Visual Designer (d/f/m)

📍 Job Overview

Job Title: Visual Designer (d/f/m)

Company: Adevinta (mobile.de)

Location: Berlin, Germany

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: January 6, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This is a core role within a newly formed in-house Creative Studio, focused on delivering high-quality visual content at scale for B2C and B2B initiatives.

• The position requires a hands-on approach to graphic and visual design, with a strong emphasis on leveraging AI tools to accelerate asset production and enhance creative concepts.

• Collaboration with marketing, brand, and cross-functional stakeholders is crucial for bringing creative briefs to life across diverse visual formats and campaign objectives.

• The role emphasizes an iterative, test-and-learn mindset, utilizing data and performance insights to refine designs and drive visual impact and conversion.

📝 Enhancement Note: This role is positioned within a "Creative Studio" setup, indicating a fast-paced, production-oriented environment focused on campaign execution and continuous optimization. The emphasis on AI tools and performance marketing suggests a need for designers who are not only craft-focused but also adaptable and data-informed. The "d/f/m" (diverse/female/male) designation signifies a commitment to diversity and inclusion.

📈 Primary Responsibilities

• Design a wide array of visual assets, including display banners, social media ads, short-form content, illustrations, sales decks, infographics, landing page visuals, and presentation templates.

• Execute creative briefs with strict adherence to brand guidelines and marketing objectives, delivering production-ready designs optimized for campaign success and performance goals.

• Adapt and iterate creative assets for performance marketing campaigns by applying a test-and-learn methodology, informed by an understanding of visual impact drivers and conversion metrics.

• Develop modular design components, reusable templates, and scalable visual systems to significantly improve production efficiency and consistency.

• Create new design formats within the established brand CI (Corporate Identity) and adapt them for various platforms and specific delivery requirements.

• Produce animations and motion graphics for digital assets, social media campaigns, and other marketing content.

• Provide constructive feedback and guidance to peers and stakeholders to ensure all visual work aligns with brand CI and meets high-quality standards.

• Collaborate closely with copywriters, marketers, and other cross-functional teams to ensure alignment, clarity, and excellence in delivery.

• Operate within a high-turnaround, test-driven environment utilizing agile sprint cycles, and respond promptly to feedback and evolving priorities.

• Actively identify opportunities to enhance creative output, streamline workflow processes, and optimize tooling as part of the ongoing development of the Creative Studio.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, performance optimization, and process improvement within a dynamic studio setting. The need to create "modular design components" and "scalable visual systems" points towards an expectation of contributing to design systems that enable efficiency. The requirement to work in "agile sprint cycles" indicates a need for adaptability and rapid iteration.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for mid-level design roles. A strong portfolio can often substitute formal education.

Experience: 3+ years of professional experience in graphic or visual design, preferably within a marketing department, creative agency, or a similar fast-paced production environment. Demonstrated experience in leveraging AI tools for design acceleration and concept generation is a key requirement.

Required Skills:

• Graphic & Visual Design: Proven ability to create compelling visual assets across various digital formats.

• AI Tool Proficiency: Hands-on experience with AI-assisted design tools (e.g., Figma AI, Nano Banana, Canva Magic Studio, Firefly) for asset production, task automation, and concept generation.

• Figma: Advanced proficiency in Figma for design, prototyping, and collaboration.

• Adobe Creative Cloud: Strong skills in Photoshop, Illustrator, and InDesign for detailed asset creation and manipulation.

• Canva: Familiarity with Canva for staying updated on design trends and utilizing its features for efficient asset creation.

• Brand Guideline Application: Ability to interpret and flexibly apply brand CI across diverse formats and platforms.

• Creative Collaboration: Experience working effectively with cross-functional teams, including copywriters and marketers.

• Performance Marketing Understanding: Basic understanding of what drives visual impact and conversion in performance marketing campaigns.

• Agile Workflows: Comfort and experience working within agile sprint cycles and managing fast turnarounds.

• English Fluency: Professional proficiency for internal communication.

Preferred Skills:

• Motion Graphics & Animation: Experience creating animations and motion graphics for digital assets.

• Video Editing: Basic skills in video editing for short-form social or paid asset creation.

• German Language Skills: Intermediate or higher level of German proficiency for asset creation and local stakeholder interaction.

• Design Systems: Experience contributing to or developing modular design components, reusable templates, and scalable visual systems.

• Data Interpretation: Interest in using high-level data or test results to refine designs.

• CMS/DAM Systems: Familiarity with Content Management Systems or Digital Asset Management systems.

• Documentation/Template Creation: Experience contributing to internal documentation or template management.

📝 Enhancement Note: The explicit mention of AI tools and their application in accelerating production and automating tasks is a critical differentiator for this role. The requirement for both Figma and Adobe Creative Cloud indicates a need for versatility, while Canva suggests a pragmatic approach to utilizing the best tools for the job. German language proficiency is noted as a bonus, highlighting the international nature of Adevinta but the local focus of mobile.de.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Driven Design Examples: Showcase specific projects where AI tools were utilized to accelerate asset production, generate creative concepts, automate repetitive tasks, or significantly improve design workflows. Quantify the impact where possible (e.g., time saved, output increased).

• Performance Marketing Assets: Include examples of display banners, social ads, or other performance-oriented visuals that demonstrate an understanding of conversion optimization and A/B testing principles.

• Brand CI Adaptation: Provide examples of how brand guidelines were applied creatively and effectively across different platforms and asset types, demonstrating flexibility while maintaining brand integrity.

• Scalable Design Systems: If applicable, showcase examples of modular design components, reusable templates, or contributions to design systems that improved production efficiency.

• Motion Graphics/Animation: Include examples of short animations or motion graphics, demonstrating an ability to add dynamism to digital content.

Process Documentation:

• Be prepared to discuss your personal design workflow, including how you approach creative briefs, iterate on designs, and collaborate with stakeholders.

• Articulate how you have identified opportunities to improve creative output, workflow processes, or tooling in previous roles, ideally with examples of implemented solutions.

• Discuss your experience with agile methodologies and how you manage priorities and feedback in a fast-paced environment.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must actively demonstrate their proficiency with AI tools and their application in a production context. The expectation is not just to show creative output, but also to illustrate a process that is efficient, scalable, and performance-oriented.

💵 Compensation & Benefits

Salary Range: For a Visual Designer with 3+ years of experience in Berlin, Germany, the estimated salary range is €45,000 - €60,000 annually. This range can vary based on specific experience, the depth of AI tool application, and the final candidate's negotiation.

Benefits:

• Rewards: Competitive base salary and participation in company incentive programs.

• Plan for the Future: Company pension scheme in addition to statutory retirement insurance.

• Team-Building: Regular team and company events for networking and knowledge sharing.

• Learning & Development: Access to coaching, learning platforms, and resources for continuous growth.

• Mobility: Monthly transportation allowance.

• Enjoy working: Well-equipped office with dedicated workspaces and social zones.

• Flexible working: Hybrid work model with the option to work abroad for a set number of days per year.

• Wellbeing: Confidential employee assistance and support services.

• Family support: Enhanced parental leave and family-friendly policies.

Working Hours: Approximately 40 hours per week, with flexibility inherent in the hybrid work arrangement.

📝 Enhancement Note: The salary estimate is based on current market data for mid-level Visual Designers in Berlin, considering the tech/e-commerce industry and the added value of AI tool proficiency. The listed benefits are comprehensive, highlighting mobile.de's commitment to employee well-being, development, and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Online Classifieds and Digital Marketplace industry, specifically focusing on automotive listings. As a subsidiary of Adevinta, it benefits from a global leader's resources and expertise in online marketplaces.

Company Size: Adevinta is a large global organization, while mobile.de, as a subsidiary, is a significant entity in its own right, likely employing several hundred to over a thousand individuals. This size offers stability and resources while allowing for specialized teams like the Creative Studio.

Founded: mobile.de was founded in 1996, giving it a long-standing presence and deep understanding of the German automotive market. Adevinta was formed in 2019.

Team Structure:

• The Visual Designer will be a core member of the newly formed in-house "Creative Studio."

• This studio likely comprises designers, copywriters, and potentially content strategists, working closely with the broader Marketing and Brand teams.

Methodology:

• Data-Driven Creativity: A strong emphasis on using data, test results, and performance metrics to inform and refine creative output.

• Agile Workflows: Operations within agile sprint cycles, requiring rapid iteration, feedback loops, and quick responses to evolving priorities.

• AI-First Mindset: Active integration and exploration of AI technologies to enhance efficiency, improve customer experiences, and drive innovation in creative production.

• Continuous Learning & Experimentation: A culture that encourages team members to explore, apply, and learn about new tools and methodologies, particularly AI.

Company Website: https://www.adevinta.com/ and https://www.mobile.de/

📝 Enhancement Note: The formation of an in-house Creative Studio suggests a strategic move towards greater control over creative output, efficiency, and brand consistency. The "AI-first mindset" and emphasis on performance marketing are key cultural indicators shaping how creative work is approached and measured within this team.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Mid-Level" or "Specialist" stage. It requires established craft skills and independent execution, with the potential to influence creative processes and mentor junior team members over time. The focus is on impactful contribution within a specialized team.

Reporting Structure: The Visual Designer will report into a lead within the Creative Studio (e.g., Creative Lead, Studio Manager, or Head of Marketing). They will collaborate extensively with marketing managers and brand specialists.

Operations Impact: The Visual Designer's work directly impacts marketing campaign performance, brand perception, and user engagement across B2C and B2B channels. By creating high-quality, high-performance content at scale, they contribute to lead generation, customer acquisition, and overall business objectives for mobile.de.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-assisted design, motion graphics, or performance-driven visual strategies.

• Design Systems Development: Contribute to or lead the development of scalable design systems and reusable components, enhancing efficiency across the organization.

• Creative Leadership: Progress into roles such as Senior Visual Designer, Art Director, or Creative Lead within the studio or broader marketing team.

• Cross-Functional Exposure: Gain experience in areas like product marketing, UI/UX, or content strategy through collaboration.

• Learning & Development Budget: Utilize provided resources for courses, workshops, and conferences to stay ahead of design trends and AI advancements.

📝 Enhancement Note: The role offers a clear path for growth within a specialized creative function. The emphasis on AI and performance means that developing expertise in these areas will be particularly valuable for career advancement. The hybrid model and international parent company also suggest opportunities for broader exposure.

🌐 Work Environment

Office Type: The role is based in Berlin, Germany, within a well-equipped office designed for both focused work and teamwork. The description mentions "inviting social zones where colleagues can relax and connect," indicating a modern, collaborative office space.

Office Location(s): The office is located in Berlin-Charlottenburg.

Workspace Context:

• Collaborative Environment: The office design supports teamwork and interaction, fostering a sense of community.

• Operations Tools & Technology: Access to standard design software (Adobe CC, Figma) and emerging AI design tools is expected. The company likely provides necessary hardware and software licenses.

• Operations Team Interaction: Frequent collaboration with peers in the Creative Studio, marketing, and other departments. The hybrid model allows for intentional in-office days focused on team collaboration and brainstorming.

Work Schedule: The role is full-time, with a standard approximate 40-hour work week. The hybrid arrangement offers flexibility, allowing employees to balance in-office collaboration with remote work.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring self-discipline and effective communication for remote days, while leveraging in-office time for collaborative activities and team building. The mention of "social zones" suggests an emphasis on company culture and employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience, with a specific focus on AI tool application and design quality.

• Portfolio Presentation & Skills Assessment: An interview where you present your portfolio, highlighting relevant projects (especially those involving AI and performance marketing). You may be asked to elaborate on your design process, problem-solving skills, and how you approach creative briefs.

• Technical/Creative Challenge: Potentially a small design exercise or a discussion around a hypothetical creative brief to assess your practical skills, speed, and approach under pressure.

• Team & Stakeholder Interviews: Meetings with potential team members (Creative Studio, Marketing) and cross-functional stakeholders to evaluate cultural fit, collaboration style, and communication effectiveness.

• Final Interview: Discussion with the hiring manager or department head to finalize the offer.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate a significant portion of your portfolio to showcasing projects where you've effectively used AI tools. Clearly articulate the problem, your solution using AI, and the resulting impact (efficiency, creativity, output).

• Showcase Performance-Driven Design: Include examples of visual assets created for performance marketing campaigns. Explain your rationale behind design choices and how they were intended to drive conversion or engagement.

• Demonstrate Brand Versatility: Include examples that show your ability to adapt to and work within brand guidelines, as well as your ability to innovate within those constraints.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased click-through rates, improved engagement, faster production times).

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or skill. Provide concise case study descriptions for each project, detailing your role, the challenge, your process, and the outcome.

Challenge Preparation:

• Understand the Business Context: Research mobile.de and Adevinta, their market position, target audiences (B2C and B2B), and recent marketing initiatives.

• Anticipate AI-Focused Tasks: Be prepared for exercises that might involve using AI tools to generate concepts or assets quickly, or to optimize existing designs.

• Practice Agile Communication: Be ready to articulate your thought process clearly and concisely, especially if working under time constraints.

• Prepare Questions: Have thoughtful questions ready about the Creative Studio's workflow, team dynamics, AI strategy, and performance measurement.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio, particularly their practical application of AI in design. Candidates should be prepared to discuss their process, demonstrate problem-solving skills, and quantify the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, prototyping, and collaborative design system development.

• Adobe Creative Cloud: Essential suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and InDesign (layout, presentations, print).

• Canva: Utilized for quick asset creation, staying updated on trends, and potentially for simpler design tasks or collaboration with non-designers.

• AI Design Tools: Specific tools like Figma AI, Nano Banana, Canva Magic Studio, Adobe Firefly, or similar AI-powered platforms for accelerating asset generation, ideation, and task automation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/Automation tools are listed as primary requirements for this design role, but understanding how visual assets are deployed through marketing automation platforms or integrated into digital campaigns would be advantageous.

📝 Enhancement Note: The technology stack emphasizes a blend of industry-standard design software and cutting-edge AI tools. Proficiency in Figma and Adobe CC is non-negotiable, while demonstrated experience with AI design platforms is a key differentiator and a critical requirement for this role.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A focus on creating visually impactful designs that directly contribute to campaign objectives and business goals, with an emphasis on performance and results.

• Agile & Iterative: Embracing a fast-paced, test-driven environment where continuous improvement and adaptation are valued. Speed and efficiency are key.

• Collaborative Spirit: Working effectively with a diverse range of stakeholders, valuing open communication, feedback exchange, and collective problem-solving.

• Innovation & Curiosity: A proactive approach to exploring and integrating new technologies, particularly AI, to enhance creativity and productivity.

• Brand Integrity: Maintaining a strong commitment to brand guidelines while pushing creative boundaries to achieve optimal visual appeal and effectiveness.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing, brand, copywriters, and other teams to ensure cohesive campaign execution.

• Feedback-Driven Improvement: Openness to receiving and giving constructive feedback to elevate the quality of creative output and refine processes.

• Knowledge Sharing: A culture of sharing insights, best practices, and learnings, particularly regarding new AI tools and design techniques.

📝 Enhancement Note: The team culture is characterized by a strong emphasis on measurable impact, agility, and embracing new technologies like AI. Collaboration is viewed as a strategic asset, essential for driving successful marketing campaigns.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The high-turnaround, test-driven environment requires designers to produce high-quality work quickly, often under tight deadlines.

• Integrating AI Effectively: Continuously learning and applying AI tools in a way that genuinely enhances creativity and efficiency, rather than just automating tasks superficially.

• Evolving Brand Standards: Adapting creative output to meet dynamic campaign needs while consistently adhering to brand CI and evolving market trends.

• Cross-Functional Alignment: Ensuring that visual designs effectively communicate complex messages and meet the diverse needs of various stakeholders.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in using cutting-edge AI design tools and integrating them into professional workflows.

• Performance Design Specialization: Developing a deeper understanding of performance marketing principles and how to translate them into visually effective campaigns.

• Design Systems Contribution: Participating in the creation and maintenance of scalable design systems, providing a foundation for efficient creative production.

• Broader Creative Skillset: Expanding capabilities into motion graphics, basic video editing, and potentially contributing to broader content strategy initiatives.

• Industry Exposure: Access to learning platforms, coaching, and potentially conferences to stay abreast of design and AI advancements in the industry.

📝 Enhancement Note: The primary challenges revolve around the fast-paced nature of the role and the effective integration of AI. Growth opportunities are strongly tied to developing expertise in these emerging areas and contributing to the strategic development of the Creative Studio.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to significantly accelerate your design process or improve creative output. What was the challenge, your approach, and the quantifiable outcome?"

• "How do you balance the need for creative innovation with strict adherence to brand guidelines, especially in a performance marketing context?"

• "Walk us through your process for taking a creative brief from initial concept to final production-ready asset, particularly in an agile, fast-turnaround environment."

Company & Culture Questions:

• "What interests you about mobile.de and Adevinta, and how do you see your role contributing to our mission?"

• "How do you approach collaboration with non-designers (e.g., marketers, copywriters) to ensure alignment and achieve shared goals?"

• "Our team has an 'AI-first mindset.' What does this mean to you, and how would you contribute to fostering this culture?"

Portfolio Presentation Strategy:

• Lead with AI & Performance: Begin your portfolio walkthrough by showcasing your strongest examples of AI-assisted design and performance marketing assets.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process (including AI tools used), the creative solution, and the measurable results.

• Be Specific on Tools: When discussing projects, name the specific AI tools and design software you used, and explain why you chose them.

• Demonstrate Adaptability: Show examples of how you've adapted designs for different platforms or campaign objectives.

• Prepare for Q&A: Anticipate questions about your design choices, your collaboration approach, and your understanding of performance metrics.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical, hands-on experience with AI tools and understanding their application in a performance-driven marketing context. Candidates should be ready to articulate their process and quantify their impact.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating your proficiency with AI design tools and your ability to create high-performance visual assets for marketing campaigns. Quantify results where possible.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in visual/graphic design, specific AI tool usage, proficiency in Figma and Adobe Creative Cloud, and any experience with agile workflows or performance marketing.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio with a focus on AI integration and performance metrics, and preparing thoughtful questions about the role and team.

• Company Research: Thoroughly research mobile.de and Adevinta, focusing on their market position, brand identity, and any recent marketing campaigns or AI initiatives to demonstrate your understanding and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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