Webdesigner Webflow - German speaking (m/w/d) - Berlin

📍 Job Overview

Job Title: Webdesigner Webflow - German Speaking (m/w/d)

Company: Patronus Group

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing Operations / Digital Design

Date Posted: November 11, 2025

Experience Level: 2-5 Years

Remote Status: Hybrid (Up to 2 days/week remote)

🚀 Role Summary

• This role focuses on driving digital presence and user engagement through expert Webflow design and optimization, directly supporting marketing and product initiatives.

• You will be responsible for the end-to-end design and performance of the company website and landing pages, ensuring they align with brand identity and conversion goals.

• The position requires a strong blend of creative design skills and a data-driven approach to optimize user experience (UX) and conversion rates (CRO).

• As a key member of the Marketing team, you will translate business objectives into visually compelling and high-performing digital assets for various campaigns and channels.

📝 Enhancement Note: While the title is "Webdesigner," the responsibilities clearly indicate a role with significant operational impact on marketing performance, user experience, and conversion optimization, positioning it within the broader scope of Marketing Operations and Digital Design. The emphasis on "ownership for our entire Content Roadmap and Strategy" and "landing page optimization or Digital Campaigning is a must" highlights a strategic, results-oriented function rather than purely aesthetic design.

📈 Primary Responsibilities

• Develop, maintain, and enhance the company website and landing pages using Webflow, with a strong emphasis on user experience (UX) and conversion rate optimization (CRO).

• Take ownership of the content roadmap and strategy for the website, ensuring alignment with marketing objectives and target audience engagement.

• Collaborate with the marketing team to conceptualize and implement new visual strategies and brand aesthetics across digital platforms.

• Design and produce graphical assets and campaign creatives for digital advertising (Paid Ads) and CRM initiatives, ensuring brand consistency and effectiveness.

• Continuously research and integrate new design tools, trends, and technologies into existing design workflows to improve efficiency and output quality.

• Support the creation of visual content for paid advertising campaigns and email marketing efforts.

• Ensure all digital assets and website elements comply with brand guidelines and accessibility standards.

• Conduct A/B testing on website elements and landing pages to identify opportunities for performance improvement and enhanced user journeys.

• Translate marketing campaign requirements into effective, visually appealing, and high-converting web designs.

📝 Enhancement Note: The core responsibilities are derived from "Deine Mission" and "Deine Talent" sections. The emphasis on "Ownership for our entire Content Roadmap and Strategy" and "Experience with Landingpage-Optimierung oder Digital Campaigning ist ein Muss" strongly suggests a role that goes beyond typical web design, encompassing strategic planning and performance measurement, characteristic of operations-focused marketing roles.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Graphic Design, Digital Media, Marketing, or a related field is implied.

Experience: Minimum of 2 years of experience in web design, graphic design, or a related digital creative role, ideally within an agency, startup, or in-house marketing team.

Required Skills:

• Proficiency in Webflow for website design, development, and management.

• Advanced skills in design tools such as Figma and Canva.

• Expertise in Adobe Photoshop or similar image editing software.

• A keen eye for aesthetic design principles and a strong understanding of User Experience (UX) best practices.

• Demonstrated experience with Landing Page Optimization and/or Digital Campaigning.

• Native-level German language proficiency (written and spoken).

Preferred Skills:

• Basic knowledge of video editing software (e.g., Adobe Premiere Pro).

• Familiarity with motion design tools (e.g., Adobe After Effects).

• Experience with CRM platforms and digital advertising platforms (e.g., Google Ads, Meta Ads).

• Understanding of SEO principles as they relate to web design and content.

📝 Enhancement Note: The "Dein Talent" section directly lists required skills. Preferred skills are inferred from the mention of "Grundkenntnisse im Video-Editing oder Motion Design (Premiere, After Effects o. ä.) wünschenswert" and the general context of digital marketing campaigns. The requirement for German native-level and secure English is also explicitly stated.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2 years of professional web design and graphic design work.

• Demonstrate expertise in Webflow, including examples of websites designed and built using the platform.

• Include case studies or examples of landing pages designed with a clear focus on user experience and conversion optimization.

• Showcase experience in creating graphical assets for digital campaigns (e.g., Paid Ads, social media).

Process Documentation:

• Candidates are expected to articulate their design process from concept to execution, highlighting how they gather requirements, ideate, design, and iterate.

• Ability to describe workflows for managing content updates and design changes within Webflow.

• Demonstrate an understanding of how design processes integrate with broader marketing and product development cycles.

• Showcase experience in collaborating with cross-functional teams (e.g., marketing, product, development) during the design process.

📝 Enhancement Note: The "Portfolio Essentials" are derived from the "Dein Talent" section and general industry expectations for design roles. The "Process Documentation" section infers the need to articulate design workflows, as this is standard for roles involving optimization and collaboration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Web Designer with 2-5 years of experience in Berlin, Germany, a competitive salary range is estimated between €45,000 - €60,000 annually. This estimate considers the required skills (Webflow, Figma, Adobe Suite, Landing Page Optimization), the hybrid work model, and the cost of living in Berlin.

Benefits:

• Wellbeing: Urban Sports Club membership, Family & Friends discounts on Patronus watches, increasing vacation days (26 in year 1, 28 in year 2, 30 from year 3).

• Learning & Development: Annual Learning & Development budget for individual growth, a structured Career Framework for advancement, and 360-degree feedback for continuous improvement.

• Compensation: Exclusive Corporate Benefits, discounts at nearby restaurants, and freedom to choose hardware.

• Mobility & Flexibility: Modern office in Friedrichshain, Job Ticket for commuting, up to 2 days per week work-from-home, subsidized bicycle leasing through "Mein Dienstrad."

• Company Culture: Regular company and team events, strong team spirit, opportunity to work on a product with societal value, and quarterly company brunches.

Working Hours: The standard working hours are 40 hours per week, with flexibility offered through a hybrid work arrangement allowing up to 2 days per week to be worked remotely.

📝 Enhancement Note: Salary range is an estimate based on typical operations/digital design roles in Berlin with the specified experience level. The benefits are directly extracted from the "Unser Angebot" section. The working hours are inferred from the "40 hours per week" typical standard and the "hybrid" work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Wearable Technology / IoT. Patronus operates in the innovative space of smart emergency call devices, focusing on enhancing safety and independence for seniors through technology.

Company Size: The provided LinkedIn data is not available, but the description suggests a growing startup environment with financial backing, implying a team size likely between 50-200 employees, fostering a dynamic and evolving culture.

Founded: The founding date is not specified, but Patronus is described as a "modern Healthcare Start-up," indicating a relatively recent establishment.

Team Structure:

• The Web Designer will be part of the Marketing team, acting as a "creative interface between Marketing, Brand, and Product."

• The role requires collaboration with marketing specialists, brand managers, and product development teams.

Methodology:

• Data-Driven Design: The role emphasizes performance and conversion, suggesting a methodology that relies on data analytics, user feedback, and A/B testing to inform design decisions.

• Agile Development Integration: As a startup, the design process likely integrates with agile methodologies, allowing for flexibility and rapid iteration in response to market needs and user insights.

• User-Centricity: A core principle is making the lives of seniors safer and more independent, implying a strong focus on understanding and designing for the end-user's needs and challenges.

Company Website: https://careers.patronus-group.com

📝 Enhancement Note: Company industry and founding context are derived from the "Einfach. Sicher. Leben. Mit Patronus." narrative. Company size and team structure are inferred based on typical startup profiles and the described collaborative nature of the role. The "Methodology" section extrapolates from the emphasis on performance, conversion, and user needs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level specialist within the marketing and design function. It offers significant ownership and impact, particularly in shaping the company's digital presence and contributing to its growth trajectory. It's a step beyond junior designer roles, requiring independent execution and strategic input.

Reporting Structure: The Webdesigner will likely report to a Marketing Manager or Head of Marketing. They will collaborate closely with product managers, brand specialists, and potentially members of the sales and customer success teams to ensure a cohesive brand experience.

Operations Impact: The role has a direct impact on key operational metrics such as website traffic, user engagement, conversion rates (e.g., lead generation, product sign-ups), and overall brand perception. By optimizing the website and digital assets, the Webdesigner contributes directly to the effectiveness of marketing campaigns and the efficiency of lead generation processes.

Growth Opportunities:

• Specialization: Develop deep expertise in Webflow, UX/UI design for specific demographics (seniors, healthcare), and conversion rate optimization.

• Leadership: Potential to grow into a Lead Webdesigner or UX/UI Lead role, managing junior designers or overseeing larger design projects.

• Cross-Functional Development: Opportunities to learn about broader marketing strategies, product development cycles, and data analytics through close collaboration.

• Mentorship: Access to a structured Career Framework and potentially mentorship from senior marketing or product leaders.

📝 Enhancement Note: The "Operations Career Level" and "Operations Impact" sections are framed to highlight the role's contribution to business operations and revenue generation, beyond just creative output. Growth opportunities are extrapolated from the "Learning & Development" benefits and the startup environment.

🌐 Work Environment

Office Type: The company offers a modern office environment located in "pulsierenden Friedrichshain," a vibrant district in Berlin. This suggests a contemporary workspace designed to foster collaboration and innovation.

Office Location(s): The primary office is located at Mühlenstraße 15, 10243 Berlin. The "Friedrichshain" location indicates an accessible and well-connected urban setting.

Workspace Context:

• Collaborative Atmosphere: The emphasis on "Teamgeist statt Ellenbogenmentalität" and "Regelmäßige Company- und Teamevents" points to a collaborative and team-oriented workspace where interaction and knowledge sharing are encouraged.

• Technology Enabled: The benefit of "Freie Wahl der Hardware" indicates that employees are provided with or have a choice of high-quality tools and technology to perform their jobs effectively, which is crucial for a design role.

• Cross-Functional Interaction: The role's position as a "creative interface between Marketing, Brand, and Product" implies frequent interaction with various teams within the office space.

Work Schedule: The role operates on a standard 40-hour work week. The hybrid model allows for a flexible schedule, with up to 2 days per week designated for remote work, providing a balance between focused individual work and collaborative office presence.

📝 Enhancement Note: The "Workspace Context" section infers aspects of the work environment based on the company culture description and employee benefits, focusing on how these elements support a designer's workflow and collaboration needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess your skills, experience, and fit with the role's requirements.

• Portfolio Presentation & Skills Assessment: You will likely be asked to present your portfolio, discussing key projects, your design process, and how you approach UX and conversion optimization. This may include a practical design challenge or a case study analysis.

• Team/Hiring Manager Interview: A discussion with the hiring manager and potentially other marketing or product team members to evaluate your technical skills, problem-solving abilities, cultural fit, and understanding of Patronus's mission.

• Final Interview: Potentially a final interview with a senior leader to confirm overall fit and discuss career aspirations.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your Webflow proficiency, UX/UI design skills, and experience with landing page optimization and digital campaign creatives.

• Tell a Story: For each project, explain the challenge, your role, your design process, the tools used, and the measurable results or impact achieved (e.g., conversion rate improvements, engagement metrics).

• Highlight Webflow Expertise: Dedicate specific examples that demonstrate your mastery of Webflow's capabilities, including custom interactions, integrations, and responsive design.

• Quantify Achievements: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs. For instance, "implemented a new CTA button design that increased click-through rates by X%."

• Showcase Brand Alignment: Include examples that demonstrate your ability to adapt to and enhance a brand's visual identity.

Challenge Preparation:

• Familiarize Yourself with Webflow: If not already an expert, ensure you are comfortable with its features and limitations.

• Understand Patronus's Brand: Research their current website, product, and target audience to understand their brand aesthetic and market positioning.

• Prepare for UX/CRO Scenarios: Be ready to discuss how you would approach optimizing a specific landing page or improving user flow on their website.

• Practice Articulating Your Process: Be clear and concise when explaining your design methodology, from initial concept to final implementation.

📝 Enhancement Note: The "Interview Process" and "Portfolio Review Tips" are crafted based on standard practices for design and marketing roles, with specific emphasis on the technical tools (Webflow, Figma) and operational aspects (CRO, campaign creatives) mentioned in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Proficiency is essential for building and managing web pages and landing pages.

• Figma: A leading collaborative interface design tool, crucial for wireframing, prototyping, and UI design.

• Canva: A user-friendly graphic design tool, likely used for quick creation of social media graphics, presentations, and simpler visual assets.

• Adobe Photoshop: Essential for image editing, manipulation, and creating complex graphical assets.

Analytics & Reporting:

• Website Analytics Tools (e.g., Google Analytics): While not explicitly mentioned, understanding how to interpret website traffic, user behavior, and conversion data from such tools is critical for optimization.

• A/B Testing Tools (e.g., Google Optimize, VWO): Experience with or understanding of how to use these tools to test design hypotheses and measure performance improvements.

CRM & Automation:

• CRM Platforms (e.g., HubSpot, Salesforce): Familiarity with how design assets integrate with CRM systems for email marketing and lead nurturing.

• Digital Advertising Platforms (e.g., Google Ads, Meta Ads Manager): Understanding the technical requirements and best practices for creating ad creatives that perform well on these platforms.

• Project Management/Collaboration Tools (e.g., Asana, Jira, Slack): Likely used for team communication, task management, and workflow coordination.

📝 Enhancement Note: The "Primary Tools" are directly extracted from the "Dein Talent" section. Other tools are inferred based on the responsibilities (e.g., analytics for optimization, CRM/ad platforms for campaign creatives) and standard practices in digital marketing and design operations.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: The emphasis on "performance" and "conversion" implies a culture where design choices are informed by data and user behavior, moving beyond purely aesthetic preferences.

• User-Centricity & Impact: A strong value placed on creating products and digital experiences that genuinely improve the lives of users, particularly seniors, aligning with the company's mission.

• Collaboration & Teamwork: The description explicitly promotes "Teamgeist statt Ellenbogenmentalität" and regular team events, highlighting a cooperative and supportive work environment.

• Innovation & Adaptability: As a startup in the tech and healthcare space, there's likely a value placed on embracing new technologies, trends, and agile methodologies to stay competitive and drive growth.

• Efficiency & Effectiveness: The role's focus on optimizing website performance and campaign creatives suggests a value placed on delivering high-quality work efficiently.

Collaboration Style:

• Cross-Functional Integration: The Webdesigner acts as a bridge between Marketing, Brand, and Product, requiring a collaborative style that facilitates clear communication and shared understanding across departments.

• Feedback-Oriented: A culture that likely encourages constructive feedback to drive continuous improvement in both design and process.

• Shared Ownership: The "Ownership for our entire Content Roadmap and Strategy" suggests a collaborative approach where team members contribute to and are invested in the success of broader initiatives.

📝 Enhancement Note: The "Operations Values" and "Collaboration Style" are synthesized from the company culture descriptions, the role's responsibilities, and the overall mission of Patronus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Effectively merging creative design vision with the strict requirements of user experience, conversion rates, and technical performance on Webflow.

• Rapidly Evolving Digital Landscape: Staying ahead of new design trends, Webflow updates, and digital marketing best practices to ensure the company's digital presence remains cutting-edge.

• Cross-Departmental Alignment: Ensuring design outputs meet the diverse needs and expectations of marketing, brand, and product teams, requiring strong communication and negotiation skills.

• Scalability: Designing and implementing web solutions that can scale effectively with the company's growth and evolving product offerings.

• Target Audience Nuances: Designing for a senior demographic requires a specific understanding of accessibility, usability, and trust-building elements, which can differ from designing for younger audiences.

Learning & Development Opportunities:

• Advanced Webflow Training: Deepening expertise in Webflow's advanced features, custom coding capabilities, and integrations.

• UX/UI Specialization: Pursuing certifications or advanced training in User Experience and User Interface design principles, particularly for accessible and senior-focused products.

• Conversion Rate Optimization (CRO) Mastery: Developing advanced skills in A/B testing, user journey mapping, and data analysis to drive measurable improvements.

• Digital Marketing Strategy: Gaining a broader understanding of digital marketing channels, campaign management, and content strategy through collaboration.

• Product Design Integration: Learning how to contribute to product design from a visual and UX perspective, understanding the full product lifecycle.

📝 Enhancement Note: The "Challenges" are identified by considering the complexities inherent in the role's responsibilities and the startup environment. "Learning & Development Opportunities" are derived from the identified challenges and the company's stated commitment to employee growth.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new landing page from brief to launch, focusing on how you ensure it's both visually appealing and optimized for conversion." (Assesses process, UX/CRO focus)

• "How do you stay updated with the latest Webflow features and design trends, and how have you incorporated them into your work?" (Assesses continuous learning, technical adaptability)

• "Walk me through a project where you had to balance conflicting requirements from different stakeholders (e.g., marketing vs. product). How did you manage this?" (Assesses collaboration, stakeholder management)

Company & Culture Questions:

• "What excites you about Patronus's mission to make seniors' lives safer and more independent?" (Assesses alignment with company values)

• "How would you describe your ideal team environment, and how do you contribute to a positive team culture?" (Assesses cultural fit, collaboration)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly outline the objective, your specific role and contribution, the design process, key challenges, solutions implemented, and quantifiable results.

• Demonstrate Webflow Mastery: Show specific examples of how you utilized Webflow's features to achieve design goals, such as complex layouts, interactions, or integrations.

• Highlight UX/CRO Impact: Explicitly discuss how your design decisions improved user experience or conversion rates, using data where available.

• Be Prepared to Discuss Trade-offs: Discuss any constraints you faced (time, budget, technical limitations) and how you navigated them.

• Engage and Ask Questions: Be ready to answer questions about your process and your vision for the role at Patronus.

📝 Enhancement Note: The "Strategy Questions" are designed to probe the candidate's understanding of the core responsibilities and operations aspects of the role. "Company & Culture Questions" aim to gauge alignment with Patronus's mission and values. "Portfolio Presentation Strategy" provides actionable advice tailored to the specific requirements of this Webdesigner role.

📌 Application Steps

To apply for this Webdesigner position:

• Submit your application through the careers portal link provided: https://careers.patronus-group.com/jobs/6738757-webdesigner-webflow-german-speaking-m-w-d-berlin

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your Webflow expertise, UX/UI design skills, and experience with landing page optimization and digital campaign creatives. Ensure each project clearly outlines the problem, your solution, and measurable outcomes.

• Tailor Your Resume: Highlight keywords from the job description, such as "Webflow," "Figma," "UX," "CRO," "Digital Campaigning," and "Landing Page Optimization." Quantify your achievements with specific metrics whenever possible to showcase your impact.

• Prepare Your Webflow Case Studies: Be ready to discuss your design process in detail for your portfolio projects. Practice articulating how you translate marketing goals into effective web designs and how you measure their success.

• Research Patronus: Thoroughly understand Patronus's mission, their product (the Patronus watch), their target audience (seniors), and their current brand presence. Consider how your design skills can best serve their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.