Senior Web Designer (Front-End Development + UI/UX)

📍 Job Overview

Job Title: Senior Web Designer (Front-End Development + UI/UX)

Company: ProCaps Labs

Location: Henderson, Nevada, United States

Job Type: Full-Time

Category: Web Design & Development / Digital Marketing Operations

Date Posted: March 10, 2026

Experience Level: 7-10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the design and development of high-converting digital assets, including landing pages, email campaigns, and interactive web experiences, bridging visual design with robust front-end execution.

• Drive the end-to-end process from Figma-based design conceptualization through to clean, responsive, and accessible front-end code implementation and deployment.

• Collaborate strategically with Marketing and IT teams to ensure digital experiences align with campaign objectives, technical feasibility, and scalable architecture.

• Develop and maintain reusable components and design systems to foster consistency and efficiency between design and development workflows, crucial for scalable digital operations.

• Champion performance optimization, SEO best practices, and accessibility standards (WCAG) to enhance user engagement and conversion rates across all digital touchpoints.

📝 Enhancement Note: This role is positioned as a senior-level individual contributor with significant ownership over the entire digital asset creation lifecycle, from initial design to final deployment. The emphasis on "owning the process from Figma design through front-end development and deployment" highlights a need for a highly autonomous professional proficient in both creative design and technical implementation, rather than a role focused solely on design or development. This suggests a strong alignment with Digital Marketing Operations and GTM enablement functions.

📈 Primary Responsibilities

• Design and develop high-performing, responsive, and accessible landing pages, email templates, and digital marketing campaign assets from concept to deployment.

• Translate complex Figma designs into clean, semantic, and efficient HTML5, CSS3, and JavaScript code, ensuring pixel-perfect execution.

• Collaborate closely with Marketing teams to interpret campaign strategies, messaging, and conversion goals, translating them into compelling and effective digital experiences.

• Partner with IT and Development teams to ensure the technical feasibility, scalability, and seamless integration of web assets within existing infrastructure.

• Create, manage, and evolve reusable UI components and design systems that bridge the gap between design and development, promoting consistency and efficiency in digital asset creation.

• Optimize all web experiences for speed, performance, cross-browser compatibility, SEO best practices, and adherence to WCAG accessibility standards.

• Conduct user research, usability testing, and prototype interactive elements to gather insights and iteratively improve user journeys and conversion funnels.

• Ensure consistent application of brand guidelines across all digital touchpoints while actively seeking opportunities to enhance user engagement and drive higher conversion rates.

• Support the deployment of email campaigns and web assets, leveraging marketing automation platforms and other deployment tools.

📝 Enhancement Note: The responsibilities emphasize a full-stack approach to digital asset creation within a marketing operations context. The mention of "marketing automation platforms" and "email deployment tools" indicates a need for understanding how these assets integrate into broader marketing technology stacks and campaign execution processes. The focus on "high-converting landing pages" and "conversion goals" directly ties this role to revenue generation efforts, a core tenet of GTM and RevOps functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Web Development, Human-Computer Interaction, or a related field is often preferred for senior roles in this domain. Equivalent practical experience will also be strongly considered.

Experience: 7–10+ years of professional experience in a blend of web design, UI/UX design, and front-end development, with a demonstrated track record of delivering high-impact digital marketing assets.

Required Skills:

• Expert-level proficiency in Figma for design, prototyping, and handoff to development.

• Strong command of HTML5, CSS3 (including preprocessors like SASS/LESS if applicable), and modern JavaScript (ES6+).

• Deep understanding of UI/UX principles, user-centered design methodologies, information architecture, and interaction design.

• Proven experience designing and developing high-converting landing pages and digital marketing campaign assets.

• Proficiency with responsive design frameworks and techniques to ensure optimal viewing across all devices.

• Experience working with Content Management Systems (CMS) such as WordPress, Webflow, or similar platforms.

• Familiarity with marketing automation or email deployment tools (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo) for asset integration.

• Strong understanding of cross-browser compatibility issues and solutions.

• Knowledge of SEO best practices as they relate to front-end development and content structure.

• Familiarity with accessibility standards (WCAG 2.1 AA) and implementation techniques.

Preferred Skills:

• Experience with JavaScript frameworks/libraries (e.g., React, Vue.js, jQuery) for more dynamic web components.

• Proficiency in visual design software beyond Figma, such as Adobe Creative Suite (Photoshop, Illustrator).

• Experience with A/B testing methodologies and tools for optimizing landing page performance.

• Understanding of web analytics tools (e.g., Google Analytics) to inform design and development decisions.

• Experience building and maintaining design systems.

• Basic understanding of server-side technologies or APIs for integration purposes.

📝 Enhancement Note: The explicit requirement for 7-10+ years of experience and the emphasis on "expert-level" skills in core technologies like Figma, HTML, CSS, and JavaScript clearly define this as a senior-level position. The inclusion of marketing automation tools and SEO best practices suggests the role is deeply integrated into marketing operations and GTM strategies, requiring an understanding of how design and development directly impact campaign performance and lead generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 distinct projects that highlight both high-quality visual design and expert front-end implementation.

• Projects should demonstrate a clear understanding of user-centered design principles and how design choices directly contributed to achieving business objectives.

• Include case studies or detailed descriptions for key projects, explaining the problem, your approach, the tools and technologies used, and the measurable results achieved (e.g., conversion rate improvements, performance gains, engagement metrics).

• Demonstrate experience in translating Figma designs into functional, responsive, and accessible web pages or email templates.

Process Documentation:

• Be prepared to discuss your personal workflow for managing projects from initial brief to final deployment, emphasizing how you ensure quality, efficiency, and stakeholder alignment.

• Articulate your approach to collaborating with marketing teams to gather requirements, provide design feedback, and iterate on campaign assets.

• Explain your methodology for optimizing web assets for performance, SEO, and accessibility, including specific techniques and tools used.

• Be ready to describe your experience with design-to-development handoff processes and how you ensure fidelity between design and implementation.

📝 Enhancement Note: For a senior role focused on design and front-end development, a robust portfolio is critical. The emphasis here is not just on aesthetics but on demonstrating the practical application of skills to achieve business outcomes, particularly in conversion optimization. This aligns with the need for operations professionals to showcase measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Web Designer with 7-10+ years of experience in Henderson, Nevada, the estimated salary range is approximately $90,000 - $125,000 annually. This range accounts for the combination of advanced design and front-end development skills, the specific location, and the senior nature of the role.

Benefits:

• Competitive starting salary

• Top-Tier Medical, Dental & Vision Coverage (with potential for $0 premium through the Wellness Program)

• Paid Time Off (PTO)

• Eight (8) Company Holidays

• 401(k) plan with a Company Match of up to 4.5%

• 100% Company-Paid Life Insurance

• 100% Company-Paid Short-Term Disability Coverage

• Gym Membership Reimbursement

• Vitamin Allowance and Employee Discounts

• Company-Funded Health Savings Account (HSA) with an annual contribution of $1,600

• Cash Reward Employee Referral Program

• Pet Insurance

• Fantastic work environment focused on Safety, Quality, Community, and exceptional people.

Working Hours: The standard working hours are likely around 40 hours per week, aligned with a full-time employment type. While the role is on-site, ProCaps Labs may offer some flexibility within the standard workday, common in creative and development roles, though specific arrangements would be discussed during the interview process.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in the specified location and experience level. The benefits package is comprehensive, indicating a strong emphasis on employee well-being and financial security. The mention of a "Wellness Program" and "Gym Membership Reimbursement" suggests a company culture that values employee health.

🎯 Team & Company Context

🏢 Company Culture

Industry: ProCaps Labs operates within the Health and Wellness industry, focusing on the development and manufacturing of high-quality vitamin and supplement products. This industry requires a strong emphasis on quality control, regulatory compliance, and consumer trust, which can influence digital marketing strategies and asset design.

Company Size: ProCaps Labs is likely a medium to large-sized organization, indicated by the comprehensive benefits package and structured work environment. A larger company size typically means more established processes, cross-functional teams, and opportunities for specialization within operations and marketing.

Founded: Information on the founding date is not explicitly provided, but the company's established presence and offerings suggest a history of growth and development in the health supplement market.

Team Structure:

• The Senior Web Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director.

• Collaboration will be frequent with marketing specialists, content creators, and potentially product development teams.

• Close partnership with IT and potentially external development agencies for larger-scale projects or infrastructure support.

Methodology:

• Data-Driven Design: Expect to use performance metrics, analytics, and A/B testing results to inform design decisions and iterate on web assets.

• Agile Marketing Support: The role will support dynamic marketing campaigns, requiring adaptability and quick turnaround times for assets.

• Quality & Compliance Focus: Given the industry, a meticulous approach to design and development, ensuring brand consistency and adherence to any relevant industry standards, is paramount.

• Cross-Functional Collaboration: Success will depend on effective communication and collaboration with various departments to align digital initiatives with broader business goals.

Company Website: https://jobs.workable.com/company/unWA9PYQ3mRnEVXZVWU8rH/jobs-at-procaps-labs (This is the careers page URL; the main company website is likely procapslabs.com, though not explicitly provided in the input).

📝 Enhancement Note: The industry context of Health and Wellness is important. It implies that all digital assets must convey trust, efficacy, and adhere to high standards of presentation. The "clean and organized environment" and emphasis on "quality, safety, fun, and respect" suggest a culture that values professionalism and a positive work atmosphere.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as 'Senior,' indicating a level of expertise, autonomy, and responsibility beyond junior or mid-level positions. A Senior Web Designer is expected to lead projects, mentor others (potentially informally), and contribute strategically to the digital marketing roadmap. This position bridges the gap between pure design and technical implementation, often acting as a key enabler for marketing operations and GTM success.

Reporting Structure: The Senior Web Designer will likely report to a Marketing Manager or Director. This structure places the role within the broader marketing function, emphasizing its contribution to campaign execution and lead generation efforts.

Operations Impact: The role's impact is directly tied to the effectiveness of ProCaps Labs' digital marketing campaigns. By creating high-converting landing pages and optimized email assets, this individual will directly influence lead generation, customer acquisition, and ultimately, revenue. Their work is crucial for the success of the marketing funnel and GTM strategy.

Growth Opportunities:

• Technical Specialization: Opportunity to deepen expertise in specific front-end technologies, performance optimization techniques, or accessibility standards.

• Design Systems Leadership: Potential to lead the development and governance of ProCaps Labs' design system, becoming a subject matter expert.

• Cross-Functional Influence: Grow influence by demonstrating how design and development excellence drive marketing performance, potentially leading to strategic input on digital initiatives.

• Mentorship: As a senior member, there's an opportunity to mentor junior designers or developers, honing leadership and communication skills.

• Project Management: With demonstrated success, opportunities may arise to manage larger, more complex digital projects or initiatives.

📝 Enhancement Note: The "Senior" title implies a significant level of autonomy and strategic contribution. The emphasis on "owning the process" and "strategic thinker" suggests potential for growth into lead or management roles, or becoming a deep technical/design expert within the organization. The direct link to "high-converting landing pages" and "conversion goals" means this role is integral to the GTM operation.

🌐 Work Environment

Office Type: The role is performed primarily in a "smoke-free office environment." This suggests a traditional, professional office setting where in-person collaboration and adherence to company policies are expected.

Office Location(s): Henderson, Nevada. This location provides a specific geographic context for the on-site work requirement.

Workspace Context:

• Collaborative Environment: The description mentions a "fantastic work environment that focuses on Safety, Quality, Community, and amazing people," suggesting a culture that encourages teamwork and positive interactions.

• Tools & Technology: While specific tools are detailed in the "Tools & Technology Stack" section, the office environment will support the necessary software and hardware for design and development.

• Team Interaction: Being on-site allows for direct, face-to-face collaboration with marketing, IT, and potentially other team members, fostering stronger communication and problem-solving.

Work Schedule: The role is Full-Time, typically implying a standard 40-hour work week. While the environment is professional, ProCaps Labs may offer some degree of flexibility within the typical workday, common for creative and technical roles, though this would be confirmed during the interview process. The emphasis on a "clean and organized environment" and "professionalism" suggests a structured approach to daily operations.

📝 Enhancement Note: The "on-site" requirement is a key differentiator. For operations roles, this often means direct access to stakeholders, faster feedback loops, and a more integrated team experience compared to fully remote positions. The emphasis on a positive, clean, and organized environment points to a company that values employee well-being and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment. Be prepared to highlight your most relevant projects and contributions.

• Technical/Skills Assessment: This may involve a practical exercise or a detailed discussion about your approach to design challenges, front-end development techniques, and problem-solving methodologies. Expect questions related to Figma, HTML, CSS, JavaScript, performance optimization, and accessibility.

• Portfolio Review: A dedicated session where you will present and walk through key projects from your portfolio. Focus on explaining the context, your role, the challenges, your solutions, and the measurable outcomes.

• Behavioral & Cultural Fit Interview: Questions designed to assess your work style, collaboration skills, problem-solving approach, and how you align with ProCaps Labs' values (Quality, Safety, Community, Respect, Professionalism, Growth).

• Final Interview: Potentially with senior leadership or hiring managers to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Tell a Story: For each project, clearly articulate the problem statement, your design and development process, the technologies used, and the quantitative results (e.g., conversion rate increases, load time improvements).

• Showcase Versatility: Include examples of landing pages, email templates, and other digital assets that demonstrate your range and ability to meet diverse campaign needs.

• Highlight Impact: Focus on how your work contributed to business goals, particularly conversion optimization and user engagement. Use specific metrics whenever possible.

• Demonstrate Technical Proficiency: Be ready to discuss the code behind your designs, your approach to responsive implementation, and how you ensure accessibility and performance.

• Figma Expertise: Clearly show your Figma workflow, from wireframing and UI design to prototyping and developer handoff.

Challenge Preparation:

• Front-End Coding Challenge: You might be given a small front-end task to complete within a given timeframe, focusing on HTML, CSS, and JavaScript implementation.

• Design Problem: A hypothetical scenario where you need to design a landing page or email for a specific campaign goal, explaining your reasoning and approach.

• Process Discussion: Be ready to articulate your workflow for taking a design from concept to a fully deployed, optimized asset, including how you collaborate with stakeholders.

📝 Enhancement Note: For a role blending design and development, the portfolio review is paramount. Candidates should prepare to not only show their work but also to articulate the strategic thinking, technical execution, and measurable impact behind each project, directly linking their contributions to business objectives and GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (Expert-level proficiency required), Adobe Creative Suite (Photoshop, Illustrator for supporting graphics).

• Front-End Development: HTML5, CSS3 (potentially with preprocessors like SASS/LESS), JavaScript (ES6+).

• Development Environment: Microsoft Visual Studio (or similar IDE), Git for version control.

• CMS Platforms: Experience with WordPress, Webflow, or similar platforms for content management and deployment.

Analytics & Reporting:

• Web Analytics: Google Analytics (or similar) for understanding user behavior and campaign performance.

• Performance Monitoring: Tools for measuring page load speed and identifying optimization opportunities.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar for email campaign deployment and asset integration.

• CRM Systems: General understanding of how web assets integrate with CRM data for lead tracking and nurturing.

📝 Enhancement Note: The explicit mention of Figma, HTML, CSS, JavaScript, and Microsoft Visual Studio highlights the core technical requirements. Familiarity with marketing automation platforms is key for understanding how designed assets are deployed and tracked within a GTM operations framework.

👥 Team Culture & Values

Operations Values:

• Quality: A commitment to high standards in design, development, and final output, reflecting the quality-focused nature of the health and wellness industry.

• Professionalism: Maintaining a high level of conduct, communication, and work ethic, contributing to a structured and efficient work environment.

• Growth: A dedication to continuous learning and improvement, both personally and for the company, encouraging skill development and adaptation to new technologies.

• Community & Respect: Fostering a positive and inclusive atmosphere where team members collaborate effectively and treat each other with respect, contributing to a supportive workplace.

• Safety: Adherence to workplace safety protocols and a general awareness of well-being, aligning with industry standards.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing specialists, potentially product teams, and IT to ensure digital assets align with broader business objectives and technical requirements.

• Feedback-Driven: A culture that likely encourages constructive feedback to refine designs and improve campaign performance.

• Proactive Communication: Given the on-site nature, open and direct communication is key for efficient problem-solving and project execution.

📝 Enhancement Note: The stated values of Quality, Professionalism, Growth, Community, Respect, and Safety are critical for understanding the expected work environment and how to best integrate into the team. For operations roles, aligning with these values ensures effective collaboration and contribution to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Effectively translating creative vision into functional, performant, and accessible code within project timelines and technical limitations.

• Rapid Campaign Iteration: Adapting quickly to evolving marketing campaign needs, requiring efficient design and development cycles to meet deadlines.

• Cross-Departmental Alignment: Ensuring that digital assets effectively meet the diverse requirements of marketing strategies, IT infrastructure, and brand guidelines.

• Staying Current: Keeping pace with rapidly evolving web technologies, design trends, and accessibility standards in a dynamic digital landscape.

Learning & Development Opportunities:

• Advanced Front-End Techniques: Opportunity to deepen skills in modern JavaScript, performance optimization, or specific framework implementations.

• Design System Development: Potential to take a leading role in building and maintaining ProCaps Labs' design system, enhancing strategic impact.

• UX Research & Testing: Gaining experience with more advanced usability testing methodologies and data analysis to drive user-centered design improvements.

• Industry Best Practices: Staying abreast of evolving best practices in web design, front-end development, SEO, and digital accessibility through internal knowledge sharing and external resources.

📝 Enhancement Note: This section highlights the dynamic nature of the role, where continuous learning and adaptation are key. The challenges are typical for senior roles in digital design and development, and the growth opportunities point towards career progression within technical or strategic design paths.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a Figma design from concept to a fully deployed, high-converting landing page or email campaign." (Focus on workflow, tools, collaboration, and optimization steps.)

• "How do you ensure your front-end code is both performant and accessible (WCAG compliant)?" (Be ready to discuss specific techniques, testing methods, and tools.)

Company & Culture Questions:

• "What interests you about ProCaps Labs and the health and wellness industry?" (Research the company's mission, products, and values.)

• "How do you contribute to a collaborative and professional work environment?" (Relate your experience to their stated values like Quality, Community, and Respect.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project presented, clearly state the objective and the measurable results achieved (e.g., "Increased conversion rate by X%", "Reduced load time by Y seconds").

• Explain Your Role: Detail your specific contributions, from initial concept and design to coding and deployment.

• Showcase Technical Skill: Be prepared to discuss the code structure, responsiveness implementation, and accessibility considerations for your projects.

• Demonstrate Figma Proficiency: Walk through your Figma file to showcase your design process, component usage, and prototyping capabilities.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical skills but also strategic thinking, a results-oriented mindset, and cultural alignment. The emphasis on "high-converting" and "optimization" directly links the role to business outcomes, so prepare examples that showcase this.

📌 Application Steps

To apply for this Senior Web Designer position:

• Submit your resume and a link to your comprehensive portfolio through the application portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your expertise in high-converting landing pages, email campaigns, Figma-to-code workflows, and performance/accessibility optimization. Ensure case studies clearly articulate measurable results.

• Resume Optimization: Ensure your resume clearly states your years of experience with relevant technologies (Figma, HTML, CSS, JavaScript) and highlights achievements related to conversion optimization, performance improvements, and accessibility implementation.

• Interview Preparation: Practice articulating your design and development process, be ready to discuss your portfolio projects in detail, and research ProCaps Labs' mission and values to align your responses with their culture.

• Company Research: Understand ProCaps Labs' product offerings, target audience, and marketing strategies to better position yourself as a candidate who can contribute to their specific business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.