an estimate based on industry data for similar roles and experience levels in the US. The specific benefits listed are standard for a company of this size and industry, with the "much more" indicating potential for additional perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services, primarily focused on direct mail and digital marketing solutions for small businesses.

Company Size: ReminderMedia is an Inc. 5000 fast-growing company, indicating a dynamic and scaling environment. The "over 100,000 small businesses" served suggests a significant client base and operational scale.

Founded: While the founding date isn't explicitly stated, being an Inc. 5000 company implies significant growth and established operations.

Team Structure:

• The role likely sits within a broader Marketing department, potentially collaborating with advertising specialists, content strategists, and partner managers.

• Reporting structure is not specified but is likely to a Marketing Manager or Director.

• Cross-functional collaboration is expected with sales, account management, and potentially product teams, especially when supporting new product launches or partner initiatives. Methodology:

• ReminderMedia operates as an "AI-forward company," suggesting an embrace of technology to enhance efficiency and innovation in marketing processes.

• The focus on "client impact" and "growing their client base" indicates a results-oriented approach.

• Emphasis on "performance and direct-response creative" points to data-driven strategies and measurable campaign success.

Company Website: https://www.remindermedia.com/ (Derived from domain_derived)

📝 Enhancement Note: The company's recognition as an "Inc. 5000 fast-growing company" and "Top Place to Work" suggests a culture that values growth, employee development, and client success. The "AI-forward" stance is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Marketing Content Designer" with significant autonomy and responsibility. It's not an entry-level production role but requires a blend of creative execution and strategic marketing thinking. The expectation to "own" creative and manage partner relationships indicates a step beyond junior design positions.

Reporting Structure: The candidate will likely report to a Marketing Manager or Director, working closely with advertising teams and partner managers. Direct interaction with financial and real estate partners is a key aspect of the role.

Operations Impact: The role has a direct impact on lead generation, conversion rates, and partner acquisition/retention for ReminderMedia and its clients. By creating high-performing creative assets and managing partner marketing initiatives, this role directly contributes to revenue growth and client satisfaction.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-assisted content creation, and specific vertical marketing strategies (financial, real estate).

• Leadership: Potential to grow into a Senior Marketing Designer, Creative Lead, or even transition into a more strategic Marketing Manager role focusing on specific channels or partner segments.

• Skill Development: Opportunities to master advanced AI tools and their application in marketing, refine A/B testing methodologies, and enhance client relationship management skills.

📝 Enhancement Note: The hybrid nature of this role offers a unique growth path for designers looking to expand their marketing acumen and strategic impact. The emphasis on AI integration suggests opportunities to become an early adopter and expert in emerging creative technologies.

🌐 Work Environment

Office Type: This is a remote position, offering flexibility and the ability to work from anywhere within the United States.

Office Location(s): While remote, the company mentions "Nashville, Tennessee, United States" as a derived location, suggesting a potential hub or primary operational base, but the role itself is remote.

Workspace Context:

• The remote setup requires self-discipline and strong organizational skills to manage workload and communication effectively.

• Access to necessary design software and AI platforms will be provided, along with company-issued equipment.

• Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing), requiring clear and concise communication. Work Schedule:

• Full-time, standard business hours (likely 40 hours/week). While remote, availability during core working hours is crucial for team collaboration and partner interactions. The role demands proactive engagement rather than a strictly scheduled 9-to-5.

📝 Enhancement Note: The remote nature requires candidates to be highly self-motivated and adept at managing their own time and communication. The "AI-forward" aspect might also mean a culture that embraces asynchronous work where possible, but key client/partner interactions will likely require synchronous availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills and experience, particularly in performance marketing creative and AI tool familiarity.

• Hiring Manager Interview: Discussion about your design philosophy, marketing understanding, experience with paid advertising and direct response, and how you approach creative problem-solving. You'll likely discuss specific projects from your portfolio.

• Skills Assessment/Creative Challenge: A practical exercise may be given, potentially involving ideation for a campaign, designing a sample ad, or analyzing creative performance data. This could involve leveraging AI tools.

• Team/Partner Interaction Interview: Meeting with potential team members or a partner manager to assess collaboration style, communication skills, and comfort with stakeholder-facing responsibilities.

• Final Interview: Potentially with a senior leader to discuss company culture, long-term vision, and overall fit.

Portfolio Review Tips:

• Highlight Performance: For each project, clearly state the objective, your role, the creative solution, and, most importantly, the measurable results (e.g., "Increased lead conversion by 15%," "Reduced CPL by 10%").

• Showcase Marketing Acumen: Include examples that demonstrate your understanding of funnels, target audiences, and call-to-actions. Paid ads, direct mail pieces with clear response mechanisms, and lead magnets are ideal.

• Demonstrate AI Integration: If you have any projects where AI tools were used to accelerate ideation, copywriting, or production, highlight these and explain the process and benefits.

• Print Production Savvy: Ensure any print examples clearly indicate an understanding of technical requirements.

• Conciseness and Clarity: Organize your portfolio logically and be prepared to walk through 2-3 key projects in detail.

Challenge Preparation:

• Familiarize yourself with ReminderMedia's services and target industries (financial, real estate).

• Practice explaining how creative impacts marketing KPIs like CTR, CPL, and conversion.

• Be ready to discuss your process for iterating on creative based on performance data.

• Prepare examples of how you would use AI tools to brainstorm campaign ideas or draft ad copy.

📝 Enhancement Note: The portfolio review is paramount. Candidates should curate their best work that directly addresses the "think like a marketer" and "drive action" requirements. Demonstrating an understanding of AI's role in creative production will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and InDesign is mandatory. Intermediate knowledge of Illustrator is required.

• AI Platforms: Familiarity with or strong willingness to learn and use platforms like Claude, Replit, ChatGPT, Midjourney, or similar AI tools for ideation, copywriting, and production acceleration. Training will be provided.

Analytics & Reporting:

While not explicitly listed as a primary tool, the role requires tracking performance metrics (clicks, engagement, CPL). This implies familiarity with or ability to learn:

• Advertising platform analytics (e.g., Meta Ads Manager, Google Ads).

• Website analytics tools (e.g., Google Analytics) for landing page performance.

• Internal reporting dashboards or CRM data related to campaign performance. CRM & Automation:

• Experience with a CRM (e.g., Salesforce, HubSpot) is beneficial for understanding lead flow and campaign tracking, though not explicitly required.

• Familiarity with marketing automation principles is a plus, especially concerning campaign execution and tracking.

📝 Enhancement Note: The explicit mention of AI tools like Claude and Replit is a key differentiator. Candidates should be prepared to discuss their experience or eagerness to adopt these technologies in a design workflow.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on helping small businesses grow and retain their client base through effective marketing solutions.

• Performance-Driven: Emphasis on measurable results, data analysis, and continuous improvement of marketing campaign effectiveness.

• Innovation & Adaptability: Being an "AI-forward company" suggests a culture that embraces new technologies and approaches to enhance productivity and creativity.

• Collaboration: Working effectively within a team and building strong relationships with partners is crucial.

• Ownership & Proactivity: Taking responsibility for outcomes and proactively developing solutions and creative concepts.

Collaboration Style:

• Expected to be highly collaborative, working closely with advertising teams, partner managers, and potentially sales.

• Communication will be primarily digital, requiring clear, concise, and timely responses.

• A culture of feedback and iteration is implied, especially given the focus on A/B testing and performance optimization.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence, data-driven strategy, and technological adoption. Candidates who are proactive, results-oriented, and comfortable with AI tools will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative & Performance: Effectively translating marketing objectives and performance data into compelling creative assets requires a dual skillset.

• AI Integration Learning Curve: While training is provided, mastering AI tools to genuinely accelerate workflows and improve creative output requires dedicated effort and experimentation.

• Managing Partner Relationships: Building and maintaining trust with external partners requires strong interpersonal and communication skills, alongside marketing expertise.

• Remote Collaboration: Maintaining strong team connections and effective communication in a fully remote environment demands proactive engagement and clear articulation.

Learning & Development Opportunities:

• AI Proficiency: Become an expert in leveraging AI for marketing content creation, gaining a competitive edge in the industry.

• Performance Marketing Expertise: Deepen understanding of paid advertising, lead generation funnels, and conversion rate optimization through hands-on experience.

• Vertical Specialization: Develop in-depth knowledge of marketing strategies for the financial and real estate sectors.

• Cross-functional Skill Development: Gain experience in partner management, campaign strategy, and potentially product marketing.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI adoption in creative marketing, which is a significant growth area. The challenges are framed as opportunities for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to iterate on a creative design. What was the outcome?" (Focus on your process, metrics, and impact).

• "How do you approach developing creative concepts for a new paid advertising campaign? Walk me through your ideation process." (Highlight your strategic thinking and creative methodology).

• "Imagine you need to design a lead magnet for financial advisors. What would be your key considerations, and how would you ensure it drives action?" (Assess your understanding of target audience, value proposition, and conversion).

• "How do you see AI tools like Claude or Replit changing the role of a marketing designer?" (Demonstrate your forward-thinking approach and willingness to adopt new technologies). Company & Culture Questions:

• "What do you know about ReminderMedia and our services?" (Research the company website, services, and target industries).

• "How do you handle feedback on your designs, especially from partners or clients?" (Showcase your adaptability and collaborative approach).

• "Describe your experience working remotely. How do you stay productive and connected with your team?" (Highlight your self-management and communication skills). Portfolio Presentation Strategy:

• Structure: Prepare to present 2-3 key projects that best exemplify your ability to blend design with performance marketing.

• Storytelling: For each project, clearly articulate:

  • The objective/challenge.
  • Your role and approach.
  • The creative solution (showcasing design and marketing strategy).
  • The results/impact (quantify whenever possible).
  • Any AI tool usage and its benefit.

• Conciseness: Be ready to present your portfolio concisely, focusing on the most relevant aspects for this role.

📝 Enhancement Note: Be prepared to discuss specific metrics and demonstrate how your designs have directly contributed to business goals. Your ability to articulate the "why" behind your creative decisions, grounded in marketing principles, will be key.

📌 Application Steps

To apply for this operations-aligned marketing content designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest projects that showcase performance-driven design and marketing strategy. Ensure they clearly demonstrate your understanding of funnels, lead generation, and conversion. Include any examples of AI tool usage and measurable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Photoshop," "InDesign," "Illustrator," "performance marketing," "direct-response," "lead generation," "CPL," "conversion," "AI tools," and "stakeholder management." Emphasize achievements with quantifiable results.

• Prepare Your Narrative: Practice explaining your design process, how you think like a marketer, and how you've used creative to achieve business objectives. Be ready to discuss your experience with AI tools and your approach to remote collaboration.

• Research ReminderMedia: Understand their services, target markets (financial, real estate), and their positioning as an "AI-forward" company. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.