Junior Brand Designer / უმცროსი ბრენდ დიზაინერი

📍 Job Overview

Job Title: Junior Brand Designer / უმცროსი ბრენდ დიზაინერი Company: Setanta Sports Location: Tbilisi, Georgia Job Type: FULL_TIME Category: Brand Design / Visual Design Operations Date Posted: May 14, 2026 Experience Level: Junior (0-2 years) Remote Status: Hybrid

🚀 Role Summary

• Develop and evolve brand identities within a multi-brand ecosystem, ensuring consistency and individuality across various touchpoints.
• Create and maintain scalable design systems that support diverse platforms and company needs within the sports media industry.
• Design a wide range of visual assets for digital campaigns, social media, events, merchandise, and presentations.
• Collaborate closely with marketing, product, and leadership teams to translate brand strategy into compelling visual experiences.
• Balance creative exploration with systematic thinking to deliver both expressive and practical design solutions.

📝 Enhancement Note: This role is positioned within a hybrid "Brand Design / Visual Design Operations" category, emphasizing the operational aspects of managing brand assets and systems across a complex media environment, rather than purely creative execution. The focus on "design systems" and "multi-brand ecosystem" suggests a need for structured, repeatable design processes.

📈 Primary Responsibilities

• Lead the development and continuous evolution of brand identities across Setanta Sports' multi-brand ecosystem, ensuring a cohesive yet distinct presence for each brand.
• Architect, build, and meticulously maintain flexible and scalable design systems that can be effectively applied across various digital platforms, print materials, and company initiatives.
• Conceptualize and execute high-quality visual assets for a broad spectrum of applications, including digital marketing campaigns, engaging social media content, impactful event branding, promotional merchandise, and professional presentations.
• Foster strong collaborative relationships with cross-functional teams, including Marketing, Product Development, and Senior Leadership, to ensure brand strategy is accurately and creatively represented in all visual outputs.
• Apply a dual approach of creative exploration and systematic thinking to generate design solutions that are both visually compelling and functionally practical, adhering to brand guidelines while driving innovation.
• Uphold and enforce brand consistency across all media channels and touchpoints, while strategically allowing for and guiding the individual expression of sub-brands within the overarching Setanta Sports framework.

📝 Enhancement Note: The responsibilities highlight a need for both strategic thinking (brand architecture, system design) and tactical execution (asset creation). The emphasis on a "multi-brand ecosystem" and "flexible design systems" points towards a role that requires strong organizational skills and an understanding of how to operationalize brand guidelines for efficiency and consistency.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a background in Graphic Design, Visual Communications, Digital Media, or a related field is highly recommended to establish a foundational understanding of design principles.

Experience:

• 0-2 years of demonstrable experience in brand design, visual design, or a closely related creative role.
• Experience working within a fast-paced environment or a multi-brand organization is advantageous, showcasing adaptability and the ability to manage diverse design requirements.

Required Skills:

• Brand Design: Proven ability to develop and evolve brand identities, including logos, color palettes, and visual language.
• Visual Design: Strong aesthetic sense and ability to create compelling visual assets that align with brand strategy.
• Figma Proficiency: Expert-level command of Figma for UI/UX design, prototyping, and collaborative design system management.
• Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and InDesign for graphic design, illustration, and layout.
• Typography: Deep understanding of typographic principles, hierarchy, and application in both digital and print contexts.
• Layout Design: Skill in creating balanced, effective, and visually appealing layouts for various media.
• Color Systems: Expertise in developing and applying color palettes that enhance brand identity and user experience.
• Visual Storytelling: Ability to convey messages and narratives effectively through visual elements.

Preferred Skills:

• Brand Architecture: Understanding of how to structure and organize multiple brands within a parent company.
• Design Systems: Experience in building, documenting, and maintaining comprehensive design systems.
• Digital Campaign Design: Familiarity with designing assets for online advertising, social media, and digital marketing initiatives.
• Print Design: Experience in designing for physical media, such as brochures, posters, and merchandise.
• Sports/Entertainment Industry Interest: A genuine passion for and understanding of the sports and entertainment sectors can inform creative decisions and brand relevance.

📝 Enhancement Note: The required skills heavily emphasize core design competencies and specific software proficiency (Figma, Adobe Suite). The preferred skills, particularly "Brand Architecture" and "Design Systems," indicate a leaning towards operationalizing design for scalability and consistency, crucial for a multi-brand media company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Systems Showcase: A dedicated section demonstrating your experience with developing or contributing to brand guidelines, style guides, and comprehensive design systems. This should illustrate your understanding of consistency, scalability, and systematic design thinking.
• Digital Asset Examples: A curated selection of digital assets created for campaigns, social media, websites, or applications. Highlight diversity in format and purpose.
• Print Material Examples: Include examples of print design work, such as brochures, posters, merchandise mockups, or event collateral, to demonstrate versatility.
• Multi-Brand Exposure: If possible, showcase projects that involved managing or designing for multiple brands or sub-brands, illustrating your ability to differentiate while maintaining overall coherence.

Process Documentation:

• Evidence of your systematic approach to design projects, such as:
  • Workflow diagrams outlining your design process from brief to final delivery.
  • Case studies detailing how you approached a design challenge, the steps you took, and the reasoning behind your creative decisions.
  • Examples of how you documented design systems or brand guidelines for easy team access and implementation.

📝 Enhancement Note: For a junior role with a strong emphasis on design systems, the portfolio is paramount. It needs to prove not just creative talent, but also an understanding of structured design processes and the ability to contribute to a scalable brand infrastructure. The focus should be on how you design, not just what you design.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Junior Brand Designer role (0-2 years experience) in Tbilisi, Georgia, and considering the company's industry (media/sports) and potential for growth, an estimated annual salary range would be 18,000 - 28,000 GEL.
• This estimate accounts for the cost of living in Tbilisi and the demand for skilled designers proficient in Figma and Adobe Creative Suite.

Benefits:

• Flexible Vacation Time: Allows for work-life balance and personal time management.
• Work From Home Options: Offers flexibility in work location, supporting a hybrid model.
• Comprehensive Insurance: Provides health and potentially other forms of insurance coverage.
• Courses and Development Programs: Dedicated opportunities for professional growth and skill enhancement in design and related fields.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. The hybrid work arrangement suggests a balance between in-office collaboration and remote work flexibility.

📝 Enhancement Note: The salary range is an estimation based on general market data for junior design roles in the specified region and industry. Actual compensation may vary based on the candidate's specific portfolio, interview performance, and negotiation. The benefits listed are directly extracted from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Media & Entertainment. Setanta Sports operates as a leading media provider in Central Eastern Europe and Asia, broadcasting top sports tournaments and delivering content via an exclusive OTT platform. This context implies a dynamic, fast-paced environment driven by live events and a passionate fan base. Company Size: While not explicitly stated, Setanta Sports is described as an "extensive media in 14 CEE," suggesting a significant operational footprint and likely a mid-to-large sized organization with diverse teams. Founded: The founding date is not provided, but the company's extensive reach implies established operations and a history in the sports media landscape.

Team Structure:

• Operations Team: While this role is in Brand Design, it will likely collaborate closely with Marketing Operations, Digital Marketing, Product Teams, and potentially Content teams.
• Reporting Structure: As a Junior Designer, the role will likely report to a Senior Brand Designer, a Creative Director, or a Head of Brand/Marketing.
• Cross-functional Collaboration: The role emphasizes collaboration with Marketing, Product, and Leadership, indicating a highly integrated approach to brand development and execution.

Methodology:

• Data-Driven Approach: The company mentions using data to guide decisions, suggesting that design outcomes will be evaluated based on performance metrics and ROI.
• System Thinking: The emphasis on "design systems" and "brand architecture" points to a structured, process-oriented methodology for managing brand assets.
• Agile & Iterative: Given the fast-paced nature of sports media, design processes are likely agile, allowing for quick iterations and adaptations to market trends and campaign needs.

Company Website: https://www.setantasports.com/

📝 Enhancement Note: The company culture is described as passionate, data-driven, and fun, with a strong emphasis on teamwork and growth. The "sports enthusiast" aspect is central, suggesting a work environment where genuine interest in the product is valued.

📈 Career & Growth Analysis

Operations Career Level: Junior Brand Designer. This level signifies an entry point into a specialized design function, focusing on foundational execution and learning within established brand frameworks and systems. The role is designed for individuals to gain practical experience and develop core competencies. Reporting Structure: Likely reports to a Senior Designer or Creative Lead. This provides direct mentorship and guidance on design execution, brand adherence, and system utilization. Operations Impact: The Junior Brand Designer's impact is primarily through the consistent and effective visual representation of Setanta Sports' brands across all platforms. This contributes to brand recognition, user engagement, and the overall perception of the company's premium sports content delivery.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, digital campaign design, or advanced design system development.
• Career Progression: Potential to advance to Mid-Level Designer, Senior Designer, or potentially specialize in areas like Brand Strategy or UI/UX Design within Setanta Sports.
• Learning & Development: Access to courses and development programs, offering structured learning paths to acquire new skills or enhance existing ones relevant to the evolving media and design landscape.
• Cross-functional Exposure: Gaining experience working with different departments (Marketing, Product) can broaden understanding of business operations and how design integrates with broader company goals.

📝 Enhancement Note: For a junior role, growth is typically focused on skill acquisition and mastering the operational aspects of design. The emphasis on "design systems" and "multi-brand ecosystem" suggests that mastering these will be key to career progression within Setanta Sports.

🌐 Work Environment

Office Type: Hybrid. This indicates a blend of in-office collaboration and remote work, allowing for flexibility while maintaining team cohesion and in-person interaction. Office Location(s): Tbilisi, Georgia. This specific location offers a base for the hybrid work model.

Workspace Context:

• Collaborative Environment: The culture emphasizes teamwork and supporting each other, suggesting an open and communicative workspace, whether in the office or virtual.
• Tools & Technology: Access to industry-standard design tools like Figma and Adobe Creative Suite is expected, facilitating efficient and high-quality design output.
• Team Interaction: Opportunities for direct interaction with senior designers, creative leads, and cross-functional team members, fostering a learning environment and enabling effective project execution.

Work Schedule:

• Full-time, with a likely flexible component due to the hybrid arrangement. This allows for efficient time management to balance project deadlines with personal life, particularly important for creative roles that may require focused work periods.

📝 Enhancement Note: The hybrid model is a key feature of the work environment, suggesting that candidates should be comfortable with a mix of remote and in-office work and possess the self-discipline to manage their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess basic qualifications and design aesthetic.
• Portfolio Review & Skills Assessment: A more in-depth session focusing on the candidate's portfolio. This may involve a practical design exercise or a discussion about their process for specific projects. Expect questions about their approach to brand systems, Figma usage, and problem-solving.
• Team/Culture Fit Interview: Meeting with potential team members or managers to assess collaboration style, communication skills, and alignment with Setanta Sports' values (passion for sports, data-driven, playful).
• Final Interview: Potentially with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand design, design systems, and digital/print asset creation.
• Tell a Story: For each project, clearly articulate the brief, your role, your design process, the challenges faced, and the impact of your work. Use visuals effectively.
• Highlight Process: Emphasize your systematic approach, particularly in relation to design systems and brand consistency. Showcase your Figma skills and how you leverage it for efficiency.
• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement on social media, successful campaign metrics).
• Tailor to Setanta: Research Setanta Sports' current branding and visual style. Be prepared to discuss how your skills and aesthetic align with their needs.

Challenge Preparation:

• Be prepared for a practical design challenge, likely involving a scenario related to brand extension, campaign asset creation, or applying existing brand guidelines to a new context.
• Focus on demonstrating your problem-solving skills, adherence to briefs, and efficient use of design tools (especially Figma).
• Practice articulating your design decisions clearly and concisely, explaining your rationale and process.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to not only show their work but also to explain the "why" and "how" behind their design decisions, especially concerning system thinking and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building/maintaining design systems. Proficiency is a core requirement.
• Adobe Creative Suite: Includes Photoshop for image manipulation, Illustrator for vector graphics and logos, and InDesign for layout and print design.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics is beneficial. Familiarity with tools that track engagement metrics (e.g., social media analytics, website traffic tools) can inform design decisions.

CRM & Automation:

• Not directly relevant to this design role, but an understanding of how marketing campaigns are managed might be helpful.

📝 Enhancement Note: The technology stack is heavily focused on design execution and collaboration. Proficiency in Figma is paramount, highlighting the company's investment in modern, collaborative design workflows.

👥 Team Culture & Values

Operations Values:

• Passion for Sports: A genuine enthusiasm for sports and entertainment is highly valued, influencing the creative output and team camaraderie.
• Data-Driven Decisions: Utilizing data to inform creative choices and measure the effectiveness of design efforts.
• Efficiency & Scalability: Commitment to creating well-structured design systems and processes that enable efficient brand management across a large organization.
• Collaboration & Teamwork: A supportive atmosphere where team members work together, share ideas, and cheer each other on.
• Playful & Fun: Encouraging an enjoyable work environment where creativity can thrive.

Collaboration Style:

• Cross-functional Integration: Active collaboration with Marketing, Product, and Leadership teams to ensure brand alignment and strategic execution.
• Open Communication: Encouraging the exchange of ideas, feedback, and constructive criticism to improve design outcomes.
• Systematic Approach: Working within established design systems and brand guidelines while also contributing to their evolution.

📝 Enhancement Note: The culture emphasizes a blend of passion for the product (sports), rigorous operational discipline (data, systems), and a positive, collaborative team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Individuality: Effectively maintaining a unified brand identity across multiple sub-brands while allowing each to have its distinct voice and visual appeal.
• Scalability of Design Systems: Ensuring design systems are robust enough to accommodate future growth, new product lines, and evolving market trends.
• Fast-Paced Media Environment: Adapting quickly to the demands of live sports broadcasting, live campaigns, and the dynamic nature of the sports entertainment industry.
• Cross-functional Stakeholder Management: Aligning design visions and requirements with various departments that may have different priorities.

Learning & Development Opportunities:

• Advanced Design System Training: Opportunities to become an expert in design system architecture, implementation, and maintenance.
• Motion Graphics & Animation: Developing skills in creating dynamic visual content for digital platforms.
• Brand Strategy Workshops: Participating in sessions that deepen understanding of brand positioning and strategic brand management.
• Industry Events & Conferences: Potential to attend relevant design or media industry events to stay abreast of trends and network.

📝 Enhancement Note: The challenges are tied to the operational complexity of managing a multi-brand entity in a dynamic industry. Growth opportunities are focused on mastering specialized design skills and contributing to strategic brand operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or evolving a design system for a multi-brand media company like Setanta Sports?" (Focus on process, scalability, and collaboration.)
• "Describe a time you had to balance creative freedom with strict brand guidelines. What was your approach?" (Demonstrate problem-solving and adherence to operational constraints.)
• "How do you ensure brand consistency across diverse digital and print touchpoints?" (Highlight your understanding of systematic design and attention to detail.)

Company & Culture Questions:

• "What interests you about Setanta Sports and the sports entertainment industry?" (Show genuine passion and research.)
• "How do you contribute to a collaborative and data-driven team environment?" (Align your response with their stated values.)
• "Describe your experience working in a hybrid or remote team and how you maintain productivity and communication." (Address the work arrangement.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, starting with your most impactful projects.
• Process Over Polish: While polished visuals are important, emphasize your design process, decision-making, and how you utilized tools like Figma for efficiency and system building.
• Quantify Impact: If possible, present metrics that demonstrate the success of your designs.
• Be Ready for Challenges: Prepare to discuss how you would approach a hypothetical design task relevant to Setanta Sports.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, systematic approach to design, a strong understanding of brand systems, proficiency in Figma, and genuine enthusiasm for sports media.

📌 Application Steps

To apply for this Junior Brand Designer position:

• Submit your application through the provided link on hirehive.com.
• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating brand identity development, design system contributions, and a range of digital/print assets. Tailor your case studies to highlight your systematic approach and problem-solving skills.
• Resume Optimization: Highlight relevant experience with Figma, Adobe Creative Suite, brand design, and any experience in fast-paced or multi-brand environments. Use keywords from the job description.
• Interview Preparation: Practice articulating your design process, explaining your portfolio projects with a focus on methodology and impact, and preparing answers to questions about collaboration, brand consistency, and your interest in Setanta Sports.
• Company Research: Familiarize yourself with Setanta Sports' current branding, its media offerings, and its presence in the sports entertainment market. Understand their stated company values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.