Lead Marketing Designer

📍 Job Overview

Job Title: Lead Marketing Designer

Company: Carrum Health

Location: United States

Job Type: Full-Time

Category: Marketing Operations / Creative Production

Date Posted: 2026-08-10

Experience Level: 5-10 years

Remote Status: Fully Remote (US-based)

🚀 Role Summary

• Lead end-to-end visual asset production for Go-To-Market (GTM) and brand operations, focusing on high-converting commercial collateral and sales enablement tools.

• Drive the visual execution of a category brand identity to position Carrum Health as a leader in value-based specialty care.

• Leverage generative AI design workflows to accelerate execution speed, iterate on design variants, and overcome production bottlenecks.

• Collaborate closely with Product Marketing, Content, Sales Enablement, Communications, and Events teams to translate complex clinical, financial, and regulatory data into intuitive visual assets.

• Rapidly design and deliver high-volume visual assets for major field events, tradeshows, booth concepts, and national partner campaigns.

📝 Enhancement Note: While the title is "Lead Marketing Designer," the core responsibilities and emphasis on visual asset production for GTM and sales enablement indicate a strong connection to operations, specifically within marketing operations and creative production functions. The role requires a blend of design expertise and an understanding of commercial objectives, making it a critical component of the sales and marketing operations engine.

📈 Primary Responsibilities

• Own the complete design lifecycle for commercial collateral, including sales enablement decks, event materials, campaign assets, and digital brand assets, ensuring consistent quality and brand alignment.

• Develop and deploy a visually unified, "gold-standard" category brand identity that reinforces Carrum Health's positioning in value-based specialty care across all buyer touchpoints.

• Integrate and utilize generative AI design tools to enhance efficiency, explore design variations rapidly, and streamline the overall production process.

• Partner with Product Marketing, Content, Sales Enablement, Comms, and Events teams to effectively visualize and communicate intricate clinical, financial, and regulatory information into easily digestible and impactful visual proof points.

• Execute high-volume visual asset design for significant field events, trade show experiences, booth concepts, and national partner campaigns, ensuring timely delivery and high impact.

• Act as a primary design execution engine, eliminating production bottlenecks within the marketing organization and functioning as a high-velocity, autonomous individual contributor.

• Revamp the company's digital storefront and support the rollout of a rebrand, directly contributing to accelerating sales cycles and deal velocity.

• Ensure flawless execution of the company's defensible category positioning across all buyer interactions and marketing materials.

📝 Enhancement Note: The emphasis on "commercial collateral," "sales enablement decks," and "accelerating deal velocity" strongly suggests this role is deeply embedded within the Go-To-Market operations function, specifically supporting sales effectiveness and marketing execution. The need to translate complex data into "intuitive visual proof points" highlights a critical operations-related skill in simplifying information for business impact.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role. Equivalent practical experience will also be strongly considered.

Experience: 7+ years of hands-on graphic design and visual production experience, with a preference for candidates from healthcare or high-growth technology companies. Demonstrated experience in converting complex regulatory, financial, or clinical frameworks into simple, high-converting visual collateral is essential.

Required Skills:

• Advanced proficiency in Figma for collaborative design and prototyping.

• Mastery of Adobe Creative Cloud suite, including InDesign, Illustrator, and Photoshop, for detailed graphic design and production.

• Expertise in creating compelling presentations using PowerPoint and Google Slides.

• Experience with content management systems (CMS) such as WordPress for digital asset integration.

• Proven ability to leverage generative AI design tools to enhance speed and creativity in design workflows.

• Strong track record in delivering high-volume, multi-channel design assets under tight commercial deadlines without compromising quality.

• Ability to maintain rigorous brand consistency across diverse digital, print, event, and web environments.

• An entrepreneurial, resourceful, and autonomous mindset, capable of driving impact quickly with minimal direction.

• Excellent project management skills, with the ability to manage multiple priorities effectively in a fast-paced, dynamic environment.

• Demonstrated passion for cross-functional collaboration with Sales, Operations, Client Success, Data, and Product teams. Preferred Skills:

• Experience specifically within the healthcare technology sector.

• Familiarity with value-based care models and their communication requirements.

• Experience in designing for enterprise B2B sales cycles.

• Basic understanding of HTML/CSS for web asset integration.

• Experience with video editing or motion graphics software.

📝 Enhancement Note: The requirement for 7+ years of experience, combined with the responsibility for end-to-end execution and collaboration with multiple departments, positions this as a senior individual contributor role with significant operational impact. The emphasis on "high-converting visual assets" and "accelerating deal velocity" underscores the direct link to business outcomes and operational efficiency within sales and marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of visual brand architecture and its application across various channels (digital, print, events).

• Case studies demonstrating the ability to translate complex data (clinical, financial, regulatory) into clear, compelling, and high-converting visual collateral.

• Examples of high-volume asset production under tight deadlines, highlighting efficiency and quality.

• Demonstrations of UI/UX design principles applied to digital assets, such as website revamps or digital storefronts.

• Work examples that highlight the use of Figma, Adobe Creative Cloud, and ideally, generative AI tools. Process Documentation:

• While not a direct documentation role, candidates should be prepared to discuss their design process, including:

  • Workflow design and optimization for rapid asset creation.

  • Collaboration processes with cross-functional teams (e.g., Product Marketing, Sales Enablement).

  • Methods for ensuring brand consistency and quality control across all deliverables.

  • Strategies for integrating new design technologies, such as generative AI, into existing workflows.

📝 Enhancement Note: For a role focused on "end-to-end design execution" and "eliminating production bottlenecks," a portfolio is paramount. It serves as the primary evidence of their operational capability in design production, efficiency, and impact. The emphasis should be on demonstrating how their design work directly supports GTM objectives and drives business results.

💵 Compensation & Benefits

Salary Range: $170,000 - $200,000 annually, depending on geography and level of experience.

Benefits:

• Equity and an annual bonus.

• Stock option plan.

• Flexible schedules and remote work options.

• Self-managed vacation days, within reason.

• Paid parental leave.

• Comprehensive health, vision, and dental insurance.

• 401K retirement plan.

Working Hours: Typically a full-time role, implying approximately 40 hours per week, with flexibility offered due to the remote-first nature of the company.

📝 Enhancement Note: The salary range provided ($170,000 - $200,000) is competitive for a Lead Designer role with significant responsibility in a high-growth tech company, particularly in the US market. The inclusion of equity, annual bonus, and comprehensive benefits aligns with industry standards for senior positions in the tech and healthcare sectors. The "self-managed vacation days" and "flexible schedules" indicate a culture that values work-life balance and autonomy, which is a key consideration for operations professionals. The remote-first approach is a significant benefit for attracting talent across the US.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Technology (HealthTech) / Healthcare Services. Carrum Health operates within the rapidly evolving digital health sector, focusing on transforming healthcare delivery through value-based care models. This industry context implies a need for clear, trustworthy communication of complex services and clinical outcomes.

Company Size: Given the funding rounds and scope of operations (partnerships with major hospitals and employers), Carrum Health is likely a mid-to-large-sized growth-stage startup or scale-up, likely employing several hundred to over a thousand individuals. This size suggests a dynamic environment with established processes but still retaining an entrepreneurial spirit.

Founded: 2014. Founded in 2014, Carrum Health has a proven track record and has reinvented the Centers of Excellence (COE) category. This history indicates a stable foundation with significant experience in the market, now focused on scaling its impact.

Team Structure:

• The Lead Marketing Designer reports to the VP of B2B Marketing, indicating a central role within the marketing department's GTM strategy.

• This role will collaborate extensively with Product Marketing, Content, Sales Enablement, Communications, and Events teams, highlighting a highly cross-functional operational structure.

• The emphasis on being a "high-velocity individual contributor" suggests the design team may be lean or focused on specialized execution rather than large agency-style teams. Methodology:

• Data-driven decision-making is a core aspect, as evidenced by the mention of the RAND Corporation study and the need to convert "dense clinical, financial, and regulatory data" into visuals.

• Emphasis on technology to "make our jobs easier," likely including design tools, AI, and other productivity software.

• Creative thinking and "entrepreneurial spirit" are valued for innovation and problem-solving in a complex industry.

Company Website: https://www.carrumhealth.com/

📝 Enhancement Note: The company's mission to transform healthcare and eliminate surprise bills, coupled with its recognition by Harvard Business School and RAND, positions it as an impactful and reputable player. For a designer, this means working on a mission that matters, with a brand that has credibility, and within a structure that values data and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" position, indicating a senior individual contributor level. It demands significant autonomy, end-to-end ownership, and the ability to influence visual strategy within the GTM function. The role is crucial for operationalizing the brand and sales messaging effectively.

Reporting Structure: Reporting to the VP of B2B Marketing places the designer at a strategic level within the marketing organization, with direct visibility to senior leadership and significant input into how the company's value proposition is visually communicated.

Operations Impact: The Lead Marketing Designer has a direct and measurable impact on revenue operations by creating high-converting visual assets that accelerate enterprise sales cycles. Their work directly supports deal velocity, brand perception, and the overall effectiveness of marketing and sales efforts.

Growth Opportunities:

• Specialization: Deepen expertise in healthcare marketing design, B2B GTM collateral, or generative AI applications in design.

• Leadership: Potential to grow into a Design Manager role as the team expands, overseeing other designers and defining design processes.

• Strategic Influence: Influence broader brand strategy and visual communication standards across the organization.

• Skill Development: Continuous learning in new design technologies, AI tools, and marketing effectiveness trends.

• Cross-functional Expertise: Gain deeper understanding of B2B sales cycles, product marketing, and event strategy through close collaboration.

📝 Enhancement Note: This role offers a significant opportunity for a designer to move beyond purely aesthetic execution and become a strategic partner in GTM operations. The "lead" title implies a pathway to management or senior expert roles, with a focus on driving tangible business outcomes through design.

🌐 Work Environment

Office Type: The company is "remote-first" with two physical office locations in San Francisco and Chicago. This implies a primary reliance on digital collaboration tools and a flexible approach to where employees work.

Office Location(s): San Francisco, CA and Chicago, IL. These are hubs for tech and business, offering potential for in-person collaboration for those located nearby, but the remote-first nature means location is not a barrier.

Workspace Context:

• Collaborative Environment: While remote, the culture emphasizes collaboration through digital channels, with opportunities for in-person connection in offices or at events. The role requires active engagement with various teams to gather requirements and feedback.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud), AI design tools, and communication platforms (Slack, Zoom, etc.) is expected to facilitate efficient remote work.

• Team Interaction: Opportunities to connect with coworkers both virtually and in-person, fostering a sense of community and facilitating knowledge sharing and creative brainstorming.

Work Schedule: Flexible working hours are a key benefit, supporting the remote-first model. This allows operations professionals to balance personal needs with project deadlines, optimizing productivity and well-being.

📝 Enhancement Note: The remote-first model with optional office presence caters to a modern workforce, particularly appealing to operations professionals who value flexibility. The emphasis on digital collaboration tools is crucial for ensuring seamless workflow and team integration in a distributed environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by HR or a hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing specific projects, their design process, the challenges faced, and the impact of their work. This is a critical step to evaluate their operational execution and strategic thinking.

• Skills Assessment/Case Study: A practical design exercise or case study may be given to assess problem-solving skills, speed, and ability to translate complex requirements into visual solutions under time constraints. This mirrors the daily demands of the role.

• Cross-functional Interviews: Interviews with key stakeholders (e.g., VP of B2B Marketing, Product Marketing Manager, Sales Enablement lead) to assess collaboration skills, understanding of GTM needs, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the job description – B2B marketing collateral, sales enablement materials, brand identity work, and examples of translating complex data.

• Highlight Process & Impact: For each project, clearly articulate the problem, your role, the design process, the tools used (especially Figma, Adobe CC, AI), and the measurable results or business impact (e.g., improved conversion rates, faster sales cycles, enhanced brand perception).

• Emphasize Efficiency: Include examples that demonstrate your ability to deliver high-volume assets quickly and effectively, showcasing your operational prowess.

• Showcase AI Integration: If possible, include examples of how you've used generative AI to enhance your design workflow or output.

• Prepare for Discussion: Be ready to speak in-depth about your decisions, challenges, and how your design work supports business objectives.

Challenge Preparation:

• Understand the Brief: If given a case study, thoroughly analyze the requirements, target audience, and business goals.

• Focus on GTM & Operations: Frame your solutions in terms of supporting sales enablement, accelerating deal velocity, and reinforcing brand positioning within the healthcare market.

• Rapid Prototyping: Practice creating quick mockups or visual concepts that demonstrate your ability to iterate rapidly.

• Clear Communication: Prepare to present your work concisely, highlighting key design choices and their strategic rationale.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to translate creative talent into tangible operational outcomes for GTM. The portfolio review is not just about aesthetics but about demonstrating a robust, efficient, and impactful design process that directly supports business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and asset handoff. Expect proficiency in its advanced features for component creation, auto-layout, and team libraries.

• Adobe Creative Cloud:

  • InDesign: For layout and print design of collateral, pitch decks, and brochures.
  • Illustrator: For vector graphics, logos, icons, and detailed illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• PowerPoint/Google Slides: Crucial for creating dynamic and engaging sales enablement decks and presentations.

• WordPress: Familiarity with CMS platforms like WordPress for managing and deploying digital assets.

• Generative AI Design Tools: Tools like Midjourney, DALL-E, Stable Diffusion, or Adobe Firefly are expected to be leveraged for rapid ideation, asset generation, and exploring design variations.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics (e.g., conversion rates, engagement) is key. Familiarity with web analytics tools (e.g., Google Analytics) or CRM reporting may be beneficial for understanding asset performance. CRM & Automation:

• Understanding how design assets are used within CRM systems (e.g., Salesforce) or marketing automation platforms (e.g., HubSpot, Marketo) for sales and marketing campaigns. Familiarity with asset management systems is also a plus.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Cloud is a given. The significant emphasis on "generative AI design workflows" highlights a forward-thinking requirement, expecting candidates to be at the forefront of integrating AI into creative production to boost efficiency and output.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on delivering tangible results that contribute to accelerating sales cycles, improving brand perception, and achieving business objectives.

• Efficiency & Speed: Valuing the ability to execute rapidly and eliminate bottlenecks, particularly through the use of technology like AI.

• Collaboration & Partnership: A culture that encourages close working relationships with marketing, sales, product, and other operational teams to ensure design aligns with business needs.

• Entrepreneurial Spirit: Encouraging initiative, resourcefulness, and the ability to make a significant impact quickly, even with limited direction.

• Data-Informed Design: Using data and insights (clinical, financial, regulatory) to inform design decisions and create compelling visual proof points.

Collaboration Style:

• Cross-functional Integration: Actively engaging with diverse teams to understand their needs and translate them into effective visual solutions. This requires strong communication and active listening skills.

• Feedback Exchange: A willingness to give and receive constructive feedback to refine designs and ensure alignment with strategic goals.

• Knowledge Sharing: Contributing to a culture where best practices, design insights, and learnings from new technologies (like AI) are shared across the team and relevant departments.

📝 Enhancement Note: The company culture values a blend of creative execution and operational efficiency, driven by a mission to improve healthcare. The designer is expected to be a proactive, collaborative partner who understands how their visual output contributes to the broader business strategy and operational success.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be converting highly technical, clinical, financial, and regulatory information into clear, concise, and visually appealing assets that resonate with diverse B2B audiences.

• High-Volume Production: Managing a consistent flow of diverse design requests under tight deadlines requires exceptional organizational skills and efficient workflows.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across a vast array of deliverables and touchpoints, especially during a rebrand rollout.

• Integrating New Technologies: Effectively adopting and leveraging generative AI tools to enhance, rather than replace, strategic design thinking and execution.

• Remote Collaboration: Navigating communication and feedback loops effectively within a remote-first environment to ensure seamless project execution.

Learning & Development Opportunities:

• AI in Design: Become an expert in leveraging generative AI tools for creative production, offering a cutting-edge skill set.

• Healthcare Marketing: Deepen expertise in the nuances of marketing and design within the complex healthcare industry.

• GTM Strategy: Gain a comprehensive understanding of B2B sales enablement, lead generation, and campaign design from a strategic operations perspective.

• Brand Strategy: Contribute to and influence the evolution of a category-defining brand identity.

• Leadership Skills: Develop leadership capabilities through a "Lead" role, potentially mentoring junior designers or managing specific project streams.

📝 Enhancement Note: The challenges presented are typical for a senior designer in a fast-paced, complex industry, emphasizing the need for strong problem-solving, adaptability, and a proactive approach to workflow optimization. The growth opportunities are significant, particularly in emerging areas like AI in design and specialized healthcare marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex clinical or regulatory data into a visually engaging asset. What was your process, and what was the outcome?" (Focus on problem-solving, data visualization, and business impact.)

• "How would you approach designing a comprehensive sales enablement deck for a new B2B product launch, considering different stakeholder needs and sales cycle stages?" (Assess understanding of GTM operations and sales enablement.)

• "Walk us through your process for ensuring brand consistency across digital, print, and event materials, especially during a major rebrand rollout." (Evaluate brand management and operational execution.)

• "How have you used generative AI in your design workflow? Provide an example of how it improved efficiency or outcomes." (Gauge familiarity and strategic application of AI tools.) Company & Culture Questions:

• "What excites you about Carrum Health's mission to transform healthcare?" (Assess mission alignment and passion.)

• "How do you approach collaboration with non-design teams, such as sales or product marketing, to ensure design effectively meets their operational needs?" (Evaluate cross-functional collaboration skills.)

• "Describe a situation where you had to work autonomously with minimal direction. How did you prioritize tasks and ensure successful delivery?" (Assess entrepreneurial mindset and operational autonomy.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Sales Collateral, Brand Identity, Digital Assets) or by impact (e.g., Projects that accelerated sales, Projects that enhanced brand awareness).

• Tell the Story: For each key project, clearly articulate the challenge, your role, the design process, the tools used (mentioning Figma, Adobe CC, AI), and the quantifiable results or business impact. Use visuals effectively to guide the narrative.

• Focus on GTM & Operations: Emphasize how your designs supported specific business objectives, such as improving conversion rates, accelerating deal velocity, or strengthening market positioning.

• Demonstrate Speed & Efficiency: Highlight projects where you delivered high-volume assets quickly, showcasing your operational capability.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you would apply your skills to Carrum Health's specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also an understanding of marketing operations, sales enablement, and the ability to deliver efficient, impactful visual solutions in a complex, data-driven environment.

📌 Application Steps

To apply for this Lead Marketing Designer position:

• Submit your application through the provided link on careers.kula.ai.

• Tailor your resume and cover letter: Highlight specific experience in B2B marketing design, sales enablement collateral, brand development, and proficiency with required tools (Figma, Adobe Creative Cloud, AI design tools). Quantify achievements whenever possible.

• Curate your portfolio: Ensure it prominently features examples relevant to the job description, especially showcasing your ability to translate complex data into compelling visuals, your high-volume production capabilities, and your understanding of GTM objectives. Prepare to discuss your process and impact for each project.

• Research Carrum Health: Understand their mission, value proposition, target audience, and recent company news. Prepare to articulate how your design skills can directly support their strategic goals and operational needs.

• Practice your portfolio presentation: Rehearse walking through your key projects, focusing on the narrative of problem, solution, process, and quantifiable results, particularly as they relate to sales acceleration and brand impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.