KION - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Kion (via JobRack)

Location: Montenegro

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: August 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design compelling digital advertisements and high-performing email campaigns to support Kion's marketing and eCommerce initiatives.

• Collaborate closely with the Creative Director and cross-functional marketing teams to ensure visual assets align with brand guidelines and campaign objectives.

• Translate complex product information, including scientific data, into clear, engaging, and accessible visual communications.

• Uphold and creatively apply established brand standards across all design outputs.

• Contribute to a positive, collaborative, and growth-driven remote work environment.

📝 Enhancement Note: While the role title is "Graphic Designer," the emphasis on digital ads, email design, conversion-focused layouts, and collaboration with marketing/eCommerce teams strongly indicates a role within the broader Marketing Operations or Digital Marketing function, requiring a blend of creative talent and performance-oriented design principles. The requirement for overlap with CST/MST time zones suggests a focus on North American market campaigns.

📈 Primary Responsibilities

• Conceptualize and design visually appealing digital advertisements for various social media platforms, adhering to platform specifications and campaign goals.

• Develop and execute engaging email marketing designs that leverage clear visual hierarchy, mobile-first principles, and accessibility best practices to drive conversions.

• Translate creative briefs and complex scientific concepts into compelling graphics and visual narratives that resonate with target audiences.

• Ensure all design deliverables are consistent with Kion's established brand aesthetic, tone, and style guide.

• Work cross-functionally with marketing and eCommerce teams to gather feedback, iterate on designs, and ensure campaign alignment and effectiveness.

• Utilize Figma, Adobe Illustrator, and Photoshop to produce high-quality, polished design assets for digital campaigns.

• Design and optimize landing pages or website elements using Shopify page-building tools, with a preference for Shogun experience.

• Incorporate animation and basic video editing skills to enhance digital campaign assets where applicable.

📝 Enhancement Note: The responsibilities highlight a practical, results-driven approach to graphic design, emphasizing its role in driving marketing and eCommerce performance rather than purely aesthetic output. The mention of "conversion-focused layouts" and "high-performing email designs" directly links the creative output to business objectives, a key characteristic of roles within GTM Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for roles with 4+ years of experience.

Experience: Minimum of 4 years of professional design experience, preferably gained within an agency or studio environment, with a strong portfolio showcasing digital marketing and email design work.

Required Skills:

• Proficiency in Design Software: Expert-level skills in Figma, Adobe Illustrator, and Photoshop for creating and manipulating digital graphics.

• Email Design Expertise: Demonstrated experience designing marketing emails within Klaviyo or another Email Service Provider (ESP), with a deep understanding of responsive email development.

• Mobile-First & Conversion Design: Strong grasp of mobile-first design principles, visual hierarchy, accessibility standards (WCAG), and conversion-focused layout strategies to optimize user engagement and campaign ROI.

• Brand Stewardship: Ability to interpret and consistently apply brand guidelines across diverse digital assets while finding creative ways to innovate within the brand framework.

• Visual Communication: Proven ability to translate complex information, including scientific data, into clear, compelling, and visually digestible graphics.

• Collaboration & Communication: Excellent verbal and written communication skills to effectively collaborate with cross-functional teams and articulate design rationale.

• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and adherence to project specifications.

Preferred Skills:

• E-commerce Platform Experience: Familiarity with Shopify page-building tools, with specific experience using Shogun being a significant advantage.

• Motion Graphics & Animation: Experience creating animated graphics or motion elements for digital campaigns.

• Web & Digital Design: Broader experience in web design, UI/UX principles, or other digital interface design.

• Video Editing: Basic proficiency in video editing software for creating short-form video content for marketing purposes.

📝 Enhancement Note: The required skills are highly specific and focused on digital marketing applications. The emphasis on Klaviyo, mobile-first design, and conversion optimization points towards a candidate who understands how design directly impacts GTM performance metrics. The preferred skills suggest a desire for a versatile designer who can contribute beyond static graphics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features examples of digital advertisements designed for social media platforms (e.g., Facebook, Instagram, LinkedIn).

• Case studies or detailed examples of high-performing email marketing campaigns designed for e-commerce or direct-to-consumer brands.

• Visualizations demonstrating the ability to translate complex scientific or technical information into easily understandable graphics.

• Examples showcasing adherence to brand guidelines while introducing creative elements.

• Demonstrations of responsive design principles applied to email and digital ad formats. Process Documentation:

• Evidence of a systematic approach to design, from brief interpretation to final asset delivery.

• Examples of how feedback was incorporated to refine designs and improve outcomes.

• Documentation (or portfolio examples) of workflow processes used for managing multiple design projects simultaneously.

• Case studies that highlight the impact of design choices on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, or engagement metrics.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just showcasing aesthetics and demonstrate a clear understanding of how design drives business results in a GTM context. Applicants should prepare to walk through their portfolio, explaining their design process, the rationale behind their choices, and the measurable impact of their work.

💵 Compensation & Benefits

Salary Range: $1,500–$1,800 per month (Gross). This is an estimate based on the provided monthly gross salary. The exact compensation will be within this range, subject to the candidate's experience and qualifications.

Benefits:

• Part-time Role: 20-25 hours per week, offering flexibility and work-life balance.

• Fully Remote Work: Opportunity to work from any location within Montenegro.

• Flexible Working Hours: While a core overlap with CST/MST time zones is required, there's flexibility in scheduling the remaining hours.

• Independent Contractor Status: Opportunity to work as an independent contractor, offering potential tax advantages depending on local regulations.

• Meaningful Work: Contribute to a company focused on health, wellness, and performance.

• Collaborative Environment: Be part of a team that values creativity and growth.

Working Hours: Part-time, 20–25 hours per week, with a mandatory 3–5 hours of overlap per week with Central Standard Time (CST) or Mountain Standard Time (MST).

📝 Enhancement Note: The salary is provided as a monthly gross amount, typical for independent contractor roles outside the US. Candidates should research local tax obligations for independent contractors in Montenegro to understand their net income. The "fully remote" status within Montenegro means candidates are not tied to a specific city but must be legally able to work as a contractor from that country.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Supplements / Direct-to-Consumer (DTC) eCommerce. Kion operates in a competitive market focused on performance, recovery, and longevity supplements, leveraging digital marketing to reach its customer base.

Company Size: The job is posted via JobRack, which screens candidates for Kion. Kion itself is likely a growing DTC brand with a dedicated marketing and eCommerce team. The need for a part-time, remote designer suggests a lean, agile operational structure.

Founded: Kion was founded by a well-known figure in the fitness and biohacking community, suggesting a culture rooted in performance, scientific backing, and community engagement.

Team Structure:

• The Graphic Designer will report to the Creative Director.

• Close collaboration is expected with the marketing and eCommerce teams.

• The role operates within a remote-first framework, necessitating strong asynchronous communication skills. Methodology:

• Data-Driven Design: Emphasis on creating visuals that drive conversions and align with campaign objectives, implying a data-informed approach to design.

• Agile Marketing: The need for rapid ad creation and email design suggests working within agile marketing cycles.

• Brand Consistency: A core methodology is maintaining a cohesive brand identity across all touchpoints.

Company Website: https://kion.com/ (Based on typical DTC supplement brands and company description).

📝 Enhancement Note: Kion's focus on performance and well-being suggests a company culture that values dedication, continuous improvement, and a passion for health. The remote nature of the role means the culture is likely built around trust, clear communication, and shared goals, rather than physical proximity.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 4+ years of experience and independent execution of design tasks. It's not an entry-level position but also not a managerial or senior strategic role within operations.

Reporting Structure: The designer reports directly to the Creative Director, indicating a clear line of oversight and creative guidance. This structure allows for focused skill development under experienced leadership.

Operations Impact: The Graphic Designer's work directly influences Kion's customer acquisition and retention efforts by creating visually compelling marketing materials. Their designs contribute to brand perception, campaign performance (e.g., CTR, conversion rates), and ultimately, revenue generation through effective eCommerce strategies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in email marketing design, conversion optimization, and potentially animation or web design, aligning with the preferred skills.

• Brand Development: Gain deeper insight into brand strategy and how visual elements contribute to long-term brand equity in the competitive wellness sector.

• Cross-Functional Exposure: Develop a stronger understanding of marketing strategy, eCommerce operations, and customer journey mapping through close collaboration.

• Portfolio Expansion: Build a robust portfolio with successful campaigns for a recognized DTC brand in the health and wellness space.

📝 Enhancement Note: While not a direct "operations" role in the traditional sense (like RevOps or Sales Ops), this graphic design position is crucial to the Go-To-Market (GTM) function. Growth here is about becoming a more impactful designer within the GTM machine, understanding how visual strategy drives business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This role is entirely digital, with no requirement for physical office presence.

Office Location(s): Montenegro. While the work is remote, candidates must be legally based in Montenegro.

Workspace Context:

• Digital Collaboration: The primary mode of interaction will be through digital communication tools (e.g., Slack, email, video conferencing).

• Tool-Centric: Success relies on proficiency with design software (Figma, Adobe Suite) and communication platforms.

• Independent Work: Significant portions of the role will involve focused, independent design work, requiring self-discipline and time management.

• Asynchronous Communication: While some overlap is required, the remote setup necessitates comfort with asynchronous communication and clear documentation of requests and feedback.

Work Schedule: Part-time (20-25 hours/week) with a 3-5 hour overlap with CST/MST time zones. This allows for flexibility in structuring the work week while ensuring real-time collaboration opportunities with the US-based teams.

📝 Enhancement Note: The remote nature demands strong self-management skills. Candidates should be comfortable working independently and proactively communicating progress and any blockers. The required time overlap is critical for synchronous meetings and real-time feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: JobRack will review applications based on qualifications, experience, and portfolio.

• Initial Assessment/Testing: Candidates may undergo design challenges or skill assessments to evaluate proficiency in Figma, Adobe Suite, and email design principles.

• Portfolio Review: A detailed review of the candidate's portfolio will assess the quality, relevance, and impact of their past design work.

• Interview(s): Interviews with the JobRack team and potentially Kion's Creative Director or Marketing lead to assess creative thinking, collaboration skills, brand understanding, and cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select designs that best showcase your skills in digital ads, email marketing, and translating complex information visually. Prioritize work relevant to the health, wellness, or DTC e-commerce sectors.

• Quantify Impact: For each relevant project, provide context on the objective, your role, the design process, and, most importantly, the results achieved (e.g., increased CTR, conversion rates, engagement). Use metrics where possible.

• Showcase Process: Be prepared to discuss your design process, how you handle creative briefs, incorporate feedback, and collaborate with stakeholders.

• Highlight Technical Skills: Explicitly mention your proficiency with Figma, Adobe Illustrator, Photoshop, and email platforms like Klaviyo.

• Mobile-First Emphasis: Ensure examples clearly demonstrate your understanding and application of mobile-first design principles.

Challenge Preparation:

• Design Challenge: Expect a practical design exercise that mirrors real-world tasks, such as creating an ad concept or an email template based on a brief. Focus on speed, creativity, and adherence to brand.

• Brief Interpretation: Practice dissecting creative briefs to identify key objectives, target audiences, and required design elements.

• Brand Alignment: Be ready to explain how your design choices align with Kion's brand aesthetic and mission.

📝 Enhancement Note: The emphasis on "high-performing email designs" and "conversion-focused layouts" means candidates should prepare to talk about the why behind their design choices, linking them to business outcomes. This is crucial for roles supporting GTM functions.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating vector graphics. Proficiency is required for UI/UX and digital asset creation.

• Adobe Illustrator: Critical for vector graphics, logo work, and creating scalable illustrations for digital and print use.

• Adobe Photoshop: Necessary for raster image editing, photo manipulation, and creating complex digital compositions.

Analytics & Reporting:

• While not directly responsible for analytics, the designer must understand how to design for metrics. Familiarity with metrics like CTR, conversion rates, and engagement is beneficial. CRM & Automation:

• Klaviyo (or similar ESP): Essential for designing marketing emails. Understanding of ESP functionalities related to design and segmentation is a plus.

• Shopify: Familiarity with the platform for understanding e-commerce context and potential page building.

• Shogun (Preferred): Experience with this Shopify page builder would be advantageous for more advanced website design tasks.

📝 Enhancement Note: The core tools are standard for a graphic designer. However, the specific mention of Klaviyo and Shopify/Shogun highlights the e-commerce and direct marketing focus, requiring a designer who can work within these platforms' constraints and optimize for their specific functionalities.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouragement to bring fresh ideas while respecting brand guidelines.

• Performance-Driven: Designs are expected to contribute to measurable business outcomes (conversions, engagement).

• Collaboration: A strong emphasis on teamwork and effective communication across remote teams.

• Detail-Oriented: Meticulousness in design execution to ensure quality and brand consistency.

• Growth Mindset: Willingness to learn new skills (e.g., animation, web design) and adapt to evolving marketing needs.

Collaboration Style:

• Remote-First & Asynchronous: Expect a culture that relies heavily on clear written communication, project management tools, and scheduled video calls for critical discussions.

• Feedback-Oriented: Openness to constructive criticism and iterative design processes to achieve optimal results.

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing and eCommerce professionals, understanding their goals and challenges.

📝 Enhancement Note: The values reflect a modern, remote-first company culture focused on tangible results and collaborative problem-solving. For a designer, this means being proactive in communication and understanding how their creative output fits into the larger GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: The primary challenge is to create visually appealing designs that also effectively drive user action and conversions, which can sometimes be conflicting objectives.

• Adapting to Rapid Marketing Cycles: The fast-paced nature of digital marketing requires quick turnaround times and the ability to adapt designs based on campaign performance and new briefs.

• Translating Complex Information: Simplifying intricate scientific data into easily digestible and engaging visuals requires strong conceptualization and design skills.

• Remote Collaboration Nuances: Effectively communicating design intent and receiving feedback in a remote setting requires proactive and clear communication strategies.

Learning & Development Opportunities:

• Advanced Email & Conversion Design: Opportunities to master advanced techniques in email marketing design and conversion rate optimization (CRO) through practical application.

• E-commerce Design Specialization: Develop expertise in designing for e-commerce platforms like Shopify, potentially including Shogun.

• Motion Graphics & Animation: Gain hands-on experience with animation tools and techniques to enhance digital campaign assets.

• Cross-Functional Understanding: Deepen knowledge of marketing strategies, customer acquisition funnels, and eCommerce operations.

📝 Enhancement Note: The challenges are inherent to performance-driven creative roles. The growth opportunities are geared towards becoming a more specialized and impactful designer within the GTM ecosystem, particularly in the DTC and e-commerce space.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a digital ad campaign from brief to final asset. How do you ensure it aligns with brand and drives conversions?"

• "Walk me through an email design you created that significantly improved engagement or conversion rates. What were the key design elements and why were they effective?"

• "How do you approach translating complex scientific information into simple, compelling visuals for a general audience?"

• "Describe a time you received constructive feedback on a design that was difficult to implement. How did you handle it, and what was the outcome?" Company & Culture Questions:

• "What interests you about Kion's mission and its products?"

• "How do you stay updated on the latest trends in graphic design, digital marketing, and e-commerce?"

• "How do you approach collaboration in a remote work environment, especially when working with teams in different time zones?"

• "What are your thoughts on designing for accessibility and mobile-first experiences?" Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the problem, your solution (design process), and the results. Focus on quantifiable outcomes.

• Highlight Key Skills: Explicitly point out how each project demonstrates your proficiency in Figma, Adobe Suite, email design, and conversion optimization.

• Brand Alignment Examples: Showcase how you've successfully worked within brand guidelines.

• Prepare for Technical Questions: Be ready to discuss the technical aspects of your designs, especially for email (e.g., coding, responsiveness).

📝 Enhancement Note: Candidates should prepare to demonstrate not just their creative talent but also their strategic thinking and understanding of how design impacts business objectives. The interview will likely assess their ability to contribute to a performance-driven GTM team.

📌 Application Steps

To apply for this operations position:

• Submit your application through the JobRack platform.

• Portfolio Customization: Tailor your portfolio to highlight your strongest work in digital ads, email marketing, and visual communication of complex information. Prioritize projects with measurable results in e-commerce or DTC contexts.

• Resume Optimization: Ensure your resume clearly states your years of professional experience, proficiency with Figma, Adobe Illustrator, and Photoshop, and any experience with Klaviyo or Shopify. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, your rationale behind design choices, and the impact of your work, especially for case studies in your portfolio. Be ready to discuss how you handle feedback and collaborate remotely.

• Company Research: Familiarize yourself with Kion's brand, products, and target audience. Understand their marketing approach and identify how your design skills can best support their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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