Lead Content Designer

📍 Job Overview

Job Title: Lead Content Designer

Company: Humana

Location: Remote (WA SEATL MTRO) - Seattle, WA, United States

Job Type: Full-Time

Category: Digital Content Strategy & Design

Date Posted: April 17, 2026

Experience Level: 7+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the definition and creation of content strategies for digital experiences to ensure optimal user engagement and information clarity.

• Drive the development of user-centric content across all digital touchpoints, focusing on enhancing member interactions and plan selection/usage.

• Collaborate with cross-functional teams, including UX, business, technology, marketing, legal, and compliance, to ensure content alignment with strategic objectives and regulatory standards.

• Champion best practices in content design, information hierarchy, voice and tone, and accessibility within the Consumer Digital team.

📝 Enhancement Note: This role is positioned within Humana's Consumer Digital team, indicating a strong focus on customer-facing digital products and services. The "Lead" title suggests significant autonomy and responsibility for strategic direction and execution in content design.

📈 Primary Responsibilities

• Develop comprehensive content strategies, defining information hierarchy, content types, and establishing a clear voice and tone that aligns with audience and business objectives, research insights, brand guidelines, and legal/compliance requirements.

• Partner with UX experts to optimize content organization, navigation, site maps, and overall information architecture for intuitive user journeys.

• Distill complex concepts into clear, concise, and contextual content, including headlines, product summaries, comparison materials, alt text, microcopy, button labels, navigation elements, and error messages.

• Create and maintain essential content management tools, such as content matrices and editorial calendars, to effectively track and manage content updates and iterations.

• Conduct regular audits and inventories of online content to identify and address gaps in quality, compliance, adherence to standards, and brand consistency.

• Drive continuous improvement of digital content by collaborating on research needs, analyzing user data and insights, and performing competitive assessments.

• Maintain and evolve Humana's digital content guidelines, standards, tools, and associated processes to ensure consistency and efficiency.

📝 Enhancement Note: The responsibilities emphasize a strategic approach to content design, moving beyond simple writing to encompass strategy development, information architecture, and process management. The inclusion of "legal and compliance requirements" and "accessibility best practices" highlights the regulated nature of the healthcare industry and the importance of inclusive design.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Design, Communications, English, Journalism, or a related field.

Experience: A minimum of 7 years of progressive experience in content design, content strategy, and UX writing.

Required Skills:

• Proven ability to create content strategies that align with audience needs, business goals, and brand voice.

• Expertise in UX writing, crafting clear, concise, and user-friendly copy for digital interfaces.

• Strong information architecture skills, with experience in organizing content logically for optimal navigation and discoverability.

• Demonstrated experience in developing and optimizing content for various digital channels, including secure portals.

• Exceptional organizational skills with the ability to manage multiple complex projects simultaneously and transition between strategic and tactical tasks.

• Excellent verbal, written, and presentation communication skills, with the ability to articulate content decisions to diverse stakeholders.

• Experience collaborating effectively with cross-functional teams, including subject matter experts, content reviewers, editors, and legal/compliance professionals.

Preferred Skills:

• Experience working within a highly regulated environment with stringent legal and compliance oversight.

• Familiarity with e-commerce principles and application in digital content.

• Proficiency with collaboration and agile project management tools, such as Jira.

• Experience working with Content Management Systems (CMS).

• Knowledge of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) strategies.

• Demonstrated ability to thrive in an iterative, fast-paced work environment.

📝 Enhancement Note: The requirement for a portfolio is critical for this role, as it serves as tangible proof of the candidate's content design and strategy capabilities. The emphasis on balancing strategic and tactical work, along with managing multiple projects, indicates a need for strong project management and prioritization skills within the operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of work in content design, content strategy, and UX writing.

• Demonstrations of how content strategies were developed, considering audience needs, business objectives, and brand voice.

• Examples of user-centric content creation for diverse digital experiences, including headlines, microcopy, error messages, and product descriptions.

• Case studies illustrating contributions to information architecture, content organization, and navigation design.

Process Documentation:

• Examples of developed tools such as content matrices and editorial calendars used for content tracking and management.

• Documentation or case studies detailing content audits and the process for identifying and addressing content gaps.

• Demonstrations of how user data, research insights, and competitive assessments were leveraged to improve digital content.

• Evidence of contributions to maintaining or evolving digital content guidelines, standards, and processes.

📝 Enhancement Note: The portfolio is explicitly stated as a requirement. For this role, it should not only showcase writing samples but also evidence of strategic thinking, information architecture design, and the ability to manage content lifecycles within a complex organizational structure, particularly in a regulated industry.

💵 Compensation & Benefits

Salary Range: $114,400 - $157,300 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• 401(k) Retirement Savings Plan.

• Generous Paid Time Off (PTO), including company and personal holidays.

• Volunteer Time Off (VTO) to support community engagement.

• Paid Parental and Caregiver Leave to support employees during significant life events.

• Short-term and Long-term Disability coverage.

• Life Insurance.

• Eligibility for a bonus incentive plan based on company and/or individual performance.

Working Hours: 40 hours per week. Occasional travel may be required for training or meetings, although the role is primarily remote.

📝 Enhancement Note: The salary range provided is a starting point. The final compensation will be determined by factors such as demonstrated skills, knowledge, experience, education, and certifications, in addition to the candidate's geographic location. The benefits package is robust, reflecting a commitment to employee well-being and work-life balance, which is often a key consideration for experienced operations and design professionals. The mention of a bonus incentive plan adds to the overall compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare. Humana is a leading U.S. healthcare company focused on providing insurance services and healthcare services through its CenterWell brand, aiming to improve health outcomes for millions of people.

Company Size: Large enterprise (implied by the scale of operations and benefits offered). Humana serves millions of members and operates across various healthcare segments.

Founded: Humana Inc. was founded in 1961, bringing decades of experience and evolution in the healthcare sector.

Team Structure:

• The Lead Content Designer will be part of the Consumer Digital team, suggesting a focus on customer-facing digital platforms and experiences.

• This role will require close collaboration with UX experts, business leaders, technology teams, marketing, legal, and compliance departments, indicating a highly cross-functional and matrixed environment.

Methodology:

• Emphasis on user-centric design principles, driven by research insights and data analysis.

• Adoption of agile methodologies for iterative development and content updates, likely involving tools like Jira.

• A strong focus on data-driven decision-making, utilizing user data, competitive assessments, and content audits for continuous improvement.

• Rigorous adherence to brand voice, tone, accessibility standards, and regulatory compliance in all digital content.

Company Website: https://www.humana.com/

📝 Enhancement Note: Humana's position as a major healthcare provider means the work of a Content Designer has a direct impact on how individuals understand and navigate their health benefits and services. This context is crucial for candidates to understand the significance and responsibility of the role. The company's dual focus on insurance and healthcare services suggests a complex user landscape with diverse needs.

📈 Career & Growth Analysis

Operations Career Level: This "Lead" role represents a senior individual contributor position with significant strategic influence. It sits at a level where expertise in content design, strategy, and UX writing is expected to drive key initiatives and potentially influence team direction. It's a stepping stone towards management or a principal-level individual contributor path.

Reporting Structure: While not explicitly stated, a Lead Content Designer typically reports to a Director or VP of Digital Experience, UX Design, or Consumer Digital. They will work closely with product managers, UX researchers, and engineering leads.

Operations Impact: The Lead Content Designer's work directly impacts user adoption, satisfaction, and retention by making complex healthcare information accessible and actionable. This role influences how millions of members interact with Humana, directly affecting customer experience, operational efficiency (e.g., reducing support calls through clear content), and brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of healthcare content strategy, accessibility, or user research within digital health.

• Leadership: Transition into a management role overseeing a team of content designers or UX writers, or move into a Principal Content Designer role focusing on the most complex strategic challenges.

• Cross-Functional Advancement: Leverage strong stakeholder management skills to move into Product Management, UX Strategy, or Program Management roles within digital teams.

• Learning & Development: Access to industry conferences, specialized training, and internal development programs focused on UX, content strategy, and leadership.

📝 Enhancement Note: The role offers a clear path for experienced professionals to deepen their impact within a large, established organization. The combination of strategic responsibility and direct impact on user experience in the healthcare sector provides a unique growth trajectory.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from a dedicated home office.

Office Location(s): While remote, the role is associated with "Remote WA SEATL MTRO," indicating a preference or requirement for candidates to be located within or near the Seattle, Washington metropolitan area, or at least within Washington State for potential occasional travel.

Workspace Context:

• Remote Setup: Employees are expected to maintain a dedicated, distraction-free workspace to ensure the privacy and security of Protected Health Information (PHI) and HIPAA compliance.

• Technology: Humana provides telephone equipment appropriate for business needs. Employees are responsible for their own internet service (minimum 25 Mbps download/10 Mbps upload), with specific stipulations for satellite, cellular, and microwave connections. California, Illinois, Montana, and South Dakota residents receive a bi-weekly internet stipend.

• Collaboration: The remote setup necessitates strong reliance on digital collaboration tools for communication and teamwork with distributed colleagues.

Work Schedule: Standard 40-hour work week. Flexibility may be available, but core business hours and team collaboration needs will dictate availability. Occasional travel to Humana offices may be required.

📝 Enhancement Note: The "Remote OK" designation with a specific geographic tie suggests a hybrid model in intent, where remote is preferred but proximity might be beneficial for occasional in-person collaboration or meetings. The stringent requirements for home internet and a dedicated workspace underscore the importance of security and productivity for remote employees in the healthcare industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will likely review applications and portfolios to assess basic qualifications and fit.

• Hiring Manager Interview: A conversation with the hiring manager to delve deeper into experience, strategic thinking, and fit with the Consumer Digital team's goals.

• Portfolio Review Session: A dedicated session where the candidate presents their portfolio, detailing specific projects, their role, the challenges faced, solutions implemented, and measurable outcomes. This is a critical step for demonstrating expertise.

• Cross-Functional Interviews: Interviews with key stakeholders from UX, product, marketing, and potentially legal/compliance to assess collaboration skills and understanding of their respective domains.

• Skills-Based Exercise/Case Study: Potentially a practical exercise or case study focusing on a content design challenge relevant to Humana's user base, requiring strategic thinking and clear articulation.

• Final Interview: May involve senior leadership or a final assessment of overall fit and potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills in content strategy, UX writing, information architecture, and working in regulated environments.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the process you followed (research, ideation, iteration), the solutions you designed, and the measurable impact or outcomes. Use data and metrics where possible.

• Highlight Process: Showcase your thought process, research methods, and how you collaborated with stakeholders. Explain your rationale behind content decisions.

• Demonstrate Adaptability: Include examples that show your ability to adapt voice and tone for different audiences and platforms, and how you handle constraints such as legal and compliance reviews.

• Prepare for Questions: Be ready to discuss your approach to information hierarchy, taxonomy, microcopy, accessibility, and content audits.

Challenge Preparation:

• Understand Humana's Users: Research Humana's member base, common healthcare challenges, and digital product offerings.

• Focus on Clarity and Empathy: Practice distilling complex healthcare information into simple, empathetic, and actionable content.

• Consider Regulatory Nuances: Think about how to communicate sensitive information clearly while adhering to strict regulatory guidelines.

• Structure Your Response: If given a case study, outline your approach logically, covering problem definition, research/analysis, proposed solutions, implementation considerations, and success metrics.

📝 Enhancement Note: The emphasis on a portfolio review and potential case study highlights the practical, execution-oriented nature of this role. Candidates should prepare to not only talk about their experience but to visually and verbally demonstrate their problem-solving capabilities and design thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with various CMS platforms for content creation, editing, and publishing.

• Collaboration Tools: Proficiency with tools like Jira, Confluence, Slack, Microsoft Teams, or similar for agile project management, team communication, and documentation.

• Design & Prototyping Tools (for collaboration): While not a designer, understanding tools like Figma, Sketch, or Adobe XD is beneficial for collaborating with UX designers on content placement and flow.

• Content Audit Tools: Experience with tools or methodologies for auditing and inventorying digital content.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics or Adobe Analytics to understand user behavior, content performance, and identify areas for improvement.

• User Research Platforms: Experience with tools for usability testing, surveys, and feedback collection (e.g., UserTesting.com, SurveyMonkey).

• Data Analysis Tools: Basic proficiency in Excel or Google Sheets for analyzing content performance data and creating reports.

CRM & Automation:

• CRM Systems: While not directly managing a CRM, understanding how content integrates with customer journeys managed within CRM systems (e.g., Salesforce) can be beneficial.

• Marketing Automation Platforms: Awareness of how content is used in email marketing, personalization, and other automated customer communications.

📝 Enhancement Note: While the specific stack isn't detailed, the responsibilities point towards a need for proficiency in standard digital content and collaboration tools. The emphasis on data analysis and user insights suggests that experience with analytics platforms is highly valued.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of Humana's members, ensuring digital experiences are intuitive and helpful.

• Clarity and Simplicity: A drive to distill complex information into easily understandable content, especially critical in the healthcare domain.

• Collaboration and Partnership: A belief in working effectively across diverse teams (UX, business, legal, tech) to achieve shared goals.

• Data-Driven Improvement: A commitment to using research, data, and analytics to inform content decisions and drive continuous optimization.

• Integrity and Compliance: A strong adherence to ethical standards, brand guidelines, and regulatory requirements, ensuring all content is accurate, compliant, and secure.

Collaboration Style:

• Cross-Functional Integration: Expectation to be an active participant in cross-functional team meetings, contributing content expertise to product development and strategy.

• Iterative Feedback Loops: A culture of providing and receiving constructive feedback on content and strategy, working collaboratively to refine deliverables.

• Knowledge Sharing: Encouragement to share best practices, insights, and learnings within the Content Design team and broader digital organization.

• Proactive Communication: A need for clear, consistent, and proactive communication, especially in a remote environment, to keep stakeholders informed and aligned.

📝 Enhancement Note: The values align with a professional, user-focused, and highly collaborative environment. For operations professionals, understanding these values is key to demonstrating cultural fit and aligning personal work ethic with company expectations. The emphasis on integrity and compliance is paramount in a healthcare setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Regulatory Complexity: Balancing clear, user-friendly content with stringent legal, compliance, and HIPAA requirements in the healthcare industry.

• Information Synthesis: Distilling highly technical or complex healthcare information into simple, actionable content for diverse user segments.

• Stakeholder Alignment: Managing expectations and gaining consensus from a wide range of stakeholders with varying priorities and perspectives.

• Remote Collaboration: Maintaining effective communication, collaboration, and team cohesion in a fully remote work environment.

• Measuring Content Impact: Quantifying the effectiveness of content design and strategy in driving user behavior, satisfaction, and business outcomes.

Learning & Development Opportunities:

• Healthcare Content Specialization: Opportunities to become an expert in content strategy for health insurance, member engagement, and digital health services.

• Advanced UX Methodologies: Training and exposure to cutting-edge UX research, design thinking, and content strategy frameworks.

• Leadership Development: Potential for mentorship or formal training in leading projects, teams, or strategic initiatives.

• Industry Best Practices: Staying abreast of evolving digital trends, accessibility standards, and content best practices through conferences, webinars, and internal knowledge sharing.

• Cross-Functional Skill Enhancement: Gaining deeper insights into product management, marketing, and technology development processes through collaboration.

📝 Enhancement Note: The challenges presented are typical for senior roles in regulated industries, offering significant opportunities for skill development and problem-solving. The growth opportunities are substantial for someone looking to build a career in digital health content strategy and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a content strategy for a complex digital product. What were the key objectives, your process, and the outcomes?" (Focus on strategic thinking, process, and results.)

• "How do you approach distilling complex information (e.g., financial terms, technical specifications, health benefits) into clear, user-friendly content?" (Demonstrate problem-solving and user empathy.)

• "Walk me through a challenging stakeholder management situation where you had to gain alignment on content decisions. What was your approach, and what did you learn?" (Highlight collaboration and influence skills.)

Company & Culture Questions:

• "What interests you about Humana and our mission to improve health outcomes?" (Research Humana's mission, values, and recent initiatives.)

• "How do you see your role contributing to the Consumer Digital team's goals and Humana's overall strategic objectives?" (Connect your skills to the company's broader impact.)

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your career and expertise, then walk through 2-3 key projects, dedicating 5-10 minutes per project.

• Focus on Impact: For each project, clearly articulate the problem, your solution, your role, the process, and the measurable results or impact. Use visuals effectively.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, research methods, collaboration, and how you handled challenges.

• Showcase Strategic Thinking: Emphasize how your content decisions supported broader business and user goals.

• Practice Your Delivery: Rehearse your presentation to ensure clarity, conciseness, and confidence. Be ready to answer questions spontaneously.

📝 Enhancement Note: The interview preparation advice emphasizes demonstrating strategic thinking, problem-solving skills, and the ability to navigate complex requirements within the healthcare sector. A strong portfolio presentation is crucial for success.

📌 Application Steps

To apply for this Lead Content Designer position:

• Submit your application through the provided link on Humana's career site.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your expertise in content strategy, UX writing, information architecture, and working within regulated industries. Focus on clarity, user-centricity, and measurable impact.

• Resume Optimization: Ensure your resume clearly outlines your 7+ years of relevant experience, emphasizing accomplishments related to content strategy development, UX writing, stakeholder management, and process improvement. Use keywords from the job description.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result) for behavioral questions. Prepare to present your portfolio and discuss your approach to content challenges.

• Company Research: Thoroughly research Humana's mission, values, target audience, digital products, and recent news. Understand how your role contributes to their overall business objectives and healthcare mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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