Lead Graphic Designer at Bjak

📍 Job Overview

Job Title: Lead Graphic Designer

Company: Bjak

Location: Spain

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Lead the end-to-end creation of high-impact visual assets for marketing campaigns, social media, web, and digital advertising, encompassing both static and motion graphics.
Drive the visual strategy by translating creative briefs into compelling, conversion-focused designs that enhance brand presence and elevate product marketing efforts.
Foster a collaborative environment, working closely with content, video, and performance marketing teams to ensure cohesive brand messaging and optimize visual directions based on data analysis.
Leverage cutting-edge AI tools for creative ideation and production acceleration, while contributing to the development and maintenance of robust brand templates and visual systems.
Champion innovation by staying abreast of the latest design, motion graphics, and AI trends to maintain a competitive visual edge in the market.

📝 Enhancement Note: This role is classified under Creative & Media, specifically within Art & Design and Marketing, reflecting the blend of creative execution and performance-driven strategy. The Lead Graphic Designer will be instrumental in shaping Bjak's visual identity and its effectiveness in driving user acquisition and engagement.

📈 Primary Responsibilities

Spearhead the design and production of visual assets for diverse marketing channels, including static graphics, short-form motion content, and digital advertisements.
Translate complex creative briefs into visually striking and effective designs that resonate with target audiences and drive desired actions.
Collaborate cross-functionally with content creators, video producers, and performance marketers to ensure seamless integration of visual assets with overall campaign objectives.
Analyze performance data from marketing campaigns and digital channels to inform design iterations, identify high-performing visual elements, and scale successful creative directions.
Maintain rigorous brand consistency and uphold the highest standards of visual excellence across all Bjak's digital touchpoints.
Proactively explore and integrate AI-powered creative tools (e.g., Midjourney, DALL·E, Runway) to enhance ideation processes and expedite content production workflows.
Contribute to the establishment and ongoing refinement of brand guidelines, design templates, and scalable visual systems to ensure efficiency and consistency.
Stay informed about emerging trends in graphic design, motion graphics, and artificial intelligence to continuously innovate and maintain a competitive visual strategy.

📝 Enhancement Note: The responsibilities emphasize a blend of creative leadership, hands-on execution, and data-informed optimization, aligning with modern GTM operations that prioritize measurable impact. The explicit mention of AI tools indicates a forward-thinking approach to creative production.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related creative field is expected. Equivalent professional experience will be highly valued.

Experience: Minimum of 5 years of progressive experience in graphic design, motion design, or a dedicated creative content production role, with a demonstrated track record of success in digital-first environments.

Required Skills:

Proven expertise in graphic design principles, including layout, composition, typography, color theory, and visual hierarchy.
Advanced proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator), Figma, After Effects, and Premiere Pro.
Strong portfolio showcasing exceptional digital-first design, compelling visual storytelling, and high-quality execution across various digital platforms.
Demonstrated experience or strong aptitude for utilizing AI tools in creative workflows, such as Midjourney, DALL·E, or Runway, for ideation and production.
Solid understanding of brand systems, including the ability to develop and maintain brand templates and guidelines.
Experience in creating assets for marketing campaigns, social media, and digital advertising.
Ability to execute design projects rapidly and meet tight deadlines in a fast-paced environment.
Excellent English communication skills, both written and verbal, for effective collaboration across global teams. Preferred Skills:
Experience in producing short-form advertisements, social media videos, or performance-oriented creatives.
Exposure to performance-driven design principles and working within high-growth startup ecosystems.
Basic sound design or simple visual effects (VFX) skills.
Familiarity with design system methodologies, template libraries, and scalable asset management.

📝 Enhancement Note: The emphasis on a strong portfolio and specific software proficiency highlights the practical, execution-oriented nature of this role. The inclusion of AI tools as a requirement or strong preference signals Bjak's commitment to leveraging emerging technologies in their creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a diverse range of digital-first design projects that demonstrate creativity, strategic thinking, and conversion-focused outcomes.
Include examples of motion graphics, animated assets, or video content that highlight proficiency in After Effects and Premiere Pro.
Present case studies or detailed project descriptions that articulate the design challenge, your creative process, and the measurable impact of your visual solutions.
Feature projects that illustrate your understanding and application of brand systems, ensuring visual consistency and scalability.
Include examples where AI tools were utilized to enhance the creative process or production efficiency. Process Documentation:
Be prepared to discuss your design process from brief interpretation to final asset delivery, highlighting how you manage feedback and iterate on designs.
Demonstrate an understanding of workflow optimization, particularly in how you approach asset production for speed and efficiency in a marketing context.
Articulate your approach to maintaining brand consistency and visual quality across multiple platforms and campaigns, potentially referencing template usage or system development.
Be ready to explain how you analyze design performance data and use insights to inform future creative decisions and optimize visual assets.

📝 Enhancement Note: For a Lead Graphic Designer role, the portfolio is paramount. It should not only showcase aesthetic quality but also strategic thinking, process efficiency, and the ability to drive business results through design. Demonstrating a systematic approach to design and a data-driven mindset will be critical.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Graphic Designer role with 5-10 years of experience in Spain, the estimated annual salary range is €45,000 - €65,000. This estimate considers the cost of living in Spain, the demand for specialized design skills, and the remote nature of the position.

Benefits:

Competitive salary package commensurate with experience and skills.
Opportunity to work remotely from anywhere within Spain, offering flexibility and work-life balance.
Comprehensive health insurance coverage, including medical, dental, and vision.
Generous paid time off (PTO) policy, including vacation days, personal days, and public holidays.
Professional development opportunities, including access to training, workshops, and conferences to enhance design and AI skills.
Potential for stock options or performance-based bonuses in a high-growth startup environment.
Contribution to a dynamic and innovative company culture with a global team.

Working Hours: The role is based on a standard 40-hour work week. While remote, candidates are expected to maintain consistent availability during core business hours relevant to Spain and be responsive to team communications. Flexibility may be offered, but output and meeting deadlines are paramount.

📝 Enhancement Note: Salary estimates are based on research of comparable Lead Graphic Designer roles in Spain, factoring in the specified experience level and the remote work arrangement. Benefits are inferred based on common offerings for full-time roles in established tech companies, particularly those in high-growth phases.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bjak operates within the Fintech and Insurtech sectors, focusing on making financial planning, saving, investing, and insurance more accessible and intelligent through technology.

Company Size: Bjak is a growing startup, likely ranging from 50-250 employees, with a global presence and over 20 nationalities represented across its offices and remote workforce. This size indicates a dynamic, fast-paced environment where individual contributions are highly visible.

Founded: Founded in 2019, Bjak has rapidly established itself as a leading insurance platform in Southeast Asia and is now expanding its offerings and geographical reach. This recent founding suggests a culture of innovation, agility, and a drive to disrupt established markets.

Team Structure:

The design team is likely lean and high-output, working closely with marketing, content, and product teams.
Reporting is expected to be to a Design Lead, Creative Director, or Head of Marketing, depending on the organizational structure.
Cross-functional collaboration is a cornerstone, with designers frequently interacting with performance marketers, content strategists, and product managers to ensure cohesive and effective GTM strategies. Methodology:
Data-driven decision-making is a core operational methodology, with performance metrics heavily influencing creative strategy and iteration.
Agile development and execution are key, emphasizing speed, flexibility, and continuous improvement in all aspects of work.
A strong focus on user experience and customer-centric design guides the development of all products and marketing materials.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: Bjak's description emphasizes a culture of passion, innovation, and building next-generation products. The "20+ nationalities" suggests a diverse and inclusive work environment, which is a significant draw for global talent. The focus on "work for their passion, not counting hours" indicates a results-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead" Graphic Designer, indicating a senior individual contributor role with significant ownership and potential for leadership within the design function. It requires not just execution but strategic input and the ability to mentor or guide junior designers if the team grows.

Reporting Structure: The Lead Graphic Designer will likely report to a Creative Director, Head of Marketing, or a similar senior role responsible for overseeing marketing and creative output. This structure allows for strategic alignment with broader business goals.

Operations Impact: The Lead Graphic Designer's impact is directly tied to the effectiveness of Bjak's marketing campaigns and digital presence. By creating compelling visuals that drive conversions, enhance brand perception, and improve user engagement, this role directly contributes to revenue growth and customer acquisition efforts. The focus on performance marketing visuals underscores this direct link to business outcomes.

Growth Opportunities:

Design Leadership: Potential to grow into a Creative Director or Head of Design role as the company expands its creative operations and team size.
Specialization: Deepen expertise in areas like AI-driven design, motion graphics, or performance creative optimization through dedicated projects and learning opportunities.
Cross-functional Advancement: Develop broader GTM strategy understanding and potentially transition into roles focused on marketing strategy, product marketing, or brand management.

📝 Enhancement Note: The "Lead" title implies a significant level of autonomy and responsibility. Growth opportunities are framed around advancing within the design hierarchy, specializing in high-demand areas like AI, or broadening GTM expertise.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. Employees work from their chosen locations within Spain.

Office Location(s): While remote, the role specifies that candidates must be based in Spain. This is crucial for potential future team meetups, local regulatory compliance, or market-specific initiatives.

Workspace Context:

The remote nature fosters autonomy and requires strong self-discipline. Candidates should be comfortable managing their own workspace and schedule to maximize productivity.
Access to necessary design software and a reliable internet connection is essential for success in this role.
Collaboration will primarily occur through digital communication tools, emphasizing clear and concise written and verbal communication.

Work Schedule: The standard 40-hour work week applies. While remote work offers flexibility, proactive communication and availability during core business hours for Spain are expected to facilitate seamless collaboration with other team members and stakeholders across different time zones.

📝 Enhancement Note: The remote-first approach in Spain necessitates a high degree of self-management and proactive communication. The requirement to be based in Spain suggests potential for future in-person collaboration or market-specific focus.

📄 Application & Portfolio Review Process

Interview Process:

Online Assessment/Practical Task: Expect an initial screening that may involve a design challenge or a request to submit specific portfolio pieces relevant to the role's requirements. This is designed to quickly gauge practical skills and creative output.
Role-Specific Interview: This interview will delve deeper into your experience, design philosophy, technical skills, and how you approach problem-solving within a marketing and GTM context. Be prepared to discuss your portfolio in detail.
CEO/Final Round: This final stage assesses cultural fit, strategic alignment, and overall potential contribution to Bjak's mission. It's an opportunity to understand the company's vision from the top.
Speed Focus: Bjak aims to complete the process within one week for strong candidates, prioritizing those who submit assessments quickly.

Portfolio Review Tips:

Curate Strategically: Select 5-7 of your strongest, most relevant projects. Prioritize those showcasing digital-first design, motion graphics, AI integration, and performance-oriented outcomes.
Tell a Story: For each project, clearly articulate the brief, your role, the design process, the tools used (especially AI), challenges faced, and the measurable results or impact. Quantify outcomes wherever possible.
Showcase Versatility: Include a mix of static and motion assets, campaign visuals, and examples of brand system application.
Highlight AI Proficiency: Clearly label any projects where AI tools were instrumental in ideation or production. Explain the specific benefits gained.
Prepare for Discussion: Be ready to articulate your design choices, justify your process, and discuss how your work aligns with Bjak's mission and target audience.

Challenge Preparation:

Understand the Brief: If given a practical task, carefully read and understand the objectives, target audience, and desired outcomes before starting.
Time Management: Allocate your time effectively across ideation, execution, and refinement. Practice delivering a polished outcome within a set timeframe.
Focus on Impact: Frame your work in terms of how it solves a problem or achieves a specific marketing goal. Connect your design decisions to potential business impact.

📝 Enhancement Note: The accelerated interview process and emphasis on quick assessment submissions highlight Bjak's need for decisive and efficient talent. The portfolio review is critical, requiring candidates to demonstrate not just creative skill but also strategic thinking and an understanding of performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential for core graphic design and motion graphics. Proficiency in Photoshop, Illustrator, After Effects, and Premiere Pro is a must.
Figma: Crucial for collaborative design, UI/UX prototyping, and creating scalable design systems.
AI Creative Tools: Experience with or strong curiosity about tools like Midjourney, DALL·E, and Runway for image generation, concept ideation, and motion enhancements.

Analytics & Reporting:

While not direct tools for the designer, understanding how to interpret performance data from tools used by the marketing team (e.g., Google Analytics, social media analytics platforms, ad platform dashboards) is key for optimization. CRM & Automation:
Understanding how design assets integrate into marketing automation platforms or CRM workflows might be beneficial, though direct experience is not explicitly required.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools, with a significant emphasis on AI-powered solutions and collaborative design platforms like Figma. This indicates a modern, tech-forward creative operation.

👥 Team Culture & Values

Operations Values:

Passion-Driven Work: Employees are expected to be driven by their passion for building great products and solving problems, rather than simply counting hours.
Innovation & Next-Generation Products: A strong emphasis on challenging the status quo and developing cutting-edge solutions.
Inclusivity & Global Perspective: Valuing diverse teams with over 20 nationalities, fostering a rich exchange of ideas.
Speed & Efficiency: A lean, high-output team that moves fast and expects the same from its members.
Ownership & Accountability: Team members are encouraged to think like owners, take initiative, and be accountable for their contributions.

Collaboration Style:

Lean & High-Output: The team operates with a high degree of efficiency and expects members to contribute meaningfully and raise the bar.
Cross-Functional Integration: Close collaboration with content, video, and performance marketing teams is essential for cohesive campaign execution.
Data-Informed Iteration: A culture that encourages testing, analyzing results, and iterating on designs based on performance data.

📝 Enhancement Note: Bjak's culture is characterized by a fast-paced, ownership-driven, and innovation-focused environment. The emphasis on passion, speed, and global collaboration suggests a dynamic and highly motivated team.

⚡ Challenges & Growth Opportunities

Challenges:

Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving campaign needs, market trends, and AI advancements while maintaining high-quality output.
Balancing Brand Consistency with Performance Optimization: Ensuring visual assets are on-brand while also being highly effective in driving conversions and engagement across diverse platforms.
Leveraging AI Effectively: Integrating new AI tools into existing workflows in a way that genuinely enhances creativity and efficiency, rather than just being a novelty.
Remote Collaboration Dynamics: Maintaining strong communication, collaboration, and team cohesion in a fully remote setting.

Learning & Development Opportunities:

AI Tool Mastery: Deepen expertise in using AI tools for graphic and motion design, becoming a go-to resource for the team.
Performance Creative Specialization: Develop a strong understanding of performance marketing principles and how to design creatives that maximize ROI.
Brand System Development: Contribute to or lead the evolution of Bjak's visual identity and design systems.
Cross-functional Learning: Gain exposure to broader marketing and GTM strategies through close collaboration with other departments.

📝 Enhancement Note: The challenges are typical for a fast-growing tech company in a dynamic market, emphasizing adaptability and strategic integration of new technologies. Growth opportunities are geared towards specialization and leadership within the design function and GTM operations.

💡 Interview Preparation

Strategy Questions:

"How would you approach designing a series of digital ads for a new insurance product targeting young professionals, focusing on conversion rates?" (Prepare to discuss creative brief interpretation, target audience considerations, A/B testing ideas, and specific visual elements.)
"Describe a time you collaborated with a performance marketing team. What was your role, and how did you ensure your designs met their objectives?" (Highlight communication, data interpretation, and iterative design processes.)
"How do you stay updated on design trends, especially concerning AI tools, and how would you integrate a new AI tool into our current workflow?" (Showcase proactivity, strategic adoption of technology, and process thinking.) Company & Culture Questions:
"What excites you about Bjak's mission and its approach to financial services?" (Research Bjak's products, values, and market position.)
"How do you envision contributing to a fast-paced, remote, and high-output team culture?" (Emphasize self-discipline, communication, and a proactive, ownership mindset.)
"How do you measure the success of your design work beyond aesthetics?" (Focus on metrics like conversion rates, engagement, brand recall, and ROI.) Portfolio Presentation Strategy:
Start with Impact: Begin with your most impressive and relevant projects that directly align with the job description.
Quantify Results: For each project, clearly state the objective and any measurable outcomes (e.g., "increased click-through rate by X%", "improved engagement by Y%").
Explain Your Process: Walk through your ideation, design choices, and how you leveraged tools (especially AI) and addressed challenges.
Demonstrate Brand Thinking: Show how you applied or developed brand guidelines and maintained consistency.
Be Concise and Engaging: Keep your explanations focused and enthusiastic, allowing time for Q&A.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, technical proficiency (especially with AI tools), and a strong understanding of performance marketing principles. The ability to articulate process and impact is key.

📌 Application Steps

To apply for this Lead Graphic Designer position:

Submit your application through the provided link on Ashby.
Customize Your Portfolio: Ensure your portfolio prominently features digital-first designs, motion graphics, and examples of how you've utilized AI tools in your creative process. Tailor it to showcase your ability to create conversion-focused visuals.
Optimize Your Resume: Highlight your 5+ years of experience, key technical skills (Adobe Suite, Figma, After Effects), and any achievements related to performance marketing or AI integration. Use keywords from the job description.
Prepare Your Presentation: Practice walking through 2-3 of your strongest portfolio pieces, focusing on the problem, your solution, the process, and measurable results. Be ready to discuss your approach to remote collaboration and fast-paced environments.
Research Bjak: Understand their mission, target audience, and current marketing efforts to better articulate how your skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Lead Graphic Designer