Midweight Graphic Designer

📍 Job Overview

Job Title: Mid-Weight Graphic Designer

Company: Epetōme (Recruited by HyperGrowth Recruitment)

Location: London, England, United Kingdom (Remote - UK Based)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-30

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (UK Based)

🚀 Role Summary

• Focus on creating high-performing paid advertising creative for a fast-growing DTC gut health brand, Epetōme.

• Develop a range of static, carousel, and motion graphics for international markets (UK, US, Germany), primarily for Meta platforms.

• Ensure strict brand consistency across all creative assets, balancing performance-driven requirements with the overall brand identity.

• Collaborate with the wider creative team to support organic social, CRM, web, and print initiatives.

• Utilize a strong understanding of design principles and how creative impacts campaign performance.

📝 Enhancement Note: While the title is "Graphic Designer," the emphasis on paid advertising performance, adaptation for international markets and placements, and iteration based on performance feedback strongly aligns this role with Marketing Operations and Creative Operations functions, particularly within a high-growth DTC environment. The role requires a strategic understanding of how creative drives business outcomes, a core tenet of operations roles.

📈 Primary Responsibilities

• Design and produce high-quality static, carousel, and motion graphics for paid social campaigns, primarily on Meta.

• Adapt creative assets for various Meta placements, audiences, and international markets (UK, US, Germany), including German-language adaptations.

• Develop short-form and longer-form motion assets, editing existing footage and using animation/typography to enhance messaging.

• Maintain brand consistency across all Epetōme's customer touchpoints, from paid ads to organic social, CRM, web, and print materials.

• Iterate on creative designs based on performance feedback and data-driven insights to optimize campaign effectiveness.

• Support the wider creative team with ad-hoc design needs for shoots, events, packaging, and other brand activations.

• Ensure a high standard of typography, layout, color, and visual hierarchy in all design outputs.

• Deliver high-quality work at pace, managing multiple briefs concurrently in a fast-moving environment.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven creative and adaptation for multiple markets, which is a key operational aspect of marketing campaigns. The need to iterate based on feedback and maintain brand consistency across diverse channels points to a structured approach to creative asset management.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a degree or relevant certification in Graphic Design, Digital Media, or a related field is typically expected for a Mid-Weight role.

Experience: 2-5 years of experience in a Graphic Designer role, preferably within a Direct-to-Consumer (DTC), eCommerce, consumer goods, or a similarly fast-paced creative environment.

Required Skills:

• Proven experience in digital and paid-social creative design, demonstrated through a strong portfolio.

• Proficient in the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.

• Strong command of Figma for collaborative design workflows.

• Deep understanding of how creative assets perform on Meta platforms and how design choices influence campaign effectiveness.

• Ability to adapt creative content for different placements, audience segments, and international markets.

• Excellent design fundamentals, including typography, layout, color theory, and visual hierarchy.

• Experience creating a mix of static, carousel, motion, and video assets.

• Meticulous attention to detail and the ability to strictly adhere to established brand guidelines.

• Comfort receiving and acting upon performance feedback to inform creative iteration.

• Demonstrated ability to manage multiple design briefs and deliver consistently under pressure. Preferred Skills:

• Experience working with subscription-based brands or health/wellness products.

• Familiarity with A/B testing creative variations for performance optimization.

• Basic understanding of German language for adapting creative assets (though not explicitly required for the role).

📝 Enhancement Note: The emphasis on performance feedback integration and adaptation for international markets suggests a need for analytical thinking and a data-informed approach to creative, which is crucial for operations roles that bridge creative execution and business results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio with a significant focus on digital and paid-social creative assets.

• Include examples of static, carousel, and motion graphics designed for advertising platforms, ideally Meta.

• Demonstrate the ability to adapt creative for different markets and target audiences.

• Present case studies or examples that highlight how design choices contributed to campaign performance or met specific marketing objectives.

• Highlight work that adheres to strict brand guidelines while still being engaging and performance-oriented. Process Documentation:

• While not explicitly stated as a formal requirement, candidates are expected to demonstrate an understanding of the process behind creating performance-driven creative. This includes:

  • Workflow for concept development to final asset delivery for paid campaigns.

  • Methods for incorporating performance data and feedback into iterative design cycles.

  • Strategies for ensuring brand consistency across diverse creative outputs and international markets.

  • Understanding of asset adaptation processes for different platform specifications and audience segments.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It serves as the primary "process documentation" as it visually represents the candidate's ability to execute the required tasks and adhere to operational standards of performance, consistency, and adaptability.

💵 Compensation & Benefits

Salary Range: £35,000 - £38,000 per annum.

• 📝 Enhancement Note: This salary range is competitive for a Mid-Weight Graphic Designer in the UK, especially for a remote position within a high-growth DTC company. London-based roles often command higher salaries due to cost of living, but the remote nature and specific industry context (DTC, health/wellness) are factored into this estimate. Research from industry benchmarks for similar roles in the UK market supports this range.

Benefits:

• Up to 10% annual bonus based on company and individual performance.

• 25 days of annual holiday, plus an additional day for each year of service.

• Fully remote role (UK-based) with paid travel to London for necessary shoots or events.

• Complimentary ongoing subscription to Epetōme products.

• Discount scheme for friends and family.

• Quarterly team meet-ups to foster collaboration and team cohesion.

• Access to co-working spaces worldwide for flexibility and networking.

• Enhanced maternity leave policy.

• Life insurance policy.

• Opportunity to work in a high-growth environment with tangible progression opportunities.

Working Hours: Approximately 40 hours per week.

• 📝 Enhancement Note: While a standard 40-hour week is implied, the remote nature and fast-paced DTC environment suggest potential for flexibility, but also an expectation of responsiveness and dedication to meeting campaign deadlines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness (specifically Gut Health), Direct-to-Consumer (DTC), eCommerce.

Company Size: Fast-growing, likely a startup or scale-up environment. The exact size isn't specified, but "fast-growing" implies a dynamic team where individual contributions have a significant impact.

Founded: Epetōme is a relatively new brand, driven by nutritionist Emily English, focusing on science-backed gut health solutions.

Team Structure:

• The graphic designer will join Epetōme's creative team.

• This team likely collaborates closely with marketing, performance marketing, and potentially product development.

• Reporting structure is not detailed, but it's implied the role will work under a Creative Lead or Marketing Manager.

• Close collaboration with performance marketing specialists will be key to understanding campaign data and iterating creative. Methodology:

• Data-Driven Creative: A core methodology is using performance data from paid advertising to inform and iterate on creative assets.

• Brand-Centric Approach: Maintaining brand consistency and identity is paramount across all creative outputs, even for performance-focused ads.

• Agile Workflow: The fast-paced DTC environment suggests an agile approach to creative production, requiring quick turnarounds and adaptability.

• Customer Journey Focus: While paid creative is primary, the role supports other touchpoints (social, CRM, web), indicating an understanding of the broader customer journey.

Company Website: https://epetome.com/

📝 Enhancement Note: The company's focus on science-backed health products and a DTC subscription model suggests a culture that values evidence, customer education, and efficient, data-informed growth strategies. The "fast-growing" nature implies a need for adaptable and results-oriented individuals.

📈 Career & Growth Analysis

Operations Career Level: Mid-Weight Graphic Designer. This level signifies a solid foundation in design principles and software, with emerging experience in applying design to business objectives, particularly performance marketing. The role is beyond junior execution and involves more strategic thinking about creative impact.

Reporting Structure: Likely reports to a Senior Designer, Creative Lead, or Head of Marketing. Will work collaboratively with performance marketers and potentially other members of the broader marketing and creative teams.

Operations Impact: This role directly impacts revenue by creating advertising assets designed to drive conversions and customer acquisition. The effectiveness of the paid media spend is heavily influenced by the quality and performance of the creative produced. The role bridges the gap between creative execution and marketing performance metrics.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for paid social platforms and optimizing creative for maximum ROI.

• Brand Strategy Involvement: As the brand grows, opportunities may arise to contribute more to broader brand strategy and campaign conceptualization.

• Cross-functional Skill Development: Gain exposure to CRM, web design, and other areas of marketing, broadening skill sets.

• Leadership Potential: With demonstrated success and growth, potential to move into Senior Designer or Creative Lead roles within Epetōme or similar high-growth companies.

• Industry Expertise: Become a specialist in the DTC health and wellness sector, a rapidly expanding and evolving market.

📝 Enhancement Note: The growth path here is focused on leveraging design skills within a performance marketing context. Moving from "creating assets" to "driving business outcomes through creative" is a key operational growth trajectory.

🌐 Work Environment

Office Type: Fully remote, with occasional travel to London for shoots or events. This indicates a modern, distributed work environment that prioritizes flexibility and employee autonomy.

Office Location(s): Primarily remote within the United Kingdom. Travel to London will be required for specific, in-person needs like photoshoots or events.

Workspace Context:

• Autonomy & Flexibility: The remote setup allows for a high degree of personal control over the work environment and schedule, within the bounds of campaign needs.

• Digital Collaboration Tools: Expect reliance on digital collaboration platforms (e.g., Slack, Asana, Figma, Google Workspace) for communication, project management, and asset sharing.

• Performance-Oriented Culture: The emphasis on paid social performance suggests a data-driven and results-focused work environment where creative is viewed as a key driver of business success.

• Team Connection: While remote, the company fosters connection through quarterly meet-ups and access to co-working spaces, aiming to balance remote flexibility with team cohesion.

Work Schedule: Standard full-time hours (approx. 40 hours/week). While remote, adherence to project timelines and responsiveness during core working hours will be important. Flexibility may exist in structuring the workday, but deadlines for campaign launches and iterations are critical.

📝 Enhancement Note: The remote and collaborative nature of the work environment necessitates strong self-management, clear communication, and comfort with digital collaboration tools, all of which are operational essentials for distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume and portfolio link.

2. Initial Screening: Likely a brief call with HyperGrowth Recruitment to assess initial fit, experience, and salary expectations.

3. Portfolio Review & Creative Task: A more in-depth discussion with the Epetōme hiring team, focusing on portfolio highlights. This may include a specific creative task or a review of how you would approach a given brief, emphasizing performance and brand consistency.

4. Team/Hiring Manager Interview: A final interview to assess cultural fit, strategic thinking, and alignment with the team's working style.

Portfolio Review Tips:

• Curate for Impact: Select your strongest pieces, prioritizing those demonstrating paid social creative, performance iteration, and brand consistency.

• Showcase Process: For key pieces, briefly explain the brief, your creative process, the tools used, and critically, how the creative performed or how you would measure its success.

• Highlight Adaptability: Include examples of how you've adapted creative for different platforms, audiences, or markets.

• Motion & Video: Ensure your motion graphics and video editing skills are well-represented if applicable to your work.

• Be Concise: Focus on quality over quantity. Ensure your portfolio is easy to navigate and clearly articulates your role in each project.

Challenge Preparation:

• Be prepared to discuss your understanding of Meta ad performance metrics and how creative influences them.

• Prepare to articulate your process for adapting creative for different international markets and languages.

• Think about how you balance brand identity with performance-driven design requirements.

• Have examples ready of how you've used feedback (especially performance data) to iterate on designs.

📝 Enhancement Note: The emphasis on performance and iteration in the interview process suggests that candidates should frame their experience not just as design execution, but as contributing to measurable marketing outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For image manipulation, asset creation, and static ad design.
  • Illustrator: For vector graphics, logos, and icon design.
  • InDesign: For layout design, potentially for print collateral or more structured web assets.
  • After Effects: For motion graphics, animations, and dynamic ad elements.
  • Premiere Pro: For video editing, cutting footage, and creating video ads.

• Figma: Essential for collaborative design, prototyping, and potentially for creating UI elements or web assets.

Analytics & Reporting:

• While not a primary tool for this role, a general understanding of how design impacts analytics platforms (e.g., Meta Ads Manager, Google Analytics) is beneficial. Awareness of metrics like CTR, CPC, CPA, and conversion rates will be important context. CRM & Automation:

• Not directly used by the designer, but understanding that assets will feed into CRM and marketing automation platforms for campaigns is helpful.

📝 Enhancement Note: Proficiency across the entire Adobe Creative Suite, with a strong emphasis on After Effects and Premiere Pro for motion/video, alongside Figma, is critical for this role. This combination is standard for modern digital creative roles that support performance marketing.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering measurable results and optimizing for campaign success.

• Data-Informed: Decisions and iterations are guided by performance data and analytics.

• Brand Integrity: Commitment to maintaining a consistent and strong brand identity across all touchpoints.

• Agility & Adaptability: Ability to respond quickly to market changes, campaign feedback, and new creative briefs.

• Collaboration: Working effectively with cross-functional teams to achieve common goals.

• Growth Mindset: Embracing learning, iteration, and continuous improvement.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with performance marketers and potentially broader marketing teams, requiring clear communication and a collaborative spirit.

• Feedback-Oriented: A culture of constructive feedback is essential, especially for iterating on performance creative.

• Shared Ownership: While roles are defined, there's likely a sense of shared responsibility for campaign success between creative and marketing teams.

• Proactive Communication: Given the remote nature, proactive and clear communication is key to ensuring alignment and smooth workflow.

📝 Enhancement Note: The values reflect a typical high-growth DTC marketing operation, where creativity is strategically applied to achieve business objectives, backed by data and a strong brand foundation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Performance vs. Brand: Consistently creating visually appealing and on-brand assets that also meet the demanding performance metrics of paid social platforms.

• Rapid Iteration: The need to quickly produce multiple creative variations based on performance data and market trends.

• International Adaptation: Adapting creative for different cultural nuances, languages (even without speaking them fluently), and platform specificities across the UK, US, and Germany.

• Pace of Work: The fast-paced DTC environment requires consistent output and the ability to manage numerous concurrent briefs without compromising quality.

Learning & Development Opportunities:

• Advanced Performance Creative Techniques: Deepen understanding of what makes paid social ads effective across different formats and platforms.

• Cross-Channel Creative Strategy: Develop skills in creating cohesive creative strategies that span paid social, organic social, CRM, and web.

• DTC & Health Sector Expertise: Become an expert in the nuances of marketing within the rapidly growing health and wellness DTC space.

• Data Analysis for Creatives: Improve ability to interpret campaign performance data and translate insights into actionable design improvements.

• Potential for Leadership: Grow into senior creative roles, managing projects or leading design initiatives within a scaling company.

📝 Enhancement Note: The challenges are typical of operations roles that require bridging creative output with measurable business impact and adapting to dynamic market conditions. Growth opportunities are geared towards specialization and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing paid social ad for a DTC brand. How do you balance brand consistency with performance objectives?"

• "Walk me through a time you used performance data to iterate on a creative asset. What was the outcome?"

• "How would you approach adapting a successful UK ad campaign for the German market, considering potential cultural or platform differences?"

• "Imagine we need to test three different creative concepts for a new product launch on Meta. What would be your approach to designing these variations?" Company & Culture Questions:

• "What interests you about Epetōme and the gut health industry?"

• "How do you ensure brand consistency when working on performance-driven creative?"

• "Describe your experience working in a remote, fast-paced environment. How do you manage your workflow and collaborate effectively?"

• "What are your thoughts on the balance between creative quality and speed in a DTC context?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by campaign type (paid social, organic social, etc.) or by client/brand.

• Storytelling: For each piece, briefly explain the objective, your role, your process, the tools used, and the results or learnings. Focus on the "why" behind your design decisions.

• Performance Focus: Highlight examples where your creative directly contributed to positive campaign metrics.

• Demonstrate Adaptability: Showcase instances where you've adapted creative for different formats, placements, or markets.

• Technical Proficiency: Be ready to discuss your use of Adobe Creative Suite and Figma, and any specific techniques you employed.

• Conciseness: Be prepared to present key highlights efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should emphasize a data-informed, performance-oriented mindset. Candidates need to demonstrate not just design skill, but an understanding of how their creative work contributes to business goals and how they adapt to achieve those goals.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the HyperGrowth Recruitment platform.

• Portfolio Customization: Tailor your portfolio to prominently feature your most relevant paid social, digital, and performance-driven creative work. Ensure it is easily navigable and clearly showcases your design process and results.

• Resume Optimization: Highlight your experience in DTC, eCommerce, performance marketing creative, and proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Designed creative that increased CTR by X%").

• Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and your ability to maintain brand consistency. Prepare specific examples from your portfolio to illustrate your skills and experience.

• Company Research: Familiarize yourself with Epetōme's brand, products, and mission. Understand their target audience and marketing approach to better align your responses with their goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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