Lead Brand Designer

📍 Job Overview

Job Title: Lead Brand Designer

Company: Intellistack

Location: Denver, Colorado, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-08-05

Experience Level: Mid-Senior Level (implied by 4+ years and Lead title)

Remote Status: Hybrid (with preference for Denver office)

🚀 Role Summary

• Spearhead the visual identity and creative direction for Intellistack's brand across all marketing initiatives.

• Drive the end-to-end design and production of high-impact marketing assets, from campaign concepts to final deliverables.

• Collaborate cross-functionally with Marketing, Sales, Product, and Executive Leadership to translate business objectives into compelling visual stories.

• Champion design best practices and explore emerging AI-powered creative tools to enhance speed, scale, and efficiency.

📝 Enhancement Note: This role is positioned as the sole creative lead for design within the organization, implying significant autonomy and responsibility for establishing and maintaining brand standards. While not managing a team directly, the expectation is to lead creative output and potentially direct external agencies or freelancers.

📈 Primary Responsibilities

• Own the comprehensive design and production lifecycle for marketing assets supporting brand awareness, demand generation, and customer engagement.

• Develop creative assets for integrated marketing campaigns, including digital advertising, social media, email marketing, landing pages, webinars, events, ebooks, and case studies.

• Design and produce visual assets for webinars and virtual events, focusing on promotional graphics, presentation templates, and supporting campaign materials.

• Create visually compelling executive presentations, Board of Directors decks, investor materials, and corporate communications.

• Produce engaging motion graphics, animations, and short-form videos to enhance marketing campaigns and storytelling.

• Maintain and evolve Intellistack's visual identity, creating scalable brand assets, templates, and design standards for consistent customer touchpoints.

• Collaborate closely with cross-functional teams to translate strategic business goals into impactful visual experiences.

• Manage multiple creative projects simultaneously, balancing speed, quality, and evolving business priorities.

• Actively research and champion new creative technologies, AI design tools, and emerging trends to elevate the brand's visual output.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on a wide range of marketing collateral, from digital campaigns to high-stakes executive presentations, underscoring the need for versatility and a deep understanding of visual communication for different audiences and objectives. The mention of AI tools suggests a forward-thinking approach to design processes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Lead role, though not explicitly stated. Equivalent practical experience will also be considered.

Experience: 4+ years of experience in brand design, visual design, or marketing design, with a preference for B2B SaaS or technology environments.

Required Skills:

• Proven expertise in brand design and visual identity development.

• Demonstrated ability to create high-impact marketing assets for digital campaigns.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Strong understanding of typography, layout, visual storytelling, and digital-first design principles.

• Experience creating motion graphics, animation, and multimedia content.

• Ability to manage multiple projects and stakeholders in a fast-paced environment.

• Excellent communication and collaboration skills with both creative and non-creative stakeholders.

• Experience designing assets for integrated marketing campaigns across multiple channels.

• Ability to balance creativity with business objectives. Preferred Skills:

• Figma expertise is strongly preferred.

• Experience building or evolving a brand system within a high-growth technology company.

• Experience designing executive presentations and Board-level communications.

• Experience with video editing and AI-powered creative tools.

• Familiarity with HTML/CSS and digital production best practices.

• Proven ability to direct agencies, contractors, freelancers, and offshore resources to ensure consistent quality and alignment with brand standards.

📝 Enhancement Note: The emphasis on Figma as a preferred skill, alongside Adobe Creative Suite, indicates a modern design workflow. The requirement to manage external creative resources suggests a need for project management and vendor relations capabilities, even without direct team management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate exceptional visual design skills across a range of marketing assets, including digital campaigns, brand systems, and presentations.

• Showcase a strong understanding of brand strategy and how design decisions support business objectives.

• Include examples of work that highlight motion graphics, animation, or multimedia content creation.

• Present case studies or examples of how design has been leveraged for demand generation or customer engagement.

• Provide evidence of experience in designing for B2B SaaS or technology companies, if applicable. Process Documentation:

• Showcase examples of how you have maintained or evolved brand guidelines and design systems.

• Illustrate your process for managing creative projects from concept to completion, including stakeholder collaboration.

• Demonstrate how you have utilized or explored AI-powered creative tools to enhance design output.

• Include examples of how you've worked with or directed external creative resources (agencies, freelancers).

📝 Enhancement Note: A strong portfolio is paramount for this role, serving as the primary evidence of the candidate's ability to execute visually compelling and strategically aligned designs. The portfolio should not only showcase aesthetic quality but also strategic thinking and process efficiency, particularly in managing projects and leveraging new technologies.

💵 Compensation & Benefits

Salary Range: $110,000 - $120,000 USD per year.

Explanation of Range: This range is provided by Intellistack and is based on the Lead Brand Designer role, the stated experience level (4+ years), and the Denver, Colorado location. The salary is competitive for a senior design role in a major tech hub.

Benefits:

• Annual company bonus.

• Comprehensive health, dental, and vision insurance (standard for full-time roles, assumed).

• Paid time off (PTO) and holidays (standard for full-time roles, assumed).

• Opportunities for professional development and continuous learning.

• Access to modern design tools and technology.

Working Hours: Standard full-time hours, likely around 40 hours per week. The hybrid work arrangement may offer some flexibility in scheduling.

📝 Enhancement Note: The stated salary range is specific to the US market and Denver cost of living. While only the annual bonus is explicitly mentioned, standard benefits for a full-time role in a tech company are assumed. The hybrid nature suggests a balance between in-office collaboration and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically, no-code productivity solutions, workflow automation, and digital experience platforms). Intellistack operates in a dynamic B2B SaaS market, focusing on empowering users with AI-driven, no-code tools.

Company Size: Intellistack is likely a growing mid-sized to large tech company, given its global reach and focus on AI. (Company size data not provided, but company description suggests significant scale).

Founded: Intellistack was founded with the belief that work should be simplified, growing into a leading provider of no-code productivity solutions. (Specific founding date not provided).

Team Structure:

• The design function is currently centralized under this Lead Brand Designer role, implying a lean but high-impact creative department.

• This role will serve as the primary creative lead, collaborating extensively with Marketing, Sales, Product, and Customer Success teams.

• Cross-functional collaboration is expected to be a core aspect of the role, requiring strong partnership and communication skills. Methodology:

• Data-driven decision-making is implied, with a focus on how design impacts awareness, demand generation, and business growth.

• Workflow optimization and process streamlining are core to Intellistack's product offerings, suggesting a similar mindset within the company's operations.

• Emphasis on AI-powered tools and emerging technologies indicates an innovative and forward-thinking approach to problem-solving and efficiency.

Company Website: https://www.intellistack.com/

📝 Enhancement Note: Intellistack positions itself as an innovative, fast-paced company focused on simplifying work through technology and AI. The culture values curiosity, drive, and a proactive approach to problem-solving. The design role is integral to communicating this brand identity and value proposition effectively.

📈 Career & Growth Analysis

Operations Career Level: This is a "Lead" position, indicating a senior individual contributor role with significant ownership and strategic influence over the brand's visual direction. It's a step beyond a standard Designer role, requiring leadership in creative vision and execution.

Reporting Structure: While not explicitly stated, the Lead Brand Designer likely reports into a Director or VP of Marketing, or potentially a Head of Product Marketing, given the focus on marketing assets.

Operations Impact: The Lead Brand Designer's work directly impacts brand perception, marketing campaign effectiveness, lead generation, customer engagement, and investor confidence. Strong visual design is critical for conveying credibility and innovation in the B2B SaaS space.

Growth Opportunities:

• Skill Development: Deepen expertise in AI-powered creative tools, motion graphics, and brand system development. Potential to become the go-to expert for visual brand strategy.

• Leadership Potential: While not managing a team directly, the "Lead" title and creative ownership can be a stepping stone to a Design Manager or Director role, especially if the design function expands.

• Strategic Influence: Play a key role in shaping the future of Intellistack's visual identity and brand narrative as the company grows.

• Cross-Functional Expertise: Gain deep understanding of marketing, sales, and product strategies through close collaboration.

📝 Enhancement Note: This role offers significant autonomy and the chance to build out a design function from a foundational level. Growth will likely come from expanding the scope of design impact, mastering new technologies, and potentially taking on more strategic or team-leading responsibilities as the company scales.

🌐 Work Environment

Office Type: Intellistack prefers a hybrid work model, with a preference for their Denver office location in Cherry Creek. This suggests a modern office space designed for collaboration.

Office Location(s): Denver, Colorado (Cherry Creek). This is a prime business district, implying accessibility and a professional working environment.

Workspace Context:

• The hybrid model allows for a balance of in-office collaboration and remote work flexibility, catering to modern work preferences.

• The office environment in Cherry Creek is likely conducive to creative work and cross-functional team interactions.

• Access to modern design tools and technology is expected, supporting efficient and high-quality creative output.

Work Schedule: Standard full-time work hours are expected, with potential flexibility offered through the hybrid arrangement. The focus is on delivering results and meeting project deadlines.

📝 Enhancement Note: The hybrid model in a desirable Denver location (Cherry Creek) suggests a company that values employee well-being and offers a professional, yet flexible, work environment. This setup is ideal for fostering collaboration while allowing for focused individual work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Hiring Manager Interview: Discussion with the hiring manager (likely Head of Marketing or similar) to delve into experience, strategic thinking, and role fit.

• Portfolio Presentation/Review: A dedicated session where the candidate presents their portfolio, discusses key projects, design process, and how they've driven impact. Expect questions on brand strategy, execution, and AI tool utilization.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Sales, or Product to assess collaboration style and understanding of business needs.

• Final Interview: Potentially with an executive for final approval, focusing on strategic vision and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest, most relevant projects. Prioritize B2B SaaS, brand identity, marketing campaigns, and executive presentations.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the tools used (especially AI), the solution, and the measurable impact or outcome.

• Highlight Brand Systems: Showcase your ability to create and maintain consistent brand guidelines.

• Demonstrate Versatility: Include examples of different asset types (digital ads, presentations, motion graphics, etc.).

• Explain AI Integration: Be prepared to discuss how you've leveraged AI tools to enhance creativity, efficiency, or scale in your work.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be ready for a design challenge that might involve creating a key marketing asset (e.g., a campaign concept, a presentation slide, or a social media graphic) based on a brief.

• Focus on demonstrating your strategic thinking, understanding of brand, and ability to execute quickly and effectively.

• Prepare to articulate your design choices and how they align with business objectives.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate their design process and strategic thinking. Demonstrating proficiency with AI tools and a clear understanding of how design drives business results will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, InDesign, and After Effects.

• Figma: Strongly preferred for UI/UX and collaborative design workflows.

• Motion Graphics/Animation Software: Likely After Effects, potentially others for video editing.

• AI-Powered Creative & Design Tools: Expected to be utilized for ideation, asset creation, efficiency gains, and workflow automation. Specific tools are not listed but could include platforms for AI image generation, text-to-video, or design optimization.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts marketing analytics (e.g., conversion rates, engagement metrics) is beneficial. Familiarity with tools like Google Analytics or marketing automation platforms could be a plus. CRM & Automation:

• Familiarity with how design assets are deployed within marketing automation platforms (e.g., HubSpot, Marketo) or CRM systems (e.g., Salesforce) for campaign execution would be advantageous.

📝 Enhancement Note: Proficiency in industry-standard design software, particularly Adobe Creative Suite and Figma, is essential. The explicit mention of AI tools indicates a forward-looking requirement, where candidates are expected to embrace and integrate these technologies into their workflow.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embracing AI and emerging technologies to push creative boundaries and improve efficiency.

• Purposeful Design: Creating assets that are not just aesthetically pleasing but strategically aligned with business goals (awareness, demand, growth).

• Collaboration & Cross-Functional Partnership: Working effectively with non-designers to translate business needs into visual solutions.

• Ownership & Autonomy: Taking responsibility for the end-to-end design function and driving creative excellence independently.

• Speed & Agility: Moving fast, thinking deep, and building what's next in a dynamic environment.

• Clarity Wins: Communicating ideas and designs clearly and effectively.

Collaboration Style:

• Highly collaborative, working closely with Marketing, Sales, Product, and Executive Leadership.

• Expected to translate business objectives into visual strategies, requiring strong communication and active listening skills.

• A culture of feedback is implied ("feedback is fuel"), suggesting an environment where constructive critique is welcomed and used for improvement.

• Proactive engagement with other departments to understand their design needs and provide creative solutions.

📝 Enhancement Note: Intellistack's culture emphasizes a proactive, innovative, and collaborative approach. The values align with a fast-paced tech environment where design plays a critical role in communicating the company's value proposition and driving business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a Design Function: Establishing and maintaining design standards and processes without a dedicated team, requiring strong self-management and potential direction of external resources.

• Balancing Speed and Quality: Delivering high-quality creative assets rapidly in a fast-paced environment.

• Cross-Functional Alignment: Ensuring design effectively serves diverse needs across multiple departments (Marketing, Sales, Product, Executives).

• Evolving Brand Identity: Contributing to the evolution of Intellistack's visual identity in a growing tech company.

• Leveraging AI Effectively: Integrating AI tools into the creative process to enhance output without compromising quality or originality.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging AI for creative tasks, staying ahead of industry trends.

• Brand Strategy Development: Deepening strategic involvement in shaping the overall brand narrative and visual direction.

• Advanced Motion Graphics & Video: Expanding skills in multimedia content creation for dynamic marketing campaigns.

• Leadership Mentorship: Gaining experience in creative leadership and potentially guiding external creative talent.

• Industry Immersion: Understanding the nuances of B2B SaaS marketing and GTM strategies through cross-functional collaboration.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling challenges related to autonomy, strategic brand development, and the adoption of new technologies like AI. The candidate will have a direct impact on the company's visual presence and brand perception.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity or evolving an existing one."

• "How do you ensure your design work aligns with broader marketing and business objectives?"

• "Walk us through a campaign where your design significantly contributed to its success. What was the impact?"

• "How have you used AI tools in your design process, and what benefits did they provide?"

• "How do you manage competing priorities and feedback from multiple stakeholders?" Company & Culture Questions:

• "What excites you about Intellistack's mission and products?"

• "How do you see your role contributing to our 'builders' culture?"

• "What are your thoughts on our current brand aesthetic, and where do you see opportunities for enhancement?"

• "How would you approach building relationships with non-design teams to ensure successful creative collaboration?" Portfolio Presentation Strategy:

• Structure: For each selected project, use a clear narrative: Problem -> Your Role -> Process (including tools/AI) -> Solution -> Impact/Results.

• Metrics: Quantify impact wherever possible (e.g., increased engagement, higher conversion rates, improved presentation scores). If exact metrics aren't available, discuss qualitative improvements or business benefits.

• AI Integration: Explicitly point out where and how AI tools were used and the value they added.

• Brand Consistency: Discuss your approach to maintaining brand consistency across diverse assets and channels.

• Conciseness: Be mindful of time. Focus on the most impactful projects and insights.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, collaboration skills, and a forward-looking approach to design, particularly regarding AI. The portfolio presentation is a critical component, serving as the primary demonstration of these capabilities.

📌 Application Steps

To apply for this Lead Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is tailored to showcase relevant B2B SaaS marketing design, brand systems, presentations, and motion graphics. Highlight your process, strategic thinking, and any AI tool integration.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of experience, specific design skills (Adobe Suite, Figma), and achievements in driving brand awareness and demand generation. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, impact, and your design process. Prepare answers for strategic, behavioral, and culture-fit questions.

• Company Research: Familiarize yourself with Intellistack's products, mission, and current brand presence. Understand their target audience and how design supports their go-to-market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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