Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Mine

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-30

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and brand evolution for a cutting-edge AI and privacy governance company.

• Design and execute a wide range of marketing collateral, including website assets, campaign creatives, and sales enablement materials.

• Collaborate cross-functionally with Product Marketing, Growth, and Content teams to translate strategic messaging into impactful visual narratives.

• Own the end-to-end design process for marketing initiatives, ensuring brand consistency across all touchpoints.

• Contribute to a dynamic, fast-paced environment focused on innovation and autonomous privacy solutions.

📝 Enhancement Note: While the title is "Marketing Designer," the emphasis on "end-to-end brand evolution," "turning ideas into visuals that actually move the business," and close collaboration with Product Marketing and Growth suggests a role that bridges creative execution with strategic GTM initiatives. This role will likely involve significant input into campaign strategy and performance, aligning it closely with broader Revenue Operations and Go-To-Market functions.

📈 Primary Responsibilities

• Develop and consistently evolve the company's new brand identity across all marketing and communication channels.

• Design and optimize the company website, focusing on product pages, landing pages, and campaign-specific pages to enhance user engagement and conversion.

• Create high-impact visual assets for marketing and sales, including presentations (decks), one-pagers, guides, and other sales enablement collateral.

• Design compelling creative assets for marketing campaigns across social media platforms, paid advertising channels, and email marketing initiatives.

• Maintain and enforce a cohesive visual language and design system across all digital and physical touchpoints, ensuring brand integrity.

• Partner closely with Product Marketing to translate complex messaging and value propositions into clear, persuasive, and visually engaging storytelling.

• Support internal stakeholder needs by designing assets for HR, employer branding initiatives, company swag, and other internal communications.

📝 Enhancement Note: The responsibilities indicate a hands-on design role with significant strategic input, particularly in translating messaging and supporting GTM efforts. The requirement to "develop and evolve our shiny new brand end-to-end" and "design the way Mine shows up" suggests a proactive approach to brand guardianship and visual strategy.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of experience.

Experience:

• Minimum of 7+ years of professional experience in Marketing Design.

• At least 3 years of in-house experience within a B2B company is essential. Required Skills:

• Figma Proficiency: High level of expertise and practical application of Figma for design and prototyping.

• Visual Design Acumen: A strong aesthetic sense with a keen eye for detail, composition, typography, and color theory.

• Brand Development & Management: Proven ability to develop, implement, and maintain brand guidelines across diverse media.

• Marketing Asset Creation: Demonstrated experience designing a wide array of marketing collateral, including digital ads, social media graphics, email templates, and presentation decks.

• Website Design: Experience designing for web, with a focus on user experience (UX) principles for landing pages and product pages.

• Cross-Functional Collaboration: Ability to effectively partner with marketing, product, sales, and leadership teams.

• Agile Environment Adaptability: Comfortable working in a dynamic, fast-paced, and evolving business landscape.

Preferred Skills:

• Webflow Experience: Familiarity or proficiency with Webflow for website design and development.

• Illustration Skills: Ability to create original illustrations for marketing and brand materials.

• Motion Graphics: Experience with motion graphics for animated visuals, social media content, or explainer videos.

📝 Enhancement Note: The experience requirements emphasize both breadth (7+ years) and depth (3+ years in B2B in-house), indicating a need for seasoned professionals who understand the nuances of B2B marketing design. The strong emphasis on Figma points to a specific tool requirement for efficient workflow and collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of design work, with a strong emphasis on B2B marketing projects.

• Demonstrated examples of end-to-end brand development and evolution, highlighting how you've shaped a brand's visual identity.

• Case studies detailing website design projects, including landing pages and product pages, with an explanation of design decisions and outcomes.

• Examples of marketing and sales asset creation, such as decks, one-pagers, and campaign creatives, illustrating impact and effectiveness.

• Visuals that showcase proficiency in Figma, and ideally, examples of work created using Webflow, illustration, or motion graphics.

• Evidence of ability to translate complex messaging into clear, compelling visual storytelling. Process Documentation:

• The portfolio should implicitly or explicitly demonstrate your design process, from concept development and wireframing to final execution and iteration.

• Highlight how you collaborate with stakeholders (e.g., Product Marketing) to gather requirements and incorporate feedback.

• Showcase your approach to maintaining brand consistency and managing design systems.

📝 Enhancement Note: The explicit requirement for a portfolio and its review as the "first step of our screening process" underscores its critical importance. Candidates must curate their portfolios to directly address the responsibilities and preferred skills, focusing on B2B contexts and showcasing a strategic approach to design.

💵 Compensation & Benefits

Salary Range: Given the experience level (7+ years), location (Tel Aviv, Israel), and the B2B tech industry context, a competitive salary range is expected. For a Marketing Designer with this profile in Tel Aviv, a range of ₪25,000 - ₪40,000 per month (approximately $8,000 - $13,000 USD per month, subject to exchange rates) is a reasonable estimate. This range accounts for significant experience, specialized skills (Figma, Webflow), and the high cost of living in Tel Aviv.

Benefits:

• Stock Options: Opportunity to own a stake in the company's growth.

• Study Fund: Financial support for continuous learning and professional development.

• Food Delivery Stipend: 1000 NIS/month for food services like Cibus and Wolt, contributing to work-life balance and convenience.

• Technology & Equipment: Latest MacBook Pro and noise-canceling headphones provided for optimal productivity.

• Company Merchandise: Access to branded company swag.

• Learning & Development: Access to online courses, books, meetups, and opportunities to attend international conferences.

• Recreational Facilities: Access to a relaxation room with entertainment and creative tools (Meta Quest 3, Xbox One, piano, guitars, 3D printer, board games).

• Hybrid Work Model: Flexibility to balance remote and in-office work.

• Generous Time Off & Support: Prioritization of personal matters, family time, and celebration of personal milestones.

• Social & Community: Regular social gatherings (Thursday happy hours), holiday celebrations, and gifts for personal milestones.

Working Hours: While a standard 40-hour work week is implied, the company emphasizes a "Hybrid Work Model" and "Flexibility to manage your own time," suggesting a results-oriented approach with a focus on work-life balance.

📝 Enhancement Note: The salary estimate is based on recent market data for experienced designers in Tel Aviv's tech sector and the specific benefits package offered, which is quite comprehensive and indicates a significant investment in employee well-being and professional growth. The NIS to USD conversion is approximate and subject to fluctuation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on AI and Data Privacy Governance. Mine is at the forefront of developing autonomous privacy solutions, aiming to redefine how modern businesses manage privacy and compliance in the age of AI.

Company Size: With a recent launch and significant funding, Mine is likely in a growth phase, moving from a startup to a scale-up. The team structure suggests a lean, agile, and highly collaborative environment.

Founded: The exact founding date is not provided, but the context of a "new brand, a new story, and a new direction" implies a recent significant pivot or re-launch, suggesting a dynamic and evolving company.

Team Structure:

• The Marketing Designer will work closely with Product Marketing, Growth, and Content teams.

• Collaboration is expected with leadership, indicating direct interaction with senior management.

• The environment is described as "high impact, low ego," emphasizing teamwork, humility, and a shared focus on achieving significant business outcomes. Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's focus on AI and governance suggests a strong reliance on data for decision-making, which likely extends to design performance metrics.

• Agile & Iterative: The "dynamic, fast-moving environment" implies an agile approach to product development and marketing campaigns, requiring designers to be adaptable and iterate quickly.

• User-Centricity: The focus on privacy and user experience suggests a design philosophy that prioritizes the end-user's needs and journey.

Company Website: www.mineos.ai

📝 Enhancement Note: Mine's positioning in the AI and privacy governance space is a key differentiator. This means the Marketing Designer will be working on sophisticated B2B SaaS products, requiring an understanding of complex technical concepts and their translation into accessible visuals for a business audience. The "Autonomous Privacy" kingdom theme adds a unique branding element.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Marketing Designer, requiring significant experience and autonomy. It's not an entry-level or junior position but a mid-to-senior individual contributor role with potential for leadership in design execution and brand guardianship.

Reporting Structure: The designer will likely report to a Marketing Lead, Head of Marketing, or potentially a Creative Director, depending on the exact organizational structure. Close collaboration with Product Marketing and Growth teams is a key aspect of the role.

Operations Impact: The Marketing Designer's role is crucial for shaping the company's external perception and facilitating Go-To-Market (GTM) success. By creating compelling visuals for websites, campaigns, and sales materials, the designer directly impacts lead generation, brand awareness, customer acquisition, and sales enablement. Their work is integral to the overall revenue generation engine.

Growth Opportunities:

• Brand Leadership: Opportunity to become a key steward of the brand, influencing its visual direction and establishing design standards as the company grows.

• Specialization: Potential to deepen expertise in specific areas like Webflow, illustration, or motion graphics, based on project needs and personal development.

• Cross-Functional Influence: Grow influence by demonstrating how design directly contributes to marketing and sales KPIs, potentially leading to involvement in broader GTM strategy discussions.

• Mentorship: As a senior member, there may be opportunities to mentor junior designers or provide design guidance to other teams.

• Conferences & Training: Access to industry events and continuous learning resources supports skill enhancement and career advancement within the design and marketing operations field.

📝 Enhancement Note: The role offers substantial growth potential beyond pure design execution. The emphasis on "turning ideas into visuals that actually move the business" and close collaboration with Product Marketing and Growth suggests that demonstrating measurable impact will be key to career progression.

🌐 Work Environment

Office Type: Mine offers a Hybrid Work Model, indicating a blend of in-office collaboration and remote flexibility. The office environment is designed to foster creativity and connection, evident in the "Relaxation Room" amenities.

Office Location(s): Tel Aviv-Yafo, Israel. Specific office details regarding accessibility or amenities are not provided, but the company's focus on employee well-being suggests a well-equipped workspace.

Workspace Context:

• Collaborative Hub: The office serves as a space for team meetings, brainstorming sessions, and focused work, fostering direct interaction with colleagues.

• Tech-Forward: Access to the latest technology, including a MacBook Pro, supports efficient design workflows.

• Creative Atmosphere: The presence of recreational facilities (gaming consoles, musical instruments, 3D printer) and a focus on social gatherings suggests an environment that values creativity, innovation, and team bonding.

Work Schedule: A hybrid model allows for flexibility, with an implied standard 40-hour work week. The emphasis is on results and autonomy, allowing individuals to manage their time effectively while meeting project deadlines and collaborating with team members across different work arrangements.

📝 Enhancement Note: The hybrid model, combined with extensive office amenities and a focus on work-life balance, indicates a company that prioritizes employee well-being and productivity through a flexible and supportive work environment. This is attractive for operations professionals who value a structured yet adaptable work setting.

📄 Application & Portfolio Review Process

Interview Process:

• Portfolio Review (First Step): Candidates must submit a portfolio. This is the initial screening phase, and only those with a strong, relevant portfolio will proceed.

• Initial Screening: Likely a brief call with HR or a hiring manager to discuss experience, qualifications, and cultural fit, with a focus on portfolio highlights.

• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study from their portfolio that demonstrates their problem-solving skills, design process, and ability to deliver business-impactful visuals.

• Team Interviews: Interviews with Product Marketing, Growth, and potentially other key stakeholders to assess collaboration style, strategic thinking, and understanding of B2B marketing objectives.

• Final Interview: Likely with senior leadership to discuss vision, long-term impact, and cultural alignment.

Portfolio Review Tips:

• Highlight B2B Success: Showcase projects that demonstrate clear understanding and impact within a B2B context. Quantify results where possible (e.g., increased conversion rates, engagement metrics).

• Showcase Brand Evolution: Include examples of how you've developed or evolved a brand's visual identity, demonstrating your strategic approach.

• Figma Expertise: Ensure your portfolio clearly demonstrates your advanced skills in Figma, perhaps through interactive prototypes or detailed explanations of your workflow.

• Problem/Solution Narrative: For each project, clearly articulate the challenge, your design approach, the tools used, and the outcome.

• Brand Consistency: Demonstrate your ability to maintain visual consistency across various platforms and assets.

• Visual Storytelling: Select projects that best exemplify your ability to translate complex messages into compelling visual narratives.

Challenge Preparation:

• Understand the Brand: Deeply research Mine's "Autonomous Privacy" mission, target audience, and current brand messaging.

• Prepare a Case Study: Select a strong project from your portfolio that aligns with the responsibilities (e.g., website design, campaign creative) and be ready to present it in detail, focusing on your process and impact.

• Anticipate Design Questions: Be ready to discuss your design philosophy, approach to problem-solving, and how you handle feedback and iteration.

• Figma Workflow: Be prepared to discuss your Figma workflow, including how you use components, auto-layout, and collaboration features.

📝 Enhancement Note: The explicit mention of portfolio review as the first step is critical. Applicants must tailor their submission to directly address the needs of a B2B tech company launching a new brand, focusing on measurable impact and strategic design thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, prototyping, and collaboration. Mastery is expected.

• Webflow: A significant advantage, suggesting experience with modern website design and development platforms.

• Adobe Creative Suite (Photoshop, Illustrator, After Effects): While Figma is primary, proficiency in these tools is often assumed or beneficial for specific tasks like advanced image manipulation or motion graphics.

Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts metrics tracked by analytics tools (e.g., Google Analytics, Amplitude) is crucial. The designer should be able to interpret performance data to inform design decisions. CRM & Automation:

• Familiarity with CRM platforms (like Salesforce, HubSpot) and marketing automation tools (like Marketo, Pardot) can be beneficial to understand how marketing assets are deployed and tracked within broader sales and marketing operations.

📝 Enhancement Note: The explicit mention of Figma as a required skill and Webflow as an advantage highlights the core technical requirements. A candidate proficient in these tools will be well-positioned. Understanding the broader MarTech stack is a plus for demonstrating GTM alignment.

👥 Team Culture & Values

Operations Values:

• Innovation & Autonomy: Embracing new ideas and taking ownership, particularly in the context of "Autonomous Privacy."

• Collaboration & Low Ego: Working effectively with diverse teams, valuing humility, and focusing on collective success over individual recognition.

• Impact-Driven: A strong focus on achieving tangible business outcomes and contributing directly to the company's mission.

• Curiosity & Proactivity: A mindset of continuous learning, seeking out new challenges, and taking initiative.

• Detail-Oriented: A sharp eye for detail and composition is essential for high-quality visual output.

Collaboration Style:

• Cross-Functional Integration: The role requires close partnership with Product Marketing, Growth, and Content teams, emphasizing seamless communication and shared goals.

• Feedback-Oriented: Being comfortable receiving and incorporating feedback from various stakeholders to refine designs and achieve optimal results.

• Proactive Communication: Regularly sharing progress, insights, and potential design solutions with team members and leadership.

📝 Enhancement Note: The company culture emphasizes a blend of innovation, collaboration, and a strong results orientation. This is typical of successful tech startups aiming for rapid growth, requiring designers to be both creative and strategically aligned with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Definition & Consistency: Establishing and maintaining a strong, consistent brand identity for a newly launched brand in a competitive market.

• Rapid Iteration: Adapting to a fast-paced environment where design needs may change quickly, requiring agility and efficient execution.

• Translating Complex Concepts: Effectively visualizing sophisticated AI and privacy governance concepts for a broad business audience.

• Balancing Creative Vision with Business Goals: Ensuring design work not only looks good but also drives measurable business impact and supports GTM strategies.

Learning & Development Opportunities:

• Deep Dive into AI & Privacy Tech: Gaining specialized knowledge in a cutting-edge industry.

• Brand Stewardship: Opportunity to shape a significant part of a growing company's identity.

• Cross-Functional Exposure: Learning from Product Marketing, Growth, and Content experts to understand broader GTM strategies.

• Skill Enhancement: Potential to develop skills in Webflow, illustration, or motion graphics through project work and company-provided resources.

• Industry Conferences: Attending events to stay abreast of design trends, marketing technologies, and B2B best practices.

📝 Enhancement Note: The challenges are typical of a growing tech company with a new brand. The opportunities for learning and growth are significant, particularly in gaining expertise in a high-demand industry like AI and privacy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving our new brand identity to ensure it resonates with B2B decision-makers in the AI and privacy governance space?" (Focus on strategic thinking, audience understanding, and brand consistency).

• "Describe a time you translated a complex technical product or message into a visually compelling marketing asset. What was your process, and what was the outcome?" (Demonstrate problem-solving, visual storytelling, and impact).

• "Given our hybrid work model, how do you ensure effective collaboration and maintain design quality when working remotely versus in the office?" (Assess collaboration skills and adaptability). Company & Culture Questions:

• "What interests you most about Mine's mission in 'Autonomous Privacy' and our unique brand positioning?" (Showcase research and genuine interest).

• "How do you align your design decisions with business objectives and contribute to a company's Go-To-Market strategy?" (Connect design to business impact).

• "Describe your experience working in a fast-paced, dynamic startup environment. How do you manage priorities and handle ambiguity?" (Assess adaptability and resilience). Portfolio Presentation Strategy:

• Structure with a Narrative: For each key project, clearly state the objective, your role, the problem you solved, your design process (showcasing Figma/Webflow), the solution, and the measurable results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved conversion, higher engagement).

• Highlight B2B Relevance: Emphasize projects that are directly applicable to B2B marketing and sales contexts.

• Showcase Figma/Webflow Skills: Be prepared to walk through specific Figma features or Webflow implementation details if relevant to the project.

• Be Ready for Design Challenges: Prepare to discuss how you would approach a hypothetical design task for Mine, demonstrating your thought process and creative problem-solving abilities.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, business acumen, and an understanding of the B2B SaaS landscape, particularly within AI and privacy. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your portfolio through the application link provided on Comeet. Ensure it directly addresses the requirements and responsibilities outlined.

• Tailor Your Resume: Highlight your 7+ years of experience, specifically mentioning your 3+ years in B2B in-house roles, and list Figma and Webflow proficiency prominently. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest B2B marketing design projects, focusing on brand evolution, website design, and campaign creatives. Clearly articulate your process and impact for each piece.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your strategic approach, problem-solving skills, and how your designs contributed to business objectives.

• Research Mine: Understand their mission, "Autonomous Privacy" positioning, target audience, and recent brand launch to articulate your interest and how you can contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.