Brand Designer - Marketing

📍 Job Overview

Job Title: Brand Designer - Marketing

Company: Saphe A/S

Location: København, Denmark

Job Type: Full-Time

Category: Marketing Operations / Brand Marketing

Date Posted: 2026-09-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive and evolve Saphe's visual brand identity across all commercial channels, acting as the primary visual gatekeeper.

• Develop compelling visual brand and campaign concepts, ensuring a strong, consistent, and premium brand presence across diverse markets and customer touchpoints.

• Create a wide array of digital and physical assets, including website elements, marketing campaign materials, social media content, customer communications, POS materials, packaging, and merchandise.

• Collaborate closely with the UX Designer and the broader marketing team to ensure a cohesive brand and product experience, contributing to the overall design system.

📝 Enhancement Note: This role is positioned within a marketing context but has significant operational implications for brand consistency and asset creation, aligning it with marketing operations and brand management functions. The focus on "visual gatekeeper" and "driving and evolving" the brand identity highlights a strategic operational responsibility.

📈 Primary Responsibilities

• Lead the strategic development and continuous enhancement of Saphe's visual brand identity across all commercial platforms and customer touchpoints.

• Serve as the definitive visual gatekeeper, meticulously ensuring the highest standards of quality, consistency, and brand integrity in all visual outputs.

• Conceptualize and develop innovative visual brand and campaign strategies that resonate with target audiences and support business objectives.

• Translate comprehensive brand guidelines into actionable design assets for a wide range of applications, including digital advertising, social media, email marketing, website landing pages, and in-app communications.

• Take ownership of the visual brand representation for Saphe's website and all commercial landing pages, ensuring a premium and user-friendly experience.

• Design and produce essential retail assets, including Point of Sale (POS) materials, packaging sleeves, and merchandise, to reinforce brand presence in physical environments.

• Contribute to the ongoing development and refinement of templates, visual components, and design principles within Figma, ensuring scalability and maintainability of the design system.

• Explore and integrate cutting-edge visual content creation methods, including photography, video, motion graphics, and AI-generated visuals, to enhance brand storytelling and engagement.

• Foster a collaborative relationship with the UX Designer and the wider marketing team, ensuring seamless integration of brand and user experience principles.

• Manage and quality-assure deliverables from external creative agencies and partners, ensuring alignment with Saphe's brand vision and operational requirements.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic brand stewardship and hands-on execution, crucial for a Brand Designer in a growing company. The inclusion of "driving and evolving," "visual gatekeeper," and "translating brand guidelines" highlights the operational rigor required to maintain brand consistency across diverse channels.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Visual Communication, Marketing, or a related field is highly beneficial. The emphasis is on demonstrated skill and portfolio quality.

Experience: A minimum of 2-5 years of professional experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and executing brand strategies.

Required Skills:

• Figma Expertise: Advanced proficiency in Figma, including extensive experience with components, libraries, and design systems.

• Brand Identity Management: Solid understanding and practical experience in developing and maintaining brand identities, acting as a guardian of brand consistency.

• Conceptual Thinking: Demonstrated ability to develop strong visual concepts beyond simply executing existing templates.

• Digital Design Proficiency: Extensive experience in digital design, with a focus on web design and User Interface (UI) design principles.

• Asset Creation Versatility: Ability to translate brand guidelines into a diverse range of digital and physical assets.

• Strong Typography & Composition: Excellent eye for typography, composition, hierarchy, and design details.

• Adobe Creative Cloud: Proficient use of Adobe Creative Cloud suite or equivalent design software.

• Independent Work Ethic: Ability to work autonomously, take ownership of projects, and manage multiple tasks effectively.

• Collaborative Spirit: Aptitude for close, cross-functional collaboration, particularly with UX designers and marketing teams.

• Portfolio: A compelling portfolio showcasing strong brand understanding, digital design capabilities, and execution excellence.

Preferred Skills:

• Motion Design: Experience with Adobe After Effects, motion graphics, or similar animation tools.

• AI Content Generation: Active and proficient use of AI tools in the creative process; experience with Artlist is a significant advantage.

• Video & Photography: Familiarity with working with images and video content.

• Retail/POS Design: Experience designing Point of Sale (POS) materials, packaging, and other retail-specific assets.

📝 Enhancement Note: The emphasis on Figma and design systems suggests a need for operational efficiency in asset creation and brand governance. The preference for AI tools and motion design indicates a forward-looking approach to content creation within a marketing operations framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase projects where you developed or significantly contributed to a brand's visual identity, detailing the strategic thinking and execution process.

• Digital Design Examples: Present a range of digital assets, including website mockups, UI elements, social media graphics, and campaign visuals, demonstrating versatility and adherence to design principles.

• Concept Development Process: Include examples that highlight your ability to move from initial concept to final asset, illustrating your creative process and problem-solving skills.

• Systematic Design Approach: Demonstrate experience with design systems, components, and libraries (preferably within Figma), highlighting how you ensure consistency and efficiency.

Process Documentation:

• Workflow Design: Evidence of designing efficient workflows for asset creation and brand implementation across multiple channels.

• Brand Guideline Application: Examples of how you've applied and potentially evolved brand guidelines to produce a cohesive set of marketing materials.

• Quality Assurance: Showcase processes or examples that illustrate your approach to ensuring the quality and consistency of design deliverables before they are published.

• Collaboration Protocols: Examples of how you've collaborated with UX designers, marketing teams, or external partners to streamline the design process and achieve project goals.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. The requirements emphasize not just the final output but the underlying process, strategic thinking, and operational efficiency in design execution, particularly within a digital-first context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 2-5 years of experience in Copenhagen, Denmark, the estimated annual salary range is DKK 350,000 - DKK 500,000. This range accounts for the specific skill set required, including Figma expertise, brand guardianship, and digital design proficiency, as well as the cost of living in Copenhagen.

Benefits:

• Comprehensive Health Coverage: Access to robust health insurance plans, ensuring well-being.

• Professional Development: Opportunities for continuous learning through workshops, courses, and potentially attendance at design conferences.

• Generous Paid Time Off: Ample vacation days and public holidays to ensure work-life balance.

• Pension Scheme: Contribution to a retirement savings plan.

• Modern Workspace: Access to a well-equipped and inspiring office environment in Copenhagen.

• Team Events: Regular social gatherings and team-building activities to foster camaraderie.

Working Hours: Standard full-time working hours are approximately 37-40 hours per week, with flexibility offered to accommodate project deadlines and personal needs where feasible, aligning with a results-oriented work environment.

📝 Enhancement Note: Salary estimation is based on aggregated data from Danish job boards and salary comparison sites for similar roles in Copenhagen, adjusted for the required mid-level experience and specialized design skills. Benefits are standard for full-time positions in the Danish market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Traffic Safety Technology. Saphe operates in a dynamic and growing sector focused on enhancing road safety through innovative technology, positioning itself as a leader in traffic alert systems.

Company Size: Saphe A/S is a growing company, likely in the range of 50-200 employees, indicating a structure that allows for significant individual impact while benefiting from established processes and a dedicated marketing team.

Founded: Founded in 2015, Saphe is a relatively young but established company that has achieved significant market penetration in Denmark and is now focused on European expansion. This suggests a culture of innovation, agility, and ambitious growth.

Team Structure:

• The Brand Designer will be a key member of the Marketing Team, which likely comprises specialists in areas such as digital marketing, content, UX/UI, and possibly product marketing.

• The role reports into a Marketing Manager or Head of Marketing, with a strong dotted line to the UX Designer for collaborative design efforts.

• Cross-functional collaboration is expected with product development, sales, and potentially customer support teams to ensure brand consistency and effective communication across all touchpoints. Methodology:

• Data-Driven Design: While primarily a creative role, the Brand Designer will be expected to use data and user feedback to inform design decisions and measure the impact of visual assets.

• Agile Brand Development: Saphe's growth trajectory suggests an agile approach to brand evolution, with a focus on iterative design and quick adaptation to market needs.

• Collaborative Creation: The emphasis on working closely with UX designers and marketing specialists points to a collaborative environment where ideas are shared and refined collectively.

Company Website: https://saphe.com/

📝 Enhancement Note: The company's focus on traffic safety and its recent establishment with significant market share indicate a culture that values innovation, user safety, and ambitious expansion, which will influence the brand's visual communication.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Brand Designer. It signifies a position where an individual is expected to operate with a significant degree of autonomy, contribute strategically to brand development, and execute complex design tasks. It is beyond an entry-level position, requiring proven skills and a demonstrable portfolio, but not yet at a senior or management level.

Reporting Structure: The Brand Designer will likely report to the Head of Marketing or Marketing Manager. There will be a close working relationship and direct collaboration with the UX Designer, who may or may not be in the same reporting line but is a critical partner for design system and user experience alignment.

Operations Impact: The Brand Designer's impact is critical to Saphe's Go-To-Market (GTM) strategy. By ensuring a consistent, premium, and compelling visual identity across all commercial channels—from website and digital campaigns to retail materials—this role directly influences brand perception, customer acquisition, conversion rates, and overall market competitiveness, especially during international expansion.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Senior Brand Designer or Brand Manager role, taking on more strategic oversight and leading brand initiatives.

• Specialization: Opportunity to deepen expertise in specific areas such as motion design, UI/UX for marketing platforms, or AI-driven creative processes.

• International Exposure: As Saphe expands across Europe, the Brand Designer can gain valuable experience in adapting brand strategies for different cultural contexts and markets.

• Cross-Functional Development: Exposure to broader marketing strategies, product development, and GTM planning, offering a holistic view of business operations.

📝 Enhancement Note: The growth potential is directly tied to Saphe's ambitious European expansion, offering a dynamic career path for a designer keen on building a brand internationally.

🌐 Work Environment

Office Type: The role is based on-site in Copenhagen, Denmark. This suggests a traditional office setting that fosters in-person collaboration, team cohesion, and direct mentorship.

Office Location(s): Copenhagen, Denmark. This location offers a vibrant urban environment with excellent public transport links, making it accessible for employees.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to encourage interaction, brainstorming, and knowledge sharing among team members, particularly within the marketing department.

• Tool Accessibility: Employees will have access to necessary hardware, software (including Figma and Adobe Creative Cloud), and potentially other design-specific resources to facilitate their work.

• Team Interaction: Regular face-to-face meetings, design reviews, and informal discussions with colleagues, including the UX Designer and marketing specialists, will be part of the daily routine.

Work Schedule: The standard work schedule is full-time, typically around 37-40 hours per week. While the role is on-site, the company likely offers a degree of flexibility in terms of start and end times, provided project deadlines and collaborative needs are met. This balance supports effective work on creative projects while maintaining team connectivity.

📝 Enhancement Note: An on-site role in Copenhagen for a growing tech company often implies a modern, dynamic office culture that balances focused work with collaborative team activities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output. Focus on highlighting your most relevant brand design and digital asset creation projects.

• Portfolio Presentation & Case Study: A session where you present your portfolio, likely focusing on 1-2 key projects that demonstrate your brand development, conceptual thinking, and execution skills. Be prepared to discuss your process, challenges, and the impact of your work.

• Skills Assessment/Design Challenge: You may be given a small design task or asked to solve a hypothetical brand challenge relevant to Saphe's business, assessing your problem-solving approach and design execution under time constraints.

• Team/Hiring Manager Interview: A discussion to assess cultural fit, collaboration style, understanding of the role's responsibilities, and alignment with Saphe's vision. Prepare questions about their brand strategy and future ambitions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in brand identity, digital design, UI, and concept development. Prioritize quality over quantity.

• Narrative is Key: For each project, clearly articulate the brief, your role, your creative process, the challenges faced, the solutions implemented, and the measurable results or impact. Use storytelling to convey your impact.

• Highlight Figma & Systems: Explicitly demonstrate your proficiency in Figma and how you've utilized design systems, components, and libraries to ensure consistency and efficiency.

• Showcase Versatility: Include examples of various asset types (web, social, print, POS) to demonstrate your breadth of skills. If you have experience with motion graphics or AI, ensure those examples are prominent.

• Tailor to Saphe: If possible, subtly tailor your presentation to reflect an understanding of Saphe's industry and their need for European expansion.

Challenge Preparation:

• Understand Saphe's Brand: Research Saphe's current visual identity, marketing campaigns, and target audience. Identify areas where you see opportunities for enhancement.

• Think Conceptually: Be ready to brainstorm visual concepts for specific marketing objectives or product launches.

• Focus on Process: If given a design challenge, articulate your step-by-step approach, from understanding the brief to delivering a polished concept.

• Consider AI Integration: Given the mention of AI tools, be prepared to discuss how you might leverage AI in a creative process for efficiency or ideation.

📝 Enhancement Note: The interview process is designed to evaluate not just creative talent but also operational understanding of brand consistency, process efficiency, and collaborative capabilities within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for UI/UX design, prototyping, and maintaining design systems. Expertise here is crucial for operational efficiency and brand consistency.

• Adobe Creative Cloud: Essential suite for graphic design, photo editing, and illustration, including Photoshop, Illustrator.

• Adobe After Effects: Preferred for motion graphics, animations, and video content creation, enhancing dynamic visual storytelling.

Analytics & Reporting: While not the primary focus, the Brand Designer will likely interact with tools that report on campaign performance and website engagement, such as Google Analytics or similar platforms, to understand the impact of visual assets.

CRM & Automation: Less direct interaction, but understanding how visual assets are deployed through marketing automation platforms (e.g., email marketing software) and integrated into CRM-driven customer journeys can be beneficial.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is fundamental for this role, enabling efficient production and management of brand assets. The mention of AI tools like Artlist suggests an openness to leveraging modern technologies for creative output.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, polished visual assets that uphold the brand's premium image and support marketing objectives.

• Brand Stewardship: A deep respect for brand guidelines and a proactive approach to ensuring visual consistency across all communications.

• Innovation & Adaptability: An openness to exploring new design trends, tools (like AI), and methodologies to keep the brand fresh and engaging.

• Collaboration & Openness: A willingness to work closely with colleagues, share ideas, and provide constructive feedback to achieve collective success.

• Data-Informed Creativity: Using insights from performance data to guide design decisions and optimize visual communication for maximum impact.

Collaboration Style:

• Integrated Design Process: Working hand-in-hand with UX designers to ensure seamless integration between brand aesthetics and user experience, contributing to a unified design system.

• Cross-Functional Synergy: Actively engaging with the broader marketing team to understand campaign objectives, target audiences, and channel requirements, ensuring visual assets are strategically aligned.

• Feedback Loops: Participating in regular design reviews and critiques, providing and receiving constructive feedback to enhance the quality and effectiveness of creative work.

• Knowledge Sharing: Contributing to a culture of learning by sharing insights on design trends, new tools, and best practices, particularly related to visual communication and brand building.

📝 Enhancement Note: The culture likely emphasizes a blend of creative freedom and operational discipline, where innovation is encouraged, but brand consistency and effective collaboration are paramount for achieving business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Markets: As Saphe expands into new European markets, adapting visual elements to resonate locally while maintaining core brand identity will be a key challenge.

• Balancing Creative Vision with Marketing Objectives: Effectively translating strategic marketing goals into compelling visual narratives that also adhere to brand standards requires a delicate balance.

• Rapidly Evolving Design Landscape: Staying abreast of new design tools, technologies (especially AI), and trends while ensuring they align with the brand's long-term vision.

• Managing Multiple Stakeholder Needs: Collaborating effectively with various internal teams (Marketing, Product, Sales) and external partners to meet diverse design requirements.

Learning & Development Opportunities:

• Advanced Design Tool Mastery: Deepening expertise in Figma, motion design software, and exploring new AI-powered creative platforms.

• International Brand Adaptation: Gaining experience in localization and cultural adaptation of brand assets for diverse European markets.

• Strategic Brand Development: Opportunities to contribute more significantly to brand strategy, positioning, and long-term visual identity planning.

• Cross-Disciplinary Exposure: Learning from UX designers, digital marketers, and product teams to gain a holistic understanding of the business and product lifecycle.

📝 Enhancement Note: The challenges are framed to highlight areas where a proactive Brand Designer can demonstrate problem-solving skills and contribute to Saphe's growth, while the growth opportunities point towards career advancement and skill expansion.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Saphe's visual brand identity for a new European market, considering potential cultural differences?" (Focus on research, adaptation, and maintaining core brand elements).

• "Describe your process for developing a visual concept for a new marketing campaign, from brief to final assets. How do you ensure it aligns with both brand guidelines and campaign goals?" (Highlight conceptualization, execution, and strategic alignment).

• "Given Saphe's mission in traffic safety, how can visual design enhance user trust and convey reliability?" (Focus on conveying brand values through design choices). Company & Culture Questions:

• "What do you know about Saphe and our mission? How do you see your role contributing to our growth?" (Demonstrate research and understanding of the business).

• "Describe your ideal collaboration with a UX Designer. How do you ensure both brand aesthetics and user experience are prioritized?" (Showcase teamwork and understanding of design systems).

• "How do you stay updated on the latest design trends and technologies, particularly AI tools, and how would you incorporate them into your work at Saphe?" (Highlight continuous learning and innovative application). Portfolio Presentation Strategy:

• The "Why" Behind the "What": For each project, clearly explain the strategic objectives, your role, the creative problem you solved, and the impact of your design solutions.

• Showcase Figma Mastery: Walk through a project where you heavily utilized Figma, demonstrating your command of components, libraries, and design systems.

• Demonstrate Conceptual Strength: Present at least one project that clearly shows your ability to develop original visual concepts, not just execute existing styles.

• Highlight Versatility: Ensure your portfolio includes examples of both digital (web, social, UI) and physical (packaging, POS) assets if applicable.

• Be Ready for Live Critique/Task: Prepare for potential on-the-spot feedback or a brief design exercise that tests your problem-solving skills and ability to work under pressure.

📝 Enhancement Note: Interview preparation should focus on showcasing strategic thinking, operational process, collaborative skills, and a strong understanding of how design contributes to business objectives, particularly in a growth-focused, internationalizing company.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Saphe's recruitment portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong brand identity development, digital design execution (especially web and UI), and proficiency with Figma. Showcase your ability to create a diverse range of assets.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, key skills (Figma, Adobe Suite, brand guardianship, concept development), and achievements relevant to brand design and marketing. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on telling the story behind each project: the challenge, your process, your role, and the impact. Be ready to discuss your experience with AI tools and motion design.

• Company Research: Thoroughly research Saphe A/S, their products, current marketing efforts, and their expansion plans into Europe. Understand their mission and how your design skills can directly contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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