Jr. Graphic Designer

📍 Job Overview

Job Title: Jr. Graphic Designer

Company: Vida Shoes International

Location: Bogotá, Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: August 07, 2026

Experience Level: 3-5 years

Remote Status: On-site

🚀 Role Summary

• Execute creative briefs for visual assets, supporting brand presence for multiple Vida Kids brands across seasonal campaigns, selling tools, and digital initiatives.

• Collaborate closely with a cross-discipline marketing team, including creative, digital, and strategy experts, to bring a unified vision to life.

• Develop and produce approved design work, ensuring brand consistency across all customer touchpoints, from digital platforms to print applications.

• Adapt campaign creative across various channels including email, digital, social, and wholesale, supporting business initiatives and sales objectives.

📝 Enhancement Note: This role is specifically for a Jr. Graphic Designer focused on brand marketing within the retail footwear and lifestyle sector. The emphasis is on executing creative assets for multiple brands, requiring adaptability and strong technical design skills within a fast-paced, collaborative environment. The position reports to a Senior Graphic Designer, indicating a mentorship and development opportunity.

📈 Primary Responsibilities

• Execute marketing and promotional creative across multiple footwear and lifestyle brands, including Vida Kids brands like Stride Rite, Saucony, Merrell, and others.

• Design and produce a variety of visual assets such as digital homepage and email assets, seasonal catalogs, social media content, in-store fixture displays, PowerPoint presentations, showroom graphics, packaging, and advertisements.

• Update and manage email campaigns using established templates and design systems, ensuring brand consistency and aesthetic appeal.

• Design and create website banners, landing page graphics, and other digital marketing materials to drive engagement and sales.

• Adapt campaign creative effectively across email, digital, social media, and wholesale channels to maintain a cohesive brand message.

• Design and update wholesale presentations, line sheets, catalogs, and other retailer-facing materials to support sales efforts.

• Support seasonal product launches and promotional campaigns with timely and impactful creative execution.

• Collaborate closely with the Senior Designer to interpret creative direction and translate brand strategy into compelling visual designs.

• Partner cross-functionally with Digital and Wholesale teams to support business initiatives, sales objectives, and marketing strategies.

• Prepare production-ready files for both digital and print applications, ensuring accuracy and adherence to technical specifications.

• Organize and maintain creative assets, templates, and file management systems for efficient retrieval and use.

• Assist with image editing, retouching, asset resizing, and other production design tasks to support the creative workflow.

• Manage multiple design projects simultaneously, ensuring timely delivery and meeting deadlines in a fast-paced work environment.

• Ensure all creative assets are accurate, on-brand, and aligned with overarching business goals and marketing objectives.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a broad scope. The mention of multiple brands and diverse asset types (digital, print, presentations, packaging) highlights the need for versatility and strong project management skills. Collaboration with Digital and Wholesale teams signifies the role's integration into broader Go-To-Market (GTM) strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design.

Experience: Minimum of 3-5 years of professional experience in graphic design or brand design, preferably within a retail or agency environment.

Required Skills:

• High proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Mandatory proficiency in Figma for design and prototyping.

• Strong understanding of design principles, including typography, shape, color theory, and photography.

• Proven ability to work within established brand guidelines and maintain brand consistency across diverse assets.

• Excellent attention to detail and commitment to producing high-quality work.

• Ability to receive and implement creative feedback and execute revisions efficiently.

• Experience in adapting creative assets for multiple channels (digital, print, social, email).

• Strong portfolio showcasing a diverse range of print and digital design skills.

• Fluent in written and spoken English.

• Experience with Microsoft PowerPoint for presentation design. Preferred Skills:

• Familiarity with AI platforms (e.g., generative AI tools for design ideation or asset creation).

• Animation skills for motion graphics or video content.

📝 Enhancement Note: The requirement for Figma is a critical technical skill for modern digital design workflows. The inclusion of AI platforms and animation as a plus suggests an interest in forward-thinking design capabilities and potential future skill development within the team. The 3-5 year experience range for a "Jr." title indicates a need for someone who can hit the ground running with some foundational experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 years of design work, with a strong emphasis on projects executed within the last 2-3 years.

• Include a diverse range of projects demonstrating expertise in both print and digital design applications.

• Feature examples of brand consistency across multiple touchpoints and campaigns for various brands.

• Highlight projects that required adaptation of creative assets for different channels (e.g., email to social, web banner to catalog).

• Present examples of design for retail environments, wholesale materials, or e-commerce platforms.

• Provide case studies or project descriptions that explain the creative brief, design process, and the impact or outcome of the design. Process Documentation:

• Demonstrate the ability to follow creative briefs and execute them efficiently.

• Show evidence of managing multiple projects simultaneously and meeting deadlines.

• Illustrate how feedback was incorporated into design revisions.

• Include examples of file preparation for both digital (e.g., web-optimized graphics) and print (e.g., print-ready PDFs).

• Showcase organization and maintenance of creative assets and files.

📝 Enhancement Note: The portfolio is a critical component for this role, serving as a primary evaluation tool for design skills, adaptability, and experience. Candidates should curate their portfolio to directly address the responsibilities and required skills mentioned in the job description, emphasizing versatility across brands and mediums.

💵 Compensation & Benefits

Salary Range: $53,900,000 COP annually.

Benefits:

• Full-time employment benefits as per Colombian labor law.

• Opportunity to work with a portfolio of well-known footwear and lifestyle brands.

• Collaborative marketing team environment with cross-disciplinary expertise.

• Potential for professional development and growth within the company.

• Exposure to both digital and traditional marketing creative execution.

Working Hours: Standard full-time hours, likely 40 hours per week, with potential for occasional overtime during peak campaign periods.

📝 Enhancement Note: The salary is explicitly stated as $53,900,000 COP. While specific benefits are not detailed, standard Colombian labor laws for full-time employees would apply. The role's nature suggests a dynamic work environment, so understanding potential overtime requirements during critical periods is advisable.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Footwear and Lifestyle) with a focus on multiple brands, including children's wear.

Company Size: Vida Shoes International is part of Vida Group, which is a significant player in the apparel and footwear market. While the exact size of the immediate marketing team isn't specified, the company's brand portfolio suggests a mid-to-large-sized organization.

Founded: Vida Group has a history in the market, implying stability and established processes within its operations.

Team Structure:

• The Jr. Graphic Designer will be part of a cross-discipline marketing team.

• This team includes specialists in creative, digital marketing, strategy, and execution.

• The role will work closely with the e-commerce team to align online brand presence.

• The designer reports directly to the Senior Graphic Designer, indicating a clear reporting line and mentorship structure. Methodology:

• Focus on executing creative briefs for seasonal campaigns and promotional activities.

• Emphasis on maintaining brand consistency across all visual communications.

• Collaborative approach to bringing a unified vision to life across different channels.

• Data-driven insights from the e-commerce team likely inform design decisions for digital assets.

• Process-oriented execution for production-ready files and asset management.

Company Website: https://vidagroup.com/

📝 Enhancement Note: Vida Shoes International operates in a competitive retail landscape, emphasizing the importance of strong branding and marketing. The diverse portfolio of brands suggests a need for a designer who can adapt to different brand identities while maintaining overall company standards. The collaborative nature of the marketing team points to a dynamic and fast-paced work environment.

📈 Career & Growth Analysis

Operations Career Level: Junior Graphic Designer. This role is an entry-to-mid-level position for a designer looking to build experience in brand marketing and retail design.

Reporting Structure: Reports to the Senior Graphic Designer, providing a direct line for guidance, feedback, and skill development. Also collaborates cross-functionally with Digital and Wholesale teams.

Operations Impact: The Jr. Graphic Designer's work directly impacts brand perception, customer engagement, and sales performance by creating compelling visual assets for marketing campaigns, e-commerce platforms, and sales enablement tools. Maintaining brand consistency is crucial for building customer trust and loyalty.

Growth Opportunities:

• Skill Development: Opportunity to hone skills in various design software (Adobe Suite, Figma) and expand expertise in digital and print design, potentially learning animation or AI tools.

• Brand Management: Gain experience managing creative execution for a portfolio of diverse brands, understanding how to tailor design to different target audiences.

• Cross-functional Exposure: Work closely with digital marketing, e-commerce, and wholesale teams, providing insight into broader Go-To-Market strategies.

• Mentorship: Learn from a Senior Graphic Designer, receiving guidance on design best practices, creative direction, and career progression within the design field.

• Potential Advancement: With demonstrated success and skill growth, potential to advance to a Graphic Designer or Senior Graphic Designer role within Vida Shoes International.

📝 Enhancement Note: This role is positioned as a growth opportunity, particularly for individuals looking to specialize in retail brand design. The clear reporting line and the "Jr." title suggest a structured learning environment with potential for future advancement within the organization.

🌐 Work Environment

Office Type: On-site. The job posting explicitly states "#LI-ONSITE," indicating that the role requires regular attendance at a physical office location.

Office Location(s): Bogotá, Colombia. The specific office address is not provided in the job description but is confirmed as an on-site role in Bogotá.

Workspace Context:

• Collaborative environment with a cross-discipline marketing team.

• Access to necessary design tools and software (Adobe Creative Suite, Figma).

• Potential for interaction with creative, digital, and sales teams.

• A dynamic setting supporting multiple brands and fast-paced campaign execution.

Work Schedule: Standard full-time work schedule, expected to be 40 hours per week. Given the fast-paced nature of marketing and retail, flexibility may be required during peak periods or product launch cycles.

📝 Enhancement Note: The on-site requirement is a key detail for candidates. The collaborative aspect suggests an open-plan office or shared creative space where team members can easily communicate and work together on projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of submitted resumes and portfolios to assess qualifications and design experience.

• Portfolio Review: Candidates will likely present their portfolio, discussing their design process, creative decisions, and the impact of their work. Expect questions about specific projects and their role in them.

• Skills Assessment: A practical design test or challenge may be administered to evaluate proficiency in required software (Figma, Adobe Suite) and ability to execute creative briefs under time constraints.

• Team/Manager Interviews: Interviews with the Senior Graphic Designer and potentially other marketing team members to assess cultural fit, communication skills, and understanding of brand strategy.

• Final Interview: Potentially with a Marketing Director or Head of Creative to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the responsibilities and requirements listed (e.g., digital assets, brand adaptation, retail graphics).

• Tell a Story: For each project, clearly articulate the problem/brief, your role, your design process, the tools used, and the outcome or impact. Quantify results where possible.

• Showcase Versatility: Include examples of both digital and print work, and demonstrate your ability to work with different brand identities.

• Highlight Key Skills: Ensure your portfolio clearly showcases your proficiency in Figma, Adobe Creative Suite (InDesign, Illustrator, Photoshop), and any other relevant tools.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Software Proficiency: Be ready to demonstrate your skills in Figma and Adobe Creative Suite. Practice executing a common design task quickly and efficiently.

• Brand Alignment: Understand Vida Shoes International's brands and their target audiences. Be prepared to discuss how you would maintain brand consistency.

• Problem-Solving: Anticipate design challenges related to adapting assets across channels or meeting tight deadlines. Prepare to explain your approach to problem-solving.

• Feedback Incorporation: Be ready to discuss how you handle constructive criticism and incorporate feedback into your designs.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on the portfolio and practical design skills. Candidates should prepare to articulate their design philosophy and demonstrate their ability to execute effectively in a fast-paced, multi-brand environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for design and prototyping. Essential to demonstrate proficiency in collaborative design workflows, component creation, and prototyping features.

• Adobe Creative Suite:

  • InDesign: For layout and print design (catalogs, line sheets, presentations).
  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, retouching, and digital asset creation.

• Microsoft PowerPoint: For creating and designing presentations and sales collateral.

Analytics & Reporting:

• While not explicitly stated, familiarity with analytics dashboards used for digital marketing (e.g., Google Analytics, social media insights) could be beneficial for understanding asset performance. CRM & Automation:

• Knowledge of e-commerce platforms and digital marketing automation tools might be a plus for understanding how creative assets are deployed and managed online.

📝 Enhancement Note: Figma proficiency is a critical requirement, indicating a modern design workflow. Strong command of the Adobe Creative Suite is standard for graphic design roles. Familiarity with how these assets are used within digital marketing and e-commerce platforms is a valuable differentiator.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce engaging and visually appealing designs that capture attention and communicate brand messages effectively.

• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all creative outputs, ensuring a unified brand experience.

• Collaboration: A willingness to work closely with team members, share ideas, and contribute to a collective vision.

• Efficiency & Timeliness: An ability to manage workload effectively, meet deadlines, and produce high-quality work in a fast-paced environment.

• Attention to Detail: A meticulous approach to design, ensuring accuracy in execution and adherence to brand guidelines.

Collaboration Style:

• Cross-functional Integration: Actively partners with Digital and Wholesale teams to ensure creative aligns with business objectives and sales strategies.

• Feedback Loop: Open to receiving and providing constructive feedback to foster continuous improvement and enhance design outcomes.

• Team Synergy: Works closely with the Senior Graphic Designer, contributing to a supportive and productive creative environment.

• Communication: Clear and proactive communication to keep stakeholders informed about project status and potential challenges.

📝 Enhancement Note: The company values likely revolve around creativity, brand integrity, and collaborative execution, essential for a retail marketing team managing multiple brands. The emphasis on efficiency and detail is crucial for meeting the demands of a fast-paced industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Balancing the distinct visual identities and marketing needs of various Vida Kids brands requires adaptability and strong organizational skills.

• Fast-Paced Environment: The retail industry, especially with seasonal campaigns and product launches, demands quick turnaround times and the ability to manage multiple projects simultaneously.

• Feedback Integration: Effectively incorporating feedback from various stakeholders while maintaining design integrity and meeting deadlines can be challenging.

• Evolving Digital Landscape: Keeping up with design trends and best practices for digital platforms (social media, email, web) requires continuous learning.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in Figma and Adobe Creative Suite, potentially exploring advanced features and workflows.

• Brand Strategy Exposure: Gaining insight into how design contributes to overall brand strategy and marketing objectives for a diverse portfolio.

• Cross-functional Learning: Understanding the interplay between design, digital marketing, e-commerce, and wholesale strategies.

• Mentorship: Direct guidance from a Senior Graphic Designer can accelerate professional growth and skill development.

• Industry Trends: Exposure to current design trends and technologies, possibly including AI-powered design tools and animation.

📝 Enhancement Note: The primary challenge will be managing the volume and variety of work effectively. Growth opportunities are significant for a junior designer looking to gain broad experience in retail branding and marketing.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to adapt a design concept for multiple different channels (e.g., print, digital, social). How did you ensure brand consistency?"

• "Describe your process for receiving and implementing feedback on your designs. How do you handle conflicting feedback?"

• "How do you prioritize your workload when managing multiple projects with competing deadlines?"

• "Walk me through your portfolio. For one of your strongest pieces, what was the brief, your process, and the outcome?"

• "How do you stay updated on design trends and new software, particularly in the digital space?" Company & Culture Questions:

• "What interests you about Vida Shoes International and our portfolio of brands?"

• "How do you see your design skills contributing to our marketing and sales objectives?"

• "Describe your ideal team environment and how you collaborate with others."

• "What are your strengths and weaknesses as a graphic designer?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by brand or by asset type. Start with a strong overview of your experience.

• Storytelling: For each project, clearly explain the problem, your solution, and the results. Use visuals to support your narrative.

• Tool Demonstration: Be prepared to briefly discuss or demonstrate your proficiency in Figma and Adobe Suite if asked.

• Brand Alignment: Show how your work aligns with brand guidelines and marketing goals.

• Conciseness: Be mindful of time and present your most impactful work efficiently.

📝 Enhancement Note: Candidates should prepare to discuss their process, problem-solving skills, and ability to work within brand constraints. The interview will likely assess both technical aptitude and cultural fit within a collaborative marketing team.

📌 Application Steps

To apply for this Jr. Graphic Designer position:

• Submit your application through the provided link on the Trakstar platform.

• Tailor Your Resume: Highlight your 3-5 years of experience in graphic and brand design, emphasizing proficiency in Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your best print and digital design projects that showcase your versatility across brands and channels. Ensure it's easily accessible (e.g., a link to your website or a PDF).

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, explaining your process, challenges, and outcomes. Practice articulating your design philosophy.

• Research Vida Shoes International: Familiarize yourself with their brands, target markets, and overall marketing presence. Understand their aesthetic and brand voice.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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