Lead Designer

📍 Job Overview

Job Title: Lead Designer

Company: Stratpoint

Location: Mandaluyong, Metro Manila, Philippines

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-10

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead visual strategy and creative output for Stratpoint Marketing, ensuring alignment with brand identity and business objectives.

• Drive the end-to-end design delivery process, optimizing workflows for efficiency and quality.

• Mentor and elevate the skills of junior designers within the Brand & Innovation team.

• Collaborate closely with the Marketing Manager and cross-functional teams to translate strategic briefs into compelling visual assets across various media.

• Leverage cutting-edge design tools, including AI-assisted technologies, to enhance creative execution and production.

📝 Enhancement Note: This role is positioned as a senior individual contributor with leadership potential, focusing on both hands-on design execution and team mentorship within a hybrid work environment. The emphasis on "creative operations" is derived from the responsibility of establishing and managing the design pipeline process.

📈 Primary Responsibilities

• Deliver expert-level creative output encompassing static graphics, motion graphics, brand collateral, and campaign assets.

• Partner with the Marketing Manager to contribute to and help execute brand direction, ensuring visual consistency and impact.

• Mentor other designers on advanced craft, technique, and creative quality standards.

• Establish and refine the end-to-end delivery process for the design pipeline, from concept to final asset.

• Provide critical visual and creative input for account-based marketing (ABM) materials, collaborating with the ABM team on shared design resourcing.

• Proactively identify and resolve creative or production challenges by determining root causes and implementing effective solutions.

• Integrate diverse ideas across disciplines to develop original solutions that go beyond literal brief execution.

• Tailor communication strategies to effectively present creative rationale to both design teams and non-design stakeholders.

• Adapt to and manage change, including new tools, formats, or evolving brand directions, with minimal oversight.

📝 Enhancement Note: The responsibilities highlight a blend of advanced creative execution and process ownership, aligning with a Lead Designer role that influences operational efficiency within the creative function. The mention of ABM and campaign performance literacy suggests a focus on GTM support.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a senior role.

Experience: 3–5 years of demonstrated experience in graphic design or a related creative role.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, After Effects).

• Proven ability to contribute to and maintain a brand's visual identity system.

• Strong portfolio showcasing a range of work across static graphics, motion graphics, and brand collateral.

• Experience in video production and photography, including planning and leading shoots.

• Ability to manage vendor relationships and basic production budgets.

• Comfort understanding campaign performance metrics (KPIs/ROI) and their connection to creative choices.

• Skill in tailoring communication approaches for diverse audiences, including presenting creative rationale.

• Demonstrated ability to manage change and adapt to new tools, formats, or brand directions. Preferred Skills:

• Informal mentoring experience with junior designers.

• Practical, workflow-level experience with AI-assisted design tools (e.g., Adobe Firefly, Canva AI).

• Experience supporting account-based marketing (ABM) campaigns with tailored visual assets (pitch decks, account-specific creative).

• Familiarity with fundamental brand identity design principles.

📝 Enhancement Note: The requirements emphasize practical application and a blend of creative and operational skills. The "nice to have" section offers a clear pathway for candidates to differentiate themselves, particularly in areas like ABM and AI tool integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is crucial, demonstrating a range of capabilities including static design, motion graphics, and brand collateral development.

• Showcase examples of contributions to brand identity systems, illustrating how you've applied and maintained visual consistency.

• Include case studies or project examples that highlight your process for resolving creative or production problems, detailing the root cause analysis and implemented solutions.

• Present work that demonstrates an understanding of how creative choices impact campaign performance (KPIs/ROI), even if you weren't directly responsible for tracking those metrics.

• If applicable, include examples of tailored assets created for ABM campaigns or other targeted marketing initiatives. Process Documentation:

• Candidates are expected to articulate their process for establishing and managing the end-to-end design pipeline. This includes outlining steps for project intake, creative brief interpretation, asset development, review cycles, and final delivery.

• The ability to document and standardize design workflows, ensuring efficiency and quality control, will be a key aspect to demonstrate.

• Provide examples of how you've integrated new tools or processes into a design workflow, showcasing adaptability and problem-solving.

📝 Enhancement Note: For a Lead Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just design output but also process thinking, problem-solving, and an understanding of how design integrates into broader marketing operations and business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Designer role with 3-5 years of experience in the Philippines, the estimated salary range is PHP 70,000 - PHP 120,000 per month. This range accounts for the senior nature of the role, the hybrid work arrangement, and the specific responsibilities outlined.

Benefits:

• Social Security System (SSS) contributions

• Pag-ibig Fund contributions

• Philhealth coverage

• Company contribution to SSS, Pag-ibig, and Philhealth

• Monthly miscellaneous allowance

• 13th-month pay

• Paid Vacation Leave

• Paid Sick Leave

• Comprehensive HMO coverage

• Wellness programs, including "Wellness Wednesdays"

• Team building activities and quarterly events (company outings, festive celebrations)

• Friendly team competitions

Working Hours: The role is full-time, typically implying a standard 40-hour work week. The hybrid nature suggests flexibility in scheduling, with expectations for specific days in the office for collaboration.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Metro Manila, Philippines, considering the experience level and the hybrid work model. Benefits are detailed as provided in the job description, highlighting a comprehensive package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on Agile Software Development, Quality Assurance, Cloud Consulting, Data Engineering, and AI/Machine Learning. Stratpoint positions itself as a modern technology leader that uses technology to enrich experiences, empower businesses, and uplift communities.

Company Size: Stratpoint is a medium-sized company, likely employing between 200-500 employees based on typical industry classifications for companies offering a broad range of tech services. This size offers a balance of established processes and a relatively agile, less bureaucratic environment.

Founded: Information on the founding date is not explicitly provided in the raw data, but the company description suggests it has established itself as a "trusted modern technology leader."

Team Structure:

• The Lead Designer will be part of the Marketing department, reporting to the Marketing Manager.

• They will act as a creative mentor to the Brand & Innovation team, which likely includes other designers and potentially content creators.

• Close collaboration is expected with the ABM team and other cross-functional departments requiring visual support. Methodology:

• Stratpoint emphasizes modern technology leadership, suggesting an adoption of agile methodologies in their service delivery.

• The company values "Creativity, Agility, Reliability, and Evolution" (C.A.R.E.), indicating a culture that encourages innovation, adaptability, dependability, and continuous improvement.

• Data Engineering and Analytics are core services, implying a data-informed approach even within creative functions.

Company Website: https://stratpoint.com/

📝 Enhancement Note: The company's C.A.R.E. values provide insight into their operational philosophy and desired team behaviors. The tech-focused industry context suggests an environment where innovation and efficiency are highly valued, impacting the expectations for design operations.

📈 Career & Growth Analysis

Operations Career Level: This Lead Designer role represents a mid-to-senior level position within the creative/marketing operations function. It requires a high degree of autonomy, expert-level execution, and the ability to mentor others, positioning it as a stepping stone towards a Design Manager or Creative Director role in a larger organization, or a principal individual contributor in a specialized area.

Reporting Structure: The Lead Designer reports directly to the Marketing Manager. This structure allows for strategic alignment with marketing goals while providing a clear chain of command for creative direction and process oversight.

Operations Impact: The Lead Designer's impact is significant, directly influencing Stratpoint's brand perception, marketing campaign effectiveness, and overall visual communication. By establishing robust design processes and mentoring the team, they contribute to operational efficiency and the consistent delivery of high-quality marketing assets that support GTM strategies.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, AI-assisted design, or ABM-specific creative strategies.

• Leadership Development: Potential to grow into a Design Manager role, taking on more strategic oversight and people management responsibilities.

• Cross-functional Exposure: Enhanced collaboration with sales, product, and data teams can broaden understanding of GTM dynamics and data-driven design.

• Industry Trends: Continuous learning and application of new design tools and methodologies, keeping Stratpoint at the forefront of visual communication technology.

📝 Enhancement Note: The role offers a dual path for growth: deepening technical/creative expertise as an individual contributor or moving into a management track. The emphasis on process establishment suggests a strong foundation for future operational leadership roles.

🌐 Work Environment

Office Type: Stratpoint utilizes a hybrid work model. They have "inviting open floor office spaces designed to spark gatherings, collaboration, and camaraderie," suggesting a modern, collaborative workspace that is utilized for specific team activities and meetings rather than a full-time, mandated in-office presence.

Office Location(s): The primary office location is in Mandaluyong, Metro Manila, Philippines. This central location within the metro area offers accessibility for employees commuting within the region.

Workspace Context:

• The office design promotes collaboration and informal interactions, crucial for design teams that benefit from brainstorming and feedback.

• While specific tools are not detailed for the office environment, the role requires expert-level Adobe Creative Suite and AI design tool proficiency, implying that these or equivalent tools will be available.

• The hybrid model allows for focused individual work at home and collaborative sessions or team meetings in the office, offering a balance of productivity environments.

Work Schedule: The position is full-time, generally 40 hours per week. The hybrid arrangement likely allows for some flexibility in daily start/end times, provided core collaboration hours and project deadlines are met.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility while retaining opportunities for in-person collaboration, which is valuable for creative roles. The office design implies a culture that values teamwork and creative synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Hiring Manager Interview: Discussion with the Marketing Manager to evaluate creative vision, leadership potential, and alignment with the role's strategic objectives. Expect questions about your approach to brand identity and process establishment.

• Design Team/Peer Interview: Interaction with other designers or marketing team members to assess collaboration style, mentorship capabilities, and cultural fit. You may be asked to present your portfolio and rationale.

• Case Study/Practical Exercise (Potential): You might be given a design challenge or asked to present a detailed case study from your portfolio, focusing on problem-solving, process, and creative rationale.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (static, motion, brand collateral, ABM, problem-solving).

• Showcase Process: For each project, briefly outline the challenge, your approach (including any process you established), the tools used, and the outcome. Emphasize how you resolved issues.

• Highlight Mentorship: If you have mentoring experience, include an example or describe your approach.

• Demonstrate Brand Acumen: Clearly articulate your role in contributing to or maintaining brand visual identity.

• Quantify Impact: Wherever possible, include metrics or explain how your creative work supported business goals (KPIs/ROI).

• AI & Video Focus: Ensure your portfolio includes examples showcasing your proficiency with AI design tools and video production/motion graphics.

Challenge Preparation:

• Understand Stratpoint: Research Stratpoint's services, target audience, and current marketing materials. Identify opportunities for visual improvement or strategic alignment.

• Brand Consistency: Be prepared to discuss how you would maintain and evolve Stratpoint's visual identity.

• Process Optimization: Think about how you would establish or improve a design pipeline for efficiency and quality.

• Mentorship Approach: Prepare to articulate your philosophy and methods for mentoring junior designers.

• Creative Rationale: Practice articulating the "why" behind your design decisions clearly and concisely for both creative and non-creative audiences.

📝 Enhancement Note: The application process emphasizes a strong portfolio and the ability to articulate not just creative output but also strategic thinking, process management, and mentorship capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required across Photoshop, Illustrator, InDesign, and After Effects for comprehensive design and motion graphics creation.

• AI-Assisted Design Tools: Practical, workflow-level experience with tools like Adobe Firefly and Canva AI is expected, indicating a need to integrate generative AI into the design process.

• Video Production & Photography Equipment: Familiarity with the tools and processes for planning and executing shoots.

Analytics & Reporting:

• Campaign Performance Literacy: While not a direct analytics role, comfort understanding how creative choices connect to KPIs and ROI is essential. This implies familiarity with common marketing analytics dashboards or reporting frameworks.

CRM & Automation:

• Marketing Automation Platforms: While not explicitly stated, familiarity with how design assets are deployed through marketing automation or CRM systems (e.g., for email campaigns, landing pages) would be beneficial.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and AI-assisted tools signals a modern design workflow. The requirement for "campaign-performance literacy" suggests that designers are expected to understand the business impact of their work within a GTM context.

👥 Team Culture & Values

Operations Values:

• Creativity: Encouraged to explore new ideas and innovative visual solutions.

• Agility: Ability to adapt quickly to changing project requirements, deadlines, and evolving brand directions.

• Reliability: Consistent delivery of high-quality work on time and to specification, building trust with stakeholders.

• Evolution: Commitment to continuous learning, adopting new tools and techniques, and improving processes.

• Collaboration: A strong emphasis on working effectively with the Marketing Manager, other designers, and cross-functional teams.

• Data-Driven Approach: An understanding of how creative output contributes to business objectives and performance metrics.

Collaboration Style:

• Cross-functional Integration: Active participation in team meetings and projects involving ABM, marketing, and potentially other departments.

• Mentorship & Knowledge Sharing: A willingness to guide and develop junior designers, fostering a culture of learning and shared expertise.

• Feedback Exchange: Openness to constructive criticism and providing thoughtful feedback to peers to elevate the collective output.

• Process-Oriented: A collaborative approach to establishing and refining design workflows to ensure smooth project execution.

📝 Enhancement Note: The company's C.A.R.E. values directly inform the expected team culture. For a Lead Designer, this means not only embodying these values in their own work but also fostering them within the design team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with Stratpoint's established visual identity and strategic goals.

• Managing Multiple Projects & Stakeholders: Effectively prioritizing tasks and communicating with various teams to meet diverse creative needs under deadline pressure.

• Integrating AI Tools Seamlessly: Learning and applying AI-assisted design tools effectively without compromising quality or originality, and potentially training others.

• Mentoring Junior Designers: Developing effective strategies to guide and upskill less experienced team members, balancing mentorship with personal workload.

• Adapting to Evolving Technologies: Staying current with new design software, trends, and AI advancements in the rapidly changing tech and creative landscape.

Learning & Development Opportunities:

• Advanced Design Training: Opportunities to attend workshops or online courses for specialized skills in motion graphics, UX/UI (if applicable), or advanced Adobe Suite techniques.

• AI Design Tool Certifications: Pursuing formal training or certifications in emerging AI design platforms.

• Leadership Workshops: Development programs focused on mentorship, team management, and strategic creative leadership.

• Industry Conferences: Attending marketing or design conferences to gain insights into best practices, network, and discover new tools and trends.

• Cross-functional Project Involvement: Engaging in projects with data analytics or cloud consulting teams to gain a deeper understanding of Stratpoint's core offerings and how design supports them.

📝 Enhancement Note: The challenges are framed to highlight areas where growth and skill development can occur. The opportunities are geared towards advancing both the technical creative skills and the leadership potential of the Lead Designer.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for establishing and managing an end-to-end design pipeline. How would you ensure efficiency and quality?" (Focus on process, workflow, and problem-solving).

• "How do you approach balancing creative innovation with strict brand identity guidelines? Provide an example." (Focus on brand stewardship and creative execution).

• "Imagine you need to create assets for an ABM campaign targeting a specific client. Walk me through your creative process, from understanding the client to delivering tailored visuals." (Focus on strategic application and GTM understanding).

• "How do you mentor junior designers? What's your philosophy on providing feedback and fostering skill development?" (Focus on leadership and team development). Company & Culture Questions:

• "Based on your research, how do you see your design approach aligning with Stratpoint's C.A.R.E. values?" (Focus on cultural fit and understanding company ethos).

• "How would you contribute to a hybrid work environment to ensure effective collaboration within the design team and with other departments?" (Focus on adaptability and communication).

• "How do you stay updated on the latest design trends and technologies, particularly AI-assisted design tools?" (Focus on continuous learning and evolution). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your creative approach, the tools and techniques used (mentioning AI if applicable), and the measurable outcome or impact.

• Highlight Process & Problem-Solving: Dedicate specific points to how you identified issues and implemented solutions, especially for creative or production challenges.

• Articulate Creative Rationale: Be ready to explain the "why" behind your design choices, linking them to strategic objectives or client needs.

• Showcase Versatility: Ensure your selected pieces demonstrate expertise across static, motion, and collateral design.

• Be Ready for Questions: Anticipate questions about your workflow, decision-making, and how you handle feedback or constructive criticism.

📝 Enhancement Note: The interview preparation focuses on demonstrating strategic thinking, process ownership, mentorship capabilities, and a clear understanding of how design contributes to business goals, in line with the role's senior and operational aspects.

📌 Application Steps

To apply for this Lead Designer position:

• Submit your application through the provided link on the Trakstar platform.

• Portfolio Customization: Curate your portfolio to prominently feature examples of static design, motion graphics, brand collateral, and any contributions to brand identity systems. Ensure it highlights your problem-solving process and creative rationale.

• Resume Optimization: Tailor your resume to emphasize your 3-5 years of experience, expert-level proficiency in Adobe Creative Suite, experience with AI design tools, video production skills, and any mentoring or process-establishment achievements. Use keywords like "Visual Strategy," "Creative Operations," "Brand Identity," "Mentorship," and "Process Optimization."

• Prepare Your Narrative: Practice articulating your design process, how you establish workflows, and your approach to mentoring. Be ready to present your portfolio and discuss your creative decisions with confidence.

• Company Research: Thoroughly research Stratpoint's services, C.A.R.E. values, and current marketing efforts. Understand their position in the technology sector to better align your application and interview responses with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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