KION - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: KION (via JobRack)

Location: Bosnia and Herzegovina

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-08-13

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design engaging digital advertisements and high-performing email campaigns to support KION's marketing and eCommerce initiatives.

• Collaborate closely with the Creative Director, marketing, and eCommerce teams to translate creative briefs into compelling visual content.

• Ensure all designs adhere to KION's established brand aesthetic and standards while creatively bringing visuals to life.

• Translate complex scientific information into easily understandable and visually appealing graphics for marketing materials.

• Maintain a strong focus on mobile-first design principles, visual hierarchy, accessibility, and conversion-focused layouts in all email designs.

📝 Enhancement Note: This role is presented as a "Graphic Designer" but the core responsibilities and required skills strongly indicate a specialization in Digital Marketing Design, specifically focusing on digital advertising and email marketing creative production. The "KION - Graphic Designer" title from the raw data has been retained, but the summary emphasizes the digital marketing creative aspects.

📈 Primary Responsibilities

• Develop and design digital advertisements for various social platforms, ensuring alignment with campaign objectives and brand guidelines.

• Create visually appealing and effective email marketing designs, optimizing for mobile-first experiences, clear visual hierarchy, accessibility, and conversion rates.

• Work directly with stakeholders to understand campaign requirements, creative briefs, and target audience to inform design decisions.

• Adapt and refine existing brand assets and templates to create fresh, engaging visual content for digital campaigns.

• Collaborate with cross-functional teams to ensure seamless integration of design elements into marketing campaigns and eCommerce platforms.

• Translate complex product information, particularly scientific data related to supplements, into clear, concise, and compelling visual narratives.

• Contribute to A/B testing of creative assets to optimize performance and identify best practices for digital advertising and email design.

• Maintain a keen eye for detail, ensuring all design outputs are high-quality, error-free, and consistent with KION's brand identity.

📝 Enhancement Note: The raw description highlights specific responsibilities related to digital ads and email designs. These have been expanded to include common operations-adjacent tasks such as A/B testing of creative assets and ensuring brand consistency across digital channels, which are crucial for marketing operations efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically preferred for roles requiring this level of professional experience. Candidates with a strong portfolio demonstrating equivalent practical experience will also be considered.

Experience: A minimum of 4 years of professional design experience, preferably within an agency or studio setting, is required. Experience in a fast-paced marketing or eCommerce environment is highly advantageous.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating visually compelling graphics for digital platforms.

• Figma: Advanced proficiency in Figma for design creation, prototyping, and collaboration.

• Adobe Creative Suite: Strong command of Adobe Illustrator and Photoshop for image manipulation, vector graphics, and layout design.

• Email Design Expertise: Proven experience designing marketing emails with a strong understanding of mobile-first design, visual hierarchy, accessibility standards, and conversion-focused layouts.

• Email Service Provider (ESP) Experience: Experience designing emails within platforms such as Klaviyo or similar ESPs.

• Brand Adherence: Ability to follow and creatively apply established brand standards to ensure visual consistency.

• Visual Communication: Skill in translating complex information, including scientific data, into accessible and engaging visual content.

• Collaboration & Communication: Excellent verbal and written communication skills for effective teamwork and feedback integration.

Preferred Skills:

• Shopify Experience: Familiarity with Shopify for eCommerce operations, particularly page-building tools.

• Shogun Experience: Specific experience with Shogun, a popular Shopify page builder, is a significant plus.

• Animation: Basic animation skills for creating dynamic digital ad elements or email GIFs.

• Web/Digital Design: Broader experience in web design principles and UI/UX concepts.

• Basic Video Editing: Capability to perform basic video edits for marketing collateral.

📝 Enhancement Note: The "4+ years of professional design experience" is interpreted as mid-level. The required skills are directly extracted from the job description, with an emphasis on the specific tools and design principles crucial for digital marketing success. Preferred skills are also explicitly listed.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Ad Examples: Showcase a range of digital advertisements created for social media platforms (e.g., Facebook, Instagram, LinkedIn), demonstrating understanding of platform-specific requirements and creative best practices.

• Email Design Case Studies: Present detailed case studies of email campaigns designed, highlighting the creative brief, design process, specific elements (e.g., CTAs, imagery, layout), and any measurable results (e.g., open rates, click-through rates).

• Brand Consistency Examples: Include examples that demonstrate your ability to maintain brand integrity across various digital assets and campaigns.

• Complex Information Visualization: Provide examples where you successfully translated complex or technical information into easily digestible visuals.

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design workflow from receiving a brief to final asset delivery, including feedback loops and revision processes.

• Collaboration Tools: Demonstrate familiarity with collaborative design tools and processes, such as version control, annotation, and feedback integration within platforms like Figma.

• Performance Metrics Integration: Explain how you consider performance metrics (e.g., conversion rates, engagement) during the design process and how you would iterate based on data.

📝 Enhancement Note: Given the role's focus on digital ads and email, a portfolio emphasizing these specific outputs is critical. The "Process Documentation" section assumes the candidate will need to articulate their workflow and how they integrate performance data into their design decisions, aligning with GTM operations principles.

💵 Compensation & Benefits

Salary Range: $1,500 – $1,800 per month (Gross) This is a gross salary. The candidate is responsible for any tax-related procedures in their country of residence.

Benefits:

• Fully Remote Work: Opportunity to work from anywhere within Bosnia and Herzegovina.

• Flexible Working Hours: While a part-time role (20-25 hours/week), there's flexibility in scheduling, with a requirement for 3-5 hours of overlap with CST/MST time zones weekly.

• Independent Contractor Status: Role is structured as an independent contractor, offering autonomy in how work is managed.

• Meaningful Impact: Contribute to a company focused on health, performance, and well-being through high-quality supplements.

• Collaborative Environment: Work with a positive, growth-driven team environment.

Working Hours: Part-time, 20–25 hours per week, with 3–5 hours of overlap required weekly with Central Standard Time (CST) or Mountain Standard Time (MST).

📝 Enhancement Note: The salary is provided in USD per month, which is standard for international remote roles. The note about gross salary and tax responsibility is crucial for contractors. The "Flexible working" benefit is clarified with the specific overlap requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness / Supplements

KION operates in the rapidly growing health and wellness sector, focusing on high-quality supplements designed to enhance performance, recovery, and overall well-being. This industry demands a strong emphasis on scientific backing, efficacy, and consumer trust. For a graphic designer, this means understanding how to visually communicate complex scientific information and build brand credibility through design.

Company Size: Small to Medium-sized (Exact size not specified, but implied by the need for part-time contractor support for specific functions like graphic design). This size often means a dynamic environment where individuals can have a significant impact and work closely with leadership.

Founded: The exact founding date is not provided, but KION is presented as an established brand with a flagship product, Kion Aminos, suggesting a mature company with a clear market presence.

Team Structure:

• Direct Collaboration: The Graphic Designer will work directly with KION's Creative Director, providing a clear reporting line and creative oversight.

• Cross-functional Interaction: Close collaboration with the marketing and eCommerce teams is essential to ensure campaign alignment and design effectiveness.

• Lean Operations: As a part-time, remote contractor, the designer will likely operate with a degree of autonomy, integrated into project-based workflows.

Methodology:

• Data-Informed Creativity: The role emphasizes translating creative briefs into "high-performing" designs, suggesting a data-driven approach where visual effectiveness is measured and optimized.

• Brand-Centric Design: A strong focus on adhering to established brand standards while encouraging creative expression.

• Agile Marketing Support: The need for digital ads and email designs indicates support for agile marketing campaigns that require rapid creative iteration.

Company Website: https://getkion.com/ (Inferred from context)

📝 Enhancement Note: The industry context for a supplement company is crucial for a designer, as it involves communicating scientific claims and building trust. The "Company Size" is inferred from the need for specialized, part-time support. The website is inferred based on the company name.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Specialist within the GTM (Go-To-Market) creative function. It requires a solid foundation of professional experience (4+ years) and proficiency in key design tools and marketing design principles. The focus is on execution and creative problem-solving within defined parameters rather than strategic GTM planning.

Reporting Structure: The Graphic Designer will report directly to KION's Creative Director, indicating a clear chain of command for creative direction and project approval. Collaboration will extend to marketing and eCommerce teams, requiring effective communication with stakeholders outside the direct creative hierarchy.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of KION's marketing and eCommerce efforts. By creating engaging digital ads and high-performing email designs, the designer contributes to:

• Lead Generation: Driving traffic and engagement through compelling ad creative.

• Conversion Rates: Improving email campaign performance and ultimately sales through optimized designs.

• Brand Perception: Reinforcing brand identity and trust with consistent, high-quality visuals.

• Customer Engagement: Creating visually appealing content that resonates with the target audience.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital advertising creative, email marketing design, and conversion optimization techniques.

• Industry Exposure: Gain experience within the health and wellness supplement industry, understanding its unique visual communication challenges and opportunities.

• Portfolio Expansion: Build a strong portfolio of high-impact digital marketing assets for a recognized brand.

• Potential for Increased Scope: Successful performance may lead to opportunities for more extensive design projects or increased hours, depending on KION's evolving needs and contractor availability.

📝 Enhancement Note: This role is not a typical "Operations" role in the sense of Sales Ops or Rev Ops focusing on process and systems. However, it is a critical component of Go-To-Market (GTM) operations, directly supporting marketing and sales enablement through creative assets. The "Operations Impact" section frames the role's contribution in terms of GTM performance metrics.

🌐 Work Environment

Office Type: Fully Remote

This role is entirely remote, meaning the designer will work from their own location within Bosnia and Herzegovina. This offers significant flexibility but requires strong self-discipline and effective remote communication practices.

Office Location(s): Not applicable, as the role is fully remote. Candidates must be based in Bosnia and Herzegovina.

Workspace Context:

• Independent Workstation: The designer is responsible for maintaining their own professional workspace, including reliable internet access and necessary hardware.

• Digital Collaboration Tools: The primary mode of interaction will be through digital communication platforms (e.g., email, Slack, project management tools) and collaborative design software (Figma).

• Team Integration: While remote, the role emphasizes collaboration, suggesting participation in virtual team meetings, design reviews, and feedback sessions to ensure cohesive campaign efforts.

Work Schedule: Part-time (20-25 hours per week). A key requirement is 3-5 hours of overlap per week with CST or MST time zones. This overlap is crucial for real-time collaboration, attending meetings, and receiving timely feedback from the US-based team. The remaining hours can be scheduled flexibly.

📝 Enhancement Note: The "Work Environment" section is tailored to a fully remote, independent contractor role, emphasizing the need for self-management and digital collaboration. The CST/MST overlap requirement is highlighted as a critical aspect of the work schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (JobRack): Your application will be screened by JobRack to assess basic qualifications and fit. This may involve a brief questionnaire or initial assessment.

• Skills Assessment/Test: A practical design test, likely focusing on creating a specific digital ad or email concept based on a brief, is probable. This will evaluate proficiency in Figma, Illustrator, Photoshop, and adherence to brand guidelines.

• Portfolio Review & Interview: If the assessment is successful, your portfolio will be reviewed in detail. You will likely have a virtual interview with KION's Creative Director (and potentially other team members) to discuss your experience, design process, and how you approach creative challenges.

• Final Interview/Onboarding: Potential final discussions to confirm fit and discuss contract terms.

Portfolio Review Tips:

• Curate Strategically: Select your strongest pieces that directly align with the requirements: digital ads, email designs, and examples of translating complex information.

• Highlight Process: For key projects, briefly outline your thought process, the challenges you faced, and how you overcame them. Use case study format for email designs, showing the brief, your solution, and any results.

• Demonstrate Tool Proficiency: Ensure your work showcases your skills in Figma, Illustrator, and Photoshop.

• Brand Adherence: Include examples that clearly show your ability to work within and creatively expand upon existing brand guidelines.

• Quantify Results: If possible, include metrics or outcomes for your designs (e.g., increased click-through rates, higher engagement).

• Mobile-First Emphasis: For email designs, explicitly point out how you incorporated mobile-first principles and accessibility.

Challenge Preparation:

• Design Brief Interpretation: Practice interpreting creative briefs quickly and accurately. Understand the target audience, campaign goals, and key messaging.

• Brand Guideline Application: Be ready to apply KION's brand guidelines (you may be provided with them or need to research the brand).

• Time Management: If a timed design exercise is given, practice working efficiently under pressure.

• Communication of Rationale: Be prepared to articulate why you made specific design choices during the interview or presentation of your test work.

📝 Enhancement Note: The interview process is structured to reflect a typical hiring flow for creative roles managed by a third-party recruiter (JobRack). The portfolio review is emphasized as critical, with specific advice tailored to the job's requirements.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and asset creation. Proficiency is a core requirement.

• Adobe Illustrator: Critical for creating vector graphics, logos, and scalable illustrations.

• Adobe Photoshop: Necessary for image manipulation, photo retouching, and creating raster-based graphics for digital ads and emails.

Email Marketing Platforms:

• Klaviyo (or similar ESP): Experience designing and implementing emails within an ESP is required. This includes understanding templates, dynamic content, and segmentation implications for design.

eCommerce Platforms (Preferred):

• Shopify: Familiarity with the Shopify ecosystem.

• Shogun: Specific experience with this Shopify page builder is a plus, indicating capability in customizing landing pages and storefront elements.

Collaboration & Project Management:

• Communication Tools: Likely Slack, Microsoft Teams, or similar for daily communication.

• Project Management Tools: Potentially Asana, Trello, Jira, or a similar platform for task management and workflow tracking.

Other Potential Tools (Preferred):

• Animation Software (e.g., After Effects): For creating animated ads or GIFs.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro): For basic video edits.

• Web Design/Prototyping Tools: Broader understanding of web design principles and tools beyond Figma.

📝 Enhancement Note: This section explicitly lists the required and preferred tools, which are crucial for operations and creative candidates to assess their fit and prepare. The emphasis on Figma and Klaviyo aligns with modern digital marketing creative workflows.

👥 Team Culture & Values

Operations Values:

• Creativity with Precision: A balance between innovative design thinking and meticulous execution to meet brand standards and campaign objectives.

• Performance-Driven: Designs are not just aesthetically pleasing but are expected to perform, contributing to marketing and eCommerce success metrics.

• Collaboration: Valuing teamwork, open communication, and constructive feedback to achieve shared goals.

• Detail-Oriented: A commitment to high-quality output, ensuring accuracy, consistency, and polish in all design assets.

• Adaptability: Willingness to learn new tools, adapt to changing campaign needs, and incorporate feedback effectively.

Collaboration Style:

• Cross-functional Integration: The designer will work seamlessly with marketing and eCommerce teams, acting as a key creative partner.

• Feedback-Centric: An environment where feedback is regularly exchanged, and designers are expected to incorporate it thoughtfully to refine their work.

• Proactive Communication: Encouraging proactive communication about project status, potential challenges, and design solutions to ensure smooth workflow.

• Brand Stewardship: A shared responsibility for upholding and enhancing the KION brand identity through consistent and impactful design.

📝 Enhancement Note: This section translates the company's stated values and work environment into what they mean for a designer in a collaborative, remote, and performance-oriented setting. The focus is on how these values would manifest in daily tasks and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Scientific Data: Effectively visualizing complex scientific information into easily understandable and engaging graphics requires strong analytical and creative skills.

• Balancing Brand Consistency with Creativity: Adhering strictly to brand guidelines while finding innovative ways to make designs stand out in a crowded digital space.

• Remote Collaboration Dynamics: Maintaining strong communication and collaboration with a remote team across different time zones, especially the CST/MST overlap requirement.

• Performance Optimization: Designing assets that not only look good but also demonstrably contribute to marketing KPIs (e.g., conversion rates, engagement), requiring an understanding of design's impact on performance.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Opportunity to hone skills in creating high-converting digital ads and sophisticated email campaigns.

• Industry-Specific Design: Gaining specialized knowledge in designing for the health and wellness sector, understanding its unique visual language and consumer psychology.

• Cross-functional Exposure: Learning about marketing campaign strategy, eCommerce operations, and the broader Go-To-Market process.

• Tool Proficiency: Deepening expertise in Figma, Klaviyo, and potentially Shogun or other web design tools.

📝 Enhancement Note: Challenges are framed from the perspective of a graphic designer in this specific role and industry. Growth opportunities focus on skill enhancement and industry exposure relevant to a creative professional in a GTM context.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a creative brief into a final digital ad or email design. How do you ensure it meets campaign objectives?"

• "How do you approach designing for conversion? Can you give an example of a design element you implemented that significantly improved a campaign's performance?"

• "Walk us through a time you had to design based on complex scientific information. What was your approach, and what was the outcome?"

• "How do you balance adhering to strict brand guidelines with bringing creative innovation to your designs?" Company & Culture Questions:

• "What appeals to you about KION's mission and products?"

• "How do you handle constructive criticism or feedback on your designs?"

• "Describe your ideal collaborative environment, especially in a remote setting."

• "How do you stay updated on the latest design trends and best practices in digital marketing?" Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, tell a story: the problem/brief, your solution/design process, and the outcome/results.

• Highlight Key Skills: Explicitly point out how each piece demonstrates your proficiency in Figma, Illustrator, Photoshop, and your understanding of email design principles.

• Focus on Impact: For email designs especially, be ready to discuss metrics and how your design contributed to achieving them.

• Brand Alignment: Be prepared to discuss how you'd apply KION's brand to new concepts.

• Concise Delivery: Be mindful of time during presentations and focus on the most relevant aspects of your work.

📝 Enhancement Note: These questions are crafted to probe the candidate's technical skills, creative process, problem-solving abilities, and cultural fit, specifically within the context of KION's needs and the role's requirements.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Your Application: Apply through the JobRack portal. Ensure your resume and any requested introductory materials are complete.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest digital ad and email design work. Include specific examples that demonstrate your ability to translate complex information and adhere to brand standards. Prepare 1-2 detailed case studies for email campaigns.

• Resume Optimization: Highlight your 4+ years of professional design experience, proficiency in Figma, Adobe Illustrator, and Photoshop, and any experience with Klaviyo or similar ESPs. Quantify achievements where possible (e.g., "Designed ads that increased click-through rates by X%").

• Prepare for Assessment: Anticipate a practical design test. Practice creating a digital ad or email layout quickly and efficiently, focusing on brand adherence and clear communication.

• Research KION: Familiarize yourself with KION's products, brand messaging, and overall market positioning. Understand their current marketing efforts and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.