Lead Graphic Designer

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-29

Experience Level: 5-10 Years

Remote Status: Fully Remote (UK Based)

🚀 Role Summary

• Drive the visual direction and execution of marketing campaigns, social media content, and digital advertising for the UK market.

• Leverage AI-powered creative tools to enhance ideation, accelerate production, and stay at the forefront of design innovation.

• Collaborate closely with cross-functional teams, including content, video, and performance marketing, to ensure cohesive and impactful visual strategies.

• Analyze performance data to continuously optimize visual assets and scale successful creative directions, focusing on conversion-driven design.

• Develop and maintain scalable brand templates and visual systems to ensure consistency and excellence across all creative outputs.

📝 Enhancement Note: This role is positioned as a Lead Graphic Designer, indicating a need for strong individual contribution combined with strategic oversight and potential for future leadership within the creative function. The emphasis on AI tools and performance-driven design suggests a modern, results-oriented creative environment.

📈 Primary Responsibilities

• Lead the conceptualization and creation of UK-focused visual assets, encompassing static images and short-form motion graphics for marketing campaigns, social media platforms, and digital advertising channels.

• Translate creative briefs into compelling, visually engaging assets that align with brand guidelines and marketing objectives, with a particular focus on driving conversions.

• Produce high-quality short-form motion content and static visuals designed to elevate brand presence and resonate with the UK audience.

• Support UK product marketing initiatives by developing clear, benefit-driven visuals that effectively communicate product value propositions.

• Foster strong collaborative relationships with UK-based content creators, video specialists, and performance marketing teams to ensure integrated campaign execution.

• Utilize performance data and analytics to inform design decisions, iterate on creative concepts, and identify opportunities for scaling high-performing visual directions.

• Maintain a keen eye for pixel-perfect execution while simultaneously thinking strategically about scalable brand consistency and visual systems.

• Ensure adherence to brand guidelines and maintain a high standard of visual excellence across all creative outputs for the UK market.

• Actively explore and integrate AI tools (such as Midjourney, DALL·E, Runway) into the creative workflow to enhance ideation, expedite asset production, and drive efficiency.

• Contribute to the development and maintenance of UK-specific brand templates, style guides, and scalable visual systems to streamline creative processes.

• Continuously research and stay abreast of emerging design, motion graphics, and AI trends relevant to the UK market to maintain a competitive visual edge.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on creative execution, strategic collaboration, and a forward-thinking approach to technology adoption, particularly AI. The focus on performance data and conversion optimization is critical for success in this role and demonstrates a data-driven approach to creative.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related creative field is expected, demonstrated through a robust portfolio.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of success in digital-first environments.

Required Skills:

• Expertise in graphic design principles, including layout, composition, typography, and visual hierarchy.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• High-level skill in motion design software, including After Effects and Premiere Pro.

• Proficiency in collaborative design tools such as Figma.

• Proven ability to translate creative briefs into bold, conversion-focused visual assets for marketing and digital advertising.

• Experience in developing and executing short-form motion content and static assets.

• Strong understanding of brand systems and maintaining visual consistency across multiple platforms.

• Ability to work effectively in a fast-paced, execution-driven environment with tight deadlines.

• Demonstrated curiosity and willingness to learn and utilize AI tools for creative production.

Preferred Skills:

• Experience in producing short-form advertisements, social media videos, or performance creatives.

• Exposure to performance-driven design principles and optimization strategies.

• Familiarity with high-growth startup environments and their unique creative demands.

• Basic sound design skills for motion graphics.

• Introductory knowledge of simple VFX (Visual Effects) techniques.

• Experience with developing and utilizing design templates, libraries, and scalable brand systems.

📝 Enhancement Note: The requirements emphasize a blend of traditional design expertise and modern digital/motion skills, with a significant emphasis on adaptability and adoption of new technologies like AI. The "Nice to Have" skills point towards a candidate who can contribute beyond core design, particularly in performance marketing contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of digital-first design work, highlighting a strong understanding of visual storytelling and execution quality across various digital platforms.

• Include case studies demonstrating the ability to translate creative briefs into visually compelling assets that drive specific marketing objectives, such as conversion rates or engagement.

• Feature examples of short-form motion graphics and static assets, illustrating proficiency in visual hierarchy, typography, and brand system integration.

• Demonstrate experience with or a strong conceptual understanding of how design impacts performance metrics, ideally with examples of iterative design based on data.

Process Documentation:

• Detail the workflow used for concept development to final asset delivery, emphasizing efficiency and collaboration.

• Illustrate how performance data is integrated into the design process for optimization and iteration.

• Showcase the methodology for developing and maintaining brand templates and visual systems to ensure scalability and consistency.

• Provide examples of how AI tools were integrated into the creative process to enhance ideation or production speed.

📝 Enhancement Note: A strong portfolio is paramount, not just for showcasing aesthetic quality but for demonstrating a data-driven, performance-oriented approach aligned with modern marketing needs. The portfolio should reflect the ability to not only create but also to optimize and scale creative output.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package reflective of experience and contributions.

• Clear pathway for career advancement towards creative leadership roles.

• Flexibility to work remotely across the United Kingdom, promoting work-life balance.

• Opportunity to own and create high-impact visuals that directly influence UK user engagement.

• Exposure to a fast-paced, execution-driven environment that values speed and results.

• A culture that actively encourages experimentation, bold ideas, and continuous learning.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week, with flexibility inherent in a remote, execution-focused role.

📝 Enhancement Note: The salary range is competitive for a Lead Graphic Designer role in the UK, particularly within a remote setup. The benefits heavily emphasize career growth, impact, and a dynamic work environment, aligning with the company's stated values of ownership and execution.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform, AI Applications) - BJAK is a leader in digitizing the insurance industry in Southeast Asia and is expanding its application development, integrating AI for emerging use cases. This indicates a dynamic, innovation-focused tech environment.

Company Size: While not explicitly stated, the description "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization" suggests a growing, agile company that values skilled individuals over hierarchical structures. This implies an environment where individual contributions are highly visible and impactful.

Founded: BJAK developed its first and leading insurance platform in Southeast Asia, indicating a history of successful innovation and market disruption in the InsurTech space. The current focus on AI applications signifies a forward-looking strategy.

Team Structure:

• The operations team is described as "lean, high-output" and part of a "very flat organization," suggesting direct collaboration and minimal bureaucracy.

• Reporting structures are likely minimal, with individuals expected to contribute directly and take ownership of their work.

Methodology:

• Data Analysis & Insights: Emphasis on analyzing performance data to iterate and improve creative outputs.

• Workflow Planning & Optimization: Focus on creating scalable brand templates and visual systems, and leveraging AI to speed up production.

• Automation & Efficiency: Utilization of AI tools for enhanced ideation and production speed, and a general drive for efficiency and execution.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by a strong emphasis on talent, ownership, speed, and direct contribution. The flat organizational structure suggests an environment where individuals have significant autonomy and influence. The focus on AI and product excellence indicates a technologically advanced and forward-thinking company.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead Graphic Designer," signifying a mid-to-senior level position. It requires not only strong execution skills but also the ability to guide visual direction, collaborate strategically, and potentially mentor junior team members or influence broader creative processes. The emphasis on ownership and impact suggests that this role is a crucial contributor to the UK market's success.

Reporting Structure: The role operates within a "very flat organization" and a "lean, high-output team." While a direct manager likely exists, the emphasis is on autonomous contribution and collaboration rather than strict hierarchical reporting. The designer will collaborate closely with marketing teams, suggesting frequent interaction with stakeholders across different functions.

Operations Impact: The graphic designer's work will have a direct impact on the company's success in the UK market by creating visuals that are "bold, conversion-focused" and "elevate brand presence." By analyzing performance data and optimizing visuals, the role directly contributes to marketing campaign effectiveness, user acquisition, and ultimately, business growth. The ownership of high-impact visuals seen by UK users underscores this significant influence.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in performance-driven design, motion graphics, and AI creative tools, becoming a specialist in optimizing visuals for conversion.

• Industry Specialization: Gain significant experience within the InsurTech and AI application sectors, understanding unique visual communication needs for these industries.

• Leadership Potential: Progress towards a Creative Lead or Art Director role, potentially managing a small team or owning the creative strategy for specific markets or product lines, as indicated by the "pathway to creative leadership."

📝 Enhancement Note: This role offers a clear growth trajectory from a senior individual contributor to a leadership position, particularly within a rapidly evolving tech company. The emphasis on performance and AI integration provides opportunities to develop highly in-demand, future-proof skills.

🌐 Work Environment

Office Type: The position is fully remote, offering flexibility and autonomy to work from any location within the United Kingdom. This aligns with a modern, distributed workforce model.

Office Location(s): While the company has a global presence with operations in Southeast Asia, this role is specifically for the UK market and is remote within the UK. This means the team members will be geographically dispersed across the UK.

Workspace Context:

• Collaborative Environment: Despite being remote, the company emphasizes collaboration through close work with UK content, video, and performance marketing teams, likely utilizing digital collaboration tools.

• Operations Tools & Technology: Access to and proficiency in industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and a strong focus on utilizing AI tools for creative production.

• Team Interaction: Regular virtual interactions with cross-functional teams are expected, fostering a connected, albeit remote, working environment. The expectation is for "clarity, execution, and iteration," suggesting a dynamic and responsive internal communication style.

Work Schedule: While standard full-time hours (approx. 40/week) are expected, the remote nature and focus on execution suggest a degree of flexibility in daily scheduling, provided deadlines are met and collaboration is maintained.

📝 Enhancement Note: The fully remote nature of the role is a key feature, offering significant flexibility. The emphasis on collaboration tools and communication strategies will be critical for maintaining team cohesion and productivity in this distributed setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on portfolio and alignment with required experience and skills.

• Portfolio Presentation & Case Study: Candidates will likely present their portfolio, discussing key projects, design process, and impact. Expect to walk through specific examples of digital-first design, motion graphics, and ideally, performance-driven creative.

• Technical Assessment/Challenge: A practical design or motion graphics challenge may be given, potentially incorporating AI tools or focusing on rapid iteration for a specific marketing objective. This will assess execution speed, creative problem-solving, and technical proficiency.

• Cross-functional Interviews: Discussions with members of the content, video, and performance marketing teams to assess collaboration style, communication, and understanding of integrated campaign needs.

• Hiring Manager/Leadership Interview: Final discussion focusing on strategic thinking, leadership potential, cultural fit, and alignment with company values (ownership, speed, execution).

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects, prioritizing digital-first work, conversion-focused visuals, and motion graphics. Ensure a clear narrative for each project, explaining the brief, your process, the tools used (including AI if applicable), and the quantifiable results or impact.

• Showcase Process & Iteration: Include work that demonstrates how you've used data or feedback to iterate and improve designs. Highlight your understanding of A/B testing or performance optimization if possible.

• Highlight AI Integration: If you have examples of using AI tools (Midjourney, DALL-E, Runway) in your workflow, showcase them and explain how they enhanced your process or the final output.

• Tailor to UK Market: If possible, include work that shows an understanding of the UK market, its aesthetic preferences, or specific campaign types relevant to the region.

• Prepare for Motion: Be ready to present motion assets with clear explanations of animation principles, storytelling through motion, and technical execution.

Challenge Preparation:

• Understand the Brief: If a challenge is provided, thoroughly analyze the brief, target audience, and desired outcome.

• Focus on Speed & Iteration: Be prepared to work quickly and demonstrate an iterative process, showing how you'd refine concepts under pressure.

• Communicate Your Thinking: Clearly articulate your design decisions, rationale, and how your solution addresses the brief's objectives.

• Embrace AI: If the challenge involves AI, be ready to showcase your ability to prompt effectively and integrate AI outputs into a polished final design.

📝 Enhancement Note: The interview process is designed to assess a candidate's holistic capabilities: creative talent, technical skills, strategic thinking, collaborative ability, and adaptability to new technologies like AI. A portfolio that effectively tells a story of impact and process will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design and motion graphics work (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).

• Figma: Crucial for collaborative design, prototyping, and building scalable design systems.

• AI Creative Tools: Proficiency or strong curiosity in tools like Midjourney, DALL·E, and Runway for ideation, asset generation, and accelerating production workflows.

Analytics & Reporting:

• While not a direct analytics role, understanding and utilizing data from platforms like Google Analytics, social media analytics, or ad platform dashboards (e.g., Meta Ads Manager, Google Ads) to inform design decisions.

CRM & Automation:

Other Potential Tools:

• Project management tools (e.g., Asana, Trello, Jira) for workflow tracking.

• Cloud storage and collaboration platforms (e.g., Google Drive, Dropbox).

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools, with a significant emphasis on integrating AI. Proficiency in these tools, coupled with an understanding of how creative assets perform in digital marketing channels, is key.

👥 Team Culture & Values

Operations Values:

• Clarity, Execution, and Iteration: These are the driving forces, meaning clear communication, swift and effective implementation of ideas, and a continuous cycle of improvement based on feedback and data. Operations professionals are expected to be decisive and action-oriented.

• Ownership: Everyone contributes meaningfully and thinks like an owner. This translates to taking responsibility for tasks, proactively identifying issues, and driving solutions.

• Raising the Bar: A culture of continuous improvement and high standards, where individuals are expected to push creative boundaries and deliver exceptional quality.

• Speed and Results: The environment is fast-paced, valuing quick decision-making and tangible outcomes over lengthy processes or titles.

Collaboration Style:

• Lean and High-Output: Collaboration is efficient and focused on achieving specific goals quickly.

• Cross-functional Integration: Close working relationships with content, video, and performance marketing teams are essential, implying a need for strong communication and shared understanding of campaign objectives.

• Feedback Exchange: An environment that likely encourages direct feedback and constructive critique to drive iteration and improvement.

• Knowledge Sharing: Implicit in a flat, high-output team is the sharing of best practices, learnings, and tool insights to elevate the collective skill set.

📝 Enhancement Note: The team culture is highly dynamic, results-oriented, and collaborative, with a strong emphasis on individual accountability and continuous improvement. Candidates who thrive in fast-paced, autonomous environments and are comfortable with direct communication and data-driven decision-making will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid execution in a fast-paced environment can sometimes challenge the meticulous attention to detail required for high-quality design. Mitigation involves developing efficient workflows and prioritizing tasks effectively.

• Integrating AI Effectively: While AI tools offer significant potential, mastering them to consistently produce on-brand, high-quality, and innovative visuals requires ongoing learning and experimentation. Staying ahead of rapid AI advancements will be a continuous challenge.

• Maintaining Brand Consistency Across Diverse Outputs: Ensuring a cohesive brand identity across a wide range of marketing materials, from static ads to motion graphics, requires strong system thinking and meticulous application of brand guidelines.

• Remote Collaboration: Effectively collaborating and communicating creative ideas and feedback within a fully remote team requires proactive effort and mastery of digital collaboration tools.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in performance marketing creative, AI-driven design workflows, and advanced motion graphics techniques.

• Industry Exposure: Gain in-depth knowledge of the InsurTech and AI application sectors, understanding their unique visual communication challenges and opportunities.

• Leadership Development: Opportunities to take on more strategic creative responsibilities, mentor junior designers, and contribute to the broader creative vision for the UK market, potentially leading to formal leadership roles.

• Tool Mastery: Become an expert in cutting-edge creative technologies, including advanced AI art generation and video editing techniques.

📝 Enhancement Note: This role presents significant opportunities for skill development in highly relevant areas like AI-driven creativity and performance marketing design. The challenges are typical of a fast-growing tech company and offer excellent learning experiences for ambitious professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex product benefit into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on your process, problem-solving, and ability to communicate value.)

• "How do you approach balancing brand consistency with the need for highly optimized, conversion-focused creative for digital advertising?" (Demonstrate understanding of both brand integrity and performance metrics.)

• "Walk us through a project where you used AI tools to enhance your creative process or output. What were the challenges and benefits?" (Showcase your adaptability and embrace of new technologies.)

Company & Culture Questions:

• "What do 'ownership,' 'speed,' and 'execution' mean to you in a creative context?" (Align your understanding with the company's core values.)

• "How do you stay updated on the latest design, motion, and AI trends, particularly those relevant to the UK market?" (Show your proactive learning and industry awareness.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, present the brief, your strategic approach, the creative process (including any AI integration), the final assets, and the results/impact.

• Quantify Your Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased click-through rates, engagement, conversion rates).

• Showcase Motion: Prepare to play and discuss your motion graphics work, explaining your animation choices and storytelling techniques.

• Be Ready for Live Challenges: Practice creating quick mockups or iterating on existing designs under time constraints, articulating your thought process aloud.

• Connect to BJAK: Briefly explain why your skills and experience are a strong fit for BJAK and the UK market specifically.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative excellence, strategic thinking, technical proficiency (especially with AI and motion), and a strong cultural fit with the company's values of ownership and speed.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your 5+ years of relevant graphic and motion design experience, specifically mentioning proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any experience or strong interest in AI creative tools. Use keywords from the job description such as "conversion-focused visuals," "short-form motion," "brand systems," and "performance creatives."

• Curate Your Portfolio: Ensure your portfolio prominently features digital-first design examples, motion graphics, and case studies that demonstrate your process, problem-solving skills, and impact. Include any relevant work showcasing AI tool usage or performance optimization. Prepare to walk through 2-3 key projects in detail.

• Prepare for an Interview: Anticipate questions about your design philosophy, experience with AI tools, collaboration style, and how you approach performance-driven creative. Practice articulating your thought process for design challenges and portfolio pieces.

• Research BJAK: Familiarize yourself with BJAK's mission, their existing insurance platform, and their focus on AI applications. Understand their brand aesthetic and consider how your contributions can enhance it for the UK market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.