KION - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer (Kion)

Company: JobRack (Partnering with Kion)

Location: North Macedonia

Job Type: Full-time (Part-time hours: 20-25/week)

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design compelling digital advertisements for Kion's marketing and eCommerce teams, focusing on social platforms and conversion optimization.

• Develop high-performing email marketing designs, adhering to mobile-first principles, accessibility standards, and clear visual hierarchy.

• Collaborate directly with the Creative Director and cross-functional teams to ensure campaign alignment with brand strategy and goals.

• Translate complex scientific information into easily digestible and visually engaging content for marketing materials.

• Maintain and evolve Kion's established brand aesthetic while exploring creative avenues for visual storytelling.

📝 Enhancement Note: While the role is listed as Full-Time, the description specifies 20-25 hours per week, indicating a part-time workload within a full-time employment type classification. This is common for contractor roles. The primary focus is on digital assets for marketing and e-commerce, with a strong emphasis on performance metrics like conversion rates.

📈 Primary Responsibilities

• Execute the design of digital ads for various social media platforms, ensuring brand consistency and campaign objectives are met.

• Create visually appealing and effective email marketing campaigns, optimizing for mobile devices, user engagement, and conversion rates.

• Interpret creative briefs and translate them into actionable design concepts that resonate with Kion's target audience.

• Adapt and apply established brand guidelines to new creative projects, while also proposing innovative visual solutions.

• Develop infographics and visual aids to simplify and communicate complex product benefits and scientific information.

• Partner with marketing and eCommerce stakeholders to gather feedback, iterate on designs, and ensure final assets meet strategic requirements.

• Contribute to the visual strategy of marketing campaigns, offering creative input and design recommendations.

📝 Enhancement Note: The core responsibilities highlight a blend of execution and strategic contribution, emphasizing the designer's role in driving marketing performance through visual design. The need to translate "complex scientific information" suggests a B2B or a highly informed B2C market for Kion's products, requiring a designer adept at simplifying technical details.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience. Equivalent professional experience will also be considered.

Experience: Minimum of 4 years of professional design experience, ideally with a strong portfolio showcasing agency or studio work. Experience in designing for digital marketing and e-commerce platforms is essential.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma, Adobe Illustrator, and Adobe Photoshop for creating and editing digital assets.

• Email Design Expertise: Proven experience designing marketing emails within Klaviyo or a similar Email Service Provider (ESP), with a strong understanding of its capabilities and best practices.

• Mobile-First & Conversion Design: Deep knowledge of mobile-first design principles, effective visual hierarchy, accessibility standards (WCAG), and conversion-focused layout strategies.

• Brand Stewardship: Ability to adhere to and creatively apply established brand guidelines while maintaining visual integrity across all designs.

• Visual Communication: Skill in translating complex information, particularly scientific or technical data, into clear, compelling, and engaging visual narratives.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions and collaborate effectively with cross-functional teams.

Preferred Skills:

• E-commerce Platform Experience: Familiarity with Shopify page-building tools, with specific experience in Shogun being a significant advantage.

• Motion Graphics & Animation: Experience in creating animated graphics or motion design for digital ads and marketing materials.

• Web & Digital Design: Broader experience in web design, UI/UX principles, or other digital design applications beyond email and ads.

• Basic Video Editing: Competency in basic video editing for marketing collateral.

📝 Enhancement Note: The required skills are heavily weighted towards digital marketing design, with a specific emphasis on email marketing platforms and conversion optimization. The "Brownie points" indicate a desire for a versatile designer who can contribute to broader digital initiatives, including web presence and potentially video content. The 4+ years of professional experience aligns with a mid-level to senior-junior role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Ad Campaigns: Showcase examples of digital advertisements designed for various social media platforms (e.g., Facebook, Instagram, LinkedIn), highlighting campaign objectives and results if possible.

• Email Design Case Studies: Present detailed case studies of email marketing campaigns, demonstrating mobile-first design, clear visual hierarchy, accessibility considerations, and conversion-focused layouts. Include examples from Klaviyo or similar ESPs.

• Brand Application: Include projects that illustrate your ability to follow and creatively adapt established brand guidelines, showcasing consistency across different marketing collateral.

• Information Simplification: Provide examples where you have successfully translated complex or scientific information into easily understandable and compelling visuals (e.g., infographics, explainer graphics).

• Cross-Functional Collaboration: If possible, include projects where you collaborated closely with marketing or e-commerce teams, demonstrating your ability to integrate feedback and meet strategic goals.

Process Documentation:

• Workflow Design: Be prepared to discuss your design process from brief to final delivery, including how you manage feedback and revisions.

• System Integration: Demonstrate understanding of how your designs integrate with marketing automation tools (like Klaviyo) and e-commerce platforms (like Shopify).

• Performance Measurement: Be ready to discuss how you approach designing for performance metrics and how you would measure the success of your visual assets.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary tool for evaluating design skills and experience. The emphasis on performance metrics (conversion, engagement) and specific platforms (Klaviyo, Shopify) means the portfolio should not just be aesthetically pleasing but also demonstrate strategic thinking and a results-oriented approach.

💵 Compensation & Benefits

Salary Range: $1,500 – $1,800 USD per month. This is a gross salary. The candidate is responsible for all tax-related procedures in their country of residence. This role is for an independent contractor.

Benefits:

• Flexible Working Hours: Part-time role (20-25 hours per week) offering flexibility to manage workload.

• Fully Remote: Work from anywhere, eliminating commute time and costs.

• Global Collaboration: Opportunity to work with a US-based company and teams, gaining international experience.

• Potential for Growth: While not explicitly detailed, successful performance in a part-time role can sometimes lead to increased hours or additional responsibilities.

Working Hours: 20-25 hours per week, with a requirement for 3-5 hours of overlap with Central Standard Time (CST) or Mountain Standard Time (MST) business hours each week.

📝 Enhancement Note: The salary is presented as a monthly figure, common for contract roles, especially for international talent. It's crucial for candidates to understand this is a gross amount and they are responsible for local taxes. The "overlap" requirement is key for ensuring effective real-time collaboration with the US-based teams. The listed salary falls within typical ranges for experienced graphic designers working remotely in regions with a lower cost of living compared to the US, especially for a part-time capacity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Supplements. Kion focuses on high-quality supplements designed to enhance performance, recovery, and overall well-being, targeting athletes, fitness enthusiasts, and health-conscious individuals.

Company Size: Kion is part of JobRack's client base, implying it's a growing company that utilizes external hiring partners for specialized roles. While exact size isn't stated, the description suggests a dynamic and growing marketing and eCommerce team.

Founded: Information about Kion's founding date is not provided, but it's presented as an established brand with a flagship product (Kion Aminos).

Team Structure:

• Reporting: The Graphic Designer will report to the Creative Director and work closely with the marketing and eCommerce teams.

• Collaboration: Expect a collaborative environment where designers work directly with stakeholders to translate creative briefs and campaign goals into visual assets.

• Growth-Driven: The company culture is described as "growth-driven," suggesting an emphasis on continuous improvement, learning, and achieving business objectives.

Methodology:

• Data-Informed Design: Marketing and eCommerce teams likely rely on data to drive campaign strategies, meaning designers will be expected to create visuals that are not only aesthetically pleasing but also perform well against key metrics.

• Agile Marketing Support: The role implies a need to be responsive to marketing campaign needs, potentially involving quick turnarounds and iterative design processes.

• Brand Consistency: A strong emphasis on maintaining and evolving brand standards across all visual communications.

Company Website: https://getkion.com/

📝 Enhancement Note: Kion positions itself as a premium brand in the health and wellness space, appealing to a performance-oriented demographic. The company culture is highlighted as positive, collaborative, and growth-driven. The designer will be integrated into marketing and eCommerce functions, suggesting a direct impact on sales and customer acquisition efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 4+ years of professional experience and a solid command of design tools and principles relevant to digital marketing.

Reporting Structure: Direct reporting to the Creative Director, with close collaboration with Marketing and eCommerce teams. This provides exposure to campaign strategy and execution.

Operations Impact: The Graphic Designer's work directly influences Kion's brand perception, customer engagement, and conversion rates through digital ads and email campaigns. High-performing visuals are crucial for driving sales in the competitive supplement market.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in email marketing design, conversion optimization, and potentially explore related areas like web design, animation, and video editing, as indicated by "brownie points."

• Cross-Functional Exposure: Gain insights into marketing campaign strategy, e-commerce operations, and data-driven decision-making within a growing wellness brand.

• Portfolio Enhancement: The experience of working on diverse digital marketing initiatives for a recognized brand will significantly enhance the designer's professional portfolio.

• Contractual Progression: Demonstrating strong performance and reliability in this part-time contract role could potentially lead to expanded responsibilities, increased hours, or other opportunities within Kion or through JobRack's network.

📝 Enhancement Note: While this is a part-time contract role, the opportunity for skill development and exposure to marketing strategy is significant. The growth path is less about traditional hierarchical advancement and more about expanding technical skills, increasing project scope, and building a strong portfolio for future opportunities.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals who thrive in an independent work setting, managing their own schedule and workspace.

Office Location(s): The role is based in North Macedonia, but the "fully remote" status means the candidate can work from any suitable location within the country. The requirement for CST/MST overlap suggests a need for reliable internet and a professional remote setup.

Workspace Context:

• Independent Work: Requires self-discipline, time management, and a dedicated workspace conducive to creative work and focused tasks.

• Digital Collaboration Tools: Expect to utilize communication and project management tools (e.g., Slack, Asana, Trello, email) for seamless interaction with the Creative Director and marketing teams.

• Tool Proficiency: Access to and proficiency with industry-standard design software (Figma, Adobe Suite) and communication platforms are essential.

Work Schedule: Part-time (20-25 hours per week) with a flexible schedule, provided there is a 3-5 hour overlap with CST/MST business hours. This allows for real-time communication and collaboration during core US business times.

📝 Enhancement Note: The remote nature of the role necessitates strong self-management skills. The overlap requirement is a crucial element for effective collaboration with US-based teams, ensuring timely feedback and participation in meetings. Candidates should ensure they have a stable internet connection and a professional remote work setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (JobRack): Application review, potentially followed by a skills assessment or brief interview with JobRack to verify qualifications and fit.

• Design Assessment/Portfolio Review: Candidates will likely be asked to submit a portfolio showcasing relevant work. This may be followed by a detailed review session with the Creative Director or hiring manager.

• Skills Test/Challenge: A practical design exercise or challenge may be given to assess proficiency in Figma, Adobe Suite, and the ability to translate a brief into a design concept under timed conditions.

• Cultural Fit Interview: A discussion focused on understanding the candidate's work style, collaboration preferences, and alignment with Kion's growth-driven and collaborative culture.

• Final Decision: Based on portfolio, skills assessment, and interview performance.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly align with the job description – digital ads, email designs, and examples of translating complex information visually.

• Showcase Process: Include brief explanations of your design process for key projects, highlighting problem-solving, iteration, and stakeholder collaboration.

• Quantify Results: If possible, include metrics or outcomes related to your designs (e.g., increased click-through rates, conversion improvements).

• Highlight Specific Tools: Clearly indicate the software used for each project, especially Figma, Adobe Illustrator, Photoshop, and Klaviyo.

• Mobile-First Emphasis: Ensure that email design examples clearly demonstrate mobile responsiveness and best practices.

Challenge Preparation:

• Familiarize with Kion's Brand: Thoroughly review Kion's website and social media presence to understand their current visual identity, tone, and target audience.

• Practice Design Brief Interpretation: Be prepared to quickly interpret a design brief and sketch out initial concepts or discuss your approach to tackling it.

• Tool Proficiency Check: Ensure your Figma and Adobe Suite skills are sharp and you can work efficiently within these tools.

• Articulate Design Decisions: Practice explaining the "why" behind your design choices, linking them back to the brief, brand, and potential business impact.

📝 Enhancement Note: The application process will likely involve multiple stages, with a strong emphasis on the candidate's portfolio and practical design skills. Candidates should be prepared to demonstrate not only their creative ability but also their understanding of marketing objectives and their ability to work effectively in a remote, collaborative environment.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating vector-based graphics. Expect to use it for creating ad layouts, email templates, and potentially UI elements.

• Adobe Illustrator: Crucial for vector graphics, logo work, icons, and complex illustrations that require precision.

• Adobe Photoshop: Used for image editing, manipulation, creating raster-based graphics, and preparing assets for web and digital use.

Email & Marketing Automation:

• Klaviyo: A primary requirement for designing and implementing email marketing campaigns. Familiarity with its design interface, segmentation capabilities, and automation workflows is beneficial.

• Other ESPs: Experience with Mailchimp, HubSpot, or similar email service providers is also valuable.

E-commerce Platforms (Preferred):

• Shopify: The core e-commerce platform.

• Shogun (or similar page builders): Experience with visual page builders like Shogun for customizing Shopify storefronts is a plus.

Collaboration & Project Management:

• Slack/Microsoft Teams: For daily communication and team interaction.

• Asana/Trello/Jira: For project management, task tracking, and workflow organization.

Other (Preferred):

• Animation Software (e.g., Adobe After Effects): For creating animated digital ads.

• Video Editing Software (e.g., Adobe Premiere Pro): For basic video editing needs.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Specific experience with Klaviyo is a key requirement, highlighting the importance of email marketing in Kion's strategy. Experience with Shopify and its associated tools like Shogun would make a candidate more competitive.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A commitment to continuous learning, skill development, and contributing to the company's expansion and success.

• Collaboration: Working effectively with cross-functional teams, valuing diverse perspectives, and contributing to a positive team dynamic.

• Data-Driven: Understanding that design decisions should be informed by marketing objectives and performance metrics.

• Quality & Precision: A dedication to delivering high-quality, polished designs that accurately represent the Kion brand and meet strategic goals.

• Customer Focus: Designing with the end-user in mind, ensuring visuals are engaging, informative, and drive desired actions.

Collaboration Style:

• Proactive Communication: Regularly engaging with the Creative Director and marketing teams to provide updates, seek clarification, and offer creative input.

• Feedback Integration: Openness to receiving and incorporating constructive feedback to refine designs and improve outcomes.

• Shared Vision: Aligning creative output with overarching marketing and business objectives.

• Efficiency: Working effectively within defined timelines and project scopes.

📝 Enhancement Note: Kion's culture emphasizes growth, collaboration, and a results-oriented approach. Designers are expected to be team players who can take feedback, contribute creatively, and understand how their work impacts business objectives. The "growth-driven" aspect suggests an environment where initiative and continuous improvement are valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: Effectively simplifying scientific or technical product details into visually appealing and understandable graphics for a broad audience.

• Balancing Brand Consistency with Creativity: Adhering to strict brand guidelines while still producing fresh and engaging creative assets.

• Remote Collaboration Dynamics: Ensuring seamless communication and alignment with a US-based team while working remotely in a different time zone.

• Performance-Driven Design: Meeting specific conversion or engagement goals for digital ads and emails, requiring a data-informed design approach.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in email marketing design, conversion rate optimization (CRO) principles, and mobile-first UX/UI for digital assets.

• Marketing & E-commerce Insights: Gain practical experience in how design contributes to broader marketing campaigns, customer acquisition, and e-commerce strategy.

• Industry Trends: Stay abreast of evolving digital advertising trends, email marketing best practices, and design platform innovations.

• Portfolio Building: Develop a robust portfolio with tangible results from a growing wellness brand, enhancing future career prospects.

📝 Enhancement Note: The role presents opportunities to hone specialized digital design skills and gain valuable experience in performance marketing within the health and wellness sector. Overcoming the challenges will require strong communication, adaptability, and a focus on achieving measurable results.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a digital ad campaign for a new product launch. How do you ensure it aligns with the brand and marketing objectives?"

• "Walk us through a complex email marketing design project. How did you approach mobile-first design, visual hierarchy, and conversion optimization?"

• "How would you approach translating a scientific whitepaper or complex product benefit into an engaging infographic for social media?"

• "Describe a time you received challenging feedback on a design. How did you handle it, and what was the outcome?" Company & Culture Questions:

• "What interests you about Kion's brand and products, particularly in the health and wellness space?"

• "How do you stay updated on design trends and best practices in digital marketing and e-commerce?"

• "Describe your ideal remote work environment and how you ensure productivity and collaboration when working independently."

• "How do you see your design skills contributing to Kion's growth and marketing goals?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight relevant projects first. Use clear headings and brief descriptions for each piece.

• Tell a Story: For case studies, explain the problem, your solution (design process), and the results achieved. Quantify impact whenever possible.

• Demonstrate Tool Proficiency: Be ready to discuss your workflow within Figma, Adobe Illustrator, and Photoshop, and explain your choice of tools for specific tasks.

• Highlight Email Design Expertise: Dedicate a section to your email design work, emphasizing mobile-first principles, accessibility, and conversion-focused layouts.

• Be Prepared for a Design Challenge: Practice creating a quick concept or design based on a hypothetical brief, focusing on speed, interpretation, and brand alignment.

📝 Enhancement Note: Interviewers will be assessing not just design talent but also problem-solving skills, understanding of marketing objectives, communication abilities, and cultural fit. Candidates should prepare specific examples that showcase their experience with the required tools and their ability to deliver results in a remote, collaborative setting.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the JobRack portal.

• Tailor your Resume: Highlight your 4+ years of professional design experience, specifically mentioning proficiency in Figma, Adobe Illustrator, Photoshop, and Klaviyo. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features digital ads and email designs. Include case studies that demonstrate your process, understanding of mobile-first design, accessibility, conversion optimization, and ability to translate complex information visually.

• Prepare for a Design Challenge: Be ready to complete a practical design exercise that tests your skills and ability to interpret a brief under time constraints.

• Research Kion: Familiarize yourself with Kion's brand, products, and marketing efforts to articulate your interest and demonstrate how your design approach aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.