AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: BetterMe

Location: Ukraine

Job Type: FULL_TIME

Category: Creative Operations / Marketing Operations

Date Posted: 2026-05-26T11:17:52.813

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of AI-generated visual and video content for dynamic social media advertising campaigns and internal R&D initiatives.

• Leverage a diverse suite of AI models and tools, selecting the optimal technology stack for each specific creative and production challenge.

• Develop and refine sophisticated prompt engineering techniques to elicit precise and high-quality outputs from AI generative models.

• Analyze and interpret visual references and stylistic trends to ensure all AI-generated content aligns seamlessly with the established brand voice and tone.

• Foster strong cross-functional collaboration with design, marketing, R&D, and content teams to integrate AI-generated assets into broader Go-To-Market strategies.

📝 Enhancement Note: This role is positioned within a wellness ecosystem, suggesting a focus on content that promotes health, fitness, and emotional well-being. The emphasis on AI content creation for social media and advertising indicates a strong connection to marketing operations and campaign execution, requiring an understanding of performance metrics and creative optimization for engagement.

📈 Primary Responsibilities

• Generate AI-driven visual assets, including static images, animations, and character designs, tailored for social media platforms and paid advertising.

• Produce AI-generated video content for promotional materials, campaign assets, and concept testing, working with various AI video generation tools.

• Master prompt engineering by creating, testing, and optimizing complex prompts to achieve desired aesthetic and functional outcomes from AI models.

• Conduct in-depth analysis of creative briefs, market trends, and competitor content to inform AI content generation strategies and ensure brand consistency.

• Collaborate closely with R&D teams to explore and integrate emerging AI technologies and workflows into the creative production pipeline, driving innovation.

• Work with designers to refine and enhance AI-generated outputs, ensuring artistic integrity and adherence to brand guidelines through post-processing.

• Optimize AI content for various advertising channels, considering platform-specific requirements and performance best practices to maximize reach and engagement.

• Contribute to the development of internal AI content libraries and best practices for prompt creation and asset management.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and technical AI application. The role requires not just generating content but also strategically optimizing prompts and integrating AI outputs into marketing workflows, suggesting a need for understanding campaign performance and GTM strategy.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, Digital Media, Marketing, or a related creative field. Equivalent practical experience will also be considered.

Experience: 2-5 years of experience in a creative role, with a significant focus on digital content creation, graphic design, or motion graphics. Demonstrated experience working with AI generative tools is essential.

Required Skills:

• Proven experience with AI content generation services such as Midjourney, Seedream, NanoBanana, ChatGPT/DALL-E, Gemini, Leonardo AI, Kling, and Veo.

• Strong understanding of prompt engineering principles and the ability to craft effective, task-specific prompts for diverse AI models.

• Solid grasp of fundamental design principles including composition, color theory, lighting, and visual aesthetics.

• Basic proficiency in photo and video editing software, including Adobe Photoshop, Premiere Pro, After Effects, and CapCut.

• Exceptional attention to detail, creativity, adaptability, and a strong visual and aesthetic sensibility.

Preferred Skills:

• Prior experience as a graphic designer, motion designer, or 3D designer.

• Foundational knowledge of human anatomy and proportion for character and subject generation.

• Familiarity with AI model fine-tuning or custom model training concepts.

• Experience in A/B testing creative assets for performance optimization.

📝 Enhancement Note: The preferred skills suggest a pathway for growth within the role, indicating that candidates with deeper design expertise or an understanding of AI model customization will have an advantage. The emphasis on AI tools and prompt engineering is critical for this role's success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of AI-generated visual assets (images, characters, concept art) demonstrating proficiency with tools like Midjourney, DALL-E, and Leonardo AI.

• Examples of AI-generated video or motion graphics, showcasing an understanding of animation principles and AI video generation capabilities (e.g., Kling, Veo).

• Case studies of how AI was used to solve specific creative challenges, including prompt optimization strategies and the resulting impact on output quality.

• Demonstrations of prompt engineering skills, perhaps including before-and-after examples of prompt refinement leading to improved results.

Process Documentation:

• Evidence of ability to document AI content creation workflows, including prompt libraries and asset management strategies.

• Examples of how you have integrated AI tools into existing design or marketing production pipelines.

• Documentation of an iterative process for content creation, showing how feedback and analysis were used to refine AI outputs.

📝 Enhancement Note: For an AI Creative Designer role, the portfolio is paramount. It needs to showcase not just the final output but the process of achieving that output using AI, with a clear emphasis on prompt engineering and the strategic application of AI tools within a creative workflow.

💵 Compensation & Benefits

Salary Range: Based on the required experience level (2-5 years), location (Ukraine), and specialized nature of AI creative design, a competitive salary range is estimated to be between $1,500 - $2,500 USD per month. This range accounts for the high demand for AI skills and the specific technical expertise required.

Benefits:

• Inspiring Mission: Contribute to a global wellness ecosystem that positively impacts millions of lives.

• Trust Without Micromanagement: Enjoy autonomy and flexibility in managing your work schedule and decision-making processes, with a focus on results.

• Flexible Work Format: Opportunity to work entirely remotely, providing a convenient and adaptable work environment.

• Open Communication: Benefit from transparency across teams, honest feedback, and a supportive culture that encourages initiative.

• Ambitious Environment: Join a rapidly growing company recognized by Forbes, offering a dynamic and challenging professional setting.

• Professional Development: Opportunities to learn and grow with a team of experts, explore new AI technologies, and influence advertising development.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones and personal needs, aligning with the company's results-oriented approach.

📝 Enhancement Note: Salary estimates for specialized AI roles in Ukraine can vary significantly. This estimate is based on industry benchmarks for mid-level creative professionals with AI expertise and the cost of living in Ukraine. The benefits package emphasizes work-life balance and professional growth, which are attractive to remote talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness Technology, Digital Health, Mobile Applications. BetterMe operates within the rapidly expanding digital wellness sector, creating a comprehensive ecosystem of products for physical, mental, and emotional well-being.

Company Size: The company has experienced significant growth, doubling its team size in the last two years and achieving recognition as a top employer. This suggests a dynamic, scaling environment with a large employee base (likely 500-1000+ employees).

Founded: BetterMe was founded in 2015, giving it a solid track record and established presence in the market. This history implies a mature operational framework alongside its growth trajectory.

Team Structure:

• The AI Creative Designer will be part of a creative and marketing-focused team, likely within a broader Go-To-Market or Product Development department.

• This role involves close collaboration with designers, marketers, and R&D specialists, indicating a matrixed or project-based team structure.

Methodology:

• Data-Driven Content: The company emphasizes using data to inform decisions, suggesting that AI content performance will be analyzed for engagement and conversion metrics.

• Agile Development: Given the tech and app focus, an agile or iterative approach to content creation and product development is probable, allowing for rapid testing and adaptation.

• User-Centric Design: As a wellness company, the focus is on user needs, implying that AI-generated content will be evaluated for its ability to resonate with and support users' well-being journeys.

Company Website: https://betterme.world

📝 Enhancement Note: BetterMe's mission-driven approach in the wellness sector, combined with its rapid growth and Forbes recognition, suggests a culture that values impact, innovation, and employee development. The "Trust Without Micromanagement" benefit points to a culture that empowers its employees.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), focusing on the execution and optimization of AI-driven creative assets within marketing and R&D contexts. It requires specialized technical skills in AI generation and prompt engineering, combined with a strong creative foundation.

Reporting Structure: The AI Creative Designer will likely report to a Creative Lead, Senior Designer, or Marketing Manager. Collaboration will be extensive with designers, marketers, and R&D teams, forming a project-oriented network.

Operations Impact: The work of an AI Creative Designer directly influences the effectiveness of marketing campaigns by producing engaging visual content at scale. This impacts key GTM metrics such as click-through rates, conversion rates, brand awareness, and user acquisition. By optimizing AI content, this role contributes to more efficient ad spend and higher ROI for marketing initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in specific AI models, advanced prompt engineering techniques, or emerging AI modalities (e.g., 3D AI generation, AI video editing).

• Leadership: Transition into a Senior AI Creative Designer role, mentoring junior team members, leading AI content strategy for specific campaigns, or managing AI tool integration projects.

• Cross-Functional Expansion: Move into roles with a broader scope, such as AI Product Specialist, Marketing Technologist, or even R&D roles focused on AI tool development.

• Skill Diversification: Develop skills in areas like data analysis for creative performance, UX/UI design informed by AI insights, or even technical AI art direction.

📝 Enhancement Note: The growth path for an AI Creative Designer is strong, given the rapid evolution of AI technology. The company's focus on growth and innovation suggests ample opportunities for individuals willing to adapt and learn new AI tools and techniques.

🌐 Work Environment

Office Type: Fully Remote. BetterMe offers a completely remote work environment, allowing employees to work from anywhere within Ukraine. This provides maximum flexibility and autonomy.

Office Location(s): While the company operates remotely, its headquarters are likely in a major city within Ukraine, contributing to its operational and legal framework. The specific derived location for this role is Ukraine.

Workspace Context:

• Collaborative Digital Space: The remote setup necessitates strong reliance on digital collaboration tools (e.g., Slack, Teams, Asana, Miro) for communication, project management, and idea sharing.

• Access to Technology: Employees are expected to have a reliable internet connection and a suitable personal workstation to perform their duties effectively. The company likely provides access to necessary software licenses.

• Team Interaction: While not in a physical office, regular virtual meetings, brainstorming sessions, and team check-ins are crucial for maintaining team cohesion and operational alignment.

Work Schedule: The company emphasizes results over hours, offering flexibility. While a standard 40-hour work week is implied, employees have significant autonomy in structuring their day, provided they meet deadlines and collaborate effectively with team members across potential time zones within Ukraine.

📝 Enhancement Note: The fully remote nature of this role means that a candidate's ability to self-manage, communicate effectively in a digital environment, and collaborate asynchronously will be key to success. The company's emphasis on trust suggests a mature remote work culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an HR representative to assess basic qualifications, cultural fit, and interest in the role and company mission.

• Technical Assessment/Portfolio Review: A dedicated session where candidates present their portfolio, showcasing AI-generated work, prompt engineering examples, and design process. This may involve a practical AI prompt challenge or a review of previous project work.

• Hiring Manager Interview: A deeper dive into experience, problem-solving skills, collaboration style, and understanding of AI's role in creative operations.

• Team/Cross-Functional Interview: Interaction with potential colleagues (designers, marketers, R&D) to evaluate collaboration capabilities and team fit.

• Final Decision: Based on all gathered information, including performance in assessments and interviews.

Portfolio Review Tips:

• Showcase AI Proficiency: Clearly highlight the AI tools used for each piece of work and explain the specific prompts or prompt strategies employed.

• Demonstrate Creative Process: Don't just show the final image; explain the iterative process, how you refined prompts, and how you addressed feedback.

• Quantify Impact (if possible): If any AI-generated content was used in live campaigns, try to include metrics on engagement, CTR, or conversion rates.

• Highlight Versatility: Include examples that demonstrate your ability to adapt to different styles, tones of voice, and content formats (images, video, characters).

• Explain Technical Choices: Be ready to articulate why you chose specific AI models or prompt structures for particular tasks.

Challenge Preparation:

• Prompt Engineering Practice: Familiarize yourself with current AI generation capabilities and practice crafting precise prompts for various scenarios, including character generation, environmental design, and animation sequences.

• Design Fundamentals Review: Refresh your understanding of composition, color theory, and visual aesthetics, as these are crucial for evaluating and refining AI outputs.

• Software Familiarity: Ensure you are comfortable with basic editing tools like Photoshop and CapCut, as they will likely be used for post-processing AI assets.

• Company Research: Understand BetterMe's mission, target audience, and brand aesthetic to tailor your responses and portfolio examples to their needs.

📝 Enhancement Note: The interview process is designed to assess both technical AI skills and creative judgment. The portfolio review is a critical component, so candidates should prepare to articulate their process and strategic thinking behind their AI-generated work.

🛠 Tools & Technology Stack

Primary Tools:

• AI Generation Platforms: Midjourney, Seedream, NanoBanana, ChatGPT (with DALL-E integration), Gemini, Leonardo AI, Kling, Veo. Proficiency in leveraging multiple platforms and understanding their unique strengths is key.

• Prompt Engineering Environments: While not a specific tool, this involves expertise in crafting and optimizing text-based prompts for AI models.

Analytics & Reporting:

• Performance Tracking Tools: Familiarity with social media analytics platforms (e.g., Facebook Ads Manager, Instagram Insights, TikTok Analytics) to understand content performance.

• A/B Testing Frameworks: Understanding how to set up and interpret A/B tests for creative assets to drive optimization.

CRM & Automation:

• Project Management Software: Tools like Asana, Trello, or Jira for managing creative workflows and task prioritization.

• Collaboration Platforms: Slack or Microsoft Teams for real-time communication and team coordination.

• Cloud Storage & Sharing: Platforms like Google Drive or Dropbox for asset management and sharing.

📝 Enhancement Note: The technology stack is heavily weighted towards AI generative tools. Proficiency in prompt engineering is as important as the ability to use the tools themselves. Familiarity with digital collaboration and basic analytics is also expected for effective remote work and campaign optimization.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A core value likely involves embracing new AI technologies and encouraging creative risk-taking to discover novel content solutions.

• User-Centricity: A deep commitment to understanding and serving the needs of users within the wellness space, ensuring all content is beneficial and engaging.

• Collaboration & Transparency: Open communication and shared knowledge across teams are vital for effective remote operations and integrated GTM strategies.

• Results-Oriented: A focus on delivering tangible outcomes and measurable impact, whether in user engagement, campaign performance, or R&D advancements.

Collaboration Style:

• Digital-First: Collaboration will primarily occur through digital channels, requiring clear and concise communication.

• Cross-Functional Integration: Active participation in team meetings and projects involving marketing, design, and R&D to ensure AI content aligns with broader business objectives.

• Feedback-Driven: An environment where constructive feedback is regularly exchanged to refine AI outputs and improve creative processes.

📝 Enhancement Note: The company's culture appears to be a blend of innovation, user focus, and operational efficiency, common in successful tech startups. The emphasis on remote work suggests a culture that values autonomy and trust.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the continuous release of new AI models, features, and best practices requires ongoing learning and adaptation.

• Maintaining Brand Consistency: Ensuring AI-generated content consistently adheres to BetterMe's brand guidelines and tone of voice across diverse creative outputs.

• Ethical AI Usage & Bias Mitigation: Navigating the ethical considerations of AI content generation and actively working to minimize bias in generated outputs.

• Integration with Existing Workflows: Seamlessly incorporating AI-generated assets and new AI-driven processes into established creative and marketing pipelines.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in cutting-edge AI generation tools and techniques through internal training and external resources.

• Creative Strategy Input: Influence the direction of advertising creative strategy by identifying new AI-driven content opportunities.

• Cross-Disciplinary Learning: Gain exposure to marketing analytics, user psychology, and product development through collaboration with other teams.

• Industry Conferences & Workshops: Potential for attending virtual or in-person events focused on AI in creative industries and digital marketing.

📝 Enhancement Note: The primary challenge will be staying current in the fast-paced field of AI. Growth opportunities are abundant for those who are proactive in learning and can apply new AI capabilities to solve business problems.

💡 Interview Preparation

Strategy Questions:

• "How would you approach generating a series of social media ad visuals for a new mental wellness app feature using AI, considering our brand's tone?" (Focus on prompt strategy, iteration, and brand alignment).

• "Describe a time you used AI to overcome a creative constraint or accelerate a production timeline. What was your process and the outcome?" (Highlight problem-solving, efficiency, and results).

Company & Culture Questions:

• "How do you see AI's role evolving in the wellness industry, and how can BetterMe leverage it effectively?" (Gauge understanding of the company's mission and industry trends).

• "Describe your ideal remote work environment and how you maintain productivity and collaboration without direct supervision." (Assess self-management and remote work aptitude).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, explain the objective, the AI tools used, your prompt engineering approach, any challenges faced, and the final outcome.

• Highlight Iteration: Show how you refined prompts or modified outputs to achieve the desired result. This demonstrates a thoughtful, iterative process.

• Focus on Relevance: Tailor your presentation to BetterMe's business – emphasize how your AI skills can contribute to their wellness mission and marketing goals.

• Be Ready for Live Prompts: Prepare for a potential on-the-spot prompt-writing exercise or a request to critique and improve a given prompt.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only technically proficient with AI tools but also possesses strong creative judgment, a strategic mindset for applying AI to business objectives, and excellent communication skills for a remote environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Customize Your Resume: Tailor your CV to highlight specific AI tools, prompt engineering experience, and any quantifiable achievements in creative production or campaign performance. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest AI-generated work, ensuring it demonstrates a range of skills (images, video, characters) and your prompt engineering process. Organize it logically and make it easily accessible.

• Prepare Your Narrative: Practice explaining your portfolio pieces, focusing on your strategic approach to AI content creation, problem-solving skills, and how your work aligns with BetterMe's mission.

• Research BetterMe: Familiarize yourself with their products, target audience, brand aesthetic, and company values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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