Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Fortis Games

Location: Remote - Brazil, Hungary, Portugal, Romania

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-04T14:34:39

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual direction and execution for user acquisition, social media, and store marketing initiatives to drive player growth and engagement.

• Drive the creative strategy by translating marketing objectives, gameplay features, player motivations, and audience insights into compelling visual solutions.

• Develop and maintain scalable design systems to ensure brand consistency and efficiency across all marketing creative.

• Mentor and guide a team of designers, fostering a culture of high creative quality, collaboration, and continuous improvement.

• Explore and integrate innovative tools and workflows, including generative AI, to enhance ideation, production, and creative exploration.

📝 Enhancement Note: While the title is "Lead Graphic Designer," the responsibilities clearly indicate a role that bridges creative execution with strategic marketing operations, focusing on performance-driven creative for user acquisition and marketing channels. This role requires not only strong design craft but also an understanding of marketing objectives and player engagement, aligning it closely with Marketing Operations and Creative Operations functions. The emphasis on "performance-driven creative" and driving "player growth" positions this as a strategic role within the marketing function, requiring a strong operational mindset for scalable systems and team leadership.

📈 Primary Responsibilities

• Conceptualize and execute high-impact visual assets for user acquisition campaigns, social media channels, and app store pages, ensuring alignment with creative strategy and campaign goals.

• Translate complex gameplay features, player motivations, and audience insights into clear, compelling, and engaging visual narratives across various digital formats.

• Develop, refine, and maintain robust design systems that ensure brand consistency, facilitate efficient creative production, and support scalability across diverse marketing initiatives.

• Conduct creative research, analyze campaign performance data, and monitor market trends to inform design decisions, identify new creative opportunities, and optimize visual strategies.

• Provide constructive feedback, mentorship, and guidance to junior and mid-level designers, fostering their professional development and elevating the overall quality and consistency of the team's creative output.

• Proactively explore and evaluate new tools, technologies, and workflows, including generative AI, to enhance creative ideation, streamline production processes, and unlock novel creative avenues.

• Collaborate closely with cross-functional teams, including Creative Strategy, User Acquisition, Product Marketing, and game development, to ensure cohesive brand messaging and effective creative execution.

• Champion best practices in visual design, storytelling, composition, and typography across all digital platforms and formats, maintaining a high bar for aesthetic quality and brand integrity.

📝 Enhancement Note: The responsibilities emphasize a blend of hands-on creative execution and leadership, typical for a "Lead" role. The focus on "performance-driven creative," "user acquisition," "scalable design systems," and "campaign learnings" strongly suggests an operational approach to creative production and strategy, making this role crucial for the efficiency and effectiveness of Fortis Games' marketing efforts. The inclusion of generative AI exploration highlights a forward-thinking operational approach to creative workflows.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended. Equivalent practical experience and a robust portfolio will be considered. Experience:

• 5-10 years of progressive experience in graphic design, with a significant focus on marketing design, performance creative, and digital advertising within fast-paced, iterative environments.

• Demonstrated experience in a leadership or mentorship capacity, guiding junior designers and contributing to team growth. Required Skills:

• Portfolio: A compelling and comprehensive portfolio showcasing a proven track record of delivering high-quality creative work across digital formats, including ads, social content, store assets, and campaign creative.

• Visual Storytelling & Design Fundamentals: Strong command of visual storytelling, composition, typography, color theory, and best practices across digital platforms and various creative formats.

• Performance Creative Expertise: Proven ability to translate creative direction, gameplay features, audience insights, and performance data into compelling visual solutions that drive user acquisition and engagement.

• Design Systems Development: Experience in developing, implementing, and maintaining scalable design systems to ensure brand consistency and optimize creative production workflows.

• Collaboration & Communication: Excellent verbal and written communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams and provide constructive feedback to peers and direct reports.

• Tool Proficiency: Advanced proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, etc.).

Preferred Skills:

• Experience within the gaming industry, particularly mobile gaming or performance-driven environments.

• Proficiency in motion graphics design and animation principles.

• Familiarity with 3D design software or workflows.

• Experience with generative AI tools and their application in creative workflows.

• Understanding of A/B testing methodologies for creative optimization.

📝 Enhancement Note: The requirements emphasize a hybrid skill set combining strong artistic craft with operational acumen. The "performance creative" and "design systems" requirements are key indicators of an operations-focused role. The portfolio is paramount, and candidates should be prepared to demonstrate how their work directly contributed to measurable marketing outcomes, a critical aspect for operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase 2-3 detailed case studies illustrating how your creative work directly contributed to measurable improvements in key marketing metrics (e.g., CTR, conversion rates, CPI, ROAS) for user acquisition campaigns. Detail the problem, your approach, the creative solution, and the quantifiable results.

• Design System Examples: Include examples or documentation of design systems you have developed or contributed to, highlighting their structure, components, and how they facilitated brand consistency and efficiency in creative production.

• Cross-Channel Creative Examples: Present a diverse range of creative assets demonstrating proficiency across multiple marketing channels, including digital ads (static and video), social media posts (organic and paid), and app store visual assets.

• Leadership & Mentorship Examples: If applicable, provide examples of how you have guided or mentored other designers, including feedback processes, project delegation, or contributions to team skill development.

Process Documentation:

• Candidates may be asked to discuss their process for translating creative briefs into actionable design concepts, their approach to iterative creative development based on performance data, and their methods for ensuring brand consistency across large-scale campaigns.

• Be prepared to articulate your workflow for integrating new tools and technologies, such as generative AI, into established design processes.

📝 Enhancement Note: For a "Lead" role focused on performance and scalable systems, the portfolio must go beyond aesthetics. It needs to demonstrate a strategic, process-oriented approach to creative production that drives tangible business results. The emphasis on case studies with quantifiable outcomes and design system documentation is crucial for showcasing operational effectiveness.

💵 Compensation & Benefits

Salary Range:

• Based on the remote locations (Brazil, Hungary, Portugal, Romania), experience level (5-10 years), and the strategic nature of this Lead role in a growing gaming company, we estimate a competitive annual salary range of $75,000 - $110,000 USD.

• This estimate is derived from industry benchmarks for Lead Graphic Designers and Performance Marketing Creatives in the tech and gaming sectors, adjusted for the specified remote regions, considering cost of living and market rates. For candidates based in specific European countries, local currency equivalents will be provided. Benefits:

• Competitive Salary: As outlined above, with potential for performance-based bonuses.

• Remote Work Flexibility: Fully remote position with the ability to work from Brazil, Hungary, Portugal, or Romania.

• Health & Wellness: Comprehensive health insurance coverage (details may vary by region).

• Paid Time Off: Generous vacation, sick leave, and public holiday allowance.

• Professional Development: Budget for training, conferences, and workshops to foster continuous learning and skill enhancement, particularly in areas like generative AI and advanced design techniques.

• Equipment Stipend: Allowance for home office setup and necessary technology.

• Team Building & Social Events: Opportunities for virtual and in-person (where feasible) team gatherings to foster connection and camaraderie.

Working Hours:

• Standard full-time work week, approximately 40 hours per week.

• Flexibility is provided to accommodate different time zones within the specified remote regions, encouraging asynchronous collaboration where possible, but requiring overlap for key team meetings and critical project deadlines.

📝 Enhancement Note: Salary estimates are based on a blend of global remote work compensation trends and regional market data for experienced creative leads. The benefits are tailored to appeal to remote professionals, emphasizing flexibility, professional growth, and well-being. The working hours note the need for cross-time zone collaboration, a common operational challenge in remote, global teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming (specifically, early-stage game development focused on community and player belonging).

Company Size: Early-stage, described as "early but mighty," indicating a lean and agile team with significant growth potential. This suggests a dynamic environment where individual contributions have a substantial impact.

Founded: Fortis Games is an early-stage organization, implying a startup culture focused on rapid innovation, direct communication, and building foundational processes.

Team Structure:

• Creative & Marketing Focus: The role is embedded within a team driving creative output for marketing, suggesting close collaboration with User Acquisition, Product Marketing, and Creative Strategy functions.

• Leadership Driven: Leadership team comprises industry veterans, indicating a culture that values experience and strategic direction.

• Cross-functional Collaboration: Strong emphasis on working with diverse teams, requiring effective communication and alignment across disciplines.

Methodology:

• Player-Centricity: A core tenet of creating games that "bring people together" and foster "belonging." This extends to how the company operates internally.

• Data-Informed Creativity: Creative work is expected to be "performance-driven," leveraging insights from data, market trends, and player motivations.

• Agile & Iterative: The mention of "fast-paced, iterative environments" suggests a culture that embraces experimentation, learning from feedback, and continuous improvement.

• Team-First Mentality: Emphasis on direct, thoughtful communication and collaborative problem-solving.

Company Website: https://www.fortisgames.com/careers/

📝 Enhancement Note: The company culture is positioned as a blend of startup agility and established industry expertise, with a strong emphasis on community, belonging, and data-driven decision-making. For a Lead Graphic Designer, this means an environment that values both creative excellence and measurable marketing impact, with opportunities to shape processes from the ground up.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" level, signifying a significant step beyond individual contributor. It involves not only high-level creative execution but also strategic input, team mentorship, and process development for marketing creative operations. The focus on "shaping how players discover, engage with, and connect to our games" highlights its critical contribution to business growth.

Reporting Structure: The Lead Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior leadership role within the marketing or creative department. They will, in turn, mentor and guide other designers, forming a core part of the creative production pipeline.

Operations Impact: The direct impact of this role is on player acquisition and engagement through high-performance creative. By driving the visual direction of marketing campaigns, this role directly influences the company's ability to attract and retain players, thereby impacting revenue and market share in the competitive gaming landscape. The development of scalable design systems and efficient workflows also contributes to operational efficiency and cost-effectiveness in marketing spend.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Director role, overseeing broader creative strategy and team development as the company scales.

• Specialization: Deepen expertise in performance creative, generative AI applications in design, or advanced motion graphics/3D for game marketing.

• Process Innovation: Opportunity to define and implement new creative operations processes and workflows, establishing best practices for a growing company.

• Cross-Functional Influence: Gain broader experience by contributing to product marketing, brand strategy, and game development by translating player insights into creative solutions.

📝 Enhancement Note: The "Lead" title implies a dual focus on execution and leadership. The growth opportunities are framed around expanding creative and operational influence within a growing gaming company, emphasizing career progression in both specialized design skills and management.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility but requires proactive efforts to maintain team cohesion and collaboration.

Office Location(s): Remote work is permitted from Brazil, Hungary, Portugal, and Romania. This allows for talent acquisition across diverse geographical and cultural landscapes.

Workspace Context:

• Asynchronous Collaboration: The remote nature necessitates strong asynchronous communication tools and practices, alongside scheduled synchronous meetings for critical discussions and team building.

• Technology-Centric: As a digital-first company, access to and proficiency with cutting-edge design software, collaboration platforms, and potentially cloud-based creative tools is expected.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a rich exchange of ideas and perspectives.

Work Schedule: While a standard 40-hour work week is expected, the remote setup and multi-timezone distribution will likely encourage flexibility. Core collaboration hours will be established to ensure team alignment, but individual work can be structured around peak productivity times.

📝 Enhancement Note: The remote work environment is a key characteristic. Successful candidates will need to be self-disciplined, adept at asynchronous communication, and comfortable leveraging digital tools to foster collaboration and maintain productivity across different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the talent acquisition team to assess basic qualifications and creative output.

• Portfolio Presentation & Technical Interview: A dedicated session where you present your portfolio, walk through key case studies, and discuss your creative process, problem-solving approach, and experience with performance creative and design systems. This may include technical questions about design tools and workflows.

• Cross-Functional Interviews: Meetings with key stakeholders from User Acquisition, Product Marketing, and potentially other design team members to assess collaboration skills, strategic thinking, and cultural fit.

• Leadership/Hiring Manager Interview: A final discussion with the hiring manager or senior leadership to delve deeper into leadership philosophy, mentorship approach, and alignment with the company's vision and values.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the problem, your specific role, the creative solution, and the measurable results (e.g., "Increased CTR by 15%," "Improved conversion rate by 10%"). Use data and metrics to demonstrate the effectiveness of your creative.

• Showcase Process: Don't just show final assets; illustrate your thought process. Include mood boards, wireframes, initial concepts, iterations, and explain why certain design decisions were made.

• Highlight Systems Thinking: If you've worked on design systems, explain how they were structured, how they benefited the team, and how you maintained them.

• Tailor to the Role: Emphasize projects relevant to performance marketing, user acquisition, and mobile gaming. If you have experience with generative AI or motion graphics, highlight those skills.

• Prepare for Presentation: Rehearse your portfolio walkthrough to ensure a clear, concise, and engaging presentation. Be ready to answer questions about your creative choices and their impact.

Challenge Preparation:

• Be prepared for a potential design challenge that might involve responding to a creative brief for a user acquisition ad or a social media campaign.

• Focus on demonstrating your ability to quickly grasp objectives, translate them into visual concepts, and articulate your rationale.

• If a challenge is given, consider how you would incorporate performance insights and scalability into your solution.

📝 Enhancement Note: The interview process and portfolio review emphasize a data-driven, results-oriented approach to creative work. Candidates must be prepared to demonstrate not only their design skills but also their understanding of marketing strategy, operational efficiency, and leadership capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and After Effects is a must. Experience with Adobe Premiere Pro or other video editing software is highly beneficial.

• Design System Tools: Familiarity with tools like Figma, Sketch, or Adobe XD for design system management and collaborative workflows. Figma is increasingly becoming an industry standard for collaborative design.

• Project Management/Collaboration: Proficiency with tools like Jira, Asana, Trello, or Monday.com for task management and workflow tracking.

• Communication Platforms: Regular use of Slack, Microsoft Teams, or similar for real-time communication and team collaboration.

Analytics & Reporting:

• Performance Analytics: Familiarity with interpreting data from ad platforms (e.g., Facebook Ads Manager, Google Ads) and mobile analytics platforms (e.g., Adjust, AppsFlyer, Firebase Analytics) to inform creative decisions.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for data analysis and reporting.

CRM & Automation:

• While not directly managing CRM, an understanding of how creative assets are utilized within marketing automation platforms and CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) can be advantageous for campaign integration.

📝 Enhancement Note: The tool stack reflects a blend of core creative software and operational tools essential for remote collaboration, project management, and data-informed decision-making in a performance marketing context. Familiarity with Figma is particularly relevant for design system work.

👥 Team Culture & Values

Operations Values:

• Belonging & Community: A foundational value that permeates both game development and internal operations. This translates to fostering an inclusive environment where everyone feels valued and supported.

• Craft & Quality: A commitment to high standards in both game development and creative output, ensuring polished and impactful results.

• Collaboration & Teamwork: Emphasis on direct, thoughtful communication and a "team-first" mentality, encouraging shared problem-solving and mutual support.

• Data-Driven Decision Making: Leveraging insights from player behavior, market trends, and campaign performance to inform creative strategies and operational processes.

• Innovation & Experimentation: Encouraging exploration of new tools and workflows, including generative AI, to drive efficiency and creative breakthroughs.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing strategists, user acquisition specialists, product marketers, and potentially game designers. This requires clear communication and the ability to translate between creative and business objectives.

• Feedback-Rich Environment: A culture that encourages constructive feedback for continuous improvement, both for creative output and operational processes.

• Agile & Iterative: Working in a fast-paced environment that requires adaptability, quick iteration, and a willingness to learn and adjust based on new information.

📝 Enhancement Note: The company culture emphasizes inclusivity, high standards, and collaborative innovation. For a Lead Graphic Designer, this means an opportunity to contribute not only creatively but also to shape the operational culture of the marketing creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Excellence with Performance Demands: The primary challenge will be creating visually stunning and engaging creative that also demonstrably drives key performance metrics in a competitive market.

• Scaling Creative Production: As the company grows, developing efficient and scalable processes for creative asset generation and management will be crucial.

• Integrating New Technologies: Effectively exploring and integrating generative AI and other emerging tools into existing workflows while maintaining quality and brand integrity.

• Remote Team Management: Fostering strong team cohesion, collaboration, and mentorship within a fully remote, distributed team across multiple time zones.

Learning & Development Opportunities:

• Generative AI Specialization: Opportunity to become a go-to expert in applying AI tools for creative ideation and production within the gaming industry.

• Performance Marketing Mastery: Deepen understanding of user acquisition strategies, creative testing methodologies, and data analysis for marketing optimization.

• Design Leadership Development: Gain experience in mentoring, team management, and strategic creative planning within a growing startup environment.

• Industry Exposure: Potential to attend industry conferences, workshops, and webinars focused on gaming, marketing, and creative technology.

📝 Enhancement Note: The challenges highlight the operational complexities of managing creative output for performance marketing at scale, especially in a remote environment. Growth opportunities are tied to mastering new technologies and developing leadership skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly alter a creative campaign. What was the outcome?" (Focus on metrics, analysis, and iterative improvements.)

• "How would you approach building a scalable design system for a fast-growing mobile game company? What are the key components?" (Highlight process, components, and scalability.)

• "Imagine we need to launch a new user acquisition campaign for a game with a specific player profile. Walk us through your creative process from brief to final assets, including how you'd ensure brand alignment and performance." (Demonstrate strategic thinking, workflow, and operational considerations.) Company & Culture Questions:

• "What appeals to you about Fortis Games' mission to create games that foster belonging?" (Connect personal values to company mission.)

• "How do you foster a collaborative and inclusive environment within a remote design team?" (Discuss communication strategies, mentorship, and team-building.)

• "How do you stay updated on the latest trends in graphic design, performance marketing, and emerging technologies like generative AI?" (Showcase commitment to continuous learning.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest case studies that demonstrate quantifiable results and strategic thinking.

• Tell a Story: For each project, clearly articulate the challenge, your role, the solution, and the measurable outcome. Use visuals to support your narrative.

• Showcase Process: Include sketches, wireframes, mood boards, and iterations to demonstrate your thought process and problem-solving approach.

• Highlight Operational Skills: Emphasize how you've implemented design systems, worked with performance data, and improved creative workflows.

• Be Ready for Q&A: Anticipate questions about your design choices, your collaboration style, and how you handle feedback and challenges.

📝 Enhancement Note: Interview questions will likely probe strategic thinking, operational process, and leadership potential, in addition to creative skills. Candidates should prepare to articulate their value proposition in terms of driving business outcomes and improving operational efficiency.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the Fortis Games careers portal via the provided URL: https://www.fortisgames.com/careers/?gh_jid=4696418005

• Customize Your Resume: Tailor your resume to highlight experience in performance creative, user acquisition, design systems, and any leadership or mentorship roles. Use keywords from the job description to optimize for ATS.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies with quantifiable results, examples of design systems, and diverse creative assets relevant to mobile gaming and performance marketing. Prepare a concise presentation script.

• Research Fortis Games: Familiarize yourself with their mission, values, and any released game information to demonstrate genuine interest and cultural fit. Understand their focus on "belonging" and community.

• Prepare for Portfolio Presentation: Practice walking through your portfolio, focusing on storytelling, quantifiable achievements, and your strategic approach to creative problem-solving.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.