Graphic Designer - Epworth Medical Foundation

📍 Job Overview

Job Title: Graphic Designer - Epworth Medical Foundation

Company: Epworth HealthCare

Location: Richmond, Victoria, Australia

Job Type: Full-time

Category: Marketing & Communications Operations / Creative Operations

Date Posted: 2026-09-30

Experience Level: Mid-Senior Level (7+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-quality visual communications to support fundraising, donor engagement, and awareness initiatives for the Epworth Medical Foundation (EMF).

• Design impactful creative materials across print, digital, social media, video, and event channels to showcase donor impact and advance strategic objectives.

• Maintain and enhance brand consistency across all EMF communications, ensuring a cohesive and professional brand identity.

• Collaborate effectively with internal teams and external stakeholders to deliver innovative design solutions that strengthen audience engagement.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality outcomes within agreed-upon timeframes.

📝 Enhancement Note: This role is positioned within the Epworth Medical Foundation, a fundraising arm of a large healthcare group. The focus is on marketing and communications operations with a strong emphasis on visual storytelling to drive philanthropic support. The role requires a blend of creative design skills and an understanding of marketing campaign execution and donor stewardship principles.

📈 Primary Responsibilities

• Support the Communication and Digital Manager in executing strategic communication and marketing plans for the Epworth Medical Foundation.

• Design compelling and mission-aligned visual assets for fundraising campaigns, donor appeals, and general awareness initiatives.

• Create donor stewardship collateral that effectively communicates the tangible impact of philanthropic contributions on patient care, research, and innovation.

• Produce a diverse range of visual content, including but not limited to brochures, annual reports, social media graphics, web banners, email templates, event signage, and presentation slides.

• Ensure strict adherence to brand guidelines and visual identity standards across all EMF materials and platforms.

• Propose and implement innovative design concepts that enhance audience engagement and contribute to achieving key performance indicators (KPIs) for fundraising and awareness.

• Build and maintain strong working relationships with colleagues within the EMF team and across other Epworth departments, facilitating effective cross-functional collaboration.

• Actively contribute to a positive and achievement-oriented team culture that aligns with Epworth's core values and strategic goals.

• Efficiently manage a project pipeline, prioritizing tasks and delivering exceptional design work within established deadlines.

• Articulate the mission and impact of the Epworth Medical Foundation through visually engaging narratives that resonate with potential and existing donors.

• Contribute creative design expertise to the ongoing development and enhancement of EMF's digital engagement platforms.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can translate complex information about patient care, research, and fundraising into accessible and inspiring visual narratives. This involves not just creative execution but also strategic thinking about how design supports specific campaign objectives and donor relationships.

🎓 Skills & Qualifications

Education: Tertiary qualification in Graphic Design, Communication Design, Visual Communication, Digital Design, or a closely related discipline.

Experience: Minimum of 7 years of demonstrated experience in graphic design, visual communications, or a similar creative role, preferably within a not-for-profit, healthcare, or a communications-focused environment.

Required Skills:

• Advanced proficiency in the Adobe Creative Cloud suite, specifically InDesign, Photoshop, and Illustrator.

• Proven experience in designing for both print and digital media, understanding the nuances of each.

• Strong understanding of fundamental design principles, including branding, typography, layout, composition, and visual storytelling.

• Demonstrated ability to manage multiple design projects concurrently, effectively prioritizing tasks and meeting deadlines.

• Excellent communication and interpersonal skills, with the ability to articulate design concepts clearly.

• Highly developed verbal and written communication skills, essential for stakeholder collaboration and feedback.

• Meticulous attention to detail to ensure the delivery of high-quality, error-free output.

• Ability to operate as an agile, collaborative, and self-motivated team member.

• Commitment to providing excellent customer service aligned with Epworth's values.

• Capacity to navigate and thrive in ambiguous, fast-paced, and evolving environments.

• Dedication to continuous learning and quality improvement in design practices.

• A proactive, solutions-focused approach with a proven track record in meeting KPIs and managing projects effectively.

• Strong problem-solving and prioritization skills. Preferred Skills:

• Experience working within the healthcare sector or with medical foundations.

• Familiarity with fundraising and donor stewardship communication strategies.

• Basic understanding of video editing or motion graphics software.

• Experience with content management systems (CMS) for digital asset deployment.

📝 Enhancement Note: The emphasis on 7+ years of experience, advanced Adobe Creative Cloud proficiency, and a strong foundation in design principles indicates a need for a seasoned professional. The preferred skills suggest that candidates with experience in non-profit, healthcare, or fundraising will have a distinct advantage, as will those with a broader digital design skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of professional design work, with a strong emphasis on projects relevant to non-profit, healthcare, or donor communications.

• Demonstrations of successful application of branding guidelines and visual storytelling to achieve specific communication objectives.

• Examples of high-quality collateral designed for both print (e.g., brochures, annual reports, event materials) and digital platforms (e.g., social media graphics, web banners, email campaigns).

• Case studies or project examples that highlight problem-solving skills, creative ideation, and the ability to translate strategic goals into impactful visual designs.

• Evidence of managing multiple projects simultaneously and delivering cohesive visual campaigns. Process Documentation:

• Examples of how design processes were integrated into broader marketing or communication workflows, demonstrating an understanding of campaign lifecycles.

• Visualizations or descriptions of how design solutions were developed in response to specific briefs or strategic objectives.

• Documentation showing the application of brand consistency checks and quality assurance measures in design output.

• Case studies that articulate the impact of design work on engagement metrics, fundraising success, or brand perception.

📝 Enhancement Note: For a role like this, the portfolio is critical. It needs to go beyond just aesthetics and demonstrate the candidate's ability to contribute to strategic communication goals, manage projects efficiently, and understand the unique needs of a fundraising foundation within a healthcare setting. The emphasis on "impact" and "storytelling" suggests a need for portfolio pieces that clearly articulate the "why" and the "result" of the design work.

💵 Compensation & Benefits

Salary Range: An estimated salary range of AUD $85,000 - $110,000 per annum, commensurate with experience and qualifications.

Benefits:

• Salary Packaging: Opportunity to salary package up to AUD $15,900 pre-tax annually, significantly increasing take-home pay.

• Meals and Entertainment Allowance: An additional AUD $2,650 allowance for meals and entertainment.

• Discounted Private Health Insurance: Access to discounted private health insurance plans.

• Purchase Additional Leave: Option to purchase up to four additional weeks of annual leave.

• Reduced Healthcare Costs: Discounted health services for employees and their immediate family at Epworth facilities.

• Educational Scholarships: Access to one of Australia's largest educational scholarship programs.

• Professional Development: Opportunities for continuous learning and skill enhancement.

• Supportive Work Environment: A collaborative and inclusive workplace culture.

Working Hours: Standard full-time hours, typically 38-40 hours per week. While the role is on-site, Epworth values work-life balance and may offer some flexibility in scheduling where operationally feasible.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for experienced Graphic Designers in Melbourne, Australia, considering the not-for-profit/healthcare sector and the specified experience level. The benefits package is substantial, particularly the salary packaging options common in Australian not-for-profit organizations, which can significantly enhance overall compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare (Private Not-for-Profit) and Philanthropy. Epworth HealthCare is Victoria's largest not-for-profit private health care group, focused on diagnosis, treatment, care, and rehabilitation. The Epworth Medical Foundation (EMF) specifically focuses on generating philanthropic support for these services.

Company Size: Epworth HealthCare is a large organization, employing over 8,000 people, indicating a robust infrastructure and significant operational scale. This size provides stability and resources but also means navigating a larger organizational structure.

Founded: Epworth HealthCare has a long-standing history, though specific founding dates for EMF aren't provided here. Its longevity suggests a well-established reputation and deep community ties.

Team Structure:

• The Graphic Designer will be part of the Epworth Medical Foundation (EMF) team, likely within a communications or marketing department.

• The role reports to the Communication and Digital Manager, indicating a clear reporting line within the EMF.

• Collaboration is expected with other EMF team members, as well as potentially with fundraising managers, digital specialists, and marketing teams across Epworth HealthCare. Methodology:

• Data-Driven Storytelling: Using donor impact data and patient stories to create compelling visual narratives.

• Brand Consistency: Maintaining a unified visual identity across all EMF and Epworth HealthCare communications.

• Strategic Campaign Support: Designing assets that directly support specific fundraising and awareness campaign objectives.

• Stakeholder Collaboration: Working closely with various internal departments and external partners to ensure design solutions meet diverse needs.

Company Website: https://www.epworth.org.au/ (for Epworth HealthCare) and likely a dedicated EMF section within it.

📝 Enhancement Note: The company culture emphasizes "Every Patient Matters," diversity, inclusion, and fostering a sense of belonging. For a graphic designer, this translates to creating work that is not only visually appealing but also empathetic, respectful, and aligned with these core values. The scale of Epworth implies a need for designers who can adapt to established corporate processes while still bringing creative innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-to-senior level Graphic Designer position. It requires significant experience (7+ years) and a strong portfolio demonstrating independent project management and advanced design capabilities. The focus is on executing established strategies rather than defining them, but there's scope for creative input and proposing innovative solutions.

Reporting Structure: The Graphic Designer reports directly to the Communication and Digital Manager within the Epworth Medical Foundation. This provides a clear line of management and mentorship.

Operations Impact: The Graphic Designer's work has a direct impact on the Epworth Medical Foundation's ability to attract philanthropic support. High-quality visual communications are crucial for building trust, demonstrating impact, and inspiring donors, which in turn influences the Foundation's capacity to fund critical patient care, research, and innovation initiatives at Epworth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like digital design for fundraising, motion graphics for impact videos, or advanced data visualization for donor reports.

• Project Leadership: Potentially lead design aspects of major fundraising campaigns or donor stewardship initiatives.

• Cross-Functional Exposure: Gain broader experience by collaborating on projects with different departments within Epworth HealthCare.

• Mentorship: Opportunity to mentor junior designers or interns if the team grows.

• Industry Engagement: Potentially represent EMF at industry events or contribute to design best practices within the healthcare/non-profit sector.

📝 Enhancement Note: While this is a specialized design role, its placement within a fundraising foundation offers unique growth avenues. The impact is tangible, tied directly to the success of fundraising efforts. Growth here is likely to be through deepening expertise and taking on more complex or high-profile design projects rather than a direct management track, unless the foundation significantly expands its team.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment within Epworth HealthCare facilities in Richmond, Victoria.

Office Location(s): The primary location is Richmond, Victoria, Australia (Postcode 3121). This is a well-established area with good public transport links.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with the EMF team and other stakeholders, suggesting an open-plan or team-oriented office setup.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Cloud) and likely other digital marketing and communication tools will be provided.

• Team Interaction: Frequent opportunities for face-to-face interaction with colleagues, project managers, and potentially beneficiaries of the Foundation's work to gather insights for design.

Work Schedule: Standard full-time hours are expected. While the role is on-site, Epworth's commitment to a supportive environment suggests that reasonable flexibility might be available for scheduling, provided operational needs and project deadlines are met.

📝 Enhancement Note: The on-site requirement is key. Candidates should be prepared for a traditional office setting where in-person collaboration is the norm. The Richmond location is a significant factor for daily commute planning.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, and portfolio to assess qualifications, experience, and alignment with the role's creative and strategic requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, highlighting specific projects that demonstrate their skills in visual storytelling, brand consistency, and campaign support relevant to fundraising and healthcare. Be prepared to discuss your design process, challenges, and outcomes for selected pieces.

• Skills-Based Assessment: A potential design challenge or task may be given to assess practical design skills, problem-solving abilities, and efficiency under time constraints.

• Behavioral & Cultural Fit Interviews: Interviews with the hiring manager (Communication and Digital Manager) and potentially other EMF team members to assess collaboration style, problem-solving approach, and alignment with Epworth's values (e.g., "Every Patient Matters," inclusivity, continuous learning).

• Final Interview: May involve senior leadership within EMF or Epworth HealthCare to discuss strategic fit and long-term contribution.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 strong projects that best represent your capabilities for this specific role. Prioritize work that demonstrates success in non-profit, healthcare, or donor communications.

• Showcase Impact: For each project, clearly articulate the brief, your role, your design process, the solutions you developed, and – most importantly – the measurable results or impact achieved (e.g., increased engagement, successful fundraising campaign). Use data where possible.

• Highlight Process: Be ready to walk through your design thinking, from initial concept to final execution. Explain how you addressed challenges, collaborated with stakeholders, and ensured brand consistency.

• Demonstrate Versatility: Include examples that showcase your ability to design for both print and digital mediums, and across various formats (e.g., social media, annual reports, event collateral).

• Tailor to Epworth: If possible, include a hypothetical design concept or a brief case study showing how you would approach a communication challenge for the Epworth Medical Foundation.

Challenge Preparation:

• Understand the Mission: Research Epworth HealthCare and the Epworth Medical Foundation thoroughly. Understand their mission, values, target audience (donors), and key initiatives.

• Review Brand Guidelines: Familiarize yourself with typical healthcare and non-profit branding principles. If Epworth's guidelines are available, study them.

• Practice Design Tasks: Be ready for tasks that might involve creating social media graphics, a flyer, or a concept for a donor appeal based on a provided brief. Focus on speed, adherence to brief, and brand consistency.

• Articulate Your Strategy: For any task, be prepared to explain your design choices, how they align with the brief, and how they aim to engage the target audience and support the Foundation's goals.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge means candidates must be prepared to actively demonstrate their skills and strategic thinking. Understanding the specific context of a healthcare foundation and its fundraising objectives is crucial for tailoring both the application materials and interview responses.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in InDesign, Photoshop, and Illustrator for all graphic design tasks.

• Microsoft Office Suite: Competence in Word, PowerPoint, and potentially Excel for document creation, presentations, and data integration.

Analytics & Reporting:

• Basic Analytics Understanding: While not a primary analyst role, a conceptual understanding of how design impacts engagement metrics on digital platforms (e.g., click-through rates, social media engagement) is beneficial.

• Reporting Tools: Familiarity with creating visually appealing reports using design software or presentation tools.

CRM & Automation:

• CRM Awareness: While not directly managing a CRM, an understanding of how donor data is managed and how communications are segmented within a CRM can inform design choices for targeted appeals.

• Email Marketing Platforms: Experience designing email templates for platforms like Mailchimp, Campaign Monitor, or similar, used for donor communications.

• Content Management Systems (CMS): Familiarity with platforms like WordPress or similar for updating digital content where design assets are deployed.

📝 Enhancement Note: The core requirement is deep expertise in the Adobe Creative Suite. Beyond that, familiarity with digital marketing tools and an understanding of how design integrates with CRM and email platforms will be advantageous, showing a holistic approach to campaign execution.

👥 Team Culture & Values

Operations Values:

• Every Patient Matters: This core value translates to a design approach that is empathetic, patient-centric, and focused on improving outcomes through visual communication that inspires support.

• Diversity and Inclusion: A commitment to creating an inclusive workplace and ensuring that all communications are respectful, culturally safe, and representative of diverse backgrounds.

• Innovation: Encouragement to identify and implement innovative design solutions that enhance audience engagement and achieve strategic objectives.

• Collaboration: A strong emphasis on teamwork, effective communication, and building positive working relationships across departments.

• Continuous Learning: A dedication to staying current with design trends, technologies, and best practices, and a commitment to quality improvement.

Collaboration Style:

• Cross-functional Integration: The designer will need to work closely with various teams (fundraising, digital, management) to understand project requirements and deliver aligned design solutions.

• Feedback-Driven: An openness to receiving and incorporating feedback from stakeholders to refine designs and ensure they meet project goals.

• Proactive Communication: Regularly updating team members on project progress, potential challenges, and design rationale.

• Knowledge Sharing: Contributing design expertise and insights to team discussions and problem-solving sessions.

📝 Enhancement Note: The candidate's ability to embody "Every Patient Matters" in their design approach and their commitment to diversity and inclusion will be key cultural indicators. A collaborative and proactive communication style is essential given the cross-functional nature of the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively balancing innovative design ideas with strict brand guidelines and the specific messaging needs of a healthcare foundation.

• Translating Complex Information: Visually communicating the impact of medical research, patient care, and philanthropic contributions in an engaging yet accurate manner.

• Managing Competing Priorities: Juggling multiple design projects with varying deadlines and stakeholder expectations in a fast-paced environment.

• Adapting to Evolving Digital Landscapes: Staying current with design trends and best practices for digital platforms to maximize engagement for fundraising and awareness campaigns.

Learning & Development Opportunities:

• Deepen Healthcare Philanthropy Design Expertise: Gain specialized knowledge in designing for non-profit fundraising, donor stewardship, and healthcare communications.

• Expand Digital Design Skills: Opportunities