Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: AccorHotel

Location: Makassar, South Sulawesi, Indonesia

Job Type: Contract

Category: Marketing Operations / Creative Services

Date Posted: 2026-09-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute innovative visual concepts and designs for a wide range of marketing materials, ensuring alignment with AccorHotel's brand identity and strategic objectives.

• Collaborate closely with the Marketing team to translate business requirements into compelling visual assets for both digital and print channels, optimizing for engagement and conversion.

• Manage the end-to-end design process for marketing campaigns and initiatives, from conceptualization to final asset delivery, adhering to strict deadlines and quality standards.

• Maintain and evolve brand consistency across all touchpoints, acting as a guardian of the brand's visual language and ensuring all creative outputs are on-message and impactful.

• Drive efficiency in design operations by organizing digital assets and staying abreast of emerging design trends and technologies to continuously enhance creative output and workflow.

📝 Enhancement Note: This role is positioned within Marketing Operations, focusing on the execution of marketing strategies through visual design. The emphasis on brand identity, digital/print asset creation, and collaboration with the Marketing team indicates a need for a designer who understands the operational aspects of marketing campaigns and can contribute to their effectiveness from a creative standpoint. The "Contract" employment type suggests a project-based or temporary need, potentially for specific campaign launches or to support a busy period.

📈 Primary Responsibilities

• Conceptualize and design engaging visual assets, including digital advertisements, social media graphics, website banners, email templates, and print collateral (brochures, flyers, event materials).

• Ensure all design outputs strictly adhere to established brand guidelines, maintaining consistency in typography, color palettes, imagery, and overall aesthetic across all platforms.

• Partner with marketing managers and campaign specialists to understand project briefs, target audience, and desired outcomes, providing creative solutions that meet strategic goals.

• Prepare and optimize design files for various media, including web, social media platforms (various aspect ratios and formats), and print production (bleed, resolution, CMYK).

• Manage the full lifecycle of design projects, from initial briefing and concept development through revisions and final asset delivery, ensuring timely completion and effective communication of project status.

• Contribute creative ideas and solutions during marketing team brainstorming sessions and strategy meetings to enhance campaign effectiveness and brand storytelling.

• Maintain and organize a comprehensive digital asset library, ensuring all design files are properly named, categorized, and accessible for future use by relevant teams.

• Stay updated on the latest graphic design trends, software advancements, and best practices, particularly within the hospitality and travel industry, to infuse innovation into designs.

• Conduct quality assurance checks on all design work to identify and rectify any errors in layout, typography, color, or messaging before final delivery.

• Support the development of visual assets for internal communications and presentations, contributing to a cohesive internal brand experience.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate independently on creative tasks while also being a strong team player. The emphasis on "converting designs to appropriate formats" and managing "multiple projects simultaneously, meeting deadlines" points to an operations-focused approach to creative production, requiring strong organizational skills and efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a closely related field.

Experience: Minimum of 2-5 years of professional experience as a Graphic Designer, with a demonstrable track record of creating impactful marketing collateral.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level command of Photoshop, Illustrator, and InDesign is critical for creating and manipulating a wide range of visual assets.

• Visual Communication & Design Principles: Strong understanding of typography, color theory, layout, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Brand Identity Management: Proven ability to develop and maintain consistent brand guidelines across diverse marketing materials.

• Digital Asset Creation: Experience designing for digital platforms, including social media, web banners, email marketing, and digital advertisements.

• Print Production Knowledge: Familiarity with print processes, file preparation (CMYK, resolution, bleed), and terminology for print collateral.

• Project Management & Time Management: Excellent organizational skills, ability to prioritize tasks, manage multiple projects concurrently, and meet tight deadlines in a fast-paced environment.

• Collaboration & Communication: Strong interpersonal skills for effective collaboration with marketing teams and stakeholders, with the ability to articulate design rationale clearly.

• Attention to Detail: Meticulous approach to design, ensuring accuracy in all aspects of visual execution and brand adherence.

Preferred Skills:

• Video Editing & Motion Graphics: Experience with software like Adobe After Effects or Premiere Pro for creating animated graphics, short promotional videos, or dynamic social media content.

• UI/UX Design Fundamentals: Basic understanding of user interface and user experience principles can be beneficial for web-related design tasks.

• Photography & Image Editing: Skills in basic photography and advanced image manipulation techniques.

• Experience in Hospitality/Travel Industry: Familiarity with the visual language and marketing nuances of the hotel and tourism sector.

📝 Enhancement Note: The AI-identified experience level of "2-5 years" aligns well with the responsibilities and the need for proficiency in industry-standard software and design principles. The inclusion of "Video Editing" and "Motion Graphics" as preferred skills suggests the company is looking for a designer capable of producing more dynamic and modern content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 8-10 diverse projects that demonstrate proficiency across digital and print media.

• Projects should highlight your ability to translate marketing objectives into compelling visual narratives and solve design challenges effectively.

• Include case studies or descriptions for at least 3-4 key projects, detailing the brief, your creative process, challenges faced, solutions implemented, and the impact of your design work.

• Showcase examples of brand identity application, demonstrating consistency across various collateral types.

• Evidence of experience with digital advertising formats, social media content creation, and print production. Process Documentation:

• Demonstrate an understanding of the design workflow from briefing to final asset delivery, including revision cycles and stakeholder feedback integration.

• Provide examples of how you manage project timelines and communicate progress on design tasks.

• Showcase your approach to maintaining design consistency and adherence to brand guidelines throughout a project lifecycle.

• Illustrate your methods for preparing and optimizing design files for different output requirements (e.g., web vs. print).

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis here is on demonstrating not just creative output but also the ability to execute within operational constraints (deadlines, brand guidelines, various formats), which is key for a marketing operations function. The request for process documentation implies a need for a designer who thinks systematically about their work.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Makassar, Indonesia, a competitive salary range is estimated between IDR 6,000,000 - IDR 10,000,000 per month.

Benefits:

• Contractual Employment: Opportunity to gain experience within a well-established international hospitality brand.

• Professional Development: Potential exposure to diverse marketing campaigns and creative challenges within the AccorHotel network.

• Work Experience: Chance to build a robust portfolio with high-profile projects in the hospitality sector.

• Networking Opportunities: Collaboration with a global team and exposure to international marketing standards.

• Potential for Extension/Future Opportunities: Successful contract performance may lead to further opportunities within AccorHotels.

Working Hours: Standard full-time contract hours, typically 40 hours per week, Monday to Friday, with potential for occasional overtime during peak campaign periods or project deadlines.

📝 Enhancement Note: As the original listing did not specify salary or benefits, this section has been populated with an estimated salary range based on regional research for a mid-level Graphic Designer in Makassar, Indonesia, and common benefits for contract roles in the hospitality industry. The estimated salary is based on cost of living and average compensation for similar roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality (Hotels & Resorts)

Company Size: AccorHotels is a global leader in the hospitality industry, employing over 300,000 individuals across more than 110 countries and 5,000 hotels. This indicates a large, structured organization with established processes.

Founded: Accor was founded in 1963, bringing decades of experience and a deep understanding of the hospitality market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department at Novotel Makassar Grand Shayla, reporting to a Marketing Manager or a Head of Marketing.

• The role involves close collaboration with marketing specialists, campaign managers, content creators, and potentially other creative professionals or agencies.

• Cross-functional interaction may extend to Sales, Operations, and Hotel Management teams for specific project requirements. Methodology:

• Data-Driven Marketing: While this role is creative, designs will likely be informed by marketing data and campaign performance metrics to ensure effectiveness.

• Brand-Centric Approach: All creative output will be guided by Accor's global brand standards and the specific positioning of the Novotel brand.

• Agile Project Execution: Given the dynamic nature of marketing campaigns, expect a workflow that allows for quick iterations and adaptations to meet evolving needs.

Company Website: https://www.accor.com/en/

📝 Enhancement Note: AccorHotels operates with a global framework for brand management and marketing, meaning brand guidelines and operational procedures are well-defined. For a Graphic Designer, this means working within established parameters while still having creative freedom to innovate within those boundaries. The "Contract" nature of the role might mean integration into a specific project team rather than the permanent marketing department structure.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is focused on the execution of creative tasks aligned with marketing operational needs. It requires a solid foundation in design principles and software, coupled with the ability to manage projects efficiently and deliver high-quality assets consistently. The scope is primarily tactical, supporting broader marketing strategies.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or a similar leadership role within the hotel's marketing department. This manager will oversee project assignments, provide creative direction, and manage performance evaluations.

Operations Impact: The Graphic Designer's impact is crucial for the visual communication and brand perception of Novotel Makassar Grand Shayla. Effective designs directly influence customer engagement, brand recall, conversion rates for marketing campaigns, and the overall guest experience, contributing significantly to the hotel's sales and revenue goals.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital design, motion graphics, or specific areas like UI/UX through project involvement and potential training.

• Brand Expertise: Develop a strong understanding of international hospitality branding and marketing strategies, which can be valuable for future roles in the industry.

• Portfolio Enhancement: Build a robust portfolio with high-impact projects for a globally recognized brand, enhancing future career prospects.

• Networking: Establish professional connections within the AccorHotels network, potentially leading to future contract extensions or permanent positions.

• Project Leadership: With proven success, may have opportunities to lead design aspects of specific campaigns or take on more complex creative challenges.

📝 Enhancement Note: The growth analysis is tailored to a contract role. While direct career progression within Accor might be limited during the contract period, the emphasis is on skill enhancement, portfolio building, and networking, which are key for any mid-level professional seeking future opportunities.

🌐 Work Environment

Office Type: The role is based on-site at the Novotel Makassar Grand Shayla hotel. This implies working within a corporate office environment typical of a hotel's administrative section, likely co-located with other hotel departments.

Office Location(s): Novotel Makassar Grand Shayla, located in Makassar, South Sulawesi, Indonesia. Specific address details would be provided upon inquiry or offer.

Workspace Context:

• Collaborative Environment: Expect to work closely with the marketing team in an open or semi-open office setting, facilitating easy communication and collaboration.

• Tools & Technology: Access to standard office equipment, reliable internet, and the necessary software licenses (Adobe Creative Suite) will be provided.

• Team Interaction: Regular team meetings, brainstorming sessions, and project-specific discussions will be part of the daily routine, fostering a dynamic work atmosphere.

Work Schedule: Full-time, on-site role. The standard work schedule will likely be Monday to Friday, during typical business hours, but flexibility may be required to meet project deadlines or support urgent marketing needs.

📝 Enhancement Note: The "On-site" work arrangement is clearly stated. The description emphasizes the collaborative nature of a hotel marketing office environment and the provision of necessary tools, which is standard for such roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application and resume review, focusing on experience, skills, and portfolio relevance.

• Portfolio Review: A dedicated session or request for a detailed portfolio review to assess design quality, creativity, technical proficiency, and brand alignment. Be prepared to discuss your process and rationale behind selected projects.

• Skills Assessment: May include a short design challenge or a discussion about problem-solving approaches to specific design scenarios relevant to hospitality marketing.

• Behavioral & Situational Interviews: Questions assessing your ability to collaborate, manage time, handle feedback, and adapt to changing priorities, often conducted by the Marketing Manager or HR.

• Final Interview: Potentially with a higher-level manager or department head to confirm fit and discuss contract terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent your skills in digital and print design, brand consistency, and your ability to meet marketing objectives. Prioritize work relevant to the hospitality industry if possible.

• Tell a Story: For each project, clearly articulate the challenge, your creative process, the tools used, the solutions you devised, and the outcomes or impact. Use metrics where available.

• Showcase Process: Include wireframes, mood boards, or early concepts to illustrate your thought process and iterative design approach.

• Highlight Brand Adherence: Demonstrate how you applied brand guidelines and maintained consistency across different deliverables.

• Technical Proficiency: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Familiarize yourself with AccorHotels' brands, particularly Novotel, and recent marketing campaigns.

• Practice quick conceptualization for common marketing needs (e.g., social media post, promotional flyer).

• Be ready to discuss how you would approach designing for a specific hotel event or promotion.

• Prepare to articulate your understanding of target audiences within the hospitality sector.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a Graphic Designer role, emphasizing the critical nature of the portfolio and the need to showcase both creative talent and operational efficiency in design execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital asset creation, and photo retouching.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design of print collateral (brochures, flyers, presentations) and digital publications.

• Microsoft Office Suite / Google Workspace: For document creation, presentations, and general office tasks.

Analytics & Reporting:

• While not a primary tool for this role, understanding how designs perform on digital platforms (e.g., engagement rates on social media) is beneficial. Familiarity with basic analytics dashboards might be a plus. CRM & Automation:

• No direct CRM or automation tools are expected for this design role, but an understanding of how design assets integrate into marketing automation platforms or email marketing systems is advantageous. Collaboration & Project Management:

• Communication Platforms: Slack, Microsoft Teams, or similar for team communication.

• Project Management Tools: Potentially Asana, Trello, Jira, or internal Accor systems for task tracking and workflow management.

• Digital Asset Management (DAM) systems: Experience with or ability to adapt to Accor's internal DAM system for storing and managing creative assets.

📝 Enhancement Note: The focus here is on the core design software. Mentioning DAM systems and project management tools acknowledges the operational context of the role within a larger organization.

👥 Team Culture & Values

Operations Values:

• Excellence: Striving for high-quality design output that reflects positively on the Novotel brand and AccorHotels.

• Collaboration: Working effectively with marketing colleagues, understanding their needs, and contributing to team success.

• Efficiency: Delivering creative solutions within deadlines and optimizing design processes for timely asset production.

• Innovation: Bringing fresh ideas and creative concepts to marketing campaigns while respecting brand integrity.

• Guest Focus: Understanding that design choices ultimately impact the guest experience and contribute to the hotel's overall appeal.

Collaboration Style:

• Proactive Communication: Regularly sharing progress, seeking clarification, and providing updates to marketing stakeholders.

• Feedback Integration: Openness to constructive criticism and ability to incorporate feedback effectively into design revisions.

• Team-Oriented: Willingness to support colleagues and contribute to a positive, productive team environment.

• Brand Stewardship: Acting as a guardian of the brand, ensuring all visual communications are consistent and professional.

📝 Enhancement Note: The values and collaboration style are inferred from the general expectations of a corporate marketing team within a global hospitality brand, emphasizing quality, teamwork, and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively expressing creative vision within strict brand guidelines and corporate identity standards.

• Managing Multiple Project Demands: Juggling numerous design requests from different marketing initiatives with competing deadlines.

• Adapting to Evolving Marketing Needs: Quickly understanding and visually representing new campaign objectives, target audiences, or promotional offers.

• Feedback Interpretation: Navigating subjective feedback and translating it into actionable design revisions while maintaining design integrity.

• Remote Collaboration (if applicable): If the team has remote members or if external agencies are involved, ensuring seamless collaboration and asset sharing across different locations.

Learning & Development Opportunities:

• Advanced Software Skills: Opportunities to refine proficiency in Photoshop, Illustrator, InDesign, and potentially explore motion graphics software.

• Industry-Specific Design: Gaining specialized knowledge in visual marketing for the hospitality and travel sectors, understanding guest psychology and brand positioning.

• Project Management Techniques: Learning how to manage design projects more effectively within a corporate structure.

• Cross-Functional Exposure: Understanding how design fits into the broader marketing and sales strategies of a large hotel chain.

📝 Enhancement Note: These challenges and opportunities are typical for a mid-level designer in a corporate marketing setting, with a specific nod to the hospitality industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief and translating it into a visual concept for a new campaign." (Focus on your methodology, research, and ideation phases).

• "How do you ensure brand consistency across a variety of marketing materials, especially when working with different channels like social media and print?" (Highlight your understanding of brand guidelines and your systematic approach).

• "Walk me through a project where you had to manage multiple design requests with tight deadlines. How did you prioritize and ensure timely delivery of high-quality work?" (Prepare a specific example demonstrating your time management and organizational skills). Company & Culture Questions:

• "What do you know about AccorHotels and the Novotel brand? What appeals to you about working in the hospitality industry?" (Research Accor's mission, values, and Novotel's target audience).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to feedback and ability to iterate effectively).

• "Describe a time you collaborated with a marketing team or other stakeholders on a design project. What was your role, and how did you contribute to the team's success?" (Prepare an example showcasing your teamwork and communication skills). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (digital, print) or by campaign.

• Highlight Key Projects: Be ready to dive deep into 2-3 of your strongest projects, explaining the client/objective, your creative process, challenges, solutions, and results.

• Showcase Versatility: Demonstrate your range of skills, from conceptualization to final execution across different media.

• Emphasize Operational Aspects: When discussing projects, mention how you managed deadlines, client feedback, and file preparation for production.

• Prepare for Questions: Anticipate questions about your design choices, software proficiency, and how you stay updated on design trends.

📝 Enhancement Note: These interview questions and preparation tips are crafted to assess not only creative talent but also the operational readiness and collaborative spirit required for a Graphic Designer role within a corporate marketing department.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on SmartRecruiters.

• Tailor Your Resume: Ensure your resume clearly highlights experience in graphic design, proficiency with Adobe Creative Suite, and any relevant experience in marketing or hospitality. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant design samples. Ensure it is easily accessible online (e.g., personal website, Behance, LinkedIn) and clearly showcases your digital and print design capabilities. Prepare a brief narrative for each key project.

• Prepare for a Design Challenge: Be ready for a potential skills assessment or a brief design task that simulates a real-world marketing request. Practice quick concept development and justification.

• Research AccorHotels & Novotel: Understand the company's brands, values, and the specific positioning of Novotel Makassar Grand Shayla. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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