Junior Graphic Designer

📍 Job Overview

Job Title: Junior Graphic Designer

Company: Silvertree Capital (PTY) ltd

Location: Cape Town, Western Cape, South Africa

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-08-25

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the execution of creative assets for a fast-paced e-commerce business, specifically within the UCOOK marketing team.

• Key responsibilities include adapting and creating digital and video content for paid media, social media, email, and website channels.

• The position demands strong digital design and video editing skills, with an emphasis on rapid turnaround and high-quality execution.

• It's an excellent opportunity for an entry-level designer to gain practical experience in a digital marketing environment.

📝 Enhancement Note: While the core function is graphic design, its placement within an e-commerce marketing team and the emphasis on digital channels, paid media, and video editing positions this role within the broader scope of Marketing Operations, focusing on the efficient creation and deployment of visual assets to drive GTM strategies.

📈 Primary Responsibilities

• Create and adapt visual creative assets for various digital marketing channels, including paid media, social media platforms, email campaigns, and website content.

• Produce and edit short-form video content suitable for social media, paid advertising campaigns, and broader digital marketing initiatives.

• Efficiently adapt existing creative assets across different formats, sizes, and placements to meet campaign requirements.

• Ensure consistent application of UCOOK’s brand guidelines across all created and adapted visual assets to maintain brand integrity.

• Collaborate closely with the Design Lead and the wider marketing team to deliver creative assets that align with briefs and meet strict deadlines.

• Contribute actively to creative brainstorms and concept development sessions, bringing fresh ideas to campaign strategies.

• Manage multiple design briefs simultaneously, prioritizing tasks and ensuring timely delivery in a high-volume e-commerce setting.

• Prepare and organize final artwork and video files for seamless delivery across diverse digital channels.

• Maintain an organized and efficient filing and backup system for all creative assets, adhering to company policies.

• Continuously research and stay updated on the latest design tools, software, and digital trends to enhance creative output and operational efficiency.

📝 Enhancement Note: The emphasis on adapting existing creative, managing multiple briefs, and preparing files for delivery across channels highlights the operational aspects of this design role, aligning it with the efficiency and execution demands common in marketing operations.

🎓 Skills & Qualifications

Education:

• Relevant qualification in Graphic Design or a related field. A Bachelor's degree is preferred. Experience:

• Entry-level role, with 1-2 years of relevant professional experience being advantageous.

• Demonstrated experience in digital design and video editing is essential.

• Experience with POS (Point of Sale), packaging, and print design is considered a plus.

• A strong portfolio showcasing high-quality execution across a range of marketing assets is a mandatory requirement. Required Skills:

• Proficiency in Adobe Creative Suite, with a strong command of Illustrator, Photoshop, and InDesign.

• Essential video editing skills using Adobe Premiere Pro.

• Ability to accurately apply and maintain existing brand guidelines across multiple platforms and asset types.

• Competency in Google Workspace (Docs, Sheets, Slides).

• Strong attention to detail, ensuring accuracy and quality in all design outputs.

• Ability to work efficiently and meet deadlines in a fast-paced environment.

• Comfortable receiving constructive feedback and making revisions promptly.

• Familiarity with common social media and digital advertising formats and their technical requirements. Preferred Skills:

• Experience with Adobe After Effects for motion graphics and advanced video editing.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com) to manage creative workflows.

• Basic understanding of print production processes and pre-press requirements.

• Experience with content management systems (CMS) or e-commerce platforms.

📝 Enhancement Note: The requirements emphasize practical execution skills and tool proficiency essential for operations roles, particularly the ability to work within brand guidelines and adapt assets for various digital channels, which directly supports marketing operations and campaign execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital design work, including examples for paid media, social media, and email campaigns.

• Demonstrate proficiency in adapting existing creative assets to different formats and platforms, highlighting versatility.

• Include examples of video editing projects, showcasing ability to create engaging short-form content for digital channels.

• Showcase an understanding and consistent application of brand guidelines in your work, proving attention to detail and brand stewardship. Process Documentation:

• Highlight your process for managing multiple creative briefs, demonstrating organizational skills and efficiency.

• Provide examples of how you have adapted assets for various digital channels, illustrating your workflow for asset optimization.

• Illustrate your approach to receiving and implementing feedback, showcasing your ability to iterate and refine designs efficiently.

📝 Enhancement Note: For a Junior Graphic Designer, the portfolio serves as a critical assessment of their operational capacity to produce high-quality, on-brand assets efficiently. The emphasis is on demonstrating a repeatable process for asset creation and adaptation, rather than strategic conceptualization at this stage.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Junior Graphic Designer in Cape Town with 0-2 years of experience, the estimated salary range is ZAR 180,000 - ZAR 280,000 per annum. This range accounts for the entry-level nature of the role and the specific skills required for digital and video execution within an e-commerce context. Benefits:

• Full-time employment with a stable and growing e-commerce company.

• Opportunity to work within a dynamic marketing team and contribute to a well-known brand (UCOOK).

• Exposure to a fast-paced digital marketing environment, fostering rapid skill development.

• Potential for career growth within Silvertree Brands' portfolio of companies.

• Access to company-provided resources and tools for design and video creation.

• Standard South African employment benefits (specifics to be confirmed by the employer). Working Hours:

• Full-time, typically 40 hours per week.

• Standard office hours, Monday to Friday, with potential for occasional weekend or evening work during peak campaign periods, though this is not standard.

📝 Enhancement Note: The salary estimate is based on typical entry-level design roles in South Africa, adjusted for the specific demands of digital and video creation in an e-commerce setting. The benefits focus on the learning and growth opportunities inherent in an operations-adjacent role.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• The role is within UCOOK, an e-commerce business focused on meal kits and prepared meals, operating under the Silvertree Brands umbrella. Silvertree Brands builds purpose-driven consumer and digital brands with a focus on customer experience, sustainability ("Good for you, good for the planet"), trust, and accountability. This creates an entrepreneurial, performance-driven culture focused on executional excellence. Company Size:

• Silvertree Brands is a growing entity with multiple brands (UCOOK, Faithful to Nature, Pet Heaven, SKOON), suggesting a medium to large organizational structure with specialized teams. UCOOK itself likely has a dedicated marketing team. Founded:

• Silvertree Brands' founding date is not explicitly stated, but its portfolio suggests a company that has achieved significant growth and established multiple successful brands. UCOOK's operational history contributes to this dynamic. Team Structure:

• The Junior Graphic Designer will be part of the UCOOK marketing team, reporting to a Design Lead.

• This team likely collaborates closely with other marketing functions such as content, paid media, and potentially e-commerce management.

• Cross-functional collaboration extends to other departments within UCOOK and potentially across Silvertree Brands for shared resources or brand alignment. Methodology:

• The company culture emphasizes a data-driven approach to e-commerce, focusing on customer experience and performance metrics.

• Workflow planning and optimization are crucial in a fast-paced digital environment, requiring efficient creative production.

• Automation and efficiency practices are likely encouraged to keep pace with the demands of digital marketing campaigns. Company Website:

• https://silvertreebrands.bamboohr.com/careers (This links to the careers portal, the main company site is implied to be silvertreebrands.com or ucook.co.za)

📝 Enhancement Note: The culture description highlights a performance-driven, execution-focused environment. For a Junior Graphic Designer, this translates to a need for speed, accuracy, and the ability to work within established frameworks (brand guidelines, campaign objectives) to support broader GTM and marketing operations.

📈 Career & Growth Analysis

Operations Career Level:

• This is an entry-level position (0-2 years experience) focused on the execution of design tasks. The scope is primarily focused on adapting and creating assets based on defined briefs and brand guidelines, rather than strategic design leadership. Reporting Structure:

• The Junior Graphic Designer will report to a Design Lead within the UCOOK marketing team. This structure provides direct mentorship and oversight, crucial for developing execution skills. Operations Impact:

• The role directly impacts the effectiveness of UCOOK's marketing campaigns by producing visually appealing and on-brand creative assets. High-quality, timely creative execution is vital for driving engagement, conversions, and ultimately, revenue in an e-commerce setting. The designer's work supports the operational delivery of marketing initiatives. Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in digital design, video editing (Premiere Pro, After Effects), and gain experience with a wider array of digital marketing channels and asset types.

• Career Progression: Potential to advance to a Graphic Designer, Senior Graphic Designer, or even a specialized role within motion graphics or digital asset management as experience grows within UCOOK or Silvertree Brands.

• Cross-functional Learning: Exposure to e-commerce operations, digital marketing strategies, and the broader business objectives of Silvertree Brands.

📝 Enhancement Note: The growth path emphasizes developing operational execution skills within design. The ability to efficiently produce assets that meet marketing objectives is the primary driver for advancement in this type of role.

🌐 Work Environment

Office Type:

• The role is based at the company's office in Woodstock, Cape Town. This suggests a physical, collaborative workspace rather than a remote setup.

• The environment is described as "fast-paced" and "execution-focused," typical of e-commerce marketing teams. Office Location(s):

• Woodstock, Cape Town, Western Cape, South Africa. This is a well-established business district in Cape Town. Workspace Context:

• The workspace is likely equipped with standard design hardware and software.

• Collaboration with the Design Lead and marketing team members is a key aspect, implying a team-oriented environment.

• Access to necessary design tools and technology will be provided to facilitate efficient asset creation. Work Schedule:

• Standard full-time working hours (40 hours/week) are expected, with the understanding that flexibility may be required during critical campaign periods in the fast-paced e-commerce environment.

📝 Enhancement Note: The on-site requirement and fast-paced nature are key environmental factors. This means the designer must be comfortable working in a dynamic, team-driven setting where real-time collaboration and rapid asset deployment are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, design skills, and relevant experience.

• Technical Assessment/Portfolio Review: A more in-depth discussion of the candidate's portfolio, focusing on specific projects, design choices, and execution processes. This may include a practical design test or a case study presentation.

• Interview with Design Lead/Hiring Manager: Discussion about role responsibilities, team dynamics, and cultural fit. Questions will likely assess problem-solving skills, ability to work under pressure, and understanding of digital marketing asset creation.

• Final Interview (Potentially): May involve meeting with other marketing team members or a senior stakeholder to confirm alignment.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest digital and video design work that directly aligns with the job description's requirements (paid media, social, email, website).

• Highlight Process: For each project, briefly explain the brief, your role, your design process, and the outcome. Emphasize how you adapted assets or worked within constraints.

• Demonstrate Video Skills: Include compelling examples of short-form video editing and creation.

• Showcase Brand Adherence: Clearly demonstrate your ability to follow and apply brand guidelines accurately.

• Keep it Concise: Ensure your portfolio is easily navigable and focuses on quality over quantity. For a junior role, 5-10 strong projects are often sufficient.

Challenge Preparation:

• Be prepared for a potential practical design test, which might involve adapting an existing asset or creating a simple asset based on a brief within a time limit.

• Practice explaining your design decisions clearly and concisely, focusing on how your work supports marketing objectives.

• Familiarize yourself with UCOOK's current marketing campaigns and visual style to understand their brand aesthetic and digital presence.

📝 Enhancement Note: The emphasis on portfolio review and potential practical tests underscores the execution-focused nature of this role. Candidates should prepare to demonstrate their ability to produce high-quality, on-brand assets efficiently and effectively.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating and adapting static digital assets.

• Adobe Premiere Pro: Critical for video editing, including cutting, assembling, and basic color correction for social media and ad content.

• Adobe After Effects: Advantageous for motion graphics, animated text, and more dynamic video elements.

Analytics & Reporting:

• Familiarity with how design assets perform on different platforms is beneficial, though direct analytics tool usage may not be required for this junior role. Understanding of key metrics (engagement rates, CTRs) that design impacts is valuable. CRM & Automation:

• While not directly managing CRM or automation platforms, an understanding of how design assets are deployed through email marketing platforms or ad managers is helpful.

• Google Workspace: Competency in Google Docs, Sheets, and Slides for communication, basic project tracking, and file sharing.

📝 Enhancement Note: The tool stack is heavily focused on industry-standard creative software. Proficiency here is a direct operational requirement for producing the necessary assets.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality work accurately and efficiently to meet business objectives.

• Speed & Adaptability: Comfort and capability in working at pace, adapting to changing priorities and campaign needs in a dynamic e-commerce environment.

• Brand Consistency: A commitment to upholding brand identity and guidelines across all creative outputs.

• Collaboration: Working effectively within a team, contributing to brainstorms, and being open to feedback.

• Continuous Learning: A proactive approach to staying updated with design trends and tools to improve creative output and efficiency.

Collaboration Style:

• Team-Oriented: The role requires close collaboration with the Design Lead and the broader marketing team.

• Feedback-Driven: Openness to receiving and acting upon constructive feedback to refine designs and meet project requirements.

• Cross-functional Integration: Working with other marketing specialists (e.g., content creators, paid media managers) to ensure creative assets align with campaign strategies and platform requirements.

📝 Enhancement Note: The values and collaboration style emphasize an operational mindset: being reliable, efficient, and team-focused to support the marketing engine of the business.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Volume: Managing a high volume of creative requests and tight deadlines in a fast-paced e-commerce environment can be demanding.

• Brand Consistency Across Channels: Ensuring that brand guidelines are applied accurately and consistently across a diverse range of digital formats requires meticulous attention to detail.

• Adapting to Feedback: Quickly incorporating feedback and making revisions while maintaining design quality and meeting deadlines.

• Evolving Digital Trends: Staying current with the rapidly changing landscape of digital marketing, social media, and video content formats.

Learning & Development Opportunities:

• Skill Specialization: Opportunity to develop advanced skills in video editing (Premiere Pro, After Effects) and motion graphics.

• E-commerce Marketing Exposure: Gaining practical experience in creating assets specifically for e-commerce, paid media, and social media campaigns.

• Industry Best Practices: Learning from experienced design leads and marketing professionals within a successful e-commerce company.

• Portfolio Expansion: Building a robust portfolio with real-world campaign assets that can be leveraged for future career growth.

📝 Enhancement Note: The challenges are directly related to the operational demands of the role. Growth opportunities are framed around developing the skills and experience needed to excel in an operational design capacity within marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad graphic from brief to final asset." (Focus on workflow, tools, and iteration).

• "How do you ensure brand consistency across multiple design variations for a single campaign?" (Highlight attention to detail and brand guideline adherence).

• "Walk us through a video editing project from start to finish. What challenges did you face and how did you overcome them?" (Demonstrate technical skills and problem-solving).

• "How do you prioritize multiple design requests with competing deadlines?" (Showcase organizational and time management skills). Company & Culture Questions:

• "What interests you about UCOOK and Silvertree Brands' mission?" (Research their values and products).

• "How do you handle constructive criticism on your designs?" (Emphasize openness to feedback and growth mindset).

• "Describe your experience working in a fast-paced team environment." (Relate to previous experiences and highlight adaptability).

• "How do you stay updated with current design and digital marketing trends?" (Show initiative and passion for the field). Portfolio Presentation Strategy:

• Tell a Story: For each piece in your portfolio, explain the objective, your creative process, the tools used, and the impact or outcome.

• Quantify When Possible: If you have metrics related to the performance of your designs (e.g., engagement rates), be ready to discuss them.

• Highlight Adaptability: Showcase projects where you successfully adapted designs for different platforms or revised them based on feedback.

• Demonstrate Video Expertise: Be ready to play clips or discuss your video editing workflow and capabilities.

• Be Prepared for Technical Questions: Know your software inside and out and be ready to discuss technical aspects of file preparation and output.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also the operational capacity to execute design tasks efficiently, adhere to brand standards, and contribute effectively within a marketing team.

📌 Application Steps

To apply for this Junior Graphic Designer position:

• Submit your application through the provided link on the Silvertree Brands careers portal.

• Portfolio Customization: Ensure your portfolio is up-to-date and specifically highlights your digital design and video editing skills, with clear examples relevant to e-commerce marketing (social media, paid ads, email).

• Resume Optimization: Tailor your resume to emphasize your proficiency in Adobe Creative Suite, Premiere Pro, and any experience with digital marketing assets, using keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces, and preparing answers to common interview questions related to speed, collaboration, and working with feedback.

• Company Research: Familiarize yourself with UCOOK's brand, current marketing campaigns, and Silvertree Brands' overall mission and values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.