UX Researcher SR

📍 Job Overview

Job Title: UX Researcher SR

Company: BANCO BRADESCO SA

Location: Osasco, SP, Brazil

Job Type: Full-Time

Category: User Experience (UX) Research / Product Operations

Date Posted: March 23, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (1 Day On-site)

🚀 Role Summary

• Drive product and business strategy through comprehensive, end-to-end UX research, ensuring the voice of the user is central to decision-making.

• Implement rigorous methodological quality in all research initiatives, translating complex user insights into actionable recommendations.

• Significantly influence stakeholders across business and technology departments by presenting compelling research findings and advocating for user-centric approaches.

• Measure and demonstrate the tangible impact of UX research on user experience, product success, and business objectives within the financial services sector.

• Map consumer and market behavior to identify trends, opportunities, and potential areas for product and service innovation.

📝 Enhancement Note: This role is categorized under User Experience (UX) Research with a strong emphasis on Product Operations due to the requirement to guide product and business decisions. The "SR" (Senior) designation, coupled with the expected responsibilities, suggests a need for seasoned professionals capable of independent research design, execution, and strategic influence. The hybrid model with one designated on-site day indicates a structured approach to team collaboration and in-office engagement.

📈 Primary Responsibilities

• Design, plan, and execute comprehensive UX research studies from initial briefing through to final analysis and reporting, ensuring alignment with business goals.

• Conduct qualitative and quantitative research to uncover user needs, pain points, and behaviors, providing deep insights into the customer journey.

• Translate raw data and research findings into clear, compelling executive reports and presentations that drive understanding and action among stakeholders.

• Proactively map and analyze consumer behavior and market trends to inform product development and strategic business initiatives.

• Negotiate research scope, timelines, and deliverables with various internal departments, fostering strong cross-functional collaboration and ensuring research feasibility.

• Advocate for user-centric decision-making by effectively communicating research insights and defending recommendations based on user data.

• Establish and maintain a cadence of communication and checkpoints with stakeholders to ensure continuous alignment and feedback integration throughout research projects.

📝 Enhancement Note: The responsibilities emphasize a full-cycle research approach, from strategic planning to impactful reporting. The need to "negotiate scope/deadlines" and "defend decisions oriented by the client" highlights a senior-level expectation for influencing capabilities and project management within a complex organizational structure like a large financial institution.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum 5-10 years of progressive experience in applied research for digital products and services.

Required Skills:

• UX Research: Expertise in designing and conducting end-to-end qualitative and quantitative research methodologies (e.g., user interviews, surveys, usability testing, persona development, journey mapping).

• Product & Business Acumen: Ability to connect user insights directly to product development decisions and broader business strategy, demonstrating a strong understanding of business objectives.

• Stakeholder Management & Influence: Skill in presenting research findings effectively to executive-level stakeholders, negotiating research parameters, and influencing decision-making processes.

• Analytical & Synthesis Skills: Proficiency in analyzing complex data, synthesizing findings, and articulating them into clear, actionable reports and strategic recommendations.

• User Behavior Analysis: Deep understanding of consumer psychology and behavioral patterns, with the ability to map and interpret these in digital contexts.

• Communication & Storytelling: Excellent verbal and written communication skills, with a demonstrated ability to craft compelling narratives from research data.

• Methodological Quality: Commitment to maintaining high standards of research design, execution, and analysis to ensure data integrity and reliable insights.

• English Proficiency: Intermediate English level for understanding relevant research materials and potentially communicating with international teams or resources.

Preferred Skills:

• Postgraduate/Specialization/MBA: Advanced degrees or certifications in UX Research, Customer Experience (CX), or Innovation.

• Specialized Training: Consistent completion of short courses in Qualitative Research, Quantitative Research, Facilitation, and Storytelling.

• Financial Industry Experience: Prior experience within the financial services sector.

• B2B/PJ Focus: Experience researching with Business-to-Business (B2B) or Professional/Corporate (PJ) client segments.

📝 Enhancement Note: The required skills are heavily focused on the practical application of research to drive business outcomes, moving beyond theoretical knowledge. The emphasis on "stakeholder influence" and "connecting voice of the user with strategy" points towards a strategic role rather than purely execution-focused. The preferred skills indicate a desire for candidates with specialized knowledge relevant to Bradesco's operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Research Case Studies: Showcase 2-3 detailed case studies demonstrating your full research lifecycle, from initial problem definition and research planning to methodology, execution, analysis, and impact.

• Methodology Diversity: Include examples of both qualitative (e.g., interviews, ethnographic studies, usability testing) and quantitative (e.g., surveys, A/B testing analysis, data analysis) research methods used.

• Insight to Impact: Clearly articulate the user insights derived and how these insights directly informed product or business decisions, ideally with measurable outcomes or demonstrated impact.

• Stakeholder Communication Examples: Demonstrate how you presented findings and influenced stakeholders, potentially through redacted report excerpts or presentation summaries.

• Problem-Solving Approach: Highlight how you tackled complex research challenges, adapted methodologies, or navigated organizational constraints.

Process Documentation:

• Research Plan Templates: Be prepared to discuss or present examples of your research plan documentation, detailing objectives, target audience, methodologies, and timelines.

• Analysis & Reporting Frameworks: Showcase your approach to analyzing qualitative and quantitative data, including any frameworks or tools used for synthesis and reporting.

• Collaboration Workflows: Illustrate how you integrate research findings into broader product development workflows and collaborate with cross-functional teams (e.g., product managers, designers, engineers).

📝 Enhancement Note: For a Senior UX Researcher role, a robust portfolio is critical. It should not just list projects but tell a story of impact and strategic thinking. The emphasis on "methodological quality" and "stakeholder influence" means the portfolio must demonstrate not only what was done but how it was done effectively and why it mattered to the business.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: R$ 10,000 - R$ 16,000 BRL per month (Gross).

• Methodology: This estimate is based on industry benchmarks for Senior UX Researchers in major metropolitan areas of Brazil, particularly São Paulo, considering the size and prestige of Banco Bradesco SA. It factors in the required experience level (5-10 years), the senior designation, and the financial services industry. Actual compensation will vary based on candidate experience, specific skills, and internal compensation structures.

Benefits:

• Performance-Based Incentives: Profit Sharing or Bonus (PLR/Bônus) as per job eligibility.

• Comprehensive Health Coverage: Medical and Dental Insurance plans.

• Financial Security: Life Insurance and Private Pension Plan (with employer contribution).

• Daily Support: Meal Voucher (Vale Alimentação) and Meal Ticket (Vale Refeição).

• Seasonal Bonus: 13th Food Basket.

• Transportation & Mobility: Total Pass (potentially for public transport) and optional Transportation Voucher (Vale Transporte).

• Employee Perks: Discounts on products and services from partner companies.

• Well-being Programs: "Viva Bem Bradesco" program focusing on health, wellness, and quality of life.

• Professional Development: Access to Unibrad (Bradesco's Corporate University) for continuous learning.

• Exclusive Banking: Fee Exemption on various products and services.

• Family Support: Childcare or Babysitter Assistance and extended Paternity Leave (20 days).

• Maternity Support: 180-day Maternity Leave with comprehensive care from pregnancy through postpartum.

Working Hours:

• Standard full-time hours, approximately 40 hours per week, with a hybrid work arrangement (1 day on-site in Osasco, SP). Flexibility may be offered based on team needs and project demands.

📝 Enhancement Note: The salary range is an estimation for a Senior UX Researcher in Brazil's financial sector. Bradesco offers a robust benefits package, typical for large Brazilian corporations, with a strong focus on employee well-being, family support, and professional development, which can significantly add to the total compensation value.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking and Insurance). Bradesco operates as one of Brazil's largest and most established financial institutions, known for its extensive reach and diverse product offerings. This context means a strong emphasis on regulatory compliance, data security, customer trust, and innovation in a competitive market.

Company Size: Large Enterprise (implied by "Banco" and its market position). This scale offers opportunities for significant impact, exposure to complex systems, and structured career paths, but can also mean navigating larger organizational structures and processes.

Founded: 1943. With a long history, Bradesco possesses deep institutional knowledge and a strong brand legacy, influencing its culture towards stability, reliability, and continuous adaptation to market changes.

Team Structure:

• Bradesco Experience (BE) Unit: This role sits within the "Bradesco Experience" management unit, dedicated to developing and implementing strategies for optimal customer and internal user experiences across all interaction points.

• Cross-Functional Collaboration: The UX Researcher SR will work closely with business areas and technology departments, implying a highly collaborative environment where research insights bridge the gap between user needs and technical/business solutions.

• Reporting: While not explicitly stated, a Senior Researcher typically reports to a UX Research Manager, Head of UX, or a Director within the Experience or Product organization.

Methodology:

• User-Centric Strategy: The BE unit's core mission is to promote the best experience for clients and internal users, indicating a strong commitment to user-centric design and research principles.

• Data-Driven Decision Making: The emphasis on "impact mensurável" (measurable impact) and "orientadas pelo cliente" (client-oriented) decisions suggests a data-driven approach where research findings are key inputs.

• Agile & Iterative Processes: In a digital product environment, research likely supports agile development cycles, involving iterative testing and feedback loops.

Company Website: https://banco.bradesco/html/classic/sobre/index.shtm

📝 Enhancement Note: Bradesco's position as a leading financial institution means the UX Researcher will operate in a domain with high stakes, requiring meticulous research and a deep understanding of customer needs within financial products and services. The "Bradesco Experience" unit signifies a strategic focus on CX as a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: Senior UX Researcher. This level signifies a high degree of autonomy, expertise, and responsibility. You are expected to lead research initiatives independently, mentor junior team members, and contribute strategically to product and business roadmaps. Your work directly influences how millions of users interact with Bradesco's digital platforms.

Reporting Structure: You will likely report to a UX Research Lead or Manager within the Bradesco Experience (BE) unit. This position involves significant collaboration with Product Managers, Designers, Business Analysts, and technology teams, requiring strong communication and negotiation skills to integrate research findings into product lifecycles.

Operations Impact: Your research will directly shape the usability, desirability, and effectiveness of Bradesco's digital products and services, impacting customer satisfaction, adoption rates, operational efficiency, and ultimately, the company's bottom line. You will be instrumental in translating user needs into tangible business value within the competitive financial services landscape.

Growth Opportunities:

• Leadership in UX Research: Potential to advance into a Lead UX Researcher or UX Research Manager role, overseeing a team and setting research strategy for larger product portfolios.

• Specialization: Opportunity to deepen expertise in specific research methodologies (e.g., advanced quantitative analysis, behavioral economics) or domain areas (e.g., digital banking, insurance products).

• Cross-Functional Mobility: Potential to move into Product Management, CX Strategy, or operational roles within the Bradesco ecosystem, leveraging your deep understanding of user behavior and product development.

• Mentorship & Training: As a Senior, you'll have opportunities to mentor junior researchers and contribute to the development of UX best practices within the organization, potentially leading training initiatives.

📝 Enhancement Note: The Senior level implies a strategic contributor role. Growth paths are likely to involve increasing leadership scope, deeper specialization, or lateral moves into related strategic functions within the large Bradesco organization.

🌐 Work Environment

Office Type: Hybrid work model, requiring 1 day per week on-site. This suggests a structured approach to in-office collaboration, team meetings, and potentially leveraging office resources, while still offering flexibility.

Office Location(s): Osasco, São Paulo, Brazil. This is a major business hub within the São Paulo metropolitan area, offering accessibility for employees and proximity to other corporate entities.

Workspace Context:

• Collaborative Hub: The on-site day is likely designed for collaborative sessions, workshops, team sync-ups, and building interpersonal relationships. Expect a professional corporate environment.

• Tools & Technology: Access to standard corporate IT infrastructure, potentially including specialized UX research tools, collaboration platforms, and Bradesco's internal systems.

• Team Interaction: Opportunities to engage directly with UX researchers, designers, product managers, and business stakeholders within the Bradesco Experience unit and other departments.

Work Schedule:

• The role is full-time, approximately 40 hours per week. The hybrid model provides a balance between structured in-office work and remote flexibility, allowing for focused individual work and collaborative team activities.

📝 Enhancement Note: The hybrid model is a key aspect. The single on-site day suggests that in-person interactions are valued for specific collaborative purposes, rather than daily office presence. This environment will suit professionals who can manage their time effectively across both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, cultural fit, and initial salary expectations.

• Hiring Manager Interview: Discussion with the UX Research Lead or Manager to delve into experience, research philosophy, and alignment with the team's goals.

• Portfolio Presentation & Technical Interview: A crucial stage where you present 1-2 detailed case studies from your portfolio. Expect in-depth questions about your methodologies, decision-making process, stakeholder management, and impact. This may also include a technical assessment or scenario-based questions.

• Cross-Functional Stakeholder Interviews: Meetings with Product Managers, Designers, or business leaders to assess collaboration style, communication effectiveness, and ability to integrate research into product development.

• Final Interview: Potentially with a senior leader (e.g., Director) for final approval, focusing on strategic thinking and long-term fit.

Portfolio Review Tips:

• Select Impactful Projects: Choose case studies that clearly demonstrate your ability to drive product/business decisions and deliver measurable impact. Prioritize those relevant to financial services or complex digital products.

• Structure Your Narrative: For each case study, clearly outline: the business problem, your research objectives, the methodology used (and why), key insights, how these insights were communicated, and the resulting actions taken and their impact.

• Quantify When Possible: If you can, include metrics that show the positive outcomes of your research (e.g., improved conversion rates, reduced support tickets, increased user satisfaction scores).

• Be Prepared for "Why": Anticipate questions about your methodological choices, how you handled challenges, and how you influenced stakeholders.

• Showcase Collaboration: Highlight instances where your research facilitated effective collaboration between different teams.

Challenge Preparation:

• Scenario-Based Questions: Be ready for hypothetical scenarios related to designing research for specific financial products, analyzing user data for a new feature, or presenting controversial findings to executives.

• Methodology Deep Dive: Prepare to discuss the pros and cons of various UX research methods and when to apply them.

• Ethical Considerations: Be mindful of ethical research practices, especially concerning sensitive financial data and customer privacy.

📝 Enhancement Note: The portfolio presentation is likely the most critical part of the interview process. Candidates should prepare thoroughly to articulate their process, insights, and impact with clarity and confidence. Understanding Bradesco's business context will be key to tailoring responses.

🛠 Tools & Technology Stack

Primary Tools:

• UX Research Platforms: Tools for survey creation, participant recruitment, and remote usability testing (e.g., Qualtrics, SurveyMonkey, UserTesting.com, Maze, Lookback).

• Analytics & Data Analysis: Proficiency in analyzing user behavior data from web/app analytics platforms (e.g., Google Analytics, Adobe Analytics) and potentially statistical analysis tools (e.g., SPSS, R, Python for data analysis).

• Data Visualization: Tools to create clear and impactful reports and dashboards (e.g., Tableau, Power BI, Looker Studio, or advanced PowerPoint/Keynote skills).

• Collaboration & Documentation: Tools like Jira, Confluence, Miro, Figma, Google Workspace (Docs, Sheets, Slides) for planning, documentation, collaboration, and sharing research outputs.

• CRM & Customer Data Platforms: Familiarity with how CRM data (e.g., Salesforce, or Bradesco's internal systems) can inform or complement user research.

Analytics & Reporting:

• Web/App Analytics: Google Analytics, Adobe Analytics, or similar platforms for understanding user flows, engagement metrics, and conversion funnels.

• Business Intelligence Tools: Experience with BI platforms for accessing and analyzing broader business data that can contextualize user behavior.

• Dashboarding Software: Tools for creating dynamic dashboards that visualize key UX metrics and research findings for stakeholders.

CRM & Automation:

• CRM Systems: Experience with CRM platforms (e.g., Salesforce) to understand customer profiles and interaction history, which can enrich qualitative research.

• Automation Tools: While not primary, understanding how automation impacts user journeys or data collection can be beneficial.

📝 Enhancement Note: The role requires a blend of traditional UX research tools and data analysis capabilities. Proficiency in translating quantitative analytics data into qualitative insights and vice-versa will be highly valued. Given Bradesco's scale, familiarity with enterprise-level tools and data security protocols is implied.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep-seated commitment to understanding and serving the needs of Bradesco's diverse customer base, driving strategies that enhance client satisfaction and loyalty.

• Innovation & Agility: While a large institution, there's an underlying drive to innovate and adapt to market changes, encouraging researchers to explore new methodologies and solutions.

• Collaboration & Partnership: Emphasis on working effectively across business, technology, and design teams to achieve shared goals and integrate user insights into product development.

• Data-Driven Decision Making: A culture that values evidence and metrics, where research findings are used to inform strategic choices and measure success.

• Integrity & Trust: Paramount in the financial sector, this value permeates all aspects of work, ensuring ethical practices in research and data handling.

Collaboration Style:

• Cross-Functional Integration: Active participation in product development teams, working closely with product managers, designers, and engineers to ensure research is integrated throughout the product lifecycle.

• Consultative Approach: The UX Researcher SR is expected to act as a trusted advisor, proactively identifying research opportunities and providing insights that guide strategic direction.

• Open Communication: A culture that encourages open dialogue, constructive feedback, and knowledge sharing among team members to foster continuous learning and improvement.

📝 Enhancement Note: The culture at Bradesco, as a major financial institution, will likely balance a strong sense of tradition and stability with a growing need for digital innovation and customer-centricity. The UX team's role is pivotal in bridging these aspects.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Large Organization: Adapting to the complexities of a large corporate structure, influencing stakeholders across multiple departments, and securing buy-in for research initiatives.

• Balancing Research Rigor with Business Agility: Ensuring methodological quality while meeting the fast-paced demands of product development cycles in the financial sector.

• Data Privacy and Security: Conducting research within a highly regulated industry requires strict adherence to data privacy and security protocols.

• Bridging Qualitative and Quantitative Data: Synthesizing insights from diverse data sources (user interviews, analytics, market data) into a cohesive strategic narrative.

Learning & Development Opportunities:

• Advanced Research Methodologies: Opportunities to explore and implement cutting-edge UX research techniques, potentially through internal training or external workshops.

• Financial Services Domain Expertise: Deepen knowledge of the financial industry, its regulations, customer needs, and competitive landscape.

• Leadership Development: Training and mentorship for advancing into leadership roles, managing teams, and shaping research strategy.

• Cross-Disciplinary Learning: Exposure to product management, business strategy, and technology development within Bradesco, fostering a holistic understanding of the business.

📝 Enhancement Note: The challenges presented are typical for senior roles in large, established companies, particularly in regulated industries. The growth opportunities focus on leveraging this environment for deep specialization and leadership development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach researching the needs of small business owners (PJ) for a new digital banking feature?" (Assesses understanding of target audience and research planning).

• "Describe a time you had to influence a senior stakeholder who was resistant to your research findings. What was your approach, and what was the outcome?" (Evaluates stakeholder management and communication skills).

• "How do you prioritize research efforts when faced with multiple competing product priorities and limited resources?" (Tests strategic thinking and resource management).

Company & Culture Questions:

• "What do you know about Bradesco's approach to customer experience?" (Assesses company research and alignment).

• "How do you see your role contributing to the 'Bradesco Experience' (BE) unit's mission?" (Tests understanding of the team's purpose).

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem and your research objectives upfront.

• Show, Don't Just Tell: Use visuals (screenshots, redacted reports, key charts) to illustrate your process and findings.

• Focus on Impact: Emphasize the actions taken based on your insights and the resulting business or user experience improvements. Quantify where possible.

• Be Ready for Deep Dives: Anticipate questions about specific methodological choices, data analysis, and how you handled any challenges or unexpected findings.

• Connect to Bradesco: Where possible, draw parallels between your experience and the challenges or opportunities at Bradesco.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, robust research methodology, strong communication skills, and a clear understanding of how research drives business value, especially within the financial services context.

📌 Application Steps

To apply for this UX Researcher SR position:

• Submit Your Application: Navigate to the provided application link on the Bradesco careers portal.

• Tailor Your Resume: Highlight specific experiences and skills directly relevant to UX research, consumer behavior analysis, product decision-making, and stakeholder influence. Use keywords from the job description.

• Curate Your Portfolio: Prepare 2-3 detailed case studies that showcase your end-to-end research process, methodological diversity, key insights, and demonstrable impact. Ensure your portfolio is easily accessible (e.g., via a personal website or shared document).

• Practice Your Presentation: Rehearse your portfolio walkthrough, focusing on clear storytelling, concise explanations, and preparedness for in-depth Q&A. Practice articulating your impact and strategic thinking.

• Research Bradesco: Familiarize yourself with Bradesco's products, services, recent news, and their stated commitment to customer experience. Understand the financial services industry landscape in Brazil.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.