Junior Marketing Executive & Graphic Designer

📍 Job Overview

Job Title: Junior Marketing Executive & Graphic Designer

Company: Sperton Global AS (Client: Aesthetics Clinic)

Location: Karachi, Pakistan

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-09-29

Experience Level: 0-2 Years

Remote Status: On-site

🚀 Role Summary

• Execute integrated marketing campaigns that blend creative design with data-informed strategies to enhance brand presence for an aesthetics clinic.

• Develop compelling visual assets across diverse digital channels, including social media, digital advertising, and email marketing, ensuring brand consistency.

• Support the planning, scheduling, and deployment of social media content to drive audience engagement and brand awareness.

• Track and analyze fundamental marketing metrics to provide insights for campaign optimization and future strategic planning.

• Collaborate with cross-functional teams to produce a range of marketing collateral, encompassing both digital and print materials.

📝 Enhancement Note: This role sits at the intersection of marketing execution and creative design, requiring a blend of technical design skills and foundational marketing knowledge. The "Operations" aspect in this context refers to the systematic execution and management of marketing activities and creative production workflows, rather than traditional revenue or sales operations. The focus is on process efficiency in campaign delivery and brand asset management.

📈 Primary Responsibilities

• Design and produce visually appealing graphics for social media posts, digital advertisements, email newsletters, website banners, and internal presentations using Adobe Creative Suite, Canva, and Capcut.

• Assist in the development and implementation of content calendars for social media platforms, ensuring timely and engaging posts that align with marketing objectives.

• Maintain strict adherence to brand guidelines, ensuring all creative outputs and written communications reflect the established brand identity and tone of voice.

• Support the conceptualization and execution of digital marketing initiatives, including SEO efforts, promotional events, and lead generation campaigns.

• Gather and report on key performance indicators (KPIs) such as social media engagement rates, website click-through rates, and campaign reach to inform strategic adjustments.

• Create and update marketing collateral, including flyers, brochures, pitch decks, and other promotional materials, ensuring they are visually consistent and effectively communicate key messages.

📝 Enhancement Note: The responsibilities highlight a hands-on execution role. The "operations" aspect is evident in the need for systematic content creation, campaign support, and performance tracking, which are core to marketing operations. The emphasis on brand consistency and collateral production also points to a need for organized workflow management.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Marketing, Graphic Design, Communications, or a related discipline from a reputable university.

Experience: 1–2 years of experience in marketing, graphic design, or a related field. Internships and significant portfolio projects demonstrating relevant skills are highly valued.

Required Skills:

• Proficiency in graphic design software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign.

• Experience with visual content creation tools: Canva, Capcut.

• Strong understanding of typography, color theory, and layout composition.

• Knowledge of digital design principles and current design trends.

• Ability to create engaging visual assets for social media, digital ads, and email campaigns.

• Foundational understanding of social media management platforms and best practices.

• Excellent written and verbal communication skills in English.

• Meticulous attention to detail and strong organizational skills.

• Ability to manage multiple tasks and deadlines in a fast-paced environment. Preferred Skills:

• Familiarity with social media management and scheduling tools (e.g., Hootsuite, Buffer).

• Basic understanding of SEO principles and their application in content creation.

• Experience with performance tracking and basic marketing analytics.

• Experience in designing for the aesthetics or healthcare industry.

📝 Enhancement Note: The requirement for a strong portfolio is crucial for this role, serving as the primary indicator of graphic design capabilities and creative potential. The blend of design tools and marketing responsibilities suggests a need for a candidate who can bridge creative output with marketing objectives, a common requirement in integrated marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a range of graphic design projects, with a focus on digital assets (social media graphics, ad banners, email visuals).

• Case studies or project descriptions that highlight your design process, from concept development to final execution, including any problem-solving steps.

• Demonstrations of proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Canva/Capcut.

• Examples that illustrate your understanding of typography, color theory, and layout composition as applied to marketing materials.

• Evidence of ability to maintain brand consistency across different visual assets. Process Documentation:

• While formal process documentation might not be extensive for a junior role, candidates should be prepared to articulate their personal workflow for design projects, from brief to final delivery.

• Ability to describe how they would approach managing multiple design requests and prioritizing tasks efficiently.

• Understanding of how to incorporate feedback into the design process and iterate on creative assets.

📝 Enhancement Note: The emphasis on a portfolio is paramount for this role, acting as a de facto "process and systems" demonstration for design work. Candidates should be ready to discuss their creative workflow and how they ensure quality and consistency in their output, reflecting process discipline in creative execution.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Junior Marketing Executive & Graphic Designer with 0-2 years of experience in Karachi, Pakistan, the estimated annual salary range is PKR 600,000 to PKR 900,000. This translates to approximately PKR 50,000 to PKR 75,000 per month.

Benefits:

• Full-time employment with a clear Monday to Saturday work schedule.

• Exposure to diverse marketing and design challenges within the aesthetics industry.

• Opportunities for professional development and skill enhancement in both marketing and graphic design.

• Potential for career progression within a growing client base of Sperton Global AS.

• On-site work environment conducive to collaboration and learning.

Working Hours: 11:00 AM to 7:00 PM, Monday to Saturday (6 days a week). This schedule is typical for roles requiring consistent daily presence and engagement, with a focus on operational coverage.

📝 Enhancement Note: The salary estimate is based on research of similar junior-level marketing and design roles in Karachi, Pakistan, considering the experience level and typical benefits offered in the region. The working hours are detailed as provided, reflecting a standard full-time engagement with a Saturday work requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates within the Aesthetics and Healthcare sector, a dynamic industry focused on client well-being and visual enhancement. Sperton Global AS itself is a recruitment and consulting firm with an international reach, focused on facilitating client success through strategic hiring.

Company Size: Sperton Global AS is part of a larger international group, indicating a structured organization. The client's aesthetics clinic size is not specified but is likely a medium-sized business requiring dedicated marketing support. This environment offers opportunities for significant individual contribution.

Founded: Sperton Global AS, as part of Sperton Global, has an established presence in recruitment and consulting. The founding date of the specific client aesthetics clinic is not provided, but its operational focus suggests a business that values client experience and brand perception.

Team Structure:

• The role will likely report to a Marketing Manager or a Senior Marketing Executive within the client's organization.

• The graphic design and marketing functions may be integrated or separate, with this role serving as a key point of contact for both.

• Collaboration will be essential with clinic staff, management, and potentially external agencies or vendors managed by Sperton. Methodology:

• The marketing approach for the aesthetics clinic will likely be a blend of digital marketing strategies (social media, paid ads, SEO) and creative collateral production, emphasizing visual appeal and client engagement.

• Sperton Global AS's methodology focuses on efficient and effective recruitment to match clients with suitable candidates.

Company Website: https://career.sperton.com

📝 Enhancement Note: The dual context of Sperton Global AS as a recruitment firm and the client's specific industry (Aesthetics Clinic) shapes the work environment. The operations focus is on delivering marketing and design services effectively for the client's business needs.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level to junior position (0-2 years of experience), designed for individuals starting their careers in marketing and graphic design. It offers foundational experience in both creative production and marketing campaign execution.

Reporting Structure: The Junior Marketing Executive & Graphic Designer will report to a Marketing Manager or a senior marketing lead within the client's aesthetics clinic. This provides direct mentorship and guidance.

Operations Impact: The role's impact is directly tied to enhancing the clinic's brand visibility, customer engagement, and overall marketing effectiveness. Successful execution of design and marketing tasks contributes to lead generation and client acquisition efforts for the aesthetics clinic.

Growth Opportunities:

• Deepen expertise in graphic design tools and digital marketing platforms.

• Develop a strong portfolio of successful marketing campaigns and design projects.

• Gain experience in campaign planning, execution, and performance analysis.

• Potential to specialize further in graphic design, social media management, or broader marketing coordination.

• Opportunity for advancement to Marketing Executive, Senior Graphic Designer, or Marketing Coordinator roles within the client organization or Sperton's network.

📝 Enhancement Note: The growth trajectory is clearly defined for a junior professional, moving from execution to more strategic involvement over time, with potential for specialization within the marketing and design functions.

🌐 Work Environment

Office Type: The position is on-site at an Aesthetics Clinic located in Clifton Block 4, Karachi. This setting likely offers a professional, client-facing environment.

Office Location(s): Clifton Block 4, Karachi, Pakistan. This is a well-known commercial and residential area in Karachi, offering accessibility.

Workspace Context:

• A professional office environment within an aesthetics clinic, likely featuring a modern and client-oriented workspace.

• Access to necessary design software and potentially marketing tools for campaign execution.

• Opportunities for direct collaboration with clinic staff, management, and potentially clients, fostering a dynamic work atmosphere.

• The Saturday work requirement indicates a commitment to operational continuity and client service.

Work Schedule: Full-time, from 11:00 AM to 7:00 PM, Monday to Saturday. This is a demanding schedule but provides consistent operational presence and ample opportunity for skill development and project completion.

📝 Enhancement Note: The on-site requirement and specific working hours are key details for candidates to consider for work-life integration. The clinic environment suggests a focus on client experience and professional presentation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and creative skills.

• Design Challenge/Portfolio Review: A practical assessment, potentially involving a small design task or an in-depth review of the candidate's portfolio to evaluate their design process, creativity, and technical proficiency.

• Behavioral/Situational Interview: Discussion about past experiences, problem-solving abilities, teamwork, and how candidates handle pressure and deadlines, particularly in a marketing and design context.

• Final Interview: Meeting with hiring manager or senior leadership to discuss role fit, career aspirations, and cultural alignment with the clinic and Sperton's values.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, prioritizing projects that align with the aesthetics industry and digital marketing needs.

• Showcase Process: For each project, briefly explain the brief, your role, your design process, the tools used, and the outcome.

• Highlight Versatility: Include examples of different types of collateral (social media, ads, print) to demonstrate adaptability.

• Quality over Quantity: Ensure all presented work is high-resolution and professionally displayed.

• Link Clearly: Provide a direct, functional link to your online portfolio.

Challenge Preparation:

• Be prepared for a design task that might involve creating a social media graphic or a simple ad based on a given brief.

• Practice articulating your design choices and rationale concisely.

• Understand the target audience for an aesthetics clinic and how design can appeal to them.

• Research common marketing strategies for the aesthetics industry.

📝 Enhancement Note: The portfolio is the most critical component of the application for this role. Candidates should treat its preparation and presentation as a primary focus, demonstrating their ability to translate creative concepts into tangible marketing assets.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign (essential).

• Content Creation/Editing Tools: Canva, Capcut (highly beneficial).

• Social Media Management Platforms: Familiarity with tools like Hootsuite, Buffer, or native platform schedulers is a plus.

Analytics & Reporting:

• Basic understanding of marketing metrics such as engagement rates, click-through rates (CTR), reach, and impressions.

• Ability to pull basic reports from social media platforms or Google Analytics (if applicable). CRM & Automation:

• While not a primary focus, familiarity with how marketing collateral supports CRM efforts (e.g., lead generation forms, email campaigns) is advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is non-negotiable. The inclusion of Canva and Capcut suggests a need for efficient content creation, potentially for short-form video or quick social media assets.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging new ideas and visually engaging approaches to marketing.

• Client-Centricity: Ensuring all marketing efforts contribute to the positive experience and acquisition of clinic clients.

• Collaboration: Working effectively with team members and clinic staff to achieve shared goals.

• Efficiency & Timeliness: Delivering high-quality work within deadlines, crucial for campaign execution.

• Attention to Detail: Maintaining brand integrity and accuracy in all visual and written communications.

Collaboration Style:

• This role requires close collaboration with marketing leads and clinic personnel to understand campaign objectives and brand requirements.

• Expect a team environment where feedback is exchanged regularly to refine creative assets and marketing strategies.

• The ability to communicate design concepts clearly and accept constructive criticism is vital.

📝 Enhancement Note: The culture is likely to be a blend of the professional service ethos of Sperton Global AS and the client-focused, service-oriented environment of an aesthetics clinic. Emphasis will be on delivering tangible results through creative execution and efficient processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Roles: Effectively managing both graphic design tasks and marketing execution responsibilities.

• Fast-Paced Environment: Keeping up with evolving marketing trends and client demands within the aesthetics industry.

• Brand Consistency: Ensuring all creative outputs strictly adhere to brand guidelines across various platforms.

• Data Interpretation: Learning to translate basic marketing metrics into actionable insights for campaign improvement.

Learning & Development Opportunities:

• Skill Specialization: Opportunity to focus and excel in either graphic design or digital marketing execution.

• Industry Exposure: Gaining deep insights into the aesthetics and healthcare marketing landscape.

• Portfolio Building: Creating a robust portfolio with demonstrable results from real-world campaigns.

• Mentorship: Receiving guidance from experienced marketing professionals within Sperton's network and the client organization.

📝 Enhancement Note: The primary challenge is the dual nature of the role. Growth opportunities are centered on building a strong foundation in both core areas and leveraging that experience for future specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media graphic from concept to completion." (Focus on workflow, tools, and rationale)

• "How do you ensure your designs align with brand guidelines and marketing objectives?" (Highlight adherence to brief and brand strategy)

• "Walk me through a design project you are particularly proud of. What was the challenge, your approach, and the outcome?" (Portfolio case study)

• "How would you approach creating visual content for a new service launch at an aesthetics clinic?" (Demonstrate understanding of target audience and industry) Company & Culture Questions:

• "What interests you about working in the aesthetics industry?" (Show genuine interest and research)

• "How do you handle feedback on your designs?" (Assess receptiveness to critique)

• "Describe a time you had to manage multiple creative projects with competing deadlines." (Evaluate time management and prioritization)

• "What are your career aspirations in marketing and graphic design?" (Assess ambition and fit) Portfolio Presentation Strategy:

• Visual Storytelling: Use your portfolio to tell a story about your skills and impact.

• Concise Explanations: For each piece, provide brief, impactful descriptions of the objective, your role, and the results.

• Highlight Key Skills: Explicitly point out where your designs demonstrate proficiency in typography, color theory, and brand consistency.

• Be Ready for Questions: Anticipate questions about your design choices, tool usage, and process.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical proficiency, and a foundational understanding of marketing principles. The portfolio is the key to demonstrating these capabilities.

📌 Application Steps

To apply for this Junior Marketing Executive & Graphic Designer position:

• Submit your CV and a link to your online design portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to digital marketing, social media, and ideally, the healthcare or aesthetics industry. Tailor your presentation to highlight the specific skills mentioned in the job description.

• Resume Optimization: Clearly list your experience (including internships and significant projects), relevant education, and proficiency in the required design and marketing tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your creative choices, and discussing your understanding of basic marketing principles. Be prepared to discuss your portfolio in detail.

• Company Research: Familiarize yourself with Sperton Global AS and the general marketing landscape for aesthetics clinics. Understand the importance of brand consistency and client engagement in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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