UX Designer - Marketing

📍 Job Overview

Job Title: UX Designer - Marketing

Company: Contrarian Thinking

Location: Austin, Texas, United States

Job Type: Full-Time

Category: Marketing Operations / GTM Operations (with a strong UX/Design focus)

Date Posted: March 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on the visual execution and hands-on building of marketing assets across various channels, with a significant emphasis on leveraging AI tools for accelerated design and production.

• The UX Designer will be responsible for creating high-converting pages, email templates, sales decks, and ad creative, directly impacting campaign performance and lead generation efforts.

• A key aspect of this position involves deep proficiency in Webflow and HubSpot for the practical implementation of marketing assets, moving beyond mockups to actual builds.

• The ideal candidate is deeply integrated with AI-powered design workflows, using them daily to enhance speed, iteration, and output quality in a direct response marketing context.

📝 Enhancement Note: While titled "UX Designer - Marketing," the core responsibilities and required skills (Webflow, HubSpot, direct response, AI integration, building rather than just mocking up) strongly indicate this role sits at the intersection of UX/UI Design and Marketing Operations/GTM Operations. The emphasis on building functional assets in specific platforms and driving measurable results aligns with operations functions that support go-to-market strategies.

📈 Primary Responsibilities

• Hands-on Webflow Development: Design, build, and maintain high-converting landing pages, event pages, and program pages within Webflow, ensuring seamless user experience and effective conversion pathways.

• HubSpot Email & Asset Management: Create, deploy, and optimize email templates and campaign assets within HubSpot, ensuring brand consistency and driving engagement for marketing initiatives.

• Marketing Collateral Design & Production: Develop visually compelling sales decks, pitch decks, one-pagers, and other marketing collateral that effectively communicate value propositions to target audiences.

• AI-Accelerated Ad Creative: Design and produce high-volume ad creative for paid campaigns across platforms like Meta, YouTube, and display networks, utilizing AI tools for concept generation, variation, and at-scale production.

• Cross-Channel Visual Execution: Manage the visual execution across all marketing channels, ensuring a cohesive brand identity and optimizing assets for performance across diverse platforms.

• Direct Response Optimization: Apply principles of direct response marketing to all design and building efforts, focusing on elements that encourage clicks, scrolls, and conversions.

• AI Tool Integration: Proactively integrate and leverage AI tools daily for concept ideation, layout variations, asset generation, and workflow automation to enhance design speed and output.

📝 Enhancement Note: The emphasis on "hands-on building" and specific platform proficiency (Webflow, HubSpot) suggests this role requires a blend of design creativity and technical execution, common in Marketing Operations roles that manage the MarTech stack for campaign delivery. The requirement for AI integration highlights a forward-thinking approach to GTM operations efficiency.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 4+ years of professional experience in marketing design, with a proven track record of designing and building functional marketing assets.

Required Skills:

• Webflow Proficiency: Expert-level ability to design, build, and manage web pages without constant supervision.

• HubSpot Expertise: Hands-on experience designing, deploying, and managing email templates and landing pages within the HubSpot platform.

• Figma & Adobe Creative Suite: Strong command of design tools such as Figma, Photoshop, Illustrator, and InDesign for creative asset development.

• AI-Powered Design Workflow: Proven daily integration and utilization of AI image generation, design assistants, and workflow automation tools in the design process.

• Direct Response Principles: Deep understanding of what drives user action (clicks, conversions) through marketing design.

• Brand Consistency: Ability to translate and maintain brand guidelines across all visual outputs.

• Iterative Design: Comfort working in a fast-paced environment, iterating quickly, and shipping designs that prioritize performance and results.

Preferred Skills:

• Experience designing for high-ticket offers, educational programs, or event-based businesses.

• A portfolio showcasing AI-assisted or AI-generated design work.

• Basic motion graphics or light video editing skills.

• Familiarity with conversion rate optimization (CRO) principles and A/B testing of ad creative.

• Experience building presentation decks in tools like Canva, Keynote, or PowerPoint.

📝 Enhancement Note: The requirement for daily AI tool usage and a portfolio with AI-generated work is a significant differentiator, suggesting the company prioritizes cutting-edge workflows. Proficiency in Webflow and HubSpot points towards a Marketing Operations-adjacent role that requires technical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Building Proficiency: Showcase projects where you not only designed but also built functional pages or assets in Webflow or HubSpot.

• AI Integration Examples: Include case studies or examples of projects where you leveraged AI tools to accelerate design concepts, generate variations, or produce assets at scale, detailing the tools used and the impact.

• Direct Response Focus: Highlight projects where design decisions were directly tied to conversion metrics, showing an understanding of performance-driven design.

• Brand System Application: Present examples of how you’ve maintained brand consistency across multiple marketing channels and asset types.

• Variety of Assets: Include examples of landing pages, emails, ad creatives, and sales/pitch decks to demonstrate breadth of capability.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you structure your design and building process, especially how AI tools are integrated into each step for efficiency and quality.

• Implementation & Automation: Describe your experience implementing designs within Webflow and HubSpot, and how you might automate repetitive tasks or asset creation using AI.

• Measurement & Performance: Be ready to articulate how you track the performance of your designs and use data to inform future iterations and optimizations.

📝 Enhancement Note: Given the role's emphasis on building and AI integration, the portfolio should strongly emphasize practical application and measurable results, rather than purely aesthetic mockups. Demonstrating the ability to use AI to enhance and scale design output is critical.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Coverage: 100% company-paid health, dental, and vision insurance for full-time employees, with options to add dependents.

• Flexible Time Off: Unlimited Paid Time Off (PTO) policy, subject to approval, plus 8 paid US holidays.

• Reliable Pay: On-time direct deposit pay twice a month.

• Retirement Savings: Option to enroll in a 401(k) plan through Vestwell with competitive company match options.

• Professional Development: 100% free access to all Contrarian Thinking courses and the flagship Contrarian Community, offering learning opportunities in business acquisition and scaling.

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. While the role is on-site, the company culture may support flexibility in daily scheduling, provided core responsibilities and in-office collaboration needs are met effectively.

📝 Enhancement Note: The salary range is an estimate based on industry data for Austin, TX, for a mid-level designer with specialized technical and AI skills. The benefits package is detailed and robust, particularly the educational access which aligns with a growth-focused company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Education, Entrepreneurship, Investment (specifically focusing on buying and scaling businesses).

Company Size: The provided LinkedIn data suggests a company size that is likely between 50-200 employees. This indicates a growing company with established processes but still retaining a degree of agility and potential for individual impact.

Founded: While the founding date isn't explicitly provided, the company appears to be established and focused on a specific niche within the business ownership revolution.

Team Structure:

• Marketing Team Focus: The role is within the marketing team, implying close collaboration with marketing strategists, content creators, and performance marketers.

• Cross-Functional Collaboration: Expect to work closely with individuals responsible for program development, sales enablement, and potentially product/curriculum design, all contributing to the go-to-market strategy.

• AI-Centric Environment: The company culture explicitly values and integrates AI, suggesting a forward-thinking and innovative approach to operations and creative processes.

Methodology:

• Data-Driven Design: The emphasis on direct response and conversion optimization suggests a methodology that relies heavily on performance metrics to guide design and building decisions.

• AI-Augmented Workflows: The company actively promotes and expects the use of AI tools to enhance efficiency, creativity, and output volume.

• Action-Oriented Execution: The preference for "building" over "mocking up" and "shipping work that performs" indicates a culture that prioritizes tangible results and rapid iteration.

Company Website: https://contrarianthinking.co

📝 Enhancement Note: Contrarian Thinking operates in a unique niche, aiming to democratize the process of buying and scaling businesses. The culture likely reflects a passion for entrepreneurship, financial independence, and leveraging modern tools (like AI) to achieve these goals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer with a strong operational component. It's beyond an entry-level position and requires specialized skills (Webflow, HubSpot, AI) and a portfolio demonstrating impactful work. The "building" aspect elevates it beyond a purely conceptual UX role into one that directly contributes to GTM execution.

Reporting Structure: The role is placed within the marketing team. The candidate will likely report to a Marketing Manager, Director of Marketing, or a similar leadership position overseeing marketing operations and creative execution.

Operations Impact: The UX Designer - Marketing is crucial for the success of Contrarian Thinking's marketing campaigns. Their ability to design and build high-converting assets directly influences lead generation, program enrollment, event attendance, and ultimately, revenue. By optimizing visual elements and user journeys on key marketing platforms, they contribute significantly to the company's growth objectives.

Growth Opportunities:

• Specialization in AI-Driven Design: Deepen expertise in leveraging AI tools for marketing design, potentially becoming a go-to expert within the company for AI implementation strategies.

• MarTech Stack Expertise: Grow proficiency in Webflow and HubSpot, potentially expanding into other marketing automation or CRM platforms as the company scales.

• CRO & Performance Marketing: Develop a stronger understanding of conversion rate optimization and performance marketing principles, leading to more impactful design decisions and potentially a transition into a performance marketing or analytics-focused role.

• Leadership in Creative Operations: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or manage creative workflows.

• Broader GTM Strategy Involvement: Gain a deeper understanding of the entire go-to-market strategy, contributing more strategically to campaign planning and execution beyond just design and building.

📝 Enhancement Note: The growth potential here lies in specializing within the intersection of design, marketing operations, and emerging AI technologies, making the candidate invaluable in a rapidly evolving GTM landscape.

🌐 Work Environment

Office Type: Full-time in-office position located in Austin, TX. This suggests a collaborative, in-person work environment.

Office Location(s): Austin, Texas. This is a major hub for tech and creative industries, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Atmosphere: Being an on-site role within a growing company implies opportunities for direct collaboration, brainstorming, and team synergy with marketing colleagues.

• Technology & Tools: Expect access to the necessary design software (Figma, Adobe Suite) and marketing platforms (Webflow, HubSpot), along with the expectation to utilize AI tools effectively.

• Mission-Driven Culture: The work environment is likely fast-paced and focused on the company's mission of helping individuals buy and scale businesses, fostering a sense of purpose and impact.

Work Schedule: Full-time, likely adhering to standard business hours, but potentially with some flexibility for output-focused work. The on-site requirement emphasizes the importance of in-person collaboration and team integration.

📝 Enhancement Note: The on-site requirement in Austin suggests a company that values in-person collaboration and team cohesion, which can be beneficial for rapid iteration and problem-solving in a design and marketing operations context.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Screening: Review of resume and portfolio. Emphasis will be placed on demonstrated Webflow/HubSpot building skills and AI integration.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, focusing on projects that showcase their ability to design and build marketing assets, particularly those leveraging AI. Expect questions about their design process, direct response principles, and proficiency with Webflow and HubSpot.

• Skills Assessment/Challenge: A practical exercise may be given, potentially involving designing and/or building a small landing page or email template, or demonstrating AI tool usage for a specific design task.

• Team/Culture Fit Interview: Discussion with marketing team members to assess collaboration style, understanding of the company's mission, and cultural alignment with a growth-focused, AI-integrated environment.

• Final Interview: May involve higher-level management to discuss the role's strategic impact and compensation.

Portfolio Review Tips:

• Show, Don't Just Tell: Prioritize projects where you have built functional pages or assets. Clearly distinguish between design concepts and implemented builds.

• Highlight AI Impact: For relevant projects, explicitly detail how AI tools were used, what specific tasks they assisted with (e.g., concept generation, asset scaling, text generation), and the resulting improvements in efficiency or output.

• Quantify Results: Whenever possible, include metrics demonstrating the performance of your designs (e.g., conversion rates, click-through rates, engagement).

• Webflow/HubSpot Focus: Ensure your portfolio clearly demonstrates your hands-on experience with these platforms. Include links to live pages or detailed walkthroughs if possible.

• Direct Response Rationale: Be prepared to explain the strategic thinking behind your design choices, linking them back to direct response principles and conversion goals.

Challenge Preparation:

• Webflow & HubSpot Practice: Brush up on your skills in Webflow and HubSpot, particularly for common marketing page and email template structures.

• AI Tool Familiarization: Be ready to demonstrate your current AI tool stack and how you employ them for design tasks. Understand the capabilities and limitations of various AI design tools.

• Direct Response Scenarios: Think about how you would approach designing for specific marketing objectives (e.g., lead generation for a webinar, driving sales for a high-ticket offer).

📝 Enhancement Note: The interview process will heavily scrutinize practical building skills and demonstrated AI proficiency. A portfolio that clearly articulates the "how" and "why" behind design decisions, especially those involving AI and direct response, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: Core platform for designing and building marketing pages (landing pages, event pages, program pages). Proficiency in custom design, CMS functionality, and responsive design is expected.

• HubSpot: Essential for designing, deploying, and managing email templates, landing pages, and marketing campaigns. Experience with HubSpot's design tools and automation workflows is critical.

• Figma: Primary tool for UI/UX design, wireframing, prototyping, and collaborative design workflows.

• Adobe Creative Suite (Photoshop, Illustrator): For image editing, graphic creation, illustration, and preparing assets for web and print.

Analytics & Reporting:

• HubSpot Analytics: For tracking email performance, landing page conversions, and campaign effectiveness.

• Webflow Analytics: For website traffic, user behavior, and page performance insights.

• Paid Ad Platform Analytics (Meta Ads Manager, Google Analytics, YouTube Analytics): For evaluating ad creative performance and campaign ROI.

• Potentially: Google Analytics, Hotjar, or similar tools for deeper website user behavior analysis.

CRM & Automation:

• HubSpot CRM: For managing leads and customer interactions, which the designer's assets will feed into.

• AI Design & Workflow Tools: A broad category including tools for AI image generation (e.g., Midjourney, DALL-E), AI design assistants (e.g., Canva AI features, Adobe Firefly), and potentially AI-powered workflow automation tools.

📝 Enhancement Note: The emphasis on Webflow and HubSpot positions this as a hybrid design/marketing operations role. Familiarity with AI tools is not just a preference but a core operational requirement.

👥 Team Culture & Values

Operations Values:

• AI Integration & Innovation: A core value is embracing and actively utilizing AI to drive efficiency, creativity, and scale in design and marketing operations.

• Performance & Results-Driven: Designs and builds are expected to contribute directly to measurable business outcomes, prioritizing conversion rates and ROI.

• Execution & Building: A bias towards action and hands-on creation; the team values those who can build and implement solutions rather than just conceptualize them.

• Direct Response Mentality: Understanding and applying principles that encourage immediate user action and drive profitable customer acquisition.

• Continuous Learning & Adaptation: In a fast-evolving field (especially with AI), a commitment to learning new tools and techniques is essential.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with marketing strategists, content creators, and potentially sales teams to ensure visual assets align with overall campaign objectives.

• Iterative Feedback Loops: A culture that encourages rapid feedback and iteration on designs and builds to optimize performance.

• Shared Ownership of Results: Team members likely share accountability for the success of marketing campaigns, fostering a collaborative spirit towards achieving common goals.

📝 Enhancement Note: The company's name, "Contrarian Thinking," suggests a culture that challenges conventional wisdom and embraces innovative approaches, particularly through technology like AI, to achieve superior results in business acquisition and scaling.

⚡ Challenges & Growth Opportunities

Challenges:

• AI Tool Evolution: Keeping pace with the rapid advancements and changes in AI design tools, and effectively integrating new capabilities into workflows.

• Balancing Speed and Quality: Leveraging AI for speed without sacrificing design quality, brand integrity, or conversion effectiveness.

• Direct Response Nuances: Continuously adapting to the evolving landscape of direct response marketing and understanding what resonates with the target audience.

• On-site Collaboration Dynamics: Effectively collaborating in an in-office environment while managing individual creative and building tasks.

Learning & Development Opportunities:

• AI Design Specialization: Becoming a subject matter expert in AI-driven design workflows and tools for marketing.

• Advanced Webflow/HubSpot Skills: Deepening expertise in these platforms, potentially exploring advanced features, integrations, or automation capabilities.

• Conversion Rate Optimization (CRO) & A/B Testing: Gaining formal training or hands-on experience in optimizing marketing assets for better performance.

• Business Acumen: Learning the intricacies of business buying and scaling through company resources, enhancing the understanding of the target audience and value proposition.

• Potential for Creative Leadership: As the company grows, opportunities may arise to lead design projects or mentor junior team members.

📝 Enhancement Note: This role presents an excellent opportunity to gain cutting-edge experience in AI-assisted design within a performance-oriented marketing context, which is highly valuable in today's GTM landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing and building a high-converting landing page in Webflow, from initial concept to launch. How would you integrate AI into this process?"

• "Walk me through an example of an email campaign you designed and deployed in HubSpot. What were the objectives, and what were the results? How did you ensure it aligned with direct response principles?"

• "How do you use AI tools in your daily design workflow? Provide specific examples of how AI has helped you accelerate concept generation, iterate on designs, or produce assets at scale for marketing campaigns."

Company & Culture Questions:

• "What interests you about Contrarian Thinking's mission to help people buy and scale businesses?"

• "How do you see AI continuing to impact the role of a marketing designer?"

• "Describe your experience working in an on-site, collaborative team environment. How do you contribute to a positive team culture?"

Portfolio Presentation Strategy:

• Structure with Impact: Organize your portfolio around key projects, clearly articulating the problem, your solution (design and build), the tools used (especially AI, Webflow, HubSpot), and the measurable results.

• Demonstrate Building: For Webflow/HubSpot projects, be ready to do a live walkthrough or share screen recordings of the build process and the final implementation.

• AI Case Studies: Dedicate specific slides or sections to projects where AI played a significant role, detailing the "before" and "after" or the efficiency gains achieved.

• Direct Response Rationale: For each project, be prepared to explain the strategic thinking behind your design choices and how they were intended to drive conversions.

• Conciseness: Focus on 3-5 of your strongest, most relevant projects that showcase the required skills.

📝 Enhancement Note: Be prepared to discuss your practical experience with AI tools and demonstrate your ability to not just design, but also build and optimize marketing assets in Webflow and HubSpot for direct response outcomes.

📌 Application Steps

To apply for this UX Designer - Marketing position:

• Submit your application through the provided link on Breezy HR.

• Portfolio Customization: Tailor your resume and portfolio to highlight your Webflow and HubSpot building experience, direct response design success, and specific examples of AI tool integration in marketing design projects.

• Resume Optimization: Ensure your resume clearly outlines your 4+ years of marketing design experience, focusing on quantifiable achievements and proficiency in the required tools. Use keywords like "Webflow," "HubSpot," "AI Design," "Direct Response," and "Marketing Collateral."

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and your understanding of direct response marketing. Prepare to present your portfolio with a focus on building and results.

• Company Research: Familiarize yourself with Contrarian Thinking's mission, target audience, and their emphasis on AI. Understand their approach to business education and entrepreneurship.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.