Lead Graphic Designer at Bjak

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: United States (Remote)

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Lead the end-to-end visual creation and execution for marketing campaigns, social media, web, and digital advertising initiatives.
Drive the development of bold, conversion-focused visuals by translating creative briefs into compelling assets, including short-form motion content and static graphics.
Foster cross-functional collaboration with content, video, and performance marketing teams to ensure cohesive brand messaging and optimize visual strategies based on performance data.
Integrate and leverage AI tools such as Midjourney, DALL·E, and Runway to enhance ideation, accelerate production timelines, and maintain visual competitiveness in a fast-paced environment.
Contribute to the strategic development and maintenance of brand templates and scalable visual systems that ensure brand consistency and elevate the overall brand presence.

📝 Enhancement Note: This role is positioned as a "Lead Graphic Designer," suggesting a significant level of autonomy and strategic input in visual direction. While not strictly a Revenue Operations or Sales Operations role, the emphasis on "conversion-focused visuals," "performance marketing," and "analyzing performance data to iterate and improve" strongly indicates a need for operations-minded thinking within the creative function. The ideal candidate will understand how design directly impacts business objectives and revenue generation, requiring a blend of creative talent and analytical acumen.

📈 Primary Responsibilities

Spearhead the design and production of a wide array of visual assets, encompassing static graphics, short-form motion content, and digital advertisements, ensuring alignment with marketing campaign objectives and brand guidelines.
Translate creative briefs and strategic objectives into visually impactful designs that resonate with target audiences and drive desired actions, such as clicks, conversions, or engagement.
Collaborate intimately with content creators, video producers, and performance marketing specialists to ensure seamless integration of visual elements across all marketing channels and campaigns.
Analyze key performance indicators (KPIs) and data from marketing campaigns to identify trends, inform design iterations, and scale high-performing visual directions for maximum impact.
Champion brand consistency and visual excellence across all digital touchpoints, from social media posts and website banners to paid advertising creatives and product marketing materials.
Actively explore, test, and integrate emerging AI tools (e.g., Midjourney, DALL·E, Runway) into the creative workflow to enhance ideation, expedite asset production, and maintain a competitive edge in visual design.
Develop and maintain comprehensive brand templates, style guides, and visual systems to ensure scalability, efficiency, and consistent application of brand identity across all creative outputs.
Proactively stay abreast of the latest trends in graphic design, motion graphics, AI-powered creative tools, and digital advertising to continuously innovate and refine visual strategies.

📝 Enhancement Note: The responsibilities highlight a strong connection between creative output and business performance. The emphasis on "conversion-focused visuals," "analyzing performance data," and "scaling high-performing visual directions" suggests that this role requires a candidate who can think analytically about design's impact on revenue and customer acquisition. This is a key differentiator for operations-minded candidates.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Fine Arts, or a related field is highly recommended. Applicants should demonstrate equivalent practical experience.

Experience: A minimum of 5 years of progressive experience in graphic design, motion design, or creative content production roles, with a proven track record in digital-first environments.

Required Skills:

Graphic Design Expertise: Advanced proficiency in core graphic design principles, including layout, composition, visual hierarchy, typography, and color theory.
Motion Design Proficiency: Demonstrated skill in creating engaging short-form motion graphics, animations, and video edits using industry-standard software.
Software Mastery: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, After Effects, and Premiere Pro.
Digital-First Design: Proven ability to design for digital platforms, understanding the nuances of web, social media, and digital advertising creative requirements.
Visual Storytelling: Capacity to translate complex ideas or product benefits into clear, compelling visual narratives.
Brand Systems Thinking: Ability to understand, apply, and contribute to brand guidelines and scalable visual systems.
AI Tool Integration: Strong curiosity and demonstrated experience or willingness to rapidly learn and integrate AI tools (e.g., Midjourney, DALL·E, Runway) into creative workflows.
Performance-Oriented Design: Understanding of how design impacts marketing performance metrics and a willingness to iterate based on data.
Agile Execution: Ability to work efficiently and deliver high-quality creative assets under tight deadlines in a fast-paced environment.

Preferred Skills:

Performance Creative Production: Experience specifically in producing short-form ads, social videos, or performance-driven creatives for paid channels.
Startup/High-Growth Experience: Prior exposure to high-growth startup environments, demonstrating adaptability and a proactive approach.
Basic Sound Design/VFX: Familiarity with basic sound design principles or simple visual effects for enhanced motion content.
Scalable Systems: Experience with creating and managing design templates, asset libraries, and scalable brand systems for efficiency.

📝 Enhancement Note: The emphasis on "performance-driven design" and "analyzing performance data" in both responsibilities and requirements suggests that candidates with an understanding of A/B testing, conversion rate optimization (CRO) principles as they relate to creative, and how to measure design's ROI will be highly valued. This goes beyond traditional graphic design skill sets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Digital-First Showcase: A robust portfolio that prominently features digital-first design work, demonstrating expertise across various digital channels (web, social, ads).
Visual Storytelling Examples: Specific case studies or projects illustrating the ability to translate concepts into compelling visual narratives, highlighting the problem, solution, and outcome.
Motion Graphics Reel: A dedicated section or reel showcasing short-form motion graphics, animations, or video edits, demonstrating technical skill and creative execution.
Brand System Application: Examples of how you've applied or contributed to brand systems, showcasing consistency, scalability, and adherence to brand guidelines.
AI Tool Integration: If possible, include examples where AI tools were used to enhance ideation, production speed, or create unique visual assets, along with a brief explanation of the process.
Performance Impact Evidence: Where applicable, provide data or insights on the performance of your designs (e.g., engagement rates, click-through rates, conversion improvements).

Process Documentation:

Workflow Design & Optimization: Be prepared to discuss your typical design workflow, including how you manage projects, collaborate with stakeholders, and optimize processes for efficiency.
System Implementation & Maintenance: Demonstrate experience with creating or maintaining design templates, style guides, or asset libraries, and how these systems contribute to scalability and consistency.
Measurement & Performance Analysis: Articulate how you approach analyzing design performance data, iterating on creative based on insights, and contributing to data-driven design decisions.

📝 Enhancement Note: For a role with "Lead" in the title and a focus on performance, the portfolio is critical. Candidates should not just show static examples but be ready to discuss the process behind their creations, the systems they used or built for efficiency, and the impact their designs had, ideally with quantifiable metrics. This aligns with operations' focus on process, systems, and measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature of the role within the United States, and industry benchmarks for Lead Graphic Designers in tech/fintech, the estimated annual salary range is $90,000 - $130,000 USD. This range can fluctuate based on specific skills, experience, and the candidate's location within the US (though remote, some regional cost-of-living adjustments may apply).

Benefits:

Comprehensive Health Insurance: Medical, dental, and vision coverage.
Retirement Savings Plan: 401(k) or equivalent with potential company match.
Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays.
Professional Development Budget: Funds allocated for courses, conferences, workshops, and learning resources to support skill enhancement, particularly in AI and motion design.
Remote Work Stipend: Potential allowance for home office setup and ongoing remote work expenses.
Equity/Stock Options: Possible participation in company stock options or equity programs.
Life and Disability Insurance: Standard coverage options.

Working Hours: Standard full-time hours are expected, estimated at 40 hours per week. While the role is remote, active participation in team meetings and collaboration sessions, which may fall within U.S. business hours (e.g., PST, MST, CST, EST), is required. The company culture emphasizes passion and output over strict hour-counting, suggesting a degree of flexibility as long as responsibilities are met and deadlines are achieved.

📝 Enhancement Note: Salary estimation is based on industry data for Lead Graphic Designers in the US, factoring in the remote aspect and the company's tech/fintech focus. The benefits listed are standard for full-time roles in the US tech sector, with specific emphasis on professional development relevant to the AI and motion design aspects of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Insurance Technology (Insurtech). Bjak operates at the intersection of finance and technology, aiming to make financial services like insurance more accessible and user-friendly through a digital platform.

Company Size: The description mentions "teams working around the world, with over 20 nationalities," and a "lean, high-output team." This suggests a growing startup or scale-up environment, likely ranging from 50-250 employees, where agility and individual contribution are highly valued.

Founded: Founded in 2019, Bjak is a relatively young company, indicating a dynamic, innovative, and potentially fast-paced startup culture focused on rapid growth and disruption in the Southeast Asian market.

Team Structure:

The creative team is described as "lean" and "high-output," implying a small, efficient unit.
Collaboration is emphasized with "content, video, and performance marketing teams," suggesting a cross-functional structure where design is integrated into broader marketing efforts.
The reporting structure likely involves a Creative Director or Head of Marketing, with the Lead Graphic Designer having significant ownership over their domain. Methodology:
Data-Driven Iteration: The company emphasizes analyzing performance data to "iterate, improve, and scale high-performing visual directions," indicating a methodology grounded in metrics and continuous optimization.
Agile & Fast-Paced: Phrases like "moves fast," "expects the same from each other," and aiming to complete interviews within a week highlight an agile approach to operations and project execution.
Ownership & Impact: The culture values individuals who "think like an owner" and where "results, speed, and ownership matter more than titles," pointing to a results-oriented and empowered work environment.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by speed, ownership, and data-driven decision-making, which are hallmarks of successful operations environments. Candidates should understand that creative output is expected to directly contribute to business objectives and be measurable.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" Graphic Designer, signifying a mid-to-senior level position. It requires not only strong execution skills but also the ability to guide visual strategy, collaborate effectively across departments, and potentially mentor junior designers in the future. It's a step towards creative leadership within a performance-oriented marketing function.

Reporting Structure: The Lead Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior marketing leadership role. They will collaborate closely with functional teams in performance marketing, content, and product marketing.

Operations Impact: The role has a direct impact on revenue through the creation of "conversion-focused visuals" for marketing campaigns, digital advertising, and web presence. By optimizing visuals based on performance data, the designer directly contributes to improving key marketing metrics like click-through rates (CTR), conversion rates, and customer acquisition cost (CAC).

Growth Opportunities:

Creative Leadership: Potential to grow into a Creative Director role, managing a larger design team and setting broader creative strategy.
Specialization: Deepen expertise in areas like motion graphics, AI-driven creative, or performance marketing creative.
Cross-Functional Skill Development: Gain deeper insights into performance marketing, analytics, and product marketing, enabling a more holistic understanding of GTM strategies.
Strategic Influence: Contribute more significantly to the overall brand strategy and marketing roadmap as the company scales.

📝 Enhancement Note: The "Lead" title and emphasis on performance metrics and AI integration suggest that growth opportunities extend beyond pure design execution into strategic creative leadership and performance analytics. This is a critical point for ambitious operations-minded designers.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no central office requirement. The work environment is distributed, with team members working from various locations within the United States.

Office Location(s): Candidates must be based in the United States. While specific city or state requirements aren't detailed beyond the country, candidates should be aware that team-wide meetings might occur during common U.S. business hours across different time zones.

Workspace Context:

Remote Collaboration Tools: Expect to heavily utilize collaboration platforms like Slack, Zoom, Google Workspace, and potentially project management tools (e.g., Asana, Trello) for communication and task management.
Digital Tool Stack: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects) and emerging AI creative tools will be essential.
Independent Work & Team Interaction: The environment supports independent work and creative autonomy, balanced with frequent virtual interactions with marketing and creative teams for feedback, brainstorming, and project alignment.

Work Schedule: While a standard 40-hour work week is implied, the company culture values passion and output, suggesting flexibility for individuals who can manage their time effectively to meet deadlines and collaborate during core team hours. This allows for some autonomy in scheduling, provided responsibilities are met.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline and effective use of digital communication tools. The "high-output" culture suggests that while flexible, the expectation is for consistent productivity and responsiveness.

📄 Application & Portfolio Review Process

Interview Process: The process is designed to be rapid, aiming for completion within one week for strong candidates.

Online Assessment/Practical Task: This initial stage will likely involve a design challenge or assessment to evaluate core skills, problem-solving abilities, and potentially the application of AI tools.
Role-Specific Interview: A deeper dive into your experience, portfolio, and how you approach design challenges, particularly those related to performance marketing and brand consistency. Expect questions about your process and collaboration style.
CEO / Final Round: A final conversation, potentially with the CEO, to assess cultural fit, strategic thinking, and alignment with the company's vision and values.

Portfolio Review Tips:

Highlight Performance Impact: Select projects that demonstrate how your design work directly contributed to business objectives (e.g., increased engagement, conversions, brand awareness). Quantify results wherever possible.
Showcase AI Integration: Include examples where AI tools played a significant role in your creative process, explaining the benefits and outcomes. This is a key differentiator for this role.
Demonstrate Process & Systems: Be ready to articulate your design process, workflow optimization strategies, and how you've used or built systems (templates, style guides) for efficiency and consistency.
Motion Graphics Reel: Ensure your motion graphics reel is polished, highlights your best work, and is easily accessible within your portfolio.
Conciseness & Clarity: Present your portfolio in a clear, organized manner. Be prepared to walk through 2-3 key projects in detail, focusing on problem, solution, execution, and impact.

Challenge Preparation:

AI Tool Familiarity: Practice using popular AI art and motion tools to be comfortable demonstrating their application.
Performance Creative Examples: Think about how you would design creatives for specific marketing goals (e.g., lead generation, app installs, direct sales).
Brand Consistency Scenarios: Prepare to discuss how you would maintain brand consistency across diverse digital channels and asset types.
Rapid Iteration Mindset: Understand the need for quick turnarounds and iterative design based on data feedback.

📝 Enhancement Note: The emphasis on a fast interview process and a practical task highlights the company's operational efficiency. Candidates should prioritize showcasing their ability to deliver results quickly and demonstrate an understanding of how design functions within a performance marketing context. The portfolio is the primary tool to demonstrate this.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic creation and asset manipulation).
After Effects: For motion graphics, animations, and video editing.
Premiere Pro: For more extensive video editing and production workflows.
Figma: For UI/UX design, prototyping, and collaborative design system development.
AI Creative Tools: Midjourney, DALL·E, RunwayML (or similar) for ideation, asset generation, and enhancing production speed.

Analytics & Reporting:

While not directly responsible for analytics, the role requires understanding and utilizing data from platforms like:
- Google Analytics: To understand website traffic and user behavior.
- Social Media Analytics: (e.g., Facebook Ads Manager, Instagram Insights) for social campaign performance.
- Advertising Platform Analytics: (e.g., Google Ads, Meta Ads) for digital ad performance.

CRM & Automation:

Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms is beneficial for understanding campaign context and user journeys, though direct use may not be required.
Understanding of asset management systems (DAM) or cloud storage solutions for organizing and distributing creative assets.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney, DALL·E, and Runway is a significant differentiator. Candidates must demonstrate proficiency or a strong willingness to learn these cutting-edge technologies, which are increasingly integrated into operations and creative workflows for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

Speed & Efficiency: The team operates with urgency ("moves fast," "aim to complete the process and make an offer within 1 week"). This translates to a need for efficient workflows and rapid execution in design.
Ownership & Accountability: Individuals are expected to "think like an owner" and take responsibility for their work, driving outcomes independently.
Data-Driven Decisions: "Analyze performance data to iterate, improve, and scale" highlights a core value of using metrics to guide creative strategy and optimize results.
Continuous Improvement & Innovation: "Stay ahead of design, motion, and AI trends" and "stay curious about new tools" emphasize a commitment to learning and adapting to new technologies and approaches.
Clarity & Execution: "Clarity, execution, and iteration drive everything we do" underscores a focus on clear goals, effective implementation, and iterative refinement.

Collaboration Style:

Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.
Feedback Loops: Expect an environment where feedback is given and received constructively to refine creative output and optimize for performance.
Shared Ownership: While specialized, team members are encouraged to contribute meaningfully across functions, fostering a sense of shared responsibility for business outcomes.

📝 Enhancement Note: The company's values are strongly aligned with operational excellence: speed, data-driven approaches, ownership, and continuous improvement. Candidates who can demonstrate these qualities in their work and approach will fit well into Bjak's culture.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creativity with Performance: The primary challenge will be to create visually compelling and on-brand assets that also drive measurable business results and conversions in a performance marketing context.
Rapid Iteration & High Output: Consistently producing high-quality creative assets under tight deadlines in a fast-paced startup environment requires excellent time management and workflow optimization.
AI Tool Integration: Effectively integrating new and rapidly evolving AI tools into established workflows while maintaining creative control and brand integrity can be a significant challenge.
Maintaining Brand Consistency at Scale: As the company grows and expands its marketing efforts, ensuring consistent brand application across a wide variety of channels and assets will require robust systems and attention to detail.

Learning & Development Opportunities:

AI Creative Specialization: Deepen expertise in leveraging AI tools for graphic design, motion graphics, and creative ideation, positioning yourself as a leader in this emerging field.
Performance Marketing Acumen: Gain a comprehensive understanding of performance marketing strategies, analytics, and how creative directly impacts key performance indicators (KPIs).
Strategic Brand Development: Contribute to the evolution of Bjak's brand identity and visual systems, influencing the company's overall market perception.
Cross-Functional Leadership: Develop leadership skills by collaborating closely with and influencing diverse marketing teams, potentially leading to broader creative management roles.

📝 Enhancement Note: The challenges presented are common in growth-stage tech companies and offer significant opportunities for professionals who are adaptable, results-oriented, and keen to develop new skills, particularly in the rapidly evolving area of AI in creative production.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a series of digital ads for a new insurance product launch, focusing on driving app installs?" (Prepare to discuss audience, messaging, visual style, and how you'd test variations.)
"Describe your process for translating a creative brief into a final visual asset. How do you ensure it meets both creative and performance objectives?" (Focus on your workflow, stakeholder communication, and data integration.)
"Walk us through a project where you used AI tools to enhance your design process or output. What were the results?" (Be ready to showcase specific examples and discuss the benefits and limitations.)
"How do you maintain brand consistency across multiple platforms and asset types, especially in a fast-paced environment?" (Discuss your approach to brand guidelines, templates, and systems.) Company & Culture Questions:
"What excites you about Bjak's mission and our approach to making financial services more accessible?" (Research their mission, values, and recent news.)
"How do you handle tight deadlines and high-pressure situations in a creative role?" (Relate this to their "lean, high-output" culture.)
"Describe a time you received critical feedback on your design work. How did you respond?" (Demonstrate receptiveness to feedback and a growth mindset.)
"How do you stay updated on the latest design trends, software, and AI technologies?" (Highlight your proactive learning habits.) Portfolio Presentation Strategy:
Structure for Impact: Organize your portfolio to highlight your most relevant work first. For each project, clearly state the objective, your role, the process, the solution (visuals), and the quantifiable results (performance metrics).
AI Integration Showcase: Dedicate a section or clearly label projects where AI tools were used. Explain why you used them and what value they added.
Motion Graphics Reel: Ensure your reel is concise (ideally 1-2 minutes), showcases your best work, and is easily accessible.
Narrative Storytelling: For key projects, be prepared to tell a compelling story about the challenge, your creative approach, and the impact of your design.
Interactive Elements: If possible, include interactive elements or links to live examples of your work.

📝 Enhancement Note: The interview process emphasizes speed and practical application. Candidates should prepare to demonstrate not just their design skills but also their understanding of business objectives, their ability to integrate new technologies like AI, and their capacity to work efficiently in a performance-driven environment.

📌 Application Steps

To apply for this operations-aligned creative position:

Submit your application through the provided link on Ashby.
Tailor Your Resume: Optimize your resume to highlight your 5+ years of experience in graphic and motion design, emphasizing projects related to digital marketing, performance creatives, and AI tool utilization. Quantify achievements where possible.
Curate Your Portfolio: Select your strongest digital-first projects, including motion graphics, and ensure any AI-assisted work is clearly showcased with context. Prepare to discuss your process, systems, and the performance impact of your designs.
Prepare for Practical Assessment: Be ready to complete an online assessment or practical task that will likely test your design skills, speed, and potentially your ability to use AI tools creatively.
Research Bjak: Understand their mission, their market position in Southeast Asia, and their emphasis on making financial services accessible. Familiarize yourself with their brand aesthetic and recent marketing efforts.
Practice Your Narrative: Rehearse how you will present your portfolio, focusing on telling stories that connect your design work to business outcomes and demonstrating your understanding of performance marketing principles.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Lead Graphic Designer